Business Books

This book is perfect for anyone preparing to take the GMAT exam. With step-by-step guidance and proven strategies, it will help you boost your skills and practice at your own pace. The online resources and practice tests provide an accurate simulation of the real GMAT exam, ensuring you're fully prepared. Plus, with the money-back guarantee, you can study with confidence knowing that Kaplan stands behind their materials. Don't miss out on this comprehensive and effective prep tool!

If you're undertaking a project management certification or wanting to brush up on PMBOK standards, this guide serves as an exceptional resource. It breaks down complex principles into a series of structured question and answer formats, making the dense material much more digestible. Perfect for self-study or as a companion to the PMBOK Guide itself.

If you're diving into 3ds Max, look no further. This book guides both beginners and seasoned users through the complexity of the software. With tutorials that range from basic to advanced, you'll feel confident in creating stunning animations, renders, and models. Plus, the included DVD with additional resources is a major perk to expand your creative arsenal.

If you're pressed for time but keen to learn Microsoft SQL Server's T-SQL, this is your go-to guide. Each 10-minute lesson in the book is highly focused and practical, perfect for grasping the basics and mastering more advanced concepts like joins and subqueries. It's ideal for anyone looking for an efficient way to become proficient without getting bogged down in unnecessary details.

Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.

This book is great for anyone planning to take the Microsoft Windows NT Server 4.0 network exam. It provides review questions, exam essentials sections, and real-world scenario sidebars. Users will find the content well-organized and easy to follow, giving them a better understanding of how to support and maintain a Microsoft network. It is highly recommended for those who want a comprehensive guide to prepare for the exam.

This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.

"Future Shock" feels like a time capsule from 1970 that still resonates today. It delves deep into how rapidly advancing technologies and societal shifts might leave us disoriented. If you're curious about how past generations envisioned the future—a future we're living in—it's a fascinating and thought-provoking read. It urges us to think critically about adaptability and resilience in the face of unrelenting change.

This is an approachable starting point for undergraduates, requiring no calculus or specialized technology. Its clear explanations and varied exercises make challenging concepts easier to master. Real-world applications across science, business, and computing show how linear algebra connects beyond the classroom.

For anyone fascinated by the intersection of art, technology, and architecture, this book promises to be an eye-opener. It doesn't just discuss innovation for its own sake but explores how imaginative concepts in architecture can profoundly enhance our everyday experiences. It could serve as a dose of inspiration for forward-thinking creators or admirers of cutting-edge design and construction.

If you're aiming to excel in the arena of business or technical writing, 'Strategies for Business and Technical Writing' is a must-read. It's like a Swiss army knife for professional writing – compact yet brimming with sharp insights. The book stands out by offering direct, seasoned advice from experts which might not only refine your writing skills but also give you that competitive edge in your workplace communications.

This book is great for visual learners as it offers large illustrations and concise guides on using laptops. It focuses on showing rather than telling how to use laptops, making it an ideal read for beginners or those who want to simplify their laptop usage.

As our professional landscape keeps changing, "Working in a Virtual World" becomes an ever more relevant guidebook. Whether you're grappling with time zone differences, tech hiccups, or cultural boundaries while working remotely, this book promises clear insights and actionable advice. It's like a road map for the digital nomad or the home-based professional in mastering the art of virtual collaboration and leadership.

Social Media 247 is your comprehensive navigate-through for harnessing the power of social media in the business realm. If you're looking to not just join the conversation but truly engage with your customers and turn them into brand champions around the clock, Andrew Chow's insights can act as a compass. The practicality resonates with entrepreneurs and established businesses alike - think of it as your social media Swiss Army knife in a world where digital presence equates to business success.

If you've felt businesses operate in isolation, "The Keystone Advantage" might just expand your horizon. Iansiti and Levien enlighten readers on the symbiotic relationship between companies within business networks, using nature's own cooperative systems as a model. It's an insightful perspective that could redefine how you see business sustainability and success, making it an essential read for forward-thinking professionals and strategists.

This textbook is a comprehensive guide to understanding and effectively utilizing management information systems in modern businesses. Covering a broad range of topics, from the basics of MIS to the latest technological advances, this book is an essential resource for anyone looking to improve business efficiency and productivity through the power of information technology. With detailed case studies and practical examples, readers can gain a thorough understanding of how MIS can be harnessed to drive decision-making and business strategy.

This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.

This book would be a great read for students or professionals looking to gain a solid understanding of accounting information systems. With its emphasis on actual case studies and examples, it provides practical insights into how companies make use of AIS in their daily operations. The increased focus on controls also makes it a valuable resource to learn about the importance of internal controls in the rapidly evolving technological landscape. Overall, this book is an essential guide for anyone seeking to make effective decisions using accounting systems.

