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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Working Knowledge: How Organizations Manage What They Know
Laurence Prusak, Thomas H. Davenport  | Harvard Business Review Press

Working Knowledge: How Organizations Manage What They Know

RM42.00 MYR RM26.00 MYR 38% off

Goodreads rating: 3.69

RM42.00 MYR RM26.00 MYR 38% off

88% off est. retail

In stock: Very Good

If you're looking to transform the intangible knowledge of your team into tangible results, this book could be your guide. Davenport and Prusak offer insights that bridge the gap between information and actionable enterprise wisdom. They present knowledge management in a way that could kindle strategic thinking and foster a learning culture within your organization.
Haldane's Best Answers to Tough Interview Questions
Bernard Haldane | Impact Publications

Haldane's Best Answers to Tough Interview Questions

RM53.00 MYR

Goodreads rating: 3.0

RM53.00 MYR

In stock: Very Good

If interviews make you nervous, Haldane's book might offer the guidance you need. It's filled with strategic answers that can help you present your best self to potential employers. This book doesn't just tell you what to say; it helps you understand the ‘why’ behind the answers, making you more authentic and convincing.
Graphis Corporate Identity: v. 3 - Thryft
B. Martin Pedersen | Graphis, Inc.

Graphis Corporate Identity: v. 3

RM53.00 MYR RM19.00 MYR 64% off

Goodreads rating: 4.5

RM53.00 MYR RM19.00 MYR 64% off

95% off est. retail

In stock: Very Good

Third in a valued series, this update takes a fresh look at what targeted companies have been doing over the past three years to create, present, and preserve their corporate image. The book spotlights 30 categories that tell the story of each company, including logos, symbols, product, and package design. 400 color and b&w illustrations.
Business Communications - Thryft
William C. Himstreet | Kent Pub. Co

Business Communications

RM32.00 MYR RM15.00 MYR 53% off

Goodreads rating: 4.0

RM32.00 MYR RM15.00 MYR 53% off

92% off est. retail

In stock: Very Good

This textbook is an essential guide for anyone looking to improve their communication skills in a business setting. From writing effective emails to giving presentations, this book covers it all. The revised edition includes updated examples and exercises, making it relevant for today's workplace. Users can expect to learn practical tips and techniques for effective communication that can help them advance in their careers.
In the Line of Fire: How to Handle Tough Questions When It Counts
Jerry Weissman | Prentice Hall

In the Line of Fire: How to Handle Tough Questions When It Counts

RM49.00 MYR RM30.00 MYR 39% off

Goodreads rating: 3.78

RM49.00 MYR RM30.00 MYR 39% off

80% off est. retail

In stock: Very Good

In the Line of Fire is recommended for individuals who want to learn how to handle tough questions, whether in presentations, interviews, or daily interactions. The author, Jerry Weissman, draws from his extensive experience in coaching executives to provide practical advice and strategies for responding confidently to challenging questions. What makes this book unique is its focus on the entire exchange between the questioner, the audience, and oneself, rather than just the answer. Readers will benefit from Weissman's examples and insights, which are applicable in various contexts and can help them avoid common pitfalls of defensive or evasive responses. Overall, this book is a must-read for anyone who wants to communicate effectively and build credibility in high-pressure situations.
International Public Relations : Negotiating Culture, Identity, and Power - Thryft
Patricia A. Curtin, T. Kenn Gaither  | Sage Publications, Inc

International Public Relations : Negotiating Culture, Identity, and Power

RM94.00 MYR RM26.00 MYR 72% off

Goodreads rating: 2.92

RM94.00 MYR RM26.00 MYR 72% off

95% off est. retail

In stock: Very Good

The book effectively illustrates how theory informs practice with its unique cultural-economic model and practice matrix. It offers a comprehensive and critical approach to global public relations practices with real-world examples from around the world. Readers can expect to gain a deep understanding of cultural diversity, ethics, and values in international public relations. It is an excellent resource for students and professionals interested in expanding their knowledge of global public relations practices.
Clear and to the Point : 8 psychological principles for compelling PowerPoint presentations - Thryft
Stephen M. Kosslyn | Oxford University Press

