Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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From Source to Sold: Stories of Leadership in Supply Chain

RM73.00 MYR

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39% off est. retail
Diving into "From Source to Sold" could be a career game-changer if you're fascinated by the intricacies of supply chain management. With contributions from two well-known experts, Palamariu and Alicke, this book might just be the key to unlocking a new level of understanding and leadership within your professional realm. Their global perspective is meant to not only inform but also inspire innovative thinking in your supply chain pursuits.
Growing Great Employees: Turning Ordinary People into Extraordinary Performers
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RM33.00 MYR

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58% off est. retail
If you're stepping into a leadership role or looking to enhance your management techniques, "Growing Great Employees" might just be the resource you need. Erika Andersen shares practical wisdom that flips traditional interviewing and employee development on its head. You'll learn to truly listen—to build a committed team—and to foster an environment where people aren't just filling roles, but growing into their potential and becoming remarkable assets to your organization.
The Leader, The Teacher & You: Leadership Through the Third Generation

RM87.00 MYR

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If you're keen on leadership, this book provides a rich perspective woven with Singapore's success story. Lim Siong Guan's experiences under legendary figures like Lee Kuan Yew offer a masterclass in leadership linked closely with personal growth and national development. Dive into this read for a blend of practical advice and inspiring anecdotes that could redefine your understanding of true leadership.
Re-Imagine!
Tom Peters | Dorling Kindersley

Re-Imagine!

RM33.00 MYR

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Goodreads rating: 4.12

RM33.00 MYR

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If shaking up your business approach excites you, Tom Peters' "Re-Imagine!" could be the catalyst you need. It offers a fresh, provocative perspective on running companies in the 21st century, with an emphasis on the power of small firms and the allure of selling dreams. This read could very well redefine your vision for your career or business.
Things a Little Bird Told Me
Biz Stone | Pan Macmillan

Things a Little Bird Told Me

RM44.00 MYR

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Goodreads rating: 3.93

RM44.00 MYR

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54% off est. retail
If you're endlessly curious about the minds behind our daily digital tools, this is your chance to dive into Biz Stone's brain. He co-founded Twitter, a platform that redefined global communication, and in this book, he's not just recounting the journey – he’s sharing the entrepreneurial wisdom gleaned along the way. It's a trove of insights for those looking to understand the ethos behind successful innovation in our connected world.
One Step Ahead: Mastering the Art and Science of Negotiation

RM47.00 MYR

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If you're often finding yourself at the negotiating table, "One Step Ahead" may just be your new secret weapon. Sally delves into the interconnectedness of social psychology and game theory to arm you with the innovative techniques needed for modern-day deal-making. Picture yourself outmaneuvering adversaries with the finesse of history's sharpest minds – this book is your path to getting there.
Sustainable Business: A One Planet Approach
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RM102.00 MYR

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66% off est. retail
If you're keen on understanding how businesses can thrive without depleting our planet's resources, "Sustainable Business" could be a goldmine for you. It goes beyond mere theory, equipping you with practical frameworks and methodologies that leaders are using to pivot their businesses towards sustainability. It's perfect if you're looking to be at the forefront of sustainable business practices.
Advertising: More Fun in the Philippines - Thryft
Tony Harris | Anvil Publishing, Inc.

Advertising: More Fun in the Philippines

Regular price RM40.00 MYR RM15.00 MYR 63% off

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Goodreads rating: 4.38

Regular price RM40.00 MYR RM15.00 MYR 63% off

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This book offers a vibrant journey behind the scenes of a campaign that redefined how a country promotes itself. If you're intrigued by how catchy slogans can transform national perceptions and influence global travelers, you'll find Tony Harris' account enlightening. It's a captivating narrative showcasing marketing genius, innovation, and the power of a simple message resonating worldwide. A must-read for those fascinated by advertising's impact on culture and economy.
Left Brain, Right Stuff: How Leaders Make Winning Decisions
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RM69.00 MYR

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If you're intrigued by the fine line between calculated decisions and instinctual leadership, "Left Brain, Right Stuff" might just be your next great read. Phil Rosenzweig delves into what it takes to make winning decisions in high-stakes situations—a blend of analytical prowess and the courage to take leaps. It's especially suited for those in leadership roles or anyone facing complex choices where the stakes feel all too real. The book stands out for challenging conventional wisdom and offering a nuanced perspective on decision-making that's as strategic as it is daring.
The 21 Indispensable Qualities of a Leader

