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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Futurewise - Thryft
Patrick Dixon | Ips - Profile Books

Futurewise

RM45.00 MYR RM15.00 MYR 67% off

Goodreads rating: 3.5

RM45.00 MYR RM15.00 MYR 67% off

81% off est. retail
Futurewise by Patrick Dixon is a recommended read for entrepreneurs and business leaders who want to stay ahead of the curve and navigate the rapid changes of the business world with foresight. The author presents insights and analysis on emerging trends and their potential impact on global business practices. The book's unique feature is its emphasis on the interconnectivity of different fields and how they will converge in the future. Recommended for those who want to be Futurewise.
Markesinis and Deakin's Tort Law
New
Simon F. Deakin, Angus Johnston, Basil Markesinis QC  | Oxford University Press

Markesinis and Deakin's Tort Law

RM145.00 MYR

Goodreads rating: 3.43

RM145.00 MYR

If you have an interest in legal systems, especially how tort law has evolved, Markesinis and Deakin's work will provide you with insightful analysis and commentary. They offer a blend of perspectives that range from comparative to economic, making complex developments more understandable and relevant to today's legal challenges. This could be particularly valuable for law students or legal professionals looking to stay current with legislative changes and landmark case law.
Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

RM145.00 MYR RM37.00 MYR 74% off

Goodreads rating: 5.0

RM145.00 MYR RM37.00 MYR 74% off

82% off est. retail
If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.
Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World
Stephen R. Covey, Rowan Gibson, Charles Handy  | Nicholas Brealey Publishing

Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World

RM41.00 MYR RM34.00 MYR 17% off

Goodreads rating: 3.82

RM41.00 MYR RM34.00 MYR 17% off

73% off est. retail
If you find yourself fascinated by the ever-evolving landscape of global business, 'Rethinking the Future' is a treasure trove just for you. It taps into the minds of world-renowned experts who unravel the complexities of tomorrow's marketplaces and management principles. You’ll find it more than instructive; it offers a panoramic overview that might just redefine how you approach your career or business strategy in our hyper-connected world.
The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets
Karl Erik Sveiby | Berrett-koehler Publishers

The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets

RM82.00 MYR RM41.00 MYR 50% off

Goodreads rating: 3.0

RM82.00 MYR RM41.00 MYR 50% off

77% off est. retail
If you’re navigating the modern knowledge-based business landscape, Sveiby's insights are pivotal. He translates the often nebulously defined territory of intellectual capital into concrete management principles. This book could be your roadmap to harnessing and leveraging the most valuable assets of your firm—experience, skills, and knowledge—in a way that’s measurable and meaningful.
Marketing Finance: Turning Market Strategies Into Shareholder Value
Keith Ward | Routledge

Marketing Finance: Turning Market Strategies Into Shareholder Value

RM104.00 MYR

Goodreads rating: 3.8

RM104.00 MYR

50% off est. retail
If you're looking to sharpen your marketing edge with a solid financial understanding, "Marketing Finance" is your go-to resource. It delves into the intricacies of aligning market tactics with shareholder interests, offering valuable insights for both seasoned professionals and newcomers eager to boost their strategic financial skills. This book's blend of marketing and finance could transform how you see the business landscape.
Collins Gem Business Dictionary
B McKenna | Collins

Collins Gem Business Dictionary

RM41.00 MYR

Goodreads rating: 0.0

RM41.00 MYR

If you're dabbling in business or just starting your journey, the 'Collins Gem Business Dictionary' is like a trusty companion. It's small enough to fit in your pocket, but don't let its size fool you – it's packed with essential terms and definitions that can demystify complex business jargon, acting as your quick reference guide whenever you need it.
What's Next: Exploring the New Terrain for Business
Eamonn Kelly, Peter Leyden, Members of Global Business Network  | Basic Books