Clear and to the Point : 8 psychological principles for compelling PowerPoint presentations

RM60.00 MYR RM19.00 MYR 68% off

Goodreads rating: 3.61

RM60.00 MYR RM19.00 MYR 68% off

86% off est. retail

In stock: Very Good

This book is a must-read for anyone who wants to create attention-grabbing presentations. Kosslyn's eight principles are backed by modern science, and he provides numerous examples and tips to help readers create presentations that are clear, memorable, and enjoyable. One of the book's most distinctive features is its emphasis on the importance of understanding how the brain processes information, and how this can be leveraged to make presentations more effective. Readers who follow Kosslyn's guidelines are sure to receive rave reviews for their next presentation.
One Business, 99 Lessons

One Business, 99 Lessons

RM19.00 MYR RM15.00 MYR 21% off

RM19.00 MYR RM15.00 MYR 21% off

In stock: Very Good

Sorry! Book description for this title is not available.
Create, Convince, Connect
Jörg Dietzel | Marshall Cavendish Trade

Create, Convince, Connect

RM53.00 MYR

Goodreads rating: 3.5

RM53.00 MYR

In stock: Very Good

If you've ever been curious about the narratives behind some of the world's most recognizable ad campaigns, "Create, Convince, Connect" is like a backstage pass into that realm. Whether you're a student of marketing, working within the industry, or seeking to understand the dynamics between client and agency, Jörg Dietzel's vast experience and the contributions from top advertising practitioners offer practical wisdom that could be that turning point in your career or business strategy.
No Comments and Don't Quote Me
New
Quak Hiang Whai | Write Editions

No Comments and Don't Quote Me

RM45.00 MYR

Goodreads rating: 4.33

RM45.00 MYR

In stock: Well Read

This book is perfect for those who appreciate political humor and satire, with a uniquely Singaporean twist. The author's cartoons offer incisive commentary on Singaporean society and politics, presented in a witty and engaging format. Readers will appreciate the author's ability to offer insight on complex issues in an approachable and entertaining manner.
Effective Organisational Communication : Perspectives, principles and practices - Thryft
Richard Blundel, Kate Ippolito  | Financal Times Management

Effective Organisational Communication : Perspectives, principles and practices

RM72.00 MYR RM23.00 MYR 68% off

Goodreads rating: 3.5

RM72.00 MYR RM23.00 MYR 68% off

96% off est. retail

In stock: Very Good

This book provides a strong theoretical foundation while also incorporating real-world examples, encouraging readers to challenge assumptions and gain new insights. It offers practical communication skills for individuals looking to enhance their communication styles and succeed in business.
Letter Writing - Collins Pocket Reference
Louise Bostock Lang | Harpercollins (uk)

Letter Writing - Collins Pocket Reference

RM53.00 MYR

Goodreads rating: 5.0

RM53.00 MYR

In stock: Well Read

Whether you're struggling with thank-you notes or seeking to craft professional letters that won't get lost in a pile, "Letter Writing - Collins Pocket Reference" is a handy companion. It melds timeless etiquette with contemporary communication, which is ideal if you aim to leave a lasting impression in both personal and business realms.
The Complete Book of Perfect Phrases for High-Performing Sales Professionals
Bacal, William Brooks  | Mcgraw Hill

The Complete Book of Perfect Phrases for High-Performing Sales Professionals

RM83.00 MYR

Goodreads rating: 4.0

RM83.00 MYR

59% off est. retail

In stock: Well Read

If you're aiming to refine your sales pitch, enhance customer interactions, or elevate your selling skills to a high-performing level, this book is like having a coach in your corner. It’s brimming with practical, polished phrases that can help you navigate through complex sales scenarios with confidence and effectiveness. It's designed to be your go-to guide for communication excellence in sales.
Life As a Daymaker: How to Change the World by Simply Making Someone's Day - Thryft
David Wagner | Jodere Group

