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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Successful Interview Skills : How to Prepare, Answer Tough Questions and Get Your Ideal Job - Thryft
Rebecca Corfield | Kogan Page Business Books

Successful Interview Skills : How to Prepare, Answer Tough Questions and Get Your Ideal Job

RM21.82 MYR from RM14.43 MYR Save up to 43%

Goodreads rating: 3.26

RM21.82 MYR from RM14.43 MYR Save up to 43%

In stock: Well Read

This book is a great resource for job seekers who want to prepare for an interview. It offers practical advice on how to answer tough questions, make a good impression, and present oneself professionally. The author breaks down the interview process into simple steps, making it easy to follow and understand. Users would appreciate the useful tips, examples, and insights that the book provides, helping them achieve their ideal job.
Marketing Communications : Principles and Practice - Thryft
Philip J. Kitchen | Cengage Learning Emea

Marketing Communications : Principles and Practice

RM51.41 MYR from RM21.82 MYR Save up to 59%

Goodreads rating: 3.75

RM51.41 MYR from RM21.82 MYR Save up to 59%

In stock: Well Read

Marketing Communications: Principles and Practice is an essential guide that provides a thorough understanding of the practical and theoretical frameworks of successful marketing communication. This book is highly recommended for students and practitioners looking to improve their knowledge and understanding of advertising, direct marketing, public relations, and the Internet. The case studies and opinions of recognized experts make it a valuable tool for achieving success in marketing communication.
New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media : An Introduction

RM36.62 MYR from RM18.12 MYR Save up to 55%

Goodreads rating: 2.87

RM36.62 MYR from RM18.12 MYR Save up to 55%

In stock: Well Read

This book is ideal for students or professionals interested in the social, cultural, and economic impacts of new media technologies. It delves into various factors such as digitization, convergence, interactivity, networking, and globalization that have brought about significant changes. The book offers insight into the role of creative industries in the new economy and cyberpolitics and provides a comprehensive understanding of how new media affects various aspects of society.
Confident Conversations - Thryft

Confident Conversations

RM29.22 MYR from RM14.43 MYR Save up to 56%

RM29.22 MYR from RM14.43 MYR Save up to 56%

In stock: Well Read

This book would be a great read for anyone who struggles with communicating their business idea effectively. With its innovative approach of using tough questions as conversation starters, Confident Conversations helps you overcome hesitation and stumble to become a more confident and persuasive communicator. Discover how to converse authentically and effortlessly about your business, leaving a lasting impression on your audience.
Education for Judgment: The Artistry of Discussion Leadership
New
Roland Christensen, C. Roland Christensen, David A. Garvin  | Harvard Business Review Press

Education for Judgment: The Artistry of Discussion Leadership

from RM35.91 MYR

Goodreads rating: 3.82

from RM35.91 MYR

In stock: Like New, Well Read

This book could be a good read for teachers, educators, or anyone interested in improving their facilitation skills. Education For Judgment provides practical advice on how to lead engaging and productive group discussions. It offers strategies on how to navigate group dynamics, encourage independent thinking, and evaluate student participation. Mastering the art of discussion leadership can transform an average class into an extraordinary one, and this book shows you how.
Mobile Strategy - How Your Company Can Win By Embracing Mobile Technologies - Thryft
Dirk Nicol | Ibm Press

Mobile Strategy - How Your Company Can Win By Embracing Mobile Technologies

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.65

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

This book is a must-read for any IT leader looking to leverage the power of mobile technologies. With real-world case studies and proven best practices, Dirk Nicol provides the guidance needed to successfully navigate the complex world of mobile strategy. From understanding consumerized IT to managing security threats, this book covers it all. Don't miss out on the opportunity to transform your business and stay ahead of the competition.
Managerial Communication: Strategies and Applications - Thryft
Hynes | Mcgraw Hill Higher Education

Managerial Communication: Strategies and Applications

RM32.11 MYR from RM21.82 MYR Save up to 36%

Goodreads rating: 3.61

RM32.11 MYR from RM21.82 MYR Save up to 36%

In stock: Very Good

If you're stepping into a managerial role or looking to refine your communication skills in a leadership position, "Managerial Communication: Strategies and Applications" could be the guide you need. Hynes taps into effective strategies and real-world applications that resonate with current managerial demands, helping you navigate both oral and written communication with greater finesse. The book's strategic approach and robust research base provide insights that could be vital for effective management in the modern workplace.
Marketing Genius - Thryft
Peter Fisk | Capstone

