Personal Development Books

Our Personal Development section offers a world of insight and self-discovery. From transforming one’s mindset to building habits and routines for success, these books help unlock our potential. Whether you’re seeking guidance on productivity, emotional intelligence or mindfulness, find invaluable resources here.

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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

RM118.00 MYR

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Dive into "The Copywriter's Handbook" if you're keen on transforming your writing into a compelling sales force. Robert W. Bly guides you with practical techniques that enhance how you craft ads, commercials, and direct mail. It's not just writing; it's about writing that converts readers into customers. This is your go-to resource to stand out in the business of persuasion.
Strategic Staffing: Pearson New International Edition - Thryft
Jean M. Phillips | Pearson

Strategic Staffing: Pearson New International Edition

Regular price RM37.00 MYR RM15.00 MYR 59% off

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Goodreads rating: 3.67

Regular price RM37.00 MYR RM15.00 MYR 59% off

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If you envision yourself leading teams or an organization, "Strategic Staffing" is the kind of book you want on your shelf. With its blend of research-based insights and practical, real-world examples, it's a guide that won't just sit there collecting dust. This book's modern take on talent acquisition and retention will offer you frameworks that are instantly applicable, especially as it dives into using social media like Twitter and Facebook for recruitment—skills that are increasingly essential in our connected world.
Married to the Brand
William J. McEwen | Gallup Press

Married to the Brand

Regular price RM22.00 MYR RM15.00 MYR 32% off

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Goodreads rating: 3.31

Regular price RM22.00 MYR RM15.00 MYR 32% off

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62% off est. retail
This book explores how some companies manage to create a strong relationship with their consumers, resulting in a lasting and satisfying connection. Through years of research and consumer stories, the author explains the emotions that need to be present in order for a customer to feel connected to a brand and the steps that marketers need to take to build and maintain these emotional connections.
The 3 Keys to Empowerment: Release the Power Within People for Astonishing Results - Thryft

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85% off est. retail
If you're a manager struggling to foster a dynamic, innovative environment where your team feels truly invested, "The 3 Keys to Empowerment" could be your guide. It doesn't just buzz around the concept of empowerment; it equips you with practical steps. Through sharing knowledge, setting clear boundaries, and emphasizing teamwork, this book can help transform your managerial approach and potentially lead to more rewarding results.
1,001 Ways to Keep Customers Coming Back: WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line - Thryft

Regular price RM41.00 MYR RM15.00 MYR 63% off

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84% off est. retail
Feeling like your business could use a customer loyalty boost? "1001 Ways to Keep Customers Coming Back" offers a treasure trove of tips straight from successful giants like Nordstrom and Southwest Airlines. It's practical, entertaining, and insightful for any business owner seeking to weave customer loyalty into the fabric of their company. The authors, Greiner and Kinni, have done the heavy lifting—giving you the playbook for lifelong customer relationships.
The 250 Job Interview Questions You'll Be Most Likely Asked and the Answers That Will Get You Hired!

RM15.00 MYR

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If landing your dream job is a priority, Peter Veruki's guide could be the ace up your sleeve. The book doesn’t just list questions; it crafts thoughtful responses that cater to what employers really want to hear. Veruki's experience in career planning shines through, providing you with a strategic approach to interviews that could set you apart from the competition. Consider it a small investment for a huge return in your career growth.
Stop Tweeting Boring Sh*T - Thryft
Division of Labor | Chronicle Books

Stop Tweeting Boring Sh*T

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Goodreads rating: 3.48

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82% off est. retail
This book would be a great fit for recent graduates or young professionals entering the workforce for the first time. With its vintage-style public service announcements and humorous take on common workplace issues, it provides practical advice in an engaging format. The real workplace statistics peppered throughout also help readers understand the gravity of these issues. The full-size pull-out poster is a fun bonus that will add some personality to any cubicle.
Contemporary Advertising (Int'l Ed) - Thryft
William F. Arens | Mcgraw-hill Higher Education

Contemporary Advertising (Int'l Ed)

Regular price RM104.00 MYR RM41.00 MYR 61% off

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Goodreads rating: 3.9

Regular price RM104.00 MYR RM41.00 MYR 61% off

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88% off est. retail
This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.
Pocket Guide to Technical Communication
William S. Pfeiffer | Prentice Hall