Life As a Daymaker: How to Change the World by Simply Making Someone's Day

RM42.00 MYR RM15.00 MYR 64% off

Goodreads rating: 4.13

RM42.00 MYR RM15.00 MYR 64% off

85% off est. retail

In stock: Very Good

If you're feeling the need to infuse your daily routine with more purpose, Wagner's perspective can be a game-changer. His notion that we can deeply impact the world one kind gesture at a time is simple yet profound. This book not only provides a shot of optimism but gives concrete ways to make positivity a daily practice. It's a heartfelt reminder that we're all interconnected, and even small actions can echo positively in others' lives.
Marketing: The Core w/OLC and Premium Content - Thryft
Roger A. Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill Europe

Marketing: The Core w/OLC and Premium Content

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.2

RM34.00 MYR RM15.00 MYR 56% off

In stock: Well Read

If you're pressed for time but need to absorb the fundamentals of marketing efficiently, "Marketing: The Core" could be your academic ally. It packs the punch of a full marketing course into a digestible format, offering a practical roadmap for mastering the essentials. You'll appreciate the straightforward writing and the up-to-date information designed to fit into a single semester. This book is aimed to give you what you need, without any fluff, ensuring that you're learning time is well spent.
Facebook Marketing Designing Your Next Marketing Campaign - Thryft
Justin Levy | Que Pub

Facebook Marketing Designing Your Next Marketing Campaign

RM162.00 MYR RM60.00 MYR 63% off

Goodreads rating: 3.25

RM162.00 MYR RM60.00 MYR 63% off

55% off est. retail

In stock: Like New

Despite the confusion with the title, this book offers a fresh take on the beloved Three Little Pigs story, intertwining the classic with droll humor and a subtle message about social harmony and resourcefulness. You might find its approach to rebuilding and cooperation particularly heartwarming, and the unexpected guest adds a touch of redemptive storytelling that could resonate with readers looking for more depth in a children's tale.
Telecommunications - Thryft
Senior Lecturer Department of Geography John Allen | Thomas Nelson Publishers

Telecommunications

RM71.00 MYR RM23.00 MYR 68% off

Goodreads rating: 0.0

RM71.00 MYR RM23.00 MYR 68% off

In stock: Very Good

Diving into this book feels like you're enrolling in a mini-telecommunications course at the University of Bath. Its clarity in objectives and summaries make it a staple for anyone serious about mastering the subject. The inclusion of independent learning activities not only strengthens understanding but also ensures you consider the wider economic, social, and environmental implications of telecoms—an integral skillset for professionals in the field.
F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort - Thryft

F.C.U.K Your Way to Success: The Art of Maximising Results With Minimum Effort

RM38.00 MYR RM15.00 MYR 61% off

RM38.00 MYR RM15.00 MYR 61% off

80% off est. retail

In stock: Very Good

If you're feeling stuck in traditional approaches to leadership and problem-solving, "F.C.U.K Your Way to Success" could offer you a fresh perspective. Mukul's witty and sharp insights cut through complexities and focus on the power of conversations and simpler methodologies for achieving better outcomes with less strife. It's about strategic focus, optimism, and clarity that could reenergize your approach to challenges both professional and personal.
Practical Networking
Frank J. Derfler Jr., Jeff Koch  | Que Pub

Practical Networking

RM90.00 MYR RM45.00 MYR 50% off

Goodreads rating: 0.0

RM90.00 MYR RM45.00 MYR 50% off

72% off est. retail

In stock: Well Read

If networking feels like a maze, "Practical Networking" could be the guide you need. It’s like having a mentor in your pocket, offering you the insights and tools to build meaningful connections in the modern workforce. The straightforward advice could be just what you need to unlock opportunities and grow professionally.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft
Harlan Goerger, Vincent Harris  | Beckworth Publishers

Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything

RM38.00 MYR RM15.00 MYR 61% off

Goodreads rating: 4.18

RM38.00 MYR RM15.00 MYR 61% off

89% off est. retail

In stock: Well Read

This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.
Search and Social: The Definitive Guide to Real-Time Content Marketing - Thryft
Rob Garner | Sybex

Search and Social: The Definitive Guide to Real-Time Content Marketing

RM98.00 MYR RM23.00 MYR 77% off

Goodreads rating: 3.92

RM98.00 MYR RM23.00 MYR 77% off

87% off est. retail

In stock: Well Read

If you're looking to invigorate your brand's digital presence, "Search and Social" might be just the ticket. It’s a treasure trove crafted for those wanting to master the art of online visibility and customer engagement. Garner merges SEO with social media, providing a clear-cut guide for executing content that resonates with customers—day or night. It's especially useful if you’re keen to stay ahead in the constantly buzzing digital marketing landscape.
Up! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service
Ron Kaufman | Kaufman Professional Services

Up! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.12

RM30.00 MYR RM15.00 MYR 50% off

89% off est. retail

In stock: Well Read

This book is a must-read for anyone looking to excel in the world of customer service. Through a collection of true stories, Ron Kaufman explores the winners and losers in the quest for superior service, giving readers valuable insights and practical tips. Whether you want to benchmark the best service innovations or learn how to keep your customers happy and loyal, this book has it all. The most unique feature of this book is the "Infinite Absurdity Awards" in Chapter 13, which highlights the biggest mistakes in service and teaches readers what to avoid. Get ready to revolutionize your business with the power of superior service!
ABC All-Media Court Reporting Handbook for Broadcast and Print Journalists and Media Students
Phil Kafcaloudes | Abc Books

ABC All-Media Court Reporting Handbook for Broadcast and Print Journalists and Media Students

RM42.00 MYR RM34.00 MYR 19% off

Goodreads rating: 0.0

RM42.00 MYR RM34.00 MYR 19% off

In stock: Very Good

Considering your interest in media and journalism, the "ABC All-Media Court Reporting Handbook" could be an essential addition to your professional library. It brings clarity to the often-complicated intersection of media freedom and legal restrictions, something that's crucial for anyone in the field. Phil Kafcaloudes has provided a concise resource that tackles complex legal issues with straightforward answers, which can be an indispensable guide for broadcast and print journalists, as well as students navigating media laws.
Fantastic Folders And Exceptional Envelopes: A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals - Thryft
Jenny Sullivan, Patricia Belyea  | Rockport Pub

Fantastic Folders And Exceptional Envelopes: A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals

RM42.00 MYR RM19.00 MYR 55% off

Goodreads rating: 3.75

RM42.00 MYR RM19.00 MYR 55% off

88% off est. retail

In stock: Well Read

If you're passionate about graphic design and understand the impact of packaging, "Fantastic Folders And Exceptional Envelopes" could be just the inspiration you need. This book delves into the nuances of designing custom carriers that not only stand out visually but also function superbly. It's great for someone who appreciates that the devil is in the details — from flap styles to paper choices, this guide could help you transform a mundane task into an art form, potentially making your work the talk of the town and a deal-sealer.
Brochure Design Forum: A Sourcebook Of International Corporate Graphic Design. 2 (1993) - Thryft
P.I.E. Books | Books Nippan

Brochure Design Forum: A Sourcebook Of International Corporate Graphic Design. 2 (1993)

RM57.00 MYR RM19.00 MYR 67% off

Goodreads rating: 3.0

RM57.00 MYR RM19.00 MYR 67% off

98% off est. retail

In stock: Well Read

English, Japanese
Perfect Phrases for Performance Reviews
Douglas Max | Mcgraw Hill

