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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Core Concepts of Accounting Information Systems - Thryft
Stephen A. Moscove, Nancy A. Bagranoff  | Wiley

Core Concepts of Accounting Information Systems

RM52.00 MYR RM15.00 MYR 71% off

Goodreads rating: 3.19

RM52.00 MYR RM15.00 MYR 71% off

This book would be a great read for students or professionals looking to gain a solid understanding of accounting information systems. With its emphasis on actual case studies and examples, it provides practical insights into how companies make use of AIS in their daily operations. The increased focus on controls also makes it a valuable resource to learn about the importance of internal controls in the rapidly evolving technological landscape. Overall, this book is an essential guide for anyone seeking to make effective decisions using accounting systems.
Statistics For Business - Decision Making And Analysis - Thryft
Robert Stine | Pearson

Statistics For Business - Decision Making And Analysis

RM78.00 MYR RM15.00 MYR 81% off

Goodreads rating: 3.91

RM78.00 MYR RM15.00 MYR 81% off

96% off est. retail
This book is perfect for business students and professionals who want to develop a deep understanding of how to use statistics in making strategic decisions. With its emphasis on real-world business scenarios, clear problem-solving framework, and practical software hints, this book equips readers with the necessary tools to analyze data, communicate results effectively, and make informed decisions. Whether you're a beginner or an experienced learner, this book will help you master statistical concepts and apply them to solve complex business problems.
A Practitioner's Guide to Digital Platform Business
David K Ding, Jack J Hong, Chiraphol N Chiyachantana  | Wspc

A Practitioner's Guide to Digital Platform Business

RM104.00 MYR RM78.00 MYR 25% off

Goodreads rating: 0.0

RM104.00 MYR RM78.00 MYR 25% off

If you're seeking to understand the intricacies of launching and managing a digital platform-based business, this could be a gold mine for you. It's packed with case studies that make the lessons tangible and relevant across different industries. Plus, the up-to-date discussion on pandemic impacts offers timely insights for navigating current challenges.
Future Proofing : Strategy 03.10 - Thryft
David W. Birchall, George Tovstiga  | Capstone

Future Proofing : Strategy 03.10

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.67

RM22.00 MYR RM15.00 MYR 32% off

62% off est. retail
"Future Proofing: Strategy 03.10" is a great read for anyone interested in learning how to manage future uncertainties and stay ahead of the game. With insightful examples and lessons from benchmark businesses, readers will gain a better understanding of how to identify alternative scenarios, track technology changes, and develop a blueprint for action. The glossary of key concepts and comprehensive resources guide also make it a valuable reference tool for any business person looking to future-proof their strategy.
Direct Marketing: Strategy, Planning, Execution
Edward L. Nash | Mcgraw Hill

Direct Marketing: Strategy, Planning, Execution

RM45.00 MYR

Goodreads rating: 3.48

RM45.00 MYR

88% off est. retail
If you're delving into direct marketing strategies, Nash's book could be an invaluable tool. It's been updated to embrace the digital frontier, integrating online marketing while also retaining rich insights about telemarketing and traditional media. Turn the pages and you might just find your marketing efforts shifting into a higher, more effective gear.
The New Maximarketing - Thryft
Stan Rapp | Mcgraw-hill Education (ise Editions)

The New Maximarketing

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.23

RM37.00 MYR RM15.00 MYR 59% off

If you're intrigued by the blend of marketing and technology, "The New Maximarketing" is a great read. It's a fascinating dive into early database marketing techniques, which could give you a historical perspective on how personalized advertising took shape. Stan Rapp presents ideas that laid the groundwork for the modern, data-driven marketing we see today.
Bond Market Securities - Thryft
Choudhry Moorad | Financial Times Management

Bond Market Securities

RM148.00 MYR RM52.00 MYR 65% off

Goodreads rating: 0.0

RM148.00 MYR RM52.00 MYR 65% off

88% off est. retail
If finance is your realm and understanding the ever-evolving bond market is your quest, "Bond Market Securities" is a lighthouse in murky waters. Moorad's clear explanations demystify the principles and instruments that make up the debt market. From yield curve models to index-linked bond analytics, it's indispensable for those looking to deepen their financial acumen or for professionals seeking a refresher.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