Marketing Genius

RM44.02 MYR from RM14.43 MYR Save up to 74%

Goodreads rating: 3.86

RM44.02 MYR from RM14.43 MYR Save up to 74%

In stock: Very Good

"Marketing Genius" could be just what you're looking for if you're keen on transforming ordinary marketing into something extraordinary. Peter Fisk presents thought-provoking insights combined with practical wisdom, making marketing feel almost like an adventurous art form. His diverse experience promises unique perspectives that cut through conventional marketing noise. Dive in and let your own 'marketing genius' come alive.
Digital Strategies for Powerful Corporate Communications - Thryft
Paul A. Argenti, Courtney M. Barnes, Courtney Barnes  | Mcgraw Hill

Digital Strategies for Powerful Corporate Communications

RM55.11 MYR from RM25.52 MYR Save up to 59%

Goodreads rating: 3.54

RM55.11 MYR from RM25.52 MYR Save up to 59%

In stock: Very Good

This book is an essential guide for businesses seeking to modernize their communication strategies and harness the power of the digital world to engage with stakeholders. Using case studies from major corporations, the authors provide a practical framework for building transparent, authentic engagement with employees, customers, and investors. The book outlines the steps to build a culture of engagement and transparency, manage internal communications, recruit and retain top talent, and develop effective messages that resonate with customers and investors. If you're looking to stay ahead of the curve in the digital age, this is a must-read.
The Complete Idiot's Guide To Online Marketing - Thryft
Bill Eager, Cathy McCall  | Alpha

The Complete Idiot's Guide To Online Marketing

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.33

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

This book is ideal for those who are just starting with online marketing. It simplifies the marketing process and provides valuable advice on how to effectively market products through various online channels such as email, promotions and surveys. The book is easy to read, comprehensive and informative, making it a worthwhile read for those interested in learning the basics of online marketing.
The Public Relations Handbook - Thryft
Alison Theaker | Routledge

The Public Relations Handbook

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.54

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

The Public Relations Handbook is an excellent resource for anyone seeking to gain comprehensive understanding of the Public Relations industry. It offers diverse case studies for corporate communication, finance, and marketing strategies, along with practical tips for ethical and professional conduct in the field. The book also includes a new chapter on effective online public relations, and is an updated edition by author Alison Theaker with extensive contributions from industry professionals.
Guide to Sound Systems for Worship - Thryft
Jon F. Eiche | Yamaha

Guide to Sound Systems for Worship

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.9

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

This book is essential for anyone involved in the audio system of a place of worship. It covers all the basics of sound systems in a clear and concise manner, making it accessible to those who may not have much prior knowledge. The author, Jon Eiche, has many years of experience in the audio industry and offers practical advice that can be implemented in any worship setting. The book's non-denominational and non-brand-specific approach is also a plus, making it an all-around useful guide. Highly recommended!
Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork - Thryft
Arthur B. Vangundy, Linda Naiman  | Booksurge Publishing

Orchestrating Collaboration at Work : Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork

RM69.91 MYR from RM51.41 MYR Save up to 32%

Goodreads rating: 4.0

RM69.91 MYR from RM51.41 MYR Save up to 32%

In stock: Very Good

If you're looking to spice up your team meetings or you're a facilitator aiming to break the ice in an unconventional way, "Orchestrating Collaboration at Work" could be your go-to resource. Linda Naiman employs the vibrancy of the arts to breathe new life into team dynamics, bridging creativity with professional growth. Engage with this book and watch the walls between colleagues become canvases for collaboration.
Develop Your Marketing Skills - Thryft
Dr Neil Richardson, Ruth M Gosnay  | Kogan Page

Develop Your Marketing Skills

RM32.92 MYR from RM25.52 MYR Save up to 30%

Goodreads rating: 3.33

RM32.92 MYR from RM25.52 MYR Save up to 30%

In stock: Very Good

If you're eager to dive into the world of marketing with a practical approach, "Develop Your Marketing Skills" would be a great pick. It walks you through both foundational concepts and current trends, with a strong emphasis on real-world application. Whether you're an entrepreneur eager to grow your business or a marketing novice wanting to step into the field, this book breaks it all down into manageable insights, giving you the confidence to apply what you learn.
I Have a Strategy (No You Don't): The Illustrated Guide to Strategy
Howell J. Malham Jr. | Jossey-bass

