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A Practitioner's Guide to Digital Platform Business

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Strategies for thriving in digital platform economy.

If you're seeking to understand the intricacies of launching and managing a digital platform-based business, this could be a gold mine for you. It's packed with case studies that make the lessons tangible and relevant across different industries. Plus, the up-to-date discussion on pandemic impacts offers timely insights for navigating current challenges.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

A Practitioner's Guide to Digital Platform Business

Regular price RM101.00 MYR
Unit price
per
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ISBN: 9789811253263
Publisher: WSPC
Date of Publication: 2022-02-25
Format: Hardcover
Related Collections: Business, Economics
Related Topics: Entrepreneurship, Technology
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Description

This book is a practitioner's guide to digital business models for entrepreneurs, business executives, MBA and undergraduate students. Balancing both frameworks and real-life case studies, it provides readers with the tools for creating successful businesses in the digital age, while at the same time serving as a cautionary tale for those who value businesses by the technology they wield and not the strategies they execute. The business landscape in the last decade was surreal — exhilaration, fear, opportunities, threats, all rolled into one messy landscape. Never before had the world seen disruptions of such unprecedented speed, scope, and scale. Many business leaders were ready to pounce on the new opportunities, but most ended up defeated. They had not anticipated that most disruptive businesses used digital strategies and a small talent pool to sidestep the traditional competencies that mega-corporations had needed decades to build with legions of employees. The core technologies that power the businesses of today's digital giants still revolve around the internet, data, and computing resources. The sudden disruptions to the business landscape is better explained by the ability of digital businesses to further capitalize on the existing technological advancements.
 

Strategies for thriving in digital platform economy.

If you're seeking to understand the intricacies of launching and managing a digital platform-based business, this could be a gold mine for you. It's packed with case studies that make the lessons tangible and relevant across different industries. Plus, the up-to-date discussion on pandemic impacts offers timely insights for navigating current challenges.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.