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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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An Epic Swindle: 44 Months With a Pair of Cowboys
Brian Reade | Quercus Publishing

An Epic Swindle: 44 Months With a Pair of Cowboys

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.98

RM41.00 MYR RM15.00 MYR 63% off

75% off est. retail
If you're into football, especially the history and tumultuous times faced by clubs, "An Epic Swindle" is a read you shouldn't miss. Brian Reade takes you on a journey through Liverpool FC's darkest times, where tradition and passion are overshadowed by greed and conflict. More than just a story about a football club, it's a deep dive into the world of sports business and the fans' power. It's a tale that resonates beyond sports, a cautionary tale of modern greed that will keep you hooked until the last page.
Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
John Michael Morgan | Wiley

Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

RM45.00 MYR RM30.00 MYR 33% off

Goodreads rating: 3.78

RM45.00 MYR RM30.00 MYR 33% off

71% off est. retail
If you're feeling lost in the sea of generic brands and want to carve out a niche that truly resonates with your audience, "Brand Against the Machine" could be your compass. It's not just another branding manual; it empowers you to break the mold with actionable strategies that help you position yourself as indispensable. For anyone eager to ditch the traditional playbook and connect on a level that turns customers into loyal fans, this book is a potential game-changer.
Lovemarks The Future Beyond Brands - Thryft
Kevin Roberts | Power House Books

Lovemarks The Future Beyond Brands

RM71.00 MYR RM15.00 MYR 79% off

Goodreads rating: 3.85

RM71.00 MYR RM15.00 MYR 79% off

If you're involved in marketing or branding, "Lovemarks" by Kevin Roberts might just change the way you approach your business. Roberts proposes that the era of traditional branding is over, and that for a company to truly resonate with customers it must create 'Lovemarks' – brands that cultivate loyalty beyond reason. This book could reframe your understanding of consumer relationships, focusing on the emotional connections that genuinely engage customers for the long haul.
The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
Sandra Stahl | Lid Publishing

The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today

RM37.00 MYR

Goodreads rating: 3.75

RM37.00 MYR

36% off est. retail
Considering you're potentially looking to excel in public relations, "The Art & Craft of PR" is an insightful guide that can help elevate your approach. Sandra Stahl offers modern strategies and a comprehensive look at PR that respects its timeless aspects while acknowledging the ever-evolving media landscape. It's a forward-thinking resource that could be your mentor in book form.
The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century's Online Pioneers
Tom Standage | Berkley Trade

The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century's Online Pioneers

RM54.00 MYR

Goodreads rating: 3.95

RM54.00 MYR

If you're fascinated by how today's hyper-connected world came to be, "The Victorian Internet" is an engaging tale that will deepen your appreciation for modern technology. Tom Standage offers a surprisingly relatable historical account that makes you reconsider your own use of technology by revealing the telegraph's transformative role in society – very much the social media of its day.
Telecommunications - Thryft
Senior Lecturer Department of Geography John Allen | Thomas Nelson Publishers

Telecommunications

RM70.00 MYR RM22.00 MYR 69% off

Goodreads rating: 0.0

RM70.00 MYR RM22.00 MYR 69% off

Diving into this book feels like you're enrolling in a mini-telecommunications course at the University of Bath. Its clarity in objectives and summaries make it a staple for anyone serious about mastering the subject. The inclusion of independent learning activities not only strengthens understanding but also ensures you consider the wider economic, social, and environmental implications of telecoms—an integral skillset for professionals in the field.
LAN Times Guide To Interoperability - Thryft
Frank Hayes | Mcgraw-hill Osborne Media

LAN Times Guide To Interoperability

RM19.00 MYR

Goodreads rating: 2.5

RM19.00 MYR

87% off est. retail
Recommendation: This book, "LAN Times Guide To Interoperability," is a must-read for anyone looking to connect different networks, applications, operating systems, or hardware. With its focus on providing general solutions and practical examples, it helps you understand what can and cannot be cost-effectively implemented. The author's expertise on bridges, routers, gateways, and software solutions ensures that you'll gain a comprehensive understanding of how to seamlessly connect disparate systems. Whether you're a network administrator or a tech enthusiast, this guide will equip you with the knowledge needed to overcome the challenges of interoperability and create efficient connections.
Social Networking For Career Success - Using Online Tools To Create A Personal Brand - Thryft
Miriam Salpeter | Learningexpress

