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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Understanding the Business Environment: Inside and Outside the Organisation - Thryft
Claire Capon | Financial Times

Understanding the Business Environment: Inside and Outside the Organisation

RM32.92 MYR from RM18.12 MYR Save up to 45%

Goodreads rating: 3.58

RM32.92 MYR from RM18.12 MYR Save up to 45%

In stock: Like New, Very Good

If you're diving into the world of business studies, Capon's book could be your ideal starting block. It frames the complexities of organizational environments in a way that's accessible yet thorough, perfect for grounding your understanding in both theory and practice. Whether you're a student or an emerging professional, you'll find it packed with insights that will help you navigate the intricacies of the business world.
Fantastic Folders And Exceptional Envelopes: A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals - Thryft
Jenny Sullivan, Patricia Belyea  | Rockport Pub

Fantastic Folders And Exceptional Envelopes: A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals

RM40.32 MYR from RM14.43 MYR Save up to 72%

Goodreads rating: 3.75

RM40.32 MYR from RM14.43 MYR Save up to 72%

In stock: Well Read

If you're passionate about graphic design and understand the impact of packaging, "Fantastic Folders And Exceptional Envelopes" could be just the inspiration you need. This book delves into the nuances of designing custom carriers that not only stand out visually but also function superbly. It's great for someone who appreciates that the devil is in the details — from flap styles to paper choices, this guide could help you transform a mundane task into an art form, potentially making your work the talk of the town and a deal-sealer.
One Show 2009 - Thryft
One Club | Rockport Publishers

One Show 2009

RM44.02 MYR from RM21.82 MYR Save up to 54%

Goodreads rating: 3.67

RM44.02 MYR from RM21.82 MYR Save up to 54%

In stock: Like New

If advertising and design captivate you, 'One Show 2009' deserves a spot on your shelf. It's a comprehensive treasure trove that reveals the pinnacle of creativity in the industry for that year. Imagine immersing yourself in the crème de la crème of ad campaigns, web designs, and product design, all in one beautifully packaged set. It's both a source of inspiration and a benchmark for professionals and enthusiasts alike.
The New Influencers: A Marketer's Guide to the New Social Media
New
Geoffrey A. Moore, Paul Gillin  | Linden Publishing

The New Influencers: A Marketer's Guide to the New Social Media

from RM40.32 MYR

Goodreads rating: 3.77

from RM40.32 MYR

In stock: Well Read

If you're looking to navigate the shifting tides of marketing in the digital age, "The New Influencers" could streamline your journey. Paul Gillin unpacks the disruptive power of social media and blogs, offering tangible strategies to engage with key online personalities effectively. Whether you run a small business or helm marketing at a large firm, this book could be the compass you need to leverage the influence economy to your brand's advantage.
We Have A Deal - Thryft

We Have A Deal

RM29.22 MYR from RM14.43 MYR Save up to 56%

RM29.22 MYR from RM14.43 MYR Save up to 56%

In stock: Well Read

Reasons to read "We Have A Deal": - This book goes beyond negotiation theory and explores the unwritten rules of deal making, giving you a comprehensive understanding of the subject. - You'll learn practical skills to negotiate like a pro and develop the flexibility to adapt to different negotiating situations. - By understanding the underlying motivations of others, you'll be able to overcome obstacles and achieve successful outcomes in every deal. - Whether you're responsible for large deals at work or simply renegotiating your phone contract, this book is a valuable resource to help you achieve what you want.
How To Say It Best - Choice Words, Phrases & Model Speeches For Every Occasion - Thryft
Jack Griffin | Prentice Hall Press

How To Say It Best - Choice Words, Phrases & Model Speeches For Every Occasion

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 4.07

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

"How to Say It Best" provides a comprehensive guide to speech-making for all kinds of occasions. With its suggestions for appropriate language and phrases, it can help users craft speeches that are both effective and memorable. Users would appreciate the author's insights into expressing emotions and delivering impactful orations.
Leading Across New Borders - How to Succeed as the Center Shifts
New
Ernest Gundling, Karen Cvitkovich, Christie Caldwell  | Wiley