RM93.00 MYR RM26.00 MYR 72% off

Goodreads rating: 3.93

RM93.00 MYR RM26.00 MYR 72% off

87% off est. retail
Essentials of Services Marketing is a must-read for anyone looking to explore the world of services marketing, offering a visually engaging learning experience alongside clear and concise language. With an emphasis on global perspectives, this book provides valuable insights and expertise on the topic. Highly recommended for undergraduate services marketing courses.
The Object Advantage - Business Process Reengineering With Object Technology - Thryft
I. Jacobson, Maria Ericsson, Agneta Jacobson  | Addison-wesley

The Object Advantage - Business Process Reengineering With Object Technology

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.75

RM22.00 MYR RM15.00 MYR 32% off

92% off est. retail
The Object Advantage is a must-read for managers and business owners who want to re-engineer their processes with object technology. This book provides practical steps to success by offering a blueprint for re-designing a business according to Business Process Reengineering (BPR) principles. It describes all the details of a business by viewing customers as users and business processes as cases of how they use the business. This book will be invaluable for re-engineering teams, employees within a re-engineered company who wish to understand their new environment, and systems analysts and designers expanding their applications of object technology into business modeling and re-engineering.
Corporate Finance 8e - Thryft
David G. Myers, Franklin Allen, Richard A. Brealey  | Mcgraw-hill

Corporate Finance 8e

RM122.00 MYR RM19.00 MYR 84% off

Goodreads rating: 0.0

RM122.00 MYR RM19.00 MYR 84% off

This book is best for students or professionals in finance who need a comprehensive guide to corporate finance. It covers various topics like capital budgeting, risk, and return that are fundamental to finance. The book stands out for its clear explanations and real-life examples, making it easy for readers to understand complex concepts.
The Roaring 2000s: Building the Wealth and Lifestyle You Desire in the Greatest Boom in History
Harry S. Dent Jr. | Simon & Schuster

The Roaring 2000s: Building the Wealth and Lifestyle You Desire in the Greatest Boom in History

RM67.00 MYR RM33.00 MYR 51% off

Goodreads rating: 3.3

RM67.00 MYR RM33.00 MYR 51% off

72% off est. retail
If the future of work and lifestyle transformations intrigues you, Harry S. Dent Jr.'s predictions in 'The Roaring 2000s' could offer a captivating lens. It's a journey through trends and opportunities that seemed ripe at the cusp of the new millennium. While history didn't exactly follow Dent's roadmap, this book remains a thought-provoking glimpse into the optimism and forecasting around the year 2000. It's an engaging read for those curious about past predictions and the thought processes behind them, even as they reflect on the economic realities of our current era.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Ronni T. Marshak, Patricia B. Seybold  | Crown Business

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

RM52.00 MYR RM19.00 MYR 63% off

Goodreads rating: 3.54

RM52.00 MYR RM19.00 MYR 63% off

87% off est. retail
If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
The Treasury Bond Basis: An In-Depth Analysis for Hedgers, Speculators, and Arbitrageurs
Galen Burghardt, Terry Belton  | Mcgraw Hill

The Treasury Bond Basis: An In-Depth Analysis for Hedgers, Speculators, and Arbitrageurs

RM52.00 MYR

Goodreads rating: 4.25

RM52.00 MYR

If you're delving into trading Treasury bond futures, "The Treasury Bond Basis" could be an invaluable resource for you. This edition not only updates you on vital market changes, including the conversion factor shift, but also dives deeper into hedging strategies and option valuations. It’s tailored for traders aiming to sharpen their skills in a complex and evolving financial landscape.
Operations Strategy: Competing in the 21st Century - Thryft
Sara L. Beckman, Donald Barry Rosenfield  | Mcgraw-hill

