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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Game-Changer: Game Theory and the Art of Transforming Strategic Situations

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In stock: Very Good

If you're looking to sharpen your strategic thinking, "Game-Changer" is a must-read. David McAdams distills complex game theory into accessible strategies that can transform your approach to life's challenges. Whether you're a professional or simply love strategic problem-solving, this book offers tools to turn situations in your favor seamlessly.
Principles of Marketing - Thryft
Philip Kotler, Gary M. Armstrong  | Pearson Education (us)

Principles of Marketing

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Goodreads rating: 4.09

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In stock: Well Read

Principles of Marketing by Philip Kotler is a great read for business students and marketing professionals. The book provides an in-depth look at various core topics of marketing, including global marketing, ethical issues and social responsibility. The case studies found inside help to make the concepts presented in the book more understandable and applicable to real-world situations.
Co-Opetition
Barry J. Nalebuff, Adam M. Brandenburger  | Currency Doubleday

Co-Opetition

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Goodreads rating: 3.99

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In stock: Well Read

If you're intrigued by the dance of collaboration and competition in the business arena, "Co-Opetition" is your guide to a new paradigm. Brandenburger and Nalebuff take the complexity of game theory and translate it into actionable strategies that have already transformed the playing field for companies like Intel and American Express. Dive in, and you'll discover an innovative blueprint that could shift how you compete and collaborate in your industry.
Hard Choices: Challenging the Singapore Consensus
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If you've ever been intrigued by the intricate mechanics of Singapore's political and economic systems, "Hard Choices" is a must-read. It will provoke thought on the challenges Singapore faces in maintaining its distinct social contract in an era of increasing dissent. This collection of essays is perfect for someone who appreciates critical analysis and is interested in the future of governance in modern societies.
Pocket World in Figures 2009 - Thryft
The Economist | The Economist

Pocket World in Figures 2009

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Goodreads rating: 4.29

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In stock: Well Read

Recommendation: - This book is for the curious minds who love to dive into a world of facts and figures. It provides rankings and data on a wide range of topics, from geography and population to finance and culture. With information on more than 200 subjects and profiles of major economies, it is an invaluable resource for anyone seeking to understand the world we live in. Get ready to be amazed by the fascinating insights within these pages.
Public Finance
Harvey S. Rosen | Mcgraw-hill Higher Education

Public Finance

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Goodreads rating: 3.93

from RM29.38 MYR

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In stock: Well Read

If you're intrigued by the intricacies of government spending and taxation, 'Public Finance' might just be the book to quench your curiosity. Rosen and Gayer do a splendid job at conveying complex economic principles in an understandable manner, especially if your previous encounters with economics have been limited to introductory courses. This book stands at the intersection of academic rigor and practical application, offering you insights from recent developments and research that could be especially relevant if you're considering a career in policy or government.
Rich Dad's Before You Quit Your Job - 10 Real-life Lessons Every Entrepreneur Should Know about Building a Multimillion-dollar Business - Thryft

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This book is a must-read for aspiring entrepreneurs who are looking to transition from their jobs to start their own businesses. With firsthand accounts and real-life experiences, it offers invaluable lessons on building a multimillion-dollar business. Packed with practical advice and insights, it will guide you through the challenges and provide the motivation needed to succeed in the world of entrepreneurship.
Commodity Trader's Almanac 2008 - Thryft
Jeffrey A. Hirsch | Wiley

Commodity Trader's Almanac 2008

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Goodreads rating: 4.0

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In stock: Well Read

The Commodity Trader's Almanac could be a good read for someone interested in understanding the commodities market and making informed trading decisions. This book provides valuable insights and data in an easy-to-access calendar format. With monthly almanac pages and historical statistics, it helps identify market tendencies and potential opportunities throughout the year. Whether you're trading or hedging, this almanac will help you stay informed and make better decisions in the commodities market.
The New Deal At Work - Managing The Market-Driven Workforce - Thryft
Peter Cappelli | Harvard Business Review Press