I Have a Strategy (No You Don't): The Illustrated Guide to Strategy

from RM36.62 MYR

Goodreads rating: 3.33

from RM36.62 MYR

In stock: Well Read

If you've ever found yourself nodding along in a meeting without quite grasping the elusive concept of 'strategy,' this book is a godsend. Howell J. Malham Jr. takes what can be a dry topic and injects humor and simplicity with colorful characters and clear illustrations. It's the sort of book that simultaneously enlightens and entertains, ensuring you'll never be out of your depth in those strategy discussions again.
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft
Wally Wood, Jerry Acuff  | Wiley

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

RM32.92 MYR from RM21.82 MYR Save up to 40%

Goodreads rating: 3.54

RM32.92 MYR from RM21.82 MYR Save up to 40%

In stock: Well Read

If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.
Onprint - Thryft
Laia Blasco Soplon | Index Books S L

Onprint

from RM14.43 MYR Save up to 38%

Goodreads rating: 3.6

from RM14.43 MYR Save up to 38%

In stock: Well Read

This book is a must-read for designers and creatives who want to elevate their print media projects. With a clear and practical approach, "Onprint" breaks down the complex process of print graphic production, giving readers a comprehensive understanding of prepress, printing, and post-print systems. Whether you're a beginner or an experienced professional, this book will help demystify the world of print and provide valuable insights into both technical limitations and creative possibilities. It also explores the exciting intersection of print and digital publication, making it an essential resource for anyone seeking to stay at the forefront of design trends.
Presenting for TV and Video
Joanne Zorian-Lynn | A&c Black

Presenting for TV and Video

from RM32.92 MYR

Goodreads rating: 0.0

from RM32.92 MYR

In stock: Well Read

If the thought of speaking on camera fills you with dread, or if you simply want to polish your video presentation skills, this book is a treasure trove of practical advice. Joanne Zorian-Lynn’s expertise could just be the confidence boost you need to shine on screen and nail your next video project or TV appearance.
Crisis Communications - A Casebook Approach - Thryft
Kathleen Fearn-Banks | Routledge

Crisis Communications - A Casebook Approach

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.84

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Like New

This book is a great read for anyone who wants to understand how to effectively communicate during a crisis. The author presents real-life case studies, making it easy for readers to understand how to respond when faced with a crisis. The book emphasizes the importance of proactive crisis communication planning and provides useful tips on developing crisis management strategies. Overall, readers will find this book to be a valuable resource in navigating the complexities of crises.
Facebook Marketing For Dummies - Thryft
John Haydon | Dummies Tech

Facebook Marketing For Dummies

RM32.92 MYR from RM18.12 MYR Save up to 45%

Goodreads rating: 3.33

RM32.92 MYR from RM18.12 MYR Save up to 45%

In stock: Very Good

If you're looking to give your brand's online presence a serious boost, "Facebook Marketing For Dummies" might just be your ideal companion. It's like having an expert sit down with you to guide you through the nuances of social media promotion. With clear, step-by-step advice, this book is a beacon for those wanting to navigate the often-intimidating world of Facebook marketing without getting lost at sea.
Public Relations Online : Lasting Concepts for Changing Media - Thryft
Tom Kelleher | Sage Publications, Inc

Public Relations Online : Lasting Concepts for Changing Media

RM81.00 MYR from RM32.92 MYR Save up to 59%

Goodreads rating: 3.57

RM81.00 MYR from RM32.92 MYR Save up to 59%

In stock: Very Good

Public Relations Online provides hands-on internet exercises and alternative perspectives that offer an overall understanding of the computer systems and networks and how real people use online media to communicate effectively. It's an excellent resource for advanced undergraduate and graduate students for Public Relations courses.
Supply Chain Science - Thryft
Wallace J. Hopp | Waveland Pr Inc