Leading Across New Borders - How to Succeed as the Center Shifts

from RM32.92 MYR

Goodreads rating: 4.0

from RM32.92 MYR

In stock: Well Read

Considering the shifting economic power dynamics, "Leading Across New Borders" could be the compass you need in today's global market. It doesn't just theorize but grounds you in practical wisdom, shared by those with boots on the ground in international leadership roles. It's essential for the leader who aims to transcend cultural and organizational boundaries, motivating and guiding diverse teams to success. This guide will equip you with strategies to not only adjust but to thrive amidst the intricate tapestry of global business.
Conversations With Economists: New Classical Economists and Opponents Speak Out on the Current Controversy in Macroeconomics - Thryft
Arjo Klamer | Rowman & Littlefield Publishers

Conversations With Economists: New Classical Economists and Opponents Speak Out on the Current Controversy in Macroeconomics

RM32.92 MYR from RM21.82 MYR Save up to 37%

Goodreads rating: 4.0

RM32.92 MYR from RM21.82 MYR Save up to 37%

In stock: Well Read

If you're intrigued by the dynamics of macroeconomics and appreciate the clarity that direct conversation can bring, this book is a treasure trove. It demystifies complex economic theories by bringing you into the room with some of the most influential economists of the time. Think of it as a masterclass where you get to understand the nuances of economic thought straight from the minds shaping the field.
Workbook - Thryft
Jill B. Treadwell, Donald Treadwell  | Allyn & Bacon

Workbook

RM51.41 MYR from RM25.52 MYR Save up to 54%

Goodreads rating: 0.0

RM51.41 MYR from RM25.52 MYR Save up to 54%

In stock: Well Read

Student Workbook for Public Relations Principles in Practice
The Interpersonal Communication Book
New
Joseph A. DeVito | Pearson

The Interpersonal Communication Book

from RM44.02 MYR

Goodreads rating: 3.84

from RM44.02 MYR

In stock: Well Read

If you're keen to improve how you connect with those around you, "The Interpersonal Communication Book" can be a real game-changer. It dives into the intricacies of human interactions, breaking down the complex dance of conversation, body language, and the subtleties of non-verbal communication. With DeVito's guidance, you'll come away with practical skills that enhance every aspect of your daily communications.
Secrets Of Superstar Speakers: Wisdom from the Greatest Motivators of Our Time - Thryft
Lilly Walters, Brian Tracy  | Mcgraw-hill

Secrets Of Superstar Speakers: Wisdom from the Greatest Motivators of Our Time

RM32.92 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.47

RM32.92 MYR from RM14.43 MYR Save up to 56%

In stock: Well Read

This book would be a good read for anyone who is interested in public speaking or is seeking motivation and inspiration. It offers exclusive insights and wisdom from the greatest motivational speakers of our time, such as Anthony Robbins and Lou Holtz. By reading this book, you will learn the winning formula behind their success and how they have impacted the lives of countless individuals. Get ready to be inspired and motivated to reach new heights in your own life.
Find a Job Through Social Networking: Use LinkedIn, Twitter, Facebook, Blogs and More to Advance Your Career - Thryft
Ellen Sautter, Diane Crompton  | Jist Works

Find a Job Through Social Networking: Use LinkedIn, Twitter, Facebook, Blogs and More to Advance Your Career

RM29.22 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 3.22

RM29.22 MYR from RM14.43 MYR Save up to 56%

In stock: Very Good

This book could be a good read for you if you are looking to leverage social media platforms to advance your career. It reveals the secrets of using LinkedIn, Twitter, Facebook, blogs, and more to find job opportunities and make valuable connections. With practical tips and strategies, it empowers you to navigate the world of social networking to maximize your job search and achieve career success.
How to Be the Person Successful Companies Fight to Keep: The Insider's Guide to Being #1 in the Workplace - Thryft
Connie Podesta | Simon & Schuster

