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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Doing Business in China
Morgen Witzel, Tim Ambler  | Routledge

Doing Business in China

RM34.00 MYR RM22.00 MYR 35% off

Goodreads rating: 2.87

RM34.00 MYR RM22.00 MYR 35% off

If the allure of China's vast market is on your horizon, "Doing Business in China" might just be your compass. For Western entrepreneurs or managers dipping their toes into these complex waters, this book serves as an insightful guide. With a blend of cultural know-how and practical strategies, it's tailored to ease the transition and foster successful business engagements in a landscape that can often be daunting for the uninitiated.
Workplace Conflict Resolution Essentials for Dummies
Vivian Scott | For Dummies

Workplace Conflict Resolution Essentials for Dummies

RM41.00 MYR

Goodreads rating: 3.33

RM41.00 MYR

If you've ever felt like treading the minefield of office disputes is a part of your everyday, then "Workplace Conflict Resolution Essentials for Dummies" by Vivian Scott is just the toolkit you need. It doesn't just offer Band-Aid fixes but delves into developing the kind of negotiation and mediation skills that can transform the office environment. It's a particularly good fit for anyone stepping into a managerial role or looking to improve team dynamics, promising to boost productivity and morale by restoring peace at work.
Effective Leadership - Thryft
Chris Roebuck | Amacom Books

Effective Leadership

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 5.0

RM22.00 MYR RM15.00 MYR 32% off

77% off est. retail
This book could be a good read for you if you want to enhance your leadership skills and become an effective leader. Through practical exercises and insightful guidance, Effective Leadership demystifies the concept of leadership and empowers readers to develop their own leadership abilities. Whether you're a seasoned professional or just starting your career, this book will equip you with the tools and knowledge to inspire and motivate your team, leading to greater productivity and success. Discover your leadership potential and unlock a world of possibilities.
International Project Management - Thryft
Kathrin Koster | Sage Publications Ltd

International Project Management

RM115.00 MYR RM41.00 MYR 64% off

Goodreads rating: 4.15

RM115.00 MYR RM41.00 MYR 64% off

88% off est. retail
If you find yourself juggling projects with teams that span continents and cultures, this book will be your guide. It lays out the complexity of managing projects outside of a single-country context and provides insights on how to synchronize methods, expectations, and practices in a clear, accessible way. Kathrin Köster offers both the theoretical underpinnings and the practical applications of international project management, equipping you with the skills to lead with confidence across borders.
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work - Thryft
Eric R. Baron | Wiley

Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work

RM56.00 MYR RM15.00 MYR 73% off

Goodreads rating: 2.67

RM56.00 MYR RM15.00 MYR 73% off

85% off est. retail
If you're aiming to up your sales game and tap into the collective strength of your team, "Innovative Team Selling" is a valuable playbook. It's not just about personal skill enhancement; it's about nurturing a harmonious environment where team synergy amplifies individual efforts. Eric Baron unpacks the essence of successful team collaboration with actionable advice that can transform how you approach sales in a globally competitive market. This book can become the cornerstone of not just your sales strategy, but also your team's cohesion and growth.
Sell the Feeling: The 6-Step System That Drives People to Do Business With You
Larry Pinci, Phil Glosserman  | Morgan James Publishing

Sell the Feeling: The 6-Step System That Drives People to Do Business With You

RM34.00 MYR

Goodreads rating: 4.21

RM34.00 MYR

59% off est. retail
Sell the Feeling can be a valuable read for anyone who wants to improve their selling skills. It provides a unique perspective on the role of emotions in the buying and selling process, and offers a practical six-step process for influencing clients and customers. The book's entertaining and inspiring story format, coupled with off-the-wall cartoons, makes it easy to understand and retain. Its distinctive feature is that it teaches readers not only how to master their buyers' psychology but also their own "inner game" of selling. Overall, readers are likely to find this book a valuable addition to their selling toolkit.
Leading Dispersed Teams - Ideas Into Action Guidebooks
Center for Creative Leadership (CCL) | Pfeiffer