RM33.00 MYR

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63% off est. retail
If you're seeking to become an inspiring leader or enhance your existing leadership skills, John C. Maxwell's "The 21 Indispensable Qualities of a Leader" could be a game-changer for you. It's structured to offer daily insights that are digestible yet profound, allowing you to reflect on and integrate essential leadership traits into your life and career progressively. This book stands out as a tool for personal growth and effective leadership development.
Leadershift: The 11 Essential Changes Every Leader Must Embrace

RM33.00 MYR

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54% off est. retail
Considering the speed of today's world, 'Leadershift' feels almost like a necessity for anyone in a leadership role or aspiring to one. Maxwell conveys practical advice that's been honed through his own extensive experience. If leading effectively in the modern, fast-paced environment is your goal, this book promises to equip you with the mental shifts required to stay ahead and foster growth. It's an investment in yourself that could ripple positively through your entire organization.
The Everything Store: Jeff Bezos and the Age of Amazon

RM29.00 MYR

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If you've ever been curious about the force behind your smiley packages, "The Everything Store" could be your window into a transformative era of retail. Brad Stone's immersive narrative takes you on a journey through Amazon's audacious transformation, led by Jeff Bezos. The innovation and relentless drive of the company may inspire you, entertain you, and give you a fresh perspective on the clicks that bring the world to your doorstep.
John Adair's 100 Greatest Ideas for Amazing Creativity
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John Adair | Capstone

John Adair's 100 Greatest Ideas for Amazing Creativity

RM51.00 MYR

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Goodreads rating: 3.31

RM51.00 MYR

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45% off est. retail
You're likely juggling tasks and seeking innovation in your workplace. John Adair's book is like a creativity toolkit; it's concise and filled with 100 actionable ideas that could spark your next big breakthrough. Whether you're at a startup or a corporate giant, these insights can refresh your perspective and give you that creative edge you've been looking for.
A Game Design Vocabulary: Exploring the Foundational Principles Behind Good Game Design

RM33.00 MYR

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77% off est. retail
If you've ever felt stuck in a rut playing games that seem all too familiar or you're a budding game designer looking to hone your craft, "A Game Design Vocabulary" by Anna Anthropy could be a game-changer for you. This book promises a deep dive into the language of game design, helping you craft experiences that resonate on every level. It's a roadmap for innovation in a field hungry for fresh perspectives. Think of this as your lexicon for breaking free from the clichés that might be holding back the transformative potential of games.
Driving Digital Transformation
Dennis Khoo | Marshall Cavendish Business

Driving Digital Transformation

RM15.00 MYR

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Goodreads rating: 0.0

RM15.00 MYR

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87% off est. retail
If you're looking to understand the digital overhaul in the banking sector, "Driving Digital Transformation" could be your playbook. It's a front-seat ride through the innovative strategies employed by one of the industry's sharp minds, Dennis Khoo. You’ll find it especially insightful if you're a leader aiming to navigate or spearhead digital initiatives in a traditional industry—this book promises to provide both inspiration and hands-on advice.
The Fortune at the Bottom of the Pyramid
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RM62.00 MYR

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If the intersection of ethical goals and profitable business intrigues you, "The Fortune at the Bottom of the Pyramid" could provide a compelling read. C.K. Prahalad's vision of tapping into the poorest demographics to both aid in poverty reduction and profit makes a persuasive case for innovative enterprise. It’s both a wake-up call and a guide for businesses and individuals passionate about combining economic growth with social good.
Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation

RM33.00 MYR

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67% off est. retail
If you're a leader or manager striving to elevate your team's engagement and performance, "Primed to Perform" is your playbook. The book's pragmatic blend of psychology and actionable insights offers a fresh perspective on fostering a thriving workplace. You can expect to find tools that not only diagnose the health of your work culture but also pave the way for sustained improvement and success.
The Pixar Touch: The Making of a Company
David A. Price | Knopf