How to Be the Person Successful Companies Fight to Keep: The Insider's Guide to Being #1 in the Workplace

RM32.92 MYR from RM18.12 MYR Save up to 51%

Goodreads rating: 3.76

RM32.92 MYR from RM18.12 MYR Save up to 51%

In stock: Very Good

If you're feeling uneasy about job stability or seeking to boost your value at work, Connie Podesta's insights could make all the difference. The strategies here are drawn from a sturdy foundation of business leader surveys, meaning they're battle-tested in the real world. Plus, getting ahead of downsizing waves by becoming indispensable is wisdom that never ages, even if the book's from 1997.
Secrets of Power Negotiating: Inside Secrets from a Master Negotiator
New
Roger Dawson | Weiser

Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

from RM32.92 MYR

Goodreads rating: 4.05

from RM32.92 MYR

In stock: Very Good

If you've ever felt outmaneuvered in negotiations, this book is your game changer. Dawson's insights dismantle the fear of negotiation, replacing it with solid, tactical knowledge. It's like having a mentor guide your every move, ensuring you approach each deal with confidence and the know-how to emerge successful. Applying these strategies means you're not just bargaining – you're elevating the art of negotiation in your business and personal life.
Crafting & Implementing Strategy Text and Readings - Thryft
Arthur A. Thompson Jr. | Irwin Professional Publishing

Crafting & Implementing Strategy Text and Readings

RM32.92 MYR from RM21.82 MYR Save up to 34%

Goodreads rating: 3.64

RM32.92 MYR from RM21.82 MYR Save up to 34%

In stock: Well Read

If you're delving into the nuances of strategic management or you’re a business student preparing for the corporate world, this book might suit your needs. It's packed with real-world examples, providing not just the theory but also the practice of strategy crafting and implementation, which can add depth to your understanding. Plus, it's designed to challenge and refine your strategic thinking skills.
Consumer Behavior : International Edition - Thryft

Consumer Behavior : International Edition

RM69.91 MYR from RM29.22 MYR Save up to 58%

RM69.91 MYR from RM29.22 MYR Save up to 58%

In stock: Well Read

This book is great for undergraduate or first year MBA students who want to understand how the Internet has changed the way people obtain information about potential purchases. With a strong empirical and market segmentation approach, it includes 32 Active Learning mini-cases, making it interactive and engaging. The book's most unique feature is its focus on the digital era, making it a must-read for anyone interested in understanding consumer behavior in the modern age.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft
Joseph R. Dominick | Mcgraw-hill Humanities/social Sciences/languages

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 3.76

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know
Robert Dodenhoff | Sourcebooks

The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know

from RM40.32 MYR

Goodreads rating: 4.0

from RM40.32 MYR

In stock: Well Read

'The Man Test' might be just the right touch of humor and challenge you're looking for. Imagine sitting around with friends, debating whether you've got what it takes to be considered a real man today. It's more than fun—it's a quirky tool that tests your know-how in practical life skills and survival, from negotiating a raise to escaping a sinking car. The unexpected scenarios mixed with real-life skills make for an engaging read and a self-test that could be as enlightening as it is entertaining.
Packaging : 50 Real-Life Projects Uncovered - Thryft
Catharine M. Fishel | Rockport Pub

Packaging : 50 Real-Life Projects Uncovered

RM51.41 MYR from RM36.62 MYR Save up to 30%

Goodreads rating: 4.0

RM51.41 MYR from RM36.62 MYR Save up to 30%

In stock: Very Good

If you have a fascination for the artistry behind the products we use every day, this book offers a treasure trove of insights. By dissecting real-world examples, you'll get a behind-the-scenes look at the packaging design process, from the earliest sketches to the finished product. Whether you're a budding designer, a marketer, or simply curious about packaging, you'll find 'Packaging: 50 Real-Life Projects Uncovered' an enlightening and practical guide to design challenges and triumphs.
Electronic Commerce: A Managerial Perspective - Thryft
Efraim Turban, David King, Jae Kyu Lee

