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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Brand Sense
Martin Lindstrom | Fisicalbook

Brand Sense

RM41.00 MYR RM36.00 MYR 12% off

Goodreads rating: 3.87

RM41.00 MYR RM36.00 MYR 12% off

70% off est. retail
You'd be fascinated by "Brand Sense" if you're curious about the subtle ways marketers influence our buying decisions. Lindstrom unveils an intriguing layer of product branding that goes beyond visuals and logos. It’s for readers seeking a deeper understanding of consumer psychology and how our senses are targeted by advertisers to shape our experiences with their brands.
The Leader in You
Stuart R. Levine | Simon & Schuster

The Leader in You

RM45.00 MYR

Goodreads rating: 4.1

RM45.00 MYR

If you're navigating today's complex professional landscape, "The Leader in You" could be your compass. Adapting timeless Dale Carnegie principles to the challenges of the '90s and beyond, it's a read that feels both classic and prescient. It addresses real-world concerns like downsizing and fierce competition, offering strategies to boost your own and your team's confidence and motivation. This book could be the career ally you didn't know you needed.
Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World
Stephen M.R. Covey | Simon Schuster

Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World

RM52.00 MYR

Goodreads rating: 3.9

RM52.00 MYR

If the idea of fostering genuine trust in your personal and professional life resonates with you, "Smart Trust" could be a compelling read. The authors, building on Covey's legacy, delve into the practicality of trust as a fundamental element for prosperity and joy. They provide actionable insights, grounded in real-world examples, on how to strike a balance between being cautious and being trusting—something that's incredibly relevant in today's often skeptical society.
Meeting Wise: Making the Most of Collaborative Time for Educators
Kathryn Parker Boudett, Elizabeth A. City  | Harvard Education Press

Meeting Wise: Making the Most of Collaborative Time for Educators

RM41.00 MYR

Goodreads rating: 4.19

RM41.00 MYR

70% off est. retail
If you're feeling swamped by unproductive meetings and looking for ways to revitalize collaboration within your educational team, "Meeting Wise" might be the key. As someone deeply involved in curricular improvements or school leadership, you'd appreciate the authors' expertise in turning time-consuming meetings into engines of school improvement. They don't just diagnose the problem; they offer a hands-on checklist that could transform the way adult learning happens in your environment, ultimately impacting student achievement.
Agglomerate
Callum Laing, Jeremy Harbour  | Rethink Press Limited

Agglomerate

RM45.00 MYR RM30.00 MYR 33% off

Goodreads rating: 3.97

RM45.00 MYR RM30.00 MYR 33% off

61% off est. retail
If you're a small business owner feeling overshadowed by giant corporations, "AGGLOMERATE" could be the strategic companion you need. It provides real-world insights into how smaller companies can band together for growth without losing their autonomy. The book offers a fresh perspective on collaboration and scaling, which might just be the ingredient your business has been missing.
Public Relations Writing and Media Techniques : International Edition - Thryft
Wilcox | Pearson International

Public Relations Writing and Media Techniques : International Edition

RM67.00 MYR RM22.00 MYR 67% off

Goodreads rating: 3.57

RM67.00 MYR RM22.00 MYR 67% off

This book is a valuable resource for anyone in the field of public relations. With real-world examples and step-by-step procedures, readers can learn how to reach various audiences through traditional and social media. The book emphasizes the importance of writing, producing, and distributing effective PR materials.
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
David Peck | Wiley

Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

RM45.00 MYR RM22.00 MYR 51% off

Goodreads rating: 3.75

RM45.00 MYR RM22.00 MYR 51% off

85% off est. retail
If you're about to take the plunge into the whirlpool of social media marketing, "Think Before You Engage" is like having a compass and a map. It dispels the fog of hastiness and guesswork with focused questions that ensure you're not embarking on a digital journey without direction. It's not just about putting your brand out there; it's about doing it smartly to maximize impact and minimize missteps. David Peck's book could be the mentor you never knew you needed, making intricacies of social media campaigns graspable and less daunting.
The Cultural Intelligence Difference: Master the One Skill You Can't Do Without in Today's Global Economy
David Livermore | Amacom

The Cultural Intelligence Difference: Master the One Skill You Can't Do Without in Today's Global Economy