What's Next: Exploring the New Terrain for Business

RM34.00 MYR

Goodreads rating: 3.89

RM34.00 MYR

"What's Next" offers a smorgasbord of visionary perspectives, ideal for anyone intrigued by the forces molding our business future. Think of it as conversing with fifty great minds over coffee, getting a multi-angled snapshot of what's to come. Whether you're an entrepreneur, a student of trends, or someone poised to pivot with the times, this compilation of interviews will provide you with a well-rounded guide to navigating the uncertainties ahead.
Agile Competitors and Virtual Organizations : Strategies for Enriching the Customer - Thryft
Kenneth Preiss, Steven L. Goldman, Roger N. Nagel  | Van Nostrand Reinhold

Agile Competitors and Virtual Organizations : Strategies for Enriching the Customer

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.6

RM41.00 MYR RM15.00 MYR 63% off

91% off est. retail
This book could be a good read for those seeking to navigate and succeed in a rapidly changing business environment. With clear examples and practical insights, it provides strategies for companies and individuals to become agile and adapt to unpredictable circumstances. Its extensive research and updated vision make it an influential resource that can help differentiate winners from losers in the competitive landscape of the 21st century. Embrace change, thrive, and shape your own success story with this enlightening read!
IT (Information Technology) Portfolio Management Step-By-Step - Unlocking The Business Value Of Technology - Thryft
Bryan Maizlish | Wiley

IT (Information Technology) Portfolio Management Step-By-Step - Unlocking The Business Value Of Technology

RM149.00 MYR RM49.00 MYR 67% off

Goodreads rating: 3.7

RM149.00 MYR RM49.00 MYR 67% off

74% off est. retail
This book is a must-read for IT managers and executives seeking to strategically optimize their IT investments. With practical examples and best practices, it provides a comprehensive framework and process for aligning business and IT to deliver superior value. By implementing IT portfolio management, you can ensure the realization of maximum value and benefit from your IT assets, ultimately impacting your company's bottom line.
Dynamic Manufacturing - Creating the Learning Organization
Robert H. Hayes | Free Press

Dynamic Manufacturing - Creating the Learning Organization

RM34.00 MYR RM22.00 MYR 35% off

Goodreads rating: 4.13

RM34.00 MYR RM22.00 MYR 35% off

88% off est. retail
If you're looking to transform your business into a lean, adaptive powerhouse, "Dynamic Manufacturing" is a must-read. The authors delve deep into how you can fundamentally reshape your company's DNA to foster a culture of continuous improvement and learning. It's particularly intriguing for those interested in leadership rules, strategic planning, and staying ahead in a competitive industry.
Agile Product Development for Mass Customization - Thryft
B. Joseph Pine II, David M. Anderson  | Irwin Professional Pub

Agile Product Development for Mass Customization

RM34.00 MYR RM19.00 MYR 44% off

Goodreads rating: 4.0

RM34.00 MYR RM19.00 MYR 44% off

90% off est. retail
If you're navigating the complexities of today's manufacturing terrain, this book feels tailor-made for you. It's a unique guide that doesn’t just talk theory; it walks you through the actual steps to meld agility with the demands of mass customization. Think of it as a strategic map leading you towards efficiency in an era craving both speed and personalization.
Global Asset Allocation - Techniques For Optimizing Portfolio Management - Thryft
Jess Lederman, Robert A. Klein  | Wiley

