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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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How to Negotiate Effectively: Creating Success
David Oliver | Kogan Page

How to Negotiate Effectively: Creating Success

RM37.00 MYR RM30.00 MYR 19% off

Goodreads rating: 3.52

RM37.00 MYR RM30.00 MYR 19% off

If you've ever felt out of your depth during a negotiation, "How to Negotiate Effectively" could be a game changer. David Oliver distills negotiation into understandable principles, giving you the confidence to handle deadlock situations and enhance your persuasive authority. It's practical not just for business dealings but in everyday scenarios, ensuring you walk away from any negotiation feeling like both sides have won. Plus, the addition of social media strategies is a modern twist that keeps the content fresh and relevant.
Succeed in Business: Japan - Thryft
Graphic Arts Center | Kuperard Pub

Succeed in Business: Japan

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 0.0

RM30.00 MYR RM15.00 MYR 50% off

77% off est. retail
This book is a must-read for anyone interested in doing business in Japan. Written by authors with extensive experience in the country, it provides practical insights into the local customs and etiquette. The book is well-organized and easy to read, making it a valuable resource for business travelers, students, and anyone interested in Japanese culture. The authors provide real-life examples and success stories, making the book both entertaining and informative. Overall, this book is an excellent tool for anyone interested in succeeding in business in Japan.
Marketing Management Pack - Thryft

Marketing Management Pack

RM78.00 MYR RM15.00 MYR 81% off

RM78.00 MYR RM15.00 MYR 81% off

Sorry! Book description for this title is not available.
The Wimpy Kid Movie Diary: How Greg Heffley Went Hollywood
Just Arrived
Jeff Kinney | Harry N. Abrams

The Wimpy Kid Movie Diary: How Greg Heffley Went Hollywood

RM45.00 MYR

Goodreads rating: 4.15

RM45.00 MYR

54% off est. retail
This is a really fun behind-the-scenes peek at how Greg Heffley made the jump from page to screen. It has the same easy, humorous Wimpy Kid energy, but mixes in photos, storyboards, scripts, and costume designs that make the whole movie process feel exciting and surprisingly accessible. If you like books that feel interactive and packed with extras, this one is a great companion read.
Negotiate Your Way to Riches: How to Convince Others to Give You What You Want - Thryft
Peter Wink | Career Pr Inc

Negotiate Your Way to Riches: How to Convince Others to Give You What You Want

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 2.71

RM37.00 MYR RM15.00 MYR 59% off

88% off est. retail
Imagine never paying sticker price again. "Negotiate Your Way to Riches" is your guidebook through the jungles of commerce, from the car dealership to the restaurant. It's not just theory; it's practical advice peppered with real-life anecdotes from the author's own experiences. With this book, you'll gain the confidence to ask for—and get—better deals in all facets of life. Whether you're eyeing a promotion or planning your next vacation, Peter Wink's negotiation tactics are invaluable.
Understanding NLP: Strategies for Better Workplace Communication Without the Jargon
Frances Kay, Nelson Kite, Neilson Kite  | Kogan Page

Understanding NLP: Strategies for Better Workplace Communication Without the Jargon

RM45.00 MYR

Goodreads rating: 2.73

RM45.00 MYR

If you've ever felt like you're speaking a different language than your coworkers, "Understanding NLP" could help bridge that gap. This book strips away the complex lingo often associated with Neuro-Linguistic Programming and offers practical applications for the office. It's ideal for anyone looking to improve teamwork, leadership, and personal career growth through more effective communication.
21st Century Manager: Meeting the Challenges and Opportunities of the New Corporate Age
Gareth S. Gardiner | Petersons

21st Century Manager: Meeting the Challenges and Opportunities of the New Corporate Age

RM153.00 MYR RM93.00 MYR 39% off

Goodreads rating: 0.0

RM153.00 MYR RM93.00 MYR 39% off

If you're stepping into a leadership role or already there but feeling the evolutionary tug of the 21st-century workplace, this book speaks to you. Gareth Gardiner presents a vivid contrast between the traditional managerial roles and the modern expectations, guiding you through adopting supportive and communicative skills. It's a bit like having an experienced mentor whispering in your ear, sharing insights you'll need to thrive in today's dynamic environment.
Presenting for Professionals - Thryft
Janet Baguley, Phil; Bateman | John Murray Press