Leading Dispersed Teams - Ideas Into Action Guidebooks

RM45.00 MYR RM22.00 MYR 51% off

Goodreads rating: 3.5

RM45.00 MYR RM22.00 MYR 51% off

If you're navigating the complex dynamics of a dispersed team, "Leading Dispersed Teams" could be your compass. It's not just about overcoming distance and cultural differences—it's a deeper dive into the structure and support systems that make or break remote collaboration. For leaders looking to foster effective communication and resolve conflicts from afar, this book offers actionable strategies that can transform your distributed workforce into a cohesive and high-performing entity.
The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory
David Morey, Scott Miller  | Weiser

The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory

RM41.00 MYR

Goodreads rating: 4.08

RM41.00 MYR

53% off est. retail
If you're looking to advance your career using strategies proven in the heat of political battlefields, "The Leadership Campaign" might be the edge you need. The authors, Scott Miller and David Morey, take lessons from high-stakes politics and apply them to corporate leadership, ensuring you know how to navigate and lead effectively in today’s cutthroat business environment. This book could be your secret weapon to winning your own corporate 'elections'.
Java Internationalization - The Java Series
Andrew Deitsch, Andy Deitsch  | O'reilly Media

Java Internationalization - The Java Series

RM89.00 MYR RM26.00 MYR 71% off

Goodreads rating: 2.2

RM89.00 MYR RM26.00 MYR 71% off

85% off est. retail
If you’re looking to expand your programming skills for a global audience, "Java Internationalization" could be just what you need. It dives deep into Java's Unicode capabilities, guiding you through crafting interfaces and formats that cross cultural boundaries. Ideal for web developers, it's a hands-on resource for making your Java applications universally accessible and user-friendly.
Public Relations Practices : Managerial Case Studies and Problems - Thryft

Public Relations Practices : Managerial Case Studies and Problems

RM82.00 MYR RM52.00 MYR 37% off

Goodreads rating: 3.32

RM82.00 MYR RM52.00 MYR 37% off

88% off est. retail
This book could be a good read for anyone interested in public relations, especially students of introductory public relations, public relations campaigns, cases & problems, business communications, management and society. It provides a wide variety of real-life cases for readers to analyze and study, helping them develop agile thinking in applying effective PR practices to different situations.
ER (Employee Retention): Taking the Lead in Keeping the Best
Ph.D. Sanders, Don A. | Dc Pr

ER (Employee Retention): Taking the Lead in Keeping the Best

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 0.0

RM41.00 MYR RM15.00 MYR 63% off

87% off est. retail
If you're grappling with high turnover rates or worried about losing key team members to the competition, "ER (Employee Retention)" offers thoughtful strategies that go beyond pay raises and promotions. Don Sanders provides a roadmap for understanding and fulfilling the subtle needs of your valued employees, crucial for anyone responsible for a team's longevity and success. This could be the guide you need to transition from merely managing to truly engaging your workforce, potentially transforming your company's future.
Public Relations Kit for Dummies
Eric Yaverbaum, Bob Bly  | John Wiley & Sons Inc

Public Relations Kit for Dummies

RM145.00 MYR RM60.00 MYR 59% off

Goodreads rating: 3.89

RM145.00 MYR RM60.00 MYR 59% off

If you're diving into the nuanced world of public relations with limited funds, "Public Relations Kit for Dummies" could be your ally. It strips down the complexity of PR and serves it up in doable portions, especially for small business owners or managers. This book is like having a friendly coach guiding you to generate buzz without the hefty price tag of advertising, and its practical tools are aimed to elevate your message to the media effectively. The accompanying CD-ROM is a goldmine for hands-on resources to get you started immediately.
The Happy Employee
Julia McGovern, Susan Shelly  | Adams Media

The Happy Employee

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.0

RM41.00 MYR RM22.00 MYR 46% off

66% off est. retail
"The Happy Employee" could be a game-changer for you if you're in a management role or run a business. It’s a practical guide filled with actionable steps that focus on the most valuable asset of any business – its employees. Packed with 101 tips, this book will help you create an environment where talent thrives, productivity peaks, and, in turn, your own work life is undoubtedly improved. The emphasis on real-life examples means you’ll be learning from relatable scenarios, giving you the skills to foster a more harmonious and effective workplace.
Writing for the Mass Media : International Edition - Thryft
James Glen Stovall | Pearson Educacion