The New Deal At Work - Managing The Market-Driven Workforce

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Goodreads rating: 3.13

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In stock: Very Good

"The New Deal At Work provides valuable insights for managers on navigating the complexities of managing a modern, market-driven workforce. The book offers practical advice on how to adapt to changes in the employer-employee relationship and effectively address workforce management issues. Highly recommended for anyone looking to stay ahead of the curve in today's rapidly evolving job market."
The Australian Labour Market - Thryft
Russell Ross | Pearson Education Australia (tafe)

The Australian Labour Market

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Goodreads rating: 0.0

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In stock: Well Read

This book is a must-read for anyone seeking to understand the Australian labor market. The author explains the key concepts used in the field of labor economics in a clear and accessible way, making it easy for readers to understand. The pluralistic approach to theory ensures that all viewpoints are considered, making this a well-rounded resource for policymakers and researchers.
Optimizing Optimization - The Next Generation Of Optimization Applications And Theory - Thryft
Stephen Satchell | Academic Press

Optimizing Optimization - The Next Generation Of Optimization Applications And Theory

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Goodreads rating: 0.0

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In stock: Very Good

The practical aspects of optimization rarely receive global, balanced examinations. Stephen Satchell's nuanced assembly of technical presentations about optimization packages (by their developers) and about current optimization practice and theory (by academic researchers) makes available highly practical solutions to our post-liquidity bubble environment. The commercial chapters emphasize algorithmic elements without becoming sales pitches, and the academic chapters create context and explore development opportunities. Together they offer an incisive perspective that stretches toward new products, new techniques, and new answers in quantitative finance.
Jack A Ward - Thryft
Jack A. Ward | West Pub. Co

Jack A Ward

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Goodreads rating: 0.0

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In stock: Well Read

Jack A. Ward's textbook is an excellent resource for law students who are looking for a clear understanding of the basics. The book effectively conveys essential information that is easy to comprehend and apply. With its well-organized structure and comprehensive content, students will find this textbook to be an invaluable tool in their studies."
The Gilded Age, or, The Hazard of New Functions
Mark Wahlgren Summers | Pearson

The Gilded Age, or, The Hazard of New Functions

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Goodreads rating: 3.96

from RM70.30 MYR

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In stock: Well Read

If you're intrigued by how historical epochs shape a nation, "The Gilded Age" by Mark Wahlgren Summers could be a gripping choice for you. This book delves into the complex mix of innovation and tradition during a pivotal time in American history, providing context and clarity. It's a narrative rich in details that not only recounts events but also analyses their impact on society, economy, and culture—an enlightening read that brings a crucial era of American history to life.
The Traders' Blueprint - Winning Strategies for Profiting from Stocks, Forex, Commodities and Options
New

from RM30.74 MYR

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In stock: Very Good

If you're feeling lost in the maze of trading, "The Traders' Blueprint" could be your guide. This book stands out as a compendium of wisdom from experienced traders. It provides varied strategies which means you're likely to find something that resonates with your trading style, whether you're into stocks or dabbling in forex. It's like having a mentor teach you how to swim in the volatile seas of trading.
Asia's Star Brands
New
Paul Temporal | Wiley

Asia's Star Brands

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Goodreads rating: 5.0

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In stock: Like New, Well Read

"Asia's Star Brands is a comprehensive guide for anyone interested in understanding the emergence of Asian brands. With its practical brand biographies, it offers readers a deep insight into how branding has contributed to the success of Asian companies. This book is particularly useful for those looking to do business in Asia or interested in keeping up with the global economy. The case studies provide valuable lessons for practitioners and scholars alike. Overall, a great read for anyone interested in the future of branding and business."
The New Professionals: The Rise of Network Marketing As the Next Major Profession - Thryft
James W. Robinson, Charles W. King  | Three Rivers Press

The New Professionals: The Rise of Network Marketing As the Next Major Profession

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Goodreads rating: 4.16

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In stock: Well Read

This book offers a deep dive into an industry that's reshaping the concept of work for many. If you've ever considered leaving your traditional career path for something more flexible and potentially rewarding, "The New Professionals" could provide the perspective shift you need. It's praised as an authoritative source, suggesting that you'll get both a historical and futuristic view of network marketing. This could be the support and affirmation for those contemplating this significant career switch.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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In stock: Very Good