RM45.00 MYR

Goodreads rating: 3.8

RM45.00 MYR

With our world shrinking into a global village, understanding how to interact in diverse environments is more important than ever. "The Cultural Intelligence Difference" is perfect for learning to bridge this gap. Whether you're leading a multicultural team or expanding your business internationally, this book can be your go-to guide for cultivating the cultural awareness and intelligence you need to succeed. The author, David Livermore, takes you through practical strategies and real-world examples to turn cultural sensitivity into a powerful business tool.
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing - Thryft
Lois Kelly | Amacom Books

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.6

RM34.00 MYR RM15.00 MYR 56% off

88% off est. retail
If you're intrigued by the power of modern marketing and crave a deeper understanding than just creating a buzz, 'Beyond Buzz' is for you. Lois Kelly dives into the art of message crafting that resonates deeply with customers. It's not just about the noise; it's about striking the right chord for effective, conversation-driven marketing. Read this if you're ready to elevate your word-of-mouth strategy from mere noise to a meaningful dialogue.
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
Michael J. Wolf | Crown Business

The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

RM37.00 MYR

Goodreads rating: 3.56

RM37.00 MYR

70% off est. retail
"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
Carmine Gallo | Mcgraw Hill

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

RM37.00 MYR

Goodreads rating: 4.07

RM37.00 MYR

72% off est. retail
This book is a must-read for anyone looking to improve their presentation skills. With the guidance of Carmine Gallo, a communications expert, you will learn the secrets behind Steve Jobs's legendary presentations. The book breaks down Jobs's techniques into 18 easily digestible "scenes," offering practical examples and proven strategies for creating engaging and compelling presentations. Whether you're a novice or an experienced speaker, this book will help you captivate your audience and leave a lasting impression. Get ready to wow your audience the Steve Jobs way!
Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing
Jane Cunningham | Marshall Cavendish International (asia) Pte L

Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

RM37.00 MYR

Goodreads rating: 3.42

RM37.00 MYR

46% off est. retail
If you're fascinated by the nuances of consumer psychology and the role gender plays in market dynamics, "Inside Her Pretty Little Head" could offer you fresh insights. It challenges common perceptions and provides a thought-provoking theory on female motivation that can reshape your marketing strategies. Whether you're a seasoned marketer or just curious about behavioral differences, this book might just turn your approach on its head – for the better.
Brand Essence: Using Sense, Symbol and Story to Design Brand Identity
Neil Gains | Kogan Page

Brand Essence: Using Sense, Symbol and Story to Design Brand Identity

RM167.00 MYR

Goodreads rating: 3.88

RM167.00 MYR

If you're intrigued by branding's psychological side and eager to understand how sensory experiences weave into creating memorable brands, "Brand esSense" would be an enlightening read for you. Neil Gains delves into the nitty-gritty of how our senses influence our perceptions of brands and offers practical advice on storytelling in marketing. It could change how you approach building or enjoying brand experiences.
Advertising Principles & Practices: Global Edition - Thryft
Sandra E. Moriarty, Nancy D. Mitchell, William D. Wells  | Not Avail

Advertising Principles & Practices: Global Edition

RM74.00 MYR RM22.00 MYR 70% off

Goodreads rating: 3.61

RM74.00 MYR RM22.00 MYR 70% off

87% off est. retail
This book could be a good fit for aspiring advertisers or marketing students. It offers a comprehensive overview of the industry and also focuses on the shift to digital and consumer-focused advertising. Users have praised the clear language and practical advice given in the book.
Creating The Perfect Design Brief - How To Manage Design For Strategic Advantage - Thryft
Peter L. Phillips | Allworth

Creating The Perfect Design Brief - How To Manage Design For Strategic Advantage

RM45.00 MYR RM19.00 MYR 58% off

Goodreads rating: 3.78

RM45.00 MYR RM19.00 MYR 58% off

81% off est. retail
This book is recommended for any individual or business looking to take their design process to the next level. The book offers a step-by-step guide to assembling a team and implementing strategies to get a design brief approved. What makes this book unique is that it not only focuses on the design process, but also emphasizes the importance of changing the perception of the business and presenting a brief to move towards the desired goal. Overall, this book will greatly benefit those seeking to strategize their design process for successful outcomes.
Perfect Phrases for Meetings: Hundreds of Ready-to-Use Phrases to Get Your Message Across and Advance Your Career - Thryft
Don Debelak | Mcgraw Hill

