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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The New Marketing Paradigm: Integrated Marketing Communications - Thryft
Robert F. Lauterborn, Don E. Schultz  | Mcgraw-hill

The New Marketing Paradigm: Integrated Marketing Communications

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.67

RM22.00 MYR RM15.00 MYR 32% off

85% off est. retail
Recommendation: The New Marketing Paradigm is a highly recommended read for marketers looking to take their customer engagement to the next level. It offers insights on why traditional mass marketing no longer works and how integrated communications programs can better respond to the needs of individual customers. Don Schultz shares his extensive knowledge on how to shift marketing strategies towards customer-focused approaches, making this book a must-read for modern marketers.
International Project Management - Thryft
Kathrin Koster | Sage Publications Ltd

International Project Management

RM113.00 MYR RM47.00 MYR 58% off

Goodreads rating: 4.15

RM113.00 MYR RM47.00 MYR 58% off

86% off est. retail
If you find yourself juggling projects with teams that span continents and cultures, this book will be your guide. It lays out the complexity of managing projects outside of a single-country context and provides insights on how to synchronize methods, expectations, and practices in a clear, accessible way. Kathrin Köster offers both the theoretical underpinnings and the practical applications of international project management, equipping you with the skills to lead with confidence across borders.
ER (Employee Retention): Taking the Lead in Keeping the Best
Ph.D. Sanders, Don A. | Dc Pr

ER (Employee Retention): Taking the Lead in Keeping the Best

RM40.00 MYR RM15.00 MYR 63% off

Goodreads rating: 0.0

RM40.00 MYR RM15.00 MYR 63% off

87% off est. retail
If you're grappling with high turnover rates or worried about losing key team members to the competition, "ER (Employee Retention)" offers thoughtful strategies that go beyond pay raises and promotions. Don Sanders provides a roadmap for understanding and fulfilling the subtle needs of your valued employees, crucial for anyone responsible for a team's longevity and success. This could be the guide you need to transition from merely managing to truly engaging your workforce, potentially transforming your company's future.
The Art of Lobbying the EU
Rinus van Schendelen | Amsterdam University Press

The Art of Lobbying the EU

RM26.00 MYR

Goodreads rating: 3.29

RM26.00 MYR

If you're navigating the intricate world of EU politics or simply fascinated by the dynamics of political influence, "The Art of Lobbying the EU" can be your compass. Prof. Dr. Rinus van Schendelen, leveraging his expertise and real-world experience, illuminates the path to effective advocacy within the EU's power structures. It's like having a seasoned mentor impart practical wisdom that could give you an edge in policy persuasion.
Marketing Excellence
John Zealy Hugh Burkitt | Winsome Book India

Marketing Excellence

RM15.00 MYR

Goodreads rating: 3.5

RM15.00 MYR

If you're interested in elevating your marketing knowledge to match the industry's best, "Marketing Excellence" spotlights strategies from leading brands. With an in-depth analysis of successful marketing campaigns, Hugh Burkitt offers you valuable insights into creating impactful, innovative marketing in your own field. It's like having a roundtable with the top marketers, right at your fingertips.
A Quick Start Guide to Mobile Marketing
Dr Neil Richardson | Kogan Page

A Quick Start Guide to Mobile Marketing

RM33.00 MYR

Goodreads rating: 3.2

RM33.00 MYR

Considering how swiftly mobile marketing evolves, this guide from 2010 provides a foundational understanding that remains relevant. It bridges the gap for traditional marketers transitioning into the digital and mobile realms, offering practical strategies that could still inform your current campaigns and help you stay ahead in today's competitive market.
Unselling: The New Customer Experience - Thryft
Scott Stratten | John Wiley

Unselling: The New Customer Experience

RM51.00 MYR RM15.00 MYR 71% off

Goodreads rating: 4.02

RM51.00 MYR RM15.00 MYR 71% off

85% off est. retail
Imagine a business model that prioritizes lasting relationships over singular sales. "Unselling: the new customer experience" nudges you towards crafting a brand that customers cherish, advocate for, and keep returning to. It's not just about the immediate sell; it's about cultivating an environment where your customers become your most enthusiastic promoters. This read is for anyone looking to transform their approach to sales and create a beloved, go-to brand for their market.
Successful Catalogs
Steve Warsaw | Visual Reference Pub Inc

