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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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A Business Miscellany - Thryft

A Business Miscellany

RM36.61 MYR from RM21.82 MYR Save up to 47%

RM36.61 MYR from RM21.82 MYR Save up to 47%

In stock: Well Read

If you're one to appreciate the quirky anecdotes and the cold, hard stats of the corporate world, "A Business Miscellany" might just become your new coffee table favorite. Dive into a neatly packaged world of greatest hits and misses in the business sector—perfect for impressing colleagues or sating your dinner party factoid needs.
In the Company of Women - Turning Workplace Conflict into Powerful Alliances
New
Susan Murphy, Patricia Heim  | Tarcher

In the Company of Women - Turning Workplace Conflict into Powerful Alliances

from RM32.92 MYR

Goodreads rating: 3.6

from RM32.92 MYR

In stock: Very Good

If you’ve ever felt the sting of rivalry or the fear of being undercut by colleagues, particularly fellow women, this read could be transformative. It delves into fostering positive relationships and alliances among women at work, transcending the pettiness of competition. It’s a guiding light for any woman who aims to not just survive but to thrive and lift others in the often cutthroat professional world.
Everyday Engineering - Thryft
Ideo, Andrew K. Burroughs  | Chronicle Books

Everyday Engineering

RM40.31 MYR from RM18.12 MYR Save up to 55%

Goodreads rating: 3.74

RM40.31 MYR from RM18.12 MYR Save up to 55%

In stock: Well Read

"Everyday Engineering" by IDEO can be a great read for individuals interested in design, creativity, and engineering. The book teaches readers to see the world through an engineer's perspective by analyzing the various structures and details present in our environment. The simple yet informative pictures used to illustrate how objects and environments behave over time make this book a captivating and educational read. Overall, this book has a unique and practical approach to understanding engineering, making it an excellent recommendation for anyone interested in design and engineering.
Dictionary of Business Terms - Thryft

Dictionary of Business Terms

RM25.52 MYR from RM14.42 MYR Save up to 56%

RM25.52 MYR from RM14.42 MYR Save up to 56%

In stock: Very Good

This Dictionary of Business Terms is a must-have for anyone involved in the world of business. With over 7,500 up-to-date definitions, this comprehensive guide provides a quick and easy way to grasp the complex language of the corporate world. From accounting to marketing, finance to management, this book covers it all. Not only does it give clear definitions, but it also provides examples, illustrations, and cross-references to help you understand the nuances of each term. Whether you're a novice or an experienced executive, this dictionary will be your go-to resource for navigating the intricate world of business.
Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More - Thryft
Charles Marsh, David W. Guth, Bonnie Poovey Short  | Routledge

Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More

RM77.30 MYR from RM32.92 MYR Save up to 58%

Goodreads rating: 3.62

RM77.30 MYR from RM32.92 MYR Save up to 58%

In stock: Very Good

Strategic Writing provides a comprehensive guide to various types of written communication, making it ideal for students and professionals looking to improve their skills. The "recipe" approach and numerous examples are especially helpful, and the spiral binding makes it easy to use. This book is highly recommended for anyone looking to improve their writing abilities and achieve success in PR, advertising, or business communication.
Motivate Like A CEO: Communicate Your Strategic Vision And Inspire People To Act! - Thryft
Suzanne Bates | Mcgraw Hill

Motivate Like A CEO: Communicate Your Strategic Vision And Inspire People To Act!

RM21.82 MYR from RM14.42 MYR Save up to 51%

Goodreads rating: 3.92

RM21.82 MYR from RM14.42 MYR Save up to 51%

In stock: Very Good

This book is a great read for anyone who is in a leadership position or looking to get there. It breaks down the process of motivating and inspiring yourself first before others. The book provides useful advice on how to translate simple, effective concepts into brilliant execution. With real-world examples of leaders who transformed their organizations, readers will learn how to inspire people to embrace and share their vision, overcome tough situations, turn challenges into opportunities, and get their team engaged to track real results. The book is a valuable resource for creating a happier and more united team while significantly improving bottom-line results.
McNae's Essential Law for Journalists
Mark Hanna | Oxford University Press

