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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Business Data Communications - Thryft
William Stallings | Prentice Hall

Business Data Communications

RM41.00 MYR RM34.00 MYR 17% off

Goodreads rating: 3.52

RM41.00 MYR RM34.00 MYR 17% off

87% off est. retail
If you're delving into information and network management, this book could serve as your backbone. With real-world case studies, it doesn't just float in theoretical space; it grounds you in how data communications play out in actual business scenarios. It's particularly useful if you're interested in how the landscape has evolved with the advent of the internet and wireless networks. Keep in mind its publication date, though; while it lays out the foundation, some topics might need a contemporary supplement.
Facebook Marketing: Leverage Social Media to Grow Your Business
Steven Holzner | Que Pub

Facebook Marketing: Leverage Social Media to Grow Your Business

RM45.00 MYR

Goodreads rating: 2.77

RM45.00 MYR

As a book-keeper, it seems you're interested in harnessing the potential of social media for business growth. "Facebook Marketing" could serve as a valuable resource. Steven Holzner's expertise and use of real case studies translate into actionable strategies rather than mere theories. If you're aiming to enhance your digital marketing skills, especially within the Facebook realm, this book could offer you new perspectives and methods proven to be effective in the ever-evolving online marketing landscape.
Organizational Behavior : Emerging Realities for the Workplace Revolution - Thryft
Steven L. McShane, Mary Ann Von Glinow  | Mcgraw-hill (tx)

Organizational Behavior : Emerging Realities for the Workplace Revolution

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.51

RM34.00 MYR RM15.00 MYR 56% off

If you're intrigued by how individual behavior shapes organizational success, McShane and Von Glinow's book could be your North Star. Picture yourself flipping through pages that breathe life into organizational behavior theories with vivid stories and real scenarios that span the globe. It's not just a ticket to understanding the nuts and bolts of OB; it's a window into applying these concepts to the ever-evolving workplace, whether you're at the helm or part of the crew.
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft
David F. D'Alessandro, Michele Owens  | Mcgraw-hill

Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.41

RM41.00 MYR RM15.00 MYR 63% off

88% off est. retail
If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
The Science of Influence - How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Kevin Hogan | John Wiley & Sons

The Science of Influence - How to Get Anyone to Say "Yes" in 8 Minutes or Less!

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 3.67

RM34.00 MYR RM19.00 MYR 44% off

86% off est. retail
Ever felt like you're not heard or can't persuade folks to come around to your way of thinking? "The Science of Influence" reveals the keys to changing that - fast. If you're in sales, leadership, or simply want to be more persuasive in your personal life, Kevin Hogan will hand you the tools to make every interaction count and sway the balance in your favor. His scientifically backed insights ensure you're not just trying it out - you're playing to win.
Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance
Joe W. Forehand, George Kohlrieser  | Jossey-bass

Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and Raise Performance

RM22.00 MYR RM19.00 MYR 14% off

Goodreads rating: 4.07

RM22.00 MYR RM19.00 MYR 14% off

88% off est. retail
If you're feeling wedged in conflicts or stagnation within your team or organization, "Hostage at the Table" could bring that paradigm shift you're after. George Kohlrieser doesn't just give textbook advice; he injects the intensity and pragmatism of real-life hostage negotiation into the corporate world. For leaders seeking innovative ways to influence and elevate their team's performance, this book could be the ace up your sleeve.
Managing Up: Expert Solutions to Everyday Challenges
Harvard Business Review | Harvard Business Review Press

Managing Up: Expert Solutions to Everyday Challenges

RM34.00 MYR

Goodreads rating: 3.46

RM34.00 MYR

If you're looking to enhance your professional journey by strengthening the bond with your supervisor, "Managing Up" offers a strategic roadmap. The insights you'll gain from this book could transform your approach to work challenges and collaboration. It's particularly useful for anyone eager to leverage their boss's expertise and resources effectively, aligning personal and organizational goals seamlessly.
Programming for TV, Radio & the Internet: Strategy, Development & Evaluation
Philippe Perebinossoff, Brian Gross, Lynne Gross  | Focal Press

