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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Markesinis and Deakin's Tort Law
Simon F. Deakin, Angus Johnston, Basil Markesinis QC  | Oxford University Press

Markesinis and Deakin's Tort Law

RM156.00 MYR RM119.00 MYR 24% off

Goodreads rating: 3.43

RM156.00 MYR RM119.00 MYR 24% off

If you have an interest in legal systems, especially how tort law has evolved, Markesinis and Deakin's work will provide you with insightful analysis and commentary. They offer a blend of perspectives that range from comparative to economic, making complex developments more understandable and relevant to today's legal challenges. This could be particularly valuable for law students or legal professionals looking to stay current with legislative changes and landmark case law.
E-Supply Chain - Using the Internet to Revolutionize Your Business: How Market Leaders Focus Their Entire Organization on Driving Value to Customers
Michael J. Bauer, Charles C. Poirier  | Berrett-koehler Publishers

E-Supply Chain - Using the Internet to Revolutionize Your Business: How Market Leaders Focus Their Entire Organization on Driving Value to Customers

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 2.33

RM41.00 MYR RM26.00 MYR 37% off

87% off est. retail
If you're intrigued by how market leaders seamlessly integrate the internet into their supply chains for unmatched efficiency and customer satisfaction, this book could reveal some groundbreaking strategies. The authors, Poirier and Bauer, offer a forward-thinking exploration that feels especially relevant for entrepreneurs or business managers looking to stay ahead in a digital-first economy. Despite its publication date, the fundamental insights remain pertinent in today's rapidly evolving e-commerce landscape.
The Biotech Age: The Business of Biotech and How to Profit From It - Thryft

The Biotech Age: The Business of Biotech and How to Profit From It

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 2.8

RM33.00 MYR RM15.00 MYR 55% off

84% off est. retail
"The Biotech Age" is a must-read for individuals, entrepreneurs and businesses looking to stay ahead of the curve in biotech trends. Through Oliver's clear and concise explanations, the reader will understand the opportunities and implications of biotechnology, as well as the latest research and biotech breakthroughs. Oliver's ability to eliminate jargon and provide practical applications, enables readers to feel better prepared to navigate the biotech revolution, adapt to new technology trends, and secure success for their business.
Production Management Systems
John Harhen, James Shivnan, Browne  | Addison-wesley

Production Management Systems

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 0.0

RM41.00 MYR RM26.00 MYR 37% off

If you're fascinated by the evolution of production and operations management, this book offers a compelling dive into the methodologies that shaped industries of the past. It presents a comprehensive view of production management systems that were groundbreaking for its time, and understanding these can provide a foundational perspective for anyone studying business efficiency or industrial engineering.
Revenue Engine
Steven Woods | New Year Publishing

Revenue Engine

RM85.00 MYR RM56.00 MYR 34% off

Goodreads rating: 4.31

RM85.00 MYR RM56.00 MYR 34% off

If you're keen on boosting your company's revenue, "Revenue Engine" could be your next must-read. With its focus on modern buyer behavior and actionable strategies across different platforms, from social media to direct sales, it offers insights into measuring and revving up your revenue growth. Plus, considering the evolution of buyer engagement, Woods and Shootman's expertise could give you that competitive edge you're looking for.
Operations Management - Thryft
Terry Hill | Palgrave Macmillan

Operations Management

RM71.00 MYR RM45.00 MYR 37% off

Goodreads rating: 4.11

RM71.00 MYR RM45.00 MYR 37% off

88% off est. retail
This book provides a comprehensive overview of operations management, covering topics such as service delivery, people management, operations strategy, and supply chain issues. With over 100 mini-cases and long case studies, readers can expect to gain critical analysis skills and real-world examples of how operations can deliver competitive advantage. The book also comes with a range of companion materials, making it a valuable resource for both lecturers and students.
Beyond Maximarketing : The New Power of Caring and Daring - Thryft
Stan Rapp, Thomas L. Collins  | Mcgraw-hill