Supply Chain Science

RM32.92 MYR from RM21.82 MYR Save up to 37%

Goodreads rating: 3.93

RM32.92 MYR from RM21.82 MYR Save up to 37%

In stock: Like New

If navigating the complexities of supply chains seems daunting, "Supply Chain Science" can be your compass. Wallace J. Hopp makes the intricate world of supply chain management accessible with a blend of scientific approach and practical examples. You'll find it particularly helpful if you're a manager aiming to understand operational systems without getting bogged down by heavy math. Perfect for enhancing your strategic planning with grounded insights.
Dealing With Difficult People
New
Rick Kirschner, Rick Brinkman  | Mcgraw Hill

Dealing With Difficult People

from RM40.32 MYR

Goodreads rating: 3.53

from RM40.32 MYR

In stock: Very Good

Dealing with Difficult People could be a good read for individuals struggling to manage difficult individuals in their personal or professional life. The authors use their expertise to provide specific strategies and actions to help readers understand difficult people, recognize why they act the way they do, and influence them to change their behavior. The book's unique and distinctive feature is the ten most unwanted behaviors and how to deal with them using essential skills of blending and redirecting. Overall, readers can expect to gain confidence and tact when managing challenging personalities.
Effective Leadership - Thryft
Chris Roebuck | Amacom Books

Effective Leadership

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 5.0

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

This book could be a good read for you if you want to enhance your leadership skills and become an effective leader. Through practical exercises and insightful guidance, Effective Leadership demystifies the concept of leadership and empowers readers to develop their own leadership abilities. Whether you're a seasoned professional or just starting your career, this book will equip you with the tools and knowledge to inspire and motivate your team, leading to greater productivity and success. Discover your leadership potential and unlock a world of possibilities.
Up the Agency: The Funny Business Of Advertising - Thryft
Peter Mayle | St. Martin's Griffin

Up the Agency: The Funny Business Of Advertising

RM29.22 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.56

RM29.22 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

This book is a must-read for anyone curious about the inner workings of the advertising industry. With sharp wit and a keen eye for detail, Peter Mayle takes readers on a rollercoaster ride through the ups and downs of a creative career in this glamorous yet cutthroat world. From the frenzy and desperation of putting together a new campaign to the fickleness of the product-buying public, Mayle's honest and humorous insights will keep you entertained from start to finish. A hilarious and eye-opening read for both insiders and outsiders alike.
Born to Win : Transactional Analysis with Gestalt Experiments - Thryft
Muriel James, Dorothy Jongeward  | Berkley

Born to Win : Transactional Analysis with Gestalt Experiments

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 4.07

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

This book is a game changer for anyone seeking to understand and unlock their full potential. With its practical exercises and experiments, it offers a roadmap to personal growth and empowerment. You'll gain valuable insights and learn how to make conscious decisions, develop your own ethical system, and positively impact the lives of those around you. Born to Win will inspire and motivate you to embrace your inherent ability to shape your own destiny and live a fulfilling life.
Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau  | Mcgraw Hill Higher Education

Marketing Research (Int'l Ed)

RM73.61 MYR from RM29.22 MYR Save up to 60%

Goodreads rating: 4.19

RM73.61 MYR from RM29.22 MYR Save up to 60%

In stock: Very Good

Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
Body Language: How to Read Others' Thoughts by Their Gestures
New
Allan Pease | Camel Publishing

Body Language: How to Read Others' Thoughts by Their Gestures

from RM14.43 MYR

Goodreads rating: 3.84

from RM14.43 MYR

In stock: Well Read

This book could be a good read for you if you've ever wondered what people are thinking without them saying a word. Body Language by Allan Pease teaches you how to decipher the hidden meanings behind gestures and expressions, giving you a whole new perspective on human interaction. By learning the subtle cues that reveal someone's true thoughts and feelings, you'll gain an advantage in both personal and professional relationships. Get ready to unlock the secrets of non-verbal communication and become a mind reader in no time.
Organizational Communication : Challenges of Change, Diversity, and Continuity - Thryft
William W. Neher | Pearson

Organizational Communication : Challenges of Change, Diversity, and Continuity

RM121.69 MYR from RM51.41 MYR Save up to 60%

Goodreads rating: 5.0

RM121.69 MYR from RM51.41 MYR Save up to 60%

In stock: Well Read

Recommended for individuals interested in learning about organizational communication theories and their practical application in global, diverse, and changing organizations. The book provides a student-centered approach with case studies that explore issues related to communication ethics and diversity. Its unique feature is that it offers multiple perspectives (critical, interpretive, functionalist and managerial) to organizational communication, making it a well-rounded resource for readers.
Exploring Marketing Research - Thryft

