Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Charm;: The career girl's guide to business & personal success - Thryft
Helen Whitcomb | Mcgraw-hill

Charm;: The career girl's guide to business & personal success

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Goodreads rating: 4.2

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In stock: Very Good

If you're navigating the complex terrain of a professional woman's world, this book could be your roadmap. It's like having a mentor who provides practical advice for your career and personal growth in one. It's supportive, insightful, and it could be the companion you need to unlock your potential and charm your way up the success ladder.
The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft

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In stock: Well Read

This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.
The Transparent Leader: How to Build a Great Company Through Straight Talk, Openness, and Accountability - Thryft
Herb Baum, Tammy Kling  | Harper Business

The Transparent Leader: How to Build a Great Company Through Straight Talk, Openness, and Accountability

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Goodreads rating: 3.62

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In stock: Very Good

If you're seeking to foster trust and ethics within your organization, "The Transparent Leader" could be a vital asset on your shelf. Herb Baum, drawing on his notable experience with renowned companies, offers a sincere and practical dialogue on the essence of transparency in leadership. His approach may resonate with you, especially in an era where corporate misconduct has eroded public trust; this book aims to restore faith in corporate governance through authenticity and accountability.
The Business of Writing The Victoria College Lectures - Thryft

The Business of Writing The Victoria College Lectures

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Sorry! Book description for this title is not available.
LAN Times Guide To Interoperability - Thryft
Frank Hayes | Mcgraw-hill Osborne Media

LAN Times Guide To Interoperability

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Goodreads rating: 2.5

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In stock: Very Good

Recommendation: This book, "LAN Times Guide To Interoperability," is a must-read for anyone looking to connect different networks, applications, operating systems, or hardware. With its focus on providing general solutions and practical examples, it helps you understand what can and cannot be cost-effectively implemented. The author's expertise on bridges, routers, gateways, and software solutions ensures that you'll gain a comprehensive understanding of how to seamlessly connect disparate systems. Whether you're a network administrator or a tech enthusiast, this guide will equip you with the knowledge needed to overcome the challenges of interoperability and create efficient connections.
Public Relations Techniques - Thryft
Frank Jefkins | Rbhp Trade Group

Public Relations Techniques

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Goodreads rating: 4.17

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This book is a must-read for anyone interested in learning the ins and outs of public relations. It provides a comprehensive overview of the industry, including practical techniques for managing communications in both commercial and non-commercial organizations. Jefkins' expertise is evident throughout the book, making it an invaluable resource for PR professionals and students alike.
Crisis Communications - A Casebook Approach - Thryft
Kathleen Fearn-Banks | Routledge

Crisis Communications - A Casebook Approach

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Goodreads rating: 3.84

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In stock: Like New

This book is a great read for anyone who wants to understand how to effectively communicate during a crisis. The author presents real-life case studies, making it easy for readers to understand how to respond when faced with a crisis. The book emphasizes the importance of proactive crisis communication planning and provides useful tips on developing crisis management strategies. Overall, readers will find this book to be a valuable resource in navigating the complexities of crises.
Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities - Thryft
Judith Byrne | How To Books

Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities

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Goodreads rating: 0.0

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In stock: Well Read

If you're looking to elevate your media savviness and become an adept spokesperson for your business or organization, "Face the Media" could be your go-to manual. It's not just about grabbing the spotlight; it's about shining when you do. Judith Byrne breaks down complex media dynamics into manageable strategies, making you a more confident and effective communicator.
Why Didn't You Say That in the First Place? : How to be Understood at Work - Thryft
Richard Heyman | Jossey-bass

Why Didn't You Say That in the First Place? : How to be Understood at Work

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Goodreads rating: 2.75

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In stock: Very Good

This book would be a good read for anyone struggling with communicating effectively at work. It teaches you techniques to ensure mutual understanding with your coworkers and how to have clear conversations that can prevent misunderstandings. The book includes anecdotes, illustrations, and checklists that make it easy to apply the strategies in everyday situations. Users would review this book as an excellent resource for improving communication skills in the workplace.
Think Public Relations - Thryft
Glen Cameron, Dennis L. Wilcox, Bryan Reber  | Pearson