Operations Strategy: Competing in the 21st Century

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 5.0

RM41.00 MYR RM15.00 MYR 63% off

If you're looking to sharpen your understanding of the operational decisions that drive successful businesses, this book does more than just break down concepts. It marries strategic oversight with practical analytical models, offering a dual lens to view the challenges and solutions found in real-world business management. Readers like you, eager to dive into the intricacies of operations with contemporary examples, will find its up-to-date research particularly valuable in crafting a modern operations strategy.
Innovation and Entrepreneurship: Practice and Principles
Butterworth-Heinemann Ltd | Butterworth-heinemann Ltd

Innovation and Entrepreneurship: Practice and Principles

RM19.00 MYR RM15.00 MYR 21% off

Goodreads rating: 4.07

RM19.00 MYR RM15.00 MYR 21% off

If you're contemplating diving into the entrepreneurial world, Drucker's book could be your guide. It's a classic staple for anyone looking to understand the real-world practices and principles of successful business innovation. Drucker's insights into identifying opportunities and risks, not to mention his strategies for overcoming challenges, make it a go-to for aspiring and seasoned entrepreneurs alike.
Enhancing ASEAN's Connectivity
Sanchita Basu Das | Iseas-yusof Ishak Institute

Enhancing ASEAN's Connectivity

RM74.00 MYR RM30.00 MYR 59% off

Goodreads rating: 0.0

RM74.00 MYR RM30.00 MYR 59% off

80% off est. retail
If you're interested in the complexities and potential of Southeast Asian economies, 'Enhancing ASEAN's Connectivity' is a smart pick. It not only dives deep into ambitious infrastructural plans but also the real-world roadblocks such as funding. Reading this, you'll grasp the delicate dance of policy, investment, and international cooperation needed to unify a region as diverse as ASEAN. A solid read for anyone in international relations or economic development.
Project Management - Operations 06.06
Deeprose, Donna Deeprose  | Capstone

Project Management - Operations 06.06

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 4.0

RM41.00 MYR RM15.00 MYR 63% off

75% off est. retail
Imagine having a concise roadmap to effective operations management; this is what "Project Management - Operations 06.06" offers. It distills complex ideas into actionable insights, ideal for quick learning and application. The book's blend of expert thinking and real-world examples could be your stepping stone to mastering business operations.
The Essence of Information Systems
John Ward, Chris Edwards  | Prentice Hall

The Essence of Information Systems

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.5

RM41.00 MYR RM22.00 MYR 46% off

78% off est. retail
If you're an MBA student or an aspiring manager looking to deepen your understanding of information systems, this book makes for an indispensable asset. It condenses the subject into its most critical elements, offering a concise yet comprehensive overview suitable both as a course companion and a handy reference for your professional bookshelf. Its streamlined content is also perfect for undergraduates and postgraduates seeking clarity and mastery in the field.
Madurese Seafarers: Prahus, Timber and Illegality on the Margins of the Indonesian State
Kurt Stenross

Madurese Seafarers: Prahus, Timber and Illegality on the Margins of the Indonesian State

RM74.00 MYR RM48.00 MYR 35% off

Goodreads rating: 3.0

RM74.00 MYR RM48.00 MYR 35% off

If you’re drawn to tales of tenacity and the spirit of adventure, "Madurese Seafarers" will resonate with you. Stepping into the world of the Madurese, you'll navigate through their compelling journey of survival and entrepreneurship against the backdrop of state regulations. It’s a deep dive into how culture, ecology, and a penchant for risk can carve success in the most unlikely places. Your appreciation for maritime history and the intricacies of economic struggles on the fringes of society will be thoroughly enriched.
Turning the Tables: A Machiavellian Strategy for Dealing with Japan - Thryft
Dan Burstein | Simon & Schuster

Turning the Tables: A Machiavellian Strategy for Dealing with Japan

RM45.00 MYR RM15.00 MYR 67% off

Goodreads rating: 2.5

RM45.00 MYR RM15.00 MYR 67% off

86% off est. retail
Turning the Tables offers a unique insight into the interdependent economic relationship between the US and Japan. Burstein challenges the "get tough" attitudes of his contemporaries and suggests embracing Japan as a partner in rebuilding the US economy. His proposal for a Trans-Pacific economic community not only illuminates a road toward long-term solutions to conflicts in US-Japan relations but also offers a blueprint for stimulating new economic growth, raising productivity, and creating jobs.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Hardcover

