Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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ABC All-Media Court Reporting Handbook for Broadcast and Print Journalists and Media Students
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Considering your interest in media and journalism, the "ABC All-Media Court Reporting Handbook" could be an essential addition to your professional library. It brings clarity to the often-complicated intersection of media freedom and legal restrictions, something that's crucial for anyone in the field. Phil Kafcaloudes has provided a concise resource that tackles complex legal issues with straightforward answers, which can be an indispensable guide for broadcast and print journalists, as well as students navigating media laws.
High Impact Speeches: How to Create & Deliver Words That Move Minds - Thryft

High Impact Speeches: How to Create & Deliver Words That Move Minds

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This book is a must-read for anyone who wants to become a powerful and influential speaker. It not only teaches the techniques of crafting and delivering impactful speeches but also helps you develop your own unique style. By sharing the strategies that have worked for some of the greatest speakers in history, Richard F. Heller empowers readers to inform, persuade, and captivate their audience. Whether you're a business executive, a student, or someone looking to enhance your communication skills, High Impact Speeches will guide you in writing and delivering a winning speech that can advance your career and leave a lasting impact on your audience.
Are You Brand Dead?: The Creativeans Brandbuilder Approach to Building Your Brand - Thryft

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"If you're a CEO, entrepreneur, or communication specialist looking for an easy-to-understand guide on branding, 'Are You Brand Dead?' is for you. This book features step-by-step instructions and case studies on successful brands that offer insights on how branding has helped these companies in their respective industries. Its unique Creativeans BrandBuilder approach will help you breathe new life into your brand and stand out from your competitors."
The New York Festivals: International Advertising Awards No. 7 - Thryft

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Recommended for students and professionals in advertising/design. Celebrates world-class creativity and excellence in design, with stunning examples of print, package and promotional design. The book showcases the best campaigns that students and professionals can learn from and be inspired by.
Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

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Goodreads rating: 5.0

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If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.
Men's Style: The Thinking Man's Guide to Dress - Thryft
Russell Smith | Thomas Dunne Books

Men's Style: The Thinking Man's Guide to Dress

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Goodreads rating: 3.64

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If you appreciate the subtleties of a well-tailored suit and the crispness of a perfectly folded pocket square, Russell Smith's guide is for you. It's an insightful take on not just what to wear but how to wear it, allowing you to express your personal style with confidence. Elevate your wardrobe and your presence with this smart, accessible read.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

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Goodreads rating: 3.71

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If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Corporate Information Systems Management: Text and Cases - Thryft
James L. McKenney, Lynda M. Applegate, F. Warren McFarlan  | Richard D Irwin

Corporate Information Systems Management: Text and Cases

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Goodreads rating: 4.33

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If you're interested in understanding how businesses handle their complex information systems, this one might be for you. The combination of text and case studies offers a practical perspective that’s bound to give you insights into IT strategies and challenges that corporations face. Perfect for those looking to delve into information management complexities or studying business IT.
The Executive's Guide To Winning Presentations - Thryft
Herman Holtz | Wiley

The Executive's Guide To Winning Presentations

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This book is a must-read for executives and senior managers who want to take their presentation skills to the next level. With practical tips and techniques, it guides you on how to captivate your audience, choose the right presentation style, and effectively sell your message. Whether it's mastering the use of audio-visual aids or creating a powerful image, "The Executive's Guide to Winning Presentations" equips you with the tools to deliver influential and impactful business presentations.
Media Audiences : Effects, Users, Institutions, and Power - Thryft
John L. Sullivan | Sage Publications, Inc

Media Audiences : Effects, Users, Institutions, and Power

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Goodreads rating: 2.93

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If you're curious about the multifaceted relationship between media and audience, "Media Audiences" offers a thorough exploration that's particularly relevant in an era where content consumption is omnipresent. It peels away the layers of how we're shaped by media and yet, shape it in return—perfect for anyone interested in the nuances of media influence and the evolution of audiences as both consumers and producers.
Succeed in Business: Japan - Thryft
Graphic Arts Center | Kuperard Pub

Succeed in Business: Japan

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This book is a must-read for anyone interested in doing business in Japan. Written by authors with extensive experience in the country, it provides practical insights into the local customs and etiquette. The book is well-organized and easy to read, making it a valuable resource for business travelers, students, and anyone interested in Japanese culture. The authors provide real-life examples and success stories, making the book both entertaining and informative. Overall, this book is an excellent tool for anyone interested in succeeding in business in Japan.
Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

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If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.
Advertising: More Fun in the Philippines - Thryft
Tony Harris | Anvil Publishing, Inc.