McNae's Essential Law for Journalists

from RM110.58 MYR

Goodreads rating: 3.84

from RM110.58 MYR

In stock: Very Good

If you're navigating the journalistic landscape, this book is a must-have. As someone likely to encounter the complex web of legal issues in media, having McNae's Essential Law for Journalists on your desk means you'll have a trusted source to help steer through the legalities. It's updated, comprehensive, and serves not just as a textbook but as a day-to-day reference to keep your work legally sound.
Producing a First-class Newsletter - Thryft

Producing a First-class Newsletter

RM25.52 MYR from RM14.42 MYR Save up to 51%

Goodreads rating: 2.5

RM25.52 MYR from RM14.42 MYR Save up to 51%

In stock: Well Read

This book can be useful for anyone who wants to improve the quality of their newsletters, whether for personal or professional purposes. Barbara Fanson’s book offers practical tips for planning, budgeting, designing, and typesetting newsletters. It covers both traditional typesetting and desktop publishing. Readers can expect to learn important skills on editorial content, style, layout, and design, enabling them to produce newsletters that inform and engage their audience. One of the book’s most distinctive features is its emphasis on creating a first-class newsletter while staying within budget.
Make a Fortune Promoting Other People's Stuff Online - Thryft
Rosalind Gardner | Mcgraw Hill

Make a Fortune Promoting Other People's Stuff Online

RM40.31 MYR from RM32.92 MYR Save up to 18%

Goodreads rating: 2.96

RM40.31 MYR from RM32.92 MYR Save up to 18%

In stock: Very Good

If you've been curious about affiliate marketing and are looking for a comprehensible entry point, this book could be a valuable resource. Rosalind Gardner's step-by-step approach demystifies the process, offering practical advice from her own experience to help you avoid common pitfalls and get started on a promising path. For a change, it’s a guide that speaks from a place of tested success and industry know-how.
Public Relations Writing In Australia - Thryft
James Mahoney | Oxford University Press

Public Relations Writing In Australia

RM21.82 MYR from RM14.42 MYR Save up to 51%

Goodreads rating: 4.0

RM21.82 MYR from RM14.42 MYR Save up to 51%

In stock: Very Good

Public Relations Writing in Australia is an excellent resource for anyone who wants to write effective public relations messaging in Australia. With a focus on clear writing that conveys a message, this book is essential for those who wish to work in the field of Public Relations. It provides practical advice on writing for various public relations tactics and encourages readers to understand the context in which they work. This book is an excellent guide for anyone who is looking to advance their skills in writing and public relations.
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence
Ian Greenleigh | Mcgraw Hill

The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

from RM32.92 MYR

Goodreads rating: 3.93

from RM32.92 MYR

In stock: Very Good

If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
New
David Peck | Wiley

Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

from RM36.61 MYR

Goodreads rating: 3.75

from RM36.61 MYR

In stock: Very Good

If you're about to take the plunge into the whirlpool of social media marketing, "Think Before You Engage" is like having a compass and a map. It dispels the fog of hastiness and guesswork with focused questions that ensure you're not embarking on a digital journey without direction. It's not just about putting your brand out there; it's about doing it smartly to maximize impact and minimize missteps. David Peck's book could be the mentor you never knew you needed, making intricacies of social media campaigns graspable and less daunting.
Informatics 10 - Prospects for Intelligent Retrieval: Proceedings of a Conference Jointly Sponsored by Aslib, the Aslib Informatics Group and the Information Retrieval Specialist Group of the British Computer Society, King's College, Cambridge, 21-23 Mar - Thryft
Kevin P. Jones | Information Today Inc

Informatics 10 - Prospects for Intelligent Retrieval: Proceedings of a Conference Jointly Sponsored by Aslib, the Aslib Informatics Group and the Information Retrieval Specialist Group of the British Computer Society, King's College, Cambridge, 21-23 Mar