Global Asset Allocation - Techniques For Optimizing Portfolio Management

RM130.00 MYR RM22.00 MYR 83% off

Goodreads rating: 1.0

RM130.00 MYR RM22.00 MYR 83% off

92% off est. retail
Buying this book could be the smartest investment you make thisseason. If that sounds like a bold claim, just take a look at thelist of contributors. In it you'll find the names of twenty-nine ofthe world's foremost experts in asset allocation. Over the courseof twenty chapters, these accomplished institutional investors,academics, analysts, and traders school you in all of the hottestnew portfolio management techniques now in use around theglobe.Not another abstruse discourse on the theoretical pros and cons ofasset allocation, Global Asset Allocation is a working,nuts-and-bolts guide for institutional investors. It outfits youwith a set of versatile new tools and techniques designed to solvereal-world problems and guide your portfolio managementdecision-making.While broad theoretical considerations are given their due, thelion's share of this book's coverage is commanded by cutting-edgetechnical issues such as mean variance optimization, allocatingbetween styles of equity management, optimal fixed incomeportfolios, asset/liability forecasting, the critical time horizon,target asset allocation, and chaos theory.In addition to all of the traditional classes of asset allocations,Global Asset Allocation explores a number of new and emerginginvestment horizons. Foremost among these is "the ultimateinvestment frontier," international markets, to which a sizeableportion of the book (all of Part Two) is devoted. You'll findin-depth discussions of the qualitative and quantitative aspects ofglobal asset allocation, in which various experts describe thelatest global asset allocation models, optimization methods,forecasting techniques, global bond and currency managementstrategies, risk and return analysis in country-to-countryallocation strategies, active and passive management portfoliostrategies, and much more.Offering world-class strategies for managing global portfolios,Global Asset Allocation is an essential resource for corporatefinance professionals, pension plan sponsors, analysts, andportfolio managers looking to expand their repertoire of financialmanagement skills.From asset liability forecasting and target asset allocation, tocritical time horizon and implementing overlay strategies, thisgroundbreaking new guide educates institutional investors instate-of-the-art portfolio management strategies guaranteed tominimize risk while maximizing returns. Bringing you the combinedinsights and expertise of twenty-nine prominent investment expertsfrom around the world, Global Asset Allocation is a workinghandbook, designed to guide your portfolio managementdecision-making and help you to solve real-world problems.* The latest asset allocation models, optimization methods, andforecasting techniques, including passive and active portfoliostrategies* Includes six major chapters on global asset allocation, includingcurrency management and emerging market investingTraders, portfolio managers...investment professionals of everyilk: read this book, and use the versatile new strategies, tools,and techniques it describes to give your investment skills arazor-sharp, winning edge.
Approaches to Monetary Policy Revisited - Lessons from the Crisis: Sixth ECB Central Banking Conference 18-19 November 2010
Marek Jarocinski; Frank Smets; Christian Thimann | European Central Bank,

Approaches to Monetary Policy Revisited - Lessons from the Crisis: Sixth ECB Central Banking Conference 18-19 November 2010

RM34.00 MYR

Goodreads rating: 0.0

RM34.00 MYR

If you have an interest in economics and how global financial systems adapt after a crisis, "Approaches To Monetary Policy Revisited" is a thought-provoking read. It will give you a deeper understanding of the strategies central banks employ to navigate turbulent economic waters, with practical insights from the 2010 ECB conference. It's especially relevant for those who appreciate learning from past economic events to better understand present-day policies.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.36

RM37.00 MYR RM19.00 MYR 49% off

68% off est. retail
Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Introduction to Industrial Engineering
Yuval Cohen | Crc Press

Introduction to Industrial Engineering

RM49.00 MYR

Goodreads rating: 5.0

RM49.00 MYR

88% off est. retail
If industrial engineering piqued your interest or if you're considering this field as a career path, "Introduction to Industrial Engineering" can be a cornerstone for your studies and understanding. Written to bridge the gap between theory and practice, it provides a comprehensive overview of the role, tools, and essential psychological and ergonomic considerations within the profession. By exploring the new developments and traditional aspects of industrial engineering, this book could serve as both a foundational text and a springboard for further specialization.
Marketing Moves: A New Approach to Profits, Growth, and Renewal
Dipak C. Jain, Philip Kotler, Suvit Maesincee  | Harvard Business Review Press

Marketing Moves: A New Approach to Profits, Growth, and Renewal

RM71.00 MYR

Goodreads rating: 3.62

RM71.00 MYR

58% off est. retail
As a business enthusiast or marketer in a world where customer interests and technology drive the market, "Marketing Moves" feels like your next must-read. It doesn't just criticize old methods; it offers a fresh, comprehensive framework for understanding and implementing marketing in a digital era, promising to refine your strategic vision and customer relations. With Kotler's insights, prepare to be challenged and inspired to elevate your company's marketing game.
Scenario Planning Managing for the Future - Thryft
Gill Ringland | Wiley

