Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Faxable Greeting Cards - For the Office: 101 Photocopiable and Reusable Fax Greetings for Nearly Every Occasion
If you're feeling nostalgic or creative with your office communications, "Faxable Greeting Cards - For the Office" is a quirky throwback that fits the bill. Perfect for someone who loves humor with a vintage twist, embracing a piece of technology from a bygone era as a medium for connection. You'll bring unexpected smiles to colleagues' faces with these ingenious greetings.
Marketing: An Introduction

Marketing: An Introduction

RM73.00 MYR

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If marketing feels daunting, this book simplifies it beautifully. Kotler and Armstrong have a knack for making the complex world of marketing approachable and relatable. Whether you're new to the field or looking to refresh your knowledge, this book balances theory, practical application, and educational pedagogy in a way that's both engaging and helpful. It's like having a mentor guide you through the maze of marketing concepts with real-world insights and clear explanations.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
George S. Day | Free Press

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

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Goodreads rating: 3.5

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This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.
Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

RM37.00 MYR

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If you're fascinated by the nuances of consumer psychology and the role gender plays in market dynamics, "Inside Her Pretty Little Head" could offer you fresh insights. It challenges common perceptions and provides a thought-provoking theory on female motivation that can reshape your marketing strategies. Whether you're a seasoned marketer or just curious about behavioral differences, this book might just turn your approach on its head – for the better.
Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools - Thryft
Susan Rice Lincoln | Kogan Page

Mastering Web 2.0 : Transform Your Business Using Key Website and Social Media Tools

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Goodreads rating: 2.0

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"Mastering Web 2.0" is the ideal book for anyone, from entrepreneurs to established businesses, who is struggling to make sense of the fragmented online world. Susan Rice Lincoln does an excellent job of dissecting the various marketing options available - from social media to email marketing - and presents them in an easy-to-understand format, making it simple to select the most suitable strategies for your business interests. By reading this book, you'll be able to fully appreciate the potential of the internet for your business, eradicating the confusion and hype surrounding online marketing.
McNae's Essential Law for Journalists
Mark Hanna | Oxford University Press

McNae's Essential Law for Journalists

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Goodreads rating: 3.84

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If you're navigating the journalistic landscape, this book is a must-have. As someone likely to encounter the complex web of legal issues in media, having McNae's Essential Law for Journalists on your desk means you'll have a trusted source to help steer through the legalities. It's updated, comprehensive, and serves not just as a textbook but as a day-to-day reference to keep your work legally sound.
The First Move: A Negotiator's Companion
Michele Pekar, Alain Lempereur, Aurelien Colson  | Wiley

The First Move: A Negotiator's Companion

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Goodreads rating: 4.13

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If you're someone who negotiates regularly and feels there's room for improvement, "The First Move: A Negotiator's Companion" could be a game-changer for you. The book offers a fresh perspective combining the best of different global approaches to negotiation. By adopting even a fraction of the strategies outlined, you're bound to become more responsive to your clients' needs, helping you to close deals more effectively and with a greater sense of responsibility. This isn't just about business success; it's about transforming your interactions in a way that yields positive, professional relationships.
Branding - The Power Of Market Identity - Thryft
David E. Carter | Watson-guptill Pubns

Branding - The Power Of Market Identity

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Goodreads rating: 3.78

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This book is a comprehensive guide on creating and managing corporate or brand identity programs. It covers the latest trends and techniques in branding and provides insights into building strong brand identities. If you're a marketer, entrepreneur, or involved in branding, this book is an excellent resource to maximize your brand's power and impact. It offers practical advice, real-life case studies, and examples from leading brands that make it a must-read for anyone looking to build and strengthen their brand.
ESPN - The Making Of A Sports Media Empire - Thryft
Travis Vogan | University Of Illinois Press

ESPN - The Making Of A Sports Media Empire

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Goodreads rating: 3.3

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This book is a must-read for sports enthusiasts who are curious about the evolution of ESPN and its impact on the media industry. Travis Vogan provides a comprehensive account of how ESPN transformed from a humble operation into a global sports media empire. Through interviews and archival research, Vogan reveals the genius behind ESPN's cross-promotion strategies and its ability to connect with viewers on a deep level. From the creation of iconic shows like "SportsCentury" and "30 for 30" to its domination of the sports media landscape, this book offers a fascinating glimpse into the remarkable journey of a network that revolutionized the way we consume sports.
Strategic Staffing: Pearson New International Edition - Thryft
Jean M. Phillips | Pearson