Electronic Commerce: A Managerial Perspective

RM36.62 MYR from RM29.22 MYR Save up to 20%

Goodreads rating: 3.88

RM36.62 MYR from RM29.22 MYR Save up to 20%

In stock: Well Read

If you're aiming to understand the ins and outs of electronic commerce from a managerial standpoint, this book is a goldmine. It's not just about the technology; it gives you an interdisciplinary glimpse, meshing together crucial aspects like marketing and finance with real-world corporate examples, making the complex world of EC both accessible and actionable. Plus, its emphasis on application rather than just theory could provide practical insights directly applicable to workplace challenges.
How Audiences Decide : A Cognitive Approach to Business Communication - Thryft
Richard O. Young | Routledge

How Audiences Decide : A Cognitive Approach to Business Communication

RM103.20 MYR from RM40.32 MYR Save up to 61%

Goodreads rating: 3.86

RM103.20 MYR from RM40.32 MYR Save up to 61%

In stock: Very Good

Recommendation: If you are interested in understanding the cognitive processes that inform business communication, then "How Audiences Decide" is a must-read for you. Richard Young presents a meticulously researched and comprehensive analysis of his chosen topic. This book is an excellent resource for MBA students, professors, and anyone interested in improving their communication skills.
Judgment: How Winning Leaders Make Great Calls
Warren G. Bennis, Noel M. Tichy  | Portfolio Hardcover

Judgment: How Winning Leaders Make Great Calls

from RM36.62 MYR

Goodreads rating: 3.68

from RM36.62 MYR

In stock: Well Read

If leadership or decision-making is your game, "Judgment" is like having elite coaches in your corner. It peels back the layers on what makes or breaks leaders at critical moments. The insights of Tichy and Bennis, packed with real-world examples from renowned CEOs, are invaluable. They don't just theorize; they equip you with a framework to make those tough calls yourself. This isn't just another leadership book; it's a guide for anyone who wants to understand the interplay between judgment and success.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Ronni T. Marshak, Patricia B. Seybold  | Crown Business

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

RM51.41 MYR from RM25.52 MYR Save up to 54%

Goodreads rating: 3.54

RM51.41 MYR from RM25.52 MYR Save up to 54%

In stock: Well Read

If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
The 3 Keys to Empowerment: Release the Power Within People for Astonishing Results - Thryft
Kenneth H. Blanchard, Alan Randolph, John P. Carlos  | Berrett-koehler Publishers

The 3 Keys to Empowerment: Release the Power Within People for Astonishing Results

RM36.62 MYR from RM18.12 MYR Save up to 55%

Goodreads rating: 3.58

RM36.62 MYR from RM18.12 MYR Save up to 55%

In stock: Well Read

If you're a manager struggling to foster a dynamic, innovative environment where your team feels truly invested, "The 3 Keys to Empowerment" could be your guide. It doesn't just buzz around the concept of empowerment; it equips you with practical steps. Through sharing knowledge, setting clear boundaries, and emphasizing teamwork, this book can help transform your managerial approach and potentially lead to more rewarding results.
Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer - Thryft
Robert L. Shook, C. Britt Beemer  | Crown Business

Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer

RM25.52 MYR from RM14.43 MYR Save up to 59%

Goodreads rating: 3.1

RM25.52 MYR from RM14.43 MYR Save up to 59%

In stock: Well Read

This book could be a good read for you if you want to understand the psychology behind consumer behavior and learn effective marketing strategies. The author provides eye-opening research and statistics on American consumers that will help you improve your advertising, public relations, customer service, and strategic planning. With its revolutionary prescriptions, this book will equip you with the knowledge to win in today's competitive consumer market. So, dive into the world of predatory marketing and gain valuable insights to stay ahead in the business world!
Intercultural Business Communication - Thryft
Jeanette S. Martin, Lillian H. Chaney  | Pearson College Div

