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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Social Media 247: Everything You Need to Know to Leverage Social Media for Business Success
Andrew Chow | Candid Creation Publishing

Social Media 247: Everything You Need to Know to Leverage Social Media for Business Success

RM37.00 MYR

Goodreads rating: 0.0

RM37.00 MYR

Social Media 247 is your comprehensive navigate-through for harnessing the power of social media in the business realm. If you're looking to not just join the conversation but truly engage with your customers and turn them into brand champions around the clock, Andrew Chow's insights can act as a compass. The practicality resonates with entrepreneurs and established businesses alike - think of it as your social media Swiss Army knife in a world where digital presence equates to business success.
Behavior in Organizations: Global Edition - Thryft

Behavior in Organizations: Global Edition

RM112.00 MYR RM45.00 MYR 60% off

RM112.00 MYR RM45.00 MYR 60% off

88% off est. retail
This book could be a good read for anyone interested in gaining a deeper understanding of organizational behavior and its practical applications. With its blend of cutting-edge research and real-world examples, the book offers unique insights into the everyday processes and phenomena of organizational behavior. It challenges readers to not only learn the theory but also put the concepts into action, making it an invaluable resource for both undergraduate and graduate students studying organizational behavior.
Marketing: The Core w/OLC and Premium Content - Thryft
Roger A. Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill Europe

Marketing: The Core w/OLC and Premium Content

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.2

RM34.00 MYR RM15.00 MYR 56% off

If you're pressed for time but need to absorb the fundamentals of marketing efficiently, "Marketing: The Core" could be your academic ally. It packs the punch of a full marketing course into a digestible format, offering a practical roadmap for mastering the essentials. You'll appreciate the straightforward writing and the up-to-date information designed to fit into a single semester. This book is aimed to give you what you need, without any fluff, ensuring that you're learning time is well spent.
Successful Presentations for Dummies
Malcolm Kushner | For Dummies

Successful Presentations for Dummies

RM41.00 MYR RM30.00 MYR 27% off

Goodreads rating: 3.92

RM41.00 MYR RM30.00 MYR 27% off

65% off est. retail
If public speaking sends chills down your spine, or if you're looking to spice up your presentations, this book is a game-changer. It's like having a wise mentor taking you by the hand, breaking down the complexities of captivating audiences into digestible, manageable tips. With this guide, you can transform nerves into convincing enthusiasm that'll make any topic you present as engaging as a bestselling novel.
Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent | Pocket Books

Money Talks: The 2500 Greatest Business

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 0.0

RM30.00 MYR RM15.00 MYR 50% off

63% off est. retail
This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.
One Show 2009 - Thryft
One Club | Rockport Publishers

One Show 2009

RM71.00 MYR

Goodreads rating: 3.67

RM71.00 MYR

88% off est. retail
If advertising and design captivate you, 'One Show 2009' deserves a spot on your shelf. It's a comprehensive treasure trove that reveals the pinnacle of creativity in the industry for that year. Imagine immersing yourself in the crème de la crème of ad campaigns, web designs, and product design, all in one beautifully packaged set. It's both a source of inspiration and a benchmark for professionals and enthusiasts alike.
Crisis Tales: Five Rules for Coping with Crises in Business, Politics, and Life
Lanny J. Davis | Threshold Editions

Crisis Tales: Five Rules for Coping with Crises in Business, Politics, and Life

RM45.00 MYR RM30.00 MYR 33% off

Goodreads rating: 3.66

RM45.00 MYR RM30.00 MYR 33% off

70% off est. retail
If you're facing tough times or unexpected challenges, "Crisis Tales" might be the read you need. The author shares real-world scenarios and lays out five essential rules that you can apply, not just in business or politics, but in the vast unpredictability of life. It's like a guidebook for weathering storms with your wits intact.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 3.87

RM34.00 MYR RM19.00 MYR 44% off

87% off est. retail
If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Chris Murray, Soundview Executive Book Summaries  | Portfolio

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

RM45.00 MYR RM37.00 MYR 18% off

Goodreads rating: 3.42

RM45.00 MYR RM37.00 MYR 18% off

70% off est. retail
If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
Writing at Work: Professional Writing Skills for People on the Job
Stephen Bernhardt, Edward L. Smith  | Mcgraw Hill

