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Authenticity: Brands, Fakes, Spin and the Lust for Real Life

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Regular price RM32.49 MYR RM17.89 MYR 45% off
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Exposing modern life's search for the genuine.

If you're feeling overwhelmed by the constant barrage of tailored ads, filtered selfies, and sensational news, "Authenticity" might just resonate with you. David Boyle takes you on a journey through our culture's obsession with realness, unraveling the threads that lead us to yearn for authenticity. It's an eye-opening read that could change the way you consume and value the world around you.

Sale

Authenticity: Brands, Fakes, Spin and the Lust for Real Life

by
Regular price RM32.49 MYR RM17.89 MYR 45% off
Unit price
per

Description

'Getting real' is the next big thing in Western living - the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity. This book explains where our reactions against spin and fakeness come from - and where they are going.
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Exposing modern life's search for the genuine.

If you're feeling overwhelmed by the constant barrage of tailored ads, filtered selfies, and sensational news, "Authenticity" might just resonate with you. David Boyle takes you on a journey through our culture's obsession with realness, unraveling the threads that lead us to yearn for authenticity. It's an eye-opening read that could change the way you consume and value the world around you.