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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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CAIA Level I - Thryft
Mark J.P. Anson | Wiley

CAIA Level I

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.95

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

This book is a must-read for anyone preparing for the CAIA Level I exam as it contains all "need to know" material for candidates and is the official study text. It covers both traditional and alternative investment markets, with a focus on the latter, and is organized with a study guide outline and learning objectives with key terms. Additionally, the book addresses all unique attributes associated with the alternative investments space, making it an invaluable resource for specialists in the field.
Applied Research Design for Business Management - Thryft
Carole Page, Denny Meyer  | Mcgraw-hill Book Company Australia Pty Ltd

Applied Research Design for Business Management

RM66.21 MYR from RM29.22 MYR Save up to 56%

Goodreads rating: 4.0

RM66.21 MYR from RM29.22 MYR Save up to 56%

In stock: Well Read

Recommendation: If you want a comprehensive and practical guide to understanding research design for business, this book is for you. It covers both quantitative and qualitative approaches and takes you from basic descriptive statistics to advanced multivariate techniques. The author's accessible writing style ensures that this book is not just informative but also easy to understand, making it a valuable tool for graduate students and professionals alike.
MacOS Sierra For Dummies - Thryft
Bob "Dr. Mac" LeVitus | For Dummies

MacOS Sierra For Dummies

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.0

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Like New

This book is the ultimate guide for anyone who wants to harness the full potential of their Mac. It provides step-by-step instructions and practical tips to navigate through the classic features of MacOS Sierra, as well as expert advice on leveraging the major changes that come with this version. Whether you are a novice or an experienced user, "MacOS Sierra For Dummies" is the go-to resource to become a Mac maestro.
ABC All-Media Court Reporting Handbook for Broadcast and Print Journalists and Media Students
New
Phil Kafcaloudes | Abc Books

ABC All-Media Court Reporting Handbook for Broadcast and Print Journalists and Media Students

from RM32.92 MYR

Goodreads rating: 0.0

from RM32.92 MYR

In stock: Very Good

Considering your interest in media and journalism, the "ABC All-Media Court Reporting Handbook" could be an essential addition to your professional library. It brings clarity to the often-complicated intersection of media freedom and legal restrictions, something that's crucial for anyone in the field. Phil Kafcaloudes has provided a concise resource that tackles complex legal issues with straightforward answers, which can be an indispensable guide for broadcast and print journalists, as well as students navigating media laws.
Scenario Planning Managing for the Future - Thryft
Gill Ringland | Wiley

Scenario Planning Managing for the Future

RM32.92 MYR from RM18.12 MYR Save up to 46%

Goodreads rating: 3.65

RM32.92 MYR from RM18.12 MYR Save up to 46%

In stock: Well Read

You’re navigating a business through turbulent times, and the predictable methods you've relied on are proving inadequate. "Scenario Planning" illuminates a structured path in the fog of uncertainty. Ditch those linear forecasting models; instead, explore alternative futures with extensive case studies to guide you. This isn't about predicting; it's about preparing. Tailored for both novices and seasoned planners, Gill Ringland’s approach helps devote your energy not to avoiding the inevitable but to sculpting it to your advantage.
Office 2007 For Dummies - Thryft
Wallace Wang | For Dummies

Office 2007 For Dummies

RM95.80 MYR from RM47.71 MYR Save up to 53%

Goodreads rating: 3.52

RM95.80 MYR from RM47.71 MYR Save up to 53%

In stock: Well Read

If you've recently upgraded to Office 2007 and feel a bit lost, this ‘For Dummies’ guide is your ally. The user-friendly explanations will help you grasp the Ribbon interface and employ the suite's applications effectively. Whether you're composing documents or juggling spreadsheets, this book can help simplify your computer-related tasks and boost your productivity, making it an invaluable tool for easing into the new features of Office 2007.
World Up-Scale Supermarkets - Thryft
Yoshiko Kasuga, I.M. Tao  | Books Nippan

World Up-Scale Supermarkets

RM32.92 MYR from RM18.12 MYR Save up to 46%

Goodreads rating: 0.0

RM32.92 MYR from RM18.12 MYR Save up to 46%

In stock: Very Good

If retail spaces fascinate you, "World Up-Scale Supermarkets" could be an enlightening read. It dives into the architectural design principles behind luxury supermarkets around the world. The book is an architectural journey that offers a look at how aesthetics, flow, and function come together in spaces we frequent but might not always notice the details of. It's for the design enthusiast who appreciates how a well-crafted environment can transform everyday shopping into an experience.
Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