Intercultural Business Communication

RM51.41 MYR from RM21.82 MYR Save up to 58%

Goodreads rating: 3.74

RM51.41 MYR from RM21.82 MYR Save up to 58%

In stock: Well Read

This book is an essential guide for individuals seeking to develop intercultural competencies. The author draws on Delphi panels of experts to provide insights from different cultures, preparation for culturally diverse work teams, and tips for fostering and maintaining respectful and effective communication in a globalized business world.
Manager's survival guide - how to avoid the 750 most common mistakes in dealing with people - Thryft
Allan Krieff | Prentice Hall Direct

Manager's survival guide - how to avoid the 750 most common mistakes in dealing with people

RM47.71 MYR from RM21.82 MYR Save up to 58%

Goodreads rating: 0.0

RM47.71 MYR from RM21.82 MYR Save up to 58%

In stock: Well Read

Lists common mistakes to avoid in dealing with employees, customers, and potential clients
Growth Is Dead - Now What? : Law Firms On The Brink - Thryft
Peter J. Kalis Esq., Bruce Macewen  | Createspace Independent Publishing Platform

Growth Is Dead - Now What? : Law Firms On The Brink

RM32.92 MYR from RM21.82 MYR Save up to 37%

Goodreads rating: 4.08

RM32.92 MYR from RM21.82 MYR Save up to 37%

In stock: Very Good

If you work in or around the legal sector, Bruce MacEwen's "Growth Is Dead" could revolutionize your understanding of today's market challenges. It's more than an analysis of post-2008 financial woes; it's a collection of insights urging law firm leaders to rethink their business models. The book's direct impact on industry leaders recommends it as vital reading for understanding and navigating the evolving legal landscape.
Making Conflict Resolution Happen: A Simple and Effective Guide to Dealing With Conflict at Work - Thryft
Laurie Dicker | Business & Professional Pub

Making Conflict Resolution Happen: A Simple and Effective Guide to Dealing With Conflict at Work

RM32.11 MYR from RM21.82 MYR Save up to 36%

Goodreads rating: 0.0

RM32.11 MYR from RM21.82 MYR Save up to 36%

In stock: Well Read

If you're dealing with office tension or leadership challenges, Laurie Dicker's book could be a valuable asset. It’s filled with straightforward strategies that are easy to put into action, empowering you to transform workplace conflicts into opportunities for growth and collaboration. Anyone eager to foster respect and resolve disputes fairly would find this book remarkably useful.
Cutting Edge Advertising
New
Jim Aitchison, Neil French  | Prentice Hall Ptr

Cutting Edge Advertising

from RM21.82 MYR

Goodreads rating: 4.02

from RM21.82 MYR

In stock: Well Read

If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
Perfect Phrases for the Perfect Interview
Carole Martin | Mcgraw Hill

Perfect Phrases for the Perfect Interview

from RM32.92 MYR

Goodreads rating: 3.43

from RM32.92 MYR

In stock: Very Good

Nailing an interview can be stressful, but 'Perfect Phrases for the Perfect Interview' could be your covert ally. Carole Martin has packed the pages with responses that help you articulate your competencies and experiences convincingly. As a career consultant, she knows what impresses hiring managers, offering you a practical toolkit to sound not just prepared, but standout. If you've struggled with phrasing in past interviews or just want to ensure your communication skills leave a lasting, positive impression, diving into this book might just be the key to unlocking your next career move.
Get to the Point - Thryft