Think Public Relations

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Goodreads rating: 3.65

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In stock: Well Read

If you're new to public relations and want to understand how theory meets practice, "Think Public Relations" could be the road map you need. It's visually engaging and packed with examples that illustrate the exciting nature of PR campaigns. With a focus on critical thinking and the realities of competition and conflict management in the industry, this book doesn't just inform—it prepares you for the fast-paced PR world. Plus, it addresses ethics, an indispensable part of your future profession.
Writing for the Mass Media : International Edition - Thryft
James Glen Stovall | Pearson Educacion

Writing for the Mass Media : International Edition

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Goodreads rating: 3.61

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In stock: Well Read

"Writing for the Mass Media" is a must-read for anyone aspiring to be a media professional. With precise examples, clear writing, and simple organization, this book facilitates the learning of media writing. The book's focus on a converged style of media writing, and its exercises to develop skills, make it a valuable resource for both beginners and professionals.
Public Relations Techniques - Thryft
Todd Hunt, James E. Grunig  | Harcourt College Pub

Public Relations Techniques

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Goodreads rating: 3.5

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In stock: Well Read

Public Relations Techniques is a must-read for anyone interested in public relations. The book takes a comprehensive, theory-first approach, which provides an overview before diving into individual elements. The inclusion of new technologies in PR campaigns is particularly impressive. Boxed case studies introducing how campaigns are actually executed are an excellent addition. With the help of checklists at each stage, students can examine their practices and work on the how, when, and why of PR.
An Asian Perspective on Mediation - Thryft
Joel Lee, Hwee Hwee Teh | Academy Publishing

An Asian Perspective on Mediation

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Goodreads rating: 3.0

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Understanding conflict resolution requires a touch of cultural nuance that isn't often discussed in general mediation literature. This book fills a vital gap by exploring how Asian perspectives shift the dynamics of mediation. It's a worthwhile read for anyone interested in conflict resolution, international relations, or cross-cultural communications, offering insights that can inform both professional practice and academic understanding.
Proactive Selling: Control the Process-Win the Sale - Thryft
William "Skip" Miller | Amacom Books

Proactive Selling: Control the Process-Win the Sale

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Goodreads rating: 3.77

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In stock: Well Read

If you're in sales and looking to enhance your approach, "Proactive Selling" could be the edge you need. It's not just about closing a deal; it's about understanding and focusing on the buyer throughout the process. This book offers tactics that help you keep the buyer’s needs and mindset at the forefront, which in turn can increase your success rate.
The Psychology of Culture Shock - Thryft
Colleen Ward, Stephen Bochner, Adrian Furnham  | Routledge

The Psychology of Culture Shock

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Goodreads rating: 4.0

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In stock: Very Good

If you're someone about to embark on a journey that will plunge you into a new cultural realm, "The Psychology of Culture Shock" could be your compass. The updated insights of Furnham and Bochner detail the emotional and cognitive mountains to climb when adapting to new cultures. It's a trove of knowledge for students, travelers, or professionals bracing for a cultural plunge, helping not just with survival but with thriving in new social landscapes.
Photo Portfolio Success - Thryft
John Kaplan | Writer's Digest Books

Photo Portfolio Success

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Goodreads rating: 4.08

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This book is a must-read for photographers looking to build a successful portfolio. With advice from industry experts and stunning sample images, John Kaplan guides readers through the strategies and standards needed to get noticed in the ever-changing photography industry. Learn how to select, organize, and display your best work in various formats, and gain valuable insights on self-promotion and future growth. Whether you specialize in commercial, photojournalism, nature, wedding, or fine art photography, Photo Portfolio Success is your ultimate guide to creating a portfolio that sells and stands out from the competition.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

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In stock: Very Good

This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

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In stock: Very Good

If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.
Collaborate or Perish! - Reaching Across Boundaries in a Networked World