The Pixar Touch: The Making of a Company

RM47.00 MYR

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Goodreads rating: 3.95

RM47.00 MYR

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If you've ever marveled at a Pixar film and pondered the ingenuity behind it, this book is a treasure trove for you. It delves deep into the hearts and minds of the pioneering visionaries like Ed Catmull and John Lasseter, while also not shying away from the business tumult, including the Steve Jobs saga. Anyone interested in animation, innovation, or the sheer force of creativity turning into a business phenomenon will find "The Pixar Touch" both educational and inspiring.
Welcome to the Creative Age: Bananas, Business and the Death of Marketing

RM66.00 MYR

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If you're feeling that the traditional marketing playbook no longer resonates with today's rapidly changing business environment, "Welcome to the Creative Age" could open your eyes to a new paradigm. Earls offers a compelling view on why embracing creativity is essential and how innovative ideas can reformulate success. Ideal for forward-thinkers and those looking to understand the shift in consumer psychology and business strategies.
Dealing With Difficult People: Creating Success
Roy Lilley | Kogan Page

Dealing With Difficult People: Creating Success

RM33.00 MYR

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Goodreads rating: 3.24

RM33.00 MYR

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81% off est. retail
If you're feeling drained by tough interactions at work or even outside, this book by Roy Lilley could be a breath of fresh air for you. It's not just about enduring difficult people, but actually using proven strategies to improve relationships and outcomes. Think of it as your personal toolkit for turning workplace tension into cooperative success.
Leading the Revolution
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Gary Hamel | Harvard Business School Press

Leading the Revolution

RM31.00 MYR

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Goodreads rating: 3.83

RM31.00 MYR

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78% off est. retail
If you're feeling like your company is hitting a plateau, "Leading the Revolution" will be your wake-up call. Gary Hamel doesn't just mull over the need for innovation; he provides a blueprint for shaking the foundations of any industry. It's assertive and incites the kind of outside-the-box thinking that could turn you from an industry participant into an industry leader. This book isn't just informative; it's a catalyst for bold transformation.
How to Think Like a CEO and Act Like a Leader: Practical Insights for Performance and Results!

RM51.00 MYR

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If you're aiming to sharpen your leadership skills and want insights that can be applied in real-world scenarios, then this book could well be your go-to guide. Michael Andrew doesn't just theorize; he breaks down the traits and actions of successful leaders into digestible, actionable advice. It's a manual crafted for anyone looking to lead more effectively, make strategic decisions, and ultimately achieve standout results. Whether you're already leading a team or aspiring to reach the C-suite, this book promises to boost your performance through practical wisdom.
Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence
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RM47.00 MYR

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47% off est. retail
If you're fascinated by the future of automation, "Humans Need Not Apply" will resonate with you. Kaplan gives you an insider's perspective on AI's rapid development and its implications for society. It's a future-forward read that not only delves into the tech that will shape our lives but also grapples thoughtfully with the economic and social shifts we'll face. Consider it essential reading to prepare for a world where artificial intelligence is ubiquitous.
The Learning Organization: Developing Democracy at Work

RM33.00 MYR

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If you're intrigued by the idea that both individuals and organizations must constantly evolve to thrive, "The Learning Organization" could resonate with you. Bob Garratt dives into how a dedication to learning can lead to greater adaptability amidst uncertainty and change. This book is especially relevant for those looking to foster a democratic and development-oriented environment at work. It discusses the necessity of fostering an enduring learning culture, which could be the very lifeline for modern businesses aiming to outlast their competition.
Big Bang Disruption: Strategy in the Age of Devastating Innovation
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RM44.00 MYR

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58% off est. retail
If you're fascinated by the rapid changes technology brings to the business world, "Big Bang Disruption" is a book that could resonate with you. It's a guide through the tumultuous seas of today's market, where traditional strategies are turned on their heads by newcomers with groundbreaking ideas. The book promises to equip you with insights to not only defend your turf but also to become the disruptor. For someone interested in staying ahead of the curve in a time of transformative change, this could be an essential read.
Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success—and Won't Let You Fail
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"Who's Got Your Back" isn't just a guide; it's a compelling argument for the power of camaraderie in professional success. Keith Ferrazzi invites you to rethink individualism and embrace the strength found in close, trustworthy relationships. If you've ever felt alone in your ambitions or struggled to reach your full potential unaided, this book could be the turning point. It reveals how deep connections can catalyze personal and professional growth, holding true whether you're climbing the career ladder or seeking personal betterment.
Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