Pocket Guide to Technical Communication

Regular price RM44.00 MYR RM30.00 MYR 32% off

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Goodreads rating: 4.04

Regular price RM44.00 MYR RM30.00 MYR 32% off

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If you're eager to polish your professional writing skills, this book is a practical toolkit. It's not just about getting words on a page; it's a mentor guiding you through crafting effective resumes, business letters, and more. With templates to emulate and exercises to practice, it's like having an expert sitting right beside you. Whether you're a student or a professional, this guide will refine your communication prowess for the modern business world.
Communicating at Work: Principles and Practices for Business and the Professions

Regular price RM67.00 MYR RM19.00 MYR 72% off

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If you're looking to step up your professional game, "Communicating at Work" is an ace in the hole. It's not just a book; it's a toolkit that blends academic prowess with real-world expertise, catering to the ever-evolving business landscape. The authors' firsthand experience in coaching and their multicultural approach will give you the edge you need to communicate effectively in today's diverse work environments, be it through presentations, team collaborations, or handling new technologies.
21 Days to Unlimited Power with People
James K. Van Fleet | Prentice Hall Direct

21 Days to Unlimited Power with People

Regular price RM33.00 MYR RM22.00 MYR 33% off

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Goodreads rating: 3.26

Regular price RM33.00 MYR RM22.00 MYR 33% off

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If you've ever felt like you're not quite clicking with others or you want to improve your people skills, this book is your guide. It's a practical playbook for boosting your interpersonal influence, perfect for anyone looking to thrive in both personal and professional relationships. With actionable advice spread over a 21-day plan, you'll find it's like having a personal coach in the art of human connection.
Managing Up! 59 Ways to Build a Career-Advancing Relationship with Your Boss

Regular price RM22.00 MYR RM15.00 MYR 32% off

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81% off est. retail
It's like a masterclass for your career trajectory. Mastering the subtle art of positioning yourself favorably in the eyes of those who hold the keys to the next rung on your career ladder isn't just a skill—it's an essential strategy. "Managing Up!" is the tactical guide you need, laid out in actionable steps, to foster a fruitful rapport with your supervisor and cultivate the kind of supportive work environment that can propel your career forward.
Successful Interview Skills : How to Prepare, Answer Tough Questions and Get Your Ideal Job - Thryft

Regular price RM22.00 MYR RM15.00 MYR 32% off

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80% off est. retail
This book is a great resource for job seekers who want to prepare for an interview. It offers practical advice on how to answer tough questions, make a good impression, and present oneself professionally. The author breaks down the interview process into simple steps, making it easy to follow and understand. Users would appreciate the useful tips, examples, and insights that the book provides, helping them achieve their ideal job.
Team Genius: The New Science of High-Performing Organizations
Just Arrived

RM37.00 MYR

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65% off est. retail
This is a strong pick if you like business books that turn fuzzy workplace problems into something practical and actionable. It looks at why some teams click while others quietly fail, using research and real-world examples that make the ideas feel immediate. Readers who manage people or work closely in groups will likely appreciate how it challenges the myth that great teams just happen.
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works - Thryft

Regular price RM63.00 MYR RM19.00 MYR 70% off

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86% off est. retail
If you're navigating the complexities of marketing across multiple countries, "Global Content Marketing" is your compass. Pam Didner breaks down the daunting task of engaging an international audience into manageable steps. By adopting her 4P's framework, you can craft a content strategy that transcends borders. This book could be a game-changer for your business, giving you the tools to expand your reach and influence on a global scale.
Digital Strategies for Powerful Corporate Communications - Thryft
Paul A. Argenti, Courtney M. Barnes, Courtney Barnes  | Mcgraw Hill

Digital Strategies for Powerful Corporate Communications

Regular price RM70.00 MYR RM26.00 MYR 63% off

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Goodreads rating: 3.54

Regular price RM70.00 MYR RM26.00 MYR 63% off

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87% off est. retail
This book is an essential guide for businesses seeking to modernize their communication strategies and harness the power of the digital world to engage with stakeholders. Using case studies from major corporations, the authors provide a practical framework for building transparent, authentic engagement with employees, customers, and investors. The book outlines the steps to build a culture of engagement and transparency, manage internal communications, recruit and retain top talent, and develop effective messages that resonate with customers and investors. If you're looking to stay ahead of the curve in the digital age, this is a must-read.
Think Public Relations - Thryft
Glen Cameron, Dennis L. Wilcox, Bryan Reber  | Pearson

