Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Above Ground Storage Tanks - Thryft
Philip E. Myers | Mcgraw Hill

Above Ground Storage Tanks

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Goodreads rating: 4.36

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This book is an essential guide for chemical, environmental, and civil engineers, who need to understand regulatory issues of ASTs. It covers design, construction, and maintenance of ASTs, as well as fundamental environmental engineering concerns. The book is especially helpful to those concerned with meeting compliance regulations.
Packaging : 50 Real-Life Projects Uncovered - Thryft
Catharine M. Fishel | Rockport Pub

Packaging : 50 Real-Life Projects Uncovered

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Goodreads rating: 4.0

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If you have a fascination for the artistry behind the products we use every day, this book offers a treasure trove of insights. By dissecting real-world examples, you'll get a behind-the-scenes look at the packaging design process, from the earliest sketches to the finished product. Whether you're a budding designer, a marketer, or simply curious about packaging, you'll find 'Packaging: 50 Real-Life Projects Uncovered' an enlightening and practical guide to design challenges and triumphs.
Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce : How Companies and Customers are Transforming Business Together

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Goodreads rating: 3.93

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Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

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Goodreads rating: 3.94

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In stock: Very Good

If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

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Goodreads rating: 3.9

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Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
Contemporary Issues in Marketing and Consumer Behaviour - Thryft
Pauline Maclaran, Elizabeth Parsons  | Routledge

Contemporary Issues in Marketing and Consumer Behaviour

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Goodreads rating: 4.29

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If you’re curious about the true pulse of today’s marketing world, this could be your treasure map. 'Contemporary Issues in Marketing and Consumer Behaviour' offers deep dives into current hot topics like sustainability and global consumerism while bridging critical theories with real-world practices. It’s for thinkers like you, who are ready to connect academic insights with the dynamism of the marketing sector.
Expert Systems for the Professional - Thryft
Stuart E. Savory | Pearson Higher Education

Expert Systems for the Professional

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This book is a must-read for anyone seeking to understand and harness the power of expert systems in their professional field. Stuart E. Savory offers a comprehensive exploration of artificial intelligence, providing actionable insights and real-world examples. With its clear and concise explanations, this book equips professionals with the knowledge to leverage expert systems and stay ahead in an increasingly digital world.
Technology Outsourcing					A Practitioner's Guide - Thryft
John Angel | September 11, 2003

Technology Outsourcing A Practitioner's Guide

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If you're looking to delve into the intricacies of technology outsourcing, this book is a valuable resource. It’s like having a mentor guide you through the complexities of contracting in tech, offering a clear, step-by-step approach that's particularly useful for professionals who advise or negotiate in this field. Published in 2003, it provides foundational knowledge that remains relevant for understanding the basics in an ever-evolving industry.
Strategic Operations - Competing Through Capabilities

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If you're looking to refine your understanding of operational efficiency, this book serves as an essential guide. What makes it exceptional is its perspective on manufacturing processes as not just a necessity, but a strategic asset. By diving into this text, you'll gain insights into how the likes of TQM (Total Quality Management) and JIT (Just-In-Time) can be harnessed effectively, possibly redefining your organization's competitive edge. It's a solid pick for anyone in operational management or aspiring to master production strategy.
Google Hacks - Thryft
Tara Calishain, Rael Dornfest  | O'reilly Media

Google Hacks

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Goodreads rating: 3.68

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Google Hacks is an excellent guide for advanced users who want to utilize the full potential of Google search. With its numerous tips, tricks, and scripts, users can become more efficient and effective in their research, saving hours of searching for the right answers. The book stands out for its focus on using the advanced search interface and the new Google API to build custom business applications. Overall, Google Hacks is an essential resource for anyone who wants to take their Google search skills to the next level.
Best Kept Secrets Of Peer Code Review - Thryft
Jason Cohen | Smartbearsoftware.com