RM33.00 MYR

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58% off est. retail
If you find yourself stuck in a cycle of putting things off, "Eat That Frog!" is the motivational nudge you need. Brian Tracy doesn't just implore you to do better; he hands you a roadmap on how to actually organize your tasks, prioritize wisely, and carve a path through the maze of daily distractions. It's a concise, no-nonsense guide that's especially great if you're looking for actionable tips to jumpstart a more efficient lifestyle.
How to Win Friends and Influence Profits: The Art of Winning More Business From Your Clients
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RM113.00 MYR

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If growing your service business is a priority, this book could be invaluable to you. It's like an owner's manual, providing a practical roadmap to not just win over clients, but to expand your business with them. In a competitive market where your rivals might be one step ahead, insights from "How to Win Friends and Influence Profits" could give you that necessary edge.
Disrupted: Ludicrous Misadventures into the Tech Start-Up Bubble

RM33.00 MYR

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If you've ever been curious about what really goes on in the high-energy, often chaotic world of tech startups, "Disrupted" could offer you a hearty laugh mixed with some critical insights. Dan Lyons guides you through his own experiences with wit, revealing the sometimes absurd yet eye-opening truths about the industry's culture. Picture the mayhem of a startup with more money than sense, and you've got a read that's as educational as it is entertaining.
Private Empire: ExxonMobil and American Power
Steve Coll | The Penguin Press

Private Empire: ExxonMobil and American Power

RM47.00 MYR

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Goodreads rating: 3.99

RM47.00 MYR

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67% off est. retail
If you're intrigued by the inner workings of a business giant, "Private Empire" will be a compelling read. Steve Coll takes you on a deep dive, exposing how ExxonMobil's tendrils stretch far into the political and economic fabric of the nation. Perfect for those fascinated by corporate power dynamics and their impact on society.
Building Brand Communities: How Organizations Succeed by Creating Belonging
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RM87.00 MYR

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41% off est. retail
If you're intrigued by the power of community-building and its potential to elevate a brand, this book is right up your alley. It unpacks the concept of creating a sense of belonging through a brand and provides practical advice that could transform how you engage with customers or members. Reading it may spark innovative ideas for nurturing your own organization's community and brand loyalty.
Trading Up: Why Consumers Want New Luxury Goods—and How Companies Create Them
"Trading Up" isn't just about items; it's about the experiences and emotions tied to owning something considered 'luxury.' It’s insightful for anyone curious about the psychological and social factors that compel us to choose higher-end goods over more utilitarian options, even in categories like cars, homes, and everyday items. If you're fascinated by consumer behavior or involved in marketing, it could offer you a new lens to understand and tap into the aspirations driving today's market.
Onward: How Starbucks Fought for Its Life Without Losing Its Soul

RM51.00 MYR

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If you enjoy a blend of personal storytelling and business strategy, "Onward" by Howard Schultz might just be the book to perk up your reading list. It's more than just a corporate narrative; it's a personal confession and a masterclass in resilience. Dive into the behind-the-counter drama of a beloved coffee empire and get a firsthand look at managing a global brand through crisis without sacrificing integrity. Schultz's transparency about the tribulations faced by Starbucks will likely resonate with both business enthusiasts and coffee aficionados alike.
Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself

RM47.00 MYR

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40% off est. retail
If you’re feeling stuck in the traditional ways your company operates, "Practically Radical" might just shake things up. It’s not about change for the sake of change; it's about thoughtful innovation. William C. Taylor isn't just theorizing; he's giving you a backstage pass to the success stories of organizations that have thrived through uniqueness and adaptability. The book could rewire your thinking and spur you to action, ensuring you're not just keeping pace, but setting it.
Contemporary Restaurants in China