RM117.99 MYR from RM66.21 MYR Save up to 46%

Goodreads rating: 5.0

RM117.99 MYR from RM66.21 MYR Save up to 46%

In stock: Very Good

If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.
Retail Management: International Edition - Thryft
Barry Berman | Pearson Education

Retail Management: International Edition

RM69.91 MYR from RM29.22 MYR Save up to 58%

Goodreads rating: 3.98

RM69.91 MYR from RM29.22 MYR Save up to 58%

In stock: Well Read

Retail Management: International Edition could be a valuable read for undergraduate and graduate students studying retail management. The book focuses on a strategic approach to retail, helping retailers adapt to the constantly changing industry. It highlights the need for a well-integrated strategy for any retail firm to thrive and provides decision-making approaches to cope with the complex retail environment. Users will appreciate how the book presents a modern approach to retail and gives practical insights.
Handbook of CRM - Thryft
Adrian Payne | Routledge

Handbook of CRM

RM106.90 MYR from RM92.10 MYR Save up to 17%

Goodreads rating: 4.07

RM106.90 MYR from RM92.10 MYR Save up to 17%

In stock: Well Read

If understanding and improving how your business interacts with customers is on your agenda, the "Handbook of CRM" could be a valuable resource for you. Adrian Payne distills the essence of Customer Relationship Management in a way that's comprehensive yet accessible. It's not just about the systems; it's about grasping the underlying principles that drive successful customer engagement and ultimately enhance shareholder value. Real-world cases and actionable advice make this book particularly practical for professionals aiming to elevate their CRM strategy.
Body of Knowledge - Thryft
Association for Project Management | Association For Project Management

Body of Knowledge

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.54

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Like New

Body of Knowledge is an essential guide to project management that covers everything from planning to implementation. It provides a comprehensive overview of project management principles and techniques, making it an ideal resource for project managers and anyone involved in project management. The book is easy to follow and provides practical advice that can be applied to any project, making it a must-read for anyone looking to improve their project management skills.
Innovation Management and New Product Development - Thryft
Paul Trott | Pearson

Innovation Management and New Product Development

RM32.11 MYR from RM21.82 MYR Save up to 36%

Goodreads rating: 3.77

RM32.11 MYR from RM21.82 MYR Save up to 36%

In stock: Like New

As you're diving into the complexities of innovation and product development, this book stands as a comprehensive guide that connects academic theories with the real-world challenges of managing innovation. With its clear and accessible style, it brings to light the multifaceted nature of innovation management, aligning it with technology and knowledge management, and weaving them into the fabric of new product development. If staying ahead of the curve and understanding the intricacies of how companies innovate excites you, this book is designed to equip you with the insights necessary to navigate and lead in a world where innovation is key to success.
Statistical Analysis In Microbiology - StatNotes - Thryft
Richard A. Armstrong, Anthony C. Hilton  | Wiley-blackwell

Statistical Analysis In Microbiology - StatNotes

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 5.0

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

StatNotes could be a great read for microbiologists who need some help understanding how to use statistical methods for research. The book presents statistical methods in a clear and simple manner, using scenarios and real experimental data. It also provides a glossary of terms and helps readers select the most appropriate test for a given experiment. Microbiologists could find this book extremely helpful in understanding and applying statistical methods to their research.
Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom
New
Kai-Fu Lee, Rebecca A. Fannin  | Wiley

Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom

from RM32.92 MYR

Goodreads rating: 3.13

from RM32.92 MYR

In stock: Like New

If you're eyeing the vibrant tech landscapes of China and India, "Startup Asia" could be your compass. It's not just a collection of success stories but a detailed guide infused with strategies from the trailblazers themselves. This book is for you if you want to understand the distinct local models that are shaping Asia's innovation wave. It will inspire you with a fresh perspective on starting up in environments vastly different from the West.
Derivatives - Thryft
London Reuters Limited | Wiley

