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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Pre-Commerce: How Companies and Customers Are Transforming Business Together
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce: How Companies and Customers Are Transforming Business Together

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.93

RM22.00 MYR RM15.00 MYR 32% off

If you're looking to understand the modern marketplace where customer interaction is key, "Pre-Commerce" is essential. Bob Pearson offers a forward-thinking analysis on how social media shapes purchasing decisions and brand loyalty. It's not just about transactional e-commerce; it's a deep dive into engaging customers throughout their entire online journey, perfectly suited for business leaders and marketers eager to evolve with the digital age.
Speaker's Lifetime Library - Thryft
Thelma Spinrad, Leonard Spinrad, Anistatia R. Miller  | Prentice Hall Direct

Speaker's Lifetime Library

RM37.00 MYR RM34.00 MYR 8% off

Goodreads rating: 4.0

RM37.00 MYR RM34.00 MYR 8% off

87% off est. retail
Whether you're a seasoned orator or newly stepping onto the podium, the Speaker's Lifetime Library is your treasure trove of inspiration. It's meticulously organized to help you find just the right words for any occasion. A resource that grows with you, it could become as essential to your public speaking as your own voice.
Life's a Game So Fix the Odds: How to Be More Persuasive and Influential in Your Personal and Business Life
Philip Hesketh | Capstone

Life's a Game So Fix the Odds: How to Be More Persuasive and Influential in Your Personal and Business Life

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 3.88

RM41.00 MYR RM26.00 MYR 37% off

If influencing others and steering situations to your advantage is what you need, "Life's a Game So Fix the Odds" by Philip Hesketh could be your playbook. Hesketh, with his expertise in psychology and sales, arms you with strategies to not only enhance your persuasive skills but also to handle conflict with ease, potentially leading to improved financial and personal outcomes. It's a guide to elevating your interpersonal toolkit for those who want to make a tangible impact on their lives and careers.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.36

RM37.00 MYR RM15.00 MYR 59% off

75% off est. retail
Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works - Thryft
Pam Didner | Mcgraw Hill

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

RM63.00 MYR RM19.00 MYR 70% off

Goodreads rating: 3.65

RM63.00 MYR RM19.00 MYR 70% off

86% off est. retail
If you're navigating the complexities of marketing across multiple countries, "Global Content Marketing" is your compass. Pam Didner breaks down the daunting task of engaging an international audience into manageable steps. By adopting her 4P's framework, you can craft a content strategy that transcends borders. This book could be a game-changer for your business, giving you the tools to expand your reach and influence on a global scale.
How to Be the Person Successful Companies Fight to Keep: The Insider's Guide to Being #1 in the Workplace - Thryft
Connie Podesta | Simon & Schuster

How to Be the Person Successful Companies Fight to Keep: The Insider's Guide to Being #1 in the Workplace

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.76

RM41.00 MYR RM15.00 MYR 63% off

86% off est. retail
If you're feeling uneasy about job stability or seeking to boost your value at work, Connie Podesta's insights could make all the difference. The strategies here are drawn from a sturdy foundation of business leader surveys, meaning they're battle-tested in the real world. Plus, getting ahead of downsizing waves by becoming indispensable is wisdom that never ages, even if the book's from 1997.
Jane's Crisis Communications Handbook 2003 - Thryft

Jane's Crisis Communications Handbook 2003

RM52.00 MYR RM19.00 MYR 63% off

Goodreads rating: 3.0

RM52.00 MYR RM19.00 MYR 63% off

86% off est. retail
If you are a public relations professional or a business leader, Jane's Crisis Communications Handbook 2003 could be an excellent guide for you to handle communication during a crisis effectively. This book offers practical procedures for forming a team and handling natural disasters, human-caused hazards, and mechanical malfunctions. Additionally, it provides guidance on managing stakeholder relations, creating a Joint Information Center, building relationships with the media, and commemorating anniversaries. This book is a valuable resource for anyone responsible for managing communication during a crisis.
Getting It Right in Italy: A Manual for the 1990's - Thryft
William Ward | Bloomsbury Pub Ltd