Perfect Phrases for Performance Reviews

RM42.00 MYR RM23.00 MYR 45% off

Goodreads rating: 3.92

RM42.00 MYR RM23.00 MYR 45% off

64% off est. retail

In stock: Very Good

If you're leading a team and dread performance review time, "Perfect Phrases for Performance Reviews" might just be the resource you're looking for. This book offers a plethora of ready-to-use phrases that can help you communicate more effectively with your employees. You'll find it easier to describe a wide range of performance issues and workplace behaviors in a way that's constructive and clear, which is especially valuable if you're aiming to inspire growth and improvement without causing unnecessary discomfort or misunderstanding.
Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More - Thryft
Charles Marsh, David W. Guth, Bonnie Poovey Short  | Routledge

Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More

RM98.00 MYR RM30.00 MYR 69% off

Goodreads rating: 3.62

RM98.00 MYR RM30.00 MYR 69% off

95% off est. retail

In stock: Very Good

Strategic Writing provides a comprehensive guide to various types of written communication, making it ideal for students and professionals looking to improve their skills. The "recipe" approach and numerous examples are especially helpful, and the spiral binding makes it easy to use. This book is highly recommended for anyone looking to improve their writing abilities and achieve success in PR, advertising, or business communication.
The Practical Guide to Information Design
Ronnie Lipton | Wiley

The Practical Guide to Information Design

RM98.00 MYR RM79.00 MYR 19% off

Goodreads rating: 3.72

RM98.00 MYR RM79.00 MYR 19% off

In stock: Very Good

If you're diving into the world of information design, this book is like having a seasoned mentor at your side. Ronnie Lipton doesn't just tell you what to do; she shows you with vivid examples from top-notch professionals. You'll feel equipped with the tools and insights to make your own design projects not just visually appealing, but truly effective for your audience. Whether you're a student or a professional, this guide is an invaluable addition to your creative arsenal.
Global Marketing Strategy - Thryft

Global Marketing Strategy

RM45.00 MYR RM15.00 MYR 67% off

RM45.00 MYR RM15.00 MYR 67% off

95% off est. retail

In stock: Very Good

This book would be a great read for someone who is interested in understanding the complexities and challenges of global marketing. With its focus on providing competitive orientation and strategies, it serves as a valuable compass for global marketing managers. The numerous real-company examples and in-depth cases offer practical insights into market entry, expansion, and rationalization. Whether you're a student or a professional, this book will help you navigate the global marketing landscape with confidence.
Services Marketing - Thryft
Christopher Lovelock | Pearson Education Australia

Services Marketing

RM23.00 MYR RM15.00 MYR 35% off

Goodreads rating: 4.18

RM23.00 MYR RM15.00 MYR 35% off

97% off est. retail

In stock: Well Read

Services Marketing is a valuable resource for students and professionals alike who wish to learn the art of marketing services in the Asia-Pacific region. With updated case studies, the book offers a contemporary perspective on the competitive world of services marketing, and its authors - Christopher H Lovelock, Paul Patterson, and Jochen Wirtz - bring a wealth of knowledge and experience to the table. The book's strategic marketing framework is flexible and conducive to learning, making it a perfect choice for both undergraduate and graduate-level courses.
Communication for the Intensive Care Specialist : Planning for Effective, Efficient and Compassionate Interactions - Thryft

Communication for the Intensive Care Specialist: Planning for Effective, Efficient and Compassionate Interactions

RM53.00 MYR

RM53.00 MYR

In stock: Like New

This book offers a comprehensive guide for intensive care specialist trainees, as well as junior doctors, on how to effectively communicate in high-pressure situations. The author emphasizes the importance of ethical principles and clear communication in medical decision-making. The case studies included in the book provide practical examples for readers to learn from and apply in their own practice. Overall, this book is a must-read for anyone working in intensive care, and can greatly improve communication skills and patient care.
Power Interviews: Job Winning Tactics from Fortune 500 Recruiters - Thryft
Neil Yeager, Lee Hough  | Wiley