Strategic Staffing: Pearson New International Edition

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Goodreads rating: 3.67

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If you envision yourself leading teams or an organization, "Strategic Staffing" is the kind of book you want on your shelf. With its blend of research-based insights and practical, real-world examples, it's a guide that won't just sit there collecting dust. This book's modern take on talent acquisition and retention will offer you frameworks that are instantly applicable, especially as it dives into using social media like Twitter and Facebook for recruitment—skills that are increasingly essential in our connected world.
Business Research Methods - Thryft

Business Research Methods

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If you're delving into the realm of business research, this book offers comprehensive insights that will ground you in essential methodologies. The section on questionnaire design is particularly detailed, making it invaluable for creating effective research tools. Its solid theoretical foundation and practical approach can enhance the rigor and relevance of your research projects.
Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork - Thryft

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If you're looking to spice up your team meetings or you're a facilitator aiming to break the ice in an unconventional way, "Orchestrating Collaboration at Work" could be your go-to resource. Linda Naiman employs the vibrancy of the arts to breathe new life into team dynamics, bridging creativity with professional growth. Engage with this book and watch the walls between colleagues become canvases for collaboration.
Workplace Conflict Resolution Essentials for Dummies

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If you've ever felt like treading the minefield of office disputes is a part of your everyday, then "Workplace Conflict Resolution Essentials for Dummies" by Vivian Scott is just the toolkit you need. It doesn't just offer Band-Aid fixes but delves into developing the kind of negotiation and mediation skills that can transform the office environment. It's a particularly good fit for anyone stepping into a managerial role or looking to improve team dynamics, promising to boost productivity and morale by restoring peace at work.
Social Media 247: Everything You Need to Know to Leverage Social Media for Business Success

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Social Media 247 is your comprehensive navigate-through for harnessing the power of social media in the business realm. If you're looking to not just join the conversation but truly engage with your customers and turn them into brand champions around the clock, Andrew Chow's insights can act as a compass. The practicality resonates with entrepreneurs and established businesses alike - think of it as your social media Swiss Army knife in a world where digital presence equates to business success.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

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Goodreads rating: 3.29

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If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

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Goodreads rating: 3.94

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If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
In the Company of Women - Turning Workplace Conflict into Powerful Alliances
Susan Murphy, Patricia Heim  | Tarcher

In the Company of Women - Turning Workplace Conflict into Powerful Alliances

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Goodreads rating: 3.6

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If you’ve ever felt the sting of rivalry or the fear of being undercut by colleagues, particularly fellow women, this read could be transformative. It delves into fostering positive relationships and alliances among women at work, transcending the pettiness of competition. It’s a guiding light for any woman who aims to not just survive but to thrive and lift others in the often cutthroat professional world.
Internet Commerce - Thryft

Internet Commerce

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If you're intrigued by the digital evolution of business, "Internet Commerce" is your must-read. It not only dives into the changing workplace dynamics due to the online marketplace but also brings you tangible case studies to relate to. Plus, it's not just theoretical—it tackles practical issues like market research, security, and ethics to give you a comprehensive understanding of the Internet's impact on business.
Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity - Thryft
Jay Lipe | Kaplan Business

Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity

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Goodreads rating: 3.33

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This book is perfect for entrepreneurs and business owners who want to differentiate their brand from competitors. Through practical examples, the author shares secrets to branding success, including how to develop a unique identity and effectively communicate it to customers. The book's most distinctive feature is its comprehensive approach to crafting a strong brand identity, from brainstorming to implementation.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

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Goodreads rating: 3.0

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This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
Convince Them in 90 Seconds
Just Arrived
Nicholas Boothman | Workman Publishing Company