Scenario Planning Managing for the Future

RM41.00 MYR

Goodreads rating: 3.65

RM41.00 MYR

88% off est. retail
You’re navigating a business through turbulent times, and the predictable methods you've relied on are proving inadequate. "Scenario Planning" illuminates a structured path in the fog of uncertainty. Ditch those linear forecasting models; instead, explore alternative futures with extensive case studies to guide you. This isn't about predicting; it's about preparing. Tailored for both novices and seasoned planners, Gill Ringland’s approach helps devote your energy not to avoiding the inevitable but to sculpting it to your advantage.
Catastrophe Modeling: A New Approach to Managing Risk
New
Howard Kunreuther, Patricia Grossi  | Springer

Catastrophe Modeling: A New Approach to Managing Risk

RM365.00 MYR

Goodreads rating: 3.75

RM365.00 MYR

Given the unpredictable nature of life, this book offers a practical and insightful look into managing the risks associated with catastrophic events. Whether you're a professional in the field of risk management or simply someone intrigued by the analytics behind disaster preparedness, you'll appreciate the comprehensive strategies and clear definitions provided to navigate future uncertainties.
Electronic Commerce - Thryft
Gary P. Schneider | Course Technology

Electronic Commerce

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.6

RM22.00 MYR RM15.00 MYR 32% off

This book would be a good read for anyone looking to understand the vast possibilities and challenges of electronic commerce. Through real-world case studies and examples, it offers a comprehensive exploration of the technical and business aspects of online business. It not only highlights successful implementations but also emphasizes the lessons learned from unsuccessful endeavors. "Electronic Commerce" will give you the knowledge and insights to unlock the potential of online business and navigate the ever-evolving world of e-commerce.
The Roaring 2000s: Building the Wealth and Lifestyle You Desire in the Greatest Boom in History
Harry S. Dent Jr. | Simon & Schuster

The Roaring 2000s: Building the Wealth and Lifestyle You Desire in the Greatest Boom in History

RM67.00 MYR RM34.00 MYR 49% off

Goodreads rating: 3.3

RM67.00 MYR RM34.00 MYR 49% off

71% off est. retail
If the future of work and lifestyle transformations intrigues you, Harry S. Dent Jr.'s predictions in 'The Roaring 2000s' could offer a captivating lens. It's a journey through trends and opportunities that seemed ripe at the cusp of the new millennium. While history didn't exactly follow Dent's roadmap, this book remains a thought-provoking glimpse into the optimism and forecasting around the year 2000. It's an engaging read for those curious about past predictions and the thought processes behind them, even as they reflect on the economic realities of our current era.
Wikinomics: How Mass Collaboration Changes Everything
Anthony D. Williams, Don Tapscott  | Penguin Publishing Group

Wikinomics: How Mass Collaboration Changes Everything

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.73

RM41.00 MYR RM22.00 MYR 46% off

81% off est. retail
If you're intrigued by how the digital era has revolutionized the way we work, "Wikinomics" could be a compelling read for you. It offers a deep dive into the transformational power of collaboration in the business world. As someone curious about the intersection of technology, innovation, and economy, you'll find the detailed case studies and forward-thinking analysis particularly enlightening. This book is not just a glimpse into modern economics; it’s a roadmap to participating in the future of business.
Electronic Commerce And Business Communications - Thryft
Rukesh Kaura, Michael Chesher  | Springer

Electronic Commerce And Business Communications

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 4.0

RM30.00 MYR RM15.00 MYR 50% off

94% off est. retail
Dive into the world of electronic commerce and learn how businesses can leverage new technologies and management practices to stay competitive in today's marketplace. Through insightful case studies and a focus on the role of standards, this book provides a comprehensive view of the state of electronic commerce over the internet. Discover how you can revolutionize your business with digital communication.
The Long Tail : Why the Future of Business Is Selling Less of More - Thryft
Chris Anderson | Hachette Books