Writing at Work: Professional Writing Skills for People on the Job

RM67.00 MYR

Goodreads rating: 4.25

RM67.00 MYR

56% off est. retail
If you're looking to polish your writing skills for a more professional edge at work, this is a must-read. It not only covers the basics of grammar and style but also provides insight into crafting effective memos, emails, and reports that stand out. Get ready to communicate with clarity and confidence, no matter what your job throws at you.
Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss
Richard C. Freed, Shervin Freed, Joseph D. Romano  | Mcgraw-hill

Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss

RM34.00 MYR

Goodreads rating: 3.56

RM34.00 MYR

77% off est. retail
If you're aiming to impress a client or persuade your boss, "Writing Winning Business Proposals" can be a game-changer for you. This book not only dissects the psychological journey you need to guide your reader through but also provides practical worksheets to help organize your thoughts. Imagine stepping into your next proposal with a formula tested by top consultants – that's the edge this guide offers.
The 3 Keys to Empowerment: Release the Power Within People for Astonishing Results - Thryft
Kenneth H. Blanchard, Alan Randolph, John P. Carlos  | Berrett-koehler Publishers

The 3 Keys to Empowerment: Release the Power Within People for Astonishing Results

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.58

RM37.00 MYR RM15.00 MYR 59% off

85% off est. retail
If you're a manager struggling to foster a dynamic, innovative environment where your team feels truly invested, "The 3 Keys to Empowerment" could be your guide. It doesn't just buzz around the concept of empowerment; it equips you with practical steps. Through sharing knowledge, setting clear boundaries, and emphasizing teamwork, this book can help transform your managerial approach and potentially lead to more rewarding results.
The Global Brand CEO: Building the Ultimate Marketing Machine
Frank van den Driest, Marc de Swaan Arons  | Airstream New York

The Global Brand CEO: Building the Ultimate Marketing Machine

RM45.00 MYR

Goodreads rating: 4.67

RM45.00 MYR

If you're in marketing and aiming to take your brand to a global stage, "The Global Brand CEO" might just be your next read. Marc de Swaan Arons and Frank van den Driest bring two decades of hands-on experience straight to your fingertips, offering a framework that's been proven by the best. With insights from top CMOs and a wealth of case studies, this book could be your blueprint for international marketing success.
In the Company of Women - Turning Workplace Conflict into Powerful Alliances
Susan Murphy, Patricia Heim  | Tarcher

In the Company of Women - Turning Workplace Conflict into Powerful Alliances

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.6

RM41.00 MYR RM15.00 MYR 63% off

88% off est. retail
If you’ve ever felt the sting of rivalry or the fear of being undercut by colleagues, particularly fellow women, this read could be transformative. It delves into fostering positive relationships and alliances among women at work, transcending the pettiness of competition. It’s a guiding light for any woman who aims to not just survive but to thrive and lift others in the often cutthroat professional world.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
David Meerman Scott | Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly

RM35.00 MYR

Goodreads rating: 3.85

RM35.00 MYR

78% off est. retail
Given how swiftly marketing trends evolve, "The New Rules of Marketing & PR" is an invaluable aid for staying ahead of the curve. Whether you're a marketer or a business owner, David Meerman Scott's book offers practical guidance to leverage digital tools effectively. It's a treasure trove of insights for anyone keen to update their strategies and truly engage with customers in the dynamic realm of digital marketing.
Nice Girls Just Don't Get It
Lois P. Frankel | Hachette Australia

Nice Girls Just Don't Get It

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.61

RM34.00 MYR RM15.00 MYR 56% off

If you've felt pushed around or overlooked, this is a game-changer. Frankel and Frohlinger draw a line in the sand, encouraging you to step over the threshold from 'nice' to 'winning'. They're not just theorizing; they offer concrete strategies for everyday situations, reshaping the 'nice girl' narrative into one where your voice is heard and your needs are met. You'll finish this book feeling inspired to tackle life with a fresh, assertive outlook.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media: An Introduction

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 2.87

RM37.00 MYR RM15.00 MYR 59% off

86% off est. retail
If you're fascinated by how technology is recalibrating society, commerce, and politics, "New Media: An Introduction" by Terry Flew is an insightful read. Flew navigates the complexities of digital convergence and cultural shifts with a clear, accessible approach, making this a valuable primer for anyone looking to understand the forces behind our increasingly interconnected world. Whether you're a student, a professional in the creative industries, or simply a curious mind, this book will offer you a comprehensive view of how new media is remaking the landscape of human interaction.
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Marshall Sponder | Mcgraw-hill