Getting It Right in Italy: A Manual for the 1990's

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 3.25

RM41.00 MYR RM19.00 MYR 54% off

86% off est. retail
If you're planning a trip to Italy or looking to immerse yourself in Italian customs, "Getting it Right in Italy" could be your go-to resource. It's not just a travel guide; it dives into the idiosyncrasies of conducting business, socializing, and everyday life in Italy. The detailed tips provided—from art gallery hacks to social interactions—could make your experience seamless and authentic. Whether you're navigating a business dinner or trying to blend in at a local festa, this book promises to equip you with the cultural insights you need.
Public Relations Writing and Media Techniques : International Edition - Thryft
Wilcox | Pearson International

Public Relations Writing and Media Techniques : International Edition

RM67.00 MYR RM15.00 MYR 78% off

Goodreads rating: 3.57

RM67.00 MYR RM15.00 MYR 78% off

This book is a valuable resource for anyone in the field of public relations. With real-world examples and step-by-step procedures, readers can learn how to reach various audiences through traditional and social media. The book emphasizes the importance of writing, producing, and distributing effective PR materials.
The Smart Woman's Guide to Interviewing and Salary Negotiation
Julie Adair King | Delmar Cengage Learning

The Smart Woman's Guide to Interviewing and Salary Negotiation

RM130.00 MYR

Goodreads rating: 3.92

RM130.00 MYR

If you're looking to level up professionally, this guide is a treasure trove of insights specifically tailored for women tackling the job market. It delves into crafting a resume that stands out, breaking through gender barriers, and ensures you're equipped to negotiate a salary that reflects your worth. It's not just about landing the job; it's about owning your career path and breaking ceilings.
Emotional Intelligence 2.0
Just Arrived
Jean Greaves, Travis Bradberry  | Talentsmart

Emotional Intelligence 2.0

RM36.00 MYR

Goodreads rating: 3.85

RM36.00 MYR

63% off est. retail
Recommendation: This book is a must-read for anyone looking to enhance their emotional intelligence and improve their success in both personal and professional life. With a step-by-step program, it provides practical insights and strategies to develop self-awareness, self-management, social awareness, and relationship management. The compelling anecdotes and practical findings make it a fast and engaging read, offering tools that can drastically change the way you think about success. Give it a read, and see how it can benefit you in managing emotions and achieving your fullest potential.
Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity - Thryft
Jay Lipe | Kaplan Business

Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.33

RM22.00 MYR RM15.00 MYR 32% off

88% off est. retail
This book is perfect for entrepreneurs and business owners who want to differentiate their brand from competitors. Through practical examples, the author shares secrets to branding success, including how to develop a unique identity and effectively communicate it to customers. The book's most distinctive feature is its comprehensive approach to crafting a strong brand identity, from brainstorming to implementation.
Successful Assertive Management
Ken Lawson | Barrons Educational Series

Successful Assertive Management

RM41.00 MYR RM30.00 MYR 27% off

Goodreads rating: 3.67

RM41.00 MYR RM30.00 MYR 27% off

54% off est. retail
If you're looking to enhance your management prowess without wading through dense theory, "Successful Assertive Management" is your kind of read. It's a toolbox in book form, providing actionable advice with straightforward checklists and tips that help you apply the concepts immediately. Perfect for those moments when you need quick guidance on matching tasks to talent or clear communication techniques while motivating your team.
How Asia Advertises
Jim Aitchison | Wiley

How Asia Advertises

RM52.00 MYR RM34.00 MYR 35% off

Goodreads rating: 3.64

RM52.00 MYR RM34.00 MYR 35% off

88% off est. retail
"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
Whale Done! The Power of Positive Relationships
Jim Ballard, Thad Lacinak, Kenneth H. Blanchard  | Brealey Nicholas Pub

