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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Beyond Maximarketing : The New Power of Caring and Daring - Thryft
Stan Rapp, Thomas L. Collins  | Mcgraw-hill

Beyond Maximarketing : The New Power of Caring and Daring

RM21.96 MYR from RM14.52 MYR Save up to 43%

Goodreads rating: 4.33

RM21.96 MYR from RM14.52 MYR Save up to 43%

In stock: Well Read

This book can be a good read for anyone interested in the future of successful companies. It offers a new management philosophy called "a passion for caring and daring" which emphasizes building a strong relationship with customers. The book describes how successful companies can differentiate themselves by having a passionate commitment towards their customers. If you want to learn about the importance of building customer loyalty and how companies can achieve it, this book is a must-read.
The New Maximarketing - Thryft
Stan Rapp | Mcgraw-hill Education (ise Editions)

The New Maximarketing

RM36.85 MYR from RM18.24 MYR Save up to 55%

Goodreads rating: 3.23

RM36.85 MYR from RM18.24 MYR Save up to 55%

In stock: Well Read

If you're intrigued by the blend of marketing and technology, "The New Maximarketing" is a great read. It's a fascinating dive into early database marketing techniques, which could give you a historical perspective on how personalized advertising took shape. Stan Rapp presents ideas that laid the groundwork for the modern, data-driven marketing we see today.
Strategic Marketing - Thryft

Strategic Marketing

RM115.03 MYR from RM51.74 MYR Save up to 57%

Goodreads rating: 3.98

RM115.03 MYR from RM51.74 MYR Save up to 57%

In stock: Well Read

Strategic Marketing could be a great read for business students and professionals looking for ways to gain a competitive advantage in the marketplace. The book provides a decision-making process to analyze and select strategies and emphasizes viewing marketing strategy from a total business perspective. The numerous updated cases make this text relevant to the current market trends and valuable for students and professionals seeking practical application of marketing principles.
Reinventing the Business : Preparing Today's Enterprise for Tomorrow's Technology - Thryft

Reinventing the Business : Preparing Today's Enterprise for Tomorrow's Technology

RM51.74 MYR from RM25.69 MYR Save up to 54%

Goodreads rating: 3.0

RM51.74 MYR from RM25.69 MYR Save up to 54%

In stock: Well Read

This book offers a comprehensive reinvention model which helps businesses make the necessary changes to adapt to technological advancements. It provides real-life examples of businesses that have reinvented themselves successfully, making the book an excellent guide for executives and entrepreneurs.
How Mutual Funds Work - Thryft

How Mutual Funds Work

RM33.13 MYR from RM14.52 MYR Save up to 61%

Goodreads rating: 3.79

RM33.13 MYR from RM14.52 MYR Save up to 61%

In stock: Very Good

This book could be a good read for those who are interested in investing in mutual funds but are intimidated by the complex jargon and strategies involved. It provides a comprehensive overview of how mutual funds work, including important factors to consider when selecting and evaluating them. One unique feature of this book is its focus on using computers and online tools for analysis, making it a valuable resource for those who prefer digital resources for investment research.
Innovation Management and New Product Development - Thryft
Paul Trott | Pearson

Innovation Management and New Product Development

RM32.32 MYR from RM21.96 MYR Save up to 36%

Goodreads rating: 3.77

RM32.32 MYR from RM21.96 MYR Save up to 36%

In stock: Like New

As you're diving into the complexities of innovation and product development, this book stands as a comprehensive guide that connects academic theories with the real-world challenges of managing innovation. With its clear and accessible style, it brings to light the multifaceted nature of innovation management, aligning it with technology and knowledge management, and weaving them into the fabric of new product development. If staying ahead of the curve and understanding the intricacies of how companies innovate excites you, this book is designed to equip you with the insights necessary to navigate and lead in a world where innovation is key to success.
The Cathedral & The Bazaar - Musings On Linux And Open Source By An Accidental Revolutionary - Thryft
Eric S. Raymond | O'reilly Media

The Cathedral & The Bazaar - Musings On Linux And Open Source By An Accidental Revolutionary

