Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Public Relations Techniques - Thryft
Todd Hunt, James E. Grunig  | Harcourt College Pub

Public Relations Techniques

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Goodreads rating: 3.5

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Public Relations Techniques is a must-read for anyone interested in public relations. The book takes a comprehensive, theory-first approach, which provides an overview before diving into individual elements. The inclusion of new technologies in PR campaigns is particularly impressive. Boxed case studies introducing how campaigns are actually executed are an excellent addition. With the help of checklists at each stage, students can examine their practices and work on the how, when, and why of PR.
Leadership by Choice - Increasing Influence and Effectiveness through Self-Management - Thryft
Eric Papp | Wiley

Leadership by Choice - Increasing Influence and Effectiveness through Self-Management

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Goodreads rating: 3.95

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Leadership by Choice could be a good read for someone in a leadership position looking to improve their decision-making skills. The book emphasizes the importance of being a productive and influential leader by focusing on each decision you make and holding yourself accountable. Packed with actionable strategies and relatable stories, this book is a must-read for those who want to become leaders that people want to follow.
50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview - Thryft

50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview

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This book would be a good read for anyone seeking to master the interview process. With 50 concise and winning answers, it provides valuable insights and guidance on how to confidently tackle any job interview. It covers everything you need to know to prepare yourself, making it an essential resource for job seekers.
The One Minute Meeting: How to Speak Without Fear, Inspire any Audience, and Conduct Time-Effective Meetings - Thryft

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This book is perfect for anyone who finds themselves leading or participating in meetings on a regular basis. The unique and distinctive feature of this book is its practical tips and strategies for conducting time-effective meetings, as well as how to speak confidently and inspire any audience. Users will appreciate the straightforward and easy-to-implement advice that can significantly improve their communication skills.
"Express To Impress" - How To Enthrall, Entertain And Engage Any Audience - Thryft

"Express To Impress" - How To Enthrall, Entertain And Engage Any Audience

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Author: Darren Tay
Publisher: Public Speaking Academy
Publication Date: 2012
Kiss Bow Or Shake Hands - Thryft
George Borden | Bob Adams, Inc.

Kiss Bow Or Shake Hands

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Goodreads rating: 4.09

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This book is a must-read for anyone in the field of international business. It offers insightful and practical information on cultural norms, business practices, and communication styles in various countries. The most unique feature of this book is its comprehensive overview of 60 different cultures, which is especially helpful for someone who needs to do business across multiple borders. Users would likely review this book as an invaluable resource for navigating the complexities of cultural differences and improving their chances of success in global business.
Naked People Won't Help You : Keep Your Cool, Capture the Confidence, and Conquer the Fear of Public Speaking - Thryft
Steve Ozer | Possibility Press

Naked People Won't Help You : Keep Your Cool, Capture the Confidence, and Conquer the Fear of Public Speaking

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Goodreads rating: 3.71

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This book is perfect for anyone who has an extreme fear of public speaking. Steve Ozer, who once had a debilitating fear himself, provides a practical, step-by-step process to conquer this fear and become a confident speaker. With humor and inspiring stories, Ozer exposes the origins and consequences of the fear, and lays out a simple plan to overcome it forever. By reading this book and applying its techniques, you can gain the self-confidence needed to excel in both professional and personal life. Get ready to unleash your true potential and become a fearless public speaker!
Job Interviews For Dummies - Thryft
Joyce Lain Kennedy | Hungry Minds Inc

Job Interviews For Dummies

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Goodreads rating: 3.74

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In stock: Very Good

This comprehensive guide not only teaches you the fundamental steps of a successful interview, but also provides tips on how to research the company, prepare a strong presentation, and effectively answer questions. With the added addition of relatable cartoons, this book is a must-read for any job seeker.
Marketing - Thryft
Hartley Kerin, Steven W. Hartley, William Rudelius  | Mcgraw-hill

Marketing

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Goodreads rating: 3.19

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Reasons to read: 1. This book offers strategic techniques to create and execute successful marketing campaigns. 2. It provides valuable insights into consumer behavior and market trends. 3. With its focus on practical application, it equips readers with the skills to effectively promote products and services. 4. Whether you're a marketing professional or a business owner, this book will help you navigate the complex world of marketing and achieve measurable results.
Wordcraft: The Art of Turning Little Words Into Big Business
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Alex Frankel | Crown

Wordcraft: The Art of Turning Little Words Into Big Business

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Goodreads rating: 3.4

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In stock: Very Good

If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
Graphis Advertising 1998 - Thryft
B. Martin Pedersen | Unkno