Derivatives

RM58.81 MYR from RM25.52 MYR Save up to 61%

Goodreads rating: 3.6

RM58.81 MYR from RM25.52 MYR Save up to 61%

In stock: Very Good

This book is an excellent introductory text for novice traders, investors, and trainers in financial institutions. It introduces financial instruments such as futures, options, and swaps and explains their basic concepts, applications in trading, hedging, and arbitrage. The book includes examples, summaries and overviews at the end of each chapter, quizzes, and further resources which point to other books, articles and internet tools to widen readers' comprehension of derivatives and entrench their foundation in the subject. The book is an invaluable starting block for those new to the field of derivatives.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

RM32.92 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.71

RM32.92 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Chemical Process Technology - Thryft
Michiel Makkee, Annelies van Diepen, Jacob A. Moulijn  | John Wiley &sons

Chemical Process Technology

RM58.81 MYR from RM25.52 MYR Save up to 61%

Goodreads rating: 4.5

RM58.81 MYR from RM25.52 MYR Save up to 61%

In stock: Well Read

Chemical Process Technology introduces readers to a comprehensive and balanced introduction to chemical and biotechnological processes. With richly illustrated chapters, the book offers numerous examples and case studies from different industries, making it easy to apply the knowledge gained from the book to real-life industrial processes. The book also contains problems with solutions to encourage better understanding of the subject. If you are interested in learning about how chemical theories are transformed into practical processes, this book is for you.
Corporate Information Systems Management: Text and Cases - Thryft
James L. McKenney, Lynda M. Applegate, F. Warren McFarlan  | Richard D Irwin

Corporate Information Systems Management: Text and Cases

RM132.79 MYR from RM66.21 MYR Save up to 50%

Goodreads rating: 4.33

RM132.79 MYR from RM66.21 MYR Save up to 50%

In stock: Very Good

If you're interested in understanding how businesses handle their complex information systems, this one might be for you. The combination of text and case studies offers a practical perspective that’s bound to give you insights into IT strategies and challenges that corporations face. Perfect for those looking to delve into information management complexities or studying business IT.
The Making of India : Gamechanging Transitions - Thryft
Akhilesh Tilotia | Rupa Publications India

The Making of India : Gamechanging Transitions

RM66.21 MYR from RM36.62 MYR Save up to 46%

Goodreads rating: 3.71

RM66.21 MYR from RM36.62 MYR Save up to 46%

In stock: Very Good

If you're keen on understanding India's dynamic transformation, this book dissects the economic and political shifts influencing its growth. Tilotia provides a nuanced perspective that's essential for anyone looking to grasp the complexities of India's transitions, making it particularly appealing if socioeconomics or Asian geopolitics pique your interest.
Technology Outsourcing A Practitioner's Guide - Thryft
John Angel | September 11, 2003

Technology Outsourcing A Practitioner's Guide

RM132.79 MYR from RM66.21 MYR Save up to 50%

Goodreads rating: 0.0

RM132.79 MYR from RM66.21 MYR Save up to 50%

In stock: Very Good

If you're looking to delve into the intricacies of technology outsourcing, this book is a valuable resource. It’s like having a mentor guide you through the complexities of contracting in tech, offering a clear, step-by-step approach that's particularly useful for professionals who advise or negotiate in this field. Published in 2003, it provides foundational knowledge that remains relevant for understanding the basics in an ever-evolving industry.
Sams Teach Yourself iPad Application Development in 24 Hours - Thryft
John Ray | Sams

Sams Teach Yourself iPad Application Development in 24 Hours

RM32.92 MYR from RM14.43 MYR Save up to 61%

Goodreads rating: 2.86

RM32.92 MYR from RM14.43 MYR Save up to 61%

In stock: Very Good

"Sams Teach Yourself iPad Application Development in 24 Hours" is the perfect guide for anyone who wants to create powerful applications on the hottest tablet device in the market. This book breaks down complicated concepts into 24 clear and concise lessons that will help the user build a solid foundation in iPad application development. With its step-by-step approach, interactive exercises, and helpful advice, this book will take the user from beginner to expert in no time. Whether you are a seasoned developer or a newcomer to the world of programming, this book will make you feel confident in your skills and abilities.
Fab - The Coming Revolution On Your Desktop--From Personal Computers To Personal Fabrication - Thryft
Neil Gershenfeld | Basic Books