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.83

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Very Good

The Cathedral & The Bazaar is a groundbreaking book that explores the world of open source software development. Eric Raymond's clear and effective writing style accurately describes the benefits of open source software, making it a must-read for anyone interested in the future of the computer industry or the dynamics of the information economy. By studying the conclusions in this book, readers will gain valuable insights that can be implemented in their own work.
Textbook of Computable General Equilibrium Modeling: Programming and Simulations - Thryft
Kenji Gasawa, Hideo Hashimoto, Nobuhiro Hosoe  | Palgrave Macmillan

Textbook of Computable General Equilibrium Modeling: Programming and Simulations

RM88.97 MYR from RM36.85 MYR Save up to 59%

Goodreads rating: 4.67

RM88.97 MYR from RM36.85 MYR Save up to 59%

In stock: Very Good

This book is a must-read for those who are interested in mastering the technical aspects of computable general equilibrium modeling. With a comprehensive A-to-Z guide, it provides step-by-step instructions on programming and simulations. Whether you are an economist, researcher, or student, this book equips you with the necessary tools to analyze complex economic issues empirically. Dive deep into the world of CGE models and unlock the potential to investigate the impacts of economic integration, eco-taxes, regulatory reforms, taxation reforms, and transportation system planning.
CAIA Level I - Thryft
Mark J.P. Anson | Wiley

CAIA Level I

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.95

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Well Read

This book is a must-read for anyone preparing for the CAIA Level I exam as it contains all "need to know" material for candidates and is the official study text. It covers both traditional and alternative investment markets, with a focus on the latter, and is organized with a study guide outline and learning objectives with key terms. Additionally, the book addresses all unique attributes associated with the alternative investments space, making it an invaluable resource for specialists in the field.
Dictionary of Business Terms - Thryft

Dictionary of Business Terms

RM25.69 MYR from RM14.52 MYR Save up to 56%

RM25.69 MYR from RM14.52 MYR Save up to 56%

In stock: Very Good

This Dictionary of Business Terms is a must-have for anyone involved in the world of business. With over 7,500 up-to-date definitions, this comprehensive guide provides a quick and easy way to grasp the complex language of the corporate world. From accounting to marketing, finance to management, this book covers it all. Not only does it give clear definitions, but it also provides examples, illustrations, and cross-references to help you understand the nuances of each term. Whether you're a novice or an experienced executive, this dictionary will be your go-to resource for navigating the intricate world of business.
Just-in-time Purchasing - Thryft

Just-in-time Purchasing

RM36.85 MYR from RM18.24 MYR Save up to 55%

Goodreads rating: 5.0

RM36.85 MYR from RM18.24 MYR Save up to 55%

In stock: Well Read

"Just-in-Time Purchasing" is a must-read for individuals seeking to understand the latest trends in modern manufacturing. The book provides case studies and practical advice on implementing JIT purchasing in your own organization. The authors' extensive research at major firms such as GM, HP, Honda, Nissan, and Sony adds credibility to the book's arguments. Overall, this book is an excellent resource for those interested in streamlining their supply chain operations and improving efficiency.
Human Resource Excellence - An Assessment Of Strategies And Trends - Thryft
Edward E. Lawler | Stanford University Press

Human Resource Excellence - An Assessment Of Strategies And Trends

RM81.52 MYR from RM33.13 MYR Save up to 59%

Goodreads rating: 5.0

RM81.52 MYR from RM33.13 MYR Save up to 59%

In stock: Very Good

This book could be a good read for someone interested in understanding how human resources can enhance organizational success. With comprehensive research and analysis, it presents the most current trends and strategies in HR, including the role of technology, data analytics, and HR's influence on strategy. It offers insights into the changing landscape of HR, making it an essential resource for professionals navigating the gig economy and harnessing the power of networks in the modern workplace.
Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom
Kai-Fu Lee, Rebecca A. Fannin  | Wiley