Whale Done! The Power of Positive Relationships

RM34.00 MYR RM26.00 MYR 24% off

Goodreads rating: 3.96

RM34.00 MYR RM26.00 MYR 24% off

"Whale Done!" could be a fantastic read for you if you are looking to improve your leadership skills and personal relationships through positive reinforcement. Blanchard takes a novel approach by drawing parallels between training majestic killer whales and enhancing human interactions. So, if you're ready to shift from focusing on negatives to celebrating successes, this book might just change your perspective on how to influence behavior effectively.
Corporate Information Systems Management: Text and Cases - Thryft
James L. McKenney, Lynda M. Applegate, F. Warren McFarlan  | Richard D Irwin

Corporate Information Systems Management: Text and Cases

RM164.00 MYR RM56.00 MYR 66% off

Goodreads rating: 4.33

RM164.00 MYR RM56.00 MYR 66% off

88% off est. retail
If you're interested in understanding how businesses handle their complex information systems, this one might be for you. The combination of text and case studies offers a practical perspective that’s bound to give you insights into IT strategies and challenges that corporations face. Perfect for those looking to delve into information management complexities or studying business IT.
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands
Bernd H. Schmitt | Free Press

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands

RM41.00 MYR RM30.00 MYR 27% off

Goodreads rating: 3.85

RM41.00 MYR RM30.00 MYR 27% off

For anyone delving into the depths of modern marketing, this book by Bernd Schmitt is a noteworthy guide. It moves beyond traditional strategies to reveal how creating memorable experiences can forge stronger customer connections. By integrating psychology and sociology, Schmitt shows that the secret to brand longevity is appealing not just to the mind, but to all the senses, making his approach invaluable in our hyper-competitive, sensory-driven marketplace.
Hitting the Sweet Spot: The Consumer Insight Workbook, How Consumer Insights Can Inspire Better Marketing and Advertising
Lisa Fortini - Campbell | The Copy Workshop

Hitting the Sweet Spot: The Consumer Insight Workbook, How Consumer Insights Can Inspire Better Marketing and Advertising

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 3.67

RM41.00 MYR RM26.00 MYR 37% off

If you're looking to understand the heartbeat of your market, "Hitting the Sweet Spot" could be your guide. Lisa Fortini-Campbell has crafted a workbook format that moves you beyond raw data, arming you with the tools to craft compelling marketing strategies. It's a journey from gathering consumer insights to unleashing creative, effective advertising that resonates with your audience.
Managing Successful Teams - Creating Success
Pat Wellington | Kogan Page

Managing Successful Teams - Creating Success

RM52.00 MYR RM34.00 MYR 35% off

Goodreads rating: 4.0

RM52.00 MYR RM34.00 MYR 35% off

65% off est. retail
If you've recently stepped into a leadership role or you're looking to sharpen your team management skills, this is the book for you. It's packed with insights on driving team performance and fostering a collaborative culture. Think of it as your personal coach for mastering the art of team leadership.
David Belson | Chartwell Castle Books

What to Say and How to Say It

RM15.00 MYR

Goodreads rating: 4.25

RM15.00 MYR

If you're often finding yourself at podiums or drafting community messages and feeling a bit like a deer in headlights, David Belson's book could be that steady guiding hand you need. It's like a toolbox for communication—practical, straightforward, and filled with ready-to-use templates. Whether you're giving a toast or addressing a town hall, this book equips you for clarity and impact.
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
David F. D'Alessandro, Michele Owens  | Mcgraw-hill

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.41

RM41.00 MYR RM15.00 MYR 63% off

88% off est. retail
If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Selling With Silk Gloves, Not Brass Knuckles: A Guide to Winning Relationships
Norman G. Levine | Hci