Presenting for Professionals

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

77% off est. retail
This book provides practical guidance on how to effectively plan, prepare and deliver a presentation that captures the audience's interest. It addresses common mistakes and provides techniques and tools to enhance the standard of presentations. This is recommended for professionals who already have basic presentation skills, students undergoing professional training programs, or self-starters in professional roles who wish to develop these skills independently.
Expressive Type: Unique Typographic Design in Sketchbooks, in Print & on Location Around the Globe
Alex Fowkes | Rockport Publishers

Expressive Type: Unique Typographic Design in Sketchbooks, in Print & on Location Around the Globe

RM60.00 MYR RM37.00 MYR 38% off

Goodreads rating: 4.44

RM60.00 MYR RM37.00 MYR 38% off

If you're fascinated by how fonts can convey a brand's essence or captivate an audience before they even read a word, "Expressive Type" offers a treasure trove of inspiration. It's a visually-driven tour of contemporary design, perfect for exploring how type breathes life into creative branding. The workbook section cements this as an invaluable resource for designers and marketers alike, offering hands-on insight into the typographic process.
New Absolute Appeal: Direct Mail Design - Thryft
Ami Miyazaki | Pie International

New Absolute Appeal: Direct Mail Design

RM48.00 MYR

Goodreads rating: 2.0

RM48.00 MYR

88% off est. retail
If creativity in marketing is your jam, 'New Absolute Appeal: Direct Mail Design' could be an inspiring addition to your shelf. It's essentially a playbook of successful direct mail campaigns that could spark your imagination. Whether you're a student, a graphic designer, or a marketing professional, this book could be the source you need to create direct mail that stands out and gets opened. It's not just educational; it's a visual feast and brainstorming partner rolled into one.
60 Second Memos - Thryft
Brandon Toropov | Prentice Hall Press

60 Second Memos

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 5.0

RM41.00 MYR RM15.00 MYR 63% off

80% off est. retail
This book is a lifesaver when time isn't on your side, offering clear and concise templates for almost any business situation you could face. Whether you're handling delicate internal matters or crafting messages that shape your company's external image, it's like having a seasoned advisor at your fingertips. It's as if you could download a piece of an executive's brain—directly into your email drafts.
Oxford Guide to Plain English
Just Arrived
Martin Cutts | Oxford University Press

Oxford Guide to Plain English

RM45.00 MYR

Goodreads rating: 4.25

RM45.00 MYR

72% off est. retail
If you want your writing to sound sharper and more confident, this is a genuinely useful guide. It feels practical rather than academic, with before-and-after examples that make weak, wordy sentences instantly easier to fix. A lot of readers would probably love how it tackles jargon, clichés, and muddled structure without making the process feel intimidating.
Tom Plate | Marshall Cavendish Corp

Confessions of an American Media Man: What They Don't Tell You at Journalism School

RM34.00 MYR RM26.00 MYR 24% off

Goodreads rating: 3.94

RM34.00 MYR RM26.00 MYR 24% off

If you've ever wondered about the gears turning behind the journalistic scenes, Tom Plate's candid memoir might just quench your curiosity. His experience at "Time," "Los Angeles Times," and "New York" magazine, among others, gives a rare glimpse into the fast-paced, politically charged, and sometimes gratifying world of news media. It's a read that pulls back the curtain on the media landscape, making it a compelling pick for anyone intrigued by the press's power and its pitfalls.
Great Letters for Every Occasion
Rosalie Maggio | Prentice Hall Direct

Great Letters for Every Occasion

RM60.00 MYR RM37.00 MYR 38% off

Goodreads rating: 3.2

RM60.00 MYR RM37.00 MYR 38% off

Whether you're at a loss for words when reaching out to a friend or you need to draft a professional letter that stands out, "Great Letters for Every Occasion" could be your go-to resource. With Rosalie Maggio's expertise, you'll find the perfect tone and wording for delicate or everyday situations, making your written communication more effective and heartfelt. This book is particularly useful if you value the art of personal touch in the digital age.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft
Harlan Goerger, Vincent Harris  | Beckworth Publishers

Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything

RM45.00 MYR RM19.00 MYR 58% off

Goodreads rating: 4.18

RM45.00 MYR RM19.00 MYR 58% off

85% off est. retail
This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.
Communicating in Professional Contexts - Thryft
H.L. Goodall Jr. | Cengage Learning

Communicating in Professional Contexts

RM104.00 MYR

Goodreads rating: 4.0

RM104.00 MYR

88% off est. retail
This book would be great for anyone looking to improve their communication skills in a professional setting. The CCCD model provides a structured approach to building presentation competencies while the use of technology helps to integrate modern communication methods. The theoretical foundation provides a deeper understanding of organizational communication that can be applied in various workplaces. Users would appreciate the engaging narrative style that makes learning enjoyable.
Wireless Communications : Principles and Practice - Thryft
PEARSON INDIA | Theodore S. Rappaport