Startup Asia - Top Strategies for Cashing in on Asia's Innovation Boom

from RM33.13 MYR

Goodreads rating: 3.13

from RM33.13 MYR

In stock: Like New

If you're eyeing the vibrant tech landscapes of China and India, "Startup Asia" could be your compass. It's not just a collection of success stories but a detailed guide infused with strategies from the trailblazers themselves. This book is for you if you want to understand the distinct local models that are shaping Asia's innovation wave. It will inspire you with a fresh perspective on starting up in environments vastly different from the West.
Global Asset Allocation - Techniques For Optimizing Portfolio Management - Thryft
Jess Lederman, Robert A. Klein  | Wiley

Global Asset Allocation - Techniques For Optimizing Portfolio Management

RM103.86 MYR from RM40.58 MYR Save up to 61%

Goodreads rating: 1.0

RM103.86 MYR from RM40.58 MYR Save up to 61%

In stock: Very Good

Buying this book could be the smartest investment you make thisseason. If that sounds like a bold claim, just take a look at thelist of contributors. In it you'll find the names of twenty-nine ofthe world's foremost experts in asset allocation. Over the courseof twenty chapters, these accomplished institutional investors,academics, analysts, and traders school you in all of the hottestnew portfolio management techniques now in use around theglobe.Not another abstruse discourse on the theoretical pros and cons ofasset allocation, Global Asset Allocation is a working,nuts-and-bolts guide for institutional investors. It outfits youwith a set of versatile new tools and techniques designed to solvereal-world problems and guide your portfolio managementdecision-making.While broad theoretical considerations are given their due, thelion's share of this book's coverage is commanded by cutting-edgetechnical issues such as mean variance optimization, allocatingbetween styles of equity management, optimal fixed incomeportfolios, asset/liability forecasting, the critical time horizon,target asset allocation, and chaos theory.In addition to all of the traditional classes of asset allocations,Global Asset Allocation explores a number of new and emerginginvestment horizons. Foremost among these is "the ultimateinvestment frontier," international markets, to which a sizeableportion of the book (all of Part Two) is devoted. You'll findin-depth discussions of the qualitative and quantitative aspects ofglobal asset allocation, in which various experts describe thelatest global asset allocation models, optimization methods,forecasting techniques, global bond and currency managementstrategies, risk and return analysis in country-to-countryallocation strategies, active and passive management portfoliostrategies, and much more.Offering world-class strategies for managing global portfolios,Global Asset Allocation is an essential resource for corporatefinance professionals, pension plan sponsors, analysts, andportfolio managers looking to expand their repertoire of financialmanagement skills.From asset liability forecasting and target asset allocation, tocritical time horizon and implementing overlay strategies, thisgroundbreaking new guide educates institutional investors instate-of-the-art portfolio management strategies guaranteed tominimize risk while maximizing returns. Bringing you the combinedinsights and expertise of twenty-nine prominent investment expertsfrom around the world, Global Asset Allocation is a workinghandbook, designed to guide your portfolio managementdecision-making and help you to solve real-world problems.* The latest asset allocation models, optimization methods, andforecasting techniques, including passive and active portfoliostrategies* Includes six major chapters on global asset allocation, includingcurrency management and emerging market investingTraders, portfolio managers...investment professionals of everyilk: read this book, and use the versatile new strategies, tools,and techniques it describes to give your investment skills arazor-sharp, winning edge.
Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower
Michael S. Malone, Leif Edvinsson  | Harper Business

Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower

from RM36.85 MYR

Goodreads rating: 3.52

from RM36.85 MYR

In stock: Very Good

If you're involved in management or invested in the corporate world, "Intellectual Capital" might shift the way you perceive company value. Edvinsson and Malone don't just highlight the importance of intangibles—they offer a tangible framework for capturing and reporting these elusive assets, which could significantly impact corporate valuation and efficiency. It's a read that promises to be eye-opening, perhaps even influencing your approach to analyzing and investing in businesses.
Electronic Commerce and Supply Chain Management - Thryft
Kah Sing Chan | National Geographic Schoo