Selling With Silk Gloves, Not Brass Knuckles: A Guide to Winning Relationships

RM34.00 MYR

Goodreads rating: 4.5

RM34.00 MYR

If you're often finding yourself in need of winning people over, whether in business or your personal life, this book could become your go-to guide. Norman Levine delves into the nuances of human interaction showing you how to sell with finesse rather than aggression. It's not just about making a sale; it's about creating lasting connections and a personal brand that people trust and admire.
Direct Mail - Thryft
Stephen Knapp | Rockport Pub

Direct Mail

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.5

RM30.00 MYR RM15.00 MYR 50% off

80% off est. retail
This book is a must-read for anyone interested in learning how to run successful direct mail campaigns. With its concise 79 pages, readers can expect to gain actionable insights into the art and science of direct mail. Stephen Knapp provides clear and detailed instructions on how to plan and execute campaigns that convert, making this book an invaluable asset for both new and experienced marketers alike.
Media Relations: Issues and Strategies - Thryft
Jane Johnston | Allen & Unwin

Media Relations: Issues and Strategies

RM75.00 MYR RM22.00 MYR 71% off

Goodreads rating: 3.46

RM75.00 MYR RM22.00 MYR 71% off

87% off est. retail
If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.
151 Quick Ideas to Get New Customers
Jerry R. Wilson | Weiser

151 Quick Ideas to Get New Customers

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 3.76

RM41.00 MYR RM26.00 MYR 37% off

59% off est. retail
If you're searching for actionable ways to draw in new clientele and keep them coming back, "151 Quick Ideas To Get New Customers" by Jerry R. Wilson is an insightful guide you might find invaluable. It's filled with concise, practical tips that won't break the bank, and you can start applying them right away to see a real impact on your business. It's the kind of book that you'll probably keep referring to, given how direct and applicable the advice is.
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail
Joe Vitale, Jo Han Mok  | John Wiley & Sons Inc

The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 3.43

RM34.00 MYR RM19.00 MYR 44% off

81% off est. retail
You're diving into the digital market, hunting for strategies to monetize your online presence, and "The E-Code" is like the treasure map you've been seeking. The combined wisdom packed in this book comes from those who've walked the path and struck gold. It's not about overnight wealth; it's about actionable, concrete steps to turn your e-mails into a revenue-generating machine—perfect for anyone ready to take their digital hustle to the next level.
Creating Effective Groups: The Art of Small Group Communication
Randy Fujishin | Rowman & Littlefield Publishers

Creating Effective Groups: The Art of Small Group Communication

RM149.00 MYR RM89.00 MYR 40% off

Goodreads rating: 3.46

RM149.00 MYR RM89.00 MYR 40% off

50% off est. retail
If you've ever felt lost or ineffective during group projects or meetings, "Creating Effective Groups" is the guide you need. Randy Fujishin's expertise is clear, providing practical advice for better dialogue and collaboration. His focus on modern challenges, including diversity and social media, makes this edition particularly relevant. This isn't just a textbook; it's a roadmap to becoming a more impactful group member or leader.
Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork - Thryft
Arthur B. Vangundy, Linda Naiman  | Booksurge Publishing

Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork

RM89.00 MYR RM34.00 MYR 62% off

Goodreads rating: 4.0

RM89.00 MYR RM34.00 MYR 62% off

88% off est. retail
If you're looking to spice up your team meetings or you're a facilitator aiming to break the ice in an unconventional way, "Orchestrating Collaboration at Work" could be your go-to resource. Linda Naiman employs the vibrancy of the arts to breathe new life into team dynamics, bridging creativity with professional growth. Engage with this book and watch the walls between colleagues become canvases for collaboration.
The Fast Forward MBA In Business - Thryft
Virginia O'Brien | Wiley

The Fast Forward MBA In Business

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.75

RM30.00 MYR RM15.00 MYR 50% off

82% off est. retail
"The Fast Forward MBA in Business provides a comprehensive overview of the basics of business in a concise and easy-to-understand manner. It covers a diverse range of topics, from leadership to accounting to economics, making it ideal for anyone looking to refresh their knowledge or start their business journey. The mix of cases, examples, and quick chapters makes finding answers fast and easy. Recommended for those seeking a crash course in business."
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.91