Power Interviews: Job Winning Tactics from Fortune 500 Recruiters

RM38.00 MYR RM15.00 MYR 61% off

Goodreads rating: 3.25

RM38.00 MYR RM15.00 MYR 61% off

In stock: Well Read

Heading into an interview can be nerve-wracking, but "Power Interviews" is like having a coach in your corner who knows all the plays of the corporate giants. The book doesn't just prep you with potential questions; it helps you dive into the psychology of interviewing, giving you the tools to read the situation and react effectively. You'll feel prepared to handle the curveballs and close the deal with confidence, potentially turning that interview into a career-defining moment.
Managing Customer Relationships: A Strategic Framework
Don Peppers, Martha Rogers  | Wiley

Managing Customer Relationships: A Strategic Framework

RM49.00 MYR RM42.00 MYR 14% off

Goodreads rating: 3.61

RM49.00 MYR RM42.00 MYR 14% off

92% off est. retail

In stock: Like New

If you're looking to harness the true power of customer-centric marketing and relationship management, this book can be your guide. Peppers and Rogers are pioneers in the CRM field, and their experience translates into actionable frameworks that can elevate any business's strategy. By exploring practical case studies and integrating industry leaders' thoughts, this book serves as an essential playbook for anyone aiming to create lasting competitive advantages through customer relationships.
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
Carmine Gallo | Mcgraw Hill

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

RM45.00 MYR

Goodreads rating: 4.07

RM45.00 MYR

67% off est. retail

In stock: Like New

This book is a must-read for anyone looking to improve their presentation skills. With the guidance of Carmine Gallo, a communications expert, you will learn the secrets behind Steve Jobs's legendary presentations. The book breaks down Jobs's techniques into 18 easily digestible "scenes," offering practical examples and proven strategies for creating engaging and compelling presentations. Whether you're a novice or an experienced speaker, this book will help you captivate your audience and leave a lasting impression. Get ready to wow your audience the Steve Jobs way!
Film Production Management - Thryft
Bastian Clevé | Focal Press

Film Production Management

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.02

RM30.00 MYR RM15.00 MYR 50% off

89% off est. retail

In stock: Very Good

Film Production Management provides a practical and comprehensive guide to producing a screenplay, including budgeting, scheduling, location scouting, and more. It offers valuable tips for low-budget productions and includes sample forms and charts for daily use in production offices. With over 80 films under his belt, Cleve's expertise makes the book an indispensable resource for anyone aspiring to work in Hollywood's production departments.
Negotiation - Harvard Business Essentials
Michael Wheeler | Harvard Business School Press

Negotiation - Harvard Business Essentials

RM42.00 MYR

Goodreads rating: 3.97

RM42.00 MYR

61% off est. retail

In stock: Very Good

Since you seem interested in the intricacies of negotiation, this book by Harvard Business School Press is like having a mentor in your pocket. It's not just theory; it's a practical toolkit designed to make you a negotiating powerhouse in any business scenario. From preparing information to understanding power dynamics, it promises to transform your approach, ensuring your negotiation outcomes swing impressively in your favor. Plus, the interactive tools from their companion website could be the perfect companion for refining your skills.
Crisis Communications - A Casebook Approach - Thryft
Kathleen Fearn-Banks | Routledge

Crisis Communications - A Casebook Approach

RM45.00 MYR RM19.00 MYR 58% off

Goodreads rating: 3.84

RM45.00 MYR RM19.00 MYR 58% off

95% off est. retail

In stock: Like New

This book is a great read for anyone who wants to understand how to effectively communicate during a crisis. The author presents real-life case studies, making it easy for readers to understand how to respond when faced with a crisis. The book emphasizes the importance of proactive crisis communication planning and provides useful tips on developing crisis management strategies. Overall, readers will find this book to be a valuable resource in navigating the complexities of crises.
Inside Out: Microsoft-In Our Own Words - Thryft
Microsoft Corporation | Warner Business Books