Exploring Marketing Research

RM115.67 MYR from RM66.21 MYR Save up to 46%

RM115.67 MYR from RM66.21 MYR Save up to 46%

In stock: Very Good

If you're intrigued by how technology revolutionizes data gathering and customer insights, "Exploring Marketing Research" delves into the intersections of IT and marketing in a way that's both accessible and comprehensive. Given the internet's monumental role in shaping today's marketing strategies, you'll find this read provides a deeper understanding of the evolving landscape and prepares you for the market's digital future. It's especially beneficial if you're advancing your career in marketing or spearheading initiatives that hinge on market research.
How To Write A Great CV - Discover What Interviewers Are Looking For, Focus On Your Strengths And Perfect Your Presentation - Thryft
Paul McGee | How To Books

How To Write A Great CV - Discover What Interviewers Are Looking For, Focus On Your Strengths And Perfect Your Presentation

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 2.4

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

Recommendation: This book is a must-read for anyone seeking to improve their chances of securing a job. With practical advice on self-assessment, skills evaluation, and tailoring your CV to specific job requirements, it helps you confidently present yourself as the ideal candidate. The interview preparation tips are an added bonus, making this book an essential resource for job seekers.
Clio Awards : The 42nd Annual Awards Competition - Thryft
Ron Mather | Rockport

Clio Awards : The 42nd Annual Awards Competition

RM40.32 MYR from RM18.12 MYR Save up to 55%

Goodreads rating: 0.0

RM40.32 MYR from RM18.12 MYR Save up to 55%

In stock: Very Good

The Clio Awards is an excellent read for anyone interested in the advertising industry. This book showcases some of the most powerful, innovative and brilliant ads created by leading professionals in the field. It is an excellent resource for students of the craft, as it exemplifies the standard for future advertising and represents the pinnacle of graphic design and creativity.
Feedback That Works: How to Build and Deliver Your Message
New
Center for Creative Leadership (CCL), Sloan R. Weitzel  | Pfeiffer

Feedback That Works: How to Build and Deliver Your Message

from RM32.92 MYR

Goodreads rating: 3.82

from RM32.92 MYR

In stock: Very Good

If you're aiming to sharpen your feedback skills, this book is a perfect tool. It breaks down the complexities of giving and receiving feedback into easily digestible steps, allowing you to effectively foster growth in your workplace. The Center for Creative Leadership has distilled their extensive expertise into this guide, making it an invaluable resource for anyone looking to develop this crucial skill. Whether you're just starting out as a team leader or are looking to refine your executive feedback tactics, this book offers actionable insights for you to apply immediately.
100 Great Business Ideas From Leading Companies Around the World - Thryft
Jeremy Kourdi | Marshall Cavendish Corp

100 Great Business Ideas From Leading Companies Around the World

RM32.92 MYR from RM18.12 MYR Save up to 46%

Goodreads rating: 3.38

RM32.92 MYR from RM18.12 MYR Save up to 46%

In stock: Well Read

Diving into '100 Great Business Ideas' is like having a mentor who distills years of corporate success into actionable strategies. The book's strength lies in Jeremy Kourdi’s ability to articulate complex concepts from business giants into digestible, implementable tips. It’s ideal for aspiring entrepreneurs and established professionals seeking to inject innovative thinking into their ventures.
Annabel Williams Book of Wedding and Portrait Photography - Thryft
Annabel Williams | Rotovision

Annabel Williams Book of Wedding and Portrait Photography

RM32.92 MYR from RM18.12 MYR Save up to 51%

Goodreads rating: 3.91

RM32.92 MYR from RM18.12 MYR Save up to 51%

In stock: Well Read

If you're eager to inject more life and modern flair into your photography, Annabel Williams' book could be an inspiring mentor. It offers more than just technical knowledge; it provides a personal insight into creating dynamic, commercially viable, and emotionally resonant photographs that stand the test of time. This guide is perfect for any photographer looking to break free from conventional constraints and embrace a fresher, more expressive approach to capturing those special moments.
Communicate With Confidence, Revised And Expanded Edition: How To Say It Right The First Time And Every Time
New
Dianna Booher | Mcgraw Hill

