Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Start-Up Nation : The Story of Israel's Economic Miracle - Thryft
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from RM41.05 MYR

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What the world can learn from Israel's meteoric economic success.Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK?With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.
The Founder's Dilemmas : Anticipating and Avoiding the Pitfalls That Can Sink a Startup - Thryft
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from RM41.59 MYR

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A guide to the early decisions that can make or break startup venturesOften downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders.People problems are the leading cause of failure in startups. This book offers solutions.
Big Data : The Essential Guide to Work, Life and Learning in the Age of Insight - Thryft
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from RM27.24 MYR

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In the age of big data, we can crunch an incomprehensible amount of information, providing invaluable insights we wouldn't otherwise have.We're just starting to reap the benefits: tracking vital signs to foresee infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decision? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit?In this groundbreaking and fascinating book, two of the world's most-respected big data experts reveal the reality of a new world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.This new and expanded edition also details the effects big data is having on education and learning.
Big Data : A Revolution That Will Transform How We Live, Work and Think - Thryft
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from RM30.76 MYR

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Este livro apresenta uma análise reveladora da maior tendência na tecnologia e do drástico impacto que ela terá sobre a economia, a ciência e a sociedade como um todo. Big data se refere à nossa recém-descoberta capacidade de reunir grandes quantidades de informações, analisá-las num instante e chegar a incríveis conclusões. Essa abordagem pode traduzir vários fenômenos – do preço das passagens aéreas ao texto de milhões de livros – numa forma pesquisável, e usa nosso crescente poder computacional para descobrir epifanias que nunca teríamos observado. Uma revolução semelhante à Internet e talvez até mesmo à imprensa, o big data mudará a maneira como pensamos sobre os negócios, a saúde, a política, a educação e a inovação nos anos vindouros. Ele também gera novas ameaças, do fim da privacidade como a conhecemos à ideia de sermos penalizados pelo que ainda não fizemos, com base na capacidade que o big data tem de prever nosso comportamento futuro. Nesta obra brilhantemente clara e surpreendente, dois especialistas explicam o que é o big data, como ele mudará nossas vidas e o que podemos fazer para nos protegermos de seus perigos. Big data é o primeiro grande livro sobre a próxima grande moda.
The Efficiency Paradox : What Big Data Can't Do - Thryft
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Edward Tenner | Vintage

The Efficiency Paradox : What Big Data Can't Do

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Goodreads rating: 3.29

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A "skillful and lucid" ( The Wall Street Journal ) way of thinking about efficiency, challenging our obsession with it—and offering a new understanding of how to benefit from the powerful potential of serendipity.Algorithms, multitasking, the sharing economy, life our culture can't get enough of efficiency. One of the great promises of the Internet and big data revolutions is the idea that we can improve the processes and routines of our work and personal lives to get more done in less time than we ever have before. There is no doubt that we're performing at higher levels and moving at unprecedented speed, but what if we're headed in the wrong direction?Melding the long-term history of technology with the latest headlines and findings of computer science and social science, The Efficiency Paradox questions our ingrained assumptions about efficiency, persuasively showing how relying on the algorithms of digital platforms can in fact lead to wasted efforts, missed opportunities, and, above all, an inability to break out of established patterns. Edward Tenner reveals what we and our institutions, when equipped with an astute combination of artificial intelligence and trained intuition, can learn from the random and unexpected.
Platform Capitalism - Thryft
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Nick Srnicek | Polity

Platform Capitalism

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Goodreads rating: 3.93

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This book is relevant for anyone interested in understanding the economic landscape of current times and how it is being shaped by big tech companies. The author offers in-depth analysis of how the foundation of economy is being rapidly divided among a few dominant platforms. The uniqueness of this book lies in its critical examination of the new business forms and how their rise is posing significant challenges to any vision of a post-capitalist future.
Bad Blood - Secrets And Lies In A Silicon Valley Startup - Thryft
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RM22.57 MYR

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The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers.In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work.For years, Holmes had been misleading investors, FDA officials, and her own employees. When Carreyrou, working at The Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos articles in late 2015. By early 2017, the company's value was zero and Holmes faced potential legal action from the government and her investors. Here is the riveting story of the biggest corporate fraud since Enron, a disturbing cautionary tale set amid the bold promises and gold-rush frenzy of Silicon Valley.
The Innovator's Dilemma : The Revolutionary Book That Will Change the Way You Do Business - Thryft
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from RM28.87 MYR

