Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower
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In stock: Very Good

If you're involved in management or invested in the corporate world, "Intellectual Capital" might shift the way you perceive company value. Edvinsson and Malone don't just highlight the importance of intangibles—they offer a tangible framework for capturing and reporting these elusive assets, which could significantly impact corporate valuation and efficiency. It's a read that promises to be eye-opening, perhaps even influencing your approach to analyzing and investing in businesses.
Staging Dance - Thryft
Susan Cooper | Routledge

Staging Dance

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Goodreads rating: 5.0

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In stock: Very Good

Recommendation: Staging Dance is an essential guide for anyone interested in putting on a successful dance production. The step-by-step approach makes it easy to follow and helps dancers of all levels to create stunning performances. This book covers everything from choreography to technical implementation and stage management, making it a comprehensive resource for those involved in the production process. With valuable tips on funding, planning, and publicity, this book is a must-read for anyone looking to stage a memorable dance performance.
The New Maximarketing - Thryft
Stan Rapp | Mcgraw-hill Education (ise Editions)

The New Maximarketing

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Goodreads rating: 3.23

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If you're intrigued by the blend of marketing and technology, "The New Maximarketing" is a great read. It's a fascinating dive into early database marketing techniques, which could give you a historical perspective on how personalized advertising took shape. Stan Rapp presents ideas that laid the groundwork for the modern, data-driven marketing we see today.
Big Picture Economics: How to Navigate the New Global Economy - Thryft
Joel Naroff, Ron Scherer  | Wiley

Big Picture Economics: How to Navigate the New Global Economy

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Goodreads rating: 3.08

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If you're struggling to make sense of economic trends and how they affect your life, "Big Picture Economics" is the compass you need. Joel Naroff and Ron Scherer craft a narrative that demystifies complex economic reports and stock market swings, framing them within everyday contexts. You'll appreciate how it untangles the web of global economic forces and teaches you to anticipate the effects of those big-picture decisions on your own wallet and world.
Creativity, Inc: Building an Inventive Organization - Thryft
Richard A. Harriman, Jeff Mauzy  | Harvard Business Review Press

Creativity, Inc: Building an Inventive Organization

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Goodreads rating: 3.6

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If you're interested in how constant creativity can fuel a company's growth, "Creativity, Inc." would be a perfect read for you. With concrete examples like Steelcase and others, it's an approachable text for understanding how to embed systemic innovation in company culture. It’s especially recommended if you’re looking to inspire your team or company to think creatively and maintain competitive relevance in a rapidly changing market.
Production And Operations Analysis - Thryft
Steven Nahmias | Irwin/mcgraw-hill

Production And Operations Analysis

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Goodreads rating: 4.27

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This book is a must-read for anyone interested in understanding and improving production and operations processes. With its clear and comprehensive explanations, it provides a complete guide to analyzing and optimizing these essential business functions. Whether you're a student or a professional, this book will help you gain a deep understanding of production and operations analysis and apply it in real-world scenarios.
The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter | Ibm Press

The New Language of Business : SOA & Web 2.0

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Goodreads rating: 3.45

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0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.
Flip Chip Technologies - Thryft
John H. Lau | Mcgraw-hill Professional

Flip Chip Technologies

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Goodreads rating: 4.0

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Flip Chip Technologies could be a great read for electronic engineers and designers who are interested in exploring the techniques to facilitate chip connections without the use of wires. The book offers a comprehensive overview of the major design, material, and manufacturing issues related to FCT, making it a valuable resource for anyone interested in this topic. The book is written by authoritative contributors who are experts in the field, ensuring that the content is well-researched and informative. Overall, Flip Chip Technologies is an excellent read for those who want to stay up to date on the latest and most efficient technologies in the electronics industry.
Using the Internet - Thryft
Jerry Honeycutt Jr. | Que Pub