RM29.22 MYR from RM14.42 MYR Save up to 56%

Goodreads rating: 0.0

RM29.22 MYR from RM14.42 MYR Save up to 56%

In stock: Well Read

This book could be a good read for users who are interested in staying on the forefront of information retrieval technologies. With conference proceedings from leading organizations in the field, it offers insights into the latest developments in intelligent retrieval. Whether you're a researcher, an information professional, or simply curious about the future of information technology, this book will keep you informed and inspired.
Presenting - Thryft
Martin H. Manser | Harpercollins Reference Hbacks

Presenting

RM29.22 MYR from RM14.42 MYR Save up to 56%

Goodreads rating: 3.84

RM29.22 MYR from RM14.42 MYR Save up to 56%

In stock: Very Good

The presenting secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Presenting. Includes how / Enjoy presenting and approach it with confidence / Assess your audience and their reactions / Prepare presentations for maximum impact / Use your voice and body to make your point / Use visual aids and handle questions
The Perfect Cover Letter - Thryft
Richard H. Beatty | Wiley

The Perfect Cover Letter

from RM14.42 MYR Save up to 38%

Goodreads rating: 3.12

from RM14.42 MYR Save up to 38%

In stock: Well Read

Recommendation: This book provides a step-by-step guide on crafting a highly effective cover letter, with various examples to guide you through the process. It also includes tips on follow-up letters and thank you letters, along with guidelines on the proper formatting. This practical how-to manual is an essential read for anyone looking to create a well-crafted cover letter that will land them their desired job interview.
Creativity: v. 38 - Thryft
Creativity Awards | Harper

Creativity: v. 38

RM73.60 MYR from RM36.61 MYR Save up to 52%

Goodreads rating: 0.0

RM73.60 MYR from RM36.61 MYR Save up to 52%

In stock: Very Good

Creativity: v. 38 is a must-read for artists seeking inspiration and new ideas in advertising and design. With over 1,000 illustrations and photographs, this book presents a comprehensive overview of the best work being done around the world in categories such as advertisements, posters, billboards, and web design. The book's most unique feature is its ability to showcase and celebrate the diversity of creative talent worldwide.
Renaissance Singapore? Economy, Culture, and Politics
Kenneth Paul Tan | Nus Press

Renaissance Singapore? Economy, Culture, and Politics

RM32.92 MYR from RM21.82 MYR Save up to 34%

Goodreads rating: 3.5

RM32.92 MYR from RM21.82 MYR Save up to 34%

In stock: Well Read

If you're curious about the interplay of tradition and modernity in Singapore, "Renaissance Singapore? Economy, Culture, and Politics" is a thought-provoking read. It navigates through the nuances of Singapore's aspirations to cultivate a creative economy and a more open society, while grappling with issues of conservatism and national identity. This book unfolds the rich tapestry of Singapore's social landscape through the discerning perspectives of its public intellectuals and activists.
Get a Grip on Network Cabling - Thryft
Frank J. Derfler | Ziff Davis Pr

Get a Grip on Network Cabling

RM142.63 MYR from RM95.79 MYR Save up to 35%

Goodreads rating: 2.0

RM142.63 MYR from RM95.79 MYR Save up to 35%

In stock: Well Read

If you're looking to delve into the technicalities of network infrastructure, "Get a Grip on Network Cabling" could be your go-to guide. Despite its 1993 publication date, the foundational principles explained by Derfler and Freed remain relevant, especially if vintage networking is your thing or if you need to understand the evolution of cabling. It’s perfect for getting a solid grasp on how to make smart cabling investments for your network's future.
Essential Interviewing : A Programmed Approach to Effective Communication, International Edition - Thryft
D.R. Evans | Thomson Brooks/cole

Essential Interviewing : A Programmed Approach to Effective Communication, International Edition

RM99.49 MYR from RM40.31 MYR Save up to 61%

Goodreads rating: 4.67

RM99.49 MYR from RM40.31 MYR Save up to 61%

In stock: Well Read

Essential Interviewing is a great read for individuals who want to master the art of interviewing. The book provides clear and specific instructions on interview skills, making it a great resource for professionals in various settings such as social work, counseling, nursing, personnel work, and human services. The book follows a programmed-learning model that has successfully trained members of helping professions for 30 years, making it a well-rounded guide for all professionals.
IPhone In Easy Steps - Covers IOS 9 - Thryft
Drew Provan | In Easy Steps Limited

