Free delivery on all orders above RM80 to Malaysia
Get 10% off all year round! Join Thryft Club

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Stay in touch and win free books

Keep up with our latest sales and events, and receive
recommendations direct to your inbox. We'll only send the good stuff, promise!

By completing this form, you are signing up to receive our emails and can unsubscribe at any time

Total Global Strategy: Managing for Worldwide Competitive Advantage

by George S. Yip
RM15.00 MYR
Total Global Strategy: Managing for Worldwide Competitive Advantage
Total Global Strategy: Managing for Worldwide Competitive Advantage

Smart guide for mastering global business strategy

This is a strong pick if you like business books that turn big globalisation questions into practical strategic thinking. George Yip makes worldwide competition feel less abstract by showing how companies balance local adaptation with global scale. It has that classic executive-handbook feel readers appreciate when they want frameworks that still sound relevant beyond the buzzwords.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Total Global Strategy: Managing for Worldwide Competitive Advantage

by George S. Yip
RM15.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

Save 10% On This Item as a Thryft Club Member

Join Thryft Club for S$30/year and enjoy 10% off everything, plus S$10 off your first order. Join now →

ISBN: 9780133576580
Authors: George S. Yip
Publisher: Prentice Hall Direct
Date of Publication: 1992-03-09
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Leadership, Finance, Sociology, Technology, Management, Society, Social Science
Goodreads rating: 3.5
(rated by 18 readers)

Description

How can managers cope with the forces of globalization? Which companies need a global strategy? What is a successful global strategy? How can business organizations implement worldwide initiatives? These are some of the most challenging questions facing multinational companies today. Executives need to recognize that the traditional multinational approach - in which country subsidiaries design, produce, and market products tailored to local needs - is being made obsolete by falling trade barriers, costly and quickly changing technology, and the growing similarity of international customer needs. Companies now need a total global strategy that combines a successful core strategy in the home market with effective international adaptation and global integration. George Yip's Total Global Strategy is the definitive work on how companies can manage for worldwide competitive advantage. This work is based on a five-year research program in which Dr. Yip interviewed over fifty senior executives.
 

Smart guide for mastering global business strategy

This is a strong pick if you like business books that turn big globalisation questions into practical strategic thinking. George Yip makes worldwide competition feel less abstract by showing how companies balance local adaptation with global scale. It has that classic executive-handbook feel readers appreciate when they want frameworks that still sound relevant beyond the buzzwords.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.