Social Networking For Career Success - Using Online Tools To Create A Personal Brand

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.54

RM30.00 MYR RM15.00 MYR 50% off

84% off est. retail
This book would be a good read for anyone looking to leverage social media and online tools to advance their career. It provides practical advice on how to build a personal brand and make meaningful connections in the digital age. With a mix of suspense, humor, and heartfelt moments, the story of James Harold Baxter will keep you engaged while teaching you the importance of making the right choices in your professional journey. So, if you're ready to take control of your career and create opportunities, this book is a must-read.
The Art of Lobbying the EU
Rinus van Schendelen | Amsterdam University Press

The Art of Lobbying the EU

RM26.00 MYR

Goodreads rating: 3.29

RM26.00 MYR

If you're navigating the intricate world of EU politics or simply fascinated by the dynamics of political influence, "The Art of Lobbying the EU" can be your compass. Prof. Dr. Rinus van Schendelen, leveraging his expertise and real-world experience, illuminates the path to effective advocacy within the EU's power structures. It's like having a seasoned mentor impart practical wisdom that could give you an edge in policy persuasion.
Programming for TV, Radio & the Internet: Strategy, Development & Evaluation
Philippe Perebinossoff, Brian Gross, Lynne Gross  | Focal Press

Programming for TV, Radio & the Internet: Strategy, Development & Evaluation

RM141.00 MYR RM86.00 MYR 39% off

Goodreads rating: 4.23

RM141.00 MYR RM86.00 MYR 39% off

79% off est. retail
If you're captivated by the world of broadcasting and digital media, this book is your backstage pass to understanding how to craft content that resonates. It's not just informative—it's a practical guide that reveals the dynamics of programming strategies across TV, radio, and the internet, tailored for media enthusiasts and professionals alike.
HBR's 10 Must Reads on Teams
Just Arrived
Alex Pentland, Jon R. Katzenbach, Douglas K. Smith  | Harvard Business Review Press

HBR's 10 Must Reads on Teams

RM30.00 MYR

Goodreads rating: 3.83

RM30.00 MYR

63% off est. retail
If you're overseeing a team, consider this a must-read. It pulls together a curated selection of articles from the Harvard Business Review that delve deep into team dynamics and performance. Think of it as a playbook, packed with insights from leading experts, to transform your team from just a group of individuals to a cohesive unit achieving outstanding results. The expertise distilled into these pages could very well be the turning point for your leadership and team success.
Dealing with Difficult People for Rookies: From Rookie to Expert in a Week
Frances Kay | Marshall Cavendish Corp

Dealing with Difficult People for Rookies: From Rookie to Expert in a Week

RM63.00 MYR RM22.00 MYR 65% off

Goodreads rating: 3.0

RM63.00 MYR RM22.00 MYR 65% off

82% off est. retail
If you often find yourself walking on eggshells around certain colleagues, "Dealing With Difficult People for Rookies" offers a way out. Frances Kay provides actionable techniques that can turn you into a communication maestro. Tackling office politics can feel like a challenge, but with this book, you'll be equipped to handle even the trickiest of personalities. Get ready to transition from feeling out of your depth to being the go-to expert in managing workplace relationships.
Building an Intranet For Dummies - Thryft
John W. Fronckowiak | John Wiley & Sons Inc

Building an Intranet For Dummies

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 0.0

RM34.00 MYR RM19.00 MYR 44% off

87% off est. retail
This guide is perfect for business owners or managers who want to streamline communication and increase efficiency within their company. With clear instructions and a focus on essential technologies, Building an Intranet For Dummies is an easy-to-follow resource for creating an effective intranet system. Users can expect to learn how to improve corporate communications and create a better workflow overall.
Media Audiences : Effects, Users, Institutions, and Power - Thryft
John L. Sullivan | Sage Publications, Inc