The Long Tail : Why the Future of Business Is Selling Less of More

RM46.00 MYR

Goodreads rating: 3.82

RM46.00 MYR

If you've ever wondered why online stores can stock seemingly endless product ranges, "The Long Tail" is for you. It's an eye-opener that explains how the digital economy allows businesses to profit from selling a wider variety of less popular items. The book is essentially a map to understanding and navigating the vast choices of the digital marketplace.
Bankers' Lending Techniques
Nick Rouse | Global Professional Publishing

Bankers' Lending Techniques

RM149.00 MYR

Goodreads rating: 3.67

RM149.00 MYR

Whether you're a banking professional looking to sharpen your lending skills or a newcomer eager to understand the ins and outs of the industry, "Bankers' Lending Techniques" presents a comprehensive resource. With its global perspective and updates on technology, legal frameworks, and risk assessment, it's a valuable desk reference that puts key banking concepts at your fingertips, marrying theory with the practical insights needed in today's banking world.
Net Ready - Thryft

Net Ready

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.24

RM41.00 MYR RM15.00 MYR 63% off

88% off est. retail
"Net Ready" could be a good read for business managers who are looking for guidance on how to succeed in e-commerce. The book shows how CISCO System's approach could be used to exploit the potential of the internet. The unique feature of the book is that it provides practical examples and strategies that could be implemented by managers to succeed in e-commerce. Overall, the book has been praised for its simplicity and for providing a clear roadmap for success in e-commerce.
World Up-Scale Supermarkets - Thryft
Yoshiko Kasuga, I.M. Tao  | Books Nippan

World Up-Scale Supermarkets

RM41.00 MYR RM37.00 MYR 10% off

Goodreads rating: 0.0

RM41.00 MYR RM37.00 MYR 10% off

88% off est. retail
If retail spaces fascinate you, "World Up-Scale Supermarkets" could be an enlightening read. It dives into the architectural design principles behind luxury supermarkets around the world. The book is an architectural journey that offers a look at how aesthetics, flow, and function come together in spaces we frequent but might not always notice the details of. It's for the design enthusiast who appreciates how a well-crafted environment can transform everyday shopping into an experience.
Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032 - Thryft
Clint Laurent | Wiley

Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032

RM56.00 MYR RM22.00 MYR 61% off

Goodreads rating: 3.67

RM56.00 MYR RM22.00 MYR 61% off

86% off est. retail
If you're intrigued by how global trends can affect the future, "Tomorrow's World" is a compelling read. Clint Laurent provides a forecast that isn't just data—it's a narrative of our near future where population shifts and economic changes become a canvas for innovation and strategic planning. Whether you're a business leader or just curious about the shape of things to come, this book acts as a guide to understanding and preparing for the demographic waves set to impact how we live, work, and play in the years ahead.
Market Unbound : Unleashing Global Capitalism - Thryft
Lowell L. Bryan, Diana Farrell  | Wiley

Market Unbound : Unleashing Global Capitalism

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 4.0

RM22.00 MYR RM15.00 MYR 32% off

87% off est. retail
Market Unbound is a vital read for anyone interested in the future of the world economy, particularly for investors, corporations and financial organizations. This book provides readers with a detailed outline of the path leading to an open, global market and its impact on different sectors of business and finance. The book is based on extensive research, including relevant case studies and examples, and uncovers how a government’s ability to control its financial system is being threatened by globalized capital markets.
Electronic Commerce - Thryft
Gary P. Schneider, James T. Perry  | Course Technology

Electronic Commerce

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.6

RM22.00 MYR RM15.00 MYR 32% off

95% off est. retail
This book is a must-read for anyone interested in understanding the complexities of electronic commerce. With a balanced blend of technical and business topics, it provides a comprehensive introduction to this rapidly growing field. The inclusion of real-world case studies and examples makes it easier to grasp the concepts and apply them in practical scenarios. Whether you're a business professional looking to implement e-commerce strategies or a tech enthusiast curious about the workings of online transactions, this book has got you covered. So dive in and unravel the secrets of electronic commerce!
Operations Strategy: Competing in the 21st Century - Thryft
Sara L. Beckman, Donald Barry Rosenfield  | Mcgraw-hill