Wireless Communications : Principles and Practice

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.99

RM22.00 MYR RM15.00 MYR 32% off

Wireless Communications: Principles and Practice by Theodore S Rappaport is an essential reference book for anyone interested in wireless communication and network technology. The book covers all aspects of wireless communication principles and practice, including the latest 4G and 5G technologies. Its most unique feature is the comprehensive treatment of practical design examples, making this book a hands-on guide for wireless communication engineers and technologists. Highly recommended for those interested in advancing their knowledge in this field.
The Silent Language of Leaders: How Body Language Can Help or Hurt How You Lead
Carol Kinsey Goman | Jossey-bass

The Silent Language of Leaders: How Body Language Can Help or Hurt How You Lead

RM63.00 MYR RM37.00 MYR 41% off

Goodreads rating: 3.62

RM63.00 MYR RM37.00 MYR 41% off

66% off est. retail
If you're eager to hone your leadership craft, "The Silent Language of Leaders" could be your game changer. Carol Kinsey Goman dives into the nuanced realm of nonverbal cues, an often-overlooked aspect of communication. By leveraging neuroscience and psychology, the book offers you tools to bolster your presence and effectiveness in any leadership role, offering a distinct edge in the ever-competitive environments of management and team building.
The Lifetime Career Manager: New Strategies for a New Era - Thryft

The Lifetime Career Manager: New Strategies for a New Era

RM45.00 MYR RM15.00 MYR 67% off

RM45.00 MYR RM15.00 MYR 67% off

57% off est. retail
This book could be a good read for you if you're looking for practical strategies to navigate your professional journey. James C. Cabrera offers valuable insights and advice on how to take control of your career. By providing concepts and tactics for career management, this book empowers you to make informed decisions and take charge of your path in the ever-changing professional landscape. An essential read for anyone seeking to proactively shape their career trajectory.
Teach Yourself Visually Complete WordPress
Janet Majure | Visual

Teach Yourself Visually Complete WordPress

RM41.00 MYR

Goodreads rating: 4.14

RM41.00 MYR

If you're keen on elevating your WordPress blog or site, this book could be your visual ally. It breaks down intricate features into digestible, step-by-step instructions with screenshots that make following along a breeze. Whether you're looking to optimize with SEO, link to various social platforms, or monetize with Google AdSense, this guide turns complexity into clarity, ensuring your WordPress journey is both productive and enjoyable.
Asking - A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift

Asking - A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift

RM41.00 MYR RM26.00 MYR 37% off

RM41.00 MYR RM26.00 MYR 37% off

If you're involved with a nonprofit and the thought of asking for donations makes you anxious, this book is a lifesaver. Jerold Panas understands the challenges and offers a concise, practical guide that will arm you with the confidence and skill you need to secure the gifts that will fuel your organization's mission.
Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer - Thryft
Robert L. Shook, C. Britt Beemer  | Crown Business

Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.1

RM34.00 MYR RM15.00 MYR 56% off

84% off est. retail
This book could be a good read for you if you want to understand the psychology behind consumer behavior and learn effective marketing strategies. The author provides eye-opening research and statistics on American consumers that will help you improve your advertising, public relations, customer service, and strategic planning. With its revolutionary prescriptions, this book will equip you with the knowledge to win in today's competitive consumer market. So, dive into the world of predatory marketing and gain valuable insights to stay ahead in the business world!
Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team - Thryft
Michael Podolinsky | Prentice Hall

Mining for Gold : Facilitation Skills to Unearth a Wealth of Ideas from Your Team

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

80% off est. retail
"Mining for Gold is a fantastic read for anyone looking to strengthen their facilitation skills and take control of meetings. Michael A. Podolinsky offers valuable strategies and tactics for improved management, leadership, communications, and time management. One unique aspect of this book is its exploration of using Neural Linguistic Programming, proximics, kinesics, and visual cues appropriately in facilitation. Whether you are a seasoned facilitator or just starting out, this book will provide you with practical, real-world examples and tools to help you streamline meetings, handle difficult participants, and keep the conversation flowing smoothly and productively."
Lifescripts for Managers
Mark Levine, Michael Caplan, Stephen M. Pollan  | Wiley