Fab - The Coming Revolution On Your Desktop--From Personal Computers To Personal Fabrication

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.77

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

Recommendation: With personal fabrication, users can create customized products with ease, making it a must-read for individuals interested in the convergence of technology and creativity. Gershenfeld offers a fascinating glimpse into the future of consumer technology, showcasing how personal fabrication will change the way we interact with the world around us.
Optimizing Optimization - The Next Generation Of Optimization Applications And Theory - Thryft
Stephen Satchell | Academic Press

Optimizing Optimization - The Next Generation Of Optimization Applications And Theory

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 0.0

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

The practical aspects of optimization rarely receive global, balanced examinations. Stephen Satchell's nuanced assembly of technical presentations about optimization packages (by their developers) and about current optimization practice and theory (by academic researchers) makes available highly practical solutions to our post-liquidity bubble environment. The commercial chapters emphasize algorithmic elements without becoming sales pitches, and the academic chapters create context and explore development opportunities. Together they offer an incisive perspective that stretches toward new products, new techniques, and new answers in quantitative finance.
The New CIO Leader - Setting The Agenda And Delivering Results - Thryft
Marianne Broadbent, Ellen Kitzis  | Harvard Business Review Press

The New CIO Leader - Setting The Agenda And Delivering Results

from RM14.43 MYR Save up to 51%

Goodreads rating: 3.76

from RM14.43 MYR Save up to 51%

In stock: Like New, Very Good

This book is a must-read for ambitious CIOs who want to change the perception of their role within organizations. It provides a blueprint on how to bridge the gap between IT and the rest of the organization, transforming IT from a cost sink into a strategic advantage. With practical strategies and insights, this book empowers CIOs to take on a larger, more strategic role and make a significant impact in their organizations. Through the guidance of experienced authors, Marianne Broadbent and Ellen Kitzis, CIOs will learn how to set the agenda and deliver measurable results, positioning themselves as valuable strategic leaders.
International Business: a Managerial Perspective - Thryft
Ricky W. Griffin, Michael W. Pustay  | Db Addison Wesley (lpe)

International Business: a Managerial Perspective

RM32.92 MYR from RM14.43 MYR Save up to 61%

Goodreads rating: 4.09

RM32.92 MYR from RM14.43 MYR Save up to 61%

In stock: Very Good

This book is a comprehensive guide for executives seeking to expand their business internationally. Griffin offers practical insights and strategies on the challenges of managing multinational corporations. The book presents a well-rounded perspective on international business, addressing cultural, political, and economic factors affecting global competition. The author has adopted an integrated approach, combining theoretical concepts, case studies, and real-world examples to give readers a hands-on experience. It is highly recommended for managers who want to gain a competitive edge in the global arena.
Sold Short : Uncovering Deception in the Markets - Thryft
Manuel P. Asensio, Jack Barth  | Wiley

Sold Short : Uncovering Deception in the Markets

RM36.62 MYR from RM18.12 MYR Save up to 55%

Goodreads rating: 3.5

RM36.62 MYR from RM18.12 MYR Save up to 55%

In stock: Very Good

The book could be valuable for those who are interested in the behind-the-scenes workings of the stock market, and how short-selling can play a role in exposing fraudulent practices. Asensio's personal experience and anecdotes make for an engaging read, while his techniques for mitigating risk can be helpful for investors. Readers should be aware that Asensio is a controversial figure, and may not necessarily agree with all of his practices or beliefs.
Course Microeconomic Theory - Thryft
David M. Kreps | Harvester/wheatsheaf

Course Microeconomic Theory

RM132.79 MYR from RM55.11 MYR Save up to 60%

Goodreads rating: 4.06

RM132.79 MYR from RM55.11 MYR Save up to 60%

In stock: Very Good

This book provides a broad coverage of traditional and modern approaches to microeconomic theory, making it ideal for final-year undergraduate and graduate students. The numerous problem sets and exercises included in the book offer readers the opportunity to test their knowledge and improve their understanding of the subject. Moreover, the author uses a wide variety of markets for examples, with a concentration in industrial economics, which makes the content of the book more relevant and engaging.
Screen Future Paperback - Thryft
Brian David Johnson | Intel Press