Think Public Relations

Regular price RM133.00 MYR RM81.00 MYR 39% off

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Goodreads rating: 3.65

Regular price RM133.00 MYR RM81.00 MYR 39% off

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88% off est. retail
If you're new to public relations and want to understand how theory meets practice, "Think Public Relations" could be the road map you need. It's visually engaging and packed with examples that illustrate the exciting nature of PR campaigns. With a focus on critical thinking and the realities of competition and conflict management in the industry, this book doesn't just inform—it prepares you for the fast-paced PR world. Plus, it addresses ethics, an indispensable part of your future profession.
McNae's Essential Law for Journalists
Mark Hanna | Oxford University Press

McNae's Essential Law for Journalists

Regular price RM137.00 MYR RM26.00 MYR 81% off

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Goodreads rating: 3.84

Regular price RM137.00 MYR RM26.00 MYR 81% off

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83% off est. retail
If you're navigating the journalistic landscape, this book is a must-have. As someone likely to encounter the complex web of legal issues in media, having McNae's Essential Law for Journalists on your desk means you'll have a trusted source to help steer through the legalities. It's updated, comprehensive, and serves not just as a textbook but as a day-to-day reference to keep your work legally sound.
Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More - Thryft

Regular price RM96.00 MYR RM30.00 MYR 69% off

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94% off est. retail
Strategic Writing provides a comprehensive guide to various types of written communication, making it ideal for students and professionals looking to improve their skills. The "recipe" approach and numerous examples are especially helpful, and the spiral binding makes it easy to use. This book is highly recommended for anyone looking to improve their writing abilities and achieve success in PR, advertising, or business communication.
The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business - Thryft

Regular price RM37.00 MYR RM15.00 MYR 59% off

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91% off est. retail
This book is perfect for creative professionals who want to turn their talent into a thriving business. Learn how to effectively organize, market yourself, manage employees, and build equity. With practical, real-world answers to common business questions, this comprehensive guide will help you navigate the business side of creativity and achieve financial success while doing what you love. Let your creativity soar and your business thrive with this invaluable resource.
Goodbye To Shy - 85 Shybusters That Work! - Thryft
Leil Lowndes | Mcgraw Hill

Goodbye To Shy - 85 Shybusters That Work!

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Goodreads rating: 3.37

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86% off est. retail
Goodbye to Shy is a must-read for anyone looking to overcome shyness and build self-confidence. Leil Lowndes' book provides 85 practical techniques to help you navigate social situations with ease, including making a stronger impression at work, sparking conversations, and winning the love you deserve. With Goodbye to Shy as your guide, you'll soon be saying hello to a happier, more confident you.
So, What's Your Point? - A Practical Guide to Learning and Applying Effective Techniques for Interpersonal Communication

Regular price RM41.00 MYR RM22.00 MYR 46% off

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If communication breakdowns have been a hurdle in your work life, this guide can be a game-changer. It's not just about what you say; it’s about understanding and navigating the subtleties of human interaction. Whether you’re looking to persuade, resolve conflict, or simply build stronger personal and professional relationships, "So, What's Your Point?" offers the tools to visibly enhance your communication prowess.
Marketing Management: Asian Perspectives - Thryft

RM30.00 MYR

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88% off est. retail
This book is highly recommended for professionals in the marketing field who are seeking to understand the unique challenges of Asian markets. It offers practical insights into the behavior of Asian consumers and markets, providing updated empirical data and country-by-country analyses. The addition of new marketing examples from China, Hong Kong, and India, as well as end-of-chapter concept applications, make it a valuable resource for real businesses facing marketing challenges in Asia.
The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know
Robert Dodenhoff | Sourcebooks

The Man Test: Hundreds of Questions to Test Everything a Real Man Should Know

Regular price RM41.00 MYR RM19.00 MYR 54% off

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Goodreads rating: 4.0

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67% off est. retail
'The Man Test' might be just the right touch of humor and challenge you're looking for. Imagine sitting around with friends, debating whether you've got what it takes to be considered a real man today. It's more than fun—it's a quirky tool that tests your know-how in practical life skills and survival, from negotiating a raise to escaping a sinking car. The unexpected scenarios mixed with real-life skills make for an engaging read and a self-test that could be as enlightening as it is entertaining.
Unselling: The New Customer Experience - Thryft
Scott Stratten | John Wiley

Unselling: The New Customer Experience

Regular price RM52.00 MYR RM15.00 MYR 71% off

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Goodreads rating: 4.02

Regular price RM52.00 MYR RM15.00 MYR 71% off

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85% off est. retail
Imagine a business model that prioritizes lasting relationships over singular sales. "Unselling: the new customer experience" nudges you towards crafting a brand that customers cherish, advocate for, and keep returning to. It's not just about the immediate sell; it's about cultivating an environment where your customers become your most enthusiastic promoters. This read is for anyone looking to transform their approach to sales and create a beloved, go-to brand for their market.
Strategy Pure and Simple
Michel Robert | Mcgraw Hill, Inc.