Lifescripts for Managers

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.71

RM41.00 MYR RM15.00 MYR 63% off

80% off est. retail
If you often find yourself searching for the right words during tough workplace conversations, "Lifescripts for Managers" could be your go-to guide. Those dialogue flowcharts are a game changer—they offer clear paths for you to follow during a variety of scenarios, whether it's discussing pay with your team or bringing up sensitive issues with higher-ups. It's like having a management coach in your pocket.
Mobile Planet: Connecting the World
Guy Daniels, Ian Channing  | Decisive Media Ltd

Mobile Planet: Connecting the World

RM52.00 MYR RM34.00 MYR 35% off

Goodreads rating: 0.0

RM52.00 MYR RM34.00 MYR 35% off

If you're intrigued by how our world has become so interconnected and the role mobile technology has played in it, "Mobile Planet" is a must-read. It provides insights into the revolutionizing effect of mobile devices on communication, which is something you witness daily. This book could change the way you view your smartphone and the invisible threads connecting us all.
Think Public Relations - Thryft
Glen Cameron, Dennis L. Wilcox, Bryan Reber  | Pearson

Think Public Relations

RM134.00 MYR RM82.00 MYR 39% off

Goodreads rating: 3.65

RM134.00 MYR RM82.00 MYR 39% off

88% off est. retail
If you're new to public relations and want to understand how theory meets practice, "Think Public Relations" could be the road map you need. It's visually engaging and packed with examples that illustrate the exciting nature of PR campaigns. With a focus on critical thinking and the realities of competition and conflict management in the industry, this book doesn't just inform—it prepares you for the fast-paced PR world. Plus, it addresses ethics, an indispensable part of your future profession.
Executive Etiquette in the New Workplace
Marjabelle Young Stewart, Marian Faux  | St. Martin's Griffin

Executive Etiquette in the New Workplace

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.56

RM34.00 MYR RM15.00 MYR 56% off

85% off est. retail
As the workplace evolves, so must our professional behavior. This book is ideal if you're seeking to update your know-how on contemporary workplace conduct. Whether you're entering a new job or aiming to refine your professional image, "Executive Etiquette in the New Workplace" offers valuable insights into behaving and communicating with poise and confidence in today's corporate environments.
Movie Marketing: Opening the Picture and Giving It Legs
Tiiu Lukk | Silman-james Press

Movie Marketing: Opening the Picture and Giving It Legs

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.42

RM41.00 MYR RM15.00 MYR 63% off

85% off est. retail
If you're intrigued by the inner workings of film promotion or considering a dive into the industry yourself, this read is invaluable. The book pulls back the curtain on the marketing magic behind both blockbusters and indie favorites. It's a treasure trove of case studies that will arm you with knowledge from real-world campaigns and give you a nuanced understanding of what it takes to make a film shine in the marketplace.
Case Problems in Marketing - Thryft
Thomas Nelson & Sons Ltd | Thomas Nelson & Sons Ltd

Case Problems in Marketing

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

Recommended for marketing students looking for practical insights. This book provides a collection of case studies that illustrate marketing strategies and tactics applied in real-world scenarios. The book analyzes the decision-making process of companies and the success of their marketing strategy. It is ideal for marketing students who want to gain practical insights into marketing challenges.
Winning Job Interviews
Paul Powers | Career Pr Inc

Winning Job Interviews

RM93.00 MYR

Goodreads rating: 3.66

RM93.00 MYR

If you're in the tough tug-of-war of job hunting, Dr. Paul Powers' "Winning Job Interviews" could be the edge you need. His insights promise to untangle the daunting process and empower you with strategies that have stood the test of time. Whether you're fresh in the job market or eyeing that next big step, this book aims to transform nerves into confidence.
The End of Marketing as We Know It
Sergio Zyman | Harper Business

The End of Marketing as We Know It

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 3.72

RM41.00 MYR RM19.00 MYR 54% off

If marketing's mystical allure has always intrigued you but its effectiveness seemed nebulous, Sergio Zyman's experiences at Coca-Cola will change that perception. He demystifies marketing with a blend of bold candor and ingenuity, providing a clear vista into what it takes to invigorate a brand in modern times. Reading this could be equivalent to having a private session with one of the industry's most successful figures.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Hardcover

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

RM56.00 MYR RM37.00 MYR 34% off

Goodreads rating: 3.84

RM56.00 MYR RM37.00 MYR 34% off

72% off est. retail
If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
International Dimensions of Organizational Behavior - Thryft
Nancy J. Adler | South-western College Pub