Communicate With Confidence, Revised And Expanded Edition: How To Say It Right The First Time And Every Time

from RM25.52 MYR

Goodreads rating: 3.82

from RM25.52 MYR

In stock: Very Good

This book is an essential guide for anyone looking to improve their communication skills, whether in a professional or personal setting. With practical tips and techniques, it teaches you how to communicate clearly, tactfully, and confidently in any situation, be it running meetings, negotiating, resolving conflicts, or networking. Reading this book will not only help you become a better communicator but also empower you to stand out in every conversation. Don't miss out on this comprehensive resource for effective communication.
Options Made Easy: Your Guide to Profitable Trading
Guy Cohen | Ft Pr

Options Made Easy: Your Guide to Profitable Trading

from RM158.68 MYR

Goodreads rating: 3.76

from RM158.68 MYR

In stock: Well Read

If you've been intrigued by the idea of trading but felt intimidated by the complexity, "Options Made Easy" is a great starting point. Guy Cohen has a knack for breaking down the intricacies of stock and option trading into digestible, easily understood pieces. It's practical, so you won't just be reading theories; you'll actually get a grasp on strategies that you can put into action. It's a bridge from wondering to doing in the trading world.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

RM29.22 MYR from RM18.12 MYR Save up to 45%

Goodreads rating: 3.91

RM29.22 MYR from RM18.12 MYR Save up to 45%

In stock: Very Good

If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Life As a Daymaker: How to Change the World by Simply Making Someone's Day - Thryft
David Wagner | Jodere Group

Life As a Daymaker: How to Change the World by Simply Making Someone's Day

RM32.92 MYR from RM18.12 MYR Save up to 46%

Goodreads rating: 4.13

RM32.92 MYR from RM18.12 MYR Save up to 46%

In stock: Very Good

If you're feeling the need to infuse your daily routine with more purpose, Wagner's perspective can be a game-changer. His notion that we can deeply impact the world one kind gesture at a time is simple yet profound. This book not only provides a shot of optimism but gives concrete ways to make positivity a daily practice. It's a heartfelt reminder that we're all interconnected, and even small actions can echo positively in others' lives.
Writing and Speaking at Work (2nd Edition) - Thryft
Edward P. Bailey | Prentice Hall

Writing and Speaking at Work (2nd Edition)

RM69.91 MYR from RM29.22 MYR Save up to 59%

Goodreads rating: 3.75

RM69.91 MYR from RM29.22 MYR Save up to 59%

In stock: Well Read

Concise but thorough, this popular business communication text is packed with practical advice to help students improve their writing and speaking skills.   Shorter than most other business communications texts, Writing & Speaking at Work, 4e draws from the author’s years of experience as a college instructor and consultant in business and government. It delivers practical insight and instruction that will equip students with the tools to be effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, it focuses on the two critical communication needs of business people: writing and speaking.
How to Create a Portfolio (Portfolio Skills) - Thryft
Fig Taylor | Laurence King Publishing

How to Create a Portfolio (Portfolio Skills)

RM47.71 MYR from RM25.52 MYR Save up to 50%

Goodreads rating: 3.93

RM47.71 MYR from RM25.52 MYR Save up to 50%

In stock: Well Read

If you're kicking off a career in illustration or graphic design, this book is your roadmap to crafting a striking portfolio that captures your unique flair. It's packed with guidance on selecting your best work, presenting it effectively, and marketing yourself in the digital age. An essential companion for artists ready to showcase their talents professionally.
Up Your Service - Thryft
Ron Kaufman | Ron Kaufman Pte Ltd

Up Your Service

RM18.12 MYR from RM14.43 MYR Save up to 59%

Goodreads rating: 4.18

RM18.12 MYR from RM14.43 MYR Save up to 59%

In stock: Well Read

If you're running a business or managing a team, "Up Your Service" could give you a new perspective on customer satisfaction. It's not just another manual; it digs into the philosophy of service that could shape your company culture. Full of actionable tips, it's like having a coach guiding you to create experiences that turn customers into advocates. It's inspiring, practical, and may just be the blueprint to differentiate your service from the rest.
Are You Communicating? - You Can't Manage Without It - Thryft
Donald Walton | Mcgraw-hill