Strategy Pure and Simple

Regular price RM33.00 MYR RM31.00 MYR 6% off

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Goodreads rating: 3.45

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73% off est. retail
If you're leading a company or team, "Strategy Pure and Simple" could really align your vision. Michel Robert breaks down complex concepts into actionable steps, making it easier to steer your organization towards its goals. It's not just strategy, but communication as well, giving you the tools to ensure everyone's rowing in the same direction.
In the Company of Women - Turning Workplace Conflict into Powerful Alliances
Susan Murphy, Patricia Heim  | Tarcher

In the Company of Women - Turning Workplace Conflict into Powerful Alliances

Regular price RM41.00 MYR RM15.00 MYR 63% off

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Goodreads rating: 3.6

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88% off est. retail
If you’ve ever felt the sting of rivalry or the fear of being undercut by colleagues, particularly fellow women, this read could be transformative. It delves into fostering positive relationships and alliances among women at work, transcending the pettiness of competition. It’s a guiding light for any woman who aims to not just survive but to thrive and lift others in the often cutthroat professional world.
The Financial Times Essential Guide to Making Business Presentations: How to Deliver a Winning Message

RM70.00 MYR

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33% off est. retail
If you've been struggling with your business presentations or just need that extra polish to feel truly confident, this Financial Times guide could be your secret weapon. It slices through the fluff and dives into what makes a presentation successful, offering actionable insights that you can apply right away. Whether it's a boardroom meeting or a crucial pitch, you'll find the strategies in this book to be solid allies in delivering your message with impact.
How to Negotiate Effectively: Creating Success
David Oliver | Kogan Page

How to Negotiate Effectively: Creating Success

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Goodreads rating: 3.52

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If you've ever felt out of your depth during a negotiation, "How to Negotiate Effectively" could be a game changer. David Oliver distills negotiation into understandable principles, giving you the confidence to handle deadlock situations and enhance your persuasive authority. It's practical not just for business dealings but in everyday scenarios, ensuring you walk away from any negotiation feeling like both sides have won. Plus, the addition of social media strategies is a modern twist that keeps the content fresh and relevant.
The Complete Book of Perfect Phrases for High-Performing Sales Professionals

RM81.00 MYR

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57% off est. retail
If you're aiming to refine your sales pitch, enhance customer interactions, or elevate your selling skills to a high-performing level, this book is like having a coach in your corner. It’s brimming with practical, polished phrases that can help you navigate through complex sales scenarios with confidence and effectiveness. It's designed to be your go-to guide for communication excellence in sales.
Win the Crowd: Unlock the Secrets of Influence, Charisma, and Showmanship

RM144.00 MYR

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If you've ever wanted to captivate a room and leave a lasting impression, "Win the Crowd" is for you. Steve Cohen pulls back the curtain on the magician’s art of influence and showmanship, giving you practical tools to enhance your charisma. Whether it's for career advancement, social success, or personal satisfaction, this book might just be the magic wand you need to transform your interpersonal skills.
Selling to the Top: David Peoples' Executive Selling Skills
David A. Peoples | Wiley

Selling to the Top: David Peoples' Executive Selling Skills

Regular price RM70.00 MYR RM52.00 MYR 26% off

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Goodreads rating: 3.39

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You're looking to refine your sales approach, especially when aiming high. 'Selling to the Top' is like a GPS for navigating the complex hierarchy of executive decision-makers. David Peoples provides insights into the psyche of top-level buyers and equips you with the persuasive skills to close deals at the highest level. Your sales game could reach new heights with this read.
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing - Thryft
Lois Kelly | Amacom Books

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

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Goodreads rating: 3.6

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88% off est. retail
If you're intrigued by the power of modern marketing and crave a deeper understanding than just creating a buzz, 'Beyond Buzz' is for you. Lois Kelly dives into the art of message crafting that resonates deeply with customers. It's not just about the noise; it's about striking the right chord for effective, conversation-driven marketing. Read this if you're ready to elevate your word-of-mouth strategy from mere noise to a meaningful dialogue.
Corporate Communication - Thryft
Paul A. Argenti | Irwin/mcgraw-hill