IPhone In Easy Steps - Covers IOS 9

RM21.82 MYR from RM14.42 MYR Save up to 51%

Goodreads rating: 3.17

RM21.82 MYR from RM14.42 MYR Save up to 51%

In stock: Like New

If you've just jumped on the iPhone bandwagon, "iPhone In Easy Steps" is the perfect guide to help you harness the full potential of your device. With step-by-step instructions, you'll quickly become an iPhone expert. From navigating the interface to downloading apps and using social media, this book covers all the essentials. Plus, you'll master photography, web browsing, and online shopping in no time. Get ready to impress your friends with your newfound iPhone skills!
Easy Facebook - Thryft
Michael Miller | Que Pub

Easy Facebook

RM32.92 MYR from RM18.12 MYR Save up to 45%

Goodreads rating: 2.0

RM32.92 MYR from RM18.12 MYR Save up to 45%

In stock: Like New

If you're new to the world of social media and the idea of diving into Facebook feels overwhelming, "Easy Facebook" could be your life-saver. With its step-by-step, fully illustrated instructions, this book eliminates the intimidation factor. It handholds you through each task, from creating an account to managing privacy. It's like having a friend by your side as you join the digital social sphere.
Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent | Pocket Books

Money Talks: The 2500 Greatest Business

RM29.22 MYR from RM14.42 MYR Save up to 56%

Goodreads rating: 0.0

RM29.22 MYR from RM14.42 MYR Save up to 56%

In stock: Well Read

This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.
Step-By-Step Wedding Photography - Techniques For Professional Photographers - Thryft
Damon Tucci | Amherst Media

Step-By-Step Wedding Photography - Techniques For Professional Photographers

RM21.82 MYR from RM14.42 MYR Save up to 51%

Goodreads rating: 3.54

RM21.82 MYR from RM14.42 MYR Save up to 51%

In stock: Very Good

Recommendation: If you're a photographer looking to capture unforgettable moments on a wedding day, "Step-By-Step Wedding Photography" is the ultimate companion. With a no-nonsense approach, this book provides practical, step-by-step techniques that will help you create cutting-edge shots. Unlike other photography books, it doesn't get lost in theory but focuses on the specific steps you need to take to get the job done. From organizing the shots to mastering technical know-how, this blueprint will ensure you capture beautiful memories that will last a lifetime.
Business Buzzwords: Tough New Jargon of Modern Business - Thryft
Michael Johnson | Blackwell Pub

Business Buzzwords: Tough New Jargon of Modern Business

RM44.01 MYR from RM21.82 MYR Save up to 54%

Goodreads rating: 2.0

RM44.01 MYR from RM21.82 MYR Save up to 54%

In stock: Well Read

Business Buzzwords could be a good read for anyone who wants to clearly make sense of the terms used in modern business. The book lists down the origin and definitions of the most commonly used jargon in alphabetical order, making it easy for readers to understand without having to struggle to find the meaning of the words. This book will help readers decode the jargon and communicate with more clarity when interacting in a professional setting.
Getting It Right in Italy: A Manual for the 1990's - Thryft
William Ward | Bloomsbury Pub Ltd

Getting It Right in Italy: A Manual for the 1990's

RM40.31 MYR from RM29.22 MYR Save up to 34%

Goodreads rating: 3.25

RM40.31 MYR from RM29.22 MYR Save up to 34%

In stock: Well Read

If you're planning a trip to Italy or looking to immerse yourself in Italian customs, "Getting it Right in Italy" could be your go-to resource. It's not just a travel guide; it dives into the idiosyncrasies of conducting business, socializing, and everyday life in Italy. The detailed tips provided—from art gallery hacks to social interactions—could make your experience seamless and authentic. Whether you're navigating a business dinner or trying to blend in at a local festa, this book promises to equip you with the cultural insights you need.
Model Business Letters, E-mails & Other Business Documents - Thryft
Shirley Taylor | Financal Times Management