Beyond Maximarketing : The New Power of Caring and Daring

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 4.33

RM22.00 MYR RM15.00 MYR 32% off

80% off est. retail
This book can be a good read for anyone interested in the future of successful companies. It offers a new management philosophy called "a passion for caring and daring" which emphasizes building a strong relationship with customers. The book describes how successful companies can differentiate themselves by having a passionate commitment towards their customers. If you want to learn about the importance of building customer loyalty and how companies can achieve it, this book is a must-read.
Apparel Manufacturing Sewn Product Analysis - Thryft
Ruth E. Glock, Grace I. Kunz  | Prentice Hall

Apparel Manufacturing Sewn Product Analysis

RM70.00 MYR RM37.00 MYR 47% off

Goodreads rating: 4.22

RM70.00 MYR RM37.00 MYR 47% off

87% off est. retail
Whether you're a fashion student or an emerging designer, "Apparel Manufacturing: Sewn Product Analysis" is a valuable resource that can deepen your understanding of the industry. Ruth E. Glock and Grace I. Kunz offer insights into the complex decision-making process involved in marketing, merchandising, and creating clothing, making it especially relevant if you're keen on mastering the ins and outs of apparel production.
The Rise of Transnational Corporations from Emerging Markets: Threat or Opportunity?
Karl P. Sauvant, Irmak Ince, Kristin Mendoza  | Edward Elgar Publishing

The Rise of Transnational Corporations from Emerging Markets: Threat or Opportunity?

RM45.00 MYR

Goodreads rating: 4.0

RM45.00 MYR

88% off est. retail
This is a strong pick if you want to understand how companies from emerging economies became major global investors and what that means in practice. It reads like a serious, wide-angle guide to the economic, legal, and policy ripple effects of that rise. If you enjoy books that connect business strategy with global change, this one feels informed, timely, and surprisingly consequential.
A Short Course in Technical Trading
Perry J. Kaufman | Wiley

A Short Course in Technical Trading

RM111.00 MYR RM67.00 MYR 40% off

Goodreads rating: 3.5

RM111.00 MYR RM67.00 MYR 40% off

71% off est. retail
If you're looking to dive into the world of trading, "A Short Course in Technical Trading" could be the companion you need. Perry Kaufman breaks down technical analysis and trading strategies in a way that's accessible, even for beginners. By offering a blend of theory, practical advice, and interactive elements like a trading game, this book promises to equip you with the tools for making informed trading decisions. Whether you're planning to trade short-term or looking to refine your existing strategies, it's a resource that puts knowledge into action.
SAP Business One: Simple but Powerful
Monika Nguyen Nam, Thomas Teufel, Roland Heun  | Cengage Learning Ptr

SAP Business One: Simple but Powerful

RM45.00 MYR

Goodreads rating: 3.67

RM45.00 MYR

Whether you're looking to understand SAP Business One from the ground up or aiming to optimize its application in your business, "SAP Business One: Simple But Powerful" offers a practical roadmap. It stands out because it goes beyond theory, taking you through real industry examples that could mirror the challenges and opportunities you'll encounter with the software. If you're in the process of implementing SAP Business One, this book could become your go-to reference, enhancing your learning with hands-on insights.
The Outsourcing Dilemma - The Search For Competitiveness - Thryft
j-brian-heywood | Financial Times/ Prentice Hall

The Outsourcing Dilemma - The Search For Competitiveness

RM19.00 MYR RM15.00 MYR 21% off

Goodreads rating: 3.33

RM19.00 MYR RM15.00 MYR 21% off

90% off est. retail
Recommendation: This book is a must-read for anyone grappling with the outsourcing dilemma. It not only provides a thorough exploration of the arguments for and against outsourcing, but also offers practical insights on how to navigate the complexities of outsourcing projects. Whether you are a business owner considering outsourcing, a project manager overseeing an outsourced project, or simply interested in understanding the impact of outsourcing on competitiveness, this book is a valuable resource that will help you make informed decisions and avoid common pitfalls.
Quality Solution - Thryft