Using the Internet

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Goodreads rating: 3.0

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Given the publication date, "Using the Internet" offers a nostalgic glimpse into the digital world of 1996, showcasing how users first learned to navigate what was then a burgeoning online frontier. If you're fascinated by the evolution of the Internet and enjoy comparing past predictions with the present reality, you might find this read both educational and entertaining—a true digital time capsule.
Social Media for Baby Boomers - How to Translate Your Decades of Knowledge and Experience into Social Influence
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If the rapidly changing landscape of social media feels overwhelming, Sandra D'Souza offers a lifeline specifically tailored for your generation. Imagine flipping through pages that decode hashtags and online personas in a language that resonates with the wisdom of your years. This isn't just about joining the bandwagon; it's about amplifying the wealth of your life's experience across a new, digital frontier. Whether for business savvy or personal growth, "Social Media For Baby Boomers" is your companion in the social media sphere.
Panerai
Angelo Bonati | Marsilio Editori

Panerai

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Goodreads rating: 4.0

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In stock: Very Good

If you have an affinity for melding tradition with innovation, the Panerai story will resonate with you. This book isn't just a tale of timepieces, but an in-depth look at how a small workshop can captivate the wrists of the world through perseverance and an unwavering commitment to quality and distinctiveness. Dive into the history and the ethos behind the watches that have become a symbol of sporting luxury.
Cabling - The Complete Guide To Network Wiring - Thryft
David Groth | Sybex, Incorporated

Cabling - The Complete Guide To Network Wiring

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Goodreads rating: 3.67

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"Cabling - The Complete Guide To Network Wiring" is the ultimate resource for network technicians and cable installers. It covers everything from cabling system design and installation to troubleshooting your system. The book is filled with practical tips and tricks for safely and effectively working with cables in the workplace. A unique feature of this book is the 32-page color insert that makes identifying connectors and cables a breeze. Whether you're a seasoned network professional or just starting out, this book is an essential resource for anyone working with cables in a network setting.
Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin  | Longman Pub Group

Communication Theories : Origins, Methods, Uses in the Mass Media

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Goodreads rating: 3.67

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This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.
Guidelines For Online Success - Thryft
Rob Ford, Julius Wiedemann  | Taschen

Guidelines For Online Success

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Goodreads rating: 3.4

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This book could be a good read for you if you've ever wanted to create a successful website but were unsure of where to start. With clear guidelines and practical examples, "Guidelines for Online Success" will help you transform your website into a well-designed and efficient platform that stands out. Whether you are an individual looking to improve your personal site or a business owner seeking to optimize your online presence, this book provides the necessary advice to achieve success in the digital world. So get ready to streamline your web design and turn your site into an effective tool that captivates your audience!
Brochure Design Forum: A Sourcebook Of International Corporate Graphic Design. 2 (1993) - Thryft
P.I.E. Books | Books Nippan

Brochure Design Forum: A Sourcebook Of International Corporate Graphic Design. 2 (1993)

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Goodreads rating: 3.0

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In stock: Well Read

English, Japanese
Writing Television Sitcoms - Thryft
Evan S. Smith | Perigee Trade

Writing Television Sitcoms

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Goodreads rating: 3.46

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If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.
e-Loyalty - Thryft
Ellen Reid Smith | Harperbusiness

e-Loyalty

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Goodreads rating: 2.5

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"e-Loyalty" could be a great read for business owners and marketers who are looking to improve customer loyalty in the digital age. Ellen Reid Smith provides a thorough guide to creating and implementing effective strategies that will help businesses build long-lasting relationships with customers online. The book's most unique feature is its focus on digital channels, making it an essential read for any business looking to succeed in today's online marketplace.
Brilliant Online Poker - Thryft
Paul Lester | Prentice Hall

