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The Secret Language of Influence

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Master persuasive language; boost sales effectiveness.

If you're in sales or simply want to improve your influence in conversations, "The Secret Language of Influence" might be just what you need. Dan Seidman offers a treasure trove of practical strategies to refine your communication skills. As Seidman reveals the nuanced techniques of wordplay and persuasion, you'll discover how to navigate sales interactions with ease and increase your impact, no matter the client type you encounter.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

The Secret Language of Influence

Regular price RM40.58 MYR
Unit price
per
Compare to estimated retail price: RM90.10 MYR  
ISBN: 9780814417263
Authors: Dan Seidman
Publisher: AMACOM
Date of Publication: 2012-04-11
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.95
(rated by 43 readers)

Description

Spanning the use of storytelling, humor, emotion-evoking language, and questions that advance the sale, this entertaining and practical book demonstrates the power of words to break down resistance and incline buyers toward purchase. A few simple words--the right words--can transform an awkward sales call into a comfortable conversation and a resistant prospect into a happy customer, which is why author Dan Seidman teaches you to think of influence as something occurring at a level just below the buyer’s awareness. The Secret Language of Influence does this by explaining not only how to identify the right words--and which to avoid--but how to use strategic key words and phrases with different potential buyers. You’ll learn the best ways to approach buyers who are savvy and all too familiar with traditional selling techniques, but great selling is invisible. By identifying different ways buyers are motivated, salespeople can quickly customize their conversations and lead prospects to a yes.
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Master persuasive language; boost sales effectiveness.

If you're in sales or simply want to improve your influence in conversations, "The Secret Language of Influence" might be just what you need. Dan Seidman offers a treasure trove of practical strategies to refine your communication skills. As Seidman reveals the nuanced techniques of wordplay and persuasion, you'll discover how to navigate sales interactions with ease and increase your impact, no matter the client type you encounter.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.