RM41.00 MYR RM15.00 MYR 63% off

79% off est. retail
If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
The Art of Public Relations

The Art of Public Relations

RM34.00 MYR

RM34.00 MYR

77% off est. retail
If you're looking to delve into the world of PR, "The Art of Public Relations" could be your guide. It's a resource that captures the nuances of building and maintaining public images, with insights from experts that might just give you an edge in your career or business endeavors. The collective experience of the authors translates into practical advice that you can apply, whether you're a student, professional, or entrepreneur.
Organizational Behavior : Emerging Realities for the Workplace Revolution - Thryft
Steven L. McShane, Mary Ann Von Glinow  | Mcgraw-hill (tx)

Organizational Behavior : Emerging Realities for the Workplace Revolution

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.51

RM34.00 MYR RM15.00 MYR 56% off

If you're intrigued by how individual behavior shapes organizational success, McShane and Von Glinow's book could be your North Star. Picture yourself flipping through pages that breathe life into organizational behavior theories with vivid stories and real scenarios that span the globe. It's not just a ticket to understanding the nuts and bolts of OB; it's a window into applying these concepts to the ever-evolving workplace, whether you're at the helm or part of the crew.
Goodbye To Shy - 85 Shybusters That Work! - Thryft
Leil Lowndes | Mcgraw Hill

Goodbye To Shy - 85 Shybusters That Work!

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.37

RM30.00 MYR RM15.00 MYR 50% off

86% off est. retail
Goodbye to Shy is a must-read for anyone looking to overcome shyness and build self-confidence. Leil Lowndes' book provides 85 practical techniques to help you navigate social situations with ease, including making a stronger impression at work, sparking conversations, and winning the love you deserve. With Goodbye to Shy as your guide, you'll soon be saying hello to a happier, more confident you.
Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
Nat G. Bodian | Mcgraw-hill

Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program

RM34.00 MYR RM22.00 MYR 35% off

Goodreads rating: 3.0

RM34.00 MYR RM22.00 MYR 35% off

As someone looking for actionable insights in direct marketing, you'll appreciate Nat Bodian's comprehensive guide. It's like having a mentor in your pocket, sharing four decades of hands-on experience. Whether you're crafting mail campaigns, perfecting telemarketing scripts, or selecting mailing lists, this book has a trove of strategies that can sharpen your skills and drive your sales. It's the kind of resource you'll return to again and again – each tip potentially saving or making you money.
The Chicago Manual of Style - Thryft
University of Chicago Press | The University Of Chicago Press

The Chicago Manual of Style

RM134.00 MYR RM45.00 MYR 66% off

Goodreads rating: 4.3

RM134.00 MYR RM45.00 MYR 66% off

84% off est. retail
If precision in writing is what you're after, "The Chicago Manual of Style" is akin to a trusty compass for navigation through the complexities of editorial conventions. It's not just a book; it's a comprehensive tool that has stood the test of time, helping countless writers ensure their prose is polished and professional. Whether you're a budding author, an academic, or someone who cares about the nitty-gritty of punctuation and formatting, this manual is a must-have reference you'll return to time and again.
Model Business Letters, E-Mails & Other Business Documents
Shirley Taylor | Ft Pr

Model Business Letters, E-Mails & Other Business Documents

RM37.00 MYR

Goodreads rating: 3.93

RM37.00 MYR

88% off est. retail
This book could be a good read for someone who wants to improve their business writing skills and create professional correspondence. With its comprehensive guide and practical tips, it will help you write clear and effective emails, letters, and other business documents.
The Open Brand: When Push Comes to Pull in a Web-Made World
Just Arrived
Kelly Mooney, Nita Rollins  | New Riders