Successful Catalogs

RM66.00 MYR

Goodreads rating: 0.0

RM66.00 MYR

If you're venturing into the world of catalog marketing, "Successful Catalogs" by Steve Warsaw could be a treasure trove for you. It's a visual journey featuring a variety of top-notch catalogs that have made a mark in the retail and B2B world. By perusing this book, you'll grasp the nuances of niche marketing through the lens of successful businesses. It's like having a mentor in book form to guide you on what makes a catalog stand out.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

RM47.00 MYR

Goodreads rating: 2.0

RM47.00 MYR

88% off est. retail
If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.
The Global Brand CEO: Building the Ultimate Marketing Machine
Just Arrived
Frank van den Driest, Marc de Swaan Arons  | Airstream New York

The Global Brand CEO: Building the Ultimate Marketing Machine

RM44.00 MYR

Goodreads rating: 4.67

RM44.00 MYR

If you're in marketing and aiming to take your brand to a global stage, "The Global Brand CEO" might just be your next read. Marc de Swaan Arons and Frank van den Driest bring two decades of hands-on experience straight to your fingertips, offering a framework that's been proven by the best. With insights from top CMOs and a wealth of case studies, this book could be your blueprint for international marketing success.
World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories
David Meerman Scott | Wiley

World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

RM40.00 MYR

Goodreads rating: 3.7

RM40.00 MYR

If you've been pondering how to get the world buzzing about your brand, "World Wide Rave" could be just the playbook you need. David Meerman Scott unpacks the phenomenon of a global buzz and guides you through the creation of content so compelling that it's irresistibly shareable. You'll learn how to engage communities and turn your customers into your most passionate promoters, all without the hard sell.
Improve Your Writing for Work
Elizabeth Chesla | Learningexpress, Llc

Improve Your Writing for Work

RM33.00 MYR

Goodreads rating: 3.6

RM33.00 MYR

If you're aiming to elevate your professional correspondence, "Improve Your Writing for Work" is a pragmatic choice. Elizabeth Chesla approaches the subject with a clear, no-nonsense style, focusing on techniques that will refine your clarity and ensure your words leave the intended impact. This book could be the tool you need to give your workplace communication—be it emails, reports, or memos—a polished edge.
Contemporary Advertising (Int'l Ed) - Thryft
William F. Arens | Mcgraw-hill Higher Education

Contemporary Advertising (Int'l Ed)

RM102.00 MYR RM29.00 MYR 72% off

Goodreads rating: 3.9

RM102.00 MYR RM29.00 MYR 72% off

91% off est. retail
This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.
Authenticity: Brands, Fakes, Spin and the Lust for Real Life - Thryft

Authenticity: Brands, Fakes, Spin and the Lust for Real Life

RM33.00 MYR RM15.00 MYR 55% off

RM33.00 MYR RM15.00 MYR 55% off

77% off est. retail
If you're feeling overwhelmed by the constant barrage of tailored ads, filtered selfies, and sensational news, "Authenticity" might just resonate with you. David Boyle takes you on a journey through our culture's obsession with realness, unraveling the threads that lead us to yearn for authenticity. It's an eye-opening read that could change the way you consume and value the world around you.
Organizational Behavior : Emerging Realities for the Workplace Revolution - Thryft
Steven L. McShane, Mary Ann Von Glinow  | Mcgraw-hill (tx)

Organizational Behavior : Emerging Realities for the Workplace Revolution

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.51

RM33.00 MYR RM15.00 MYR 55% off

If you're intrigued by how individual behavior shapes organizational success, McShane and Von Glinow's book could be your North Star. Picture yourself flipping through pages that breathe life into organizational behavior theories with vivid stories and real scenarios that span the globe. It's not just a ticket to understanding the nuts and bolts of OB; it's a window into applying these concepts to the ever-evolving workplace, whether you're at the helm or part of the crew.
The Best of Brochure Design: No. 4 - Thryft
Rockport Publishers | Rockport Pub