Electronic Commerce and Supply Chain Management

RM32.32 MYR from RM21.96 MYR Save up to 36%

Goodreads rating: 0.0

RM32.32 MYR from RM21.96 MYR Save up to 36%

In stock: Like New

If you're navigating the intricate world of e-commerce and supply chains especially as a professional in business or marketing, this book is a valuable guide. It'll give you a current and comprehensive understanding of how to leverage technology to create value for your customers and streamline your business processes. As it's the core text for a specialized course, you can trust you're getting in-depth, expert knowledge.
World Up-Scale Supermarkets - Thryft
Yoshiko Kasuga, I.M. Tao  | Books Nippan

World Up-Scale Supermarkets

RM33.13 MYR from RM18.24 MYR Save up to 46%

Goodreads rating: 0.0

RM33.13 MYR from RM18.24 MYR Save up to 46%

In stock: Very Good

If retail spaces fascinate you, "World Up-Scale Supermarkets" could be an enlightening read. It dives into the architectural design principles behind luxury supermarkets around the world. The book is an architectural journey that offers a look at how aesthetics, flow, and function come together in spaces we frequent but might not always notice the details of. It's for the design enthusiast who appreciates how a well-crafted environment can transform everyday shopping into an experience.
Operation and Supply Chain Management - Core 5E
F. Robert Jacobs, Richard Chase  | Mcgraw-hill Education

Operation and Supply Chain Management - Core 5E

from RM33.13 MYR

Goodreads rating: 3.47

from RM33.13 MYR

In stock: Like New

If you're looking to understand the heartbeat of a company, this book might be for you. It dives deep into how materials and products move from conception to customer, highlighting the significance of efficient operations. It's updated with a keen eye on harnessing data for smart decisions, making it a relevant and timely resource in the age of analytics.
Value at Risk, 3rd Ed. - Thryft
Philippe Jorion | Mcgraw Hill

Value at Risk, 3rd Ed.

RM100.14 MYR from RM40.58 MYR Save up to 61%

Goodreads rating: 3.85

RM100.14 MYR from RM40.58 MYR Save up to 61%

In stock: Very Good

Recommendation: This book is a must-read for anyone looking to understand and implement value at risk (VAR) in the field of risk management. Philippe Jorion provides comprehensive and up-to-date information on VAR, covering topics such as operational risk, risk budgeting, and new risk-management techniques. With the addition of short questions and exercises, this book is a valuable resource for both professionals and students in the field. It is the definitive guide to mastering risk management.
Scenario Planning Managing for the Future - Thryft
Gill Ringland | Wiley

Scenario Planning Managing for the Future

RM33.13 MYR from RM18.24 MYR Save up to 46%

Goodreads rating: 3.65

RM33.13 MYR from RM18.24 MYR Save up to 46%

In stock: Well Read

You’re navigating a business through turbulent times, and the predictable methods you've relied on are proving inadequate. "Scenario Planning" illuminates a structured path in the fog of uncertainty. Ditch those linear forecasting models; instead, explore alternative futures with extensive case studies to guide you. This isn't about predicting; it's about preparing. Tailored for both novices and seasoned planners, Gill Ringland’s approach helps devote your energy not to avoiding the inevitable but to sculpting it to your advantage.
The Internet Challenge to Television - Thryft
Bruce M. Owen | Harvard University Press

The Internet Challenge to Television

RM22.17 MYR from RM14.52 MYR Save up to 48%

Goodreads rating: 4.33

RM22.17 MYR from RM14.52 MYR Save up to 48%

In stock: Like New

After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone. The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction." While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.
Remix
New
Lawrence Lessig | Bloomsbury Academic

Remix

from RM55.47 MYR

Goodreads rating: 3.84

from RM55.47 MYR

In stock: Well Read

"Remix" is an invigorating tale that brings to life the intermingling worlds of music and relationships. If you resonate with stories of friendship tested by the thrilling, yet challenging, terrains of creative endeavors, this book could sing to your soul. It's for anyone who finds joy in the rhythm of life's unpredictable melodies.
Manufacturing - The Formidable Competitive Weapon
Wickham Skinner | Wiley