Quality Solution

RM15.00 MYR

RM15.00 MYR

78% off est. retail
Quality Solution could be a good read for individuals interested in learning about quality control. The book provides an in-depth analysis of the Japanese system, which sets it apart from British systems. It explains the processes involved in the Japanese system and why it produces superior results. This book is especially helpful for manufacturing companies looking to improve their quality control systems.
B2B Exchanges - Thryft
W. William A. Woods, Arthur B. Sculley  | Harper Paperbacks

B2B Exchanges

RM15.00 MYR

Goodreads rating: 3.5

RM15.00 MYR

82% off est. retail
This book is highly recommended for entrepreneurs and business enthusiasts who are keen on understanding the revolutionizing way in which businesses deal with each other. Authored by experts Arthur Sculley and W. William Woods, this book provides practical examples of existing B2B sites and key features responsible for success in a B2B exchange. The book also discusses important issues in building a profitable B2B exchange, making it a valuable read for individuals looking to set up and run a successful B2B exchange.
Market Unbound : Unleashing Global Capitalism - Thryft
Lowell L. Bryan, Diana Farrell  | Wiley

Market Unbound : Unleashing Global Capitalism

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 4.0

RM22.00 MYR RM15.00 MYR 32% off

87% off est. retail
Market Unbound is a vital read for anyone interested in the future of the world economy, particularly for investors, corporations and financial organizations. This book provides readers with a detailed outline of the path leading to an open, global market and its impact on different sectors of business and finance. The book is based on extensive research, including relevant case studies and examples, and uncovers how a government’s ability to control its financial system is being threatened by globalized capital markets.
Make Your Website Work for You: How to Convert Online Content Into Profits - Thryft
Jeff Cannon | Mcgraw-hill Professional

Make Your Website Work for You: How to Convert Online Content Into Profits

RM59.00 MYR RM15.00 MYR 75% off

Goodreads rating: 4.0

RM59.00 MYR RM15.00 MYR 75% off

85% off est. retail
If you're running or planning to run an online business, you'll find "Make Your Website Work for You" to be a treasure trove of ideas. Jeff Cannon laid out strategies back in 2000 that are foundational even today. From understanding how to leverage consumer information to utilizing e-mail and newsletters effectively, this book could give you a solid grounding in the digital marketplace.
Strategic MRO Powered by DSC
Richard L. Macinnes, Stephen L. Pearce  | Net Results, Inc.

Strategic MRO Powered by DSC

RM56.00 MYR RM26.00 MYR 54% off

Goodreads rating: 0.0

RM56.00 MYR RM26.00 MYR 54% off

If you're keen on enhancing the efficiency and effectiveness of your company's MRO operations, this book is for you. It walks you through a novel approach using the Demand Supply Compression methodology, aiming to eliminate waste and supercharge your asset management. Engaging storytelling through a fictitious CEO's journey makes the complex themes accessible and gives a relatable narrative to a potentially transformative business strategy.
Gary L. Gastineau | Frank J Fabozzi Assoc

The Dictionary of Financial Risk Management

RM43.00 MYR

Goodreads rating: 3.0

RM43.00 MYR

You might consider "The Dictionary of Financial Risk Management" quite handy if you're navigating the complicated waters of modern finance, especially if derivatives or risk management are on your radar. It's not just a book—it’s a bridge between various financial disciplines, helping you make sense of the terms that define the field. This could be the Rosetta Stone for your financial enlightenment, whether you're a student, a professional, or simply curious about the financial world's inner workings.
FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want
Daniel Nissanoff | Penguin Press Hc, The

FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want

RM26.00 MYR RM15.00 MYR 42% off

Goodreads rating: 3.14

RM26.00 MYR RM15.00 MYR 42% off

88% off est. retail
Have you ever considered the thrill of auction sites like eBay becoming a common way we shop? Daniel Nissanoff's "FutureShop" taps into the pulse of an evolving ecommerce world where online bidding could redefine our shopping habits and create exciting business opportunities. It's an insightful read for anyone intrigued by the dynamic future of retail and entrepreneurship.
The Perfect Engine: How to Win in the New Demand Economy by Building to Order With Fewer Resources
Patricia E. Moody, Anand Sharma  | Free Press

The Perfect Engine: How to Win in the New Demand Economy by Building to Order With Fewer Resources