Perfect Phrases for Meetings: Hundreds of Ready-to-Use Phrases to Get Your Message Across and Advance Your Career

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.64

RM34.00 MYR RM15.00 MYR 56% off

85% off est. retail
If meetings have you tongue-tied, this is your secret weapon. Don Debelak's book is like having a mentor whisper the right words in your ear, transforming you from a meeting wallflower into a confident speaker. It's a career booster that offers a shortcut to sounding professional and prepared in various meeting scenarios.
Negotiation: Readings, Exercises, Cases
David M. Saunders, Roy J. Lewicki; Bruce Barry; David M. Saunders, Bruce Barry  | Mcgraw Hill Higher Education

Negotiation: Readings, Exercises, Cases

RM52.00 MYR

Goodreads rating: 3.76

RM52.00 MYR

If you aspire to sharpen your negotiation skills for better outcomes in management or any collaborative scenario, this book serves as a treasure trove of insights. It offers a hands-on approach with exercises and cases that will arm you with both foundational theories and practical tools, bolstering your confidence and efficiency in high-stakes interactions. The broad applicability of these skills makes it a fit not just for HR professionals but anyone looking to navigate the complex art of negotiation effectively.
The End of the Nation State: The Rise of Regional Economies
Kenichi Ohmae | Free Press

The End of the Nation State: The Rise of Regional Economies

RM60.00 MYR

Goodreads rating: 3.57

RM60.00 MYR

If you're fascinated by the complexities of how global economics shapes our world, Ken'ichi Ōmae's analysis might resonate with you. It challenges traditional concepts of political borders and offers a visionary perspective on how regional economies could redefine our understanding of nation-states. It's a compelling pick for anyone interested in the intersection of geopolitics and global market dynamics.
The Etiquette Edge: The Unspoken Rules for Business Success
Beverly Y. Langford | Amacom Books

The Etiquette Edge: The Unspoken Rules for Business Success

RM45.00 MYR

Goodreads rating: 3.64

RM45.00 MYR

In the business world, your success often hinges on the nuances of interpersonal interactions. "The Etiquette Edge" is like a mentor in book form, helping you navigate these social subtleties with aplomb. Whether you're just starting out or looking to refine your professional presence, it offers practical guidance that can give you that competitive edge.
Up! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service
Ron Kaufman | Kaufman Professional Services

Up! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 4.12

RM37.00 MYR RM15.00 MYR 59% off

88% off est. retail
This book is a must-read for anyone looking to excel in the world of customer service. Through a collection of true stories, Ron Kaufman explores the winners and losers in the quest for superior service, giving readers valuable insights and practical tips. Whether you want to benchmark the best service innovations or learn how to keep your customers happy and loyal, this book has it all. The most unique feature of this book is the "Infinite Absurdity Awards" in Chapter 13, which highlights the biggest mistakes in service and teaches readers what to avoid. Get ready to revolutionize your business with the power of superior service!
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications - Thryft
Terence A. Shimp | South-western College Pub

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

RM61.00 MYR RM26.00 MYR 57% off

Goodreads rating: 3.75

RM61.00 MYR RM26.00 MYR 57% off

97% off est. retail
This book is an essential read for marketing professionals looking to deepen their knowledge of Integrated Marketing Communications. It provides a comprehensive guide to IMC concepts and their application in advertising, sales promotion and brand equity enhancement. The author brings the customer's perspective to the forefront in addition to discussing key strategies for product adoption and point-of-purchase advertising. The revised edition is updated with the latest trends and industry best practices. Overall, users would find this book a valuable resource that covers IMC in depth and recommends practical and actionable strategies for marketing professionals.
Media Relations: Issues and Strategies - Thryft
Jane Johnston | Allen & Unwin