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“Absolutely brilliant. Clayton Christensen provides an insightful analysis of changing technology and its importance to a company’s future success.”—Michael R. Bloomberg “This book ought to chill any executive who feels bulletproof —and inspire entrepreneurs aiming their guns.”— Forbes The Innovator’s Dilemma is the revolutionary business book that has forever changed corporate America. Based on a truly radical idea—that great companies can fail precisely because they do everything right—this Wall Street Journal, Business Week and New York Times Business bestseller is one of the most provocative and important business books ever written. Entrepreneurs, managers, and CEOs ignore its wisdom and its warnings at their great peril.
The Everything Store: Jeff Bezos and the Age of Amazon - Thryft
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Stone Brad | Random House Uk

The Everything Store: Jeff Bezos and the Age of Amazon

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Goodreads rating: 4.14

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"The Everything Store" offers an unparalleled look into the creation of Amazon, the largest company in the world. Through his exhaustive research, Brad Stone uncovers the man behind the success, Jeff Bezos, and his unrelenting drive to revolutionize retail. This book would be a great read for anyone interested in the story of one of the most influential companies in the world and its visionary founder.
Automate This : How Algorithms Came to Rule Our World - Thryft
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Christopher Steiner | Portfolio

Automate This : How Algorithms Came to Rule Our World

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Goodreads rating: 3.82

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The rousing story of the last gasp of human agency and how today’s best and brightest minds are endeavoring to put an end to it. It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills—and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These “bots” started with human programming and logic, but now their reach extends beyond what their creators ever expected. In this fascinating, frightening book, Christopher Steiner tells the story of how algorithms took over—and shows why the “bot revolution” is about to spill into every aspect of our lives, often silently, without our knowledge. The May 2010 “Flash Crash” exposed Wall Street’s reliance on trading bots to the tune of a 998-point market drop and $1 trillion in vanished market value. But that was just the beginning. In Automate This, we meet bots that are driving cars, penning haiku, and writing music mistaken for Bach’s. They listen in on our customer service calls and figure out what Iran would do in the event of a nuclear standoff. There are algorithms that can pick out the most cohesive crew of astronauts for a space mission or identify the next Jeremy Lin. Some can even ingest statistics from baseball games and spit out pitch-perfect sports journalism indistinguishable from that produced by humans. The interaction of man and machine can make our lives easier. But what will the world look like when algorithms control our hospitals, our roads, our culture, and our national security? What hap­pens to businesses when we automate judgment and eliminate human instinct? And what role will be left for doctors, lawyers, writers, truck drivers, and many others?  Who knows—maybe there’s a bot learning to do your job this minute.
The Quants : How a New Breed of Math Whizzes Conquered Wall Street and Nearly Destroyed It - Thryft
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from RM32.59 MYR

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Recommended for those interested in finance & mathematics. Provides an insightful look into the world of financial engineering and the consequences that followed.
The Second Machine Age : Work, Progress, and Prosperity in a Time of Brilliant Technologies - Thryft
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from RM32.42 MYR

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In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.
Cryptocurrency : How Bitcoin and Digital Money are Challenging the Global Economic Order - Thryft
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from RM30.59 MYR

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Recommendation: Cryptocurrency is an eye-opening read that explores the transformative potential of cryptocurrencies, providing a guide to the future of the financial system. It demystifies the concept of bitcoin and explains where it fits into the cultural zeitgeist, pointing towards the cultural, social, and economic implications of the digital currency that could reshape our world. The book shows how cryptocurrencies bypass the elites, cut out the gatekeepers, and provide a transparent system that could bring about a democratic revolution in money. Whether you're new to blockchain and digital money or already an enthusiast, this book offers insights and guidance on the future of money.
How We Got to Now : Six Innovations that Made the Modern World - Thryft
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from RM32.11 MYR

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From Steven Johnson, the bestselling author of Where Good Ideas Come From, comes How We Got to Now, the companion book to his six-part BBC One television series exploring the power and the legacy of great ideas.How did photography bring about social reform? What connects refrigeration to Hollywood? And how did our battle against dirt help create smartphones? In this story of ingenious breakthroughs and unsung heroes, Steven Johnson explores the essential innovations that changed the world and how we live in it.'A new Steven Johnson book is something not to be missed. The author has become the leading writer on how inventions happen' Daniel Finkelstein, The Times, Books of the Year'Graceful and compelling ... you'll find yourself exhilarated' The New York Times Book Review'Readable, entertaining, and a challenge to any jaded sensibility that has become inured to the everyday miracles all around us' Peter Forbes, Guardian'This nimble history of invention . . .is a many-layered delight' Nature
AIQ: How People and Machines Are Smarter Together
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Nick Polson | St. Martin's Press