The Open Brand: When Push Comes to Pull in a Web-Made World

RM41.00 MYR

Goodreads rating: 3.55

RM41.00 MYR

This is a sharp, timely read for anyone curious about how brands stay relevant when audiences have more power than ever. It breaks old marketing habits apart in a way that feels practical rather than academic, then rebuilds them around a more human, connected web world. If you like business books that help you see a major shift clearly, this one will feel both insightful and useful.
Communicate at Work
Dobson | Jaico

Communicate at Work

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 0.0

RM41.00 MYR RM26.00 MYR 37% off

If you're navigating the complexities of communication in the workplace, "Communicate at Work" could be a treasure trove for you. Ann Dobson targets practical applications that resonate with workday scenarios, giving you not just the theory but the tools to improve both your verbal and nonverbal communication skills. It's like having a mentor guide you through the subtle art of office dialogue, negotiations, and meetings.
Letter Writing - Collins Pocket Reference
Louise Bostock Lang | Harpercollins (uk)

Letter Writing - Collins Pocket Reference

RM52.00 MYR RM34.00 MYR 35% off

Goodreads rating: 5.0

RM52.00 MYR RM34.00 MYR 35% off

Whether you're struggling with thank-you notes or seeking to craft professional letters that won't get lost in a pile, "Letter Writing - Collins Pocket Reference" is a handy companion. It melds timeless etiquette with contemporary communication, which is ideal if you aim to leave a lasting impression in both personal and business realms.
Marketing Research
Carl D. McDaniel, Roger H. Gates  | John Wiley & Sons Ltd

Marketing Research

RM56.00 MYR RM34.00 MYR 39% off

Goodreads rating: 3.03

RM56.00 MYR RM34.00 MYR 39% off

If you're diving into the realm of market research, McDaniel and Gates have crafted a guide that's both practical and grounded in real-life applications. Their hands-on approach means you'll get to explore actual data samples, meet industry professionals through the text, and tackle case problems that mirror real business challenges. This is a resource that promises not just to teach you the theory but to arm you with the skills to analyze and apply market research effectively.
The Associated Press Guide to News Writing
Peterson's | Peterson's

The Associated Press Guide to News Writing

RM48.00 MYR

Goodreads rating: 4.26

RM48.00 MYR

41% off est. retail
If you're aiming to sharpen your news writing chops, "The Associated Press Guide to News Writing" is a brilliant companion. This isn't just theory—it's a hands-on manual that acts as a cornerstone for industry standards, with ample real-world examples. Ideal for reporters and students, it meticulously guides you through the craft of creating impactful, clear, and concise news pieces, just as the pros do.
So, What's Your Point? - A Practical Guide to Learning and Applying Effective Techniques for Interpersonal Communication
James C. Wetherbe, M. Bond Wetherbe  | Mead Publishing

So, What's Your Point? - A Practical Guide to Learning and Applying Effective Techniques for Interpersonal Communication

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.7

RM41.00 MYR RM22.00 MYR 46% off

If communication breakdowns have been a hurdle in your work life, this guide can be a game-changer. It's not just about what you say; it’s about understanding and navigating the subtleties of human interaction. Whether you’re looking to persuade, resolve conflict, or simply build stronger personal and professional relationships, "So, What's Your Point?" offers the tools to visibly enhance your communication prowess.
The Attention Economy and How Media Works: Simple Truths for Marketers
Karen Nelson-Field | Springer

The Attention Economy and How Media Works: Simple Truths for Marketers

RM97.00 MYR

Goodreads rating: 4.09

RM97.00 MYR

43% off est. retail
If you find yourself wrestling with getting noticed in today's saturated media landscape, Karen Nelson-Field's insights in this book could be your strategic compass. She doesn't just throw stats and facts at you; she dissects them and helps you navigate the complex world of attention economy, making it especially valuable if you're in marketing or advertising and need to understand what truly grabs and keeps attention.
Marketing Research Essentials - Thryft
Carl D. McDaniel, Roger H. Gates  | Wiley