Writing for the Mass Media : International Edition

RM92.00 MYR

Goodreads rating: 3.61

RM92.00 MYR

Writing for the Mass Media remains one of the clearest and most effective introductions to media writing available. This book offers clear writing, simple organization, abundant exercises, and precise examples that give you information about media writing and opportunities to develop your skills as a professional writer. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing professionals for their future careers.
A Quick Start Guide to Mobile Marketing
Dr Neil Richardson | Kogan Page

A Quick Start Guide to Mobile Marketing

RM34.00 MYR RM22.00 MYR 35% off

Goodreads rating: 3.2

RM34.00 MYR RM22.00 MYR 35% off

Considering how swiftly mobile marketing evolves, this guide from 2010 provides a foundational understanding that remains relevant. It bridges the gap for traditional marketers transitioning into the digital and mobile realms, offering practical strategies that could still inform your current campaigns and help you stay ahead in today's competitive market.
Marketing Research

Marketing Research

RM34.00 MYR RM22.00 MYR 35% off

RM34.00 MYR RM22.00 MYR 35% off

If you're keen to delve into the intricacies of market analysis and consumer trends, "Marketing Research" could offer you a solid foundation. It's a particularly good choice if you're interested in not just the theoretical background but also practical applications for today's dynamic market landscape. The book's age might provide a valuable retrospective on how marketing strategies have evolved.
Atm Networks : Concepts, Protocols, Applications - Thryft

Atm Networks : Concepts, Protocols, Applications

RM26.00 MYR

RM26.00 MYR

88% off est. retail
This book is a comprehensive guide to understanding and implementing ATM networks. It covers from basic concepts to advanced protocols and applications of ATM technology. Recommended for network engineers and telecommunication professionals.
Confident Conversations - Thryft

Confident Conversations

RM30.00 MYR RM15.00 MYR 50% off

RM30.00 MYR RM15.00 MYR 50% off

This book would be a great read for anyone who struggles with communicating their business idea effectively. With its innovative approach of using tough questions as conversation starters, Confident Conversations helps you overcome hesitation and stumble to become a more confident and persuasive communicator. Discover how to converse authentically and effortlessly about your business, leaving a lasting impression on your audience.
Business Vocabulary In Use Advanced - Thryft
Bill Mascull | Cambridge University Press

Business Vocabulary In Use Advanced

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.21

RM30.00 MYR RM15.00 MYR 50% off

Business Vocabulary In Use Advanced could be a good read for you if you're an advanced English learner looking to improve your language skills specifically for business and professional purposes. This book is unique because it offers carefully researched vocabulary that represents how native speakers actually communicate. With its clear presentation and practice exercises, it covers a wide range of up-to-date business topics and concepts, giving you the tools to enhance your communication skills in a professional setting.
The One Show, Judged to Be Advertising's Best Print, Radio, TV, Volume 6
Ron Berger | Rotovision Sa

The One Show, Judged to Be Advertising's Best Print, Radio, TV, Volume 6

RM115.00 MYR RM71.00 MYR 38% off

Goodreads rating: 0.0

RM115.00 MYR RM71.00 MYR 38% off

If you're fascinated by the evolution of advertising or seeking inspiration for your own creative projects, 'The One Show, Volume 6' is a rich repository of genius. Leafing through these pages, you'll find the year's most innovative and effective print, radio, and TV campaigns—advertising at its finest. This could be both a trip down memory lane and a masterclass in marketing excellence.
Argument and Audience: Presenting Debates in Public Settings
William Driscoll, Ken Broda-Bahm;Daniela Kempf;William Driscoll  | International Debate Education Association

Argument and Audience: Presenting Debates in Public Settings

RM138.00 MYR RM82.00 MYR 41% off

Goodreads rating: 3.67

RM138.00 MYR RM82.00 MYR 41% off

If you're looking to sharpen your skills in public debating, this is the book you need. It's a treasure trove of strategies, not just for debaters, but also for coaches and organizers. Think of it as a comprehensive manual – your go-to resource for crafting persuasive arguments and engaging audiences effectively. Whether you're stepping onto the debate stage or behind the scenes, you'll find this guide indispensable.
Strategic Market Research: A Guide to Conducting Research That Drives Businesses
Anne Rankin Mahoney, Anne E. Beall  | Iuniverse Inc