"e-Loyalty" could be a great read for business owners and marketers who are looking to improve customer loyalty in the digital age. Ellen Reid Smith provides a thorough guide to creating and implementing effective strategies that will help businesses build long-lasting relationships with customers online. The book's most unique feature is its focus on digital channels, making it an essential read for any business looking to succeed in today's online marketplace.

China Dawn offers a fascinating insight into the world of Chinese technology revolution, where entrepreneurs face unpredictable government regulations and fierce competition. Sheff introduces characters who are leading China into the 21st century, such as Bo Feng, one of the leading venture capitalists in China, and Edward Tian, described as China's Steve Jobs and Bill Gates combined. Sheff's research over three years provides a character-driven story that captures the courageous, nimble-thinking attitude required to tackle the level of risk involved in this new era of business.

This book is ideal for those who are just starting with online marketing. It simplifies the marketing process and provides valuable advice on how to effectively market products through various online channels such as email, promotions and surveys. The book is easy to read, comprehensive and informative, making it a worthwhile read for those interested in learning the basics of online marketing.

If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.

This book provides insights on how the global economy is changing, and highlights the growing power of small entities in this system. It shows how small and medium-sized businesses are becoming more dominant, and how this can ultimately lead to a positive future. The author provides numerous examples and forecasts, making this book essential for understanding the new patterns that are emerging in the global economy.

This book is highly recommended for entrepreneurs and business enthusiasts who are keen on understanding the revolutionizing way in which businesses deal with each other. Authored by experts Arthur Sculley and W. William Woods, this book provides practical examples of existing B2B sites and key features responsible for success in a B2B exchange. The book also discusses important issues in building a profitable B2B exchange, making it a valuable read for individuals looking to set up and run a successful B2B exchange.

With the workforce landscape shifting dynamically, "Online Recruiting and Selection" could be an invaluable companion for you. It's perfect if you're looking to streamline your hiring process using web-based technologies. The authors, Reynolds and Weiner, have adeptly combined current trends, practical advice, and regulatory standards to guide you through creating efficient online talent acquisition systems. Whether you're a seasoned HR professional or new to the talent management field, this book will help you adapt to the evolving nature of recruitment.

This book is perfect for someone who wants to learn how to build dynamic and fully functioning web applications using Active Server Pages. It provides a step-by-step tutorial that covers everything from the basics of data access to advanced topics like debugging and building components. With detailed coverage for both Microsoft Personal Web Server and Microsoft Internet Information Server, this book will help you become an expert in ASP in no time. Get ready to unleash your creativity and build amazing web applications!

Randall Smith traces Frank Quattrone’s ascent from South Philadelphia to Wall Street’s highest-paid banker. He explores Quattrone’s role in taking Cisco, Netscape, and Amazon public during the Internet bubble. The account also covers the crash, investor losses, and regulatory scrutiny surrounding Friends of Frank.

"Information Systems Management In Practice provides practical insights into the management of information technology. The 7th edition is updated with new topics like digital convergence, messaging, and instant messaging, as well as a revised discussion on wireless technology. The book also includes case examples to help readers understand how to apply the theory in real-world situations. This book is perfect for executives and students interested in the practical management of IT."

If you're looking to demystify the complex world of stocks, "The Stock Market" is a must-read. The authors distill their vast experience into clear, easily understood chapters, perfect for new investors and seasoned traders alike. This edition, updated with the latest market shifts, offers a rich blend of historical perspective, current trends, and practical strategies to confidently navigate the stock exchange.

If you're interested in the complexities and potential of Southeast Asian economies, 'Enhancing ASEAN's Connectivity' is a smart pick. It not only dives deep into ambitious infrastructural plans but also the real-world roadblocks such as funding. Reading this, you'll grasp the delicate dance of policy, investment, and international cooperation needed to unify a region as diverse as ASEAN. A solid read for anyone in international relations or economic development.

This book is a great choice for students studying marketing management who want to learn about successful marketing strategies through application-oriented case studies. It showcases both Asian and international brands and companies which makes it easy for students to relate to the analyses of these case studies and vignettes. The book puts an emphasis on emerging market trends, ensuring that students stay relevant in today's fast-changing marketing environment.

If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.

This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.

This book could be a good read for students or professionals in the field of biochemistry who are interested in learning about protein biotechnology. The book provides a comprehensive survey of the currently available products or those under development in this field, making it a valuable resource for anyone working in the biotech industry. Additionally, the book is easy to read and well-referenced, making it a reliable source of information.