Screen Future Paperback

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.6

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

Screen Future Paperback could be a good read for media enthusiasts and professionals who are interested in the intersection between technology and entertainment. This book offers a well-researched and visionary analysis of the future of media, providing insights into the people, technology, and economics that are shaping the entertainment industry. One of the most distinctive features of the book is its blending of social and computer sciences, media history, and engaging conversations with industry experts, making it an illuminating, informative, and interesting read for anyone interested in this field.
Beyond Maximarketing : The New Power of Caring and Daring - Thryft
Stan Rapp, Thomas L. Collins  | Mcgraw-hill

Beyond Maximarketing : The New Power of Caring and Daring

RM21.82 MYR from RM14.43 MYR Save up to 43%

Goodreads rating: 4.33

RM21.82 MYR from RM14.43 MYR Save up to 43%

In stock: Well Read

This book can be a good read for anyone interested in the future of successful companies. It offers a new management philosophy called "a passion for caring and daring" which emphasizes building a strong relationship with customers. The book describes how successful companies can differentiate themselves by having a passionate commitment towards their customers. If you want to learn about the importance of building customer loyalty and how companies can achieve it, this book is a must-read.
Sams Teach Yourself Active Server Pages in 24 Hours - Thryft
Christoph Wille | Sams

Sams Teach Yourself Active Server Pages in 24 Hours

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.25

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

This book is perfect for someone who wants to learn how to build dynamic and fully functioning web applications using Active Server Pages. It provides a step-by-step tutorial that covers everything from the basics of data access to advanced topics like debugging and building components. With detailed coverage for both Microsoft Personal Web Server and Microsoft Internet Information Server, this book will help you become an expert in ASP in no time. Get ready to unleash your creativity and build amazing web applications!
Competing in a Flat World - Building Enterprises for a Borderless World
New
Victor K. Fung | Pearson P T R

Competing in a Flat World - Building Enterprises for a Borderless World

from RM32.92 MYR

Goodreads rating: 3.75

from RM32.92 MYR

In stock: Like New

Imagine you're rethinking the way you do business, recognizing that the landscape has changed dramatically. "Competing In A Flat World" is more than a playbook; it's a window into the real-life strategy of Li and Fung, a company that's thriving in this new environment. It could be the catalyst for your next big adaptation, teaching you how to orchestrate a network that's both vast and nimble. This book promises to offer a rare blend of academic insight and practical wisdom, drawing a blueprint for business agility that's hard to ignore.
LIVE AND WORK: MODERN HOMES AND OFFICES: THE SOUTHERN CALIFORNIA ARCHITECTURE OF SHUBIN + DONALDSON - Thryft
Thom Mayne | Oro Editions

LIVE AND WORK: MODERN HOMES AND OFFICES: THE SOUTHERN CALIFORNIA ARCHITECTURE OF SHUBIN + DONALDSON

RM110.60 MYR from RM55.11 MYR Save up to 50%

Goodreads rating: 3.0

RM110.60 MYR from RM55.11 MYR Save up to 50%

In stock: Very Good

For the aesthete enchanted by architecture, "LIVE AND WORK" offers more than a coffee table book; it provides a deep dive into the innovative work of Shubin and Donaldson. It's an exploration of space that blurs the lines between living and working spaces, tailored for those inspired by the fluidity of modern design and cultural narratives. If you appreciate architecture that speaks to lifestyle and context, this monograph will enrich your perspective on design.
AUSTRALIAN CORPORATIONS AND SECURITIES LEGISLATION 2017 - Book Code - Thryft

AUSTRALIAN CORPORATIONS AND SECURITIES LEGISLATION 2017 - Book Code

RM36.62 MYR from RM21.82 MYR Save up to 46%

RM36.62 MYR from RM21.82 MYR Save up to 46%

In stock: Like New, Well Read

Recommended for business professionals and law students. Provides thorough coverage of the Corporations Act and regulations, as well as editorial notes on recent amendments.
Reinventing the Business : Preparing Today's Enterprise for Tomorrow's Technology - Thryft

Reinventing the Business : Preparing Today's Enterprise for Tomorrow's Technology