Brilliant Online Poker

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Goodreads rating: 3.43

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This book is a must-read for anyone looking to improve their poker skills. With its highly visual style and easy-to-follow instructions, Brilliant Poker takes you from a novice to an advanced player. It reveals tips and tricks that will help you have the best hand every time. Whether you play poker online or in real life, this book will provide you with the strategies and knowledge you need to dominate the game. Get ready to master the art of poker and become a true winner!
Presentations: Proven Techniques for Creating Presentations That Get Results

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In stock: Very Good

If presenting is a tough gig for you, this book might just be your new mentor. It untangles the fear of public speaking by offering a clear, structured approach to preparing and delivering presentations. From understanding your audience to mastering the use of technology, it's like a personal coach for anyone aiming to persuade or inform with confidence. Plus, Dr. McClain's professional background promises insights grounded in experience, not just theory.
Success in Statistics - Thryft
Fred Caswell | Trafalgar Square

Success in Statistics

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"Success in Statistics" is an excellent book for individuals seeking to master statistical concepts and techniques. With its comprehensive coverage of topics and clear explanations, readers can easily absorb the content and apply their newfound knowledge to real-life situations. Caswell’s writing style is engaging and easy to follow, making it an excellent resource for anyone looking to improve their statistical skills.
Marketing Management: A Strategic Approach With a Global Orientation - Thryft
Harper W. Boyd Jr., Orville C. Walker Jr.  | Chicago

Marketing Management: A Strategic Approach With a Global Orientation

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Goodreads rating: 2.75

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In stock: Very Good

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
Producing for TV and New Media : A Real-World Approach for Producers - Thryft
Dustin Morrow, Kacey Morrow, Cathrine Kellison  | Routledge

Producing for TV and New Media : A Real-World Approach for Producers

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Goodreads rating: 3.57

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In stock: Like New, Very Good

This book is perfect for individuals who aspire to become a TV or new media producer. It offers practical insight into the industry by including interviews with professionals and providing new sample production forms and contracts. The "Focus on New Media" sections highlight emerging media making it an up-to-date source of information. The book also includes updated web link resources and a companion website with sample forms and contracts.
Gund Partnership - Thryft
Paul Goldberger | Images Publishing Dist Ac

Gund Partnership

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If you have an interest in how architecture can narrate a community’s ethos and weave into the very fabric of its environment, you might find this book compelling. It’s a deep dive into Gund Partnership’s approach to architectural design, which skillfully balances respect for context with inventive material use. The visuals and discussions in this book offer a rich insight into spatial design that honors human scale and surprises with delight. Whether you’re a student of design or just appreciate architecture's role in storytelling, this book could be a source of both inspiration and education.
Evolve!: Succeeding in the Digital Culture of Tomorrow - Thryft
Rosabeth Moss Kanter | Harvard Business Review Press

Evolve!: Succeeding in the Digital Culture of Tomorrow

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Goodreads rating: 3.59

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"Evolve!" is particularly useful if you're navigating the complexities of modern digital culture within your company or looking to understand how e-culture shapes today's business landscape. Kanter provides a blend of practical insights and real-world examples, making it invaluable for those wanting to integrate technology and human networks to foster progress and innovation in their own organizations.
Windows 98 Registry Handbook - Thryft
Jerry Honeycutt Jr. | Que Pub

Windows 98 Registry Handbook

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The Windows 98 Registry Handbook is a must-have for power users seeking to maximize their system's potential. This comprehensive guide unlocks the secrets of the registry, allowing users to customize their system's performance with ease. With step-by-step instructions and expert advice, this book is perfect for anyone seeking to optimize their Windows 98 experience.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

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Goodreads rating: 3.29

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If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
How To Measure Service Quality & Customer Satisfaction - The Informal Field Guide For Tools And Techniques - Thryft

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This book is a go-to resource for anyone interested in understanding and improving service quality and customer satisfaction. With clear explanations, practical examples, and organized exhibits, it takes you through a wide range of measurement tools. What sets it apart is the "P3D3" matrix, which helps you choose the right tool for different measurement needs. Whether you're a beginner or an experienced professional, this book will equip you with the knowledge and insights to make meaningful improvements in service quality.
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions - Thryft
Tim Ash, Rich Page, Maura Ginty  | Sybex