Best Kept Secrets Of Peer Code Review

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Goodreads rating: 3.11

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This book is an excellent resource for software developers looking to streamline code reviews. Written by industry experts, it provides practical techniques that can be easily implemented to improve the efficiency and effectiveness of code reviews. The book's most unique feature is the variety of perspectives from its authors, which allows readers to gain insights into different methodologies. Reviewed users may praise the book for its actionable tips and broad range of expertise.
Engineering Ethics - Concepts And Cases - Thryft
Michael S. Rabins, Charles E. Pritchard, Charles E. Harris Jr.  | Wadsworth Publishing Company

Engineering Ethics - Concepts And Cases

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Goodreads rating: 3.2

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"Engineering Ethics - Concepts And Cases" could be a valuable read for engineering students, as it provides over 200 case studies for analyzing ethical situations commonly faced in the field. The book also introduces a structured methodology for analyzing cases and highlights the importance of critical moral reasoning. The bibliography provides additional reading opportunities for those interested in delving deeper into the topic.
Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft

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If you're fascinated by the rapid-fire nature of tech business battles, this book is a treasure trove. Through the story of Netscape, "Competing On Internet Time" will show you how agility and smart strategy can turn the industry tide—even against giants like Microsoft. Its lessons are timeless for anyone interested in the strategies necessary for thriving in dynamic markets.
Guide to Sound Systems for Worship - Thryft
Jon F. Eiche | Yamaha

Guide to Sound Systems for Worship

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Goodreads rating: 3.9

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This book is essential for anyone involved in the audio system of a place of worship. It covers all the basics of sound systems in a clear and concise manner, making it accessible to those who may not have much prior knowledge. The author, Jon Eiche, has many years of experience in the audio industry and offers practical advice that can be implemented in any worship setting. The book's non-denominational and non-brand-specific approach is also a plus, making it an all-around useful guide. Highly recommended!
E-Business, International Edition
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Gary P. Schneider | Cengage Learning

E-Business, International Edition

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Goodreads rating: 4.04

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In stock: Very Good

Considering diving into the e-commerce world or expanding your knowledge about it? Gary P. Schneider's "E-Business, International Edition" is the compass you'll need. It doesn't just skim the surface; it deep dives into online business strategies and the exciting growth of e-commerce, especially in booming markets like China. As social media continues to shape our lives, this book's coverage on online marketing strategies will be invaluable to understand the ever-evolving digital landscape.
Object-Oriented Analysis - Thryft
Peter Coad, Edward Yourdon  | Yourdon

Object-Oriented Analysis

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Goodreads rating: 3.49

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Recommendation: 1. If you're new to Object-Oriented Programming (OOP) and looking for a comprehensive guide to mastering its principles, "Object-Oriented Analysis" is the book for you. The authors, Peter Coad and Edward Yourdon, provide an easy-to-understand introduction to the basics of OOP in this timeless classic that is still relevant today. This book stands out because of its clear and concise explanation of the foundational concepts of OOP, making it easy to understand for any reader interested in software development.
LIVE AND WORK: MODERN HOMES AND OFFICES: THE SOUTHERN CALIFORNIA ARCHITECTURE OF SHUBIN + DONALDSON - Thryft
Thom Mayne | Oro Editions

LIVE AND WORK: MODERN HOMES AND OFFICES: THE SOUTHERN CALIFORNIA ARCHITECTURE OF SHUBIN + DONALDSON

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Goodreads rating: 3.0

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For the aesthete enchanted by architecture, "LIVE AND WORK" offers more than a coffee table book; it provides a deep dive into the innovative work of Shubin and Donaldson. It's an exploration of space that blurs the lines between living and working spaces, tailored for those inspired by the fluidity of modern design and cultural narratives. If you appreciate architecture that speaks to lifestyle and context, this monograph will enrich your perspective on design.
Blur: Speed of Change - Thryft
Christopher Meyer, Stan Davis  | Grand Central Publishing