AIQ: How People and Machines Are Smarter Together

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Goodreads rating: 4.16

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AIQ by Nick Polson and James Scott might just be what you need if you're curious about the fusion of human intelligence with advanced technology but prefer storytelling over technical jargon. It's a book that takes you through the evolution of AI, illustrating its potential to enhance our decisions and lives. Picture yourself understanding and conversing about AI as fluidly as you discuss your favorite smartphone features, all thanks to the accessible wisdom AIQ provides.
Winning on Purpose : The Unbeatable Strategy of Loving Customers - Thryft
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from RM28.73 MYR

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Winning on Purpose could be a good read for entrepreneurs and business leaders who are looking to enhance their customer loyalty. The book provides insights into the Net Promoter System and how businesses with superior NPS can consistently deliver higher returns to shareholders across various industries. The author delves deep into the concept of Earned Growth Rate (EGR), which helps businesses leverage the power of NPS to achieve both personal and business success. This book is an indispensable guide for inspiring customer love within your own team.
Thank You For Being Late - An Optimist's Guide To Thriving In The Age Of Accelerations - Thryft
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This book would be a good read for anyone who feels overwhelmed by the pace of modern life and is searching for guidance on how to thrive in our fast-paced society. With a mix of personal stories, global trends, and practical advice, Thomas L. Friedman offers an optimistic perspective on the challenges of the digital age. He helps readers understand the dynamics behind these accelerations and provides insights on how to adapt and find meaning in a constantly changing world.
Start-Up Nation : The Story of Israel's Economic Miracle - Thryft
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Senor Dan; Singer | Twelve

Start-Up Nation : The Story of Israel's Economic Miracle

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Goodreads rating: 4.1

from RM26.63 MYR

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START-UP NATION addresses the trillion dollar How is it that Israel - a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful and stable nations like Japan, China, India, Korea, Canada and the UK?With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality - all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.
The Quest : Energy, Security, and the Remaking of the Modern World - Thryft
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from RM38.41 MYR

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Selected by The New York Times Book Review as a Notable Book of the Year In this gripping account of the quest for the energy that our world needs, Daniel Yergin continues the riveting story begun in his Pulitzer Prize-winning book, The Prize. A master storyteller as well as a leading energy expert, Yergin shows us how energy is an engine of global political and economic change. It is a story that spans the energies on which our civilization has been built and the new energies that are competing to replace them. From the jammed streets of Beijing to the shores of the Caspian Sea, from the conflicts in the Mideast to Capitol Hill and Silicon Valley, Yergin takes us into the decisions that are shaping our future.The drama of oil-the struggle for access, the battle for control, the insecurity of supply, the consequences of use, its impact on the global economy, and the geopolitics that dominate it-continues to profoundly affect our world.. Yergin tells the inside stories of the oil market and the surge in oil prices, the race to control the resources of the former Soviet empire, and the massive mergers that transformed the landscape of world oil. He tackles the toughest questions: Will we run out of oil? Are China and the United States destined to come into conflict over oil? How will a turbulent Middle East affect the future of oil supply?Yergin also reveals the surprising and sometimes tumultuous history of nuclear and coal, electricity, and the "shale gale" of natural gas, and how each fits into the larger marketplace. He brings climate change into unique perspective by offering an unprecedented history of how the field of climate study went from the concern of a handful of nineteenth- century scientists preoccupied with a new Ice Age into one of the most significant issues of our times.He leads us through the rebirth of renewable energies and explores the distinctive stories of wind, solar, and biofuels. He offers a perspective on the return of the electric car, which some are betting will be necessary for a growing global economy.The Quest presents an extraordinary range of characters and dramatic stories that illustrate the principles that will shape a robust and flexible energy security system for the decades to come. Energy is humbling in its scope, but our future requires that we deeply understand this global quest that is truly reshaping our world.
The Attention Merchants : The Epic Scramble to Get Inside Our Heads - Thryft
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Tim Wu | Vintage

The Attention Merchants : The Epic Scramble to Get Inside Our Heads

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Goodreads rating: 4.07

from RM31.00 MYR

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This book is a great read for anyone interested in understanding how attention has become the most sought after commodity in today's world. It traces the history of attention merchants, from printed newspapers to radio, television, and digital media, and details the techniques used to capture and sell human attention. Wu's vivid storytelling and incisive commentary make this book an eye-opening read that is sure to leave a lasting impression on readers.
Flash Boys : A Wall Street Revolt - Thryft
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Michael Lewis | W. W. Norton & Company