The Best of Brochure Design: No. 4

RM51.00 MYR RM18.00 MYR 65% off

Goodreads rating: 2.8

RM51.00 MYR RM18.00 MYR 65% off

91% off est. retail
"The Best of Brochure Design: No. 4" is a great read for graphic designers who want to gain ideas and insights on how to create an effective and creative brochure. With hundreds of examples in different styles and formats, the book demonstrates the breadth and range of brochures being created today. The detailed captions provide information on the designers' choices and inspirations, making it a perfect resource for marketers and corporate executives looking for ideas to get their message across. The book also acknowledges the changing landscape with the emergence of interactive brochures, making it an essential read for those interested in keeping up-to-date with the evolution of brochure design.
FYI: For Your Improvement, A Guide for Development and Coaching
Michael M. Lombardo, Robert W. Eichinger  | Lominger Ltd Inc

FYI: For Your Improvement, A Guide for Development and Coaching

RM66.00 MYR

Goodreads rating: 4.27

RM66.00 MYR

This book is ideal for leaders looking to enhance their skills in specific areas such as conflict management and strategic thinking. The chapters are easy to follow and provide practical tips that can be immediately implemented. Users will appreciate the detail-oriented approach to leadership development provided in this book.
Moving Mountains: Lessons in Leadership and Logistics from the Gulf War - Thryft
Jeffrey L. Cruikshank, William G. Pagonis  | Harvard Business School Pr

Moving Mountains: Lessons in Leadership and Logistics from the Gulf War

RM39.00 MYR RM15.00 MYR 62% off

Goodreads rating: 3.82

RM39.00 MYR RM15.00 MYR 62% off

85% off est. retail
If you're fascinated by the combination of military strategy and the often-overlooked aspect of logistics, "Moving Mountains" might be the book for you. It provides a captivating first-hand account which could give you not just a history lesson, but also a masterclass in leadership and efficiency under pressure. General William G. Pagonis's insights could be especially invaluable if you're interested in management or just love learning about the behind-the-scenes of historical events.
Telecommunications - Thryft
Senior Lecturer Department of Geography John Allen | Thomas Nelson Publishers

Telecommunications

RM69.00 MYR RM22.00 MYR 68% off

Goodreads rating: 0.0

RM69.00 MYR RM22.00 MYR 68% off

Diving into this book feels like you're enrolling in a mini-telecommunications course at the University of Bath. Its clarity in objectives and summaries make it a staple for anyone serious about mastering the subject. The inclusion of independent learning activities not only strengthens understanding but also ensures you consider the wider economic, social, and environmental implications of telecoms—an integral skillset for professionals in the field.
Quest: Leading Global Transformations - Thryft
N. Anand, Jean-Louis Barsoux  | Imd International

Quest: Leading Global Transformations

RM36.00 MYR RM15.00 MYR 58% off

Goodreads rating: 3.75

RM36.00 MYR RM15.00 MYR 58% off

86% off est. retail
If you're intrigued by the metamorphosis of modern corporations and eager to understand the complex journeys they undertake, "Quest" is a choice you won't regret. It's distilled wisdom from industry insiders at IMD, providing a blueprint for embracing and leading global transformations. Whether you’re a current or future leader, this book will arm you with insight and strategy to help steer your organization through the dynamics of change.
One Business, 99 Lessons

One Business, 99 Lessons

RM18.00 MYR RM15.00 MYR 17% off

RM18.00 MYR RM15.00 MYR 17% off

Sorry! Book description for this title is not available.
Get To the Point - Thryft

Get To the Point

RM15.00 MYR

RM15.00 MYR


Author: Eric Feng
Format: Soft cover
Publisher: Point Media & Publishing
Publication Date: 2010
How to Use Power Phrases to Say What You Mean, Mean What You Say, and Get What You Want
Meryl Runion | Mcgraw Hill