Convince Them in 90 Seconds

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Goodreads rating: 3.97

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Imagine always leaving a memorable impression in just a minute and a half, whether you're networking, interviewing, or pitching an idea. 'Convince Them in 90 Seconds' offers you the tools to not only grab attention quickly but also build meaningful, trust-based relationships in your professional life. The techniques drawn from Neuro-Linguistic Programming could very well transform the way you communicate and make you stand out in a crowded market.
Advertising Copywriting - Thryft
Philip Ward Burton, Philip Ward Burotn  | Ntc Business Books

Advertising Copywriting

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Goodreads rating: 3.5

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This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.
The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory

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If you're looking to advance your career using strategies proven in the heat of political battlefields, "The Leadership Campaign" might be the edge you need. The authors, Scott Miller and David Morey, take lessons from high-stakes politics and apply them to corporate leadership, ensuring you know how to navigate and lead effectively in today’s cutthroat business environment. This book could be your secret weapon to winning your own corporate 'elections'.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

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Goodreads rating: 4.0

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"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
CQ: Developing Cultural Intelligence at Work
Joo-Seng Tan, Soon Ang, P. Christopher Earley  | Stanford Business Books

CQ: Developing Cultural Intelligence at Work

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Goodreads rating: 3.9

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If you're planning to work abroad or manage diverse teams, "CQ: Developing Cultural Intelligence at Work" could be a game-changer for you. The book provides practical insights and relatable case studies, empowering you to comprehend and engage effectively with various cultural dynamics. It's like gaining a compass for navigating the complexities of intercultural interactions in the professional world.
Techno Ready Marketing : How and Why Your Customers Adopt Technology - Thryft
Charles L. Colby, A. Parasuraman  | Free Press

Techno Ready Marketing : How and Why Your Customers Adopt Technology

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Goodreads rating: 4.0

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This book is valuable for business owners and managers who want to know how to navigate the rapidly changing technological landscape to enhance their relationship with customers. The unique feature of the book is its classification of customers as explorers, pioneers, skeptics and laggards, helping readers to customize their technology-based products to different market segments. Reading this book can help users measure how receptive their customers are to adopting technology and obtain insights into improving their marketing strategies.
Networking for Career Success: 24 Lessons for Getting to Know the Right People - Thryft
Diane Darling | Mcgraw Hill

Networking for Career Success: 24 Lessons for Getting to Know the Right People

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Goodreads rating: 3.25

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If you're looking to climb the career ladder or open new professional doors, this book is your ally. 'Networking for Career Success' is a practical guide, offering a treasure trove of tips to build and leverage relationships in the business world. It's concise, direct, and full of actionable advice – perfect if you're serious about making meaningful connections.
Public Relations Kit for Dummies
Eric Yaverbaum, Bob Bly  | John Wiley & Sons Inc

Public Relations Kit for Dummies

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Goodreads rating: 3.89

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If you're diving into the nuanced world of public relations with limited funds, "Public Relations Kit for Dummies" could be your ally. It strips down the complexity of PR and serves it up in doable portions, especially for small business owners or managers. This book is like having a friendly coach guiding you to generate buzz without the hefty price tag of advertising, and its practical tools are aimed to elevate your message to the media effectively. The accompanying CD-ROM is a goldmine for hands-on resources to get you started immediately.
Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes
Ben Forta | Sams Publishing

Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes

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Goodreads rating: 4.24

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If you're pressed for time but keen to learn Microsoft SQL Server's T-SQL, this is your go-to guide. Each 10-minute lesson in the book is highly focused and practical, perfect for grasping the basics and mastering more advanced concepts like joins and subqueries. It's ideal for anyone looking for an efficient way to become proficient without getting bogged down in unnecessary details.
Presenting for Professionals - Thryft
Janet Baguley, Phil; Bateman | John Murray Press

Presenting for Professionals

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This book provides practical guidance on how to effectively plan, prepare and deliver a presentation that captures the audience's interest. It addresses common mistakes and provides techniques and tools to enhance the standard of presentations. This is recommended for professionals who already have basic presentation skills, students undergoing professional training programs, or self-starters in professional roles who wish to develop these skills independently.
Cleaning Up: The Story Behind the Biggest Legal Bonanza of Our Time