RM80.00 MYR

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If the rich tapestry of Chinese culture fascinates you and you're intrigued by how it can be woven into contemporary spaces, "Contemporary Restaurants in China" is worth your time. It's not just about aesthetics; this book delves into the philosophy behind integrating historical elements with modern design. Pick it up, and you'll gain insights into how designers blend past and present to create incredible dining experiences.
Love 'Em or Lose 'Em: Getting Good People to Stay

RM62.00 MYR

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If you're a manager fretting about staff turnover, "Love 'Em or Lose 'Em" could be your saving grace. This book doesn't just iterate the high cost of losing talent; it provides practical, alphabetized strategies to boost employee retention and satisfaction. Readers often find its global perspective and updated examples resonate with modern workforce challenges, making it a timely tool for nurturing a dedicated team.
The Future X Network: A Bell Labs Perspective
Marcus K Weldon | Crc Press

The Future X Network: A Bell Labs Perspective

RM98.00 MYR

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Goodreads rating: 4.54

RM98.00 MYR

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68% off est. retail
If you're intrigued by the future of technology and networking, "The Future X Network" is your crystal ball into what's coming next. It's penned by the President of Bell Labs, Marcus K. Weldon, whose insights could redefine how you think about connectivity and innovation. The book is not just a prediction but a detailed roadmap of the breakthroughs ahead, appealing to anyone deeply interested in the evolution of technology and its impact on society.
Flip: How to Survive and Thrive by Turning Your Business on Its Head
Peter Sheahan | Harper

Flip: How to Survive and Thrive by Turning Your Business on Its Head

Regular price RM26.00 MYR RM15.00 MYR 42% off

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Goodreads rating: 3.13

Regular price RM26.00 MYR RM15.00 MYR 42% off

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77% off est. retail
If you're feeling stuck or conventional methods aren't cutting it, "Flip" might just be the catalyst for transformation your business mindset needs. Sheahan's sharp insights could help you see your operation from a fresh angle, encouraging you to take risks like the big players and potentially thrive amidst uncertainty. It's not just a book; it's a challenge to innovate and redefine your approach to success.
If you resonate with the idea of making your day more efficient and love the thought of software doing the heavy lifting for mundane tasks, this book might just be your new best friend. It will walk you through Microsoft Power Automate, which seamlessly orchestrates the flow of data and tasks across various platforms. Think of it as a behind-the-scenes maestro making sure every part of your work's symphony plays in harmony. Whether you're a novice wanting to ditch manual drudgery or someone eager to refine business processes, this guide is tailored to escalate your workflow to a level where "efficiency" is an understatement.
Burning the Ships: Intellectual Property and the Transformation of Microsoft
Marshall Phelps, David Kline  | John Wiley & Sons Inc

Burning the Ships: Intellectual Property and the Transformation of Microsoft

Regular price RM37.00 MYR RM29.00 MYR 22% off

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Goodreads rating: 3.56

Regular price RM37.00 MYR RM29.00 MYR 22% off

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82% off est. retail
If you're fascinated by big tech's inner workings and the transformative power of collaboration, you'll find "Burning the Ships" compelling. It's not just a recounting of Microsoft's pivot; it's a playbook for modern executives on leveraging intellectual property to foster innovation. Phelps’s narrative promises to reveal the friction and triumphs that redefine an industry giant, delivering insights that could reshape how you view business strategy in an open innovation era.
Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.

RM66.00 MYR

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48% off est. retail
Ctrl Alt Delete isn't just about business strategy; it's a lifeline for adapting to the ever-changing digital landscape. Mitch Joel's perspective could radically shift your approach to work and personal branding in an age where being tech-savvy isn't optional—it's survival. If you're facing the challenge of modernizing your business or career, Joel's insights can offer you the tools to reinvent effectively.
Crucial Conversations: Tools for Talking When Stakes Are High

RM42.00 MYR

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54% off est. retail
This book could be a good read for you if you often find yourself struggling to express your thoughts and emotions during crucial conversations. It provides you with practical tools and strategies to help you navigate through difficult discussions, transform conflicts into productive dialogues, and create a safe space for open communication. By learning how to effectively communicate, you can improve your relationships and have a positive impact on crucial moments that shape your life.
The Speed of Trust: The One Thing That Changes Everything