Media Relations: Issues and Strategies

RM74.00 MYR RM22.00 MYR 70% off

Goodreads rating: 3.46

RM74.00 MYR RM22.00 MYR 70% off

87% off est. retail
If you're feeling overwhelmed about interfacing with today's diverse media, "Media Relations: Issues and Strategies" might be just the book you need. It breaks down the complexities of public relations into actionable strategies and realistic case studies. This book doesn't just offer dry theory; it's a hands-on guide complete with templates and real-world advice that could help you or your organization craft an effective media strategy. Whether you're aiming for a spotlight on national TV or just trying to create a buzz in niche online communities, understanding how to foster professional media relationships is crucial, and this book is designed to get you there.
Asian Business Customs & Manners
Megan McGinnis, Mary Murray Bosrock  | Meadowbrook

Asian Business Customs & Manners

RM67.00 MYR

Goodreads rating: 3.9

RM67.00 MYR

If you're planning to engage with Asian markets or build relationships with Asian partners, this book can serve as your cultural compass. It's not just about avoiding faux pas; it's about understanding the subtleties that facilitate trust and respect in a business context, from Japan to Indonesia. Think of it as an investment in cross-cultural fluency that could pay dividends in successful partnerships.
eMarketing Strategies for the Complex Sale
Ardath Albee | Mcgraw Hill

eMarketing Strategies for the Complex Sale

RM78.00 MYR RM60.00 MYR 23% off

Goodreads rating: 3.92

RM78.00 MYR RM60.00 MYR 23% off

If you're navigating the intricate world of complex sales, Albee's book could be your trusty compass. It doesn't just offer run-of-the-mill marketing strategies; it dives into value-based, customer-centric approaches that are necessary in today's dynamic digital marketplace. With this book, you'll learn how to not only reach your customers but also how to resonate with them at every stage of the sales process.
Digital Strategies for Powerful Corporate Communications - Thryft
Paul A. Argenti, Courtney M. Barnes, Courtney Barnes  | Mcgraw Hill

Digital Strategies for Powerful Corporate Communications

RM71.00 MYR RM22.00 MYR 69% off

Goodreads rating: 3.54

RM71.00 MYR RM22.00 MYR 69% off

89% off est. retail
This book is an essential guide for businesses seeking to modernize their communication strategies and harness the power of the digital world to engage with stakeholders. Using case studies from major corporations, the authors provide a practical framework for building transparent, authentic engagement with employees, customers, and investors. The book outlines the steps to build a culture of engagement and transparency, manage internal communications, recruit and retain top talent, and develop effective messages that resonate with customers and investors. If you're looking to stay ahead of the curve in the digital age, this is a must-read.
Consumer Behaviour
Hayden Noel | Ava Publishing

Consumer Behaviour

RM205.00 MYR

Goodreads rating: 3.27

RM205.00 MYR

If you're interested in what makes consumers tick, 'Consumer Behaviour - Basics Marketing' is a fascinating guide. Hayden Noel breaks down the psychological, social, and cultural factors that influence purchasing decisions. You'll get insights into the mind of the consumer that are not only thought-provoking but also incredibly useful if you're involved in marketing, sales, or business development. It's a deep dive into the 'why' behind buying behaviors.
The Chicago Manual of Style - Thryft
University of Chicago Press | The University Of Chicago Press

The Chicago Manual of Style

RM134.00 MYR RM45.00 MYR 66% off

Goodreads rating: 4.3

RM134.00 MYR RM45.00 MYR 66% off

84% off est. retail
If precision in writing is what you're after, "The Chicago Manual of Style" is akin to a trusty compass for navigation through the complexities of editorial conventions. It's not just a book; it's a comprehensive tool that has stood the test of time, helping countless writers ensure their prose is polished and professional. Whether you're a budding author, an academic, or someone who cares about the nitty-gritty of punctuation and formatting, this manual is a must-have reference you'll return to time and again.
Strategies for Business and Technical Writing - Thryft
Kevin J. Harty | Longman

Strategies for Business and Technical Writing

RM52.00 MYR

Goodreads rating: 3.0

RM52.00 MYR

88% off est. retail
If you're aiming to excel in the arena of business or technical writing, 'Strategies for Business and Technical Writing' is a must-read. It's like a Swiss army knife for professional writing – compact yet brimming with sharp insights. The book stands out by offering direct, seasoned advice from experts which might not only refine your writing skills but also give you that competitive edge in your workplace communications.
Education for Judgment: The Artistry of Discussion Leadership
Roland Christensen, C. Roland Christensen, David A. Garvin  | Harvard Business Review Press