Graphis Advertising 1998

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Graphis Advertising 1998 is a perfect read for graphic designers and advertising professionals seeking inspiration. The book features a curated collection of the most innovative and effective ads of the year, providing readers with a unique showcase of the industry's latest trends and techniques. The book's hardback format and 256 pages of stunning visuals make it a valuable addition to any design library.
Readymade Job Search Letters: All the Letters You Need for a Successful Job Hunt - Thryft
Lynn Williams | Kogan Page

Readymade Job Search Letters: All the Letters You Need for a Successful Job Hunt

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Goodreads rating: 3.0

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In stock: Very Good

If you've been stumbling over your words while trying to land that interview, this book could be your hidden ace. It's like having a career coach in your pocket, guiding every keystroke to help you articulate your strengths effectively. Just imagine having a templates galore that you can tweak to reflect your professional story, turning job search woes into wins.
The Culture Key Between Asia And The West: Essentials For Global Business Success - Thryft
Zsuzsanna Tungli | Developing Global Leaders Asia Pte Ltd.

The Culture Key Between Asia And The West: Essentials For Global Business Success

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The Culture Key could be a good read for professionals who work in a multicultural setting or have an interest in expanding their cultural knowledge. The book provides practical advice for succeeding in global business, such as how to communicate effectively with different cultural styles and how to navigate different approaches to hierarchy. What makes this book unique is its emphasis on real-life case studies and specific advice for bridging cultural gaps.
Writing, Researching, Communicating: Communication Skills for the Information Age: Textbook - Thryft
Windschuttle | Mcgraw-hill Education - Europe

Writing, Researching, Communicating: Communication Skills for the Information Age: Textbook

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In stock: Very Good

This book is a must-read for anyone looking to enhance their communication skills in the digital age. From writing persuasive emails to conducting thorough research, this practical guide provides step-by-step instructions and expert tips. With its focus on the information age, it covers everything you need to know to effectively communicate in today's fast-paced and technology-driven world. Whether you're a student, professional, or simply someone interested in improving your communication abilities, this book is a valuable resource that will improve your skills and help you succeed in any field.
E-Mail In An Instant - 60 Ways To Communicate With Style And Impact - Thryft
Karen Leland, Keith Bailey  | Weiser

E-Mail In An Instant - 60 Ways To Communicate With Style And Impact

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Goodreads rating: 2.45

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This book is a must-read for anyone looking to level up their email communication skills. With practical tips and strategies from industry experts, Keith Bailey and Karen Leland, you'll learn how to write impactful emails, manage your inbox efficiently, and leave a lasting impression on your recipients. Say goodbye to confusing, ineffective emails and hello to clear, concise communication that gets results.
Grow Revenue, Loyalty & Footfall: The Essential Guide for Visitor Attractions - Thryft
Douglas A. Anderson, J.R.R. Tolkien, Andy Weir  | Houghton Mifflin

Grow Revenue, Loyalty & Footfall: The Essential Guide for Visitor Attractions

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Goodreads rating: 4.29

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In stock: Well Read

It seems there's been a mix-up in the book description you've provided. "Grow Revenue, Loyalty & Footfall" suggests a guide for business strategy, whereas the description matches J.R.R. Tolkien's "The Hobbit." I would love to give you an appeal and recommendation once the correct information for either book is provided!
International Project Management - Thryft
Kathrin Koster | Sage Publications Ltd

International Project Management

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Goodreads rating: 4.15

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If you find yourself juggling projects with teams that span continents and cultures, this book will be your guide. It lays out the complexity of managing projects outside of a single-country context and provides insights on how to synchronize methods, expectations, and practices in a clear, accessible way. Kathrin Köster offers both the theoretical underpinnings and the practical applications of international project management, equipping you with the skills to lead with confidence across borders.
The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers - Thryft

The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers

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If your workdays blur into a beige tapestry of boredom, "The Joy of Work" is the escape hatch. Scott Adams infuses humor into the dull crevices of corporate life. Picture yourself chuckling at the absurdities you confront daily – this book is your chance to plot harmless, comic revenge and find camaraderie in shared workplace follies.
Cross-Cultural Management in Work Organisations - Thryft
Ray French | Cipd - Kogan Page

Cross-Cultural Management in Work Organisations

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Goodreads rating: 3.5

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If you’re stepping into a role that demands managing teams across borders or if you're intrigued by the influence of culture in the corporate world, "Cross-Cultural Management in Work Organisations" offers a deep dive into navigating cultural nuances professionally. It unpacks how cultural factors shape workplace dynamics and decision-making, offering frameworks that could transform your approach to international collaboration. This isn't just theory; it’s practical insight wrapped in real-world examples, updated to address today’s global challenges.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