RM33.00 MYR

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40% off est. retail
Considering how essential trust is in all our interactions, "The Speed of Trust" could transform how you engage with colleagues and conduct business. Covey isn't just theorizing; he's providing a practical roadmap to make trust your most valuable asset. This is vital reading if you're looking to cut through red tape, foster collaboration, and catalyze efficiency in your personal or professional realm.
Quantum Leadership: New Consciousness in Business

RM98.00 MYR

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38% off est. retail
If you're feeling disillusioned by traditional leadership models, "Quantum Leadership" could offer you a breath of fresh air. It's not just about improving business outcomes; it’s an invitation to transform yourself and, by extension, your organization. Tsao and Laszlo propose a blend of personal growth and strategic business acumen, aimed at those seeking meaningful change and effective leadership through enhanced consciousness and connectedness. This might be the shift you need to inspire and drive authentic progress in your professional realm.
The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical
Robert Siegel | Mcgraw Hill

The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical

Regular price RM40.00 MYR RM29.00 MYR 28% off

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Goodreads rating: 4.05

Regular price RM40.00 MYR RM29.00 MYR 28% off

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80% off est. retail
If you're navigating the tightrope of digital transformation without losing the strengths of traditional business, "The Brains and Brawn Company" could offer you a balanced perspective. Robert Siegel cuts through the hype around digital disruption, giving tangible examples of how real-world companies, from fresh disruptors to established giants, strike a smart balance. Engage with this read to discover how blending innovation with time-tested practices can underpin sustainable success in a rapidly evolving commercial landscape.
Zconomy: How Gen Z Will Change the Future of Business and What to Do About It

RM69.00 MYR

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41% off est. retail
"Zconomy" feels like a window into our evolving cultural and economic landscape. For anyone leading a team, directing a company, or working in marketing, understanding this rising generation is no longer optional but critical. Authors Dorsey and Villa bring hard data into clear focus with this guide, making it a timely read for navigating the unique preferences and trends of Gen Z—a demographic that’s rapidly becoming the core of workplaces and marketplaces. Embrace "Zconomy," and you're not just reading a book; you're future-proofing your business.
7 Habits of Highly Effective People
Stephen R. Covey | Pocket Books

7 Habits of Highly Effective People

Regular price RM33.00 MYR RM31.00 MYR 6% off

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Goodreads rating: 4.16

Regular price RM33.00 MYR RM31.00 MYR 6% off

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61% off est. retail
Recommendation: This book is a powerful guide that can transform your life. With practical strategies and insightful anecdotes, it provides a step-by-step approach for personal and professional success. Whether you're a business leader or an individual looking to improve, this book will teach you how to live with fairness, integrity, and human dignity. Get ready to embrace change and seize every opportunity that comes your way!
The Speed of Trust: The One Thing That Changes Everything

RM15.00 MYR

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83% off est. retail
This book is recommended for anyone who wants to understand the importance of trust in personal and professional relationships. Stephen M R Covey explains how trust is the single most critical component of a successful leader and organization. The book offers insight into how to establish trust intentionally and how it can dramatically improve personal and professional success. The author's afterword discusses ten key reasons why trust is more relevant now than ever before, making this book a must-read for anyone looking to excel in today's world.
Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

RM47.00 MYR

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54% off est. retail
If you're full of ideas but struggle to bring them to life, "Making Ideas Happen" could be the catalyst you need. Scott Belsky leverages his experience with Behance to give you a practical roadmap. Imagine harnessing the chaos of creativity and navigating it toward tangible outcomes—that's what this book offers. It's not just about the eureka moments; it's about the satisfaction of seeing your ideas take form.
New Consumer Marketing
Susan Baker | Wiley

New Consumer Marketing

RM91.00 MYR

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Goodreads rating: 4.0

RM91.00 MYR

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If you're looking to understand how marketing has evolved to meet the needs of a more demanding, informed, and time-pressed consumer, "New Consumer Marketing" could be your go-to guide. Susan Baker not only dissects the complexities of today's market environment but also offers actionable concepts that address the essence of value creation and delivery. Remember, it’s about adapting to a modern landscape while recognizing the enduring individuality of consumers. This book stands out for marrying theory with practical, research-backed strategies, making it a valuable resource for professionals seeking to refine their marketing approach in a rapidly changing world.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.