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

RM41.00 MYR RM34.00 MYR 17% off

Goodreads rating: 3.24

RM41.00 MYR RM34.00 MYR 17% off

Imagine mastering the ever-changing landscape of social media analytics. With 'Social Media Analytics' as your guide, you'll be equipped to make sense of the overwhelming data, transforming it into strategic actions that can powerfully impact your business or brand. Marshall Sponder marries detailed case studies with practical tools, making this read invaluable for marketers who want to stay ahead of the curve and harness the full potential of social media insights.
The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Patrick Barwise, Barta  | Mcgraw Hill

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

RM48.00 MYR

Goodreads rating: 4.02

RM48.00 MYR

58% off est. retail
If you’re looking to carve out a significant presence in the marketing sphere, "The 12 Powers of a Marketing Leader" might just be your playbook. It dives deep into the nuances of leadership, specifically tailored for the marketing industry, and is based on extensive research. You'll find it illuminating, as it seamlessly merges marketing prowess with impactful leadership strategies, aiming to enhance both your professional trajectory and your company’s success.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

RM41.00 MYR

Goodreads rating: 4.0

RM41.00 MYR

87% off est. retail
This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media
John Foster | Kogan Page

Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media

RM67.00 MYR

Goodreads rating: 4.0

RM67.00 MYR

62% off est. retail
If you’re venturing into the realm of public relations, this book is a goldmine. It's not just about crafting words—it's about communicating with clarity and impact in an age dominated by social media. Foster brings you an updated toolkit for modern PR, blending classic writing advice with strategies for digital platforms. Whether you’re a student or professional, this guide helps ensure your message isn’t just heard but resonates.
Implementing 802.11, 802.16, and 802.20 Wireless Networks: Planning, Troubleshooting, and Operations
Ron Olexa | Newnes

Implementing 802.11, 802.16, and 802.20 Wireless Networks: Planning, Troubleshooting, and Operations

RM127.00 MYR RM78.00 MYR 39% off

Goodreads rating: 1.0

RM127.00 MYR RM78.00 MYR 39% off

77% off est. retail
If you're fascinated by the technicalities of wireless communications and seeking to deepen your understanding in this swiftly evolving field, "Implementing 802.11, 802.16, and 802.20 Wireless Networks" is an indispensable treasure trove. Bruce A. Fette has meticulously compiled practical insights that not only shed light on the planning phase but also provide nuggets of wisdom for troubleshooting and managing wireless networks. Your go-to handbook awaits, whether you're a student, engineer, or IT professional.
Working with Difficult People - Thryft
Solomon | Prentice Hall Press

Working with Difficult People

RM31.00 MYR

Goodreads rating: 3.52

RM31.00 MYR

Everyone's work day is filled with them--people who frustrate, impede, maneuver, undermine, plot, connive, and whine. This top communications consultant details specific techniques for handling all of them. Easy-to-follow scenarios for every situation are featured in this handy guide.
Jerks at Work : How to Deal with People Problems and Problem People - Thryft
Ken Lloyd, Kenneth L. Lloyd  | Career Press, Inc.

Jerks at Work : How to Deal with People Problems and Problem People

RM26.00 MYR RM15.00 MYR 42% off

Goodreads rating: 2.95

RM26.00 MYR RM15.00 MYR 42% off

82% off est. retail
This book could be a good read for individuals who are dealing with difficult people at their workplace. The author, Ken Lloyd, uses real-life examples to help readers understand common workplace behaviors. The book offers practical strategies to help readers deal with such behavior effectively. Users would appreciate the author's positive and professional approach to handling difficult situations.
Making Conflict Resolution Happen: A Simple and Effective Guide to Dealing With Conflict at Work - Thryft
Laurie Dicker | Business & Professional Pub

Making Conflict Resolution Happen: A Simple and Effective Guide to Dealing With Conflict at Work

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 0.0

RM33.00 MYR RM15.00 MYR 55% off

If you're dealing with office tension or leadership challenges, Laurie Dicker's book could be a valuable asset. It’s filled with straightforward strategies that are easy to put into action, empowering you to transform workplace conflicts into opportunities for growth and collaboration. Anyone eager to foster respect and resolve disputes fairly would find this book remarkably useful.
1,001 Phrases You Need to Get a Job
Nancy Schuman, Burton Jay Nadler  | Adams Media