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In stock: Well Read

If you often find yourself needing to work with different groups, "Collaborate Or Perish!" could be the tool you need to transform your cooperative efforts. The combined wisdom of a top law enforcement professional and an academic gives it a grounded, practical edge, ensuring the strategies suggested are not just theory but real-world-tested. It could help you navigate and leverage today's interconnected environments with greater ease and success.
Practical Media Relations - Thryft
Judith Ridgway | Gower Pub Co

Practical Media Relations

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Goodreads rating: 4.0

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In stock: Well Read

Practical Media Relations by Judith Ridgway is a must-read for anyone interested in mastering media relations. The book not only covers traditional techniques such as press releases and interviews but also delves into electronic communication such as computers and scanners. With practical tips and comprehensive checklists, this revised edition is a valuable guide for students and practitioners alike. Users would appreciate the real-life examples given by the author, making the book more relatable and easy to understand.
Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed - Thryft
Graham Jones | Nicholas Brealey

Click.ology: What Works in Onlline Shopping and How Your Business Can Use Consumer Psychology to Succeed

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Goodreads rating: 3.8

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In stock: Very Good

If you're steering an online retail venture, "Click.ology" is like your navigator through the maze of digital consumer behavior. Graham Jones translates complex psychological patterns into actionable strategies, helping you understand why customers click 'buy' or abandon carts. It's like having an expert whispering in your ear, telling you precisely what tweaks to make to your website to not just chase, but catch those ever-elusive sales. The book's futuristic outlook ensures you're prepped not just for today's clicks but for tomorrow's as well.
Business Journey to the East - Thryft
Fred Combe, Chow-Hou Wee  | Mcgraw-hill Education / Asia

Business Journey to the East

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Goodreads rating: 3.78

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In stock: Well Read

The book offers practical insights into the business culture of Asia and how to navigate the challenges of doing business there. It also offers a fresh perspective on the need for a new business approach that blends the best of Asian and Western strategy, providing case studies, anecdotes, and historical and cultural context to support the argument. Recommended for anyone looking to expand their business into Asia or interested in learning more about global business strategy.
Search and Social: The Definitive Guide to Real-Time Content Marketing - Thryft
Rob Garner | Sybex

Search and Social: The Definitive Guide to Real-Time Content Marketing

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Goodreads rating: 3.92

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In stock: Well Read

If you're looking to invigorate your brand's digital presence, "Search and Social" might be just the ticket. It’s a treasure trove crafted for those wanting to master the art of online visibility and customer engagement. Garner merges SEO with social media, providing a clear-cut guide for executing content that resonates with customers—day or night. It's especially useful if you’re keen to stay ahead in the constantly buzzing digital marketing landscape.
50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview - Thryft

50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview

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This book would be a good read for anyone seeking to master the interview process. With 50 concise and winning answers, it provides valuable insights and guidance on how to confidently tackle any job interview. It covers everything you need to know to prepare yourself, making it an essential resource for job seekers.
Talk to Win - Six Steps to a Successful Vocal Image
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Lillian Glass | Perigee Trade

Talk to Win - Six Steps to a Successful Vocal Image

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Goodreads rating: 3.84

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In stock: Very Good

If you’re feeling like your spoken words just aren't landing or you're looking to strengthen your personal and professional interactions, 'Talk To Win' could be the game-changer you've been searching for. Dr. Glass digs into the nuances of effective communication with a focus on the impact of your voice, offering practical advice that's been honed since 1987 but still feels incredibly relevant for today's world. It's a strategy-packed read for anyone eager to leave a lasting impression every time they speak.
One Stop Marketing - Thryft
Jonathan Trivers | John Wiley & Sons

One Stop Marketing

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Goodreads rating: 3.0

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If you're a small business owner feeling lost in a sea of retail giants, "One Stop Marketing" could be your compass. Trivers zeroes in on the marketing know-how that can help your store stand out, delighting your core customers and pivoting as their habits evolve. The practical tips from real-world examples are like having a marketing mentor—informative and action-oriented.
Options Made Easy: Your Guide to Profitable Trading
Guy Cohen | Ft Pr