If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
China Key Success Factors - Thryft
Warren Liu | Trombly International

China Key Success Factors

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Goodreads rating: 4.5

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In stock: Very Good

China Key Success Factors by Warren Liu offers a thorough analysis and practical guide to succeeding in China's economy. The author analyzes the track records of many global players and identifies eleven key success factors for businesses in China. The book offers insights on China's demographics, natural resources, government, and culture, making it an essential guide for Western companies conducting business in China.
International Joint Venture Management : Learning to Cooperate and Cooperating to Learn - Thryft

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In stock: Well Read

This book is an essential read for business professionals interested in entering joint ventures or practitioners in strategic planning. It offers valuable insights into making joint ventures work by linking them to present thinking on organizational learning and knowledge management. It highlights the key factors of success in joint venture management by focusing on strategy development, structuring, cultural awareness, and human resource management. Using a range of international cases, the book presents an effective model for implementing a successful joint venture management strategy.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Ted Moser, James A. Quella, Kevin Mundt  | Crown Business

Profit Patterns : 30 Ways to Capture Profit for Your Business

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Goodreads rating: 3.78

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In stock: Very Good

Profit Patterns provides a comprehensive guide to understanding the fast-changing business landscape of today. With practical strategic ideas, a repertoire of moves and countermoves, and real-life examples from major companies, this book can help entrepreneurs, managers, investors, and key talent anticipate and capitalize on emerging opportunities before the competition does. Its unique mental operating system for winning in a constantly shifting environment makes it a must-read for anyone looking to unlock business success.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

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Goodreads rating: 3.67

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In stock: Well Read

The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
Management Information Systems : Global Edition - Thryft
Kenneth C. Laudon, Jane P. Laudon  | Pearson

Management Information Systems : Global Edition

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Goodreads rating: 3.53

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In stock: Very Good

If you're navigating the intersection of technology and business, this book could be your guide. The authors, Laudon and Laudon, have tailored their comprehensive text not just to explain, but to engage you with interactive examples. Their focus on the latest technologies and their impact on business models ensures the content remains relevant, clear, and insightful for decisions you'll make in the business world.
Financial Institutions Management: A Risk Management Approach With S&P Card - Thryft
Marcia Millon Cornett, Anthony Saunders  | Mcgraw-hill/irwin

Financial Institutions Management: A Risk Management Approach With S&P Card

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Goodreads rating: 3.67

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In stock: Well Read

Recommendation: - If you're a financial institution manager looking for modern risk management techniques, Financial Institutions Management: A Risk Management Approach is the book for you. With a focus on managing return and risk, this book covers a range of topics including asset securitization and international banking. Its comprehensive approach will help you navigate the increasingly similar risks faced by managers in different sectors, making it an essential read in the ever-evolving financial landscape.
Exotic Options: A Guide To Second Generation Options - Thryft
Peter G. Zhang | Wspc

Exotic Options: A Guide To Second Generation Options

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Goodreads rating: 0.0

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In stock: Well Read

If you're actively involved in the financial markets, especially with a focus on trading, marketing, or risk management, "Exotic Options: A Guide To Second Generation Options" could be right up your alley. Peter G. Zhang offers valuable insights into the complex world of second-generation options, backed by thorough explanations and pricing strategies. It's a comprehensive resource that might help you stay ahead in a market that's always evolving.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

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Goodreads rating: 4.0

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In stock: Very Good

This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
The Economist Pocket World in Figures 2016 - Thryft
The Economist | Economist Books

The Economist Pocket World in Figures 2016

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Goodreads rating: 4.06

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In stock: Very Good

This book is a must-read for anyone who wants to be up-to-date on the world's latest data, covering topics such as economics, politics, culture, science and more. With rankings and in-depth analysis, this book is perfect for curious minds who want to be informed about the world.
Strategic Management Theory Update - Thryft
Charles W.L. Hill, Gareth R. Jones  | Houghton Mifflin Harcourt