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Goodreads rating: 4.0

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In stock: Well Read

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
The Best of Brochure Design: No. 9 - Thryft
Jason Godfrey | Rockport Pub

The Best of Brochure Design: No. 9

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Goodreads rating: 4.03

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If you're passionate about marketing or graphic design, "The Best of Brochure Design: No. 9" could be the inspirational resource you need. It's a treasure trove of ideas, showcasing a variety of brochure styles from top designers around the world. The book covers practical tips and creative strategies which could be a catalyst for your next design project, making it a great addition to your professional library.
Stop Tweeting Boring Sh*T - Thryft
Division of Labor | Chronicle Books

Stop Tweeting Boring Sh*T

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Goodreads rating: 3.48

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This book would be a great fit for recent graduates or young professionals entering the workforce for the first time. With its vintage-style public service announcements and humorous take on common workplace issues, it provides practical advice in an engaging format. The real workplace statistics peppered throughout also help readers understand the gravity of these issues. The full-size pull-out poster is a fun bonus that will add some personality to any cubicle.
What's In A Name? - Advertising And The Concept Of Brands
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If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
The Etiquette Advantage in Business: Personal Skills for Professional Success - Thryft

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This book could be a good read for someone who wants to enhance their professional image and succeed in the business world. With practical advice on personal etiquette and treating others with respect and courtesy, Peggy Post's expertise helps readers navigate the complex social dynamics of the workplace, making them stand out and gain a competitive advantage.
The Business of Writing The Victoria College Lectures - Thryft

The Business of Writing The Victoria College Lectures

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Sorry! Book description for this title is not available.
Search and Social: The Definitive Guide to Real-Time Content Marketing - Thryft
Rob Garner | Sybex

Search and Social: The Definitive Guide to Real-Time Content Marketing

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Goodreads rating: 3.92

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If you're looking to invigorate your brand's digital presence, "Search and Social" might be just the ticket. It’s a treasure trove crafted for those wanting to master the art of online visibility and customer engagement. Garner merges SEO with social media, providing a clear-cut guide for executing content that resonates with customers—day or night. It's especially useful if you’re keen to stay ahead in the constantly buzzing digital marketing landscape.
The Perfect Presentation - Thryft
Joan Minninger | Main Street Books

The Perfect Presentation

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Goodreads rating: 4.0

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Recommendation: This book is a must-read for anyone who wants to overcome their fear of public speaking and deliver confident presentations. It offers practical tips on improving memory, dealing with stage fright, and preparing a speech that captivates the audience. Joan Minninger's expertise in the subject shines through and makes this book an essential tool for anyone who wants to succeed in business.
Roadmap To Strategic HR - Turning A Great Idea Into A Business Reality - Thryft
Ralph Christensen | Amacom Books

Roadmap To Strategic HR - Turning A Great Idea Into A Business Reality

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Goodreads rating: 3.75

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In stock: Very Good

If HR feels like uncharted territory in your company, "Roadmap To Strategic HR" would be like your compass. It's written for anyone tasked with the colossal role of aligning HR strategies with business goals. Ralph Christensen, with his wealth of experience, doesn't just theorize but gives a concrete 10-step plan that could turn your HR department into the powerhouse you always believed it could be. It's particularly useful if you're looking to bridge that elusive gap between day-to-day HR tasks and long-term business objectives.
The Want Makers
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Eric Clark | Penguin Books

The Want Makers

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Goodreads rating: 3.67

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In stock: Very Good

"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
Raising Achievement Pocketbook - Thryft
Caroline Bentley-Davies, efex Ltd.  | Teachers' Pocketbooks

Raising Achievement Pocketbook

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Goodreads rating: 4.4

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In stock: Well Read

This book is a must-read for educators who are passionate about helping their students succeed. With its practical advice and strategies, it provides a step-by-step guide to improving academic performance. Whether you're a teacher, tutor, or parent, this book will equip you with the tools and knowledge to make a real difference in students' lives.
The Marketing Plan Handbook : United States Edition - Thryft
Мэриан Берк Вуд, Marian Burk Wood  | Pearson Prentice Hall

The Marketing Plan Handbook : United States Edition

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Goodreads rating: 3.1

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In stock: Very Good

This book could be a great read for marketing students who are looking for practical guidance on developing their own marketing plans. The Marketing Plan Handbook not only provides a comprehensive guide to developing a marketing plan, but also includes software that allows students to create and critique sample marketing plans. The book's focus on practical application sets it apart from other marketing textbooks, making it a valuable resource for students looking to take their marketing skills to the next level.
Wireless Communications : Principles and Practice - Thryft
PEARSON INDIA | Theodore S. Rappaport