Blur: Speed of Change

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Goodreads rating: 3.63

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Recommendation: Hey there! If you've been feeling like the world of business is changing faster than you can keep up, then "Blur: Speed of Change" is a must-read for you. This book takes you on a wild ride through the new economy, where traditional boundaries are disappearing and adaptability is key. You'll learn how successful companies like Amazon and DreamWorks are thriving in this ever-changing landscape, and gain valuable insights on how to navigate and innovate in the new world of business. So, grab a copy and get ready to embrace the chaos of the future!
Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network - Thryft
Edward Swiderski, Jess Loren  | Que Publishing

Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network

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Goodreads rating: 2.64

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If you've noticed how visuals can dramatically enhance engagement online, "Pinterest for Business" could be your playbook. It offers practical steps to not just participate but excel on Pinterest—an oft-underrated platform that can drive sales and brand recognition. With case studies to illustrate successes and detailed tips, this guide offers a hands-on approach to leveraging the power behind those pins. Transform how you market with a visual edge that this book equips you with.
Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle | St. Martin's Griffin

Up the Agency: The Funny Business Of Advertising

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Goodreads rating: 3.56

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This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.
i-Mode Strategy - Thryft
Takeshi Natsuno | Wiley

i-Mode Strategy

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Goodreads rating: 2.0

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"I Mode Strategy" is recommended for tech enthusiasts, investors, and business owners who want to understand how the introduction of i-mode revolutionized mobile computing. The book captures the success story of i-mode, discussing its features and sustainable business model, and offers projections for the future of technology. As one of the main architects behind i-mode, T Natsuno is a highly respected expert in the field, making this book a must-read for those looking to learn more about the intersection of mobile computing, business, and innovation.
Teaching Design and Technology 3e - Thryft
John Eggleston | Open Univ Pr

Teaching Design and Technology 3e

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Design and technology is crucial to the national economy and to individual employment prospects. John Eggleston shows how this area of work has come to occupy a new and central place in the school curriculum, and highlights the higher status and a new identity now accorded to technology. He explores this new identity, its origins, its manifestations in classroom practice, and its possible futures. He pays particular attention to its role in the national curriculum, to assessment, to gender and race issues, and to management, and includes two entirely new chapters on the training of design and technology teachers and on design and technology in classroom practice. This best-selling book has been fully revised in the light of the new National Curriculum for Design and Technology which took effect in 2000 and will continue to be essential reading for all trainee and practising teachers of design and technology.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

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Goodreads rating: 3.67

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Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
ISE Operations Management
Gérard Cachon, Christian Terwiesch  | Mcgraw-hill Education

ISE Operations Management

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If you're looking to understand the intricacies of efficient business operations, "ISE Operations Management" could be the guide you need. It merges theory with practical application, offering a strategic perspective which is invaluable for students or professionals eager to optimize operational processes. The authors, Cachon and Terwiesch, are well-regarded experts, ensuring you're learning from the best in the field.
Excel for Chemists : A Comprehensive Guide - Thryft
E. Joseph Billo | Wiley-vch

Excel for Chemists : A Comprehensive Guide

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Goodreads rating: 3.8

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"Excel for Chemists" could be a valuable resource for chemistry students and professionals who want to use Excel as a tool to manage various chemical calculations. The book is highly recommended by "Choice" and "The Nucleus" and has been revised and updated with an abundance of new examples. The book is arranged in a user-friendly format containing illustrations and examples of chemical applications, and step-by-step instructions for programming Excel to automate repetitive data-processing tasks. The CD-ROM included in this edition contains useful spreadsheet templates, macros, and other tools. This book will help readers take full advantage of Excel's scientific calculating power to process, analyze, and present scientific data.
Public Relations Writing and Media Techniques : International Edition - Thryft
Wilcox | Pearson International

Public Relations Writing and Media Techniques : International Edition

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Goodreads rating: 3.57

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This book is a valuable resource for anyone in the field of public relations. With real-world examples and step-by-step procedures, readers can learn how to reach various audiences through traditional and social media. The book emphasizes the importance of writing, producing, and distributing effective PR materials.
International Tourism Futures: The Drivers and Impacts of Change

