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Brand Sense

Regular price RM47.97 MYR
Unit price
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Sensory marketing's secrets unveiled.

You'd be fascinated by "Brand Sense" if you're curious about the subtle ways marketers influence our buying decisions. Lindstrom unveils an intriguing layer of product branding that goes beyond visuals and logos. It’s for readers seeking a deeper understanding of consumer psychology and how our senses are targeted by advertisers to shape our experiences with their brands.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Brand Sense

Regular price RM47.97 MYR
Unit price
per
ISBN: 9780749460570
Authors: Martin Lindstrom
Publisher: Fisicalbook
Date of Publication: 2010-01-01
Format: Paperback
Related Collections: Business
Related Topics: Leadership, Communication
Goodreads rating: 3.86
(rated by 858 readers)

Description

That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done.
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Similar Reads

Sensory marketing's secrets unveiled.

You'd be fascinated by "Brand Sense" if you're curious about the subtle ways marketers influence our buying decisions. Lindstrom unveils an intriguing layer of product branding that goes beyond visuals and logos. It’s for readers seeking a deeper understanding of consumer psychology and how our senses are targeted by advertisers to shape our experiences with their brands.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.