Strategic Management Theory Update

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Goodreads rating: 3.64

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In stock: Very Good

This book is a must-read for anyone looking to enhance their strategic management skills. It covers a wide range of topics from management processes to corporate missions, giving readers a comprehensive understanding of the subject. The book's unique feature is its emphasis on the global environment and its impact on business strategy. Users will appreciate the practical examples and case studies provided throughout the book which makes the content easy to digest and apply to real-world situations.
Research Methodology for Economists: Philosophy and Practice - Thryft
Glenn L. Johnson | Macmillan Usa

Research Methodology for Economists: Philosophy and Practice

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Goodreads rating: 0.0

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In stock: Very Good, Well Read

This book is a must-read for anyone looking to conduct research in economics. It covers various research philosophies and practices in a clear and concise manner. The author's extensive experience in the field makes the book highly practical, providing readers with valuable insights on how to conduct research effectively. Reviewed as an excellent resource for students and researchers alike.
The Complete Idiot's Guide to Making Money on Wall Street
Christy Heady | Alpha

The Complete Idiot's Guide to Making Money on Wall Street

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Goodreads rating: 3.19

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In stock: Well Read

If you've ever felt lost when it comes to the jargon and strategies of the stock market, this book is like a helpful friend guiding you through. With its straightforward advice, it demystifies the complex world of investments, making Wall Street approachable for the beginner looking to make informed decisions and grow their portfolio. It's not just a book; it's an investment in financial literacy.
Entrepreneurs Guide to Capital - Thryft
Jennifer Lindsey | Probus Publishing Co.

Entrepreneurs Guide to Capital

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Goodreads rating: 0.0

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In stock: Well Read

If you're taking your first entrepreneurial steps, this book is like having a wise mentor by your side. It cuts through the complexity of finding and utilizing capital, transforming what can be an overwhelming endeavor into manageable steps. Whether you're looking to understand venture capital or bootstrap your business, it's a resource that could save you time and costly mistakes.
How Am I Doing ? : A big data approach to life - wealth, health, family, children, education, ... - Thryft

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In stock: Very Good

"How Am I Doing?" is not just a reflective question but a doorway to understanding where you stand in this vast world. The book offers an analytical take on life's many dimensions such as health, wealth, and family by utilizing statistical measures. If you've ever felt lost in the crowd, this read can give you a clearer picture of your position, using numbers and data, making it tangible and vividly exact. It's perfect for anyone intrigued by how to quantify their life's progress in comparison to the bigger picture.
Strategic Management - Text And Cases - Thryft

Strategic Management - Text And Cases

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In stock: Very Good

This is a great book for business leaders who want to learn successful business strategies and how to implement them. The book is full of case studies that help readers understand real-life business scenarios. The authors use a comprehensive and practical approach.
Understanding Emerging Markets: Building Business BRIC by Brick
New

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In stock: Well Read

If you're looking to expand your business or just have a keen interest in global market dynamics, "Understanding Emerging Markets" could be a game-changer for you. It doesn't just offer theoretical knowledge; it dives deep into the cultural nuances, operational challenges, and strategic intricacies of working within the BRIC nations. Imagine having a compass that guides you through the complexities of some of the world's fastest-growing economies — that's what this book aims to be. Whether you're an entrepreneur, a student of international business, or an economic enthusiast, you will find the insights offered in this book invaluable and practical.
Massive Change
New

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In stock: Very Good

If you're someone who's intrigued by the intersection of innovative design, technology, and social change, "Massive Change" could be a fascinating read for you. The book will make you think about the role design plays in every aspect of our lives, from the foods we eat to the way cities are built. It's a visionary and thought-provoking journey guided by compelling interviews and breathtaking imagery. "Massive Change" might just change the way you see the world and the future.
Corporate Financial Management - Thryft
Ph.D. Arnold, Glen | Pearson Education

Corporate Financial Management

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Goodreads rating: 3.89

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In stock: Very Good

If you're delving into the practicalities of corporate finance, this book will be your guide. It's not just about the theories; it's about applying them to real-world situations. You'll learn how to make smart investment decisions, manage risk, and understand where to acquire funding. It's comprehensive, yet digestible with excellent real-life examples to illustrate complex concepts.
The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter | Ibm Press

