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Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers—GM, Ford, and Chrysler

by Bill Vlasic

~~RM75.00 MYR~~ Now RM41.00 MYR Save 45%

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One Line Summary of the Book

Detroit's auto industry drama: collapse and revival.

Who is this book for?

If you're captivated by the grit of American industry and drawn to the drama that unfolds behind closed doors of towering corporations, "Once Upon a Car" is a book you won't want to overlook. Bill Vlasic's extensive experience with the auto industry translates into a gripping narrative that brings to life the monumental struggle and ultimate resurgence of America's automotive titans during one of the nation's most precarious economic times. It's a story of resilience that echoes the American spirit, making it a compelling read for anyone interested in the intersection of business and national identity.

A Note On Book Covers

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers—GM, Ford, and Chrysler

Name: Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers—GM, Ford, and Chrysler
Price: 45.0 MYR
Availability: OutOfStock
Rating: 4.19 (468 reviews)
ISBN: 9780061845628

by Bill Vlasic

~~RM75.00 MYR~~ Now RM41.00 MYR Save 45%

Unit price: per

Condition: Very Good

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ISBN: 9780061845628

Authors: Bill Vlasic

Publisher: William Morrow

Date of Publication: 2011-07-15

Format: Hardcover

Related Collections: History, Business, Economics

Related Topics: American History, Leadership, Finance, Management

Goodreads rating: 4.19

(rated by 468 readers)

Description

Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies’ failures have had on the overall economy, and more importantly what they have done to people’s lives. Relevant and thought-provoking, Once Upon a Car is an unforgettable journey deep inside this quintessentially American industry.

One Line Summary of the Book

Detroit's auto industry drama: collapse and revival.

Who is this book for?

A Note On Book Covers

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.