Programming for TV, Radio & the Internet: Strategy, Development & Evaluation

RM141.00 MYR

Goodreads rating: 4.23

RM141.00 MYR

66% off est. retail
If you're captivated by the world of broadcasting and digital media, this book is your backstage pass to understanding how to craft content that resonates. It's not just informative—it's a practical guide that reveals the dynamics of programming strategies across TV, radio, and the internet, tailored for media enthusiasts and professionals alike.
Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media - Thryft
David Philips | Kogan Page Business Books

Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.36

RM41.00 MYR RM15.00 MYR 63% off

91% off est. retail
This book is a great read for PR professionals who are trying to keep up with the fast-paced digital world. David Phillips does an excellent job illustrating how the internet has transformed the practice of PR communication. The unique and distinctive feature of this book is the step-by-step approach it provides for developing an online strategy in the world of social media. This book has received great reviews as a practical guide that is easy to follow and implement.
Communication Theories : Origins, Methods, Uses in the Mass Media - Thryft
James W. Tankard, Werner J. Severin  | Longman Pub Group

Communication Theories : Origins, Methods, Uses in the Mass Media

RM26.00 MYR RM15.00 MYR 42% off

Goodreads rating: 3.67

RM26.00 MYR RM15.00 MYR 42% off

95% off est. retail
This book is a comprehensive guide to understanding mass communication theories. It explains how these concepts are used in journalism, broadcasting, advertising, and public relations. The book offers current examples and includes a new chapter on cyber communications, making it a great resource for anyone interested in exploring mass communication theory.
Screen Future Paperback - Thryft
Brian David Johnson | Intel Press

Screen Future Paperback

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.6

RM30.00 MYR RM15.00 MYR 50% off

90% off est. retail
Screen Future Paperback could be a good read for media enthusiasts and professionals who are interested in the intersection between technology and entertainment. This book offers a well-researched and visionary analysis of the future of media, providing insights into the people, technology, and economics that are shaping the entertainment industry. One of the most distinctive features of the book is its blending of social and computer sciences, media history, and engaging conversations with industry experts, making it an illuminating, informative, and interesting read for anyone interested in this field.
Cover Letters That Knock 'Em Dead
Martin Yate | Adams Media

Cover Letters That Knock 'Em Dead

RM37.00 MYR

Goodreads rating: 3.79

RM37.00 MYR

If you're in the throes of job hunting, this book is like having a secret weapon. It's packed with insights that go beyond the basics of cover letter writing. You'll find strategies to craft a compelling narrative that can set you apart in a crowded market. Whether you're a fresh grad or a seasoned professional, this guide could be the edge you need.
Perfect Phrases for Performance Reviews
Douglas Max | Mcgraw Hill

Perfect Phrases for Performance Reviews

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.92

RM41.00 MYR RM22.00 MYR 46% off

63% off est. retail
If you're leading a team and dread performance review time, "Perfect Phrases for Performance Reviews" might just be the resource you're looking for. This book offers a plethora of ready-to-use phrases that can help you communicate more effectively with your employees. You'll find it easier to describe a wide range of performance issues and workplace behaviors in a way that's constructive and clear, which is especially valuable if you're aiming to inspire growth and improvement without causing unnecessary discomfort or misunderstanding.
In the Company of Women - Turning Workplace Conflict into Powerful Alliances
Susan Murphy, Patricia Heim  | Tarcher

In the Company of Women - Turning Workplace Conflict into Powerful Alliances

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.6

RM41.00 MYR RM22.00 MYR 46% off

82% off est. retail
If you’ve ever felt the sting of rivalry or the fear of being undercut by colleagues, particularly fellow women, this read could be transformative. It delves into fostering positive relationships and alliances among women at work, transcending the pettiness of competition. It’s a guiding light for any woman who aims to not just survive but to thrive and lift others in the often cutthroat professional world.
Business Vocabulary In Use Elementary - Thryft
Bill Mascull | Cambridge University Press

Business Vocabulary In Use Elementary

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.1

RM30.00 MYR RM15.00 MYR 50% off

This book is a must-have for anyone learning English for business purposes. It provides a comprehensive collection of essential business vocabulary, presented in a clear and easy-to-understand manner. With its practical approach, it allows users to immediately apply their newfound knowledge in real-life business situations. The unique feature of this book is its combination of vocabulary presentation and practice exercises, making it an effective tool for building business communication skills. Whether you're a student, a professional, or someone looking to improve their English in a business context, this book is a valuable resource that will help you succeed in your language learning journey.
Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media - Thryft
Ronald D. Smith | Routledge

Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media

RM60.00 MYR RM19.00 MYR 68% off

Goodreads rating: 3.47

RM60.00 MYR RM19.00 MYR 68% off

95% off est. retail
This book is a must-read for anyone looking to develop their public relations writing skills. It offers practical tips and exercises to enhance your writing, with a focus on ethical and legal issues. The comprehensive list of writing formats and styles, updated to reflect modern technology, makes it an indispensable resource for anyone seeking to enter or advance in the field. Readers will appreciate the straightforward language, realistic examples, and integrated communication approach that makes this book a standout in the field.
Crucial Conversations: Tools for Talking When Stakes Are High
Kerry Patterson, Joseph Grenny, Stephen R. Covey  | Mcgraw-hill

Crucial Conversations: Tools for Talking When Stakes Are High

RM41.00 MYR

Goodreads rating: 4.07

RM41.00 MYR

52% off est. retail
If you ever find yourself walking on eggshells during intense discussions or wishing you could articulate your thoughts better when it really counts, "Crucial Conversations" might just be the game-changer you need. It’s like having a wise coach in your corner, teaching you how to stay calm and be effectively persuasive in moments where every word matters. Whether it's in the office or at home, this book could be a stepping stone to more fruitful and less stressful conversations, leading to better outcomes in your personal and professional life.
Interviewing: A Guide for Journalists and Writers
Gail Sedorkin, Judy McGregor  | Allen & Unwin

Interviewing: A Guide for Journalists and Writers

RM89.00 MYR RM45.00 MYR 49% off

Goodreads rating: 3.43

RM89.00 MYR RM45.00 MYR 49% off

59% off est. retail
If you're looking to sharpen your journalistic skills, particularly in interviewing, this book is like having a mentor guide you through the process. Whether you struggle with preparation or adapting on the fly, Sedorkin and McGregor offer practical, step-by-step strategies that make the most of both "soft" and "hard" interview scenarios. It's essential for elevating your ability to capture compelling stories.
The New Marketing Paradigm: Integrated Marketing Communications - Thryft
Robert F. Lauterborn, Don E. Schultz  | Mcgraw-hill

The New Marketing Paradigm: Integrated Marketing Communications

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.67

RM22.00 MYR RM15.00 MYR 32% off

85% off est. retail
Recommendation: The New Marketing Paradigm is a highly recommended read for marketers looking to take their customer engagement to the next level. It offers insights on why traditional mass marketing no longer works and how integrated communications programs can better respond to the needs of individual customers. Don Schultz shares his extensive knowledge on how to shift marketing strategies towards customer-focused approaches, making this book a must-read for modern marketers.
Scoring Points: How Tesco Is Winning Customer Loyalty
Tim Phillips, Clive Humby, Terry Hunt  | Kogan Page Business Books

Scoring Points: How Tesco Is Winning Customer Loyalty

RM37.00 MYR

Goodreads rating: 3.73

RM37.00 MYR

If you're interested in the magic behind successful business strategies, "Scoring Points" might just satisfy that curiosity. It provides an insider's look at Tesco's journey to retail dominance, made possible through a deep understanding of customer loyalty. The book offers valuable insights into how Tesco’s Clubcard transformed not just their bottom line, but also their customers' shopping experiences. Ideal for marketers, strategists, and anyone intrigued by the alchemy of consumer relations.
Asian Business Customs & Manners
Megan McGinnis, Mary Murray Bosrock  | Meadowbrook

Asian Business Customs & Manners

RM67.00 MYR

Goodreads rating: 3.9

RM67.00 MYR

If you're planning to engage with Asian markets or build relationships with Asian partners, this book can serve as your cultural compass. It's not just about avoiding faux pas; it's about understanding the subtleties that facilitate trust and respect in a business context, from Japan to Indonesia. Think of it as an investment in cross-cultural fluency that could pay dividends in successful partnerships.
The Communication Catalyst - Thryft
Mickey Connolly, Richard Rianoshek  | Kaplan Publishing