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If you're keen on understanding how the dynamic world will influence the future of travel and hospitality, "International Tourism Futures" could ignite your curiosity. Dr. Clare Lade expertly dissects the various forces shaping the industry, equipping you with insights to navigate or even innovate within this ever-evolving landscape. This could be the compass you need if you're plotting a course in the tourism sector.
This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry - Thryft
Leonard Mogel | Billboard Books

This Business Of Broadcasting - A Practical Guide To Jobs & Job Opportunities In The Broadcasting Industry

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Goodreads rating: 4.0

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This book is an essential guide for anyone seeking a career in broadcasting. It provides a comprehensive overview of the industry and its job functions and salaries, as well as offering expert advice on education, resumes, interviews, and internships. Users can expect to gain insights from interviews with industry veterans and fast-track newcomers to develop their own successful paths.
The Internet Bubble - Thryft
Anthony B. Perkins, Michael C. Perkins  | Harperbus

The Internet Bubble

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Goodreads rating: 3.32

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If you're interested in learning about the history of the dotcom boom and gain insight into the financial mania that gripped Silicon Valley in the late 90s, "The Internet Bubble" by Anthony B. Perkins and Michael C. Perkins is the perfect read for you. The book delves deep into how over-inflation of the Internet business and the massive investment euphoria led to the eventual bursting of the bubble, leaving many investors disillusioned. Through the authors' expert analysis and advice, readers can learn how to avoid similar financial pitfalls in the future.
The Business of Science : Winning and Losing in the High-Tech Age - Thryft
Simon Ramo | Hill & Wang Pub

The Business of Science : Winning and Losing in the High-Tech Age

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Goodreads rating: 4.0

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If you're intrigued by the intersection of technology and national competitiveness, this is your kind of read. "The Business of Science" delves into vital strategies for propelling the US back to the forefront of the high-tech industry. It's a clarion call for innovation, government support, and education reforms that could rekindle your passion for scientific progress and economic leadership.
Brilliant Search Engine Optimisation - Thryft
David Amerland | Pearson Canada

Brilliant Search Engine Optimisation

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Goodreads rating: 4.29

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If you're looking to enhance your online visibility, "Brilliant Search Engine Optimisation" might just be your go-to guide. David Amerland breaks down the complex world of SEO into understandable sections, making it accessible for beginners yet detailed enough for seasoned marketers. It's a practical manual that covers everything from basic principles to advanced strategies, ensuring your website isn't just a needle in the digital haystack.
One Show 2009 - Thryft
One Club | Rockport Publishers

One Show 2009

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Goodreads rating: 3.67

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If advertising and design captivate you, 'One Show 2009' deserves a spot on your shelf. It's a comprehensive treasure trove that reveals the pinnacle of creativity in the industry for that year. Imagine immersing yourself in the crème de la crème of ad campaigns, web designs, and product design, all in one beautifully packaged set. It's both a source of inspiration and a benchmark for professionals and enthusiasts alike.
Java Thin-Client Programming For A Network Computing Environment - Thryft
Jürgen Friedrichs, Henri Jubin  | Prentice Hall Ptr

Java Thin-Client Programming For A Network Computing Environment

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Recommendation: If you are a beginner looking to explore Java-based network computing solutions, then this book is for you. With easy-to-follow examples and code snippets, this book teaches you how to build network computing solutions using Java. One of the unique features of this book is the accompanying CD-ROM that includes sample code from the book and free software (Visualage for Java, Lotus Bean Machine, Servlet Express, Web Runner BeanTools, and Lotus Domino Go Web server) that help you to apply the knowledge you learn in a practical way. It's a great resource for developers who want to learn how to build high-performance and scalable network computing solutions with Java.
Dynamic Governance: Embedding Culture, Capabilities and Change in Singapore - Thryft

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Feeling intrigued by how a government stays efficacious in today's mercurial world? "Dynamic Governance" could give you a comprehensive understanding of Singapore's approach to embedding adaptability and continuous learning within its public institutions. This book is not just a testament to the city-state's success but also offers valuable insights that could be applied to various organizational contexts seeking transformation and resilience.
Exploring Marketing Research - Thryft