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

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Goodreads rating: 3.8

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If your goal is to see a real difference in how visitors interact with your website, "Landing Page Optimization" could be the key to unlocking that potential. Tim Ash gives you a deep dive into the nitty-gritty of improving your landing pages, not just with theory but with practical, actionable steps backed by case studies. Whether you're seasoned in digital marketing or looking to refine your e-commerce strategy, this book has insights that could turn page visitors into paying customers.
E-Marketing Strategy - Thryft

E-Marketing Strategy

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This book is a valuable resource for anyone looking to understand and excel in the world of e-marketing. With its practical approach and contemporary insights, it equips readers with the knowledge and strategies needed to navigate the ever-changing landscape of e-commerce. From understanding buyer behavior to developing effective marketing plans, this book covers all aspects of e-marketing, making it an essential read for marketers, business professionals, and students alike.
Fixed-Income Securities: Dynamic Methods for Interest Rate Risk Pricing and Hedging - Thryft
Philippe Priaulet, Lionel Martellini  | Wiley

Fixed-Income Securities: Dynamic Methods for Interest Rate Risk Pricing and Hedging

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Goodreads rating: 3.0

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This book is quite the find if you're eager to deepen your understanding of fixed-income securities. Martellini doesn't just scratch the surface; he dives into a sea of advanced techniques for pricing and hedging in the world of interest rate risk. It's particularly appealing because it balances theory with real-world application, offering insights that cater to both newcomers and seasoned finance professionals. Whether you're aiming to refine your academic understanding or looking to enhance your practical skills, this book could be an invaluable addition to your financial library.
FileMaker Pro 12: The Missing Manual - Thryft

FileMaker Pro 12: The Missing Manual

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Goodreads rating: 3.92

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This book is a must-read for anyone looking to efficiently organize their information and develop creative database solutions using FileMaker Pro. The author provides clear explanations and step-by-step guidance on the latest version of the program, including scripting, security features, web integration, and data import/export. Users will appreciate the comprehensive coverage and accessibility of this Missing Manual.
Public Relations Writing and Media Techniques : International Edition - Thryft
Wilcox | Pearson International

Public Relations Writing and Media Techniques : International Edition

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Goodreads rating: 3.57

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This book is a valuable resource for anyone in the field of public relations. With real-world examples and step-by-step procedures, readers can learn how to reach various audiences through traditional and social media. The book emphasizes the importance of writing, producing, and distributing effective PR materials.
Employee Training and Development - Thryft
Raymond A. Noe | Mcgraw Hill Higher Education

Employee Training and Development

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Goodreads rating: 3.68

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Imagine your team becoming more adept, more efficient, and more motivated. "Employee Training and Development" is your playbook for transforming a workforce. Not only does it dive into the necessity of honing skills, but it shines a light on how to effectively transfer knowledge in today’s tech-savvy world. Adopting these strategies could be the leap forward your company's training program needs.
Why Can’t Banks Be as Easy as Uber? BankMobile and the Real Future of Banking
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Ever felt frustrated by the cost and complexity of traditional banks? This book, penned by the founders of America's first fee-free bank, is for you. It offers not just a critique of the banking industry but practical solutions for a future where managing your finances could be as simple and transparent as hailing a ride. Banking can be a painless, even positive, aspect of your life. If you’re hungry for a financial revolution at your fingertips, this read might just be the inspiration you need.
IT (Information Technology) Portfolio Management Step-By-Step - Unlocking The Business Value Of Technology - Thryft
Bryan Maizlish | Wiley

IT (Information Technology) Portfolio Management Step-By-Step - Unlocking The Business Value Of Technology