International Dimensions of Organizational Behavior

RM82.00 MYR RM48.00 MYR 41% off

Goodreads rating: 3.64

RM82.00 MYR RM48.00 MYR 41% off

88% off est. retail
This book could be a good read for individuals seeking to expand their understanding of global cultural differences and improve their interactions with people from diverse backgrounds. The book offers practical insights and strategies based on successful managerial approaches in navigating international workplaces. It provides a comprehensive and updated analysis of various cultures from Asia, Africa, Eastern and Western Europe, the Middle East, and more. Users may review this book as a valuable resource for building cultural intelligence that could lead to more effective leadership and better communication skills in a globalized world.
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
Gillis | Jossey-bass

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

RM19.00 MYR

Goodreads rating: 3.7

RM19.00 MYR

96% off est. retail
As you're looking to sharpen your communication skills within the business context, "The IABC Handbook of Organizational Communication" could be particularly insightful. This handbook goes beyond simple tactical advice, delving into the strategic whys of effective communication. Edited by Tamara Gillis and backed by notable experts, it's an up-to-date, comprehensive guide that addresses contemporary challenges and trends, making it a valuable desktop resource not just for communication professionals, but also for executives aiming to engage with stakeholders more effectively.
Public Relations From Theory to Practice
Tricia Hansen-Horn | Pearson

Public Relations From Theory to Practice

RM123.00 MYR RM74.00 MYR 40% off

Goodreads rating: 3.5

RM123.00 MYR RM74.00 MYR 40% off

For anyone venturing into the dynamic world of public relations, "Public Relations: From Theory to Practice" can be an invaluable resource. With its unique focus on connecting theoretical frameworks to actual case studies, this book offers practical insights that you can envision applying in the field. The reflective questions are a bonus—they stimulate deeper understanding and encourage you to consider how these theories play out in real-world scenarios. It's an intellectually stimulating read for both aspiring PR professionals and seasoned practitioners seeking to ground their work in solid theory.
Why Things Go Wrong, Or, The Peter Principle Revisited
Laurence J. Peter | Harpercollins

Why Things Go Wrong, Or, The Peter Principle Revisited

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.41

RM41.00 MYR RM22.00 MYR 46% off

If you're captivated by the idiosyncrasies of workplace dynamics and have ever wondered why inefficiency sometimes prevails in organizations, Laurence J. Peter's examination could be a lightbulb moment for you. It’s a satirical yet profound look at how people get promoted to their level of incompetence, with enough chuckles and head-nods to keep you turning the pages.
Principles of Marketing - Thryft
Philip Kotler, Gary M. Armstrong  | Pearson Education (us)

Principles of Marketing

RM30.00 MYR RM19.00 MYR 37% off

Goodreads rating: 4.09

RM30.00 MYR RM19.00 MYR 37% off

88% off est. retail
Principles of Marketing by Philip Kotler is a great read for business students and marketing professionals. The book provides an in-depth look at various core topics of marketing, including global marketing, ethical issues and social responsibility. The case studies found inside help to make the concepts presented in the book more understandable and applicable to real-world situations.
Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion
Nanette DeLuca, Matthew J. DeLuca  | Mcgraw Hill

Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.49

RM34.00 MYR RM15.00 MYR 56% off

82% off est. retail
If you're feeling anxious about discussing salary or job terms, this book serves as a secret weapon. With it, you'll feel like you have a mentor guiding you through each conversation, ensuring you come across as both professional and assertive. You'll walk away from negotiations feeling assured you've presented yourself in the best light.
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Michael A. Belch, George E. Belch  | Mcgraw-hill Education (ise Edi

Advertising and Promotion: An Integrated Marketing Communications Perspective

RM30.00 MYR

Goodreads rating: 3.82

RM30.00 MYR

88% off est. retail
Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
Essentials of Services Marketing
Jochen Wirtz, Christopher Lovelock, Patricia Chew  | Pearson College Div

Essentials of Services Marketing

RM112.00 MYR RM67.00 MYR 40% off

Goodreads rating: 3.95

RM112.00 MYR RM67.00 MYR 40% off

If you're looking to get a handle on services marketing with a global perspective, "Essentials of Services Marketing" could be your go-to resource. The full-color visuals woven throughout the book make complex concepts accessible, and the international case studies provide tangible examples you can relate to, enhancing your learning experience. Whether you're a student or a professional brushing up on marketing fundamentals, the systematic approach and clear language of this book will simplify your study and provide practical insights.
Perfect Phrases for Performance Reviews
Douglas Max | Mcgraw Hill