Corporate Communication

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Goodreads rating: 3.69

Regular price RM26.00 MYR RM15.00 MYR 42% off

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Corporate Communication is a must-read for anyone interested in learning about effective communication strategies for businesses. The book covers various aspects of corporate communication, including public relations, crisis communication, and stakeholder management. One of its unique features is its inclusion of case studies, which provide real-world examples of successful and unsuccessful communication strategies. Overall, Corporate Communication is a valuable resource for professionals and students alike seeking to improve their communication skills in a corporate setting.
Essentials of Business Communication - Thryft

Essentials of Business Communication

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Goodreads rating: 3.53

Regular price RM52.00 MYR RM15.00 MYR 71% off

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87% off est. retail
This book is ideal for professionals who want to hone their communication skills. It provides a comprehensive guide to writing effective memos, letters, reports, and resumes. It also offers additional coverage of contemporary communication methods such as Internet and E-mail communication, diversity, and ethics. The book's unique feature is its three-in-one structure, which includes text, practical workbook, and self-teaching grammar/mechanics handbook. It is written by Mary Ellen Guffey, who is a dedicated professional and a leading expert in the field of business communication.
Virtual Teams : Reaching Across Space, Time and Organizations with Technology - Thryft
Jeffrey Stamps, Jessica Lipnack  | Wiley

Virtual Teams : Reaching Across Space, Time and Organizations with Technology

Regular price RM37.00 MYR RM15.00 MYR 59% off

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Goodreads rating: 3.83

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90% off est. retail
This book could be a good read for individuals interested in efficiently working in teams while collaborating virtually, across various locations and organizations. It provides an understanding of the challenges and opportunities that arise with virtual teams, along with real-life case studies from companies like AT&T, Hewlett-Packard, NCR, and Bank of Boston. The book also offers insights on using technology effectively for distributed work.
The Art of the Business Lunch: Building Relationships Between 12 and 2

RM37.00 MYR

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Ever wondered why some business deals seem to effortlessly take place over a meal? 'The Art of the Business Lunch' could be just the key for you. Robin Jay offers practical advice to navigate the nuances of dining with purpose. Whether you're a seasoned professional or new to the business world, this book will help you turn a common meal into an opportunity for success.
Perfect Phrases for the Perfect Interview
Carole Martin | Mcgraw Hill

Perfect Phrases for the Perfect Interview

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Goodreads rating: 3.43

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80% off est. retail
Nailing an interview can be stressful, but 'Perfect Phrases for the Perfect Interview' could be your covert ally. Carole Martin has packed the pages with responses that help you articulate your competencies and experiences convincingly. As a career consultant, she knows what impresses hiring managers, offering you a practical toolkit to sound not just prepared, but standout. If you've struggled with phrasing in past interviews or just want to ensure your communication skills leave a lasting, positive impression, diving into this book might just be the key to unlocking your next career move.
The First Move: A Negotiator's Companion
Michele Pekar, Alain Lempereur, Aurelien Colson  | Wiley

The First Move: A Negotiator's Companion

Regular price RM59.00 MYR RM36.00 MYR 39% off

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Goodreads rating: 4.13

Regular price RM59.00 MYR RM36.00 MYR 39% off

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If you're someone who negotiates regularly and feels there's room for improvement, "The First Move: A Negotiator's Companion" could be a game-changer for you. The book offers a fresh perspective combining the best of different global approaches to negotiation. By adopting even a fraction of the strategies outlined, you're bound to become more responsive to your clients' needs, helping you to close deals more effectively and with a greater sense of responsibility. This isn't just about business success; it's about transforming your interactions in a way that yields positive, professional relationships.
The Smart Woman's Guide to Interviewing and Salary Negotiation

RM129.00 MYR

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If you're looking to level up professionally, this guide is a treasure trove of insights specifically tailored for women tackling the job market. It delves into crafting a resume that stands out, breaking through gender barriers, and ensures you're equipped to negotiate a salary that reflects your worth. It's not just about landing the job; it's about owning your career path and breaking ceilings.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

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Goodreads rating: 3.4

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If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
100+ Tactics for Office Politics
Casey Hawley M.A. | Barrons Educational Series