If you're navigating today's digital revolution in business, "Blown to Bits" offers a compass. Evans and Wurster don't just theorize; they clarify the now-obsolete boundaries within traditional business strategies through engaging examples. As the internet democratizes access to markets, you will find this book an invaluable guide to understanding and leveraging information economics to stay a step ahead of the inevitable tide of change.

This book is great for network engineers and architects looking to build a robust network capable of supporting virtual private networks and multicast traffic. With the help of off-the-shelf components, you'll learn to create SLA solutions, and verify their performance to support IPv6 networks. The author, Dinesh Verma, provides in-depth explanations to help you deploy effective SLAs.

For anyone struggling to get their website to climb up the search engine rankings, this book could be a game-changer. It's like a treasure trove filled with the kind of secrets SEO gurus guard jealously. Imagine translating the jargon into actionable steps that not only demystify SEO but also pave a clear path for your online success. Whether you're a budding entrepreneur or a seasoned marketer, think of this guide as a mentor walking you through the complex world of internet visibility.

People Analytics by Ben Waber might just change the way you think about data in the workplace. Waber sheds light on how modern social sensing technology can unearth the subtle social patterns and interactions that influence business outcomes. This book could be a groundbreaking addition to your collection if you're intrigued by the fusion of technology and human dynamics, and how this can drive organizational improvement.

This book on using Nik Software's tools is a must-read for both amateur and professional photographers looking to take their skills to the next level. With comprehensive coverage of the digital workflow, editing techniques, and specific tools like Dfine 2.0 and Silver Efex Pro 2, this book provides a complete guide to unleashing the full potential of your photographs. Whether you're interested in HDR imaging or enhancing the sharpness of your images, Nik Software Captured has got you covered. Get ready to master the art of photography with Nik Software!

This book could be a good read for users who are interested in staying on the forefront of information retrieval technologies. With conference proceedings from leading organizations in the field, it offers insights into the latest developments in intelligent retrieval. Whether you're a researcher, an information professional, or simply curious about the future of information technology, this book will keep you informed and inspired.

This book is recommended for those interested in understanding the global trends and their impact on our future. It presents a detailed analysis of 35 forces of change, from politics to technology, and how they shape our world. The author provides a compelling perspective on the direction of progress, and the associated opportunities and challenges. The unique feature of this book is its geo-specific research, providing insights on global trends in a localized context. Readers will appreciate the depth and breadth of the analysis, and the thought-provoking predictions for our future.

If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.

If you're looking to elevate your online writing skills, "Hot Text: Web Writing that Works" is a treasure trove of practical tips and examples. The approachable style of this book makes it digestible and immediately applicable for anyone who aims to produce compelling web content. Whether you're crafting marketing materials, writing articles, or curating a magnetic web presence, this book will undoubtedly refine your digital voice and strategy.

If you're aiming to amplify your brand's online presence without breaking the bank, "30 Days to Online PR & Marketing Success" could be your guide. Gail Z. Martin meticulously lays out actionable steps to harness the power of online PR and marketing. Imagine elevating your product's visibility globally, tapping into the tricks that deliver results, all orchestrated in digestible daily efforts that fit even the busiest schedule.

If you're fascinated with the retro computing movement or just curious about the inner workings of early microprocessors, "8080/8085 Software Design" is a captivating window into the past. Reading it could provide you with a foundational understanding of programming principles that laid the groundwork for modern computing. Plus, the nostalgia factor for tech enthusiasts is unbeatable.

If you've ever been intrigued by the intersection of technology, governance, and information sharing, this book is for you. It offers a comprehensive guide for transforming government efficiency through the internet and knowledge management. The real-world case studies and clear insights on success factors provided within these pages could be illuminating for professionals seeking to apply such practices in their own governmental agencies or tech-driven organizations.

If you've been bitten by the filmmaking bug and are dreaming about creating your own short film, this guide is a treasure trove. It strips down the complex process into actionable steps, from the germination of an idea to the final script. You'll find each page is not just instructional but inspirational, pushing you closer to shouting "action!" on your set.

"Just-in-Time Purchasing" is a must-read for individuals seeking to understand the latest trends in modern manufacturing. The book provides case studies and practical advice on implementing JIT purchasing in your own organization. The authors' extensive research at major firms such as GM, HP, Honda, Nissan, and Sony adds credibility to the book's arguments. Overall, this book is an excellent resource for those interested in streamlining their supply chain operations and improving efficiency.