Operations Strategy: Competing in the 21st Century

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 5.0

RM41.00 MYR RM15.00 MYR 63% off

If you're looking to sharpen your understanding of the operational decisions that drive successful businesses, this book does more than just break down concepts. It marries strategic oversight with practical analytical models, offering a dual lens to view the challenges and solutions found in real-world business management. Readers like you, eager to dive into the intricacies of operations with contemporary examples, will find its up-to-date research particularly valuable in crafting a modern operations strategy.
Marketing Channels: A Management View - Thryft
Bert Rosenbloom | South-western College Pub

Marketing Channels: A Management View

RM235.00 MYR

Goodreads rating: 3.71

RM235.00 MYR

88% off est. retail
If delving into the intricacies of marketing channels and decision-making fascinates you, "Marketing Channels: A Management View" might just be your next great read. Bert Rosenbloom's expertise delivers an insightful blend of theory and practical application, all while addressing the swift technological and cultural shifts in the industry. This book equips you with a managerial perspective that's vital for navigating today's complex marketing landscapes.
A Short Course in Technical Trading
Perry J. Kaufman | Wiley

A Short Course in Technical Trading

RM104.00 MYR

Goodreads rating: 3.5

RM104.00 MYR

55% off est. retail
If you're looking to dive into the world of trading, "A Short Course in Technical Trading" could be the companion you need. Perry Kaufman breaks down technical analysis and trading strategies in a way that's accessible, even for beginners. By offering a blend of theory, practical advice, and interactive elements like a trading game, this book promises to equip you with the tools for making informed trading decisions. Whether you're planning to trade short-term or looking to refine your existing strategies, it's a resource that puts knowledge into action.
e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers - Thryft
Michael de Kare-Silver | Palgrave Macmillan

e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers

RM45.00 MYR RM15.00 MYR 67% off

Goodreads rating: 4.0

RM45.00 MYR RM15.00 MYR 67% off

95% off est. retail
e-Shock the New Rules could be a good read for business owners and entrepreneurs who want to keep up with the rapidly changing world of e-commerce. The book provides valuable insights and strategies on how to succeed in the online retail market. The unique feature of the book is its updated information on the current trends and the new rules of e-commerce, making it a must-read for anyone looking to establish a successful online business.
The End of Big: How the Internet Makes David the New Goliath
Nicco Mele | St. Martin's Press

The End of Big: How the Internet Makes David the New Goliath

RM45.00 MYR

Goodreads rating: 3.74

RM45.00 MYR

If you're fascinated by the seismic shifts technology has caused in society, "The End of Big" will resonate with you. Nicco Mele delves into how the digital age puts power back into individual hands, changing everything from politics to personal interactions. It's a compelling read for anyone interested in the future of power and connectivity in our increasingly networked world.
The New Maximarketing - Thryft
Stan Rapp | Mcgraw-hill Education (ise Editions)

The New Maximarketing

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.23

RM37.00 MYR RM15.00 MYR 59% off

If you're intrigued by the blend of marketing and technology, "The New Maximarketing" is a great read. It's a fascinating dive into early database marketing techniques, which could give you a historical perspective on how personalized advertising took shape. Stan Rapp presents ideas that laid the groundwork for the modern, data-driven marketing we see today.
The New Macroeconomics: Imperfect Markets and Policy Effectiveness
Huw David Dixon, Neil Rankin  | Cambridge University Press