How to Use Power Phrases to Say What You Mean, Mean What You Say, and Get What You Want

RM44.00 MYR

Goodreads rating: 3.74

RM44.00 MYR

58% off est. retail
If you've ever struggled to articulate your thoughts in a powerful and straightforward manner, Meryl Runion's guide can be a game-changer. It teaches how to use language effectively to express yourself clearly and get positive results. It's particularly handy if you want to improve your conversational skills for both personal and professional growth. The book gives you the tools to be assertive without being offensive, making it perfect for anyone looking to boost their communication confidence.
Unpack Me! - Thryft
Wang Sahoqiang | Page One Publishing Pte Ltd

Unpack Me!

RM40.00 MYR RM18.00 MYR 55% off

Goodreads rating: 4.75

RM40.00 MYR RM18.00 MYR 55% off

If you appreciate the blend of practicality with eco-friendliness in design, "Unpack Me!" could be your muse. The book flaunts avant-garde packaging ideas that are as functional as they are environmentally conscious. It's a treasure trove of inspiration for designers and enthusiasts, wrapped with vivid photographs that make the concepts leap off the page.
Conversational Power - The Key To Success With People - Thryft

Conversational Power - The Key To Success With People

RM29.00 MYR RM15.00 MYR 48% off

RM29.00 MYR RM15.00 MYR 48% off

82% off est. retail
This book could be a good read for you if you want to enhance your communication skills and gain an advantage in various situations. By harnessing the power of the spoken word, the author provides easy-to-learn techniques that can help you control the minds, emotions, and behavior of others. Whether it's in your personal life, business interactions, or social situations, Conversational Power empowers you to come out ahead and achieve success through effective communication.
All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed
Julie Bick | Atria

All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed

RM40.00 MYR RM22.00 MYR 45% off

Goodreads rating: 3.73

RM40.00 MYR RM22.00 MYR 45% off

72% off est. retail
This book is like having a mentor in your hand. Julie Bick offers a treasure trove of insights from her experiences at Microsoft that could help you navigate the corporate ladder with ease. Think of it as a condensed MBA with relatable, real-world applications that could transform how you approach your career and business strategies.
Public Relations Theory and Practice
Jane Johnston | Allen & Unwin

Public Relations Theory and Practice

RM55.00 MYR

Goodreads rating: 3.42

RM55.00 MYR

If you're looking to understand the evolving dynamics of public relations, this book by Jane Johnston might just be your go-to resource. It's a thoroughly updated edition that encapsulates contemporary industry practices in an accessible manner. Perfect for both students and professionals, it's bound to provide you with a solid foundation in public relations theory and its practical applications.
Power Interviews: Job Winning Tactics from Fortune 500 Recruiters - Thryft
Neil Yeager, Lee Hough  | Wiley

Power Interviews: Job Winning Tactics from Fortune 500 Recruiters

RM36.00 MYR RM15.00 MYR 58% off

Goodreads rating: 3.25

RM36.00 MYR RM15.00 MYR 58% off

Heading into an interview can be nerve-wracking, but "Power Interviews" is like having a coach in your corner who knows all the plays of the corporate giants. The book doesn't just prep you with potential questions; it helps you dive into the psychology of interviewing, giving you the tools to read the situation and react effectively. You'll feel prepared to handle the curveballs and close the deal with confidence, potentially turning that interview into a career-defining moment.
Writing for the Mass Media : International Edition - Thryft
James Glen Stovall | Pearson Educacion

Writing for the Mass Media : International Edition

RM90.00 MYR

Goodreads rating: 3.61

RM90.00 MYR

Writing for the Mass Media remains one of the clearest and most effective introductions to media writing available. This book offers clear writing, simple organization, abundant exercises, and precise examples that give you information about media writing and opportunities to develop your skills as a professional writer. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing professionals for their future careers.
Goodbye To Shy - 85 Shybusters That Work! - Thryft
Leil Lowndes | Mcgraw Hill

Goodbye To Shy - 85 Shybusters That Work!