Wireless Communications : Principles and Practice

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Goodreads rating: 3.99

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In stock: Well Read

Wireless Communications: Principles and Practice by Theodore S Rappaport is an essential reference book for anyone interested in wireless communication and network technology. The book covers all aspects of wireless communication principles and practice, including the latest 4G and 5G technologies. Its most unique feature is the comprehensive treatment of practical design examples, making this book a hands-on guide for wireless communication engineers and technologists. Highly recommended for those interested in advancing their knowledge in this field.
Presenting for Professionals - Thryft
Janet Baguley, Phil; Bateman | John Murray Press

Presenting for Professionals

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This book provides practical guidance on how to effectively plan, prepare and deliver a presentation that captures the audience's interest. It addresses common mistakes and provides techniques and tools to enhance the standard of presentations. This is recommended for professionals who already have basic presentation skills, students undergoing professional training programs, or self-starters in professional roles who wish to develop these skills independently.
Clueless in Public Relations - Thryft
Jim Aitchison, May Lwin  | Pearson Education Asia

Clueless in Public Relations

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Goodreads rating: 3.43

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In stock: Very Good

Feeling a bit lost about a future in PR? "Clueless in Public Relations" could be the lantern to guide your way through the maze of this dynamic field. It offers a thorough breakdown of the industry, from crafting strategies to executing campaigns, and gives practical advice on landing your first job. It's like having a mentor in book form, perfect for those at the starting line of their PR journey.
Effective Organisational Communication : Perspectives, principles and practices - Thryft
Richard Blundel, Kate Ippolito  | Financal Times Management

Effective Organisational Communication : Perspectives, principles and practices

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Goodreads rating: 3.5

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In stock: Very Good

This book provides a strong theoretical foundation while also incorporating real-world examples, encouraging readers to challenge assumptions and gain new insights. It offers practical communication skills for individuals looking to enhance their communication styles and succeed in business.
Basic Marketing : A Global Managerial Approach - Thryft
E. Jerome McCarthy | Mcgraw-hill Education (ise Editions)

Basic Marketing : A Global Managerial Approach

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Basic Marketing: A Global Managerial Approach provides a comprehensive understanding of marketing principles for both domestic and international markets. The 4P framework of product, price, place, and promotion is explained in great detail, making it easier for readers to apply marketing concepts to their own businesses. This book is perfect for anyone who is interested in mastering the principles of marketing and applying them to their business strategies.
The Ultimate Business Presentation Book - Thryft
Andrew Leigh | Random House Business Books

The Ultimate Business Presentation Book

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This book is an excellent resource for anyone looking to improve their public speaking skills. Author Andrew Leigh presents practical tips and techniques in simple language. The extensive A-Z resource on presentation skills makes this book a valuable reference tool to keep on hand.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

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Goodreads rating: 2.0

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If you're diving into media and communication studies, this book will be your trusty companion. It breaks down complex research methods into digestible parts, providing a foundational grasp of qualitative and quantitative approaches. Whether you're focusing on journalism or public relations, you'll find this resource invaluable for navigating the intricacies of social sciences research in these fields.
E-Research : Methods, Strategies, and Issues - Thryft
Terry Anderson, Heather Kanuka  | Allyn & Bacon

E-Research : Methods, Strategies, and Issues

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Goodreads rating: 4.0

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In stock: Very Good

E-Research is an essential read for any student or researcher looking to utilize the vast resources available on the internet. Through a clear and concise approach, the book demystifies the entire research process, highlighting the key tools and techniques required to conduct effective research in a Net-enabled context. With practical examples and case studies, the book presents an exhaustive overview of the methodology, ethics, and best practices governing Net-based research, making it a must-read for any aspiring researcher.
Effective Training - Systems, Strategies, And Practices - Thryft
James W. Thacker | Prentice Hall

Effective Training - Systems, Strategies, And Practices

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This book is a great resource for organizations to understand how to create and implement effective training programs that achieve their goals. The contingency approach provides practical insights for tailoring the training process to individual objectives and constraints. The inclusion of case examples and a step-by-step process guide make it a valuable tool for trainers across industries.
Business German - Thryft
Andrew & Wagener Castley | Hodder & Stoughton

Business German

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This book is a must-read for anyone looking to do business in a German-speaking country. It not only teaches you the language and vocabulary needed for business transactions, but also provides valuable insights into the German culture and etiquette. The realistic everyday situations presented in the book make it easy to apply what you learn in real-life scenarios. With comprehensive coverage on the economy and other sectors of life in Germany, it equips you with the knowledge necessary for successful business relationships.
Seven Imperatives: For Fair, Legal and Productive Interviewing - Thryft
Beam Morrin Drake | Dbm Publishing