Exploring Marketing Research

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In stock: Very Good

If you're intrigued by how technology revolutionizes data gathering and customer insights, "Exploring Marketing Research" delves into the intersections of IT and marketing in a way that's both accessible and comprehensive. Given the internet's monumental role in shaping today's marketing strategies, you'll find this read provides a deeper understanding of the evolving landscape and prepares you for the market's digital future. It's especially beneficial if you're advancing your career in marketing or spearheading initiatives that hinge on market research.
Infoworld : Understanding Personal Computer Networks - Thryft
Raphel Needleman | Brady

Infoworld : Understanding Personal Computer Networks

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Book by Needleman Raphael
Four Rings - The Audi Story - Thryft

Four Rings - The Audi Story

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If you admire the rich history and evolution of automotive brands, Four Rings - The Audi Story is a must-read for you. This book captures the essence of Audi's journey, from its humble beginnings as a merger of four German motor-vehicle brands to its present-day status as a symbol of tradition and innovation. With over a thousand illustrations, this book paints a vivid picture of Audi's evolution and the profound economic changes that shaped its path. Whether you are a car enthusiast or simply intrigued by the impact of industrial transformations, this book will take you on a captivating journey through a century of automotive history.
Developing E-Commerce Systems - Thryft
Jim A. Carter | Prentice Hall

Developing E-Commerce Systems

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Goodreads rating: 4.5

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This book is a must-read for anyone interested in developing successful e-Commerce systems. It takes a complete life-cycle approach, guiding readers through every step of the process. What sets this book apart is its focus on combining user, business, and computing viewpoints to ensure a successful result. Whether you're a computer science student or a business student, this book will provide you with the necessary knowledge and understanding to navigate the world of e-Commerce development.
Make Your Website Sell: The Ultimate Guide to Increasing Your Online Profits
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If you feel like your website should be doing more for your business bottom line, "Make Your Website Sell" is the companion you need. It dissects the essentials of e-commerce and digital marketing, offering insights that are practical and immediately applicable. By embracing Jed Wylie's strategies, you'll align your online presence with your commercial goals and turn visitors into loyal customers.
Web Information Management : A Cross-Disciplinary Textbook - Thryft
Stephen M. Mutula, Justus M. Wamukoya  | Chandos Publishing

Web Information Management : A Cross-Disciplinary Textbook

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Goodreads rating: 4.0

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"Web Information Management: A Cross-Disciplinary Textbook is an essential read for students, faculty, and practitioners seeking to understand the complex world of web-based information management. With a comprehensive examination of tools and methods such as search engines, metadata, portals, subject directories, and subject gateways, this book offers a unique and distinctive approach to understanding web-based information management. Its emphasis on the gaps in existing tools and methods provides a thought-provoking analysis for readers looking to innovate and advance the field."
Hot Text: Web Writing That Works
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Lisa Price, Jonathan Price  | New Riders

Hot Text: Web Writing That Works

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Goodreads rating: 3.67

from RM96.41 MYR

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If you're looking to elevate your online writing skills, "Hot Text: Web Writing that Works" is a treasure trove of practical tips and examples. The approachable style of this book makes it digestible and immediately applicable for anyone who aims to produce compelling web content. Whether you're crafting marketing materials, writing articles, or curating a magnetic web presence, this book will undoubtedly refine your digital voice and strategy.
Optimizing Optimization - The Next Generation Of Optimization Applications And Theory - Thryft
Stephen Satchell | Academic Press

Optimizing Optimization - The Next Generation Of Optimization Applications And Theory

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Goodreads rating: 0.0

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In stock: Very Good

The practical aspects of optimization rarely receive global, balanced examinations. Stephen Satchell's nuanced assembly of technical presentations about optimization packages (by their developers) and about current optimization practice and theory (by academic researchers) makes available highly practical solutions to our post-liquidity bubble environment. The commercial chapters emphasize algorithmic elements without becoming sales pitches, and the academic chapters create context and explore development opportunities. Together they offer an incisive perspective that stretches toward new products, new techniques, and new answers in quantitative finance.
Course Microeconomic Theory - Thryft
David M. Kreps | Harvester/wheatsheaf