The Communication Catalyst

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.86

RM30.00 MYR RM15.00 MYR 50% off

90% off est. retail
The Communication Catalyst could be a good read for entrepreneurs and business leaders who want to improve their communication skills in a short amount of time. This book offers a unique approach to achieving a true competitive edge by focusing on speed-guaranteed communication skills that can yield more results per hour. Readers will appreciate the practical tips and strategies that can be implemented immediately in their businesses.
Virtual Collaboration - Work From Anywhere, Overcommunicate, Avoid Isolation - Thryft
Harvard Business Review | Harvard Business Review Press

Virtual Collaboration - Work From Anywhere, Overcommunicate, Avoid Isolation

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.33

RM30.00 MYR RM15.00 MYR 50% off

76% off est. retail
Recommendation: - This book is a must-read for anyone navigating the world of virtual collaboration. It provides practical tips and strategies to overcome the unique challenges of remote work. The book's most distinctive feature is its focus on building productive relationships in a virtual setting, making it an invaluable resource for fostering effective communication and teamwork. Whether you're a seasoned remote worker or new to the virtual workspace, this book will help you thrive in the world of virtual collaboration.
Working with Difficult People - Thryft
Solomon | Prentice Hall Press

Working with Difficult People

RM31.00 MYR

Goodreads rating: 3.52

RM31.00 MYR

Everyone's work day is filled with them--people who frustrate, impede, maneuver, undermine, plot, connive, and whine. This top communications consultant details specific techniques for handling all of them. Easy-to-follow scenarios for every situation are featured in this handy guide.
Hot Text: Web Writing That Works
Lisa Price, Jonathan Price  | New Riders

Hot Text: Web Writing That Works

RM101.00 MYR RM67.00 MYR 34% off

Goodreads rating: 3.67

RM101.00 MYR RM67.00 MYR 34% off

67% off est. retail
If you're looking to elevate your online writing skills, "Hot Text: Web Writing that Works" is a treasure trove of practical tips and examples. The approachable style of this book makes it digestible and immediately applicable for anyone who aims to produce compelling web content. Whether you're crafting marketing materials, writing articles, or curating a magnetic web presence, this book will undoubtedly refine your digital voice and strategy.
FYI: For Your Improvement, A Guide for Development and Coaching
Michael M. Lombardo, Robert W. Eichinger  | Lominger Ltd Inc

FYI: For Your Improvement, A Guide for Development and Coaching

RM67.00 MYR

Goodreads rating: 4.27

RM67.00 MYR

This book is ideal for leaders looking to enhance their skills in specific areas such as conflict management and strategic thinking. The chapters are easy to follow and provide practical tips that can be immediately implemented. Users will appreciate the detail-oriented approach to leadership development provided in this book.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft
Joseph R. Dominick | Mcgraw-hill Humanities/social Sciences/languages

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.76

RM22.00 MYR RM15.00 MYR 32% off

97% off est. retail
The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
Digital Body Language - Thryft
Steven Woods | New Year Publishing

Digital Body Language

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.67

RM37.00 MYR RM19.00 MYR 49% off

88% off est. retail
Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed. As this transition happens, marketing and sales teams must react. With the shift to online from face to face, the ability to see body language and read the room has disappeared. Marketing must step in to read prospects Digital Body Language and use that knowledge to guide the prospects buying process. The new book Digital Body Language Deciphering Customer Intentions in an Online World , discusses the transitions that this is forcing in marketing departments everywhere, as they move to succeed in this new reality. In it, Steven Woods, industry expert and CTO of Eloqua discusses best practices for analyzing and understanding customer intent through analyzing their Digital Body Language. The book uses informative explanations and in-depth case studies of many of the leading marketers around the world to show approaches to profiling, leads scoring, lead nurturing, sales handoff, marketing analytics, and data management. Woods makes a compelling case that the transitions we are all experiencing in today's marketing environment are part of a fundamental shift in the way we think about marketing and the way we understand the buying process of our customers.
The Advantage: The 7 Soft Skills You Need to Stay One Step Ahead
Emma-Sue Prince | Ft Pr