Options Made Easy: Your Guide to Profitable Trading

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Goodreads rating: 3.76

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In stock: Well Read

If you've been intrigued by the idea of trading but felt intimidated by the complexity, "Options Made Easy" is a great starting point. Guy Cohen has a knack for breaking down the intricacies of stock and option trading into digestible, easily understood pieces. It's practical, so you won't just be reading theories; you'll actually get a grasp on strategies that you can put into action. It's a bridge from wondering to doing in the trading world.
Jerks at Work : How to Deal with People Problems and Problem People - Thryft
Ken Lloyd, Kenneth L. Lloyd  | Career Press, Inc.

Jerks at Work : How to Deal with People Problems and Problem People

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Goodreads rating: 2.95

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In stock: Very Good

This book could be a good read for individuals who are dealing with difficult people at their workplace. The author, Ken Lloyd, uses real-life examples to help readers understand common workplace behaviors. The book offers practical strategies to help readers deal with such behavior effectively. Users would appreciate the author's positive and professional approach to handling difficult situations.
Intercultural Business Communication - Thryft
Lillian H. Chaney | Pearson College Div

Intercultural Business Communication

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Goodreads rating: 3.74

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In stock: Well Read

This book is perfect for business professionals and managers who want to learn how to effectively communicate in a cross-cultural setting. The book provides practical tips on conducting negotiations across different countries, writing business letters in different societies, and other important information on intercultural communication. Readers will appreciate the straightforward and concise writing style, as well as the practical advice that can be applied in real-life business situations.
The Marketing Plan Handbook : United States Edition - Thryft
Мэриан Берк Вуд, Marian Burk Wood  | Pearson Prentice Hall

The Marketing Plan Handbook : United States Edition

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Goodreads rating: 3.1

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In stock: Very Good

This book could be a great read for marketing students who are looking for practical guidance on developing their own marketing plans. The Marketing Plan Handbook not only provides a comprehensive guide to developing a marketing plan, but also includes software that allows students to create and critique sample marketing plans. The book's focus on practical application sets it apart from other marketing textbooks, making it a valuable resource for students looking to take their marketing skills to the next level.
Perfect Phrases for Managing Your Small Business - Thryft
Robert Bacal | Mcgraw Hill

Perfect Phrases for Managing Your Small Business

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Goodreads rating: 3.75

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In stock: Well Read

Stepping into the shoes of a small business owner, every word weighs a ton and clarity is key. 'Perfect Phrases for Managing Your Small Business' is like having a pocket mentor that helps you navigate those tricky conversations with vendors, employees, and during decision-making. This could be the tool that helps turn your entrepreneurial angst into confident action.
Did I Ever Tell You About the Time: How to Develop and Deliver a Speech Using Stories That Get Your Message Across

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In stock: Very Good

If you've ever felt like your speeches lack a personal touch or the ability to really captivate your audience, Grady Jim Robinson's book could be a game-changer for you. It's not simply about public speaking; it's about weaving stories into your dialogue that resonate and connect deeply with your listeners. It could transform your presentations into memorable experiences.
Making the Team: A Guide for Managers - Thryft

Making the Team: A Guide for Managers

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In stock: Very Good

If you're leading a team or aspire to, "Making the Team" is essential reading. It's like a toolbox for the modern manager, grounded in research yet practical enough to apply immediately. Every chapter practically converses with you, offering insights into building, nurturing, and leading teams effectively. It's one of those books you'll refer to time and again, whether you're facing teamwork challenges or aiming to motivate a high-performing team to greater heights.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

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Goodreads rating: 3.91

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In stock: Very Good

If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson | Sage Publications, Inc

Organization Development: The Process of Leading Organizational Change

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Goodreads rating: 3.6

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In stock: Like New

If you're wrestling with making changes at your workplace, this book dives into the often daunting world of organizational development with clarity and practicality. Unlike other texts that can be heavy on theory, Donald L. Anderson gives you an actionable roadmap, helping you to understand and lead change, not just theorize about it. Perfect for managers and leaders looking to steer their teams through transformation smoothly.
Authenticity: Brands, Fakes, Spin and the Lust for Real Life - Thryft