RM52.00 MYR

Goodreads rating: 4.0

RM52.00 MYR

If you're in the business of optimizing production and staying ahead of market trends, "The Perfect Engine" is for you. Sharma and Moody offer you a front-row seat to the transformative power of 3P KaizenBreakthrough, through compelling case studies from industry giants like Maytag and Mercedes-Benz. This isn't just theory; it's a practical blueprint for streamlining your manufacturing process to meet demand efficiently and effectively.
The Oxford Dictionary For The Business World - Thryft
David Munro | Oxford University Press

The Oxford Dictionary For The Business World

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

87% off est. retail
Recommended for professionals seeking to enhance business vocabulary.
A Cold Peace: America, Japan, Germany, and the Struggle for Supremacy - Thryft
Jeffrey E. Garten | Three Rivers Press

A Cold Peace: America, Japan, Germany, and the Struggle for Supremacy

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.75

RM37.00 MYR RM15.00 MYR 59% off

79% off est. retail
Dive into the fascinating world of international politics and economics as Jeffrey E. Garten uncovers the intense power struggle between America, Japan, and Germany. With a deep insight and expert analysis, this book exposes the intricate web of conflict and competition. A Cold Peace is a captivating read for those intrigued by global power dynamics and the complexities of international relations. You'll gain a deeper understanding of the geopolitical forces shaping the world today.
International Finance, Global Edition - Thryft
Bruce G. Resnick, Cheol S. Eun  | Mcgraw Hill Higher Education

International Finance, Global Edition

RM122.00 MYR RM45.00 MYR 63% off

Goodreads rating: 2.2

RM122.00 MYR RM45.00 MYR 63% off

88% off est. retail
This is a highly recommended textbook for business majors who want to learn a thorough understanding of how businesses tackle international financial challenges. The book is especially useful for those interested in careers in finance, as it presents a managerial perspective on decision making that is relevant in today's dynamic global economy. The clear writing style and numerous real-life examples make this textbook accessible and engaging to students.
Success in Statistics - Thryft
Fred Caswell | Trafalgar Square

Success in Statistics

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

91% off est. retail
"Success in Statistics" is an excellent book for individuals seeking to master statistical concepts and techniques. With its comprehensive coverage of topics and clear explanations, readers can easily absorb the content and apply their newfound knowledge to real-life situations. Caswell’s writing style is engaging and easy to follow, making it an excellent resource for anyone looking to improve their statistical skills.
Managing in a Strategic Business Context - Thryft
David Farnham | Chartered Institute Of Personnel And Development

Managing in a Strategic Business Context

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 4.71

RM33.00 MYR RM15.00 MYR 55% off

If you're diving into the UK business environment or looking to sharpen your strategic management skills, this book is a valuable resource. It immerses you in the economic, social, and technological contexts that shape British businesses, offering you a clear and comprehensive understanding that could give you an edge in the workplace or academia. Plus, its exploration of ethics ensures a well-rounded, contemporary approach to navigating today's corporate challenges.
Scenario Planning: A Field Guide to the Future
Woody Wade | Wiley

Scenario Planning: A Field Guide to the Future

RM74.00 MYR

Goodreads rating: 3.8

RM74.00 MYR

If you're navigating today's unpredictable economic landscape, Scenario Planning can be your compass. Woody Wade offers a method to illumine potential futures, preparing you for shifts ahead. By pondering the 'what-ifs', this book doesn't just feed curiosity—it arms you with insight to make strategic decisions that could safeguard and propel your business forward in a world where change is the only constant.
Crossing the Chasm
Geoffrey A. Moore | Harperbusiness

Crossing the Chasm

RM122.00 MYR RM52.00 MYR 57% off

Goodreads rating: 4.02

RM122.00 MYR RM52.00 MYR 57% off

If you're wrestling with the challenge of marketing innovative products in an ever-evolving tech landscape, "Crossing the Chasm" could be your game-changer. Geoffrey A. Moore's strategies target that crucial leap between early adopters and the larger mainstream market, making it an indispensable resource for entrepreneurs and marketers in the tech space looking to scale their reach.
Sovereign Wealth Funds
Saw Swee-Hock | Saw Centre For Financial Studies,

