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Strategic Retail Management: Text and International Cases

by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
RM52.00 MYR Now RM41.00 MYR Save 21%
Strategic Retail Management: Text and International Cases
Strategic Retail Management: Text and International Cases

Global retail strategy through real-world case lessons

This feels especially useful if you want retail theory to make sense in practice, because it keeps grounding big ideas in recognizable companies like IKEA, Tesco, and Best Buy. Rather than reading like a dry academic text, it gives you a broad, up-to-date view of how retailers actually think about strategy, channels, and competition. A good pick for students or professionals who want international perspective with concrete business examples.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Strategic Retail Management: Text and International Cases

by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
RM52.00 MYR Now RM41.00 MYR Save 21%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9783834925367
Authors: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Publisher: Gabler Verlag
Date of Publication: 2011-09-21
Format: Paperback
Related Collections: Economics, Sociology, Personal Development, Business
Related Topics: Leadership, Economics, Finance, Business, Sociology, Technology, Productivity, Management, Society, Entrepreneurship
Goodreads rating: 3.7
(rated by 10 readers)

Description

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management through 18 lessons that provide a thematic overview of key issues and illustrate them with comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics such as online retailing and multi-channel strategies, as well as the so-called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, such as Best Buy, IKEA, TK Maxx, Tesco, and Decathlon, are now used to illustrate particular aspects of retail management.
 

Global retail strategy through real-world case lessons

This feels especially useful if you want retail theory to make sense in practice, because it keeps grounding big ideas in recognizable companies like IKEA, Tesco, and Best Buy. Rather than reading like a dry academic text, it gives you a broad, up-to-date view of how retailers actually think about strategy, channels, and competition. A good pick for students or professionals who want international perspective with concrete business examples.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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