RM29.00 MYR RM15.00 MYR 48% off

Goodreads rating: 3.37

RM29.00 MYR RM15.00 MYR 48% off

86% off est. retail
Goodbye to Shy is a must-read for anyone looking to overcome shyness and build self-confidence. Leil Lowndes' book provides 85 practical techniques to help you navigate social situations with ease, including making a stronger impression at work, sparking conversations, and winning the love you deserve. With Goodbye to Shy as your guide, you'll soon be saying hello to a happier, more confident you.
On Common Ground: The Power of Professional Learning Communities
Richard DuFour, Barbara Eason-Watkins, Mike Schmoker  | Solution Tree

On Common Ground: The Power of Professional Learning Communities

RM124.00 MYR

Goodreads rating: 3.69

RM124.00 MYR

If you are passionate about transforming educational experiences, "On Common Ground" is a reservoir of insight. It not only brings to light the collective power of teachers working together but also serves as a guide for implementing strategies that can truly uplift student achievement. The collaborative emphasis offers a refreshing approach to educational improvement that you, as an educator or administrator, might find both inspiring and practical.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

RM29.00 MYR RM15.00 MYR 48% off

RM29.00 MYR RM15.00 MYR 48% off

87% off est. retail
This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
Proactive Selling: Control the Process-Win the Sale - Thryft
William "Skip" Miller | Amacom Books

Proactive Selling: Control the Process-Win the Sale

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.77

RM33.00 MYR RM15.00 MYR 55% off

83% off est. retail
If you're in sales and looking to enhance your approach, "Proactive Selling" could be the edge you need. It's not just about closing a deal; it's about understanding and focusing on the buyer throughout the process. This book offers tactics that help you keep the buyer’s needs and mindset at the forefront, which in turn can increase your success rate.
Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion
Nanette DeLuca, Matthew J. DeLuca  | Mcgraw Hill

Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion

RM33.00 MYR RM18.00 MYR 45% off

Goodreads rating: 3.49

RM33.00 MYR RM18.00 MYR 45% off

79% off est. retail
If you're feeling anxious about discussing salary or job terms, this book serves as a secret weapon. With it, you'll feel like you have a mentor guiding you through each conversation, ensuring you come across as both professional and assertive. You'll walk away from negotiations feeling assured you've presented yourself in the best light.
Brilliant Search Engine Optimisation - Thryft
David Amerland | Pearson Canada

Brilliant Search Engine Optimisation

RM69.00 MYR RM29.00 MYR 58% off

Goodreads rating: 4.29

RM69.00 MYR RM29.00 MYR 58% off

75% off est. retail
If you're looking to enhance your online visibility, "Brilliant Search Engine Optimisation" might just be your go-to guide. David Amerland breaks down the complex world of SEO into understandable sections, making it accessible for beginners yet detailed enough for seasoned marketers. It's a practical manual that covers everything from basic principles to advanced strategies, ensuring your website isn't just a needle in the digital haystack.
Say It With Charts: The Executive's Guide to Visual Communication - Thryft
Gene Zelazny | Mcgraw Hill

Say It With Charts: The Executive's Guide to Visual Communication

RM56.00 MYR

Goodreads rating: 3.83

RM56.00 MYR

If you frequently find yourself in the position of needing to convey complex information in a business setting, "Say It With Charts" could be a game changer for you. Gene Zelazny's expertise in creating effective visual aids will guide you through the visual representation of data, ensuring your presentations are both memorable and persuasive. The book is praised for its practical approach, combining traditional techniques with contemporary digital tools, making it an indispensable resource for modern professionals striving for clarity and impact in their communications.
How to Be the Person Successful Companies Fight to Keep: The Insider's Guide to Being #1 in the Workplace - Thryft
Connie Podesta | Simon & Schuster

How to Be the Person Successful Companies Fight to Keep: The Insider's Guide to Being #1 in the Workplace