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

RM56.00 MYR RM37.00 MYR 34% off

Goodreads rating: 3.84

RM56.00 MYR RM37.00 MYR 34% off

72% off est. retail
If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability
Roy Levien, Marco Iansiti  | Harvard Business Review Press

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

RM41.00 MYR

Goodreads rating: 3.97

RM41.00 MYR

If you've felt businesses operate in isolation, "The Keystone Advantage" might just expand your horizon. Iansiti and Levien enlighten readers on the symbiotic relationship between companies within business networks, using nature's own cooperative systems as a model. It's an insightful perspective that could redefine how you see business sustainability and success, making it an essential read for forward-thinking professionals and strategists.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.36

RM37.00 MYR RM15.00 MYR 59% off

75% off est. retail
Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Future Shock
Alvin Toffler | Bantam

Future Shock

RM26.00 MYR RM15.00 MYR 42% off

Goodreads rating: 3.81

RM26.00 MYR RM15.00 MYR 42% off

75% off est. retail
"Future Shock" feels like a time capsule from 1970 that still resonates today. It delves deep into how rapidly advancing technologies and societal shifts might leave us disoriented. If you're curious about how past generations envisioned the future—a future we're living in—it's a fascinating and thought-provoking read. It urges us to think critically about adaptability and resilience in the face of unrelenting change.
net future - Thryft
Chuck Martin | Mcgraw-hill

net future

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.08

RM37.00 MYR RM15.00 MYR 59% off

88% off est. retail
Net Future is an insightful guide for professionals to navigate the world of e-commerce. It details the seven emerging cybertrends that will shape the future of industry, and highlights the importance of being well-equipped to succeed in the interactive marketplace. Chuck Martin, a best-selling author, offers practical advice for businesses and individuals alike who wish to stay ahead of the curve in the digital age.
Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032 - Thryft
Clint Laurent | Wiley

Tomorrow's World : A Look at the Demographic and Socio-economic Structure of the World in 2032

RM56.00 MYR RM22.00 MYR 61% off

Goodreads rating: 3.67

RM56.00 MYR RM22.00 MYR 61% off

86% off est. retail
If you're intrigued by how global trends can affect the future, "Tomorrow's World" is a compelling read. Clint Laurent provides a forecast that isn't just data—it's a narrative of our near future where population shifts and economic changes become a canvas for innovation and strategic planning. Whether you're a business leader or just curious about the shape of things to come, this book acts as a guide to understanding and preparing for the demographic waves set to impact how we live, work, and play in the years ahead.
Handbook of CRM - Thryft
Adrian Payne | Routledge

Handbook of CRM

RM108.00 MYR RM41.00 MYR 62% off

Goodreads rating: 4.07

RM108.00 MYR RM41.00 MYR 62% off

87% off est. retail
If understanding and improving how your business interacts with customers is on your agenda, the "Handbook of CRM" could be a valuable resource for you. Adrian Payne distills the essence of Customer Relationship Management in a way that's comprehensive yet accessible. It's not just about the systems; it's about grasping the underlying principles that drive successful customer engagement and ultimately enhance shareholder value. Real-world cases and actionable advice make this book particularly practical for professionals aiming to elevate their CRM strategy.
Electronic Commerce - Thryft
Gary P. Schneider, James T. Perry  | Course Technology

Electronic Commerce

RM41.00 MYR

Goodreads rating: 3.6

RM41.00 MYR

88% off est. retail
This book is a must-read for anyone interested in understanding the complexities of electronic commerce. With a balanced blend of technical and business topics, it provides a comprehensive introduction to this rapidly growing field. The inclusion of real-world case studies and examples makes it easier to grasp the concepts and apply them in practical scenarios. Whether you're a business professional looking to implement e-commerce strategies or a tech enthusiast curious about the workings of online transactions, this book has got you covered. So dive in and unravel the secrets of electronic commerce!
Agile Product Development for Mass Customization - Thryft
B. Joseph Pine II, David M. Anderson  | Irwin Professional Pub