Marketing Research Essentials

RM134.00 MYR

Goodreads rating: 3.57

RM134.00 MYR

88% off est. retail
If you're looking to break into the marketing field or simply want to sharpen your market research skills, this book is a real asset. It hones in on practical applications and delivers current examples that bring complex concepts down to earth. Plus, the authors' firsthand industry experience translates into insights that can directly inform your business decisions. Reading this, you'll move beyond theory to grasp the full spectrum of market research practice.
The Complete Q&A Job Interview Book
Jeffrey G. Allen | Wiley

The Complete Q&A Job Interview Book

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 3.38

RM34.00 MYR RM19.00 MYR 44% off

75% off est. retail
If you're gearing up for an upcoming interview, Allen's "The Complete Q&A Job Interview Book" could be an invaluable resource. It offers a strategic playbook for handling a wide array of interview questions. Tailoring your approach with this guide could very well give you the competitive edge needed to land the job you're aiming for, transforming daunting interviews into opportunities for you to shine.
Business Letters for Busy People - Thryft
Jim Dugger | Career Pr Inc

Business Letters for Busy People

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.7

RM41.00 MYR RM15.00 MYR 63% off

Whether you're just entering the workforce or are a seasoned professional, crafting effective business letters can be time-consuming. This book gives you a head start with ready-to-use templates that will make your correspondence quicker and more effective. You'll not only save time but also convey your messages with greater clarity and professionalism.
Public Relations Techniques - Thryft
Todd Hunt, James E. Grunig  | Harcourt College Pub

Public Relations Techniques

RM56.00 MYR RM45.00 MYR 20% off

Goodreads rating: 3.5

RM56.00 MYR RM45.00 MYR 20% off

88% off est. retail
Public Relations Techniques is a must-read for anyone interested in public relations. The book takes a comprehensive, theory-first approach, which provides an overview before diving into individual elements. The inclusion of new technologies in PR campaigns is particularly impressive. Boxed case studies introducing how campaigns are actually executed are an excellent addition. With the help of checklists at each stage, students can examine their practices and work on the how, when, and why of PR.
Creative Card Design: Promotional Greetings - Thryft
P I E Books | P I E Books

Creative Card Design: Promotional Greetings

RM48.00 MYR

Goodreads rating: 0.0

RM48.00 MYR

88% off est. retail
If the world of greeting cards and direct mailings excites you, "Creative Card Design: Promotional Greetings" could be a treasure trove of inspiration. The book is a visual feast of innovative and successful designs that speak the language of creativity and professionalism. Seeing what talented minds from around the globe have conjured up might just spark your next big idea, and keep your designs fresh and intriguing. It's perfect for any graphic designer or creative professional looking to sprinkle some magic into their work.
Power Plays - Shakespeare's Lessons in Leadership and Management - Thryft
Tina Packer, John O. Whitney  | Simon & Schuster

Power Plays - Shakespeare's Lessons in Leadership and Management

RM117.00 MYR RM19.00 MYR 84% off

Goodreads rating: 3.48

RM117.00 MYR RM19.00 MYR 84% off

85% off est. retail
If you have a keen interest in both classic literature and modern management, "Power Plays" offers a creative bridge between the two worlds. This book dives into Shakespeare's iconic characters and draws out valuable lessons on leadership that you can apply to today's corporate challenges. It's an intriguing mix of historical insight and contemporary strategy, tailor-made for those who appreciate a literary twist on business wisdom.
Imagination
Stephen Bayley | Phaidon Press

Imagination

RM56.00 MYR RM22.00 MYR 61% off

Goodreads rating: 4.0

RM56.00 MYR RM22.00 MYR 61% off

85% off est. retail
If you're intrigued by the intersection of design and storytelling, "Imagination" will be a feast for your senses. This book isn't just a window into a top-tier design agency's work; it's a deep dive into groundbreaking projects that have shaped experiences from museums to corporate showcases. Think of it as a behind-the-scenes tour of some of the most captivating theatrical events in recent decades, sure to spark your own creativity.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.