Strategic Market Research: A Guide to Conducting Research That Drives Businesses

RM123.00 MYR

Goodreads rating: 3.42

RM123.00 MYR

If you're keen to elevate your business strategies, "Strategic Market Research" is a must-read. Anne E. Beall takes a practical dive into the world of market research, steering clear of the pitfalls of traditional methods. This book could be your guide in fostering a more insightful, data-driven approach that could translate into real-world success for your business ventures.
Marketing Excellence
John Zealy Hugh Burkitt | Winsome Book India

Marketing Excellence

RM19.00 MYR RM15.00 MYR 21% off

Goodreads rating: 3.5

RM19.00 MYR RM15.00 MYR 21% off

If you're interested in elevating your marketing knowledge to match the industry's best, "Marketing Excellence" spotlights strategies from leading brands. With an in-depth analysis of successful marketing campaigns, Hugh Burkitt offers you valuable insights into creating impactful, innovative marketing in your own field. It's like having a roundtable with the top marketers, right at your fingertips.
One Business, 99 Lessons

One Business, 99 Lessons

RM19.00 MYR RM15.00 MYR 21% off

RM19.00 MYR RM15.00 MYR 21% off

Sorry! Book description for this title is not available.
Digital Wedding Photography: Capturing Beautiful Memories
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

RM82.00 MYR RM67.00 MYR 18% off

Goodreads rating: 3.87

RM82.00 MYR RM67.00 MYR 18% off

Glen Johnson's expertise shines in "Digital Wedding Photography," making it a valuable asset for anyone passionate about capturing weddings or pursuing photography as a business. The updated full-color edition offers actionable tips and new photographic illustrations to enhance your skills. Moreover, it's a smart pick for photographers looking to marry their creative eye with savvy marketing strategies to grow their own brand.
Bulls in the China Shop and Other Sino-American Business Encounters
Randall E. Stross | Pantheon

Bulls in the China Shop and Other Sino-American Business Encounters

RM45.00 MYR RM22.00 MYR 51% off

Goodreads rating: 4.25

RM45.00 MYR RM22.00 MYR 51% off

82% off est. retail
Bulls in the China Shop would be a great read for anyone interested in business and international relations. The book offers an engaging account of cultural and political blunders made by American businesses venturing into China over the past two decades. If you are curious about the challenges posed by introducing capitalism into China's socialist society, or if you are simply interested in trade between the two nations, this book is for you.
21 Days to Unlimited Power with People
James K. Van Fleet | Prentice Hall Direct

21 Days to Unlimited Power with People

RM34.00 MYR RM22.00 MYR 35% off

Goodreads rating: 3.26

RM34.00 MYR RM22.00 MYR 35% off

If you've ever felt like you're not quite clicking with others or you want to improve your people skills, this book is your guide. It's a practical playbook for boosting your interpersonal influence, perfect for anyone looking to thrive in both personal and professional relationships. With actionable advice spread over a 21-day plan, you'll find it's like having a personal coach in the art of human connection.
Get To the Point - Thryft

Get To the Point

RM22.00 MYR RM15.00 MYR 32% off

RM22.00 MYR RM15.00 MYR 32% off


Author: Eric Feng
Format: Soft cover
Publisher: Point Media & Publishing
Publication Date: 2010
Moving Mountains: Lessons in Leadership and Logistics from the Gulf War - Thryft
Jeffrey L. Cruikshank, William G. Pagonis  | Harvard Business School Pr

Moving Mountains: Lessons in Leadership and Logistics from the Gulf War

RM40.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.82

RM40.00 MYR RM15.00 MYR 63% off

85% off est. retail
If you're fascinated by the combination of military strategy and the often-overlooked aspect of logistics, "Moving Mountains" might be the book for you. It provides a captivating first-hand account which could give you not just a history lesson, but also a masterclass in leadership and efficiency under pressure. General William G. Pagonis's insights could be especially invaluable if you're interested in management or just love learning about the behind-the-scenes of historical events.
The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business - Thryft
Cameron S. Foote | W. W. Norton & Company