Education for Judgment: The Artistry of Discussion Leadership

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.82

RM30.00 MYR RM15.00 MYR 50% off

91% off est. retail
This book could be a good read for teachers, educators, or anyone interested in improving their facilitation skills. Education For Judgment provides practical advice on how to lead engaging and productive group discussions. It offers strategies on how to navigate group dynamics, encourage independent thinking, and evaluate student participation. Mastering the art of discussion leadership can transform an average class into an extraordinary one, and this book shows you how.
On Common Ground: The Power of Professional Learning Communities
Richard DuFour, Barbara Eason-Watkins, Mike Schmoker  | Solution Tree

On Common Ground: The Power of Professional Learning Communities

RM127.00 MYR

Goodreads rating: 3.69

RM127.00 MYR

If you are passionate about transforming educational experiences, "On Common Ground" is a reservoir of insight. It not only brings to light the collective power of teachers working together but also serves as a guide for implementing strategies that can truly uplift student achievement. The collaborative emphasis offers a refreshing approach to educational improvement that you, as an educator or administrator, might find both inspiring and practical.
Keith Dugdale, David Lambert  | Ft Pr

Smarter Selling: How to Grow Sales by Building Trusted Relationships

RM41.00 MYR

Goodreads rating: 4.16

RM41.00 MYR

If you dread the aggressive push of traditional selling tactics, "Smarter Selling" can be your guide to a more fulfilling sales experience. The approach laid out by David Lambert is all about nurturing relationships and trust with clients, which not only feels better but yields better results. It's a win for those who believe in the long game of building genuine connections in their sales career.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft
Seth Godin, Donna Greiner, Theodore B. Kinni  | Crown Business

1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 4.36

RM41.00 MYR RM15.00 MYR 63% off

84% off est. retail
Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
Make a Fortune Promoting Other People's Stuff Online - Thryft
Rosalind Gardner | Mcgraw Hill

Make a Fortune Promoting Other People's Stuff Online

RM48.00 MYR RM30.00 MYR 38% off

Goodreads rating: 2.96

RM48.00 MYR RM30.00 MYR 38% off

77% off est. retail
If you've been curious about affiliate marketing and are looking for a comprehensible entry point, this book could be a valuable resource. Rosalind Gardner's step-by-step approach demystifies the process, offering practical advice from her own experience to help you avoid common pitfalls and get started on a promising path. For a change, it’s a guide that speaks from a place of tested success and industry know-how.
The Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions - Thryft
Scott Adams | Boxtree

The Dilbert Principle: A Cubicle's-Eye View of Bosses, Meetings, Management Fads & Other Workplace Afflictions

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.87

RM34.00 MYR RM15.00 MYR 56% off

Dive into "The Dilbert Principle" to unearth the laughable truth lurking in the cubicles of corporate offices. Scott Adams's piercing wit captures the idiosyncrasies of your workday, resonating with anyone who's felt the brunt of managerial mishaps. With sidesplitting cartoons alongside, this book serves as a humorous balm for the soul of the modern office worker.
The Communication Catalyst - Thryft
Mickey Connolly, Richard Rianoshek  | Kaplan Publishing

The Communication Catalyst

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.86

RM30.00 MYR RM15.00 MYR 50% off

90% off est. retail
The Communication Catalyst could be a good read for entrepreneurs and business leaders who want to improve their communication skills in a short amount of time. This book offers a unique approach to achieving a true competitive edge by focusing on speed-guaranteed communication skills that can yield more results per hour. Readers will appreciate the practical tips and strategies that can be implemented immediately in their businesses.
Facebook Marketing: Leverage Social Media to Grow Your Business
Steven Holzner | Que Pub

Facebook Marketing: Leverage Social Media to Grow Your Business

RM45.00 MYR

Goodreads rating: 2.77

RM45.00 MYR

As a book-keeper, it seems you're interested in harnessing the potential of social media for business growth. "Facebook Marketing" could serve as a valuable resource. Steven Holzner's expertise and use of real case studies translate into actionable strategies rather than mere theories. If you're aiming to enhance your digital marketing skills, especially within the Facebook realm, this book could offer you new perspectives and methods proven to be effective in the ever-evolving online marketing landscape.
Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer - Thryft
Robert L. Shook, C. Britt Beemer  | Crown Business