Media Audiences : Effects, Users, Institutions, and Power

RM123.00 MYR RM52.00 MYR 58% off

Goodreads rating: 2.93

RM123.00 MYR RM52.00 MYR 58% off

88% off est. retail
If you're curious about the multifaceted relationship between media and audience, "Media Audiences" offers a thorough exploration that's particularly relevant in an era where content consumption is omnipresent. It peels away the layers of how we're shaped by media and yet, shape it in return—perfect for anyone interested in the nuances of media influence and the evolution of audiences as both consumers and producers.
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
Jim Aitchison, Mark Austin  | Wiley

Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

RM67.00 MYR RM19.00 MYR 72% off

Goodreads rating: 3.25

RM67.00 MYR RM19.00 MYR 72% off

87% off est. retail
Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.
Business Communications - Thryft
William C. Himstreet | Kent Pub. Co

Business Communications

RM32.00 MYR RM22.00 MYR 31% off

Goodreads rating: 4.0

RM32.00 MYR RM22.00 MYR 31% off

88% off est. retail
This textbook is an essential guide for anyone looking to improve their communication skills in a business setting. From writing effective emails to giving presentations, this book covers it all. The revised edition includes updated examples and exercises, making it relevant for today's workplace. Users can expect to learn practical tips and techniques for effective communication that can help them advance in their careers.
Truth, Lies and Advertising: The Art of Account Planning
Jon Steel | Wiley

Truth, Lies and Advertising: The Art of Account Planning

RM34.00 MYR

Goodreads rating: 4.0

RM34.00 MYR

81% off est. retail
You're probably used to ads that miss the mark, and this book sets out to change that. Jon Steel takes you behind the scenes of account planning to show you how the right blend of creativity and consumer insight can lead to advertisements that don't just sell products, but also create meaningful relationships. If you're in the industry, or just curious about how great campaigns are born, this book's real-world examples and Steel's engaging storytelling offer both instruction and inspiration.
The Truth About Negotiations
Leigh L. Thompson | Ft Pr

The Truth About Negotiations

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 3.76

RM34.00 MYR RM19.00 MYR 44% off

83% off est. retail
Leigh L. Thompson's book could be just the resource you're looking for if you're keen to sharpen your negotiation skills. Whether you're in sales, management, or simply looking to improve your day-to-day interactions, the 53 truths laid out here are bite-sized enough to grasp quickly yet powerful enough to make a real impact on your technique. Plus, the promise of better business relationships and win-win outcomes makes it a smart investment of your reading time.
Business Chinese Dictionary English-Chinese
Peter Collin Publishing | Peter Collin Pub Ltd

Business Chinese Dictionary English-Chinese

RM67.00 MYR RM56.00 MYR 16% off

Goodreads rating: 0.0

RM67.00 MYR RM56.00 MYR 16% off

If you're diving into the world of international trade or working within a Chinese business context, this dictionary will be an invaluable companion. Navigating through terms from finance to distribution, it will help you communicate effectively and understand the nuances between Western and Chinese business practices. Whether it's for brushing up on banking lingo or prepping for a business trip to China, this resource has got you covered.
Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off - Thryft
Robert L. Shook | Sourcebooks

Hardball Selling: How to Turn the Pressure on, without Turning Your Customer Off

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.78

RM37.00 MYR RM15.00 MYR 59% off

85% off est. retail
If you're looking to join the elite top 5 percent of salespeople, "Hardball Selling" is the guide for you. Robert L. Shook shares his 17 years of experience in the trenches, teaching you the provocative and controversial tactics that will set you apart from the competition. This book will show you how to take control of the sale without turning your customer off, allowing you to close deals with confidence. Highly recommended by industry experts, "Hardball Selling" is a must-read for ambitious salespeople looking to up their game.
The End of the Nation State: The Rise of Regional Economies
Kenichi Ohmae | Free Press