Flash Boys : A Wall Street Revolt

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Goodreads rating: 4.14

from RM36.72 MYR

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Four years after his #1 bestseller The Big Short, Michael Lewis returns to Wall Street to report on a high-tech predator stalking the equity markets.Flash Boys is about a small group of Wall Street guys who figure out that the U.S. stock market has been rigged for the benefit of insiders and that, post–financial crisis, the markets have become not more free but less, and more controlled by the big Wall Street banks. Working at different firms, they come to this realization separately; but after they discover one another, the flash boys band together and set out to reform the financial markets. This they do by creating an exchange in which high-frequency trading—source of the most intractable problems—will have no advantage whatsoever.The characters in Flash Boys are fabulous, each completely different from what you think of when you think “Wall Street guy.” Several have walked away from jobs in the financial sector that paid them millions of dollars a year. From their new vantage point they investigate the big banks, the world’s stock exchanges, and high-frequency trading firms as they have never been investigated, and expose the many strange new ways that Wall Street generates profits.The light that Lewis shines into the darkest corners of the financial world may not be good for your blood pressure, because if you have any contact with the market, even a retirement account, this story is happening to you. But in the end, Flash Boys is an uplifting read. Here are people who have somehow preserved a moral sense in an environment where you don’t get paid for that; they have perceived an institutionalized injustice and are willing to go to war to fix it.
The Seventh Sense : Power, Fortune, and Survival in the Age of Networks - Thryft
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from RM54.82 MYR

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The Seventh Sense is an insightful workbook for people who want to navigate a complex and ever-evolving system successfully. The book highlights how our world's systems are becoming more interconnected and explains how individuals can take advantage of these networks to gain wealth, power, and prosperity while others are being left behind. This book is perfect for entrepreneurs, politicians, business leaders, and anyone seeking to understand the inner workings of the global economy.
The Four : The Hidden DNA of Amazon, Apple, Facebook, and Google - Thryft
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from RM34.58 MYR

