The Internet Case Study Book

Regular price RM122.48 MYR
Unit price
per
Compare to estimated retail price: RM209.25 MYR  

Insights into internet projects' triumphs and strategies.

If you're keen on understanding what makes a successful web project, "The Internet Case Study Book" is a treasure trove. It's like a guided tour through the world of online success stories, complete with the nitty-gritty details of project development from conception to execution. It could be a great resource when you're gearing up to take on the digital world by storm.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Internet Case Study Book

Regular price RM122.48 MYR
Unit price
per
Compare to estimated retail price: RM209.25 MYR  
ISBN: 9783836518956
Publisher: Taschen America Llc
Date of Publication: 2010-04-01
Format: Hardcover
Related Collections: Business
Goodreads rating: 3.7
(rated by 30 readers)

Description

How to make your business work online. Featuring 60 success stories, from clients' briefings to final projects, this book provides detailed studies divided into five categories: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors. Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient, and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy, and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.
Condition guide
 

Insights into internet projects' triumphs and strategies.

If you're keen on understanding what makes a successful web project, "The Internet Case Study Book" is a treasure trove. It's like a guided tour through the world of online success stories, complete with the nitty-gritty details of project development from conception to execution. It could be a great resource when you're gearing up to take on the digital world by storm.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.