Manufacturing - The Formidable Competitive Weapon

from RM33.13 MYR

Goodreads rating: 3.0

from RM33.13 MYR

In stock: Well Read

If you're keen on understanding how manufacturing can be the ace up a company's sleeve, this book is for you. Wickham Skinner masterfully illustrates the connection between strategic manufacturing and overarching business goals. It's a deep dive that could redefine how you view the production floor's impact on the competitive landscape, especially insightful for those who thrive on corporate strategy insights.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

RM92.69 MYR from RM36.85 MYR Save up to 60%

Goodreads rating: 3.93

RM92.69 MYR from RM36.85 MYR Save up to 60%

In stock: Well Read

This book is a must-read for students studying services marketing. The authors have done an exceptional job of breaking down complex concepts into clear and simple language, making it easy for students to understand. The full-colored learning cues, graphics, and diagrams help capture and hold students' attention, while the global outlook of the cases and examples help students relate the concepts to real-world scenarios. The revised framework enhances the integration of chapters, providing a comprehensive understanding of services marketing. Instructors will also benefit from the enhanced instructor supplements, which include additional activities, example-based teaching slides, and a vast collection of case studies.
Living On The Fault Line - Managing For Shareholder Value In The Age Of The Internet - Thryft
Geoffrey A. Moore | Capstone Ltd

Living On The Fault Line - Managing For Shareholder Value In The Age Of The Internet

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.69

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Very Good

This book could be a good read for someone who is seeking guidance on how to effectively manage their company in an era of rapid technological change. Geoffrey A. Moore challenges traditional management practices and offers insights on adapting to the demands of the internet age. By providing practical strategies and examples, this book equips readers with the tools needed to navigate and thrive in a constantly evolving business landscape.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

RM55.47 MYR from RM25.69 MYR Save up to 54%

RM55.47 MYR from RM25.69 MYR Save up to 54%

In stock: Well Read

This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
Wave Three: The New Era in Network Marketing
Scott Degarmo, Richard Poe  | Prima Lifestyles

Wave Three: The New Era in Network Marketing

from RM122.47 MYR

Goodreads rating: 3.87

from RM122.47 MYR

In stock: Very Good

If you're considering diving into the realm of network marketing, "Wave Three" could be your indispensable guide. Richard Poe breaks down the concept of multilevel marketing with enthusiasm and clarity. It's the kind of book that might resonate with entrepreneurial spirits looking to understand the intricacies of network marketing and how to thrive within this business model. This book isn't just about the 'what' of network marketing—it delves into the 'why' and 'how,' potentially empowering you for success.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

RM29.41 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 3.79

RM29.41 MYR from RM14.52 MYR Save up to 56%

In stock: Very Good

This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
Rembrandts in the Attic : Unlocking the Hidden Value of Patents - Thryft

Rembrandts in the Attic : Unlocking the Hidden Value of Patents

RM29.41 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 3.41

RM29.41 MYR from RM14.52 MYR Save up to 56%

In stock: Well Read

"Rembrandts in the Attic" is a must-read for CEOs, managers, and business development executives who want to learn how to use patents to gain a competitive advantage. The book provides practical strategies and case studies on how successful firms have used patents to capture and defend markets, boost revenues, and enhance the commercial success of their enterprises. The authors' patent-enhanced 'Grow-Fix-Sell triage' and 'IP-3' strategy provide a comprehensive framework for mapping out technology trends, uncovering competitors' strategies and capabilities, and better allocating corporate resources.
Bond Market Securities - Thryft
Choudhry Moorad | Financial Times Management

Bond Market Securities

RM148.53 MYR from RM70.36 MYR Save up to 53%

Goodreads rating: 0.0

RM148.53 MYR from RM70.36 MYR Save up to 53%

In stock: Well Read

If finance is your realm and understanding the ever-evolving bond market is your quest, "Bond Market Securities" is a lighthouse in murky waters. Moorad's clear explanations demystify the principles and instruments that make up the debt market. From yield curve models to index-linked bond analytics, it's indispensable for those looking to deepen their financial acumen or for professionals seeking a refresher.
Industrial Organization: Theory and Applications
Oz Shy | The Mit Press