The End of the Nation State: The Rise of Regional Economies

RM60.00 MYR

Goodreads rating: 3.57

RM60.00 MYR

If you're fascinated by the complexities of how global economics shapes our world, Ken'ichi Ōmae's analysis might resonate with you. It challenges traditional concepts of political borders and offers a visionary perspective on how regional economies could redefine our understanding of nation-states. It's a compelling pick for anyone interested in the intersection of geopolitics and global market dynamics.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft
Joseph R. Dominick | Mcgraw-hill Humanities/social Sciences/languages

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.76

RM22.00 MYR RM15.00 MYR 32% off

97% off est. retail
The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
Collaborate or Perish! - Reaching Across Boundaries in a Networked World
Zachary Tumin, William Bratton  | Crown Business

Collaborate or Perish! - Reaching Across Boundaries in a Networked World

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 3.85

RM34.00 MYR RM19.00 MYR 44% off

87% off est. retail
If you often find yourself needing to work with different groups, "Collaborate Or Perish!" could be the tool you need to transform your cooperative efforts. The combined wisdom of a top law enforcement professional and an academic gives it a grounded, practical edge, ensuring the strategies suggested are not just theory but real-world-tested. It could help you navigate and leverage today's interconnected environments with greater ease and success.
Writing Television Sitcoms - Thryft
Evan S. Smith | Perigee Trade

Writing Television Sitcoms

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.46

RM22.00 MYR RM15.00 MYR 32% off

80% off est. retail
If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.
Writing, Researching, Communicating: Communication Skills for the Information Age: Textbook - Thryft
Windschuttle | Mcgraw-hill Education - Europe

Writing, Researching, Communicating: Communication Skills for the Information Age: Textbook

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 0.0

RM30.00 MYR RM15.00 MYR 50% off

This book is a must-read for anyone looking to enhance their communication skills in the digital age. From writing persuasive emails to conducting thorough research, this practical guide provides step-by-step instructions and expert tips. With its focus on the information age, it covers everything you need to know to effectively communicate in today's fast-paced and technology-driven world. Whether you're a student, professional, or simply someone interested in improving your communication abilities, this book is a valuable resource that will improve your skills and help you succeed in any field.
Right or Wrong: The Memoirs of Lord Bell
Tim Bell | Bloomsbury Continuum

Right or Wrong: The Memoirs of Lord Bell

RM52.00 MYR RM22.00 MYR 58% off

Goodreads rating: 3.62

RM52.00 MYR RM22.00 MYR 58% off

87% off est. retail
If politics behind the scenes piques your interest, "Right or Wrong" could be an intriguing read for you. Lord Bell doesn't shy from boasting about his influence on significant political events from Thatcher's rise to the end of Apartheid. His firsthand insights and unapologetic opinions offer a front-row seat to the convergence of media, politics, and power.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

RM82.00 MYR RM26.00 MYR 68% off

Goodreads rating: 3.9

RM82.00 MYR RM26.00 MYR 68% off

96% off est. retail
Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
Dialogue and the Art of Thinking Together: A Pioneering Approach to Communicating in Business and in Life
William Isaacs, Peter M. Senge  | Currency

Dialogue and the Art of Thinking Together: A Pioneering Approach to Communicating in Business and in Life

RM56.00 MYR RM34.00 MYR 39% off

Goodreads rating: 4.05

RM56.00 MYR RM34.00 MYR 39% off

Recommendation: - This book is a must-read for anyone who wants to improve their communication skills in order to build successful partnerships and collaborations. It provides practical guidelines and insights on how to engage in honest and effective dialogue, which is crucial for resolving conflicts and fostering understanding. With its focus on the art of thinking together, this book will transform the way you approach conversations and help you navigate complex relationships with ease.
Five Essential Steps in Digital Video: A DV Moviemaker's Tricks of the Trade
Denise Ohio | Que