RM40.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.76

RM40.00 MYR RM15.00 MYR 63% off

85% off est. retail
If you're feeling uneasy about job stability or seeking to boost your value at work, Connie Podesta's insights could make all the difference. The strategies here are drawn from a sturdy foundation of business leader surveys, meaning they're battle-tested in the real world. Plus, getting ahead of downsizing waves by becoming indispensable is wisdom that never ages, even if the book's from 1997.
Graphis Advertising 1998 - Thryft
B. Martin Pedersen | Unkno

Graphis Advertising 1998

RM36.00 MYR

Goodreads rating: 0.0

RM36.00 MYR

89% off est. retail
Graphis Advertising 1998 is a perfect read for graphic designers and advertising professionals seeking inspiration. The book features a curated collection of the most innovative and effective ads of the year, providing readers with a unique showcase of the industry's latest trends and techniques. The book's hardback format and 256 pages of stunning visuals make it a valuable addition to any design library.
Best Answers to the 201 Most Frequently Asked Interview Questions
Matthew J. DeLuca, Nanette F. DeLuca  | Mcgraw Hill

Best Answers to the 201 Most Frequently Asked Interview Questions

RM55.00 MYR RM40.00 MYR 27% off

Goodreads rating: 3.75

RM55.00 MYR RM40.00 MYR 27% off

57% off est. retail
Navigating job interviews can be daunting, but this book acts as your personal coach, giving you the inside scoop on what interviewers are really looking for. You'll find comfort in the practical advice and examples that cover a broad spectrum of scenarios, helping to boost your confidence and land that job!
Corporate Communication - Thryft
Paul A. Argenti | Irwin/mcgraw-hill

Corporate Communication

RM26.00 MYR RM15.00 MYR 42% off

Goodreads rating: 3.69

RM26.00 MYR RM15.00 MYR 42% off

Corporate Communication is a must-read for anyone interested in learning about effective communication strategies for businesses. The book covers various aspects of corporate communication, including public relations, crisis communication, and stakeholder management. One of its unique features is its inclusion of case studies, which provide real-world examples of successful and unsuccessful communication strategies. Overall, Corporate Communication is a valuable resource for professionals and students alike seeking to improve their communication skills in a corporate setting.
Grow Revenue, Loyalty & Footfall: The Essential Guide for Visitor Attractions - Thryft
Douglas A. Anderson, J.R.R. Tolkien, Andy Weir  | Houghton Mifflin

Grow Revenue, Loyalty & Footfall: The Essential Guide for Visitor Attractions

RM32.00 MYR RM15.00 MYR 53% off

Goodreads rating: 4.29

RM32.00 MYR RM15.00 MYR 53% off

80% off est. retail
It seems there's been a mix-up in the book description you've provided. "Grow Revenue, Loyalty & Footfall" suggests a guide for business strategy, whereas the description matches J.R.R. Tolkien's "The Hobbit." I would love to give you an appeal and recommendation once the correct information for either book is provided!
Writing at Work: Professional Writing Skills for People on the Job
Stephen Bernhardt, Edward L. Smith  | Mcgraw Hill

Writing at Work: Professional Writing Skills for People on the Job

RM66.00 MYR

Goodreads rating: 4.25

RM66.00 MYR

56% off est. retail
If you're looking to polish your writing skills for a more professional edge at work, this is a must-read. It not only covers the basics of grammar and style but also provides insight into crafting effective memos, emails, and reports that stand out. Get ready to communicate with clarity and confidence, no matter what your job throws at you.
Fast Forward Your Etiquette - 10 Steps To Conduct Yourself With Poise At Work & At Play

Fast Forward Your Etiquette - 10 Steps To Conduct Yourself With Poise At Work & At Play

RM33.00 MYR RM15.00 MYR 55% off

RM33.00 MYR RM15.00 MYR 55% off

Whether you're attempting to climb the corporate ladder or just want to present your most polished self during social gatherings, "Fast Forward Your Etiquette" has practical tips that can help. Joshua Luke maps out a clear guide to navigating interpersonal interactions with grace. His advice is especially beneficial for those seeking to make a strong impression and build lasting professional and personal connections.
Roger Horberry | Pearson Business

Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable

RM22.00 MYR

Goodreads rating: 3.8

RM22.00 MYR

If you're looking to elevate your writing to capture your audience's attention effectively, "Brilliant Copywriting" might just become your go-to guide. Roger Horberry shares his professional insights with a coach-like approach, demystifying the art of persuasive copywriting in a way that is accessible for beginners and enriching for more experienced writers. It's like having a mentor in your pocket, helping you craft compelling narratives that stand out.
The Attention Economy and How Media Works: Simple Truths for Marketers
Karen Nelson-Field | Springer

The Attention Economy and How Media Works: Simple Truths for Marketers

RM95.00 MYR

Goodreads rating: 4.09

RM95.00 MYR

43% off est. retail
If you find yourself wrestling with getting noticed in today's saturated media landscape, Karen Nelson-Field's insights in this book could be your strategic compass. She doesn't just throw stats and facts at you; she dissects them and helps you navigate the complex world of attention economy, making it especially valuable if you're in marketing or advertising and need to understand what truly grabs and keeps attention.
151 Quick Ideas to Get New Customers
Jerry R. Wilson | Weiser

151 Quick Ideas to Get New Customers

RM36.00 MYR

Goodreads rating: 3.76

RM36.00 MYR

43% off est. retail
If you're searching for actionable ways to draw in new clientele and keep them coming back, "151 Quick Ideas To Get New Customers" by Jerry R. Wilson is an insightful guide you might find invaluable. It's filled with concise, practical tips that won't break the bank, and you can start applying them right away to see a real impact on your business. It's the kind of book that you'll probably keep referring to, given how direct and applicable the advice is.
The Big Sister's Guide to the World of Work: The Inside Rules Every Working Girl Must Know
Jocelyn Greenky Herz, Marcelle Langan DiFalco  | Touchstone

The Big Sister's Guide to the World of Work: The Inside Rules Every Working Girl Must Know

RM47.00 MYR RM33.00 MYR 30% off

Goodreads rating: 4.13

RM47.00 MYR RM33.00 MYR 30% off

66% off est. retail
If you're stepping into the professional world or are looking to navigate your current career with a sharper edge, "The Big Sister's Guide to the World of Work" could be your playbook. The authors, Marcelle DiFalco and Jocelyn Greenky Herz, offer a blend of mentorship, real-world scenarios, and wisdom that feels like getting advice from a wise, experienced sister. It's great for grounding yourself in office culture and politics, giving you that behind-the-scenes whisper before you make your next move.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Hardcover

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

RM55.00 MYR RM36.00 MYR 35% off

Goodreads rating: 3.84

RM55.00 MYR RM36.00 MYR 35% off

72% off est. retail
If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
Difficult Conversations: How to Discuss What Matters Most
Bruce Patton, Douglas Stone, Sheila Heen  | Penguin Books

Difficult Conversations: How to Discuss What Matters Most

RM36.00 MYR

Goodreads rating: 4.07

RM36.00 MYR

If you've ever dreaded a conversation because you didn't know how to approach it, "Difficult Conversations" could be your playbook. The authors, experts in negotiation from Harvard, dissect the anatomy of uncomfortable dialogues into understandable parts. By breaking down what really happens in these moments and offering concrete advice, this book could transform your next challenging chat into an opportunity for growth and understanding rather than a source of stress.
Pocket Guide to Technical Communication
William S. Pfeiffer | Prentice Hall

Pocket Guide to Technical Communication

RM40.00 MYR

Goodreads rating: 4.04

RM40.00 MYR

If you're eager to polish your professional writing skills, this book is a practical toolkit. It's not just about getting words on a page; it's a mentor guiding you through crafting effective resumes, business letters, and more. With templates to emulate and exercises to practice, it's like having an expert sitting right beside you. Whether you're a student or a professional, this guide will refine your communication prowess for the modern business world.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.