Perfect Phrases for Performance Reviews

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.92

RM41.00 MYR RM15.00 MYR 63% off

75% off est. retail
If you're leading a team and dread performance review time, "Perfect Phrases for Performance Reviews" might just be the resource you're looking for. This book offers a plethora of ready-to-use phrases that can help you communicate more effectively with your employees. You'll find it easier to describe a wide range of performance issues and workplace behaviors in a way that's constructive and clear, which is especially valuable if you're aiming to inspire growth and improvement without causing unnecessary discomfort or misunderstanding.
Smiling Tiger, Hidden Dragon
John Ng | Armour Publishing

Smiling Tiger, Hidden Dragon

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.38

RM41.00 MYR RM15.00 MYR 63% off

If you often find yourself at odds with colleagues or family, "Smiling Tiger, Hidden Dragon" could be the guide you need. John Ng explores conflict resolution in a way that promotes personal growth and better relationships. It's a valuable read for anyone looking to turn confrontations into positive interactions and build stronger bonds.
Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation - Thryft
Paul Noble | Kogan Page Business Books

Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.71

RM41.00 MYR RM22.00 MYR 46% off

87% off est. retail
This book is a great resource for PR professionals looking to enhance their campaign evaluation skills. With case studies from around the world and insights from leading practitioners, it provides a comprehensive guide to designing and implementing effective evaluation methods. It is especially recommended for those seeking to improve the impact and success of their PR campaigns.
Pocket Guide to Technical Communication
William S. Pfeiffer | Prentice Hall

Pocket Guide to Technical Communication

RM45.00 MYR RM30.00 MYR 33% off

Goodreads rating: 4.04

RM45.00 MYR RM30.00 MYR 33% off

If you're eager to polish your professional writing skills, this book is a practical toolkit. It's not just about getting words on a page; it's a mentor guiding you through crafting effective resumes, business letters, and more. With templates to emulate and exercises to practice, it's like having an expert sitting right beside you. Whether you're a student or a professional, this guide will refine your communication prowess for the modern business world.
Marketing Management: Asian Perspectives - Thryft
Swee Hoon Ang, Philip Kotler, Siew Meng Leong  | Prentice Hall

Marketing Management: Asian Perspectives

RM30.00 MYR

Goodreads rating: 3.85

RM30.00 MYR

88% off est. retail
This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
Asian Branding: A Great Way to Fly
Ian Batey | Prentice Hall

Asian Branding: A Great Way to Fly

RM82.00 MYR RM30.00 MYR 63% off

Goodreads rating: 2.92

RM82.00 MYR RM30.00 MYR 63% off

88% off est. retail
Thinking of expanding your brand's horizon towards Asia? "Asian Branding: A Great Way to Fly" could be your companion in understanding the nuances of Asian markets and the strategies that transformed local brands into global icons. Ian Batey, with his rich experience, has distilled decades of branding wisdom into this book, making it an informative read for marketers and brand strategists seeking inspiration from Asia's success stories.
Photo Portfolio Success - Thryft
John Kaplan | Writer's Digest Books

Photo Portfolio Success

RM22.00 MYR RM19.00 MYR 14% off

Goodreads rating: 4.08

RM22.00 MYR RM19.00 MYR 14% off

86% off est. retail
This book is a must-read for photographers looking to build a successful portfolio. With advice from industry experts and stunning sample images, John Kaplan guides readers through the strategies and standards needed to get noticed in the ever-changing photography industry. Learn how to select, organize, and display your best work in various formats, and gain valuable insights on self-promotion and future growth. Whether you specialize in commercial, photojournalism, nature, wedding, or fine art photography, Photo Portfolio Success is your ultimate guide to creating a portfolio that sells and stands out from the competition.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 4.0

RM34.00 MYR RM15.00 MYR 56% off

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
Clueless in Public Relations - Thryft
Jim Aitchison, May Lwin  | Pearson Education Asia

Clueless in Public Relations

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.43

RM41.00 MYR RM15.00 MYR 63% off

Feeling a bit lost about a future in PR? "Clueless in Public Relations" could be the lantern to guide your way through the maze of this dynamic field. It offers a thorough breakdown of the industry, from crafting strategies to executing campaigns, and gives practical advice on landing your first job. It's like having a mentor in book form, perfect for those at the starting line of their PR journey.
Reporting in Aust Ref 2e - Thryft
Sally A White | Macmillan Australia

Reporting in Aust Ref 2e

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.0

RM41.00 MYR RM15.00 MYR 63% off

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.