Authenticity: Brands, Fakes, Spin and the Lust for Real Life

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In stock: Well Read

If you're feeling overwhelmed by the constant barrage of tailored ads, filtered selfies, and sensational news, "Authenticity" might just resonate with you. David Boyle takes you on a journey through our culture's obsession with realness, unraveling the threads that lead us to yearn for authenticity. It's an eye-opening read that could change the way you consume and value the world around you.
Screen Future Paperback - Thryft
Brian David Johnson | Intel Press

Screen Future Paperback

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Goodreads rating: 3.6

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In stock: Very Good

Screen Future Paperback could be a good read for media enthusiasts and professionals who are interested in the intersection between technology and entertainment. This book offers a well-researched and visionary analysis of the future of media, providing insights into the people, technology, and economics that are shaping the entertainment industry. One of the most distinctive features of the book is its blending of social and computer sciences, media history, and engaging conversations with industry experts, making it an illuminating, informative, and interesting read for anyone interested in this field.
Global Marketing Strategy - Thryft

Global Marketing Strategy

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In stock: Very Good

This book would be a great read for someone who is interested in understanding the complexities and challenges of global marketing. With its focus on providing competitive orientation and strategies, it serves as a valuable compass for global marketing managers. The numerous real-company examples and in-depth cases offer practical insights into market entry, expansion, and rationalization. Whether you're a student or a professional, this book will help you navigate the global marketing landscape with confidence.
The Manager's Book of Decencies - Thryft
Steve Harrison | Mcgraw-hill

The Manager's Book of Decencies

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Goodreads rating: 3.38

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In stock: Very Good

Recommendation: This book offers a refreshingly practical and actionable guide for managers looking to improve their company's culture. Through the concept of "small decencies", the author demonstrates how simple gestures can have a significant impact on communication, teamwork, and productivity. By focusing on authentic and personal interactions, this book provides valuable insights that can be implemented in any organization, regardless of its size or industry. Whether you're a seasoned executive or a new manager, The Manager's Book of Decencies will inspire you to create a workplace environment that fosters mutual respect and shared values.
Public Relations: The Profession and the Practice (Int'l Ed) - Thryft
Baskin Heiman Toth Lattimore | Mc Graw Hill Education (uk)

Public Relations: The Profession and the Practice (Int'l Ed)

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In stock: Well Read

This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.
Executive Deskbook - Thryft
Auren Uris | Van Nostrand Reinhold Company

Executive Deskbook

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Goodreads rating: 5.0

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In stock: Very Good

For professionals seeking effective management strategies.
Leadership by Choice - Increasing Influence and Effectiveness through Self-Management - Thryft
Eric Papp | Wiley

Leadership by Choice - Increasing Influence and Effectiveness through Self-Management

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Goodreads rating: 3.95

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In stock: Well Read

Leadership by Choice could be a good read for someone in a leadership position looking to improve their decision-making skills. The book emphasizes the importance of being a productive and influential leader by focusing on each decision you make and holding yourself accountable. Packed with actionable strategies and relatable stories, this book is a must-read for those who want to become leaders that people want to follow.
Office Code: Building Connections Between Cultures and Workshop Design - Thryft
Unnamed | Koch, Alexander

Office Code: Building Connections Between Cultures and Workshop Design

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Goodreads rating: 0.0

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If the dynamics of culture and workplace design intrigue you, this book is a valuable resource. It delves into crafting workshops that consider cultural differences, improving communication and collaboration within a diverse office environment. By applying its concepts, you could enhance workplace inclusivity and productivity.
Hot Text: Web Writing That Works
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Lisa Price, Jonathan Price  | New Riders