Model Business Letters, E-mails & Other Business Documents

RM40.31 MYR from RM14.42 MYR Save up to 67%

Goodreads rating: 3.96

RM40.31 MYR from RM14.42 MYR Save up to 67%

In stock: Very Good

Recommendation: 1. Model Business Letters is the perfect book for anyone seeking to improve their business writing. Shirley Taylor's comprehensive guide offers invaluable tips and techniques for crafting clear, effective documents. With step-by-step guidance and practical examples, readers will learn to write with confidence, clarity, and impact. 2. This book is an essential resource for professionals who want to enhance their communication skills and make a lasting impression with their writing. Whether you're drafting emails, memos, or reports, Model Business Letters will help you achieve your goals with ease.
Standing Ovation - Thryft
James C. Humes | Harpercollins

Standing Ovation

RM29.22 MYR from RM14.42 MYR Save up to 56%

Goodreads rating: 4.33

RM29.22 MYR from RM14.42 MYR Save up to 56%

In stock: Very Good

Recommendation: Standing Ovation is an excellent book for anyone hoping to overcome their fear of public speaking and deliver captivating speeches. With practical tips on effective speech writing, using humor and anecdotes, and engaging with hostile audiences, this book is perfect for those who want to take their public speaking skills to the next level. The author's extensive experience in the field makes this book a valuable resource for anyone who wants to make a lasting impression on their audience.
Virtual Teams : Reaching Across Space, Time and Organizations with Technology - Thryft
Jeffrey Stamps, Jessica Lipnack  | Wiley

Virtual Teams : Reaching Across Space, Time and Organizations with Technology

RM36.61 MYR from RM18.12 MYR Save up to 55%

Goodreads rating: 3.83

RM36.61 MYR from RM18.12 MYR Save up to 55%

In stock: Well Read

This book could be a good read for individuals interested in efficiently working in teams while collaborating virtually, across various locations and organizations. It provides an understanding of the challenges and opportunities that arise with virtual teams, along with real-life case studies from companies like AT&T, Hewlett-Packard, NCR, and Bank of Boston. The book also offers insights on using technology effectively for distributed work.
Brilliant Search Engine Optimisation - Thryft
David Amerland | Pearson Canada

Brilliant Search Engine Optimisation

RM47.71 MYR from RM25.52 MYR Save up to 50%

Goodreads rating: 4.29

RM47.71 MYR from RM25.52 MYR Save up to 50%

In stock: Like New

If you're looking to enhance your online visibility, "Brilliant Search Engine Optimisation" might just be your go-to guide. David Amerland breaks down the complex world of SEO into understandable sections, making it accessible for beginners yet detailed enough for seasoned marketers. It's a practical manual that covers everything from basic principles to advanced strategies, ensuring your website isn't just a needle in the digital haystack.
Wordcraft : The Art of Turning Little Words Into Big Business - Thryft
Alex Frankel | Crown

Wordcraft : The Art of Turning Little Words Into Big Business

RM36.61 MYR from RM18.12 MYR Save up to 55%

Goodreads rating: 3.4

RM36.61 MYR from RM18.12 MYR Save up to 55%

In stock: Well Read

Wordcraft provides insights on the literary aspects of brand creation, revealing the stories behind some of the most recognizable brands such as Viagra and IBM's "e-business". Alex Frankel offers a unique insider's perspective on the professional naming marketing strategy and how it influences consumer behavior across various markets. This book is highly recommended for marketing professionals, entrepreneurs and those interested in learning about successful brand creation.
The Physician's Job-search Rx : Marketing Yourself for the Position You Want - Thryft
Javad H. Kashani, Wesley D. Allan  | Wiley

The Physician's Job-search Rx : Marketing Yourself for the Position You Want

from RM18.76 MYR

Goodreads rating: 0.0

from RM18.76 MYR

In stock: Very Good

This book is a must-read for physicians looking to gain an advantage in the competitive job market. With practical tips on self-marketing and job-hunting skills, this guide helps physicians at every level attain the positions they seek. Recommended for those seeking positions ranging from intern/residency, attending physician, or group practice to teaching and directorship positions.
The Big Book Of Brochures - Thryft
Funf Freunde (five Friends) | Harper