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Goodreads rating: 3.7

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This book is a must-read for IT managers and executives seeking to strategically optimize their IT investments. With practical examples and best practices, it provides a comprehensive framework and process for aligning business and IT to deliver superior value. By implementing IT portfolio management, you can ensure the realization of maximum value and benefit from your IT assets, ultimately impacting your company's bottom line.
How to Do Everything with Your Palm Handheld - Thryft
Dave Johnson, Rick Broida  | Mcgraw-hill Osborne Media

How to Do Everything with Your Palm Handheld

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Goodreads rating: 3.25

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If you're holding onto that Palm OS handheld, this book is like finding a treasure map for your device. It walks you through every inch of your PDA, transforming it from a simple organizer to a multimedia powerhouse. Imagine syncing seamlessly, optimizing productivity, and even enjoying movies on the go. This guide is the key to unlocking all those capabilities you never knew your Palm had.
Executive's Guide to Knowledge Management: The Last Competitive Advantage
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If you're looking to harness the often-overwhelming amount of information in your company, this book is a compass in the digital wilderness. It's practical, focused on actionable steps, and all about turning what you know into a potent strategic asset. It could be just what you need to outpace the competition.
The Golden Age of Video Games : The Birth of a Multibillion Dollar Industry - Thryft
Roberto Dillon | Routledge

The Golden Age of Video Games : The Birth of a Multibillion Dollar Industry

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Goodreads rating: 3.93

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If you’ve ever been curious about how Pong evolved into the immersive gaming we know today, "The Golden Age of Video Games" is a nostalgic pixel journey worth taking. It paints a vivid picture of an industry’s rapid ascent, filled with groundbreaking games and the brilliant minds behind them. This book feels like a portal back in time, perfect for anyone interested in the pixelated roots of today’s digital entertainment giants.
Taking Care of Ebusiness - How Today's Market Leaders Are Increasing Revenue, Productivity, and Customer Satisfaction
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If you're looking to understand the tactics behind driving revenue and customer satisfaction in the digital age, "Taking Care of Ebusiness" could be a vital read. It's like getting a behind-the-scenes tour of Siebel Systems' success straight from the CEO's desk, offering insights that remain relevant for today's market leaders aiming for digital excellence.
Blockbusters: The Five Keys to Developing GREAT New Products - Thryft
Gary S. Lynn, Richard R Reilly  | Harper Business

Blockbusters: The Five Keys to Developing GREAT New Products

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Goodreads rating: 3.91

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In stock: Very Good

This book is a must-read for anyone interested in understanding the key factors that contribute to the success (or failure) of new products in the marketplace. Through in-depth case studies and expert analysis, Lynn and Reilly reveal the five crucial elements that companies often overlook when developing their products. They explain the importance of senior management, a compelling vision, prototyping, collaboration under pressure, and effective information exchange. If you want to gain insights into what it takes to create a blockbuster product, this groundbreaking and extensively researched book is for you.
Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America

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In stock: Well Read

If you find yourself drawn to the tales of corporate comebacks, "Getting the Bugs Out" could be right up your alley. It's not just car enthusiasts who'll get a kick out of Volkswagen's storied American revival; this is a captivating case study of branding, strategy, and resilience. Plus, the Beetle's iconic status makes its story resonate even more.
MCSE - NT Server 4 Support And Maintenance Study Guide - Thryft
James Chellis, Matthew Sheltz  | Sybex Inc

MCSE - NT Server 4 Support And Maintenance Study Guide

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Goodreads rating: 3.0

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In stock: Very Good

Recommendation: This book is great for anyone planning to take the Microsoft Windows NT Server 4.0 network exam. It provides review questions, exam essentials sections, and real-world scenario sidebars. Users will find the content well-organized and easy to follow, giving them a better understanding of how to support and maintain a Microsoft network. It is highly recommended for those who want a comprehensive guide to prepare for the exam.
Future Proofing : Strategy 03.10 - Thryft
David W. Birchall, George Tovstiga  | Capstone