The Advantage: The 7 Soft Skills You Need to Stay One Step Ahead

RM37.00 MYR

Goodreads rating: 3.59

RM37.00 MYR

The Advantage is a must-read for individuals looking to enhance their soft skills and stay ahead in their career. The book emphasizes the importance of soft skills like Adaptability, Resilience, and Empathy in the workplace and provides practical exercises and case studies to help readers develop and utilize these skills. With a focus on scientific research and no-nonsense advice, The Advantage is perfect for anyone looking to stand out and excel in their career.
Writing and Speaking at Work (2nd Edition) - Thryft
Edward P. Bailey | Prentice Hall

Writing and Speaking at Work (2nd Edition)

RM71.00 MYR RM30.00 MYR 58% off

Goodreads rating: 3.75

RM71.00 MYR RM30.00 MYR 58% off

87% off est. retail
Concise but thorough, this popular business communication text is packed with practical advice to help students improve their writing and speaking skills.   Shorter than most other business communications texts, Writing & Speaking at Work, 4e draws from the author’s years of experience as a college instructor and consultant in business and government. It delivers practical insight and instruction that will equip students with the tools to be effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, it focuses on the two critical communication needs of business people: writing and speaking.
Difficult Conversations: How to Discuss What Matters Most
Bruce Patton, Douglas Stone, Sheila Heen  | Penguin Books

Difficult Conversations: How to Discuss What Matters Most

RM37.00 MYR

Goodreads rating: 4.07

RM37.00 MYR

If you've ever dreaded a conversation because you didn't know how to approach it, "Difficult Conversations" could be your playbook. The authors, experts in negotiation from Harvard, dissect the anatomy of uncomfortable dialogues into understandable parts. By breaking down what really happens in these moments and offering concrete advice, this book could transform your next challenging chat into an opportunity for growth and understanding rather than a source of stress.
Successful Interview Skills : How to Prepare, Answer Tough Questions and Get Your Ideal Job - Thryft
Rebecca Corfield | Kogan Page Business Books

Successful Interview Skills : How to Prepare, Answer Tough Questions and Get Your Ideal Job

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.26

RM22.00 MYR RM15.00 MYR 32% off

80% off est. retail
This book is a great resource for job seekers who want to prepare for an interview. It offers practical advice on how to answer tough questions, make a good impression, and present oneself professionally. The author breaks down the interview process into simple steps, making it easy to follow and understand. Users would appreciate the useful tips, examples, and insights that the book provides, helping them achieve their ideal job.
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft
Wally Wood, Jerry Acuff  | Wiley

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.54

RM34.00 MYR RM15.00 MYR 56% off

88% off est. retail
If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.
Unique: Telling Your Story in the Age of Brands and Social Media
Phil Cooke | Baker Pub Group

Unique: Telling Your Story in the Age of Brands and Social Media

RM48.00 MYR

Goodreads rating: 3.93

RM48.00 MYR

If you're feeling lost in the age of Instagram influencers and personal branding, "Unique" could be your compass. It dives into the art of storytelling amidst the digital noise, offering guidance on how to authentically express your story and stand out. This book might just be the key to unlocking your personal brand's potential.
Business Letters for Busy People - Thryft
Jim Dugger | Career Pr Inc

Business Letters for Busy People

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.7

RM41.00 MYR RM15.00 MYR 63% off

Whether you're just entering the workforce or are a seasoned professional, crafting effective business letters can be time-consuming. This book gives you a head start with ready-to-use templates that will make your correspondence quicker and more effective. You'll not only save time but also convey your messages with greater clarity and professionalism.
Speaker's Lifetime Library - Thryft
Thelma Spinrad, Leonard Spinrad, Anistatia R. Miller  | Prentice Hall Direct

Speaker's Lifetime Library

RM37.00 MYR RM34.00 MYR 8% off

Goodreads rating: 4.0

RM37.00 MYR RM34.00 MYR 8% off

87% off est. retail
Whether you're a seasoned orator or newly stepping onto the podium, the Speaker's Lifetime Library is your treasure trove of inspiration. It's meticulously organized to help you find just the right words for any occasion. A resource that grows with you, it could become as essential to your public speaking as your own voice.
For Women Only in the Workplace: What You Need to Know About How Men Think at Work
Shaunti Feldhahn | Multnomah