The New Language of Business : SOA & Web 2.0

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Goodreads rating: 3.45

from RM18.87 MYR

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In stock: Very Good

0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.
The Rural Marketing Book - Thryft
Pradeep Kashyap, Siddhartha Raut  | Dreamtech Press

The Rural Marketing Book

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Goodreads rating: 3.92

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In stock: Well Read

If you are interested in exploring the rural market opportunities in India, "The Rural Marketing Book" is a must-read for you. This book covers important topics such as rural consumer behavior, market research, and product pricing and positioning, accompanied by practical caselets and latest data tables. The author, Pradeep Kashyap, is a seasoned rural marketing expert with decades of experience, making this book a valuable resource for anyone looking to succeed in this sector.
The Power of Productivity: Wealth, Poverty, and the Threat to Global Stability

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In stock: Very Good

This book is a deep dive into what really alleviates poverty on a global scale, arguing that productivity and fair competition are key, not just financial aid. For anyone interested in economics or global affairs, it's an illuminating read that challenges conventional wisdom and pushes for consumer rights as a force for economic change. William W. Lewis backs his claims with extensive research, making it a substantial book for policy makers, students, and activists alike.
Business Journey to the East - Thryft
Fred Combe, Chow-Hou Wee  | Mcgraw-hill Education / Asia

Business Journey to the East

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Goodreads rating: 3.78

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In stock: Very Good

Business Journey to the East provides a unique insight into the cultural differences between Asian and Western companies. The book suggests that adopting a new business approach, one that blends the best of East and West, can lead to greater success in Asia. Through anecdotes and insights from Asian influencers, as well as the works of Chinese philosophers and strategists, readers will gain a deeper understanding of how Asians strategize and practice business. The authors make a compelling case for why the West needs to urgently reappraise its role in Asia, and how a fresh business approach can substantially increase success rates. Overall, this book is a must-read for anyone seeking to do business in Asia or looking to improve their understanding of Asian business culture.
The Role of the World Trade Organization in Global Governance - Thryft
Gary P. Sampson | United Nations University Press

The Role of the World Trade Organization in Global Governance

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Goodreads rating: 3.0

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In stock: Very Good

This book is a must-read for those interested in understanding the complexities of global trade governance and the role of WTO in it. The book provides insights from a diverse group of policymakers and experts, making for a well-rounded perspective. Its most unique feature is the candid discussion on the challenges faced by the WTO and suggestions for reforms, making it a valuable resource for those interested in shaping the future of global trade governance.
Textbook of Computable General Equilibrium Modeling: Programming and Simulations - Thryft
Kenji Gasawa, Hideo Hashimoto, Nobuhiro Hosoe  | Palgrave Macmillan

Textbook of Computable General Equilibrium Modeling: Programming and Simulations

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Goodreads rating: 4.67

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In stock: Very Good

This book is a must-read for those who are interested in mastering the technical aspects of computable general equilibrium modeling. With a comprehensive A-to-Z guide, it provides step-by-step instructions on programming and simulations. Whether you are an economist, researcher, or student, this book equips you with the necessary tools to analyze complex economic issues empirically. Dive deep into the world of CGE models and unlock the potential to investigate the impacts of economic integration, eco-taxes, regulatory reforms, taxation reforms, and transportation system planning.
Rich Dad's Retire Young, Retire Rich : How to Get Rich and Stay Rich Forever! - Thryft
Sharon L. Lechter, Robert T. Kiyosaki  | Business Plus

Rich Dad's Retire Young, Retire Rich : How to Get Rich and Stay Rich Forever!