Advertising: More Fun in the Philippines

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Goodreads rating: 4.38

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This book offers a vibrant journey behind the scenes of a campaign that redefined how a country promotes itself. If you're intrigued by how catchy slogans can transform national perceptions and influence global travelers, you'll find Tony Harris' account enlightening. It's a captivating narrative showcasing marketing genius, innovation, and the power of a simple message resonating worldwide. A must-read for those fascinated by advertising's impact on culture and economy.
Screen Future Paperback - Thryft
Brian David Johnson | Intel Press

Screen Future Paperback

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Goodreads rating: 3.6

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Screen Future Paperback could be a good read for media enthusiasts and professionals who are interested in the intersection between technology and entertainment. This book offers a well-researched and visionary analysis of the future of media, providing insights into the people, technology, and economics that are shaping the entertainment industry. One of the most distinctive features of the book is its blending of social and computer sciences, media history, and engaging conversations with industry experts, making it an illuminating, informative, and interesting read for anyone interested in this field.
The Business Coach					The Coach Shows You How to Climb the Ladder of Success in Your Work and Your Life... - Thryft
Bradley J Sugars | Action International

The Business Coach The Coach Shows You How to Climb the Ladder of Success in Your Work and Your Life...

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If you're looking to elevate your work and personal life, "The Business Coach" could be your guide. Bradley J. Sugars delivers a mentor-in-a-book experience, offering clear, actionable advice that has the potential to transform your business strategies and encourage personal growth. It's like having a coach by your side, without the hefty price tag.
Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever - Thryft

Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever

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With dazzling wit and acuity, three-time Pulitzer Prize finalist Savan
dissects contemporary language to discover what the most popular idioms
reveal about America today.


Author: Leslie Savan
Publisher: Alfred A. Knopf
Publication Date: 2005
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft

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The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
Inside Out: Microsoft-In Our Own Words - Thryft
Microsoft Corporation | Warner Business Books

Inside Out: Microsoft-In Our Own Words

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Goodreads rating: 3.71

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If you're fascinated by tech giants and pioneering minds like those of Bill Gates and Steve Ballmer, "Inside Out: Microsoft-In Our Own Words" could offer you an authentic peek behind Microsoft's curtain. Imagine walking through a gallery of stories and snapshots that encapsulate its cultural and managerial ethos, all while exploring the battles and alliances that have shaped the tech world. This book promises such a tour for anyone intrigued by industry-shaping corporate sagas.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

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Goodreads rating: 4.0

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This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
The Medium Is The Message - And 50 Other Ridiculous Advertising Rules - Thryft

The Medium Is The Message - And 50 Other Ridiculous Advertising Rules

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If you're fascinated by the bold universe of advertising, this book is a quirky treasure trove that distills the industry's beliefs and maxims into bite-sized wit. It's a perfect blend of humor and insight, offering a jaunt through ad land's peculiar landscape that'll leave you both entertained and wiser about the rules that drive this creative world.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

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Goodreads rating: 3.79

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This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
Eco Design : Environmentally Sound Packaging and Graphic Design - Thryft
Laura et al Herrmann | Rockport Pub

Eco Design : Environmentally Sound Packaging and Graphic Design

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If you're keen on where creativity meets sustainability, "Eco Design" by Richard Roat could become your new reference book. It's a compact but insightful resource on how to reconcile aesthetics and environmental responsibility in packaging and design. Diving into this book, you'll gain inspiration and practical knowledge that could transform how you approach design projects.
Essentials of Negotiation
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If the art of negotiation is a skill you're looking to sharpen, 'Essentials of Negotiation' is a treasure trove. With its focused exploration of negotiation psychology, this book could be a compact companion for improving your bargaining techniques, managing conflicts, and understanding the complex dynamics of human interactions in professional and personal settings.
Communication Mosaics : An Introduction to the Field of Communication, International Edition - Thryft
Julia T. Wood | Cengage Learning