Are You Communicating? - You Can't Manage Without It

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 2.92

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

This book could be a good read for anyone looking to improve their communication skills. It provides practical advice on listening, speaking, and writing effectively, and showcases how these skills have a significant impact on the success of various companies. By learning from real-life examples, readers can understand the importance of effective communication in both personal and professional relationships. Whether you are a manager, student, or someone who wants to enhance their communication abilities, this book offers valuable insights and strategies for better interpersonal communication.
Dental Assistant - Thryft
Rosemary Wallner | Capstone Pr Inc

Dental Assistant

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 0.0

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Like New

This book is a comprehensive guide for those who want to pursue a career as a dental assistant. It covers everything from educational requirements to job responsibilities, providing valuable insights into the profession. Readers can expect to gain a clear understanding of what it takes to succeed in this field, as well as the potential for career growth.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

RM21.82 MYR from RM14.43 MYR Save up to 51%

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Very Good

This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson College Div

Consumer Behavior: Buying, Having, and Being

RM117.99 MYR from RM66.21 MYR Save up to 46%

Goodreads rating: 3.87

RM117.99 MYR from RM66.21 MYR Save up to 46%

In stock: Very Good

If you've ever wondered why we buy what we buy, "Consumer Behavior" sheds light on the mysteries of shopping habits. Michael R. Solomon's engaging text will take you on a journey through the very heart of marketing, revealing how our decisions are influenced by a variety of factors. This book is perfect for anyone curious about the intersection of psychology and commerce or students looking to dive into marketing principles.
Tomorrow People : Future Consumers and How to Read Them - Thryft

Tomorrow People : Future Consumers and How to Read Them

RM55.11 MYR from RM25.52 MYR Save up to 57%

Goodreads rating: 3.36

RM55.11 MYR from RM25.52 MYR Save up to 57%

In stock: Very Good

The Tomorrow People is a must-read for anyone interested in understanding consumer behavior and anticipating future trends. Raymond's insight into emerging lifestyles and cultural changes will help readers map, predict, and respond to market trends before competitors, and create new products, services and brands that deliver future profits. This book teaches you how to read people rather than reports and shift your business to a more customer-centric approach.
Group Dynamics - Thryft
Donelson R. Forsyth | Wadsworth Publishing

Group Dynamics

RM44.02 MYR from RM18.12 MYR Save up to 60%

Goodreads rating: 3.58

RM44.02 MYR from RM18.12 MYR Save up to 60%

In stock: Well Read

"If you want to learn about group dynamics and understand how different phases of group behaviour work, this book is for you. It covers both traditional and newer topics, providing a well-rounded picture of group dynamics. The author quotes a wide range of research, making this book a reliable and comprehensive resource."
An Asian Perspective on Mediation - Thryft
Joel Lee, Hwee Hwee Teh | Academy Publishing

An Asian Perspective on Mediation

RM32.92 MYR from RM21.82 MYR Save up to 34%

Goodreads rating: 3.0

RM32.92 MYR from RM21.82 MYR Save up to 34%

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Understanding conflict resolution requires a touch of cultural nuance that isn't often discussed in general mediation literature. This book fills a vital gap by exploring how Asian perspectives shift the dynamics of mediation. It's a worthwhile read for anyone interested in conflict resolution, international relations, or cross-cultural communications, offering insights that can inform both professional practice and academic understanding.
Cue and Cut : A Practical Approach to Working in Multi-Camera Studios - Thryft
Roger Singleton-Turner | Manchester University Press

Cue and Cut : A Practical Approach to Working in Multi-Camera Studios

RM22.26 MYR from RM14.43 MYR Save up to 48%

Goodreads rating: 3.33

RM22.26 MYR from RM14.43 MYR Save up to 48%

In stock: Like New

"Cue and Cut" is an excellent guide for individuals interested in working in television studios or pursuing a career in multi-camera content creation. The book offers practical advice, from understanding the equipment required to producing a polished result. The book is based on the first-hand experience of the author, who has worked with the top production crews in the BBC and ITV. With extensive coverage of multi-camera aspects, "Cue and Cut" is recommended for undergraduate, HND, B.Tech, post-graduate students, and anyone interested in mastering the multi-camera studio, regardless of their experience level.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.