Seven Imperatives: For Fair, Legal and Productive Interviewing

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This book is a must-read for anyone involved in the hiring process. It provides practical and actionable techniques to conduct fair, legal, and productive interviews. With the seven imperatives, you will learn how to ask effective questions, evaluate candidates fairly, and make informed decisions. This book is a game-changer that will revolutionize your interviewing skills and lead to successful hiring outcomes.
Communicating at Work: Principles and Practices for Business and the Professions
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In stock: Well Read

If you're looking to step up your professional game, "Communicating at Work" is an ace in the hole. It's not just a book; it's a toolkit that blends academic prowess with real-world expertise, catering to the ever-evolving business landscape. The authors' firsthand experience in coaching and their multicultural approach will give you the edge you need to communicate effectively in today's diverse work environments, be it through presentations, team collaborations, or handling new technologies.
Public Relations : Principles and Practice - Thryft
Philip J. Kitchen | Cengage Learning Emea

Public Relations : Principles and Practice

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Goodreads rating: 3.67

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This book is a comprehensive guide to understanding the theory and practice of public relations. With case studies and end-of-chapter questions, it helps both students and practitioners develop their knowledge and skills in this arena. The unique feature of this book is that it draws on the opinions, views, expertise, and understanding of a range of practitioners and theorists to provide a holistic view of the subject matter. Recommended for those who want to master the principles of public relations.
New Absolute Appeal: Direct Mail Design - Thryft
Ami Miyazaki | Pie International

New Absolute Appeal: Direct Mail Design

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Goodreads rating: 2.0

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In stock: Very Good

If creativity in marketing is your jam, 'New Absolute Appeal: Direct Mail Design' could be an inspiring addition to your shelf. It's essentially a playbook of successful direct mail campaigns that could spark your imagination. Whether you're a student, a graphic designer, or a marketing professional, this book could be the source you need to create direct mail that stands out and gets opened. It's not just educational; it's a visual feast and brainstorming partner rolled into one.
Images of Organization - Thryft
Gareth Morgan | Sage Publications Inc

Images of Organization

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Goodreads rating: 3.92

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"Images of Organization" by Gareth Morgan could be a good read for someone interested in understanding different ways of perceiving and managing organizations. Morgan utilizes metaphors to explain his ideas and offers new practical approaches for managing organizations. Users would appreciate how Morgan's unique and comprehensive use of language makes the book easily digestible, leading to the improvement of their understanding of organizations.
The Art of Engagement: Bridging the Gap Between People and Possibilities - Thryft
Rich Berens, Jim Haudan  | Mcgraw Hill

The Art of Engagement: Bridging the Gap Between People and Possibilities

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Goodreads rating: 4.1

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Recommendation: This book is a must-read for anyone who wants to bridge the gap between strategies and execution in their organization. With real-world case studies and practical tools, Jim Haudan provides a roadmap to engage employees at every level and achieve strategic goals. The unique feature of this book lies in its highly visual "learning maps" and illustrations, making it easy for readers to understand and apply the concepts. Whether you're a CEO, manager, or team leader, "The Art of Engagement" will empower you to communicate effectively, motivate your workforce, and drive the success of your company.
Communicating in Professional Contexts - Thryft
H.L. Goodall Jr. | Cengage Learning

Communicating in Professional Contexts

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Goodreads rating: 4.0

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This book would be great for anyone looking to improve their communication skills in a professional setting. The CCCD model provides a structured approach to building presentation competencies while the use of technology helps to integrate modern communication methods. The theoretical foundation provides a deeper understanding of organizational communication that can be applied in various workplaces. Users would appreciate the engaging narrative style that makes learning enjoyable.
Bullies, Tyrants, And Impossible People - How To Beat Them Without Joining Them - Thryft
Ronald M. Shapiro, Mark A. Jankowski, James Dale  | Crown Business

Bullies, Tyrants, And Impossible People - How To Beat Them Without Joining Them

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Goodreads rating: 3.55

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In stock: Very Good

Recommendation: If you have ever felt defeated in dealing with unreasonable people at work or in life, this book is for you. With clear explanations and practical tools, Bullies, Tyrants, And Impossible People provides a fresh perspective on how to respond tactfully and gracefully to difficult personalities. The book has been praised for its unique approach in maintaining personal integrity while handling complex situations effectively.
Electronic Marketing and the Internet - Thryft
Stewart & Westberg Kate Adam | Prentice Hall

Electronic Marketing and the Internet

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Goodreads rating: 0.0

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This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.