The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.73

RM37.00 MYR RM15.00 MYR 59% off

91% off est. retail
This book is perfect for creative professionals who want to turn their talent into a thriving business. Learn how to effectively organize, market yourself, manage employees, and build equity. With practical, real-world answers to common business questions, this comprehensive guide will help you navigate the business side of creativity and achieve financial success while doing what you love. Let your creativity soar and your business thrive with this invaluable resource.
Thought Leadership Meets Business: How business schools can become more successful - Thryft
Peter Lorange | Cambridge University Press

Thought Leadership Meets Business: How business schools can become more successful

RM37.00 MYR RM26.00 MYR 30% off

Goodreads rating: 4.0

RM37.00 MYR RM26.00 MYR 30% off

88% off est. retail
If you're deeply invested in future-proofing your career in business management or academia, this book serves as a strategic playbook. Peter Lorange, with his seasoned experience at IMD, unveils invaluable insights on how executive education can evolve to meet real-world business demands. This isn't just theory; it's a guide borne of proven success and emerging trends in global business education.
Brand Spirit: How Cause Related Marketing Builds Brands - Thryft
Marjorie Thompson, Hamish Pringle  | Wiley

Brand Spirit: How Cause Related Marketing Builds Brands

RM119.00 MYR RM48.00 MYR 60% off

Goodreads rating: 3.41

RM119.00 MYR RM48.00 MYR 60% off

88% off est. retail
If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.
Scoring Points: How Tesco Is Winning Customer Loyalty
Tim Phillips, Clive Humby, Terry Hunt  | Kogan Page Business Books

Scoring Points: How Tesco Is Winning Customer Loyalty

RM37.00 MYR

Goodreads rating: 3.73

RM37.00 MYR

If you're interested in the magic behind successful business strategies, "Scoring Points" might just satisfy that curiosity. It provides an insider's look at Tesco's journey to retail dominance, made possible through a deep understanding of customer loyalty. The book offers valuable insights into how Tesco’s Clubcard transformed not just their bottom line, but also their customers' shopping experiences. Ideal for marketers, strategists, and anyone intrigued by the alchemy of consumer relations.
Leadership Jazz - Revised Edition: The Essential Elements of a Great Leader
Max de Pree | Crown Currency

Leadership Jazz - Revised Edition: The Essential Elements of a Great Leader

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 3.89

RM41.00 MYR RM19.00 MYR 54% off

If you enjoy the improvisation and harmony of jazz, imagine applying that to leadership. In 'Leadership Jazz', Max De Pree masterfully intertwines the spontaneity and collaborative spirit of jazz music with the qualities of great leadership. This book could be a beautiful read for you if you're looking to inspire change, promote innovation, and truly connect with your team, allowing freedom while fostering accountability. The updated insights feel more pertinent now, possibly refreshing your viewpoint on what it means to lead in the modern world.
Organisational Behaviour: Concepts, Controversies and Applications
Stephen Robbins | Prentice Hall Australia (a Pearson Education Australia Company)

Organisational Behaviour: Concepts, Controversies and Applications

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 0.0

RM34.00 MYR RM15.00 MYR 56% off

Delving into this book is like having a front-row seat to the inner workings of various workplace cultures—it's a classic primer for understanding employee motivation and organizational practices. Whether you're a manager looking to inspire or an employee aiming to climb the corporate ladder, Robbins and Waters-Marsh provide both the theories and real-world applications to navigate the complexities of organizational behavior effectively.
Job Interviews For Dummies - Thryft
Joyce Lain Kennedy | Hungry Minds Inc

Job Interviews For Dummies

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.74

RM30.00 MYR RM15.00 MYR 50% off

77% off est. retail
This comprehensive guide not only teaches you the fundamental steps of a successful interview, but also provides tips on how to research the company, prepare a strong presentation, and effectively answer questions. With the added addition of relatable cartoons, this book is a must-read for any job seeker.
The 250 Job Interview Questions You'll Be Most Likely Asked and the Answers That Will Get You Hired!
Peter Veruki | Adams Media

The 250 Job Interview Questions You'll Be Most Likely Asked and the Answers That Will Get You Hired!