Communication Mosaics : An Introduction to the Field of Communication, International Edition

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Goodreads rating: 3.49

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This book is a great choice for anyone who wants to improve their communication skills, both in their personal and professional life. Its unique feature is its focus on the mosaic-like nature of communication, emphasizing the different contexts in which communication takes place. The author's first-person narrative style and relatable student commentaries make the text engaging and easy to read, while its up-to-date research and practical advice provide readers with concrete steps to becoming a more effective communicator. Overall, this book is highly recommended for anyone looking to enhance their communication skills and succeed in their personal and professional endeavors.
Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

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Goodreads rating: 3.94

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If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
Lifescripts for Managers
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Mark Levine, Michael Caplan, Stephen M. Pollan  | Wiley

Lifescripts for Managers

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Goodreads rating: 3.71

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If you often find yourself searching for the right words during tough workplace conversations, "Lifescripts for Managers" could be your go-to guide. Those dialogue flowcharts are a game changer—they offer clear paths for you to follow during a variety of scenarios, whether it's discussing pay with your team or bringing up sensitive issues with higher-ups. It's like having a management coach in your pocket.
Behind The Scenes In Advertising - Bull, More Bull - Thryft
Jeremy J.D. Bullmore | World Advertising Research Cen

Behind The Scenes In Advertising - Bull, More Bull

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Goodreads rating: 4.07

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This book is a must-read for anyone curious about the mysterious world of advertising. Jeremy Bullmore, a seasoned insider, pulls back the curtain to reveal the reality behind the glossy ads and persuasive campaigns. With wit and insight, Bullmore exposes the tricks, tactics, and sometimes questionable ethics of the industry. His intimate knowledge and sharp observations make this book an eye-opening and enlightening read that will forever change the way you view advertisements.
Business Vocabulary In Use Advanced - Thryft
Bill Mascull | Cambridge University Press

Business Vocabulary In Use Advanced

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Goodreads rating: 4.21

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Business Vocabulary In Use Advanced could be a good read for you if you're an advanced English learner looking to improve your language skills specifically for business and professional purposes. This book is unique because it offers carefully researched vocabulary that represents how native speakers actually communicate. With its clear presentation and practice exercises, it covers a wide range of up-to-date business topics and concepts, giving you the tools to enhance your communication skills in a professional setting.
Ogilvy on Advertising
David Ogilvy | Vintage

Ogilvy on Advertising

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Goodreads rating: 4.14

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If you're peering into the world of advertising, let "Ogilvy on Advertising" be your guide. David Ogilvy lays out the landscape of the ad business with the sharpness and wit only a true insider possesses. From crafting compelling copy to the nuances of the industry's inner workings, his experiences serve not just as a tutorial but as a source of inspiration for anyone aiming to master the art of persuasion in business. This isn't just a book; it's a mentorship in paperback form.
Business French - Thryft

Business French

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This book is a must-read for business professionals looking to acquire practical French skills for their career. With carefully graded units covering both written and spoken French, along with reading passages on economic life in France and French-speaking North Africa, this book offers comprehensive language training specifically tailored for the business context. Whether you're a manager or a secretary, this book will equip you with the necessary skills and vocabulary to excel in the French-speaking business world.
Cutting Edge Commercials - How to Create the World's Best TV Ads for Brands in the 21st Century
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If you're peeking behind the curtain of top-notch advertising, "Cutting Edge Commercials" is your front-row seat to the magic of turning brand stories into must-watch TV moments. Dive into this book, and you'll glean insights from the pros, transforming your creative hunches into captivating, effective commercials that resonate in today's market. Perfect for aspiring ad creators and brand strategists alike.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

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Goodreads rating: 3.9

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Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
From Wall Street to Bukit Merah: Strategies of a corporate leader - Thryft
Hsuan Owyang | Times Books International

From Wall Street to Bukit Merah: Strategies of a corporate leader

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Goodreads rating: 3.0

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If you're curious about the intersection of Western business acumen and the dynamism of Southeast Asian markets, Hsuan Owyang's journey will fascinate you. His blend of corporate insight and regional specificity provides a unique case study in adapting business strategies to local contexts. It's a compelling read for those interested in international business or leadership in diverse cultural settings.
Working Internationally: Expatriation, Migration and Other Global Work - Thryft
Yvonne McNulty, Chris Brewster  | Edward Elgar Publishing