For Women Only in the Workplace: What You Need to Know About How Men Think at Work

RM37.00 MYR

Goodreads rating: 3.98

RM37.00 MYR

If you've ever felt puzzled by male colleagues' actions or decisions at work, this book might offer you some clarity. It delves into the male mindset in the workplace, providing a perspective that could help improve your professional interactions and understandings. A useful read if you want to navigate your work environment with more awareness of the gender dynamics at play.
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Jim Aitchison | September 1, 2007

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

RM145.00 MYR

Goodreads rating: 4.02

RM145.00 MYR

If you're looking to understand what makes some print ads not just good, but great, "Cutting Edge Advertising" can be your playbook. This book dives into the art and science of crafting compelling advertisements. It's like a tour guide for navigating the evolving landscape of brand promotion, tailored for creatives and marketers wanting to leave a mark in the industry.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

RM123.00 MYR RM63.00 MYR 49% off

Goodreads rating: 4.0

RM123.00 MYR RM63.00 MYR 49% off

88% off est. retail
For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes
Ben Forta | Sams Publishing

Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes

RM52.00 MYR RM37.00 MYR 29% off

Goodreads rating: 4.24

RM52.00 MYR RM37.00 MYR 29% off

If you're pressed for time but keen to learn Microsoft SQL Server's T-SQL, this is your go-to guide. Each 10-minute lesson in the book is highly focused and practical, perfect for grasping the basics and mastering more advanced concepts like joins and subqueries. It's ideal for anyone looking for an efficient way to become proficient without getting bogged down in unnecessary details.
International Marketing
Philip R. Cateora | Irwin Professional Publishing

International Marketing

RM37.00 MYR

Goodreads rating: 3.6

RM37.00 MYR

If marketing across borders piques your interest, "International Marketing" by Cateora and Graham could be a fantastic resource for you. Its depth and breadth regarding how to navigate the myriad of international market factors are unparalleled. You'll find that the combination of historical context, cultural nuance, and economic insight offered makes this text a go-to for understanding the complexities of global business practices.
Brand Essence: Using Sense, Symbol and Story to Design Brand Identity
Neil Gains | Kogan Page

Brand Essence: Using Sense, Symbol and Story to Design Brand Identity

RM168.00 MYR

Goodreads rating: 3.88

RM168.00 MYR

If you're intrigued by branding's psychological side and eager to understand how sensory experiences weave into creating memorable brands, "Brand esSense" would be an enlightening read for you. Neil Gains delves into the nitty-gritty of how our senses influence our perceptions of brands and offers practical advice on storytelling in marketing. It could change how you approach building or enjoying brand experiences.
Breaking News: How the Wheels Came Off at Reuters
Brian Mooney | Capstone

Breaking News: How the Wheels Came Off at Reuters

RM82.00 MYR

Goodreads rating: 3.71

RM82.00 MYR

If you're intrigued by the media industry's inner workings or have a keen interest in journalism, "Breaking News" is a compelling read. It takes you behind the scenes of a major news organisation's decline, offering exclusive insights thanks to the authors' first-hand experience and interviews. It's not just for journalists; anyone fascinated by business downfall stories will find this book revealing and thought-provoking.
Model Business Letters, E-Mails & Other Business Documents
Shirley Taylor | Ft Pr

Model Business Letters, E-Mails & Other Business Documents

RM40.00 MYR

Goodreads rating: 3.93

RM40.00 MYR

87% off est. retail
This book could be a good read for someone who wants to improve their business writing skills and create professional correspondence. With its comprehensive guide and practical tips, it will help you write clear and effective emails, letters, and other business documents.
Powerful Conversations: How High Impact Leaders Communicate
Philip J. Harkins, Warren Bennis  | Mcgraw Hill

Powerful Conversations: How High Impact Leaders Communicate

RM37.00 MYR RM30.00 MYR 19% off

Goodreads rating: 3.67

RM37.00 MYR RM30.00 MYR 19% off

74% off est. retail
If you're aiming to cultivate a more dynamic presence in your professional sphere, "Powerful Conversations" might just be the key. Phil Harkins gives a master class in transforming everyday interactions into opportunities for impact and leadership growth. The strategies within are not only actionable but have been proven to work for industry leaders. Whether you're looking to strengthen your organization or enhance your personal communication prowess, this book is your coach.
The Global Etiquette Guide to Asia: Everything You Need to Know for Business and Travel Success
Dean Allen Foster | Wiley