Predatory Marketing : What Everyone in Business Needs to Know to Win Today's Consumer

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.1

RM34.00 MYR RM15.00 MYR 56% off

84% off est. retail
This book could be a good read for you if you want to understand the psychology behind consumer behavior and learn effective marketing strategies. The author provides eye-opening research and statistics on American consumers that will help you improve your advertising, public relations, customer service, and strategic planning. With its revolutionary prescriptions, this book will equip you with the knowledge to win in today's competitive consumer market. So, dive into the world of predatory marketing and gain valuable insights to stay ahead in the business world!
The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers - Thryft
Scott Adams | Harper Business

The Joy of Work: Dilbert's Guide to Finding Happiness at the Expense of Your Co-Workers

RM15.00 MYR

Goodreads rating: 3.92

RM15.00 MYR

86% off est. retail
If your workdays blur into a beige tapestry of boredom, "The Joy of Work" is the escape hatch. Scott Adams infuses humor into the dull crevices of corporate life. Picture yourself chuckling at the absurdities you confront daily – this book is your chance to plot harmless, comic revenge and find camaraderie in shared workplace follies.
Winning Cover Letters - Thryft
Robin Ryan | Wiley

Winning Cover Letters

RM19.00 MYR RM15.00 MYR 21% off

Goodreads rating: 3.2

RM19.00 MYR RM15.00 MYR 21% off

"Winning Cover Letters provides a step-by-step formula to crafting a cover letter that highlights your most important skills for the job. This book is perfect for job seekers who want to stand out in the application process and land interviews. With examples from real clients, you can be assured that the advice in this book is effective. The Power Impact Technique is the key to getting noticed by potential employers and Winning Cover Letters shows you how to use it to your advantage."
Guidelines for Online Success
Rob Ford, Julius Wiedemann  | Taschen America Llc

Guidelines for Online Success

RM37.00 MYR

Goodreads rating: 3.41

RM37.00 MYR

If you're venturing into the digital jungle of Web entrepreneurship, "Guidelines for Online Success" could be your compass. It's not just theory; this book is a curation of wisdom from seasoned pros across the globe. You'll get to see what success (and failure) looks like from their vantage point, which could be invaluable as you craft your own path online.
Pentagram: The Compendium
Pentagram | Phaidon Inc Ltd

Pentagram: The Compendium

RM104.00 MYR

Goodreads rating: 4.41

RM104.00 MYR

If you have an eye for design or simply appreciate creativity in visual communication, "Pentagram: The Compendium" could be a delight for you. This book offers a deep dive into the minds of the partners at one of the world's most renowned design firms. It's like having a mentor guiding you through the complexities of design thinking and execution. Whether you're a student, a professional, or just curious about design, the rich insights and essays in this book will inspire you and perhaps even challenge the way you perceive design in every aspect of life.
Writer's Guide To Book Editors, Publishers, And Literary Agents, 1998-1999 - Who They Are! What They Want! And How To Win Them Over! - Thryft
Jeff Herman | Prima Lifestyles

Writer's Guide To Book Editors, Publishers, And Literary Agents, 1998-1999 - Who They Are! What They Want! And How To Win Them Over!

RM45.00 MYR RM19.00 MYR 58% off

Goodreads rating: 4.26

RM45.00 MYR RM19.00 MYR 58% off

For aspiring authors, this book provides comprehensive insights into publishing houses and literary agents in the US and Canada, along with practical advice on how to avoid common mistakes and improve the chances of getting representation. The book also includes valuable essays on topics such as how to write an effective query letter, and how to master ghostwriting and collaboration. Jeff Herman's extensive experience in the industry adds credibility to the information presented.
Essentials of Services Marketing
Jochen Wirtz, Christopher Lovelock, Patricia Chew  | Pearson College Div

Essentials of Services Marketing

RM108.00 MYR

Goodreads rating: 3.95

RM108.00 MYR

If you're looking to get a handle on services marketing with a global perspective, "Essentials of Services Marketing" could be your go-to resource. The full-color visuals woven throughout the book make complex concepts accessible, and the international case studies provide tangible examples you can relate to, enhancing your learning experience. Whether you're a student or a professional brushing up on marketing fundamentals, the systematic approach and clear language of this book will simplify your study and provide practical insights.
Effective NLP Skills - Creating Success
Just Arrived
Richard Youell | Kogan Page