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If you're intrigued by the intricate dance of environmental tragedy, legal battles, and human ambition, "Cleaning Up" will resonate with you. Lebedoff takes you behind the scenes of one of history's most staggering environmental lawsuits. The book's deep dive into the complexities of the legal system and its impact on those involved, might just change your perspective on litigation and corporate responsibility.
The Ultimate Business Presentation Book - Thryft
Andrew Leigh | Random House Business Books

The Ultimate Business Presentation Book

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This book is an excellent resource for anyone looking to improve their public speaking skills. Author Andrew Leigh presents practical tips and techniques in simple language. The extensive A-Z resource on presentation skills makes this book a valuable reference tool to keep on hand.
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

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If you're venturing into the digital content arena, this guide is your trusty sidekick. The Yahoo! Style Guide breaks down the complexities of web writing and optimization in a way that’s both accessible and practical. Consider it a must-read for fine-tuning your digital voice and ensuring your online presence is both engaging and discoverable.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

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Goodreads rating: 3.45

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This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
Marketing Management: A Strategic Decision-Making Approach

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If you're eyeing a career in marketing or looking to understand how strategic decisions shape campaigns, "Marketing Management: A Strategic Decision-Making Approach" can be your playbook. The book's blend of real-life examples, from fresh startups to established giants, offers tangible insights. It's not just about theory; the inclusion of up-to-date internet-savviness throughout the chapters ensures you'll feel prepared to tackle modern marketing challenges head-on.
The Fast Forward MBA In Business - Thryft
Virginia O'Brien | Wiley

The Fast Forward MBA In Business

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Goodreads rating: 3.75

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"The Fast Forward MBA in Business provides a comprehensive overview of the basics of business in a concise and easy-to-understand manner. It covers a diverse range of topics, from leadership to accounting to economics, making it ideal for anyone looking to refresh their knowledge or start their business journey. The mix of cases, examples, and quick chapters makes finding answers fast and easy. Recommended for those seeking a crash course in business."
Executive Etiquette in the New Workplace
Marjabelle Young Stewart, Marian Faux  | St. Martin's Griffin

Executive Etiquette in the New Workplace

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Goodreads rating: 3.56

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As the workplace evolves, so must our professional behavior. This book is ideal if you're seeking to update your know-how on contemporary workplace conduct. Whether you're entering a new job or aiming to refine your professional image, "Executive Etiquette in the New Workplace" offers valuable insights into behaving and communicating with poise and confidence in today's corporate environments.
Implementing 802.11, 802.16, and 802.20 Wireless Networks: Planning, Troubleshooting, and Operations

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If you're fascinated by the technicalities of wireless communications and seeking to deepen your understanding in this swiftly evolving field, "Implementing 802.11, 802.16, and 802.20 Wireless Networks" is an indispensable treasure trove. Bruce A. Fette has meticulously compiled practical insights that not only shed light on the planning phase but also provide nuggets of wisdom for troubleshooting and managing wireless networks. Your go-to handbook awaits, whether you're a student, engineer, or IT professional.
Business Letters for Busy People - Thryft
Jim Dugger | Career Pr Inc

Business Letters for Busy People

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Goodreads rating: 3.7

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Whether you're just entering the workforce or are a seasoned professional, crafting effective business letters can be time-consuming. This book gives you a head start with ready-to-use templates that will make your correspondence quicker and more effective. You'll not only save time but also convey your messages with greater clarity and professionalism.
The Aladdin Factor by Jack Canfield - Thryft
Jack Canfield | Magna

The Aladdin Factor by Jack Canfield

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Goodreads rating: 4.0

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Seems like you're on the lookout for not just a read, but a transformative experience. "The Aladdin Factor" is like having a mentor guide you through unlocking your potential. If the idea of learning practical techniques to overcome hesitation and fear appeals to you, then this book might just be your genie's lamp. It's about transforming 'if only' into 'why not me' through real, relatable success stories. Sounds like it could be the catalyst you need to start asking for, and getting, what you want in life.
Advertising Principles & Practices: Global Edition - Thryft
Sandra E. Moriarty, Nancy D. Mitchell, William D. Wells  | Not Avail

