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Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies

by Stefania Saviolo
RM168.00 MYR
Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies
Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies

Elevating fashion brands through immersive customer experiences.

If you're in the fashion or luxury brand industry, "Signature Experience" could be instrumental in revolutionizing your approach to customer engagement. Stefania Saviolo pinpoints the pivotal balance between creativity and execution, proposing a seamless integration of departments to enhance the consumer journey. Reading this may just be the catalyst to transform your brand into a customer-centric powerhouse, leveraging data, teamwork, and innovative processes.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies

by Stefania Saviolo
RM168.00 MYR
Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9788885486591
Authors: Stefania Saviolo
Publisher: Bocconi University Press
Date of Publication: 2018-10-01
Format: Paperback
Related Collections: Business, Art
Related Topics: Communication, Entrepreneurship, Management, Design, Art and Photography, Crafts, Photography
Goodreads rating: 2.0
(rated by 2 readers)

Description

This volume argues that fashion and luxury brands should craft the customer experience with the same attention as they do with products, injecting creativity in all relevant touch-points. In crafting the experience, not only physical and digital touch-points will be considered but also human touch-points. However, crafting is not enough if the execution is not well engineered. This book explores how fashion and luxury organizations are usually divided into silos (design, marketing, sales) and are more product-centric than consumer-centric. To become signature, the customer journey should be the result of a new organization design and company culture enabled by three data and technology, people and organizational mechanisms, and processes design and execution.
 

Elevating fashion brands through immersive customer experiences.

If you're in the fashion or luxury brand industry, "Signature Experience" could be instrumental in revolutionizing your approach to customer engagement. Stefania Saviolo pinpoints the pivotal balance between creativity and execution, proposing a seamless integration of departments to enhance the consumer journey. Reading this may just be the catalyst to transform your brand into a customer-centric powerhouse, leveraging data, teamwork, and innovative processes.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.