Effective NLP Skills - Creating Success

RM45.00 MYR

Goodreads rating: 3.6

RM45.00 MYR

If you're looking to hone your communication skills and understand the underlying mechanics of human interaction, 'Effective NLP Skills' could be a treasure trove for you. The book delves into Neuro Linguistic Programming, offering tools and strategies that could significantly improve your persuasive abilities and workplace performance. It’s especially helpful if you're interested in personal development and optimizing your professional interactions.
The #1 Sales Teams: Superior Techniques for Maximum Performance - Thryft
Stephan Schiffman | Adams Media

The #1 Sales Teams: Superior Techniques for Maximum Performance

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 4.0

RM34.00 MYR RM15.00 MYR 56% off

84% off est. retail
This book is a must-read for sales team managers who are looking to unlock the full potential of their team. Packed with proven strategies and techniques, it offers practical advice on coaching, managing, and driving sales performance. From creating effective coaching plans to achieving tangible results in the field, this book will empower managers to optimize their team's performance and reach new heights of success. Get ready to unleash the true potential of your sales team!
Direct Marketing in Practice - Thryft
Brian Thomas, Matthew Housden  | Routledge

Direct Marketing in Practice

RM67.00 MYR RM19.00 MYR 72% off

Goodreads rating: 3.43

RM67.00 MYR RM19.00 MYR 72% off

93% off est. retail
This book is a must-read for anyone interested in the field of direct marketing. It provides a comprehensive guide to plan, implement, and evaluate a successful direct marketing campaign. One of its unique features is that it integrates new technologies with conventional methods, which makes it a valuable resource for marketers in the digital age. The book also includes review questions and exercises to help readers practice what they have learned. Overall, this book is highly recommended for undergraduate students of marketing, professionals in the field, and anyone looking to improve the effectiveness of their direct marketing efforts.
Event Management : An Asian Perspective - Thryft
Glenn McCartney | Mcgraw-hill Education (asia)

Event Management : An Asian Perspective

RM31.00 MYR RM19.00 MYR 39% off

Goodreads rating: 3.84

RM31.00 MYR RM19.00 MYR 39% off

97% off est. retail
This book would be a good read for anyone interested in event management in an Asian context. With a focus on the unique cultural characteristics of the region, readers can gain insight into how to plan and execute successful events. The book covers a wide range of event types, from corporate conferences to cultural festivals, making it suitable for professionals as well as those just starting out in the industry.
Polarity Management: Identifying and Managing Unsolvable Problems
Barry Johnson | H R D Press

Polarity Management: Identifying and Managing Unsolvable Problems

RM34.00 MYR

Goodreads rating: 3.95

RM34.00 MYR

71% off est. retail
If leadership challenges keep you up at night, Barry Johnson's "Polarity Management" could be your next great read. It nudges you away from the often fruitless quest for permanent solutions, guiding instead toward the fruitful management of ongoing, unsolvable problems. This book is a flashlight in the fog of complexity, illuminating a path forward for leaders who are willing to see beyond traditional problem-solving. Johnson's exercises and case studies are the practical tools that will help you apply this fresh perspective directly to the nuanced challenges you face.
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
Just Arrived
David Meerman Scott | Wiley

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly

RM35.00 MYR

Goodreads rating: 3.85

RM35.00 MYR

78% off est. retail
Given how swiftly marketing trends evolve, "The New Rules of Marketing & PR" is an invaluable aid for staying ahead of the curve. Whether you're a marketer or a business owner, David Meerman Scott's book offers practical guidance to leverage digital tools effectively. It's a treasure trove of insights for anyone keen to update their strategies and truly engage with customers in the dynamic realm of digital marketing.
The Performance Management Pocketbook
Pam Jones | Management Pocketbooks

The Performance Management Pocketbook

RM37.00 MYR

Goodreads rating: 3.69

RM37.00 MYR

If you’re passionate about developing your team's potential and fostering a collaborative work environment, Pam Jones’ insights from her experience at Ashridge Management College could be instrumental. Her book is a compact treasure trove of techniques that could help you not only drive but also measure performance, ensuring you achieve success through your people.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.