Sovereign Wealth Funds

RM215.00 MYR RM174.00 MYR 19% off

Goodreads rating: 3.0

RM215.00 MYR RM174.00 MYR 19% off

Sovereign Wealth Funds offer a deep dive into the financial instruments controlled by governments. If you're looking to understand the complex world of state-owned investment and its impact on global economics, this could be an invaluable resource. It's for those who appreciate blending finance with geopolitical strategy.
International Marketing
Philip R. Cateora | Irwin Professional Publishing

International Marketing

RM37.00 MYR RM22.00 MYR 41% off

Goodreads rating: 3.6

RM37.00 MYR RM22.00 MYR 41% off

If marketing across borders piques your interest, "International Marketing" by Cateora and Graham could be a fantastic resource for you. Its depth and breadth regarding how to navigate the myriad of international market factors are unparalleled. You'll find that the combination of historical context, cultural nuance, and economic insight offered makes this text a go-to for understanding the complexities of global business practices.
Marketing Moves: A New Approach to Profits, Growth, and Renewal
Dipak C. Jain, Philip Kotler, Suvit Maesincee  | Harvard Business Review Press

Marketing Moves: A New Approach to Profits, Growth, and Renewal

RM71.00 MYR RM45.00 MYR 37% off

Goodreads rating: 3.62

RM71.00 MYR RM45.00 MYR 37% off

73% off est. retail
As a business enthusiast or marketer in a world where customer interests and technology drive the market, "Marketing Moves" feels like your next must-read. It doesn't just criticize old methods; it offers a fresh, comprehensive framework for understanding and implementing marketing in a digital era, promising to refine your strategic vision and customer relations. With Kotler's insights, prepare to be challenged and inspired to elevate your company's marketing game.
Business at the Speed of Thought: Succeeding in the Digital Economy
Bill Gates | Grand Central Publishing

Business at the Speed of Thought: Succeeding in the Digital Economy

RM97.00 MYR RM33.00 MYR 66% off

Goodreads rating: 3.8

RM97.00 MYR RM33.00 MYR 66% off

82% off est. retail
If you're intrigued by the fusion of business acumen with technological innovation, this book is a match for you. Bill Gates gives a compelling outlook on how incorporating technology can be a game-changer, with real-world examples from giants like Microsoft and GM. It's a visionary take on making business agile, an essential read for forward-thinking managers and entrepreneurs.
The Bright Stuff: How Innovative People and Technology Can Make the Old Economy New
Just Arrived
Arnoud De Meyer, Sandeep Srivastava, Soumitra Dutta  | Financial Times Management

The Bright Stuff: How Innovative People and Technology Can Make the Old Economy New

RM45.00 MYR

Goodreads rating: 4.5

RM45.00 MYR

This is a smart pick if you’re curious about how big traditional companies can actually adapt instead of getting left behind. It has that practical early-digital-era energy, showing how innovation is less about hype and more about mindset, structure, and leadership. Readers who enjoy business books with real organisational challenges will likely find it both grounded and surprisingly relevant.
Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

RM145.00 MYR RM26.00 MYR 82% off

Goodreads rating: 5.0

RM145.00 MYR RM26.00 MYR 82% off

88% off est. retail
If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.
The QS-9000 Book: The Fast Track to Compliance
John T. Rabbitt, Peter A. Bergh  | Quality Resources

The QS-9000 Book: The Fast Track to Compliance

RM41.00 MYR

Goodreads rating: 0.0

RM41.00 MYR

If quality standards in the auto sector fascinate you, 'The QS-9000 Book' is your inroad to understanding this intricate system. John T. Rabbitt and Peter A. Bergh lay out not just the "what" but also the "how" of achieving and benefiting from QS-9000 compliance. It's a clear roadmap, especially if you're aiming to boost efficiencies or work within this sector.
Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers - Thryft
Mary Modahl | Harper Business

Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.36

RM33.00 MYR RM19.00 MYR 42% off

86% off est. retail
"Now or Never" is a must-read for businesses trying to attract and retain customers in the digital age. Mary Modahl provides valuable insights into the ten consumer segments and offers practical suggestions for businesses to make electronic commerce more attractive to shoppers. With clear and concise writing, this book is easy to understand and apply. Users will appreciate the actionable advice, making it a must-have for any business looking to stay ahead of the curve.
G-Forces : The 35 Global Forces Restructuring Our Future - Thryft
Frank Feather | William Morrow & Co

G-Forces : The 35 Global Forces Restructuring Our Future

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.0

RM30.00 MYR RM15.00 MYR 50% off

87% off est. retail
This book is recommended for those interested in understanding the global trends and their impact on our future. It presents a detailed analysis of 35 forces of change, from politics to technology, and how they shape our world. The author provides a compelling perspective on the direction of progress, and the associated opportunities and challenges. The unique feature of this book is its geo-specific research, providing insights on global trends in a localized context. Readers will appreciate the depth and breadth of the analysis, and the thought-provoking predictions for our future.
Emerging Nanotechnology Power: Nanotechnology R&D and Business Trends in the Asia Pacific Rim
Lerwen Liu | Wspc

Emerging Nanotechnology Power: Nanotechnology R&D and Business Trends in the Asia Pacific Rim

RM141.00 MYR RM100.00 MYR 29% off

Goodreads rating: 0.0

RM141.00 MYR RM100.00 MYR 29% off

If the intersection of cutting-edge technology and booming Asian economies intrigues you, this book will be a compelling read. It offers a thorough exploration of how nanotechnology is driving growth and innovation across the Asia Pacific Rim. Consider this your detailed guide to understanding which players are poised to make significant contributions to the 21st-century industrial landscape.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.29

RM33.00 MYR RM19.00 MYR 42% off

85% off est. retail
If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
Operations Rules: Delivering Customer Value Through Flexible Operations
David Simchi-Levi | Mit Pr

Operations Rules: Delivering Customer Value Through Flexible Operations

RM45.00 MYR RM33.00 MYR 27% off

Goodreads rating: 3.89

RM45.00 MYR RM33.00 MYR 27% off

If you're in a managerial position and looking to improve the performance of your operations, "Operations Rules" could be your go-to guide. David Simchi-Levi, an expert in the field, lays out practical strategies that could help you make significant and flexible improvements, with a strong focus on customer value—essentials that could reshape your approach to operations management.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

RM33.00 MYR RM15.00 MYR 55% off

Goodreads rating: 3.4

RM33.00 MYR RM15.00 MYR 55% off

If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
Statistics for Business and Economics: Second Custom Edition for the University of Florida - Thryft
William L. Carlson and Betty Thorne Paul Newbold | Pearson

Statistics for Business and Economics: Second Custom Edition for the University of Florida

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

The Money Hackers: How a Group of Misfits Took on Wall Street and Changed Finance Forever
Dan P. Simon | Harpercollins Leadership

The Money Hackers: How a Group of Misfits Took on Wall Street and Changed Finance Forever

RM63.00 MYR

Goodreads rating: 3.97

RM63.00 MYR

47% off est. retail
"The Money Hackers" might just change your view on the financial world. It's a tale of innovation and disruption, giving you a front-row seat to the revolution brought about by fintech's brightest. If you are fascinated by how bold ideas can transform stolid industries, this book offers a compelling narrative of change, struggle, and triumph in a sector that affects us all.
The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter | Ibm Press

The New Language of Business : SOA & Web 2.0

RM30.00 MYR

Goodreads rating: 3.45

RM30.00 MYR

80% off est. retail
0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.
Janet M. Tavakoli | Wiley

Credit Derivatives: A Guide to Instruments and Applications

RM182.00 MYR RM130.00 MYR 29% off

Goodreads rating: 3.75

RM182.00 MYR RM130.00 MYR 29% off

If you're delving into the financial world and find yourself intrigued by the mechanisms of investment and risk management, "Credit Derivatives" by Janet Tavakoli is your essential guide. Tavakoli makes the complex world of credit derivatives accessible, providing not just the theory but the practical applications that can transform the way you approach financial strategies. Whether you're a seasoned finance professional or new to the field, this book's clarity and comprehensive coverage will enhance your understanding and proficiency in this rapidly evolving sector.
Emerging Growth Pole - The Asia-Pacific Economy - Thryft
Dilip K. Das | Prentice Hall