The New Macroeconomics: Imperfect Markets and Policy Effectiveness

RM104.00 MYR

Goodreads rating: 0.0

RM104.00 MYR

52% off est. retail
If you're intrigued by the dynamics of modern economics, "The New Macroeconomics" can offer you insight into how imperfect markets influence policy effectiveness. Its academic rigor makes it an enriching read for those who appreciate detailed economic theories and their applications in real-world scenarios. The collaborative expertise of the authors provides depth and diversity in perspective, a must-read for those studying or interested in macroeconomic policies.
The Invisible Continent: Four Strategic Imperatives of the New Economy
Kenichi Ohmae | Nicholas Brealey Publishing

The Invisible Continent: Four Strategic Imperatives of the New Economy

RM37.00 MYR

Goodreads rating: 3.73

RM37.00 MYR

If you're intrigued by how the digital age has transformed the global economy, Kenichi Ohmae's insights in "The Invisible Continent" could offer you a profound understanding. It steps beyond the traditional boundaries of economics to examine how interconnectedness has reshaped industries. For anyone curious about the non-tangible aspects of the modern economy and their broad implications, this book serves as a comprehensive guide to understanding and harnessing the forces at play.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 3.4

RM34.00 MYR RM15.00 MYR 56% off

If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
Sarbanes-Oxley Guide for Finance and Information Technology Professionals
Sanjay Anand | Wiley

Sarbanes-Oxley Guide for Finance and Information Technology Professionals

RM138.00 MYR

Goodreads rating: 3.23

RM138.00 MYR

54% off est. retail
If you're navigating the complexities of the Sarbanes-Oxley Act within finance or IT, this book is your ally. It's not just a breakdown of SOX; it's a guide that anticipates where you might stumble and equips you with the strategies and checklists to stay compliant and efficient. Whether you're reinforcing your knowledge or building a compliance framework from scratch, you'll find this book an indispensable part of your professional toolkit.
The Object Advantage - Business Process Reengineering With Object Technology - Thryft
I. Jacobson, Maria Ericsson, Agneta Jacobson  | Addison-wesley

The Object Advantage - Business Process Reengineering With Object Technology

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.75

RM22.00 MYR RM15.00 MYR 32% off

92% off est. retail
The Object Advantage is a must-read for managers and business owners who want to re-engineer their processes with object technology. This book provides practical steps to success by offering a blueprint for re-designing a business according to Business Process Reengineering (BPR) principles. It describes all the details of a business by viewing customers as users and business processes as cases of how they use the business. This book will be invaluable for re-engineering teams, employees within a re-engineered company who wish to understand their new environment, and systems analysts and designers expanding their applications of object technology into business modeling and re-engineering.
The Airline Business in the Twenty-First Century
Rigas Doganis | Routledge

The Airline Business in the Twenty-First Century

RM41.00 MYR RM34.00 MYR 17% off

Goodreads rating: 2.62

RM41.00 MYR RM34.00 MYR 17% off

88% off est. retail
Considering your interest in the airline industry or pursuit of knowledge in this field, this book by Rigas Doganis is a treasure trove. It's insightfully written by an industry expert, bridging the gap between academic theory and real-world practice. It could become your go-to overview of airline business intricacies, especially as we navigate the complexities of the 21st century.
Applied Research Design for Business Management - Thryft
Carole Page, Denny Meyer  | Mcgraw-hill Book Company Australia Pty Ltd

Applied Research Design for Business Management

RM67.00 MYR RM15.00 MYR 78% off

Goodreads rating: 4.0

RM67.00 MYR RM15.00 MYR 78% off

94% off est. retail
Recommendation: If you want a comprehensive and practical guide to understanding research design for business, this book is for you. It covers both quantitative and qualitative approaches and takes you from basic descriptive statistics to advanced multivariate techniques. The author's accessible writing style ensures that this book is not just informative but also easy to understand, making it a valuable tool for graduate students and professionals alike.
Direct Marketing: Strategy, Planning, Execution
Edward L. Nash | Mcgraw Hill