Working Internationally: Expatriation, Migration and Other Global Work

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This book is a must-read for individuals interested in the complexities of international work. Unlike other textbooks, it covers a wide range of international work types, including high-status expatriation, short-term project work, and even the management of refugees. The authors, renowned in the field, provide in-depth insights and research on topics such as global HRM, compensation, talent management, and human rights. With practical exercises and reflective questions, this book is a valuable resource for students and practitioners looking to expand their understanding of working internationally and how it goes beyond traditional conception.
One Stop Marketing - Thryft
Jonathan Trivers | John Wiley & Sons

One Stop Marketing

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Goodreads rating: 3.0

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If you're a small business owner feeling lost in a sea of retail giants, "One Stop Marketing" could be your compass. Trivers zeroes in on the marketing know-how that can help your store stand out, delighting your core customers and pivoting as their habits evolve. The practical tips from real-world examples are like having a marketing mentor—informative and action-oriented.
The 250 Job Interview Questions : You'll Most Likely Be Asked...and the Answers That Will Get You Hired! - Thryft
Peter Veruki | Adams Media

The 250 Job Interview Questions : You'll Most Likely Be Asked...and the Answers That Will Get You Hired!

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Goodreads rating: 3.4

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Stepping into an interview can be daunting, but this book promises to be like a secret weapon tucked in your briefcase. Peter Veruki has distilled insightful gems that could help you navigate through tough questions with confidence. You might find yourself recommending this to friends before their big days, appreciating how it transformed your approach from nervous to self-assured.
Direct Marketing in Practice - Thryft
Brian Thomas, Matthew Housden  | Routledge

Direct Marketing in Practice

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Goodreads rating: 3.43

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In stock: Very Good

This book is a must-read for anyone interested in the field of direct marketing. It provides a comprehensive guide to plan, implement, and evaluate a successful direct marketing campaign. One of its unique features is that it integrates new technologies with conventional methods, which makes it a valuable resource for marketers in the digital age. The book also includes review questions and exercises to help readers practice what they have learned. Overall, this book is highly recommended for undergraduate students of marketing, professionals in the field, and anyone looking to improve the effectiveness of their direct marketing efforts.
The Financial Professional's Guide to Persuading 1 or 1,000 - Thryft

The Financial Professional's Guide to Persuading 1 or 1,000

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If you're in the financial services game, communication can make or break your career. This book holds the key to mastering public seminars and presentations, offering strategies that could transform the way you showcase your services. Think of it as your personal coach for becoming the advisor everyone trusts and listens to, whether you're speaking to an individual or an auditorium.
One Show Design, Volume 4 : To Steal is Genius - Thryft
The One Club | Rockport Publishers

One Show Design, Volume 4 : To Steal is Genius

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Goodreads rating: 3.0

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If you're looking for inspiration or just appreciate beauty in advertising and design, "One Show Design, Volume 4" could be a gem for you. It's a visual feast packed with cutting-edge creativity from major brands, providing insight into what makes exceptional design work successful. As you leaf through the vibrant, full-color pages, you'll find yourself understanding and valuing the role design plays in shaping our culture.
International Public Relations : A Comparative Analysis - Thryft
Ni Chen, Hugh M. Culbertson  | Routledge

International Public Relations : A Comparative Analysis

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Goodreads rating: 2.44

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This book is a great read for those interested in understanding public relations practices across the world. It provides a comparative analysis of public relations strategies across countries and regions and offers insights into the cultural, societal, and political factors that shape communications in different parts of the world. This book is ideal for PR professionals working for multinational organizations, educators teaching international communication, and researchers studying the field of international PR.
Branding - The Power Of Market Identity - Thryft
David E. Carter | Watson-guptill Pubns

Branding - The Power Of Market Identity

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Goodreads rating: 3.78

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In stock: Very Good

This book is a comprehensive guide on creating and managing corporate or brand identity programs. It covers the latest trends and techniques in branding and provides insights into building strong brand identities. If you're a marketer, entrepreneur, or involved in branding, this book is an excellent resource to maximize your brand's power and impact. It offers practical advice, real-life case studies, and examples from leading brands that make it a must-read for anyone looking to build and strengthen their brand.
Unstoppable					Using the Power of Focus to Take Action and Achieve Your Goals - Thryft
Pete Wilkinson | Capstone