Future Proofing : Strategy 03.10

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Goodreads rating: 3.67

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In stock: Well Read

"Future Proofing: Strategy 03.10" is a great read for anyone interested in learning how to manage future uncertainties and stay ahead of the game. With insightful examples and lessons from benchmark businesses, readers will gain a better understanding of how to identify alternative scenarios, track technology changes, and develop a blueprint for action. The glossary of key concepts and comprehensive resources guide also make it a valuable reference tool for any business person looking to future-proof their strategy.
Business Data Communications - Thryft
William Stallings | Prentice Hall

Business Data Communications

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Goodreads rating: 3.52

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In stock: Well Read

If you're delving into information and network management, this book could serve as your backbone. With real-world case studies, it doesn't just float in theoretical space; it grounds you in how data communications play out in actual business scenarios. It's particularly useful if you're interested in how the landscape has evolved with the advent of the internet and wireless networks. Keep in mind its publication date, though; while it lays out the foundation, some topics might need a contemporary supplement.
SSADM in Practice - A Version 4 Text - Thryft
Lesley Rackley, Joyce Duncan, Alexandria Walker  | Palgrave He Uk

SSADM in Practice - A Version 4 Text

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Goodreads rating: 0.0

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In stock: Very Good

SSADM in Practice is an excellent resource for anyone seeking insight into structured systems analysis. With a focus on coding and design, this book offers a comprehensive guide for building successful computer systems. Readers will appreciate the clear language and engaging approach of this accessible text.
Trade Fair Design Annual 2007/8 - Thryft
Karin Schulte | Av Edition Gmbh

Trade Fair Design Annual 2007/8

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In stock: Very Good

Recommended for designers, architects, and event managers. Provides a comprehensive collection of the best-designed trade fair stands in the German speaking region. A perfect source of inspiration to create new and fresh design ideas.
Living On The Fault Line - Managing For Shareholder Value In The Age Of The Internet - Thryft
Geoffrey A. Moore | Capstone Ltd

Living On The Fault Line - Managing For Shareholder Value In The Age Of The Internet

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Goodreads rating: 3.69

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In stock: Very Good

This book could be a good read for someone who is seeking guidance on how to effectively manage their company in an era of rapid technological change. Geoffrey A. Moore challenges traditional management practices and offers insights on adapting to the demands of the internet age. By providing practical strategies and examples, this book equips readers with the tools needed to navigate and thrive in a constantly evolving business landscape.
Design of Experiments for Engineers and Scientists - Thryft

Design of Experiments for Engineers and Scientists

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Goodreads rating: 3.75

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In stock: Very Good

This book is a great tool for engineers and scientists looking to improve the quality of their manufacturing processes through the use of Design of Experiments (DOE). The author provides simple and easy to understand graphical techniques that are an alternative to advanced statistical methods. The book includes many case studies that place DOE techniques in the context of different industry sectors, making it a useful resource for those in the Six Sigma training program. Overall, this is a practical guide that can revolutionize the way you approach process improvement.
Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates - Thryft
Nick Abrahams | Totalu Pty Ltd.

Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates

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In stock: Very Good

If you're navigating the rough tides of Australia's tech scene, Nick Abrahams' "Digital Disruption in Australia" is your compass. It's not just informed hindsight over recent corporate maneuvers; it’s a roadmap for those looking to make waves, whether you're investing, innovating, or steering a corporate ship. With Abrahams’ experience as your guide, the complexities of disruption become opportunities laid out on a silver platter.
Marketing With Cd-Rom and Powerweb - Thryft
Hartley Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill

Marketing With Cd-Rom and Powerweb

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Goodreads rating: 3.19

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In stock: Well Read

If you're navigating the ever-evolving marketing landscape, this book seems tailored for you. Its approach combines robust academic insights with practical applications, enhanced by multimedia supplements for a deeper understanding. Whether you prefer a traditional text or interactive online learning, it caters to both needs, making it a versatile choice for modern marketing education.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.