Five Essential Steps in Digital Video: A DV Moviemaker's Tricks of the Trade

RM34.00 MYR RM22.00 MYR 35% off

Goodreads rating: 3.0

RM34.00 MYR RM22.00 MYR 35% off

If filmmaking is your passion, this book is a treasure trove of professional secrets. It's like having a mentor guide you through the digital maze, helping you polish your craft. Unlock the potential of your digital videos with the wisdom it offers – an essential read for budding cinematographers and directors.
Spin-Selling
Neil Rackham | Routledge

Spin-Selling

RM67.00 MYR

Goodreads rating: 4.01

RM67.00 MYR

If you're involved in selling high-value goods or services and finding traditional methods aren't quite hitting the mark, "SPIN-Selling" by Neil Rackham could be a game-changer for you. Rackham's extensive research peels back the layers on why conventional strategies might falter in complex sales scenarios, offering instead a method that's been honed across various industries and cultures. This could have a profound impact on your sales approach, potentially redefining how you interact with clients and close deals.
Asia - A Fearless Guide to International Communication and Behavior - Thryft
Mary Murray Bosrock | Intl Education Systems

Asia - A Fearless Guide to International Communication and Behavior

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.0

RM30.00 MYR RM15.00 MYR 50% off

85% off est. retail
This book is a must-read for anyone who wants to do business or travel to Asia. Mary Murray Bosrock offers in-depth knowledge and strategies to help readers successfully communicate and interact with people from different cultural backgrounds. One of the most unique features of this book is that it addresses the various cultural differences within Asia itself, making it an inclusive and comprehensive guide for any traveler or business person.
Business Data Communications - Thryft
William Stallings | Prentice Hall

Business Data Communications

RM41.00 MYR RM34.00 MYR 17% off

Goodreads rating: 3.52

RM41.00 MYR RM34.00 MYR 17% off

87% off est. retail
If you're delving into information and network management, this book could serve as your backbone. With real-world case studies, it doesn't just float in theoretical space; it grounds you in how data communications play out in actual business scenarios. It's particularly useful if you're interested in how the landscape has evolved with the advent of the internet and wireless networks. Keep in mind its publication date, though; while it lays out the foundation, some topics might need a contemporary supplement.
Introduction to the Operating Room
Amalia Cochran | Mcgraw Hill / Medical

Introduction to the Operating Room

RM145.00 MYR RM112.00 MYR 23% off

Goodreads rating: 4.5

RM145.00 MYR RM112.00 MYR 23% off

If you're about to step into the whirlwind of an operating room, "Introduction to the Operating Room" is a valuable ally. It demystifies the OR environment, detailing roles, equipment, and protocols with clarity. Think of it as a friendly mentor wrapped in pages; it's tailored to ensure you not only keep up with the pace but also contribute effectively and protect patient safety. Your successful transition into the OR might just begin here.
The Gentle Art of Verbal Self Defense at Work - Thryft
Just Arrived

The Gentle Art of Verbal Self-Defense at Work

RM45.00 MYR

Goodreads rating: 3.78

RM45.00 MYR

51% off est. retail
This book could be a good read for anyone in a workplace environment who struggles with verbal abuse or communication challenges. The unique feature of this book is that it offers proven strategies to defend oneself from workplace bullying, communicate effectively with non-native English speakers, and project a trustworthy image. Users will appreciate the "workouts" throughout the book that provide opportunities to practice their new skills.
Charm;: The career girl's guide to business & personal success - Thryft
Helen Whitcomb | Mcgraw-hill

Charm;: The career girl's guide to business & personal success

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 4.2

RM41.00 MYR RM15.00 MYR 63% off

If you're navigating the complex terrain of a professional woman's world, this book could be your roadmap. It's like having a mentor who provides practical advice for your career and personal growth in one. It's supportive, insightful, and it could be the companion you need to unlock your potential and charm your way up the success ladder.
Strategies for Business and Technical Writing - Thryft
Kevin J. Harty | Longman