Get to the Point

RM310.33 MYR from RM191.97 MYR Save up to 38%

RM310.33 MYR from RM191.97 MYR Save up to 38%

In stock: Very Good, Well Read

If you're looking to sharpen your persuasive skills, "Get To the Point" is a great pick. Eric Feng cuts through the clutter to provide straightforward strategies, ensuring your communication is compelling and effective. Whether you're a professional or simply want to improve your daily interactions, this book could be your go-to guide for getting your points across clearly and succinctly.
Reporting in Aust Ref 2e - Thryft
Sally A White | Macmillan Australia

Reporting in Aust Ref 2e

RM40.32 MYR from RM18.12 MYR Save up to 55%

Goodreads rating: 3.0

RM40.32 MYR from RM18.12 MYR Save up to 55%

In stock: Well Read

Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation - Thryft
Paul Noble | Kogan Page Business Books

Evaluating Public Relations : A Best Practice Guide to Public Relations Planning, Research & Evaluation

RM40.32 MYR from RM18.12 MYR Save up to 55%

Goodreads rating: 3.71

RM40.32 MYR from RM18.12 MYR Save up to 55%

In stock: Well Read

This book is a great resource for PR professionals looking to enhance their campaign evaluation skills. With case studies from around the world and insights from leading practitioners, it provides a comprehensive guide to designing and implementing effective evaluation methods. It is especially recommended for those seeking to improve the impact and success of their PR campaigns.
Organizational Communication for Survival : Making Work, Work - Thryft
James C. McCroskey, Virginia Peck Richmond  | Pearson

Organizational Communication for Survival : Making Work, Work

RM36.62 MYR from RM18.12 MYR Save up to 55%

Goodreads rating: 3.23

RM36.62 MYR from RM18.12 MYR Save up to 55%

In stock: Well Read

"Organizational Communication for Survival" is an excellent resource for anyone looking to improve their communication skills in a professional setting. The book offers practical advice and clear examples for effective communication, as well as a solid theoretical foundation. Its concise and straightforward approach makes it perfect for busy professionals who want to quickly improve their communication skills and succeed within their organizations.
Sales Managers Portable Answer Book - Thryft
Gene Garofalo | Prentice Hall Direct

Sales Managers Portable Answer Book

RM51.41 MYR from RM21.82 MYR Save up to 59%

Goodreads rating: 0.0

RM51.41 MYR from RM21.82 MYR Save up to 59%

In stock: Very Good

The Sales Managers Portable Answer Book is a valuable resource for anyone looking to improve their sales skills. The author, Gene Garofalo, provides a wealth of useful tools and strategies that can help salespeople achieve better results with less effort. Readers will appreciate the easy-to-follow format and practical advice, including time-saving management techniques and proven sales scripts. If you're looking to up your sales game, this book is a must-read.
Say It Like Obama and Win! The Power of Speaking With Purpose and Vision - Thryft
Shel Leanne | Mcgraw Hill

Say It Like Obama and Win! The Power of Speaking With Purpose and Vision

RM40.32 MYR from RM21.82 MYR Save up to 47%

Goodreads rating: 3.66

RM40.32 MYR from RM21.82 MYR Save up to 47%

In stock: Very Good

If you admire how Obama captivates audiences, you'll find this book illuminating. It deconstructs the former president's speaking style, providing you with tools to communicate with similar grace and effectiveness. Learn the art of persuasion and inspiring others, harnessing the skill of powerful storytelling for your own speeches and presentations.
Landor Brand Strategy: "Landor Associates" Case Study - Thryft
unknown author | P I E Books

Landor Brand Strategy: "Landor Associates" Case Study

RM32.11 MYR from RM21.82 MYR Save up to 36%

Goodreads rating: 0.0

RM32.11 MYR from RM21.82 MYR Save up to 36%

In stock: Very Good

If you're fascinated by how iconic brands like FedEx and Microsoft forged their visual identities and became industry leaders, "Landor" offers you a treasure trove of insights. This case study delves deep into the pioneer work of Walter Landor and his profound impact on branding strategy. For anyone interested in the art and science of brand building, this is a compelling read that lays bare the philosophies and methods that transformed ordinary companies into standout Breakaway Brands.
Big Idea - Thryft
Shaoqiang Wang | Page One Publishing