Industrial Organization: Theory and Applications

RM81.52 MYR from RM66.63 MYR Save up to 22%

Goodreads rating: 4.27

RM81.52 MYR from RM66.63 MYR Save up to 22%

In stock: Well Read

If you're delving into the relationship between market structures and legal frameworks, "Industrial Organization: Theory and Applications" could be the mental gym you need. It simplifies complex concepts, making them accessible without losing their vital rigor. Perfect for those who want a substantial, yet approachable entry into the intricacies of how industries operate under various market conditions. Whether you’re an undergraduate looking to grasp foundational theories or a master's student in need of a concise guide, this text will meet you where you are in your academic journey.
The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter | Ibm Press

The New Language of Business : SOA & Web 2.0

from RM18.88 MYR

Goodreads rating: 3.45

from RM18.88 MYR

In stock: Very Good

0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.
Win With Advanced Business Analytics - Creating Business Value From Your Data - Thryft
Jesse Harriott, Jean-Paul Isson  | Wiley

Win With Advanced Business Analytics - Creating Business Value From Your Data

RM81.52 MYR from RM36.85 MYR Save up to 57%

Goodreads rating: 3.75

RM81.52 MYR from RM36.85 MYR Save up to 57%

In stock: Like New

This book could be a good read for someone who wants to understand how to leverage data analytics to gain a competitive edge in their business. With clear explanations and real-life case studies from different industries, the book helps you see the value of analytics and provides a comprehensive framework for implementing business analytics strategies. By reading this book, you will learn how to utilize various types of data intelligence, such as web analytics, customer feedback, and industry intelligence, to make informed decisions and outpace the competition.
What's In A Name? - Advertising And The Concept Of Brands
New
John Philip Jones | Jossey-bass Inc Pub

What's In A Name? - Advertising And The Concept Of Brands

from RM33.13 MYR

Goodreads rating: 3.8

from RM33.13 MYR

In stock: Well Read

If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
Operations Strategy: Competing in the 21st Century - Thryft
Sara L. Beckman, Donald Barry Rosenfield  | Mcgraw-hill

Operations Strategy: Competing in the 21st Century

RM33.13 MYR from RM21.96 MYR Save up to 37%

Goodreads rating: 5.0

RM33.13 MYR from RM21.96 MYR Save up to 37%

In stock: Very Good

If you're looking to sharpen your understanding of the operational decisions that drive successful businesses, this book does more than just break down concepts. It marries strategic oversight with practical analytical models, offering a dual lens to view the challenges and solutions found in real-world business management. Readers like you, eager to dive into the intricacies of operations with contemporary examples, will find its up-to-date research particularly valuable in crafting a modern operations strategy.
Direct Marketing: Strategy, Planning, Execution
Edward L. Nash | Mcgraw Hill

Direct Marketing: Strategy, Planning, Execution

from RM33.13 MYR

Goodreads rating: 3.48

from RM33.13 MYR

In stock: Very Good

If you're delving into direct marketing strategies, Nash's book could be an invaluable tool. It's been updated to embrace the digital frontier, integrating online marketing while also retaining rich insights about telemarketing and traditional media. Turn the pages and you might just find your marketing efforts shifting into a higher, more effective gear.
Singapore Inc: A Century of Business Success in Global Markets - Strategies, Innovations, and Insights from Singapore's Top Corporations
Leon Choong, Easwaramoorthy Rangaswamy, Ian Jamieson  | Routledge

Singapore Inc: A Century of Business Success in Global Markets - Strategies, Innovations, and Insights from Singapore's Top Corporations

from RM77.80 MYR

Goodreads rating: 0.0

from RM77.80 MYR

In stock: Like New

Business enthusiasts and entrepreneurial minds will appreciate "Singapore Inc." as it elegantly unpacks the factors contributing to the success of Singapore's top corporations. It's a deep dive into the strategic maneuvers that allowed these businesses to flourish in the global market. If you're looking to understand the fusion of innovation, adaptability, and sustainability in a real-world context, this comprehensive study will provide both inspiration and practical insights.
Future Proofing : Strategy 03.10 - Thryft
David W. Birchall, George Tovstiga  | Capstone