1,001 Phrases You Need to Get a Job

RM52.00 MYR RM19.00 MYR 63% off

Goodreads rating: 4.05

RM52.00 MYR RM19.00 MYR 63% off

79% off est. retail
If you're stepping into the job market, this book could serve as a secret weapon. It's packed with carefully crafted phrases that can give you an edge in interviews and professional correspondence. Imagine feeling prepared and confident in any job-hunting situation—this book aims to get you there.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.71

RM37.00 MYR RM19.00 MYR 49% off

86% off est. retail
If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever - Thryft

Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever

RM37.00 MYR RM15.00 MYR 59% off

RM37.00 MYR RM15.00 MYR 59% off

88% off est. retail

With dazzling wit and acuity, three-time Pulitzer Prize finalist Savan
dissects contemporary language to discover what the most popular idioms
reveal about America today.


Author: Leslie Savan
Publisher: Alfred A. Knopf
Publication Date: 2005
Public Relations Writing In Australia - Thryft
James Mahoney | Oxford University Press

Public Relations Writing In Australia

RM41.00 MYR

Goodreads rating: 4.0

RM41.00 MYR

88% off est. retail
Public Relations Writing in Australia is an excellent resource for anyone who wants to write effective public relations messaging in Australia. With a focus on clear writing that conveys a message, this book is essential for those who wish to work in the field of Public Relations. It provides practical advice on writing for various public relations tactics and encourages readers to understand the context in which they work. This book is an excellent guide for anyone who is looking to advance their skills in writing and public relations.
Perfect Phrases for the Perfect Interview
Carole Martin | Mcgraw Hill

Perfect Phrases for the Perfect Interview

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.43

RM34.00 MYR RM15.00 MYR 56% off

80% off est. retail
Nailing an interview can be stressful, but 'Perfect Phrases for the Perfect Interview' could be your covert ally. Carole Martin has packed the pages with responses that help you articulate your competencies and experiences convincingly. As a career consultant, she knows what impresses hiring managers, offering you a practical toolkit to sound not just prepared, but standout. If you've struggled with phrasing in past interviews or just want to ensure your communication skills leave a lasting, positive impression, diving into this book might just be the key to unlocking your next career move.
Exploring Marketing Research - Thryft

Exploring Marketing Research

RM144.00 MYR RM48.00 MYR 67% off

RM144.00 MYR RM48.00 MYR 67% off

88% off est. retail
If you're intrigued by how technology revolutionizes data gathering and customer insights, "Exploring Marketing Research" delves into the intersections of IT and marketing in a way that's both accessible and comprehensive. Given the internet's monumental role in shaping today's marketing strategies, you'll find this read provides a deeper understanding of the evolving landscape and prepares you for the market's digital future. It's especially beneficial if you're advancing your career in marketing or spearheading initiatives that hinge on market research.
Ad Women: How They Impact What We Want, Need, & Buy
Juliann Sivulka | Prometheus

Ad Women: How They Impact What We Want, Need, & Buy

RM153.00 MYR RM63.00 MYR 59% off

Goodreads rating: 3.08

RM153.00 MYR RM63.00 MYR 59% off

If you're intrigued by the intersection of feminism, history, and advertising, "Ad Women" will certainly resonate with you. Juliann Sivulka doesn't just narrate a history; she brings to life the pivotal roles women played in an industry that shaped societal norms and expectations. It's not just a story about ads – it's a story about struggle, empowerment, and the indelible mark women left on consumer culture. Expand your understanding of the ad world and the unsung heroines who changed it from the inside out.
Guide to Sound Systems for Worship - Thryft
Jon F. Eiche | Yamaha

Guide to Sound Systems for Worship

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.9

RM22.00 MYR RM15.00 MYR 32% off

88% off est. retail
This book is essential for anyone involved in the audio system of a place of worship. It covers all the basics of sound systems in a clear and concise manner, making it accessible to those who may not have much prior knowledge. The author, Jon Eiche, has many years of experience in the audio industry and offers practical advice that can be implemented in any worship setting. The book's non-denominational and non-brand-specific approach is also a plus, making it an all-around useful guide. Highly recommended!
Electronic Commerce And Business Communications - Thryft
Rukesh Kaura, Michael Chesher  | Springer

Electronic Commerce And Business Communications

RM30.00 MYR

Goodreads rating: 4.0

RM30.00 MYR

88% off est. retail
Dive into the world of electronic commerce and learn how businesses can leverage new technologies and management practices to stay competitive in today's marketplace. Through insightful case studies and a focus on the role of standards, this book provides a comprehensive view of the state of electronic commerce over the internet. Discover how you can revolutionize your business with digital communication.
Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
Daniel Rowles | Kogan Page

Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

RM175.00 MYR RM108.00 MYR 38% off

Goodreads rating: 3.66

RM175.00 MYR RM108.00 MYR 38% off

As someone intrigued by the interplay of technology and marketing, you'll appreciate "Mobile Marketing" for its comprehensive exploration of mobile as a transformative force in business strategy. Daniel Rowles offers you the keys to unlocking the potential of mobile platforms, revealing how they can amplify marketing efforts, enhance communication, and reinvent advertising. With real-world successes and cautionary tales, you'll discover innovative ways to connect with customers on-the-go, which could be that crucial step in advancing your brand's presence in a digitized marketplace.
Planning and Managing Public Relations Campaigns
Anne Gregory | Kogan Page

Planning and Managing Public Relations Campaigns

RM402.00 MYR RM242.00 MYR 40% off

Goodreads rating: 0.0

RM402.00 MYR RM242.00 MYR 40% off

Venturing into the PR world can feel like navigating a dense fog, but Anne Gregory's book is like a lighthouse guiding the way. You might appreciate the clear, step-by-step approach that demystifies the planning and management of public relations campaigns. Whether you're looking to sharpen your professional skills or manage PR for your own venture, this book breaks down complex concepts into digestible actions that could really benefit you and your organization.
Collaborate : Tools and Techniques for Productive Meetings - Thryft
Greg Smith, John Canfield  | Black Lake Press

Collaborate : Tools and Techniques for Productive Meetings

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 4.0

RM41.00 MYR RM15.00 MYR 63% off

82% off est. retail
Ever felt trapped in unproductive meetings that just don't seem to go anywhere? "Collaborate" changes the game, turning dreaded team gatherings into inspiring sessions where goals are met with enthusiasm. It provides tools that harness the power of group intelligence. If you're aiming to improve team dynamics and outcomes, this book's approach to collaborative decision-making could be just what you need to revamp your meetings.
All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed
Julie Bick | Atria

All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.73

RM41.00 MYR RM15.00 MYR 63% off

81% off est. retail
This book is like having a mentor in your hand. Julie Bick offers a treasure trove of insights from her experiences at Microsoft that could help you navigate the corporate ladder with ease. Think of it as a condensed MBA with relatable, real-world applications that could transform how you approach your career and business strategies.
The New York Festivals: No. 6 International Advertising Awards
New York Festivals, Gerald M. Goldberg  | Harpercollins

The New York Festivals: No. 6 International Advertising Awards

RM71.00 MYR RM41.00 MYR 42% off

Goodreads rating: 0.0

RM71.00 MYR RM41.00 MYR 42% off

If you have an interest in advertising and design, this book offers a retrospective look into the most innovative and acclaimed international campaigns of 1996. It's like a time capsule for creative excellence; flipping through these pages will provide insight into the trends and strategies that dominated the industry during that time, proving to be an inspirational read for creative professionals and enthusiasts alike.
The Art of the Business Lunch: Building Relationships Between 12 and 2
Robin Jay | Career Press

The Art of the Business Lunch: Building Relationships Between 12 and 2

RM37.00 MYR

Goodreads rating: 3.68

RM37.00 MYR

Ever wondered why some business deals seem to effortlessly take place over a meal? 'The Art of the Business Lunch' could be just the key for you. Robin Jay offers practical advice to navigate the nuances of dining with purpose. Whether you're a seasoned professional or new to the business world, this book will help you turn a common meal into an opportunity for success.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Ronni T. Marshak, Patricia B. Seybold  | Crown Business

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

RM52.00 MYR RM19.00 MYR 63% off

Goodreads rating: 3.54

RM52.00 MYR RM19.00 MYR 63% off

87% off est. retail
If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
The Advantage: The 7 Soft Skills You Need to Stay One Step Ahead
Emma-Sue Prince | Ft Pr

The Advantage: The 7 Soft Skills You Need to Stay One Step Ahead

RM37.00 MYR

Goodreads rating: 3.59

RM37.00 MYR

The Advantage is a must-read for individuals looking to enhance their soft skills and stay ahead in their career. The book emphasizes the importance of soft skills like Adaptability, Resilience, and Empathy in the workplace and provides practical exercises and case studies to help readers develop and utilize these skills. With a focus on scientific research and no-nonsense advice, The Advantage is perfect for anyone looking to stand out and excel in their career.
Media Relations
Richard Stanton | Oxford University Press