Big Idea

RM32.92 MYR from RM21.82 MYR Save up to 37%

Goodreads rating: 0.0

RM32.92 MYR from RM21.82 MYR Save up to 37%

In stock: Very Good

If you find yourself intrigued by the ingenuity that powers successful advertising campaigns, "Big Idea" might just be your next favorite page-turner. It's a celebration of the most inventive ads that have shaped the industry—inspiring for both seasoned practitioners and those who are just captivated by the brilliance that advertising can achieve. This book will give you a tour of excellence, a look inside the minds that create campaigns worthy of international awards.
Wall Street Potholes Insights from Top Money Managers on Avoiding Dangerous Products - Thryft
Simon A. Lack | Wiley

Wall Street Potholes Insights from Top Money Managers on Avoiding Dangerous Products

RM62.51 MYR from RM29.22 MYR Save up to 53%

Goodreads rating: 3.37

RM62.51 MYR from RM29.22 MYR Save up to 53%

In stock: Very Good

"Wall Street Potholes" is essential for anyone looking to take control of their investments. Simon Lack and his team equip you with the insider knowledge to dodge the pitfalls of money management. By revealing the profit-driven motives behind many financial products and advising how to sidestep advisors' self-interests, this book empowers you with the clarity and confidence needed to make astute decisions with your money.
The #1 Sales Teams: Superior Techniques for Maximum Performance - Thryft
Stephan Schiffman | Adams Media

The #1 Sales Teams: Superior Techniques for Maximum Performance

RM32.92 MYR from RM14.43 MYR Save up to 56%

Goodreads rating: 4.0

RM32.92 MYR from RM14.43 MYR Save up to 56%

In stock: Well Read

This book is a must-read for sales team managers who are looking to unlock the full potential of their team. Packed with proven strategies and techniques, it offers practical advice on coaching, managing, and driving sales performance. From creating effective coaching plans to achieving tangible results in the field, this book will empower managers to optimize their team's performance and reach new heights of success. Get ready to unleash the true potential of your sales team!
Methodology for Creating Business Knowledge - Thryft
Björn Bjerke, Ingeman Arbnor  | Sage Publications, Inc

Methodology for Creating Business Knowledge

RM73.61 MYR from RM29.22 MYR Save up to 60%

Goodreads rating: 3.0

RM73.61 MYR from RM29.22 MYR Save up to 60%

In stock: Well Read

"Methodology for Creating Business Knowledge" is a valuable guide for business and social science research students, providing a clear overview of different methodological approaches for understanding complex business problems. The authors discuss in detail the analytical, systems and actor approaches and the techniques employed for collecting data, measurement and controlling reliability, which help students refine their methodology skills. The book's emphasis on historical studies, case studies, and language development make it an ideal resource for research investigations, making it well-suited for research students in business and the social sciences.
Chinese Etiquette & Ethics in Business
New
Boyé Lafayette de Mente | Mcgraw-hill

Chinese Etiquette & Ethics in Business

from RM32.92 MYR

Goodreads rating: 2.5

from RM32.92 MYR

In stock: Well Read

Whether you're a seasoned entrepreneur or new on the scene of international commerce, understanding the nuances of negotiations and partnerships is crucial. "Chinese Etiquette & Ethics in Business" offers an invaluable inside look into the complexities of Chinese business etiquette. Boye De Mente's experience gives you a firsthand perspective on how to adeptly navigate the economic landscape of China, making this book an essential resource for anyone eager to succeed in this challenging yet rewarding market.
The Happy Employee
New
Julia McGovern, Susan Shelly  | Adams Media