RM51.41 MYR from RM25.52 MYR Save up to 54%

Goodreads rating: 3.0

RM51.41 MYR from RM25.52 MYR Save up to 54%

In stock: Well Read

This book offers a comprehensive reinvention model which helps businesses make the necessary changes to adapt to technological advancements. It provides real-life examples of businesses that have reinvented themselves successfully, making the book an excellent guide for executives and entrepreneurs.
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft
Chuck Brymer | Palgrave Macmillan

The Nature of Marketing : Marketing to the Swarm as well as the Herd

from RM18.76 MYR

Goodreads rating: 3.0

from RM18.76 MYR

In stock: Like New

The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
The Bridge Book - Thryft
Frank Stewart | Devyn Pr

The Bridge Book

from RM14.43 MYR Save up to 38%

Goodreads rating: 4.0

from RM14.43 MYR Save up to 38%

In stock: Well Read

The Bridge Book is an excellent choice for anyone who wants to learn, or improve upon, their bridge game. With its clear explanations and practical examples, readers will be able to enhance their skills and strategy in no time. Whether you're a beginner or an experienced player, this book is sure to help you develop a deeper understanding of the game and how to best navigate its complexities.
Consumer Behavior : Global Edition - Thryft

Consumer Behavior : Global Edition

RM88.40 MYR from RM40.32 MYR Save up to 57%

Goodreads rating: 4.0

RM88.40 MYR from RM40.32 MYR Save up to 57%

In stock: Well Read

This book is a must-read for marketing professionals and students who wish to understand the significance of consumer behavior in developing effective marketing strategies. With a focus on the impact of new media on consumer behavior, the 10th edition of Consumer Behavior by Leon Schiffman is a comprehensive guide that explores the various ways in which the study of consumer behavior helps in developing, planning, and implementing marketing strategies. The book covers a wide range of topics including consumer motivation, attitudes, decision making, and post-purchase behavior. Overall, this book provides an in-depth understanding of how consumer behavior affects marketing decisions and how marketers can utilize this knowledge to their advantage.
I Sing the Body Electronic : A Year with Microsoft On the Multimedia Frontier - Thryft
Fred Moody | Viking Adult

I Sing the Body Electronic : A Year with Microsoft On the Multimedia Frontier

RM21.82 MYR from RM14.43 MYR Save up to 43%

Goodreads rating: 3.54

RM21.82 MYR from RM14.43 MYR Save up to 43%

In stock: Very Good

This book is perfect for individuals interested in the journey behind the creation of new innovative software. Written by Fred Moody, the book provides an insider's story of the tumultuous development process of Explorapedia, a new multimedia encyclopedia for children. Moody chronicles the challenges faced by designers, educators, programmers, and marketers, providing a unique perspective on how innovative products come to life.
Expert Systems for the Professional - Thryft
Stuart E. Savory | Pearson Higher Education

Expert Systems for the Professional

RM29.22 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 0.0

RM29.22 MYR from RM14.43 MYR Save up to 56%

In stock: Well Read

This book is a must-read for anyone seeking to understand and harness the power of expert systems in their professional field. Stuart E. Savory offers a comprehensive exploration of artificial intelligence, providing actionable insights and real-world examples. With its clear and concise explanations, this book equips professionals with the knowledge to leverage expert systems and stay ahead in an increasingly digital world.
Inside Out: Microsoft-In Our Own Words - Thryft
Microsoft Corporation | Warner Business Books

Inside Out: Microsoft-In Our Own Words

RM32.92 MYR from RM21.82 MYR Save up to 37%

Goodreads rating: 3.71

RM32.92 MYR from RM21.82 MYR Save up to 37%

In stock: Well Read

If you're fascinated by tech giants and pioneering minds like those of Bill Gates and Steve Ballmer, "Inside Out: Microsoft-In Our Own Words" could offer you an authentic peek behind Microsoft's curtain. Imagine walking through a gallery of stories and snapshots that encapsulate its cultural and managerial ethos, all while exploring the battles and alliances that have shaped the tech world. This book promises such a tour for anyone intrigued by industry-shaping corporate sagas.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

RM25.52 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 4.0

RM25.52 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik  | Capstone

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

RM18.12 MYR from RM14.43 MYR Save up to 62%

Goodreads rating: 3.75

RM18.12 MYR from RM14.43 MYR Save up to 62%

In stock: Very Good

If you're standing at the crossroads of innovation and entrepreneurship, "Gear Up" could be the compass you need. It's like having a mentor in book form, offering you a clear pathway to transform your ideas into a viable business model. Its practical approach, based on academically-founded strategies and real-world testing, guides you to not just dream, but to plan and execute with confidence.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

