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Just Arrived

The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You

by Inc. Contently, Joe Lazauskas, Shane Snow
RM52.00 MYR
Compare to estimated retail price: RM129.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You
The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You

Make your brand feel deeply human

If business books often feel dry or preachy, this one stands out by showing how storytelling actually changes how people connect, trust, and remember you. It blends marketing insight with neuroscience in a way that feels practical rather than abstract. A great pick if you want your ideas, brand, or work to land with real people instead of disappearing into the noise.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You

by Inc. Contently, Joe Lazauskas, Shane Snow
RM52.00 MYR
Compare to estimated retail price: RM129.00 MYR  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

Special Offer

Sale: Buy 2 Get 1 Free

Add any 3 preloved items to your cart and use code B2G1F at checkout. Ends 12/7/26 11:59PM SGT.

ISBN: 9781119483359
Authors: Inc. Contently, Joe Lazauskas, Shane Snow
Publisher: Wiley
Date of Publication: 2018-02-13
Format: Hardcover
Related Collections: Business, Sociology, Personal Development
Related Topics: Management, Communication, Business, Leadership, Writing, Psychology
Goodreads rating: 3.42
(rated by 347 readers)

Description

Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently reveal their secrets that have helped award-winning brands build relationships with millions of advocates and customers. Join them as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
 

Make your brand feel deeply human

If business books often feel dry or preachy, this one stands out by showing how storytelling actually changes how people connect, trust, and remember you. It blends marketing insight with neuroscience in a way that feels practical rather than abstract. A great pick if you want your ideas, brand, or work to land with real people instead of disappearing into the noise.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.