Let the Story Do the Work: The Art of Storytelling for Business Success

Regular price RM63.23 MYR
Unit price
per
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Let the Story Do the Work: The Art of Storytelling for Business Success

Regular price RM63.23 MYR
Unit price
per
ISBN: 9780814438015
Authors: Esther K. Choy
Publisher: AMACOM
Date of Publication: 2017-07-27
Format: Hardcover
Related Collections: Business
Related Topics: Communication
Goodreads rating: 3.73
(rated by 195 readers)

Description

People forget facts, but they never forget a good story. Let the Story Do the Work shows how the art of storytelling is key for any business to achieve success. For most, there’s nothing easy about crafting a memorable story, let alone linking it to professional goals. However, material for stories and anecdotes that can be used for your professional success already surround you. To get people interested in and convinced by what you are saying, you need to tell an interesting story. As the Founder and Chief Story Facilitator at Leadership Story Lab, a company that helps executives unlock the persuasive power of storytelling, Esther Choy teaches you how to mine your experience for simple narratives that will achieve your goals. In Let the Story Do the Work , you can learn When you find the perfect hook, structure your story according to its strengths, and deliver it at the right time in the right way, you’ll see firsthand how easy it is to turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
Condition guide
 

Similar Reads

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.