100+ Tactics for Office Politics

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Goodreads rating: 3.26

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67% off est. retail
Feeling stuck or overwhelmed by office dynamics? "100+ Tactics for Office Politics" offers a lifeline in corporate waters, presenting actionable strategies to help you understand, engage with, and eventually master the intricate dance of workplace relationships. Whether it's handling tough bosses or sidestepping career pitfalls, this book is for anyone looking to thrive in their professional environment.
Executive Etiquette in the New Workplace
Marjabelle Young Stewart, Marian Faux  | St. Martin's Griffin

Executive Etiquette in the New Workplace

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Goodreads rating: 3.56

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85% off est. retail
As the workplace evolves, so must our professional behavior. This book is ideal if you're seeking to update your know-how on contemporary workplace conduct. Whether you're entering a new job or aiming to refine your professional image, "Executive Etiquette in the New Workplace" offers valuable insights into behaving and communicating with poise and confidence in today's corporate environments.
Lifescripts for Managers
Mark Levine, Michael Caplan, Stephen M. Pollan  | Wiley

Lifescripts for Managers

Regular price RM41.00 MYR RM15.00 MYR 63% off

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Goodreads rating: 3.71

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If you often find yourself searching for the right words during tough workplace conversations, "Lifescripts for Managers" could be your go-to guide. Those dialogue flowcharts are a game changer—they offer clear paths for you to follow during a variety of scenarios, whether it's discussing pay with your team or bringing up sensitive issues with higher-ups. It's like having a management coach in your pocket.
The Truth About Negotiations
Leigh L. Thompson | Ft Pr

The Truth About Negotiations

Regular price RM33.00 MYR RM19.00 MYR 42% off

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Goodreads rating: 3.76

Regular price RM33.00 MYR RM19.00 MYR 42% off

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Leigh L. Thompson's book could be just the resource you're looking for if you're keen to sharpen your negotiation skills. Whether you're in sales, management, or simply looking to improve your day-to-day interactions, the 53 truths laid out here are bite-sized enough to grasp quickly yet powerful enough to make a real impact on your technique. Plus, the promise of better business relationships and win-win outcomes makes it a smart investment of your reading time.
Grow Revenue, Loyalty & Footfall: The Essential Guide for Visitor Attractions - Thryft

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81% off est. retail
It seems there's been a mix-up in the book description you've provided. "Grow Revenue, Loyalty & Footfall" suggests a guide for business strategy, whereas the description matches J.R.R. Tolkien's "The Hobbit." I would love to give you an appeal and recommendation once the correct information for either book is provided!
Brand Spirit: How Cause Related Marketing Builds Brands - Thryft
Marjorie Thompson, Hamish Pringle  | Wiley

Brand Spirit: How Cause Related Marketing Builds Brands

Regular price RM119.00 MYR RM48.00 MYR 60% off

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Goodreads rating: 3.41

Regular price RM119.00 MYR RM48.00 MYR 60% off

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If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.
International Project Management - Thryft
Kathrin Koster | Sage Publications Ltd

International Project Management

Regular price RM115.00 MYR RM41.00 MYR 64% off

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Goodreads rating: 4.15

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If you find yourself juggling projects with teams that span continents and cultures, this book will be your guide. It lays out the complexity of managing projects outside of a single-country context and provides insights on how to synchronize methods, expectations, and practices in a clear, accessible way. Kathrin Köster offers both the theoretical underpinnings and the practical applications of international project management, equipping you with the skills to lead with confidence across borders.
Find a Job Through Social Networking: Use LinkedIn, Twitter, Facebook, Blogs and More to Advance Your Career - Thryft

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This book could be a good read for you if you are looking to leverage social media platforms to advance your career. It reveals the secrets of using LinkedIn, Twitter, Facebook, blogs, and more to find job opportunities and make valuable connections. With practical tips and strategies, it empowers you to navigate the world of social networking to maximize your job search and achieve career success.
PR 2.0 : New Media, New Tools, New Audiences - Thryft
Deirdre Breakenridge | Ft Pr

PR 2.0 : New Media, New Tools, New Audiences

Regular price RM41.00 MYR RM19.00 MYR 54% off

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Goodreads rating: 3.43

Regular price RM41.00 MYR RM19.00 MYR 54% off

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86% off est. retail
This book could be a great read for marketing and PR professionals who are interested in understanding and utilizing new media tools and social networking concepts. It offers practical guidance and real-world examples of how to effectively apply new media strategies to achieve results in public relations work. The book features an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. It also includes interviews with leading PR 2.0 practitioners, making it a valuable resource for anyone looking to master the newest tools and stay ahead in the ever-evolving world of public relations.

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