Future Proofing : Strategy 03.10

RM21.96 MYR from RM14.52 MYR Save up to 51%

Goodreads rating: 3.67

RM21.96 MYR from RM14.52 MYR Save up to 51%

In stock: Well Read

"Future Proofing: Strategy 03.10" is a great read for anyone interested in learning how to manage future uncertainties and stay ahead of the game. With insightful examples and lessons from benchmark businesses, readers will gain a better understanding of how to identify alternative scenarios, track technology changes, and develop a blueprint for action. The glossary of key concepts and comprehensive resources guide also make it a valuable reference tool for any business person looking to future-proof their strategy.
Microcosm: the Quantum Revolution : The Quantum Revolution in Economics and Technology - Thryft
George Gilder | Free Press

Microcosm: the Quantum Revolution : The Quantum Revolution in Economics and Technology

RM33.13 MYR from RM25.69 MYR Save up to 30%

Goodreads rating: 4.32

RM33.13 MYR from RM25.69 MYR Save up to 30%

In stock: Well Read

George Gilder's "Microcosm" intriguingly unpacks the enormity of how quantum leaps in technology are reshaping our economic landscape. If you're fascinated by the intersection of innovation and market forces, and enjoy narratives that include expert testimonies and forward-looking perspectives, this book is a treasure chest of insights. It's like peering through a high-definition telescope into the future of global power dynamics.
FutureShop : How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want - Thryft
Daniel Nissanoff | Penguin Press Hc, The

FutureShop : How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want

RM25.69 MYR from RM14.52 MYR Save up to 56%

Goodreads rating: 3.14

RM25.69 MYR from RM14.52 MYR Save up to 56%

In stock: Very Good

FutureShop by Daniel Nissanoff could be a good read for those interested in the future of shopping. This book explains how the online auction culture is changing and how it will revolutionize the way we buy and sell things. It explores how easy it will be for consumers to purchase the brands they want by embracing a new norm of temporary ownership and regularly selling or exchanging what they no longer require. The book also provides insights into the challenges retailers and brand managers will face in this new market. The most unique feature of this book is the idea of "temporary ownership," which means consumers can buy what they really want and then sell it again guilt-free, to reach for the things that will thrill them over and over again.
Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

RM118.75 MYR from RM66.63 MYR Save up to 46%

Goodreads rating: 5.0

RM118.75 MYR from RM66.63 MYR Save up to 46%

In stock: Very Good

If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.
The Want Makers
Eric Clark | Penguin Books

The Want Makers

from RM33.13 MYR

Goodreads rating: 3.67

from RM33.13 MYR

In stock: Very Good

"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
International Marketing - Thryft
Mark D. Griffiths, Andreas Riege, Masaaki Kotabe  | Wiley

International Marketing

RM44.30 MYR from RM18.24 MYR Save up to 60%

Goodreads rating: 4.0

RM44.30 MYR from RM18.24 MYR Save up to 60%

In stock: Well Read

Recommended for students studying international business. Provides real-world examples and highlights the importance of understanding competition from local SMEs and MNCs.
Make Your Website Work for You: How to Convert Online Content Into Profits - Thryft
Jeff Cannon | Mcgraw-hill Professional

Make Your Website Work for You: How to Convert Online Content Into Profits

RM48.02 MYR from RM25.69 MYR Save up to 50%

Goodreads rating: 4.0

RM48.02 MYR from RM25.69 MYR Save up to 50%

In stock: Very Good

If you're running or planning to run an online business, you'll find "Make Your Website Work for You" to be a treasure trove of ideas. Jeff Cannon laid out strategies back in 2000 that are foundational even today. From understanding how to leverage consumer information to utilizing e-mail and newsletters effectively, this book could give you a solid grounding in the digital marketplace.
Turning the Tables: A Machiavellian Strategy for Dealing with Japan - Thryft
Dan Burstein | Simon & Schuster