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Cuốn sách vạch trần bản chất của Amazon, Apple, Facebook và Google Được dịch sang 22 thứ tiếng, nằm trong danh sách “best seller” của cả New York Times và USATODAY, Tứ Đại Quyền Lực (The Four) khiến cả thế giới rúng động vì lượng sự thật nó hàm chứa trong nội dung. Quyển sách được khuyến cáo với người đọc là họ sẽ bàng hoàng không hề nhẹ trước những điều mình đọc…“Đây là quái vật của dòng sách kinh tế. Cuốn sách thiết yếu và bao quát này hết sức sắc bén, thú vị và cay nghiệt. Những nhận xét thẳng và thật của Scott Galloway chẳng kiêng dè bất cứ một đại gia công nghệ nào. Thực sự là một cuốn sách đáng đọc”, Chuyên gia tâm lý Adam Alter, giảng viên ngành tâm lý học tại trường kinh doanh Stern thuộc Đại học New York nhận xét như thế khi đọc xong Tứ Đại Quyền Lực. Đây là cuốn sách đầu tay của Scott Galloway, một giáo sư tại khoa Kinh doanh Stern thuộc đại học New York, phụ trách giảng dạy về chiến lược thương hiệu và tiếp thị số cho các học viên MBA năm thứ hai.Scott là một nhà đầu tư, đã sáng lập 9 công ty bao gồm L2, Red Envelope và Prophet. Anh cũng từng lọt vào danh sách 50 Giáo sư Kinh doanh Xuất sắc nhất thế giới của trang thông tin Poets & Quants vào năm 2012. Loạt clip hàng tuần Winners and Losers của ông trên YouTube đã thu hút được hàng chục triệu lượt xem. Vậy, tác phẩm của một giáo sư “siêu” kinh doanh này hấp dẫn người đọc ở điểm nào?Đầu tiên, đây là tác phẩm “đụng chạm” trực diện chuyện kinh doanh của Amazon, Apple, Facebook và Google, bốn doanh nghiệp có sức ảnh hưởng áp đảo nhất hành tinh này hiện nay. Bằng sự tôn trọng tuyệt đối, giáo sư Scott Galloway ghi nhận thành công và hành trình thành công của những tên tuổi đình đám nhất trong giới công nghệ này. Những con số, những phép so sánh mà tác giả mang đến cho người đọc khả năng hình dung các “ông lớn” này đang lớn đến mức nào. Đi sâu vào chiến lược kinh doanh của bốn cái tên hàng đầu, Scott Galloway cùng đồng thời lý giải từng quyết định, từng thương vụ lớn mà những doanh nghiệp này đã thực hiện. Ông quan niệm, hiểu được sự lựa chọn của bộ tứ quyền lực là hiểu được mô hình kinh doanh và cách họ tạo ra giá trị trong kỷ nguyên số. “Tôi viết cuốn sách này với hy vọng độc giả sẽ có được cái nhìn thấu đáo và nhận ra được thế mạnh của doanh nghiệp trong một nền kinh tế mà chưa bao giờ dễ trở thành tỷ phú như bây giờ, nhưng cũng chưa bao giờ trở thành triệu phú khó đến vậy”, tác giả chia sẻ. Tuy nhiên, điều khiến tác phẩm của Scott Galloway cực kỳ hấp dẫn là vì ông đã không kiêng dè khi chứng minh, hiểu biết của cả thế giới về bốn cái tên quyền lực kia gần như đều… sai bét. Vượt thoát khỏi làn khói thần bí vây quanh bộ tứ quyền lực ấy che mắt, ông thẳng tay lột phăng chiếc mặt nạ dát vàng của bộ tứ quyền lực để mổ xẻ chiến lược và năng lực thao túng siêu phàm của họ, từ đó giúp độc giả học hỏi và áp dụng những kỹ thuật đó vào sự nghiệp của chính mình.Trong nửa đầu quyển sách, tác giả đưa người đọc vào quá trình xem xét từng chàng kỵ binh và phân tích những chiến lược của họ. Các doanh nghiệp khác có thể học gì từ những chiến lược này. Trong phần thứ hai là cách thức nhận diện những thế mạnh cạnh tranh của bộ tứ này, xem cách kinh doanh mới của họ đang diễn tiến như thế nào. Bên cạnh đó, tac giả cũng cho người đọc thấy được cách thức bộ tứ bảo vệ thị trường của mình ra sao.Bằng một phong thái hết sức từ tốn, Scott Galloway đưa người đọc từ bất ngờ này sang bất ngờ khác. Đâu là tội lỗi của bốn chàng kỵ binh này? Họ đã lợi dụng các chính phủ và đối thủ cạnh tranh như thế nào trong việc bảo vệ sở hữu trí tuệ?Không chỉ dừng lại ở bốn cái tên khổng lồ, tác giả mở rộng bức tranh, mang đến độc giả cái nhìn toàn cảnh bằng cách điểm mặt các ứng cử viên công nghệ sáng giá khác, từ Netflix đến Alibaba, một Amazon thu nhỏ của Trung Hoa, rồi Uber và những người khổng lồ một thời từng làm mưa làm gió như IBM, Microsoft… để cùng tìm câu trả lời cho câu hỏi liệu họ có thể quay lại đường đua hay không? Ai trong số họ có khả năng phát triển một nền tảng chi phối hơn so với bộ tứ hiện tại? Ai sẽ có khả năng trở thành chàng kỵ binh thứ năm? Và, bộ tứ sẽ đưa con người đi đến đâu.Vạch trần bản chất kinh doanh của bốn doanh nghiệp đang ảnh hưởng rất lớn đến đời sống con người nhưng Tứ Đại Quyền lực của Scott Galloway không gây hoang mang cho người đọc. Cuộc trò chuyện ông với độc giả đầy giá trị khi ông cùng người đọc nhìn vào bản thân mình, xem những tính chất nghề nghiệp nào giúp chúng ta tồn tại và có thể hưởng lợi trong kỷ nguyên của bộ tứ quyền lực này. Như lời vị doanh nhân nổi tiếng Calvin McDonald, CEO của Sephora, Scott Galloway thành thật và táo bạo đến tàn nhẫn nhưng cuốn sách này sẽ buộc bạn thay đổi cách nghĩ của mình.Sách do nhà báo Lương Trọng Vũ, Kênh truyền hình FBNC chuyển ngữ, First News thực hiện, NXB Tổng Hợp TP.HCM ấn hành.
The Long Tail : Why the Future of Business Is Selling Less of More - Thryft

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If you've ever wondered why online stores can stock seemingly endless product ranges, "The Long Tail" is for you. It's an eye-opener that explains how the digital economy allows businesses to profit from selling a wider variety of less popular items. The book is essentially a map to understanding and navigating the vast choices of the digital marketplace.
FUTURE SHOCK - Thryft
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Alvin Toffler | Pan Books

FUTURE SHOCK

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Future Shock is the disease of change. Its symptoms are already here. Future Shock tells what happens to people overwhelmed by too rapid change. Future Shock looks at the human side of tomorrow. Brilliantly disturbing, it analyses the new and dangerous society now emerging and shows how to come to terms with the future.
The Airbnb Story : How Three Guys Disrupted an Industry, Made Billions of Dollars ... and Plenty of Enemies - Thryft
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Leigh Gallagher | Virgin Books

The Airbnb Story : How Three Guys Disrupted an Industry, Made Billions of Dollars ... and Plenty of Enemies