The Happy Employee

from RM32.92 MYR

Goodreads rating: 3.0

from RM32.92 MYR

In stock: Very Good

"The Happy Employee" could be a game-changer for you if you're in a management role or run a business. It’s a practical guide filled with actionable steps that focus on the most valuable asset of any business – its employees. Packed with 101 tips, this book will help you create an environment where talent thrives, productivity peaks, and, in turn, your own work life is undoubtedly improved. The emphasis on real-life examples means you’ll be learning from relatable scenarios, giving you the skills to foster a more harmonious and effective workplace.
Photo Portfolio Success - Thryft
John Kaplan | Writer's Digest Books

Photo Portfolio Success

RM21.82 MYR from RM14.43 MYR Save up to 51%

Goodreads rating: 4.08

RM21.82 MYR from RM14.43 MYR Save up to 51%

In stock: Well Read

This book is a must-read for photographers looking to build a successful portfolio. With advice from industry experts and stunning sample images, John Kaplan guides readers through the strategies and standards needed to get noticed in the ever-changing photography industry. Learn how to select, organize, and display your best work in various formats, and gain valuable insights on self-promotion and future growth. Whether you specialize in commercial, photojournalism, nature, wedding, or fine art photography, Photo Portfolio Success is your ultimate guide to creating a portfolio that sells and stands out from the competition.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

RM92.10 MYR from RM36.62 MYR Save up to 60%

Goodreads rating: 3.93

RM92.10 MYR from RM36.62 MYR Save up to 60%

In stock: Well Read

This book is a must-read for students studying services marketing. The authors have done an exceptional job of breaking down complex concepts into clear and simple language, making it easy for students to understand. The full-colored learning cues, graphics, and diagrams help capture and hold students' attention, while the global outlook of the cases and examples help students relate the concepts to real-world scenarios. The revised framework enhances the integration of chapters, providing a comprehensive understanding of services marketing. Instructors will also benefit from the enhanced instructor supplements, which include additional activities, example-based teaching slides, and a vast collection of case studies.
Telecommunications : An Introduction to Electronic Media - Thryft
Lynne S. Gross | William C. Brown

Telecommunications : An Introduction to Electronic Media

RM35.27 MYR from RM14.43 MYR Save up to 67%

Goodreads rating: 3.5

RM35.27 MYR from RM14.43 MYR Save up to 67%

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This book would be a good read for those interested in telecommunications and electronic media. It provides a comprehensive overview of the industry covering programming practices, equipment, distribution networks, business practices, laws, and ethics. The book also includes up-to-date information on telephone and computer technologies. Users would appreciate the detailed information and history of the industry presented in an easy-to-understand format.
The Transactional Manager: How to Solve People Problems With Transactional Analysis - Thryft
Abe Wagner | Abe Wagner & Assoc

The Transactional Manager: How to Solve People Problems With Transactional Analysis

RM32.11 MYR from RM21.82 MYR Save up to 36%

Goodreads rating: 3.85

RM32.11 MYR from RM21.82 MYR Save up to 36%

In stock: Well Read

If you're looking to tackle office dynamics and improve your management style, "The Transactional Manager" by Abe Wagner could be a game-changer for you. Wagner introduces transactional analysis as a tool to better understand and navigate interpersonal relationships in the workplace. You'll learn practical techniques to resolve conflicts and foster a positive environment, which could transform how you lead and work within your team.
The Event Marketing Handbook : Beyond Logistics and Planning - Thryft
Allison Saget, Peter Vessenes  | Kaplan Publishing

The Event Marketing Handbook : Beyond Logistics and Planning

RM16.88 MYR from RM14.43 MYR Save up to 32%

Goodreads rating: 3.58

RM16.88 MYR from RM14.43 MYR Save up to 32%

In stock: Very Good

The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

RM32.92 MYR from RM18.12 MYR Save up to 46%

Goodreads rating: 3.4

RM32.92 MYR from RM18.12 MYR Save up to 46%

In stock: Well Read

If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.