Direct Marketing: Strategy, Planning, Execution

RM45.00 MYR

Goodreads rating: 3.48

RM45.00 MYR

88% off est. retail
If you're delving into direct marketing strategies, Nash's book could be an invaluable tool. It's been updated to embrace the digital frontier, integrating online marketing while also retaining rich insights about telemarketing and traditional media. Turn the pages and you might just find your marketing efforts shifting into a higher, more effective gear.
Payback: Reaping the Rewards of Innovation
James P. Andrew, John Butman, Harold L. Sirkin  | Harvard Business Review Press

Payback: Reaping the Rewards of Innovation

RM75.00 MYR RM49.00 MYR 35% off

Goodreads rating: 3.63

RM75.00 MYR RM49.00 MYR 35% off

65% off est. retail
Payback isn't just a book—it's an innovation ally. If you're constantly juggling the risks and rewards that come with pushing new ideas to the forefront, Andrew and Sirkin offer a lifeline. Their 'cash curve' concept will help you gauge and manage your investments in innovation more effectively, promising a practical route to your company's success without the common pitfalls.
Building Wealth: The New Rules for Individuals, Companies, and Nations in a Knowledge-Based Economy
Lester Carl Thurow | Harper Business

Building Wealth: The New Rules for Individuals, Companies, and Nations in a Knowledge-Based Economy

RM145.00 MYR

Goodreads rating: 3.63

RM145.00 MYR

If you're looking to understand the ins and outs of wealth generation in today's fast-paced, intellect-driven market, this book might be your compass. It's for someone who appreciates a blend of economics, technology, and practical advice. From personal finance to global economic strategies, it could be a game-changer for your financial literacy.
The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years - Thryft
James Canton | Penguin Publishing Group

The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years

RM19.00 MYR RM15.00 MYR 21% off

Goodreads rating: 3.38

RM19.00 MYR RM15.00 MYR 21% off

86% off est. retail
This book is for those who seek a comprehensive understanding of the potential changes that will shape our world in the next two decades. Dr. James Canton, a renowned global futurist, provides valuable insights into areas such as business, technology, environment, and medicine, allowing readers to prepare for the complex and volatile future. With his expertise and extensive research, Canton offers a roadmap to help individuals and businesses adapt and thrive amidst the upcoming global transformations, making this book a must-read for anyone interested in understanding and navigating the extreme future.
Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates - Thryft
Nick Abrahams | Totalu Pty Ltd.

Digital Disruption in Australia: A Guide for Entrepreneurs, Investors & Corporates

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 0.0

RM37.00 MYR RM15.00 MYR 59% off

74% off est. retail
If you're navigating the rough tides of Australia's tech scene, Nick Abrahams' "Digital Disruption in Australia" is your compass. It's not just informed hindsight over recent corporate maneuvers; it’s a roadmap for those looking to make waves, whether you're investing, innovating, or steering a corporate ship. With Abrahams’ experience as your guide, the complexities of disruption become opportunities laid out on a silver platter.
Marissa Mayer and the Fight to Save Yahoo!
Nicholas Carlson | Hodder & Stoughton

Marissa Mayer and the Fight to Save Yahoo!

RM37.00 MYR RM19.00 MYR 49% off

Goodreads rating: 3.91

RM37.00 MYR RM19.00 MYR 49% off

81% off est. retail
If you're fascinated by the high-stakes world of tech giants, "Marissa Mayer and the Fight to Save Yahoo!" offers a gripping inside look at corporate drama and leadership challenges. Nicholas Carlson's award-winning reporting paints a nuanced picture of Mayer's tenure at Yahoo. It could be a perfect read for those interested in the intricacies of the tech industry and the complexities of turning around a struggling company.
A Practitioner's Guide to Digital Platform Business
New
David K Ding, Jack J Hong, Chiraphol N Chiyachantana  | Wspc

A Practitioner's Guide to Digital Platform Business

RM101.00 MYR

Goodreads rating: 0.0

RM101.00 MYR

If you're seeking to understand the intricacies of launching and managing a digital platform-based business, this could be a gold mine for you. It's packed with case studies that make the lessons tangible and relevant across different industries. Plus, the up-to-date discussion on pandemic impacts offers timely insights for navigating current challenges.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.