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The Airbnb Story tells the captivating tale of how Airbnb came to be one of the largest providers of accommodations in the world in less than a decade. This book is fit for entrepreneurs and business enthusiasts who are looking to learn more about one of Silicon Valley's top-tier startups. It not only captures the remarkable journey of Airbnb, but also dives into the disruptive nature of the hotel industry. Leigh Gallagher provides insights into the controversies that the company has faced, along with the challenges that arose as a result of public rental in private neighbourhoods. The book also takes an in-depth look at Brian Chesky, the curious co-founder and CEO of Airbnb. Anyone looking to be inspired by unconventional ideas would find this book an exciting read.
The Lean Startup : How Constant Innovation Creates Radically Successful Businesses - Thryft
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THE INTERNATIONAL BESTSELLING SENSATION' The Lean Startup changes everything.' - Harvard Business Review----------Most new businesses fail. But most of those failures are preventable.The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.With over a million copies sold across the globe, now is your time to think Lean.
The Fourth Industrial Revolution - Thryft
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Klaus Schwab | Currency

The Fourth Industrial Revolution

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"The Fourth Industrial Revolution" is a must-read for those interested in understanding the profound impacts of emerging technologies. Klaus Schwab deftly outlines the groundbreaking technological advancements that will shape the future, ranging from supercomputers to biosynthetic materials, and how they will affect industries, economies, and societies. With bold ideas on how to harness these changes, Schwab offers a unique perspective on how we can strive towards a more ethical and better future.
Growth : From Microorganisms to Megacities - Thryft
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Vaclav Smil | The Mit Press

Growth : From Microorganisms to Megacities

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Goodreads rating: 3.88

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This book offers a comprehensive investigation into growth, from microorganisms to megacities. It presents a unique take on our collective striving for growth and its impact on society. It is an insightful read for those interested in the dynamics of the global economy and the challenges posed by our obsession with growth.
What's Your Digital Business Model? : Six Questions to Help You Build the Next-Generation Enterprise - Thryft
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Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.
Console Wars : Sega, Nintendo, and the Battle That Defined a Generation - Thryft
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Console Wars would be a great read for video game enthusiasts interested in the history and business aspect of the industry. The book provides an in-depth look at how Sega challenged Nintendo's video game monopoly, the unconventional tactics used by Tom Kalinske and his team to transform Sega, and the corporate war that followed. It is unique in its focus on the business side of the video game industry and provides insights into the strategies of market leaders.
Amazon : How the World's Most Relentless Retailer will Continue to Revolutionize Commerce - Thryft
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"Amazon" by Natalie Berg is an insightful analysis of the rise of the ecommerce behemoth. The book delves into the disruptive retail strategies of Amazon, providing valuable lessons for any business in the ecommerce sector. Berg analyzes Amazon's cutting-edge innovations, such as voice technology and checkout-free stores, and how they will fundamentally change the way consumers shop. This book is a must-read for anyone interested in understanding the future of retail and how Amazon's initiatives will impact the sector."
The Attention Merchants - The Epic Scramble To Get Inside Our Heads - Thryft
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Tim Wu | Knopf

The Attention Merchants - The Epic Scramble To Get Inside Our Heads

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The Attention Merchants is a unique and insightful take on the history of advertising and its effects on society. Tim Wu provides a compelling argument for the importance of paying attention to the attention economy and how it impacts not only our daily lives, but our culture as a whole. This book is definitely a must-read for anyone interested in media, advertising or the internet.
Bad Blood : Secrets and Lies in a Silicon Valley Startup - Thryft
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The full inside story of the breathtaking rise and shocking collapse of a multibillion-dollar startup, by the prize-winning journalist who first broke the story and pursued it to the end in the face of pressure and threats from the CEO and her lawyers.In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work.For years, Holmes had been misleading investors, FDA officials, and her own employees. When Carreyrou, working at The Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos articles in late 2015. By early 2017, the company's value was zero and Holmes faced potential legal action from the government and her investors. Here is the riveting story of the biggest corporate fraud since Enron, a disturbing cautionary tale set amid the bold promises and gold-rush frenzy of Silicon Valley.
The Airbnb Story : How Three Guys Disrupted an Industry, Made Billions of Dollars ... and Plenty of Enemies - Thryft
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This is the inside, behind-the-scenes story of airbnb -- the company reshaping how we travel. Two broke art school graduates set up a platform that – in six short years – became the largest provider of accommodation in the world. Now valued at $25.5 billion, it is in the very top tier of Silicon Valley ‘unicorn’ startups.Yet Airbnb has been controversial – disrupting a $500 billion hotel industry makes you a few enemies – and many regulators and politicians want to shut it down. Hotel owners don’t know whether to copy it or kill it, neighbours of Airbnb rentals complain about transient visitors, hosts report increases of damaged property, and some tech industry analysts think it’s grossly overvalued. Beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation. People who care more about finding like-minded locals than hotel breakfasts, and which has found a platform to build trust between hosts and guests in a way that hotels have struggled to replicate.This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms–cultural zeitgeist, hotel disruptor, enemy to regulators–and the first in-depth character study of its leader Brian Chesky, the thoughtful, curious 34-year old founder and CEO, by the journalist who knows him best. On the way we’ll discover why their business idea took root, the mistakes they made and how they learned from them, how they have grown surrounded by controversy, the parallels with Uber, and where they are going next.
The Content Trap - Thryft
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Bharat Anand | Random House