Media Relations

RM48.00 MYR

Goodreads rating: 3.0

RM48.00 MYR

88% off est. retail
If you’re looking to bridge the gap between media theories and real-world applications, "Media Relations" by Richard Stanton is tailor-made for you. The book dives into the intricacies of crafting messages that resonate and navigating the complex media landscape effectively. It’s a treasure trove for any communications professional aiming to finesse their media strategy and understand the nuances of message delivery and reception.
Brand Essence: Using Sense, Symbol and Story to Design Brand Identity
Neil Gains | Kogan Page

Brand Essence: Using Sense, Symbol and Story to Design Brand Identity

RM167.00 MYR RM104.00 MYR 38% off

Goodreads rating: 3.88

RM167.00 MYR RM104.00 MYR 38% off

If you're intrigued by branding's psychological side and eager to understand how sensory experiences weave into creating memorable brands, "Brand esSense" would be an enlightening read for you. Neil Gains delves into the nitty-gritty of how our senses influence our perceptions of brands and offers practical advice on storytelling in marketing. It could change how you approach building or enjoying brand experiences.
Managing Diversity
Roger Cartwright | Capstone

Managing Diversity

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 3.0

RM41.00 MYR RM26.00 MYR 37% off

If the ever-evolving puzzle of managing a diverse workforce intrigues you, "Managing Diversity" by Roger Cartwright is a must-read. It's an insightful blend of practical strategies and real-world examples, like those from Coca Cola and British Airways, thereby offering not just theory but implementable advice. This book could be the tool you're seeking to navigate and enrich the multicultural landscape of your company with finesse.
The Nissan Report - Thryft

The Nissan Report

RM30.00 MYR RM15.00 MYR 50% off

RM30.00 MYR RM15.00 MYR 50% off

87% off est. retail
The Nissan Report is a great read for individuals who are interested in the incorporation of environmental responsibility and corporate social responsibility into a business model. The book discusses the efforts of Nissan North America and their team of ecologists and business planners to become a responsible and sustainable company. The unique feature of the book is how it incorporates perspectives from a wide variety of experts, including an astronaut, to create a comprehensive approach to sustainability. Overall, readers will gain valuable insights into the challenges and rewards of establishing a responsible business model.
New Cutting Edge Advanced Teacher's Book and Test Master CD-Rom Pack - Thryft

New Cutting Edge Advanced Teacher's Book and Test Master CD-Rom Pack

RM71.00 MYR RM15.00 MYR 79% off

RM71.00 MYR RM15.00 MYR 79% off

New Cutting Edge Advanced Teacher's Resource Book is an indispensable resource for ESL teachers working with advanced students. It provides comprehensive teacher's notes and tips, as well as a photocopiable resource bank with additional materials to reinforce spoken and written English. The inclusion of the Test-Master CD-ROM allows for easy customization of placement, module, mid-course, and end-of-level tests. Highly recommended for teachers looking to take their teaching to the next level.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

RM37.00 MYR

Goodreads rating: 3.45

RM37.00 MYR

88% off est. retail
This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
Concepting - 概念的力量 : 在传播时代创建成功品牌
Jan Rijkenberg | Ntc Publications

Concepting - 概念的力量 : 在传播时代创建成功品牌

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.5

RM34.00 MYR RM15.00 MYR 56% off

If you're interested in brand creation and innovation, "Concepting" could be an intriguing read. Jan Rijkenberg introduces a forward-thinking approach towards building brands that transcends traditional advertising. It's a book that promises to shift your perspective on brand communication in the digital age, making it a compelling pick for modern marketers and entrepreneurs.
Step-By-Step Wedding Photography - Techniques For Professional Photographers - Thryft
Damon Tucci | Amherst Media

Step-By-Step Wedding Photography - Techniques For Professional Photographers

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.54

RM30.00 MYR RM15.00 MYR 50% off

91% off est. retail
Recommendation: If you're a photographer looking to capture unforgettable moments on a wedding day, "Step-By-Step Wedding Photography" is the ultimate companion. With a no-nonsense approach, this book provides practical, step-by-step techniques that will help you create cutting-edge shots. Unlike other photography books, it doesn't get lost in theory but focuses on the specific steps you need to take to get the job done. From organizing the shots to mastering technical know-how, this blueprint will ensure you capture beautiful memories that will last a lifetime.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.