The Big Book Of Brochures

RM16.54 MYR from RM14.42 MYR Save up to 30%

Goodreads rating: 4.25

RM16.54 MYR from RM14.42 MYR Save up to 30%

In stock: Well Read

The Big Book of Brochures is a great read for graphic designers and students looking to create innovative and high-quality brochures. The book offers hundreds of ideas, recommendations, and inspiration from top designers around the world for creating corporate and product literature, annual reports, direct marketing, and new media. With a variety of styles covered, from classic to modern, sophisticated to conceptual, this book is an indispensable brainstorming resource for any designer looking to create exceptional brochures for their clients.
The Big Book of Business Games: Icebreakers, Creativity Exercises, and Meeting Energizers
Edward Scannell, John W. Newstrom  | Mcgraw Hill

The Big Book of Business Games: Icebreakers, Creativity Exercises, and Meeting Energizers

from RM62.50 MYR

Goodreads rating: 3.52

from RM62.50 MYR

In stock: Very Good

If you often find yourself spearheading meetings or presentations, this book is your secret weapon for combating the dull, glazed-over looks of attendees. Imagine transforming the energy of your meetings with quick, effective games that ignite creativity and enthusiasm. This book not only gives you the tools to make that happen, but also ensures you're the host that everyone looks forward to listening to. The versatile activities inside are sure to refresh any group setting.
Graphic Design Source Book - Thryft
Barry Kitts, Liz McQuiston  | Chartwell House

Graphic Design Source Book

RM21.82 MYR from RM14.42 MYR Save up to 51%

Goodreads rating: 3.0

RM21.82 MYR from RM14.42 MYR Save up to 51%

In stock: Very Good

The Graphic Design Source Book is a treasure trove of visual inspiration for graphic designers, art students, and history buffs alike. The book features a comprehensive history of modern commercial art, tracing its evolution from the early 20th century to contemporary design. With over 500 illustrations, the book showcases some of the most iconic designs in advertising, posters, book jackets, and packaging from around the world. The authors provide insightful annotations that contextualize the designs and explore their cultural and historical significance. The book is perfect for anyone looking to expand their creative horizons and deepen their understanding of the power of design in contemporary culture.
The Father of Spin : Edward L. Bernays and the Birth of Public Relations - Thryft
Larry Tye | Crown

The Father of Spin : Edward L. Bernays and the Birth of Public Relations

RM32.92 MYR from RM14.42 MYR Save up to 56%

Goodreads rating: 3.93

RM32.92 MYR from RM14.42 MYR Save up to 56%

In stock: Well Read

Recommendation: This book is an eye-opening account of the life and work of Edward L. Bernays, the pioneer of modern public relations. Readers interested in the history of advertising, marketing, and politics will appreciate this engaging narrative that exposes the techniques Bernays used to shape public opinion and bring about change.
Conversational Power - The Key To Success With People - Thryft

Conversational Power - The Key To Success With People

RM29.22 MYR from RM14.42 MYR Save up to 56%

RM29.22 MYR from RM14.42 MYR Save up to 56%

In stock: Well Read

This book could be a good read for you if you want to enhance your communication skills and gain an advantage in various situations. By harnessing the power of the spoken word, the author provides easy-to-learn techniques that can help you control the minds, emotions, and behavior of others. Whether it's in your personal life, business interactions, or social situations, Conversational Power empowers you to come out ahead and achieve success through effective communication.
Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson | Sage Publications, Inc

Organization Development: The Process of Leading Organizational Change

RM32.92 MYR from RM21.82 MYR Save up to 37%

Goodreads rating: 3.6

RM32.92 MYR from RM21.82 MYR Save up to 37%

In stock: Like New

If you're facing the challenges of steering an organization through the rapid currents of change, this book could be a beacon for you. It dives into the ethics and real-world applications behind organizational development, which can be invaluable in our era of globalization and technological leaps. What sets it apart is its blend of classic and contemporary methods, ensuring you have a well-rounded understanding of how to lead effectively in today's dynamic work environment.
The Diary: 100 Days and Lessons in Corporate Communication and PR Management - Thryft
Simon Maier | Marshall Cavendish International (asia) Pte L