The Content Trap

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Goodreads rating: 4.19

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The Content Trap is a must-read for anyone looking to succeed in the digital age. Anand provides insightful anecdotes and research that emphasizes the importance of fostering connectivity over creating content. His approach challenges traditional beliefs about business and offers a new perspective on digital transformation. The book is ideal for entrepreneurs, marketers, and business leaders who want to stay ahead of the curve and understand the interconnectedness of our digital world.
Flash Boys - Thryft
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Michael Lewis | Penguin Books Ltd

Flash Boys

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Goodreads rating: 4.14

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This book is a must-read for anyone interested in understanding the inner workings of the financial industry. With a gripping narrative, it exposes the shocking truth behind the scams and manipulations that took place within the banking system. Prepare to be both horrified and fascinated as you delve into the dark underbelly of high finance.
AIQ : How artificial intelligence works and how we can harness its power for a better world - Thryft
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This book is a must-read for anyone curious about artificial intelligence and its impact on our lives. Through captivating stories and real-life examples, it simplifies complex mathematical concepts and demonstrates how AI is reshaping our world. It delves into the historical development of AI and provides insights into how it can be harnessed for a better future. By the end, you'll gain a deeper understanding of AI's potential and be inspired to embrace its power to enhance your own life.
Bad Blood : Secrets and Lies in a Silicon Valley Startup - Thryft
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Bad Blood is a must-read for anyone interested in the intersection of ambition, technology, and corporate fraud. Carreyrou's book is a meticulously researched account that lays bare the details of the rise and fall of Elizabeth Holmes and Theranos. As entertaining as it is informative, Bad Blood manages to be a thrilling page-turner while also serving as a cautionary tale about the pitfalls of unchecked ambition in the tech industry.
FightBack NOW : Leveraging your assets to shape the new normal - Thryft
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Felix Staeritz, Sven Jungmann  | Lid Publishing

FightBack NOW : Leveraging your assets to shape the new normal

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This second book in the FightBack collection responds to the what could the new normal look like?Drawing on their own experience and the expertise of more than 100 business and government leaders, academics, investors, and entrepreneurs, Felix Staeritz and Sven Jungmann show you how you can use the assets within your organisation to create new digital businesses, seize new growth, and create a more resilient society.The aim of the book is to empower leaders from all sectors and industries to take a more active role in shaping the future of our societies. As entrepreneurs, Staeritz and Jungmann, believe that business leaders and organizations have an obligation to act beyond ‘innovation theatre’ and act with a sense of urgency not just to cope with this situation, but to recreate the world so we come out of this stronger and more inventive.FightBack NOW takes a critical look at the current challenges humanity faces and illustrates how we can meet them with our current and upcoming technologies. The book combines insights from entrepreneurial and corporate viewpoints to demonstrate a proven framework for efficient early-stage venture building using corporate assets.Throughout the book, you will find inspirational case studies from renowned firms who reinvent(ed) themselves through Corporate Venture Building as well as insightful views from government leaders and entrepreneurs. With battle-tested lessons learned from successes and failures in the field, you'll learn what works—and what you should avoid.FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business. However, it is not just a to help leaders act on the mission of shape a healthier planet and a more resilient society, the exclusive eponymous community ( ) has been created.
The New Digital Age : Reshaping the Future of People, Nations and Business - Thryft
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BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.
How Google Works - Thryft
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Jonathan Rosenberg, Eric Schmidt  | Grand Central Publishing

How Google Works

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Goodreads rating: 4.05

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Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
The Lean Marketplace : a Practical Guide to Building a Successful Online Marketplace Business - Thryft
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Inspired by the success of platforms such as Airbnb, Etsy or Fiverr? Want to know how to build an online marketplace business?You've come to the right place. In this step by step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way.This book is the result of two experts putting almost two decades of experience together, in order to create a repeatable method for creating a successful online marketplace. The applicable tactics and techniques can be studied in advance, helping you avoid the most common pitfalls.This is what this book is about. It's a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every marketplace will be as big as Airbnb and Uber, but we believe there are thousands of marketplace ideas out there that can make for great, sustainable businesses. With the help of this book, you're one step closer to building the next one.
Sprint - Thryft
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Jake Knapp | Simon & Schuster