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Goodreads rating: 4.09

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In stock: Well Read

If the grind of daily work feels like a never-ending cycle to you, Kiyosaki's roadmap to financial liberation could be your escape plan. The author isn't just theorizing—he's walked the walk, retiring rich before his mid-thirties. This book has inspired countless readers to rethink their approach to work, savings, and investments. It's for anyone dreaming of a life where ‘work’ is optional and ‘financial stress’ is a thing of the past.
The Economist Guide to Financial Markets 6th Edition
Marc Levinson | Profile Books Ltd

The Economist Guide to Financial Markets 6th Edition

from RM148.40 MYR

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Goodreads rating: 3.6

from RM148.40 MYR

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In stock: Well Read

You're curious about the uproar in financial markets, right? This book isn't just another dense tome of jargon; it's a doorway to understanding today's complex financial landscape. Think of it as a map—the one you need to navigate a territory that even insiders lose their way in. Marc Levinson offers insights that could turn the curious into the knowledgeable, especially after the tremors of the global financial crisis.
Through the Eyes of Tiger Cubs: Views of Asia's Next Generation
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In stock: Well Read

Curious about Asia's future through fresh, youthful eyes? "Through the Eyes of Tiger Cubs" offers that unique perspective. It's not just about the pressing challenges, but about innovative, optimistic solutions proposed by the very generation who will inherit and shape Asia's destiny. This read connects you directly to the heartbeat of Asia's upcoming thinkers and doers.
Learn to Earn: A Beginner's Guide to the Basics of Investing and Business

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If you've ever been curious about how the stock market ties together with the everyday businesses you're familiar with, "Learn to Earn" is a must-read. Peter Lynch, a seasoned investor, teams up with John Rothchild to break down financial concepts in an approachable manner. This isn't just a book, it’s a potential turning point in your financial literacy journey, especially if you're starting early and looking to make informed choices for your future.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

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Goodreads rating: 3.85

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If you're diving into marketing with an interest in the Asian market dynamics, this book is like having a seasoned guide. Philip Kotler's 'Marketing Management: An Asian Perspective' gives you a front-row seat to the complexities and cultural nuances of marketing in a rapidly changing Asia. It bridges global marketing theories with the realities of the Asian economic landscape, making it incredibly relevant for students and professionals eager to understand marketing through an Eastern lens.
The Triumph of Politics - Thryft
David A. Stockman | Bodley Head

The Triumph of Politics

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Goodreads rating: 3.8

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This book is a must-read for those interested in understanding the complex world of politics and the challenges of implementing radical ideologies. David Stockman, an insider in the Reagan administration, provides a candid account of the miscalculations and compromises that led to the failure of the promised economic reform. Through his firsthand experiences and revelations, Stockman exposes the clash between ideology and political reality, shedding light on the intricacies of governance and the need for compromise in our political system.
Turning the Tables: A Machiavellian Strategy for Dealing with Japan - Thryft
Dan Burstein | Simon & Schuster

Turning the Tables: A Machiavellian Strategy for Dealing with Japan

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Goodreads rating: 2.5

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Turning the Tables offers a unique insight into the interdependent economic relationship between the US and Japan. Burstein challenges the "get tough" attitudes of his contemporaries and suggests embracing Japan as a partner in rebuilding the US economy. His proposal for a Trans-Pacific economic community not only illuminates a road toward long-term solutions to conflicts in US-Japan relations but also offers a blueprint for stimulating new economic growth, raising productivity, and creating jobs.
Fortune at the Bottom of the Pyramid
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C.K. Prahalad | Wharton School Publishing

Fortune at the Bottom of the Pyramid

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Goodreads rating: 3.91

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Imagine discovering a market of untapped potential — billions of individuals whose needs and entrepreneurial spirit have been largely ignored. This book doesn't just paint a hopeful picture; it provides concrete case studies where real-world companies have turned these insights into profit, while making a significant impact on poverty. If you're inclined towards social entrepreneurship or corporate innovation with a conscience, Prahalad's updated canonical work could reinvent how you think about business at the intersection of social change and economic growth.
The Merc - The Emergence of a Global Financial Powerhouse - Thryft

The Merc - The Emergence of a Global Financial Powerhouse

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The Merc offers a glimpse into the rise of a financial giant, the Chicago Mercantile Exchange. With a detailed history of its early years and its transformation into a global powerhouse, the book also covers current investigations into price tampering. It's recommended for those interested in the world of finance and intrigue.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.