The Global Etiquette Guide to Asia: Everything You Need to Know for Business and Travel Success

RM71.00 MYR

Goodreads rating: 3.46

RM71.00 MYR

32% off est. retail
It's clear you're someone who values cultural sensitivity and successful international relations. The Global Etiquette Guide to Asia would be your trusty compass in navigating the complex terrains of Asian business and social customs. This book isn't just information; it's insurance against the faux pas that could put a damper on your professional endeavors or travel experiences. It's tailored for both the savvy entrepreneur and the culturally curious traveler.
Public Relations Online : Lasting Concepts for Changing Media - Thryft
Tom Kelleher | Sage Publications, Inc

Public Relations Online : Lasting Concepts for Changing Media

RM101.00 MYR RM30.00 MYR 70% off

Goodreads rating: 3.57

RM101.00 MYR RM30.00 MYR 70% off

91% off est. retail
Public Relations Online provides hands-on internet exercises and alternative perspectives that offer an overall understanding of the computer systems and networks and how real people use online media to communicate effectively. It's an excellent resource for advanced undergraduate and graduate students for Public Relations courses.
Kiss Bow Or Shake Hands - Thryft
George Borden | Bob Adams, Inc.

Kiss Bow Or Shake Hands

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.09

RM30.00 MYR RM15.00 MYR 50% off

85% off est. retail
This book is a must-read for anyone in the field of international business. It offers insightful and practical information on cultural norms, business practices, and communication styles in various countries. The most unique feature of this book is its comprehensive overview of 60 different cultures, which is especially helpful for someone who needs to do business across multiple borders. Users would likely review this book as an invaluable resource for navigating the complexities of cultural differences and improving their chances of success in global business.
Career Management - Thryft
Carolyn Boyes | Harpercollins

Career Management

RM26.00 MYR RM15.00 MYR 42% off

Goodreads rating: 3.74

RM26.00 MYR RM15.00 MYR 42% off

67% off est. retail
Başarılı bir iş hayatı ve mükemmel iş iletişimi becerilerini kazanmak için artık bir yardımcınız daha var. NTV Yayınları'nın yeni serisi İş Hayatının Sırları size bu konuda destek verecek. Başarılı bir sunum ve ideal bir kariyer planı için gereken her şey serinin ilk iki kitabı Sunum Sırları ve Kariyer Yönetimi Sırları'nda.İş Hayatının Sırları - Uzmanlar Anlatıyor! Kariyer Yönetimi Sırlarıİş dünyasına ait tüm sırlar uzmanlar tarafından sizlere aktarılıyor! Kariyerinizde sizi başarıya götürecek hedefleri nasıl belirlersiniz?İdeal bir iş seçimi için ne yapmanız gerekir?Kariyer değişikliğinde sizi başarıya götürecek bir plan için nelere ihtiyaç duyarsınız?Mükemmel iş görüşmesi için ne yapmalısınız?İster kendi işinizi yapıyor olun, ister çalıştığınız şirkette fark edilmek isteyin. Kariyerinizi mükemmel şekilde yönetmeyi öğreneceğiniz Kariyer Yönetimi Sırları ile kesin ve hemen sonuç alın.
Leadership Jazz - Revised Edition: The Essential Elements of a Great Leader
Max de Pree | Crown Currency

Leadership Jazz - Revised Edition: The Essential Elements of a Great Leader

RM41.00 MYR RM34.00 MYR 17% off

Goodreads rating: 3.89

RM41.00 MYR RM34.00 MYR 17% off

If you enjoy the improvisation and harmony of jazz, imagine applying that to leadership. In 'Leadership Jazz', Max De Pree masterfully intertwines the spontaneity and collaborative spirit of jazz music with the qualities of great leadership. This book could be a beautiful read for you if you're looking to inspire change, promote innovation, and truly connect with your team, allowing freedom while fostering accountability. The updated insights feel more pertinent now, possibly refreshing your viewpoint on what it means to lead in the modern world.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.