Sprint

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Sprint offers a step-by-step process for testing ideas effectively, saving time and money. This book is perfect for entrepreneurs and leaders who want a practical guide to answering critical business questions. The unique five-day process has been used in over a hundred companies and is proven to work for startups and large organizations alike. If you have a big opportunity, problem, or idea, Sprint can help you get answers quickly and efficiently.
The Four : The Hidden DNA of Amazon, Apple, Facebook, and Google - Thryft
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The Four is a must-read for anyone interested in the tech and business world. The book takes a deep dive into the success stories behind Amazon, Apple, Facebook, and Google and uncovers the strategies that fueled their ascent. It challenges common misconceptions and highlights the factors that make these companies so influential. Readers will learn how they can apply these lessons to their own careers or businesses to achieve similar success.
DotCom Secrets : The Underground Playbook for Growing Your Company Online - Thryft
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DotCom Secrets is a great read for entrepreneurs who are struggling with low online traffic or conversions. Brunson shares the secrets he learned from helping thousands of entrepreneurs to sell millions of dollars worth of products and services. Using the actual playbook he created after perfecting what works online, he provides all the marketing funnels and sales scripts you need to drive online sales.
Capitalism without Capital : The Rise of the Intangible Economy - Thryft
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This book is perfect for business owners, investors, and policymakers who want to understand the growing importance of intangible assets and how it impacts economic changes. The authors explain the economic characteristics of intangible investment and how it's different from tangible investment. They also provide insightful strategies for utilizing an intangible age to grow businesses, portfolios, and economies.
Bad Blood : Secrets and Lies in a Silicon Valley Startup - Thryft
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Recommendation: Hey there! If you're fascinated by the glamorous world of startups and the inner workings of Silicon Valley, "Bad Blood" is a must-read. This gripping true story takes you behind the scenes into the rise and fall of Theranos, a multibillion-dollar startup that promised to revolutionize the medical industry. With a captivating narrative and shocking revelations, "Bad Blood" exposes the dark side of ambition and deception. Prepare yourself for a thrilling journey through the scandalous world of corporate fraud and the high stakes of technological innovation. Get ready to question everything you thought you knew about the so-called "unicorns" of Silicon Valley.
The Misfit Economy : Lessons in Creativity from Pirates, Hackers, Gangsters and Other Informal Entrepreneurs - Thryft
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“A fresh perspective on business practices or working lives…and a snappy introduction to a new way of thinking” (Financial Times), The Misfit Economy shows how lessons in innovation, salesmanship, and entrepreneurship can come from surprising places: pirates, bootleggers, counterfeiters, hustlers, and others living on the fringe of society.Who are the greatest innovators in the world? You’re probably thinking Steve Jobs, Thomas Edison, Henry Ford. The usual suspects. Well, The Misfit Economy isn’t about them. It’s about people you’ve never heard of. It’s about people who are just as innovative, entrepreneurial, and visionary as the Jobses, Edisons, and Fords of the world, except they’re not operating out of Silicon Valley. They’re in the street markets of Sao Paulo and Guangzhou, the rubbish dumps of Lagos, the flooded coastal towns of Thailand. They are pirates, slum dwellers, computer hackers, dissidents, and inner city gang members.Across the globe, diverse innovators are working in the black, grey, and informal economies to develop solutions to myriad challenges. Far from being “deviant entrepreneurs” that pose threats to our social and economic stability, these innovators display remarkable ingenuity, pioneering original methods and best practices that we can learn from and apply to formal markets in urgent need of change.In their “well-paced read about a unique perspective on supply and demand and those who create it” (Library Journal), Alexa Clay and Kyra Maya Phillips investigate the stories of underground innovation that make up the Misfit Economy. They examine the teeming genius of the underground and ask: Who are these unknown visionaries? How do they work? How do they organize themselves? How do they catalyze and execute upon innovation? And ultimately, how can you take these lessons into your own world? The Misfit Economy tells you how.
Inside Steve's Brain - Thryft
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Leander Kahney | Atlantic Books

Inside Steve's Brain

Regular price RM14.45 MYR from RM10.12 MYR Save up to 30%

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Goodreads rating: 3.95

Regular price RM14.45 MYR from RM10.12 MYR Save up to 30%

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"Inside Steve's Brain offers a comprehensive analysis of Steve Jobs' leadership style, his critical thinking, and his unwavering commitment to authenticity. It is an ideal book for anyone who aspires to be a great leader or thrive in the business world. Kahney's book inspires readers to think differently and challenge the status quo, much like Jobs himself."

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.