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Just Arrived

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley
RM37.00 MYR
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Marketing psychology made practical and instantly usable

This is a great pick if you like business books that get straight to the point and actually give you ideas you can use. Readers often enjoy how it turns brain science into sharp, accessible marketing lessons without feeling overly academic. It feels especially rewarding for marketers, founders, and sales-minded readers who want quick insights they can dip into anytime.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley
RM37.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781118113363
Authors: Roger Dooley
Publisher: Wiley
Date of Publication: 2011-11-22
Format: Hardcover
Related Collections: Business, Personal Development, Science, Economics
Related Topics: Neuroscience, Self Help, Communication, Business, Social Science, Management, Psychology, Personal Development
Goodreads rating: 3.96
(rated by 1452 readers)

Description

Practical techniques for applying neuroscience and behavioral research to attract customers. Brainfluence explains how neuromarketing helps marketers understand decision patterns and what influences consumer responses to cognitive and sensory stimuli. With 60 short chapters, it provides quick, actionable takeaways for targeting consumers across in-person sales, online and print advertising, and other marketing channels. The book shows how scientific marketing insights can inform campaigns for different demographics and consumer groups, delivering ideas that can be accessed in any order to sharpen marketing, advertising, and sales efforts.
 

Marketing psychology made practical and instantly usable

This is a great pick if you like business books that get straight to the point and actually give you ideas you can use. Readers often enjoy how it turns brain science into sharp, accessible marketing lessons without feeling overly academic. It feels especially rewarding for marketers, founders, and sales-minded readers who want quick insights they can dip into anytime.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.