The Diary: 100 Days and Lessons in Corporate Communication and PR Management

RM32.92 MYR from RM21.82 MYR Save up to 37%

Goodreads rating: 0.0

RM32.92 MYR from RM21.82 MYR Save up to 37%

In stock: Very Good

This book serves as a fantastic resource for anyone in the corporate communication or public relations field. Reading it feels like having a mentor guide you through various scenarios, offering real-world lessons and practical advice. It's especially useful in today's fast-paced business environment, where clear and effective communication is more important than ever.
Secrets of customer relationship management - it's all about how you make them feel - Thryft
James G. Barnes | Mcgraw-hill

Secrets of customer relationship management - it's all about how you make them feel

RM32.92 MYR from RM14.42 MYR Save up to 56%

Goodreads rating: 3.25

RM32.92 MYR from RM14.42 MYR Save up to 56%

In stock: Very Good

"Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence 'loyalty' programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake." Sir Martin Sorrell, Chief Executive WPP GROUP PLC "A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections." Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author ofDiscovering the Soul of Service
The Best Of Brochure Design 8 - Thryft
Ann Willoughby | Rockport Pub

The Best Of Brochure Design 8

RM21.82 MYR from RM14.42 MYR Save up to 51%

Goodreads rating: 3.91

RM21.82 MYR from RM14.42 MYR Save up to 51%

In stock: Well Read

The Best of Brochure Design 8 is a must-read for any graphic designer looking to enhance their brochure design skills. The book showcases the latest and greatest brochures from around the world, providing readers with a valuable resource for choosing type, layout, and photo treatments. It's an inspiring and problem-solving book that offers a wealth of ideas and advice for any design enthusiast or professional.
Negotiation: Readings, Exercises and Cases Readings, Exercises and Cases - Thryft
Roy J. Lewicki | Mcgraw Hill Higher Education

Negotiation: Readings, Exercises and Cases Readings, Exercises and Cases

RM32.92 MYR from RM14.42 MYR Save up to 56%

Goodreads rating: 3.7

RM32.92 MYR from RM14.42 MYR Save up to 56%

In stock: Very Good

If you're looking to sharpen your negotiation skills, this book combines theory with practical applications that can really make a difference in your professional and personal life. Packed with exercises and real-world cases, it offers a comprehensive look at negotiation strategies and tactics. Whether for business courses or self-improvement, this book helps you practice and refine your negotiation techniques.
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns - Thryft
Kim Dushinski | Cyberage Books

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

RM32.92 MYR from RM14.42 MYR Save up to 56%

Goodreads rating: 3.71

RM32.92 MYR from RM14.42 MYR Save up to 56%

In stock: Very Good

This book is a must-read for anyone looking to understand the intricacies of mobile marketing. With step-by-step guidelines and tips based on real-world experiences, it offers invaluable insights into the world of mobile advertising. Whether you're a small business or a large corporation, this book will equip you with the knowledge and tools to effectively engage with your audience and build stronger consumer relationships. Don't miss out on the opportunity to put your message in the palms of your customers' hands!
Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off - Thryft
Robert L. Shook | Sourcebooks

Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off

RM29.22 MYR from RM14.42 MYR Save up to 56%

Goodreads rating: 3.78

RM29.22 MYR from RM14.42 MYR Save up to 56%

In stock: Very Good

If you're looking to join the elite top 5 percent of salespeople, "Hardball Selling" is the guide for you. Robert L. Shook shares his 17 years of experience in the trenches, teaching you the provocative and controversial tactics that will set you apart from the competition. This book will show you how to take control of the sale without turning your customer off, allowing you to close deals with confidence. Highly recommended by industry experts, "Hardball Selling" is a must-read for ambitious salespeople looking to up their game.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

RM121.68 MYR from RM95.79 MYR Save up to 21%

Goodreads rating: 4.0

RM121.68 MYR from RM95.79 MYR Save up to 21%

In stock: Well Read

For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
The Art and Etiquette of Gift Giving - Thryft
Dawn Bryan | Bantam