Advertising Principles & Practices: Global Edition

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Goodreads rating: 3.61

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This book could be a good fit for aspiring advertisers or marketing students. It offers a comprehensive overview of the industry and also focuses on the shift to digital and consumer-focused advertising. Users have praised the clear language and practical advice given in the book.
Thought Leadership Meets Business: How business schools can become more successful - Thryft
Peter Lorange | Cambridge University Press

Thought Leadership Meets Business: How business schools can become more successful

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Goodreads rating: 4.0

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If you're deeply invested in future-proofing your career in business management or academia, this book serves as a strategic playbook. Peter Lorange, with his seasoned experience at IMD, unveils invaluable insights on how executive education can evolve to meet real-world business demands. This isn't just theory; it's a guide borne of proven success and emerging trends in global business education.
A Straightforward Guide to Speech Writing and Presentation - Thryft

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This book is a must-read for individuals who struggle with public speaking and need a step-by-step guide to prepare, write and present effective speeches for various occasions. It offers practical tips on how to overcome stage fright, grab the audience's attention, structure a speech and deliver it with confidence. With clear and concise language, this revised edition is an excellent choice for beginners and professionals alike.
Just Ask Leadership: Why Great Managers Always Ask the Right Questions
Gary B. Cohen | Mcgraw-hill Education

Just Ask Leadership: Why Great Managers Always Ask the Right Questions

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Goodreads rating: 3.6

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If you're looking to transform the way you lead, "Just Ask Leadership" could be a game-changer for you. Gary B. Cohen showcases how impactful leadership stems from asking the right questions rather than issuing commands. This book might just flip your perspective on authority and influence, encouraging a more inclusive, interactive approach to guiding teams and organizations. It's perfect for those who want to foster a culture of shared responsibility and innovation.
Atm Networks : Concepts, Protocols, Applications - Thryft

Atm Networks : Concepts, Protocols, Applications

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This book is a comprehensive guide to understanding and implementing ATM networks. It covers from basic concepts to advanced protocols and applications of ATM technology. Recommended for network engineers and telecommunication professionals.
Five Essential Steps in Digital Video: A DV Moviemaker's Tricks of the Trade

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If filmmaking is your passion, this book is a treasure trove of professional secrets. It's like having a mentor guide you through the digital maze, helping you polish your craft. Unlock the potential of your digital videos with the wisdom it offers – an essential read for budding cinematographers and directors.
The Advantage: The 7 Soft Skills You Need to Stay One Step Ahead

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The Advantage is a must-read for individuals looking to enhance their soft skills and stay ahead in their career. The book emphasizes the importance of soft skills like Adaptability, Resilience, and Empathy in the workplace and provides practical exercises and case studies to help readers develop and utilize these skills. With a focus on scientific research and no-nonsense advice, The Advantage is perfect for anyone looking to stand out and excel in their career.
Perfect Phrases for the Perfect Interview
Carole Martin | Mcgraw Hill

Perfect Phrases for the Perfect Interview

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Goodreads rating: 3.43

Regular price RM33.00 MYR RM15.00 MYR 55% off

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80% off est. retail
Nailing an interview can be stressful, but 'Perfect Phrases for the Perfect Interview' could be your covert ally. Carole Martin has packed the pages with responses that help you articulate your competencies and experiences convincingly. As a career consultant, she knows what impresses hiring managers, offering you a practical toolkit to sound not just prepared, but standout. If you've struggled with phrasing in past interviews or just want to ensure your communication skills leave a lasting, positive impression, diving into this book might just be the key to unlocking your next career move.
Public Relations: The Profession and the Practice (Int'l Ed) - Thryft
Baskin Heiman Toth Lattimore | Mc Graw Hill Education (uk)

Public Relations: The Profession and the Practice (Int'l Ed)

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Goodreads rating: 0.0

Regular price RM62.00 MYR RM18.00 MYR 71% off

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95% off est. retail
This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.
Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows - Thryft
Barry Siskind | Wiley

Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows

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Goodreads rating: 3.4

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92% off est. retail
"This book provides a comprehensive guide to successful trade shows and exhibitions, covering everything from setting objectives to working the show. The author, Barry Siskind, provides clear and concise advice on how to choose the right show, attract the right audience, and turn leads into business. A valuable read for anyone involved in exhibit management, whether an experienced marketer or a beginner looking to get results from their exhibit investment."

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.