Agile Product Development for Mass Customization

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 4.0

RM33.00 MYR RM22.00 MYR 33% off

88% off est. retail
If you're navigating the complexities of today's manufacturing terrain, this book feels tailor-made for you. It's a unique guide that doesn’t just talk theory; it walks you through the actual steps to meld agility with the demands of mass customization. Think of it as a strategic map leading you towards efficiency in an era craving both speed and personalization.
Money Metaverse: How Crypto Is Reinventing Finance & Property and Unlocking Value Via Tokenization
Paul Schulte and William Dogger | Independently Published

Money Metaverse: How Crypto Is Reinventing Finance & Property and Unlocking Value Via Tokenization

RM45.00 MYR

Goodreads rating: 5.0

RM45.00 MYR

This is a good pick if you want the why behind crypto, not just the hype. It connects AI, blockchain, NFTs, and tokenization into a bigger picture about how money, ownership, and trust could change. Readers who enjoy future-facing finance books will likely appreciate how ambitious it feels, especially when it imagines digital property as something real, ownable, and economically transformative.
i-Mode Strategy - Thryft
Takeshi Natsuno | Wiley

i-Mode Strategy

RM59.00 MYR

Goodreads rating: 2.0

RM59.00 MYR

88% off est. retail
"I Mode Strategy" is recommended for tech enthusiasts, investors, and business owners who want to understand how the introduction of i-mode revolutionized mobile computing. The book captures the success story of i-mode, discussing its features and sustainable business model, and offers projections for the future of technology. As one of the main architects behind i-mode, T Natsuno is a highly respected expert in the field, making this book a must-read for those looking to learn more about the intersection of mobile computing, business, and innovation.
Derivatives: A Comprehensive Resource for Options, Futures, Interest Rate Swaps, and Mortgage Securities - Thryft
Fred D. Arditti | Harvard Business Review Press

Derivatives: A Comprehensive Resource for Options, Futures, Interest Rate Swaps, and Mortgage Securities

RM148.00 MYR RM37.00 MYR 75% off

Goodreads rating: 3.5

RM148.00 MYR RM37.00 MYR 75% off

88% off est. retail
If you're looking to demystify the often misunderstood world of derivatives, this is your go-to resource. Fred D. Arditti does a stellar job of clarifying complex financial instruments in a way that will resonate with both new and seasoned investors. Gain insights on options, futures, swaps, and mortgage securities that could potentially transform your investment strategy.
PcGive 10: Modelling Dynamic Systems Using PcGive 10 - Thryft
Jurgen A. Doornik, David F. Hendry  | Timberlake Consultants Press

PcGive 10: Modelling Dynamic Systems Using PcGive 10

RM74.00 MYR RM15.00 MYR 80% off

Goodreads rating: 4.0

RM74.00 MYR RM15.00 MYR 80% off

If you're delving into the world of econometrics or want to learn more about system dynamics, "PcGive 10: Modelling Dynamic Systems Using PcGive 10" can be a robust resource. The book goes in-depth, offering both theoretical background and practical application with PcGive software. It's highly recommended for students and professionals who seek a comprehensive guide to enhance their modeling skills.
NBER Macroeconomics Annual 1992
Olivier Jean Blanchard | Mit Pr

NBER Macroeconomics Annual 1992

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 0.0

RM33.00 MYR RM22.00 MYR 33% off

If you have an academic or professional interest in economics, particularly macroeconomics, the NBER Macroeconomics Annual 1992 could be a stimulating resource. It's a collection that promises to deepen your understanding of economic principles through the lens of applied research. With contributions from notable economists like Bernanke and Stiglitz, it's intellectual fuel for anyone looking to engage with advanced economic discourse and policy implications.
The Complete Asian Report Writer - Thryft
Graham Colin-Jones | Times Editions,singapore