Turning the Tables: A Machiavellian Strategy for Dealing with Japan

RM36.85 MYR from RM18.24 MYR Save up to 55%

Goodreads rating: 2.5

RM36.85 MYR from RM18.24 MYR Save up to 55%

In stock: Very Good

Turning the Tables offers a unique insight into the interdependent economic relationship between the US and Japan. Burstein challenges the "get tough" attitudes of his contemporaries and suggests embracing Japan as a partner in rebuilding the US economy. His proposal for a Trans-Pacific economic community not only illuminates a road toward long-term solutions to conflicts in US-Japan relations but also offers a blueprint for stimulating new economic growth, raising productivity, and creating jobs.
New Product Success Stories : Lessons from Leading Innovators - Thryft
Robert J. Thomas | Wiley

New Product Success Stories : Lessons from Leading Innovators

RM48.02 MYR from RM18.24 MYR Save up to 62%

Goodreads rating: 4.0

RM48.02 MYR from RM18.24 MYR Save up to 62%

In stock: Well Read

"New Product Success Stories" provides a rare opportunity to learn the secrets behind new product development. Each of the 24 stories follows a similar format, providing a brief history of the product idea, a company profile, a blow-by-blow account of the development process, and an explanation of the product's success. It is a must-read for business people, practitioners, and students involved in new product development who seek insights and inspiration from successful innovators.
Seeing Differently - Insights on Innovation
John Seely Brown | Harvard Business Review Press

Seeing Differently - Insights on Innovation

from RM33.13 MYR

Goodreads rating: 3.93

from RM33.13 MYR

In stock: Very Good

If you're feeling stuck in the old ways of doing business or you're eager to foster a culture of continuous innovation in your workplace, "Seeing Differently" could be your guide. Each article serves as a window into how emerging technologies and ideas can transform the way you approach challenges and opportunities, making it an invaluable asset for forward-thinking professionals.
Derivatives - Thryft
London Reuters Limited | Wiley

Derivatives

RM59.19 MYR from RM25.69 MYR Save up to 61%

Goodreads rating: 3.6

RM59.19 MYR from RM25.69 MYR Save up to 61%

In stock: Very Good

This book is an excellent introductory text for novice traders, investors, and trainers in financial institutions. It introduces financial instruments such as futures, options, and swaps and explains their basic concepts, applications in trading, hedging, and arbitrage. The book includes examples, summaries and overviews at the end of each chapter, quizzes, and further resources which point to other books, articles and internet tools to widen readers' comprehension of derivatives and entrench their foundation in the subject. The book is an invaluable starting block for those new to the field of derivatives.
Market Unbound : Unleashing Global Capitalism - Thryft
Lowell L. Bryan, Diana Farrell  | Wiley

Market Unbound : Unleashing Global Capitalism

RM21.96 MYR from RM14.52 MYR Save up to 43%

Goodreads rating: 4.0

RM21.96 MYR from RM14.52 MYR Save up to 43%

In stock: Well Read

Market Unbound is a vital read for anyone interested in the future of the world economy, particularly for investors, corporations and financial organizations. This book provides readers with a detailed outline of the path leading to an open, global market and its impact on different sectors of business and finance. The book is based on extensive research, including relevant case studies and examples, and uncovers how a government’s ability to control its financial system is being threatened by globalized capital markets.
The Mathematics of Games of Strategy: Theory and Applications
Melvin Dresher | Dover Publications

The Mathematics of Games of Strategy: Theory and Applications

from RM62.91 MYR

Goodreads rating: 4.11

from RM62.91 MYR

In stock: Well Read

If you're intrigued by how strategic decisions are crafted when you don't have all the pieces of the puzzle, this book is for you. Melvin Dresher, a skilled mathematician, breaks down complex theories with clarity, making them accessible to readers interested in the practical applications of game theory to various fields like business and economics. Reading this could change the way you approach decision making under uncertainty.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.