Hot Text: Web Writing That Works

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Goodreads rating: 3.67

from RM96.41 MYR

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If you're looking to elevate your online writing skills, "Hot Text: Web Writing that Works" is a treasure trove of practical tips and examples. The approachable style of this book makes it digestible and immediately applicable for anyone who aims to produce compelling web content. Whether you're crafting marketing materials, writing articles, or curating a magnetic web presence, this book will undoubtedly refine your digital voice and strategy.
The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance

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If you're striving to be a more effective manager, "The Carrot Principle" offers valuable insights. With relatable examples from top executives, it's more than just a managerial guide—it’s a transformative approach to leadership, emphasizing the importance of recognition in empowering teams. It could change the way you lead, inspire, and achieve goals.
Corporate Information Systems Management: Text and Cases - Thryft
James L. McKenney, Lynda M. Applegate, F. Warren McFarlan  | Richard D Irwin

Corporate Information Systems Management: Text and Cases

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Goodreads rating: 4.33

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In stock: Very Good

If you're interested in understanding how businesses handle their complex information systems, this one might be for you. The combination of text and case studies offers a practical perspective that’s bound to give you insights into IT strategies and challenges that corporations face. Perfect for those looking to delve into information management complexities or studying business IT.
Career Management - Thryft
Carolyn Boyes | Harpercollins

Career Management

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Goodreads rating: 3.74

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In stock: Very Good

Başarılı bir iş hayatı ve mükemmel iş iletişimi becerilerini kazanmak için artık bir yardımcınız daha var. NTV Yayınları'nın yeni serisi İş Hayatının Sırları size bu konuda destek verecek. Başarılı bir sunum ve ideal bir kariyer planı için gereken her şey serinin ilk iki kitabı Sunum Sırları ve Kariyer Yönetimi Sırları'nda.İş Hayatının Sırları - Uzmanlar Anlatıyor! Kariyer Yönetimi Sırlarıİş dünyasına ait tüm sırlar uzmanlar tarafından sizlere aktarılıyor! Kariyerinizde sizi başarıya götürecek hedefleri nasıl belirlersiniz?İdeal bir iş seçimi için ne yapmanız gerekir?Kariyer değişikliğinde sizi başarıya götürecek bir plan için nelere ihtiyaç duyarsınız?Mükemmel iş görüşmesi için ne yapmalısınız?İster kendi işinizi yapıyor olun, ister çalıştığınız şirkette fark edilmek isteyin. Kariyerinizi mükemmel şekilde yönetmeyi öğreneceğiniz Kariyer Yönetimi Sırları ile kesin ve hemen sonuç alın.
Brand Identity Now! - Thryft
Julius Wiedemann | Taschen America Llc

Brand Identity Now!

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Goodreads rating: 4.1

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If you're knee-deep in branding or simply have a fascination for the alchemy of logos and imagery, "Brand Identity Now!" can be a mesmerizing tome. Through its case studies, you'll get a peek at the creatives' battlefield, where branding makes kings or falls from grace. Imagine being privy to the thought processes behind campaigns like Obama '08 or the pulse of the world's top design firms. This book might just redefine how you see the brands around you.
Public Relations Online : Lasting Concepts for Changing Media - Thryft
Tom Kelleher | Sage Publications, Inc

Public Relations Online : Lasting Concepts for Changing Media

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Goodreads rating: 3.57

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Public Relations Online provides hands-on internet exercises and alternative perspectives that offer an overall understanding of the computer systems and networks and how real people use online media to communicate effectively. It's an excellent resource for advanced undergraduate and graduate students for Public Relations courses.
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications - Thryft
Terence A. Shimp | South-western College Pub

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

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Goodreads rating: 3.75

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This book is an essential read for marketing professionals looking to deepen their knowledge of Integrated Marketing Communications. It provides a comprehensive guide to IMC concepts and their application in advertising, sales promotion and brand equity enhancement. The author brings the customer's perspective to the forefront in addition to discussing key strategies for product adoption and point-of-purchase advertising. The revised edition is updated with the latest trends and industry best practices. Overall, users would find this book a valuable resource that covers IMC in depth and recommends practical and actionable strategies for marketing professionals.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.