RM29.22 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.79

RM29.22 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
Eco Design : Environmentally Sound Packaging and Graphic Design - Thryft
Laura et al Herrmann | Rockport Pub

Eco Design : Environmentally Sound Packaging and Graphic Design

RM47.71 MYR from RM25.52 MYR Save up to 50%

Goodreads rating: 0.0

RM47.71 MYR from RM25.52 MYR Save up to 50%

In stock: Very Good

If you're keen on where creativity meets sustainability, "Eco Design" by Richard Roat could become your new reference book. It's a compact but insightful resource on how to reconcile aesthetics and environmental responsibility in packaging and design. Diving into this book, you'll gain inspiration and practical knowledge that could transform how you approach design projects.
Protein Biotechnology - Thryft
Gary Walsh, Denis R. Headon  | Wiley

Protein Biotechnology

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.0

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

This book could be a good read for students or professionals in the field of biochemistry who are interested in learning about protein biotechnology. The book provides a comprehensive survey of the currently available products or those under development in this field, making it a valuable resource for anyone working in the biotech industry. Additionally, the book is easy to read and well-referenced, making it a reliable source of information.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

RM115.67 MYR from RM73.61 MYR Save up to 36%

Goodreads rating: 3.94

RM115.67 MYR from RM73.61 MYR Save up to 36%

In stock: Very Good

If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
Active Server Pages for dummies - Thryft
Bill Hatfield | For Dummies

Active Server Pages for dummies

RM32.92 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.13

RM32.92 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

Ready to create interactive Web pages? Then welcome to Active Server Pages For Dummies, 2nd Edition . In this guide, you'll see exactly what ASP is all about and how it works. You may be a Web site or intranet developer for a company, or the owner of a personal or small business Web site, or a programmer who wants to get in on all the hot new technologies. In any case, you're always looking for ways to make your job easier and your Web site cooler. You probably But don't worry. To get the most out of this book, you don't have to be a programmer or an HTML guru. Active Server Pages makes activating your Web site easy. In Active Server Pages For Dummies , you'll discover Active Server Pages is easy. You've heard that said before, only to be overwhelmed with enough confusing gibberish to choke a camel. But with this guide, you can believe it.
Buried Pipe Design - Thryft
A.P. Moser | Mcgraw-hill Professional

Buried Pipe Design

RM62.51 MYR from RM25.52 MYR Save up to 60%

Goodreads rating: 4.0

RM62.51 MYR from RM25.52 MYR Save up to 60%

In stock: Well Read

"Buried Pipe Design" is the ultimate guide for engineers, both experienced and novice, providing complete and up-to-date information on underground piping systems. With new features and updates, this book covers everything from soil parameters to disposal, as well as trenchless technology and safety measures. The inclusion of design examples and data on the latest products make this book an invaluable resource for civil, environmental, water, and municipal projects.
CHANNEL REVOLUTION - Thryft

CHANNEL REVOLUTION

RM29.22 MYR from RM14.43 MYR Save up to 56%

RM29.22 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

Hey there! If you're in the IT industry and looking to expand your sales strategies, Channel Revolution is the book for you. Written by Stefan Utzinger, this pragmatic guide takes a revolutionary approach to building a successful indirect IT sales channel. With detailed advice on selecting the right partners, managing pipelines, generating leads, and more, this book will help you unleash the power of indirect sales and stay ahead in the game. Get ready to revolutionize your approach to IT sales!
Just-in-time Purchasing - Thryft

Just-in-time Purchasing

RM36.62 MYR from RM18.12 MYR Save up to 55%

Goodreads rating: 5.0

RM36.62 MYR from RM18.12 MYR Save up to 55%

In stock: Well Read

"Just-in-Time Purchasing" is a must-read for individuals seeking to understand the latest trends in modern manufacturing. The book provides case studies and practical advice on implementing JIT purchasing in your own organization. The authors' extensive research at major firms such as GM, HP, Honda, Nissan, and Sony adds credibility to the book's arguments. Overall, this book is an excellent resource for those interested in streamlining their supply chain operations and improving efficiency.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.