Strategies for Business and Technical Writing

RM52.00 MYR

Goodreads rating: 3.0

RM52.00 MYR

88% off est. retail
If you're aiming to excel in the arena of business or technical writing, 'Strategies for Business and Technical Writing' is a must-read. It's like a Swiss army knife for professional writing – compact yet brimming with sharp insights. The book stands out by offering direct, seasoned advice from experts which might not only refine your writing skills but also give you that competitive edge in your workplace communications.
Confessions Of A Real Estate Agent - Thryft
Terry Ryder | Wrightbooks

Confessions Of A Real Estate Agent

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.0

RM37.00 MYR RM19.00 MYR 49% off

86% off est. retail
This book is an eye-opener, especially if you're diving into the real estate market. Terry Ryder provides a maverick journalist's perspective on the industry, exposing the underbelly of real estate dealings with candid, often shocking, accounts. It's ideal for arming yourself against the sly tactics agents might use, offering wisdom through entertaining yet cautionary tales.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

RM75.00 MYR RM22.00 MYR 71% off

Goodreads rating: 3.79

RM75.00 MYR RM22.00 MYR 71% off

93% off est. retail
The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.
Images of Organization - Thryft
Gareth Morgan | Sage Publications Inc

Images of Organization

RM34.00 MYR RM30.00 MYR 12% off

Goodreads rating: 3.92

RM34.00 MYR RM30.00 MYR 12% off

88% off est. retail
"Images of Organization" by Gareth Morgan could be a good read for someone interested in understanding different ways of perceiving and managing organizations. Morgan utilizes metaphors to explain his ideas and offers new practical approaches for managing organizations. Users would appreciate how Morgan's unique and comprehensive use of language makes the book easily digestible, leading to the improvement of their understanding of organizations.
The Communication Catalyst - Thryft
Mickey Connolly, Richard Rianoshek  | Kaplan Publishing

The Communication Catalyst

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.86

RM30.00 MYR RM15.00 MYR 50% off

90% off est. retail
The Communication Catalyst could be a good read for entrepreneurs and business leaders who want to improve their communication skills in a short amount of time. This book offers a unique approach to achieving a true competitive edge by focusing on speed-guaranteed communication skills that can yield more results per hour. Readers will appreciate the practical tips and strategies that can be implemented immediately in their businesses.
The Invisible Grail: How Brands Can Use Words to Engage with Audiences - Thryft

The Invisible Grail: How Brands Can Use Words to Engage with Audiences

RM41.00 MYR RM15.00 MYR 63% off

RM41.00 MYR RM15.00 MYR 63% off

If you're intrigued by the alchemy of language and branding, "The Invisible Grail" is a clarion call to revisit the potency of words. Imagine threading narratives that not just speak to but resonate with your audience, transforming mere consumers into loyal advocates. It's a cerebral journey into the heart of masterful communication—a must-read as you craft the verbal essence of your brand.
Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities - Thryft
Judith Byrne | How To Books

Face the Media: The Complete Guide to Getting Publicity and Handling Media Opportunities

RM52.00 MYR RM15.00 MYR 71% off

Goodreads rating: 0.0

RM52.00 MYR RM15.00 MYR 71% off

83% off est. retail
If you're looking to elevate your media savviness and become an adept spokesperson for your business or organization, "Face the Media" could be your go-to manual. It's not just about grabbing the spotlight; it's about shining when you do. Judith Byrne breaks down complex media dynamics into manageable strategies, making you a more confident and effective communicator.
Public Relations: The Profession and the Practice (Int'l Ed) - Thryft
Baskin Heiman Toth Lattimore | Mc Graw Hill Education (uk)

Public Relations: The Profession and the Practice (Int'l Ed)

RM63.00 MYR RM41.00 MYR 35% off

Goodreads rating: 0.0

RM63.00 MYR RM41.00 MYR 35% off

88% off est. retail
This book is great for students because it provides a contemporary perspective on the field of public relations. It covers global markets, new technologies, and multiculturalism, offering a holistic understanding of the emerging trends. The author's personal and jargon-free writing style makes this a great resource for beginners who are looking for an introduction to the world of public relations.
Tomorrow People : Future Consumers and How to Read Them - Thryft

