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The Innovator's Guide to Growth: Putting Disruptive Innovation to Work

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A practical playbook for turning disruption into growth

If you want to move innovation from theory to execution, this is a grounded guide. Its field-tested frameworks show how major companies fund, structure, and measure disruptive ideas. You’ll gain a shared language for turning uncertain opportunities into sustainable growth.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

The Innovator's Guide to Growth: Putting Disruptive Innovation to Work

Regular price RM45.00 MYR
Unit price
per
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ISBN: 9781591398462
Authors: Scott D. Anthony
Date of Publication: 2008-07-01
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 3.98
(rated by 101 readers)

Description

More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to: Follow a market-proven process -- so your company can reliably create blockbuster businesses; Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed; Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action. Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it.
 

A practical playbook for turning disruption into growth

If you want to move innovation from theory to execution, this is a grounded guide. Its field-tested frameworks show how major companies fund, structure, and measure disruptive ideas. You’ll gain a shared language for turning uncertain opportunities into sustainable growth.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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