RM15.00 MYR

Goodreads rating: 3.4

RM15.00 MYR

If landing your dream job is a priority, Peter Veruki's guide could be the ace up your sleeve. The book doesn’t just list questions; it crafts thoughtful responses that cater to what employers really want to hear. Veruki's experience in career planning shines through, providing you with a strategic approach to interviews that could set you apart from the competition. Consider it a small investment for a huge return in your career growth.
Advertising Copywriting - Thryft
Philip Ward Burton, Philip Ward Burotn  | Ntc Business Books

Advertising Copywriting

RM56.00 MYR

Goodreads rating: 3.5

RM56.00 MYR

88% off est. retail
This book could be a good read for someone who wants to excel in the field of advertising copywriting. With practical instructions and pre-tested principles, it provides valuable insights into creating attention-grabbing headlines and sales-generating copy. Whether you're a student or a professional, Philip Ward Burton's expertise will help you master the art of persuasive advertising writing and take your skills to the next level.
How to Communicate Effectively
bert-decker | Kogan Page Ltd

How to Communicate Effectively

RM26.00 MYR RM15.00 MYR 42% off

Goodreads rating: 4.0

RM26.00 MYR RM15.00 MYR 42% off

If connecting with others feels like a struggle, "How to Communicate Effectively" could be a game-changer for you. Bert Decker's insights are distilled into a lean 96 pages, making it a quick yet profound read. It's a 1989 classic, but the lessons on crafting memorable messages and forging strong relationships are timeless. This book could become your go-to guide for elevating your communication skills in both personal and professional spheres.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Trade

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

RM48.00 MYR RM34.00 MYR 29% off

Goodreads rating: 3.84

RM48.00 MYR RM34.00 MYR 29% off

53% off est. retail
If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

RM130.00 MYR RM15.00 MYR 88% off

Goodreads rating: 3.0

RM130.00 MYR RM15.00 MYR 88% off

86% off est. retail
If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Designing Brand Experiences
Robin Landa | Cengage Learning

Designing Brand Experiences

RM164.00 MYR RM97.00 MYR 41% off

Goodreads rating: 3.86

RM164.00 MYR RM97.00 MYR 41% off

If you're intrigued by the fusion of creativity with strategic thinking in building memorable brands, Robin Landa's "Designing Brand Experiences" is a must-read. The book's colorful, visual-heavy approach takes you through the phases of branding in a manner that's both educational and inspiring. It's engaging for both newcomers and seasoned professionals in the field of design and advertising, offering a fresh perspective on crafting brand identities that stick.
An Introduction to Illustration
Brian Lewis | Apple Press

An Introduction to Illustration

RM45.00 MYR RM30.00 MYR 33% off

Goodreads rating: 4.0

RM45.00 MYR RM30.00 MYR 33% off

As someone with an artistic flair or a budding illustrator, you might find 'An Introduction to Illustration' by Brian Lewis to be particularly insightful. Since it comes from 1987, you'll be treated to a comprehensive look at illustration before the digital age dominated the scene. This could offer you a unique perspective on the foundational skills that remain relevant in the industry.
Electronic Marketing and the Internet - Thryft
Stewart & Westberg Kate Adam | Prentice Hall

Electronic Marketing and the Internet

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 0.0

RM37.00 MYR RM15.00 MYR 59% off

This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.
The Complete Idiot's Guide To Online Marketing - Thryft
Bill Eager, Cathy McCall  | Alpha

The Complete Idiot's Guide To Online Marketing

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.33

RM30.00 MYR RM15.00 MYR 50% off

82% off est. retail
This book is ideal for those who are just starting with online marketing. It simplifies the marketing process and provides valuable advice on how to effectively market products through various online channels such as email, promotions and surveys. The book is easy to read, comprehensive and informative, making it a worthwhile read for those interested in learning the basics of online marketing.
Best Keywords for Resumes, Cover Letters and Interviews: Powerful Communication Tools for Success
Wendy S. Enelow | Impact Publications

Best Keywords for Resumes, Cover Letters and Interviews: Powerful Communication Tools for Success