Tomorrow People : Future Consumers and How to Read Them

RM67.00 MYR RM22.00 MYR 67% off

Goodreads rating: 3.36

RM67.00 MYR RM22.00 MYR 67% off

94% off est. retail
The Tomorrow People is a must-read for anyone interested in understanding consumer behavior and anticipating future trends. Raymond's insight into emerging lifestyles and cultural changes will help readers map, predict, and respond to market trends before competitors, and create new products, services and brands that deliver future profits. This book teaches you how to read people rather than reports and shift your business to a more customer-centric approach.
The Aladdin Factor by Jack Canfield - Thryft
Jack Canfield | Magna

The Aladdin Factor by Jack Canfield

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 4.0

RM34.00 MYR RM15.00 MYR 56% off

Seems like you're on the lookout for not just a read, but a transformative experience. "The Aladdin Factor" is like having a mentor guide you through unlocking your potential. If the idea of learning practical techniques to overcome hesitation and fear appeals to you, then this book might just be your genie's lamp. It's about transforming 'if only' into 'why not me' through real, relatable success stories. Sounds like it could be the catalyst you need to start asking for, and getting, what you want in life.
Manager's survival guide - how to avoid the 750 most common mistakes in dealing with people - Thryft
Allan Krieff | Prentice Hall Direct

Manager's survival guide - how to avoid the 750 most common mistakes in dealing with people

RM48.00 MYR RM19.00 MYR 60% off

Goodreads rating: 0.0

RM48.00 MYR RM19.00 MYR 60% off

87% off est. retail
Lists common mistakes to avoid in dealing with employees, customers, and potential clients
Advertising Principles & Practices: Global Edition - Thryft
Sandra E. Moriarty, Nancy D. Mitchell, William D. Wells  | Not Avail

Advertising Principles & Practices: Global Edition

RM75.00 MYR RM22.00 MYR 71% off

Goodreads rating: 3.61

RM75.00 MYR RM22.00 MYR 71% off

87% off est. retail
This book could be a good fit for aspiring advertisers or marketing students. It offers a comprehensive overview of the industry and also focuses on the shift to digital and consumer-focused advertising. Users have praised the clear language and practical advice given in the book.
Digital Strategies for Powerful Corporate Communications - Thryft
Paul A. Argenti, Courtney M. Barnes, Courtney Barnes  | Mcgraw Hill

Digital Strategies for Powerful Corporate Communications

RM71.00 MYR RM26.00 MYR 63% off

Goodreads rating: 3.54

RM71.00 MYR RM26.00 MYR 63% off

87% off est. retail
This book is an essential guide for businesses seeking to modernize their communication strategies and harness the power of the digital world to engage with stakeholders. Using case studies from major corporations, the authors provide a practical framework for building transparent, authentic engagement with employees, customers, and investors. The book outlines the steps to build a culture of engagement and transparency, manage internal communications, recruit and retain top talent, and develop effective messages that resonate with customers and investors. If you're looking to stay ahead of the curve in the digital age, this is a must-read.
How to Close Every Sale
Robert L. Shook, Joe Girard, Robert Casemore  | Business Plus

How to Close Every Sale

RM37.00 MYR RM22.00 MYR 41% off

Goodreads rating: 3.79

RM37.00 MYR RM22.00 MYR 41% off

74% off est. retail
If you're in sales or even just interested in the art of negotiation, "How to Close Every Sale" could be the mentor you never had. Joe Girard, with his world-renowned sales record, distills complex strategies into actionable steps. This book isn't just about techniques; it's about changing your approach to communication and persuasion. You'll likely find it an indispensable addition to your professional toolkit.
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence
Ian Greenleigh | Mcgraw Hill

The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 3.93

RM41.00 MYR RM19.00 MYR 54% off

83% off est. retail
If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.