Emerging Growth Pole - The Asia-Pacific Economy

RM48.00 MYR

Goodreads rating: 0.0

RM48.00 MYR

88% off est. retail
If you're interested in understanding the rapid rise of the Asia-Pacific region in the global economy, "Emerging Growth Pole - The Asia-Pacific Economy" is a must-read. The book discusses the region's emergence as a significant trading area with intra-regional trade, foreign direct investment, and interdependence between Japan, China, Taiwan, Korea, and Thailand. It also analyses the role of APEC and ASEAN in the region. The book is recommended for anyone who wants to stay up-to-date with the Asia-Pacific economies and their impact on the world economy in the 21st century.
The Internet Bubble - Thryft
Anthony B. Perkins, Michael C. Perkins  | Harperbus

The Internet Bubble

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.32

RM22.00 MYR RM15.00 MYR 32% off

89% off est. retail
If you're interested in learning about the history of the dotcom boom and gain insight into the financial mania that gripped Silicon Valley in the late 90s, "The Internet Bubble" by Anthony B. Perkins and Michael C. Perkins is the perfect read for you. The book delves deep into how over-inflation of the Internet business and the massive investment euphoria led to the eventual bursting of the bubble, leaving many investors disillusioned. Through the authors' expert analysis and advice, readers can learn how to avoid similar financial pitfalls in the future.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

RM41.00 MYR

Goodreads rating: 4.0

RM41.00 MYR

87% off est. retail
This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
Perspectives 2000 and Beyond : Global Trends, Implications for Global Finance and the Conduct of Business in the Asia-Pacific - Thryft
William Overholt | Marshall Cavendish Intl

Perspectives 2000 and Beyond: Global Trends - Implications for Global Finance and the Conduct of Business in the Asia-Pacific

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 0.0

RM22.00 MYR RM15.00 MYR 32% off

This book is a great guide for businesspeople and researchers who want to be well-informed of the trends in the Asia-Pacific region. It details the implications of globalization, integration, and disintegration, American dominance, as well as the proliferation of nuclear states. It explores the changing political landscape and economic recovery in Asia and how this relates to the conduct of business and global finance. The book is authored by Tsao Yuan Lee, and it is published by Times Academic Press, Singapore.
Mastering the Digital Marketplace: Practical Strategies for Competitiveness in the New Economy
Douglas F. Aldrich | John Wiley & Sons Inc

Mastering the Digital Marketplace: Practical Strategies for Competitiveness in the New Economy

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 3.25

RM41.00 MYR RM26.00 MYR 37% off

If you keep hearing how essential it is to adapt to the digital landscape but don't know where to begin, "Mastering the Digital Marketplace" could be your roadmap. Douglas Aldrich taps into his extensive knowledge to guide business leaders through the transformative steps necessary to thrive in an increasingly digital-centric world. The practical strategies provided could be particularly enlightening if you're looking to integrate cutting-edge technology into your business or simply want to understand the shifting dynamics between corporations, markets, and time value in the digital age.
Understanding Silicon Valley: The Anatomy of an Entrepreneurial Region
Martin Kenney | Stanford Univ Pr

Understanding Silicon Valley: The Anatomy of an Entrepreneurial Region

RM33.00 MYR

Goodreads rating: 3.84

RM33.00 MYR

If you're fascinated by innovation hubs and wonder how they tick, this is your must-read. It takes you through Silicon Valley's history, exploring the symbiosis of technology, investment, and academia that's spurred countless startups into global giants. It sheds light on the intricate web of social and business norms that give rise to an entrepreneurial mecca, making a complex ecosystem understandable and intriguing. Whether you're an entrepreneur, an investor, or someone who's simply interested in the mechanics of success, Kenney's insights offer valuable lessons.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.