Course Microeconomic Theory

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Goodreads rating: 4.06

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In stock: Very Good

This book provides a broad coverage of traditional and modern approaches to microeconomic theory, making it ideal for final-year undergraduate and graduate students. The numerous problem sets and exercises included in the book offer readers the opportunity to test their knowledge and improve their understanding of the subject. Moreover, the author uses a wide variety of markets for examples, with a concentration in industrial economics, which makes the content of the book more relevant and engaging.
The Art of Lighting: An International Profile of Home Lighting

from RM66.63 MYR

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In stock: Very Good

As you ponder giving your space that warm, inviting glow, "The Art of Lighting" could be the beacon you need. Whitehead's work isn't just an array of stunning visuals but an educational journey through the evolution of lighting design. It's a must-read for anyone ready to elevate their home's ambience with the flick of a switch – an ideal fusion of inspiration and practical guidance.
Sun Rise - Suncor, The Oil Sands and the Future of Energy

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If you're intrigued by the evolution of energy companies and the individuals behind them, "Sun Rise" could be right up your alley. The book chronicles the transformative leadership of Rick George and the tumultuous growth of Suncor Energy. It's a tale of corporate intrigue and the clash between economy and ecology, all set against the backdrop of Canada's oil sands. This insider's view might just change your perspective on the energy sector's potential for innovation and adaptability.
E-shock 2000 : The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers - Thryft
Michael de Kare-Silver | Palgrave Macmillan

E-shock 2000 : The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers

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Goodreads rating: 3.0

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This book will be a good read for business owners and entrepreneurs who want to understand the impact of electronic shopping on traditional retail and manufacturing industries. The author provides a roadmap for survival and includes interviews with major players such as Dixons and Amazon.com. The book is also updated to include recent developments such as digital television, making it a relevant and insightful guide for navigating the world of e-shopping.
Advertising Principles & Practices: Global Edition - Thryft
Sandra E. Moriarty, Nancy D. Mitchell, William D. Wells  | Not Avail

Advertising Principles & Practices: Global Edition

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Goodreads rating: 3.61

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This book could be a good fit for aspiring advertisers or marketing students. It offers a comprehensive overview of the industry and also focuses on the shift to digital and consumer-focused advertising. Users have praised the clear language and practical advice given in the book.
Dynamic Manufacturing - Creating the Learning Organization

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If you're looking to transform your business into a lean, adaptive powerhouse, "Dynamic Manufacturing" is a must-read. The authors delve deep into how you can fundamentally reshape your company's DNA to foster a culture of continuous improvement and learning. It's particularly intriguing for those interested in leadership rules, strategic planning, and staying ahead in a competitive industry.
The New Maximarketing - Thryft
Stan Rapp | Mcgraw-hill Education (ise Editions)

The New Maximarketing

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Goodreads rating: 3.23

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If you're intrigued by the blend of marketing and technology, "The New Maximarketing" is a great read. It's a fascinating dive into early database marketing techniques, which could give you a historical perspective on how personalized advertising took shape. Stan Rapp presents ideas that laid the groundwork for the modern, data-driven marketing we see today.
Systems Analysis And Design In A Changing World - Thryft
John W. Satzinger | Course Technology

Systems Analysis And Design In A Changing World

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Goodreads rating: 3.67

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This book is perfect for anyone looking to understand and master the art of systems analysis and design. With its comprehensive coverage of both traditional and object-oriented approaches, it provides a roadmap to effectively analyze and design systems. What sets it apart is its emphasis on project management, ensuring that you not only understand the theory but also how to successfully execute projects. Whether you're a student or a professional, this book will equip you with the knowledge and skills to navigate the ever-changing world of systems analysis and design.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.