RM45.00 MYR RM30.00 MYR 33% off

Goodreads rating: 4.17

RM45.00 MYR RM30.00 MYR 33% off

If you're currently on the job hunt, this book might be a goldmine for you. Wendy S. Enelow's work is a practical toolkit, packed with insight on how to weave powerful keywords into your resumes, cover letters, and during interviews to catch the attention of potential employers. It's a focused guide that could increase your chances of landing that desired job by making sure you speak the language that resonates with those making the hiring decisions.
Java (TM) 2 Platform, Enterprise Edition : Platform and Component Specifications - Thryft
Vlada Matena, Bill Shannon, Mark Hapner  | Pearson Education

Java (TM) 2 Platform, Enterprise Edition : Platform and Component Specifications

RM63.00 MYR RM30.00 MYR 52% off

Goodreads rating: 3.0

RM63.00 MYR RM30.00 MYR 52% off

87% off est. retail
The Java 2 Platform, Enterprise Edition (J2EE) defines a new standard in enterprise solutions through a simplified, component-based development model. By extending the "write-once, run-anywhere(TM)" benefits of the Java programming language to enterprise servers, J2EE adds the scalability, robustness, and security required for today's vital e-commerce and enterprise solutions. The Java 2 Platform, Enterprise Platform and Components Specifications defines the architecture for developing applications with J2EE. This volume Java 2 Platform, Enterprise Edition Specification, version 1.2 This specification defines the initial release of the J2EE platform. It discusses application architecture using Java Servlets, JavaServer Pages(TM), Enterprise JavaBeans, and other technologies. It specifies application access to services such as JDBC(TM), Java Transaction API, JavaMail(TM), CORBA connectivity, and others. It also discusses J2EE policies regarding application deployment and security. Enterprise JavaBeans Specification, version 1.1 Enterprise JavaBeans technology provides the standard middle-tier components in the J2EE model. This technology provides simplified support for transaction management and remote object access, and it frees enterprise developers to focus on the business logic of their applications. Version 1.1 of the specification includes a number of enhancements, including mandatory entity beans and XML deployment descriptors. Java Servlet Specification, version 2.2 Java Servlets technology defines a standard for developing server-side behaviors in web applications based on the Java programming language. As part of the J2EE specifications, servlets technology supports development of dynamic web content for e-commerce and other enterprise applications. JavaServer Pages Specification, version 1.2 The JavaServer Pages (JSP) technology simplifies the development and deployment of interactive web applications. Using an extensible markup language based on HTML and the Java programming language, JSP defines a server-side mechanism to allow content experts greater freedom in creating and displaying dynamic web content. Developed with the input of a wide range of industry experts, these specifications define a new standard for resolving many complex issues related to developing, deploying, and managing multi-tier enterprise applications.
Unselling: The New Customer Experience - Thryft
Scott Stratten | John Wiley

Unselling: The New Customer Experience

RM52.00 MYR RM15.00 MYR 71% off

Goodreads rating: 4.02

RM52.00 MYR RM15.00 MYR 71% off

86% off est. retail
Imagine a business model that prioritizes lasting relationships over singular sales. "Unselling: the new customer experience" nudges you towards crafting a brand that customers cherish, advocate for, and keep returning to. It's not just about the immediate sell; it's about cultivating an environment where your customers become your most enthusiastic promoters. This read is for anyone looking to transform their approach to sales and create a beloved, go-to brand for their market.
Words at Work
Susan Benjamin | Basic Books

Words at Work

RM56.00 MYR

Goodreads rating: 4.5

RM56.00 MYR

56% off est. retail
If you've been struggling to make your business communications stand out, "Words at Work" is a strong ally. Susan Benjamin has distilled a six-step process that could transform your writing from ordinary to memorable. It's not just about crafting clearer content, it's about doing it quickly and with confidence, freeing up your precious time for other tasks. Imagine writing with such skill that your memos and marketing material not only convey your message effectively but also leave a lasting impression. With this book, that can become your new reality.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome
Kevin Frieberg, Jackie Freiberg  | Harpercollins Leadership

Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 3.77

RM41.00 MYR RM19.00 MYR 54% off

86% off est. retail
Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.