The Complete Asian Report Writer

RM397.00 MYR RM85.00 MYR 79% off

Goodreads rating: 0.0

RM397.00 MYR RM85.00 MYR 79% off

If you're navigating the nuances of Asian business communication, 'The Complete Asian Report Writer' is a resourceful tool to own. Graham Colin-Jones tailors writing strategies specifically for Asian markets, making it an insightful companion for professionals looking to refine their report writing to cater to this audience. It's a thoughtfully structured handbook that will surely enhance your written communication in a business context.
The Eleventh Commandment: Transforming to Own Customers
Sandra Vandermerwe | Wiley

The Eleventh Commandment: Transforming to Own Customers

RM41.00 MYR

Goodreads rating: 5.0

RM41.00 MYR

83% off est. retail
This is a smart pick if you enjoy business books that feel practical rather than theoretical. It digs into the shift from chasing one-time buyers to truly understanding long-term users, which still feels strikingly relevant. Readers who like real corporate case studies will appreciate how clearly it shows big companies rethinking loyalty, marketing, and product design.
Electronic Commerce: A Managerial Perspective - Thryft
Jae Kyu Lee, Efraim Turban, Jae Kuy Lee  | Prentice Hall

Electronic Commerce: A Managerial Perspective

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.88

RM22.00 MYR RM15.00 MYR 32% off

Recommended for users who want to understand the ins and outs of managing businesses online. This book provides a comprehensive and authoritative perspective on the opportunities, challenges, and strategies in global e-commerce. With the authors' rich experience and expertise, it serves as a valuable guide for anyone interested in thriving in the digital marketplace.
Sony Vs. Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy
Sea-Jin Chang | Wiley

Sony Vs. Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy

RM56.00 MYR

Goodreads rating: 3.65

RM56.00 MYR

Diving into "Sony vs. Samsung" will reveal the intricate strategies and pivotal decisions that shaped today's tech landscape. If you're intrigued by how companies evolve and compete on a global scale, this book offers a detailed comparison that is enlightening and might change how you view your favorite gadgets. It's tailor-made for those with a keen interest in business strategy and technology history.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Patricia B.; Marshak Ronni Seybold | Random House Business Books

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.54

RM30.00 MYR RM15.00 MYR 50% off

This book is great for business owners who are looking to expand their business and improve their profits using digital marketing strategies. The book offers step-by-step guidance on how to develop an effective online business strategy and features real-life examples of successful companies using the internet to boost their sales and customer engagement. The author's wealth of experience in internet marketing makes this book highly recommended for anyone looking to take their business to the next level.
Web Rules: How the Internet Is Changing the Way Consumers Make Choices
Tom Murphy | Dearborn Trade Pub

Web Rules: How the Internet Is Changing the Way Consumers Make Choices

RM41.00 MYR

Goodreads rating: 3.5

RM41.00 MYR

'Web Rules' is perfect for anyone interested in the early 2000s internet landscape and how it began shaping consumer decisions. It's a fascinating look back at how digital trends were anticipated to evolve at the turn of the century, offering historical context that can deepen your understanding of today's online marketplace. If you're in business, marketing, or just curious about the digital revolution's infancy, this book could serve as an eye-opener and a thoughtful comparison to current trends.
Marketing Channels: A Management View - Thryft
Bert Rosenbloom | South-western College Pub

Marketing Channels: A Management View

RM234.00 MYR

Goodreads rating: 3.71

RM234.00 MYR

88% off est. retail
If delving into the intricacies of marketing channels and decision-making fascinates you, "Marketing Channels: A Management View" might just be your next great read. Bert Rosenbloom's expertise delivers an insightful blend of theory and practical application, all while addressing the swift technological and cultural shifts in the industry. This book equips you with a managerial perspective that's vital for navigating today's complex marketing landscapes.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Trade

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

RM48.00 MYR RM33.00 MYR 31% off

Goodreads rating: 3.84

RM48.00 MYR RM33.00 MYR 31% off

54% off est. retail
If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
America's Best: Industryweek's Guide to World-Class Manufacturing Plants
Theodore B. Kinni | Wiley