Inside Out: Microsoft-In Our Own Words

RM34.00 MYR RM30.00 MYR 12% off

Goodreads rating: 3.71

RM34.00 MYR RM30.00 MYR 12% off

87% off est. retail

In stock: Well Read

If you're fascinated by tech giants and pioneering minds like those of Bill Gates and Steve Ballmer, "Inside Out: Microsoft-In Our Own Words" could offer you an authentic peek behind Microsoft's curtain. Imagine walking through a gallery of stories and snapshots that encapsulate its cultural and managerial ethos, all while exploring the battles and alliances that have shaped the tech world. This book promises such a tour for anyone intrigued by industry-shaping corporate sagas.
Movie Marketing: Opening the Picture and Giving It Legs
Tiiu Lukk | Silman-james Press

Movie Marketing: Opening the Picture and Giving It Legs

RM42.00 MYR RM23.00 MYR 45% off

Goodreads rating: 3.42

RM42.00 MYR RM23.00 MYR 45% off

78% off est. retail

In stock: Very Good

If you're intrigued by the inner workings of film promotion or considering a dive into the industry yourself, this read is invaluable. The book pulls back the curtain on the marketing magic behind both blockbusters and indie favorites. It's a treasure trove of case studies that will arm you with knowledge from real-world campaigns and give you a nuanced understanding of what it takes to make a film shine in the marketplace.
The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly - Thryft
David Meerman Scott | Wiley

The New Rules of Marketing & PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.84

RM30.00 MYR RM15.00 MYR 50% off

86% off est. retail

In stock: Well Read

Recommended for marketers wanting to stay current. Provides step-by-step actions for harnessing the internet to connect with customers. Includes a new chapter on mobile marketing and fresh case studies.
High Impact Presentations : The Most Effective Way to Communicate With Virtually Any Audience Anywhere - Thryft
Lee Bowman, Jackie Stewart  | Bene Factum Publishing Ltd

High Impact Presentations : The Most Effective Way to Communicate With Virtually Any Audience Anywhere

RM42.00 MYR RM15.00 MYR 64% off

Goodreads rating: 3.0

RM42.00 MYR RM15.00 MYR 64% off

In stock: Very Good

Whether you're pitching ideas, teaching a class, or leading a team, mastering the art of presentation is critical. "High Impact Presentations" is a guide to command attention and convey messages effectively. This book breaks down strategies that can make you a more confident and persuasive speaker. It's a great resource for anyone looking to leave a lasting impression in professional or personal settings.
How to Connect in Business in 90 Seconds or Less
Nicholas Boothman | Workman Publishing Company

How to Connect in Business in 90 Seconds or Less

RM38.00 MYR

Goodreads rating: 3.74

RM38.00 MYR

In stock: Well Read

If you're someone who's ever felt awkward or struggled with networking at work, Nicholas Boothman's insights could be a game changer. His book isn't just about making quick connections; it's about creating relationships that are genuine and last beyond the initial handshake. Whether you're new to the business world or looking to refresh your networking skills, this book offers practical strategies that are easy to apply in any professional scenario.
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Jim Aitchison | September 1, 2007

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

RM147.00 MYR

Goodreads rating: 4.02

RM147.00 MYR

In stock: Very Good

If you're looking to understand what makes some print ads not just good, but great, "Cutting Edge Advertising" can be your playbook. This book dives into the art and science of crafting compelling advertisements. It's like a tour guide for navigating the evolving landscape of brand promotion, tailored for creatives and marketers wanting to leave a mark in the industry.
The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft
Ian I. Mitroff, Harold A. Linstone  | State University Of New York Press

The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World

RM42.00 MYR RM15.00 MYR 64% off

Goodreads rating: 0.0

RM42.00 MYR RM15.00 MYR 64% off

91% off est. retail

In stock: Well Read

This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.
How Asia Advertises
Jim Aitchison | Wiley