Unstoppable Using the Power of Focus to Take Action and Achieve Your Goals

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Goodreads rating: 3.88

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If you've been feeling stuck in a rut and your to-do lists are piling up with little to show for them, "Unstoppable" might just be the catalyst you need. Pete Wilkinson uses his experience as a coach and triathlete to give you an actionable blueprint to not just dream, but do. This book could be the running mate you need to finally cross those finish lines in your life.
Public Relations Practices : Managerial Case Studies and Problems - Thryft

Public Relations Practices : Managerial Case Studies and Problems

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Goodreads rating: 3.32

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This book could be a good read for anyone interested in public relations, especially students of introductory public relations, public relations campaigns, cases & problems, business communications, management and society. It provides a wide variety of real-life cases for readers to analyze and study, helping them develop agile thinking in applying effective PR practices to different situations.
Thought Leadership Meets Business: How business schools can become more successful - Thryft
Peter Lorange | Cambridge University Press

Thought Leadership Meets Business: How business schools can become more successful

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Goodreads rating: 4.0

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If you're deeply invested in future-proofing your career in business management or academia, this book serves as a strategic playbook. Peter Lorange, with his seasoned experience at IMD, unveils invaluable insights on how executive education can evolve to meet real-world business demands. This isn't just theory; it's a guide borne of proven success and emerging trends in global business education.
How to Say It Style Guide - Thryft
Rosalie Maggio | Prentice Hall Press

How to Say It Style Guide

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Goodreads rating: 3.0

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Whether you're hammering out a business report or crafting an email that needs to impress, Rosalie Maggio's "How to Say It Style Guide" can be your secret weapon. It's like having a trusted mentor perched on your shoulder, whispering the secrets to clean, compelling communication. Dive in to troubleshoot your prose or polish your punctuation with confidence; this guide makes it a breeze.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft

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This book provides practical strategies to help overcome resistance in business settings, to increase sales and become more persuasive. It includes cutting-edge research on body language, which can be applied to make selling more fun. Users will appreciate the author's focus on reducing resistance and making the selling process more effective.
Perfect Phrases for Negotiating Salary and Job Offers: Hundreds of Ready-to-Use Phrases to Help You Get the Best Possible Salary, Perks, or Promotion
If you're feeling anxious about discussing salary or job terms, this book serves as a secret weapon. With it, you'll feel like you have a mentor guiding you through each conversation, ensuring you come across as both professional and assertive. You'll walk away from negotiations feeling assured you've presented yourself in the best light.
Technology and Communications - Thryft
Richard B. Platt | Silver Dolphin

Technology and Communications

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This book is a great read for anyone interested in the progress of human communication and technology. With a well-written and engaging approach, Richard B Platt explores the origins of the internet, the world wide web, and satellite communications. The book also includes a complete timeline of communication technology, making it a great resource for those interested in the history of our methods of communication. Overall, Technology and Communications is a must-read for any lover of technology and history.
Clear and to the Point : 8 psychological principles for compelling PowerPoint presentations - Thryft
Stephen M. Kosslyn | Oxford University Press

Clear and to the Point : 8 psychological principles for compelling PowerPoint presentations

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Goodreads rating: 3.61

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This book is a must-read for anyone who wants to create attention-grabbing presentations. Kosslyn's eight principles are backed by modern science, and he provides numerous examples and tips to help readers create presentations that are clear, memorable, and enjoyable. One of the book's most distinctive features is its emphasis on the importance of understanding how the brain processes information, and how this can be leveraged to make presentations more effective. Readers who follow Kosslyn's guidelines are sure to receive rave reviews for their next presentation.
The Public Speaker's Joke Book - Thryft
Kevin Goldstein-Jackson | Elliot Right Way Books

The Public Speaker's Joke Book

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Goodreads rating: 5.0

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Recommended for those seeking to add humor to speeches. Provides a collection of humorous anecdotes that can be used to spice up speeches and presentations.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.