America's Best: Industryweek's Guide to World-Class Manufacturing Plants

RM93.00 MYR RM67.00 MYR 28% off

Goodreads rating: 0.0

RM93.00 MYR RM67.00 MYR 28% off

If efficiency and innovation in manufacturing intrigue you, "America's Best" should be on your reading list. It's like getting a masterclass from the best in the industry, distilling their wisdom, triumphs, and strategies into actionable insights. Picking this up, you can expect to find inspiration on how to elevate your own operations to award-winning standards.
The Play Zone : Unlock Your Creative Genius and Connect with Consumers - Thryft
Lewis Pinault | Harperbus

The Play Zone

RM59.00 MYR

Goodreads rating: 2.88

RM59.00 MYR

If you're fascinated by the intersection of technology, play, and consumer engagement, "The Play Zone" could really capture your imagination. Lewis Pinault takes his extensive experience in the consulting world and translates it into actionable insights for connecting with consumers in innovative ways. It's a blend of storytelling and strategy that could change how you approach customer experience in your own work.
Compressing the Product Development Cycle: From Research to Marketplace
Bernard N. Slade | Amacom Books

Compressing the Product Development Cycle: From Research to Marketplace

RM33.00 MYR RM26.00 MYR 21% off

Goodreads rating: 0.0

RM33.00 MYR RM26.00 MYR 21% off

If you're looking to accelerate product innovation and market delivery, "Compressing the Product Development Cycle" could be your guide. Bernard N. Slade empowers managers with strategies to harness new technologies and research, aiming not only to invigorate the development process but also to shorten it substantially. This read can be a catalyst for transforming your team’s efficiency and competitive edge.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

RM56.00 MYR RM26.00 MYR 54% off

RM56.00 MYR RM26.00 MYR 54% off

88% off est. retail
This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
Reinventing Capitalism in the Age of Big Data
Viktor Mayer-Schonberger, Thomas Ramge  | Basic Books

Reinventing Capitalism in the Age of Big Data

RM48.00 MYR RM33.00 MYR 31% off

Goodreads rating: 0.0

RM48.00 MYR RM33.00 MYR 31% off

If the intersection of economics and technology piques your interest, this book won't disappoint. It's almost prophetic in the way it outlines the shift from a traditional capitalist society to one driven by data. With every page, you'll find yourself discovering new perspectives on how data isn't just part of the economy—it's becoming the economy. It's an eye-opening read that challenges conventional notions of markets and money.
Sun Rise - Suncor, The Oil Sands and the Future of Energy
Rick George, John Lawrence Reynolds  | Harpercollins

Sun Rise - Suncor, The Oil Sands and the Future of Energy

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.56

RM33.00 MYR RM19.00 MYR 42% off

86% off est. retail
If you're intrigued by the evolution of energy companies and the individuals behind them, "Sun Rise" could be right up your alley. The book chronicles the transformative leadership of Rick George and the tumultuous growth of Suncor Energy. It's a tale of corporate intrigue and the clash between economy and ecology, all set against the backdrop of Canada's oil sands. This insider's view might just change your perspective on the energy sector's potential for innovation and adaptability.
e-Loyalty - Thryft
Ellen Reid Smith | Harperbusiness

e-Loyalty

RM30.00 MYR RM19.00 MYR 37% off

Goodreads rating: 2.5

RM30.00 MYR RM19.00 MYR 37% off

85% off est. retail
"e-Loyalty" could be a great read for business owners and marketers who are looking to improve customer loyalty in the digital age. Ellen Reid Smith provides a thorough guide to creating and implementing effective strategies that will help businesses build long-lasting relationships with customers online. The book's most unique feature is its focus on digital channels, making it an essential read for any business looking to succeed in today's online marketplace.
Marketing Finance: Turning Market Strategies Into Shareholder Value
Keith Ward | Routledge

Marketing Finance: Turning Market Strategies Into Shareholder Value

RM104.00 MYR RM63.00 MYR 39% off

Goodreads rating: 3.8

RM104.00 MYR RM63.00 MYR 39% off

70% off est. retail
If you're looking to sharpen your marketing edge with a solid financial understanding, "Marketing Finance" is your go-to resource. It delves into the intricacies of aligning market tactics with shareholder interests, offering valuable insights for both seasoned professionals and newcomers eager to boost their strategic financial skills. This book's blend of marketing and finance could transform how you see the business landscape.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.