How Asia Advertises

RM53.00 MYR RM23.00 MYR 57% off

Goodreads rating: 3.64

RM53.00 MYR RM23.00 MYR 57% off

92% off est. retail

In stock: Very Good

"How Asia Advertises" is more than just another book on ads; it dives into the heart of what makes a campaign truly successful—strategy and problem-solving. If you're operating in the Asian market or just fascinated by its advertising dynamics, this book could be your atlas. Through 100 compelling case studies, it not only showcases creativity but also delves into the marketing philosophies that drive a third of the world's consumers. It's a broad, data-backed look at ads that work, a resource that can enrich your understanding whether you're a professional or a student of the trade.
One Stop Marketing - Thryft
Jonathan Trivers | John Wiley & Sons

One Stop Marketing

RM34.00 MYR RM26.00 MYR 24% off

Goodreads rating: 3.0

RM34.00 MYR RM26.00 MYR 24% off

87% off est. retail

In stock: Well Read

If you're a small business owner feeling lost in a sea of retail giants, "One Stop Marketing" could be your compass. Trivers zeroes in on the marketing know-how that can help your store stand out, delighting your core customers and pivoting as their habits evolve. The practical tips from real-world examples are like having a marketing mentor—informative and action-oriented.
How To Write A Great CV - Discover What Interviewers Are Looking For, Focus On Your Strengths And Perfect Your Presentation - Thryft
Paul McGee | How To Books

How To Write A Great CV - Discover What Interviewers Are Looking For, Focus On Your Strengths And Perfect Your Presentation

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 2.4

RM30.00 MYR RM15.00 MYR 50% off

78% off est. retail

In stock: Very Good

Recommendation: This book is a must-read for anyone seeking to improve their chances of securing a job. With practical advice on self-assessment, skills evaluation, and tailoring your CV to specific job requirements, it helps you confidently present yourself as the ideal candidate. The interview preparation tips are an added bonus, making this book an essential resource for job seekers.
Powerful Conversations: How High Impact Leaders Communicate
Philip J. Harkins, Warren Bennis  | Mcgraw Hill

Powerful Conversations: How High Impact Leaders Communicate

RM38.00 MYR RM30.00 MYR 21% off

Goodreads rating: 3.67

RM38.00 MYR RM30.00 MYR 21% off

75% off est. retail

In stock: Well Read

If you're aiming to cultivate a more dynamic presence in your professional sphere, "Powerful Conversations" might just be the key. Phil Harkins gives a master class in transforming everyday interactions into opportunities for impact and leadership growth. The strategies within are not only actionable but have been proven to work for industry leaders. Whether you're looking to strengthen your organization or enhance your personal communication prowess, this book is your coach.
Smiling Tiger, Hidden Dragon
John Ng | Armour Publishing

Smiling Tiger, Hidden Dragon

RM42.00 MYR RM15.00 MYR 64% off

Goodreads rating: 3.38

RM42.00 MYR RM15.00 MYR 64% off

In stock: Very Good, Well Read

If you often find yourself at odds with colleagues or family, "Smiling Tiger, Hidden Dragon" could be the guide you need. John Ng explores conflict resolution in a way that promotes personal growth and better relationships. It's a valuable read for anyone looking to turn confrontations into positive interactions and build stronger bonds.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media : An Introduction

RM38.00 MYR RM15.00 MYR 61% off

Goodreads rating: 2.87

RM38.00 MYR RM15.00 MYR 61% off

86% off est. retail

In stock: Well Read

This book is ideal for students or professionals interested in the social, cultural, and economic impacts of new media technologies. It delves into various factors such as digitization, convergence, interactivity, networking, and globalization that have brought about significant changes. The book offers insight into the role of creative industries in the new economy and cyberpolitics and provides a comprehensive understanding of how new media affects various aspects of society.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.