The Art and Etiquette of Gift Giving

RM21.82 MYR from RM14.42 MYR Save up to 51%

Goodreads rating: 3.5

RM21.82 MYR from RM14.42 MYR Save up to 51%

In stock: Well Read

This book could be a good read for someone who is interested in improving their gift-giving skills and wants to make a lasting impression on their loved ones, friends, or colleagues. The author provides valuable tips and insights into the dos and don'ts of gift-giving, including cultural customs and appropriate business gifts. Readers will appreciate the practical advice and thoughtful suggestions for choosing the perfect gift for any occasion.
Building Knowledge Management Environments for Electronic Government - Thryft

Building Knowledge Management Environments for Electronic Government

RM44.01 MYR from RM25.52 MYR Save up to 47%

RM44.01 MYR from RM25.52 MYR Save up to 47%

In stock: Very Good

If you've ever been intrigued by the intersection of technology, governance, and information sharing, this book is for you. It offers a comprehensive guide for transforming government efficiency through the internet and knowledge management. The real-world case studies and clear insights on success factors provided within these pages could be illuminating for professionals seeking to apply such practices in their own governmental agencies or tech-driven organizations.
Drinking From The Fire Hose - Making Smarter Decisions Without Drowning In Information - Thryft
Christopher J. Frank, Paul F. Magnone, Paul Magnone  | Portfolio

Drinking From The Fire Hose - Making Smarter Decisions Without Drowning In Information

RM32.92 MYR from RM21.82 MYR Save up to 37%

Goodreads rating: 3.6

RM32.92 MYR from RM21.82 MYR Save up to 37%

In stock: Well Read

If you often find yourself swamped by data, slides, and reports, "Drinking From The Fire Hose" could be a game-changer for you. Christopher Frank and Paul Magnone share a practical approach, not just to cope with the deluge of information, but to distill it into actionable insights through smart, targeted questioning. It's a lifeline for decision-makers in our data-saturated world.
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth - Thryft
Michael Dunn, Scott M. Davis, David A. Aaker  | Jossey-bass

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

RM32.92 MYR from RM18.12 MYR Save up to 51%

Goodreads rating: 3.74

RM32.92 MYR from RM18.12 MYR Save up to 51%

In stock: Well Read

If you're steering a business and looking to integrate your brand more deeply into your processes, "Building the Brand-Driven Business" could guide you to success. It's not just about brand theory; this book offers practical steps towards creating a culture where every employee is a brand ambassador, which is critical for growth and market relevance. Authors Davis and Dunn deliver expertise that could be just what you need to ensure that your brand's promise and your business's delivery are perfectly aligned.
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing - Thryft
Lois Kelly | Amacom Books

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

RM32.92 MYR from RM18.12 MYR Save up to 51%

Goodreads rating: 3.6

RM32.92 MYR from RM18.12 MYR Save up to 51%

In stock: Well Read

If you're intrigued by the power of modern marketing and crave a deeper understanding than just creating a buzz, 'Beyond Buzz' is for you. Lois Kelly dives into the art of message crafting that resonates deeply with customers. It's not just about the noise; it's about striking the right chord for effective, conversation-driven marketing. Read this if you're ready to elevate your word-of-mouth strategy from mere noise to a meaningful dialogue.
Competitive Branding: Winning in the Market Place With Value-Added Brands
Torsten H. Nilson | Wiley

Competitive Branding: Winning in the Market Place With Value-Added Brands

from RM92.09 MYR

Goodreads rating: 4.0

from RM92.09 MYR

In stock: Well Read

If you're aiming to make your mark in the market, "Competitive Branding" could be your guidebook. Torsten H. Nilson offers not just in-depth analysis and methodologies but also practical advice on brand building that has stood the test of time. It's for professionals hungry for strategic insight on branding in a competitive landscape. This isn't just theory; it's actionable wisdom that covers everything from concept to execution. Whether you're a marketer, an entrepreneur, or a branding specialist, you'll find its examples inspiring and its advice sound.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.