Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Textbook of Computable General Equilibrium Modeling: Programming and Simulations - Thryft
Kenji Gasawa, Hideo Hashimoto, Nobuhiro Hosoe  | Palgrave Macmillan

Textbook of Computable General Equilibrium Modeling: Programming and Simulations

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Goodreads rating: 4.67

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This book is a must-read for those who are interested in mastering the technical aspects of computable general equilibrium modeling. With a comprehensive A-to-Z guide, it provides step-by-step instructions on programming and simulations. Whether you are an economist, researcher, or student, this book equips you with the necessary tools to analyze complex economic issues empirically. Dive deep into the world of CGE models and unlock the potential to investigate the impacts of economic integration, eco-taxes, regulatory reforms, taxation reforms, and transportation system planning.
Doing Data Anl SPSS VR 12.0-CD - Thryft
Jane Gradwohl Nash, Robert H. Carver  | Duxbury Press

Doing Data Anl SPSS VR 12.0-CD

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Recommendation: If you're looking to become proficient in SPSS and want an interactive and practical approach, "Doing Data Analysis with SPSS 12.0" is the perfect book for you. It serves as an excellent supplement to your introductory statistics course, allowing you to independently learn and practice essential software skills. With its focus on handling complex computations, this book enables you to gain a deeper understanding of underlying statistical concepts and techniques. Dive into this interactive guide and master the power of SPSS!
Stores Of The Year 18 Intl - Thryft
Martin M. Pegler | Harper

Stores Of The Year 18 Intl

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If you're involved in shaping retail spaces, this book is an inspiring trove of modern design ideas. It's packed with over 250 color photos that guide you through the aesthetics of contemporary store interiors. Whether you're looking to revamp a small boutique or a chain department store, the creativity showcased could spark the innovative solutions you need.
Computer Security: Art and Science
Matt Bishop | Addison-wesley Professional

Computer Security: Art and Science

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Goodreads rating: 3.7

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If you're looking to deepen your understanding of computer security, this book by Matt Bishop acts as a treasure chest of information. It's both comprehensive and practical, offering insights into real systems, technologies, and policies. Think of it as your personal security consultant, walking you through complexities with clear and engaging writing. Whether you're a student, professional, or self-learner, this could serve as your robust roadmap in the ever-evolving landscape of computer security.
Living On The Fault Line - Managing For Shareholder Value In The Age Of The Internet - Thryft
Geoffrey A. Moore | Capstone Ltd

Living On The Fault Line - Managing For Shareholder Value In The Age Of The Internet

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Goodreads rating: 3.69

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This book could be a good read for someone who is seeking guidance on how to effectively manage their company in an era of rapid technological change. Geoffrey A. Moore challenges traditional management practices and offers insights on adapting to the demands of the internet age. By providing practical strategies and examples, this book equips readers with the tools needed to navigate and thrive in a constantly evolving business landscape.
Telecommunications Convergence - Bridging the Gap Between Technologies and Services - Thryft
Steven Shepard | Mcgraw-hill Professional

Telecommunications Convergence - Bridging the Gap Between Technologies and Services

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Goodreads rating: 3.0

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If you're fascinated by the ever-changing world of telecommunications and want to gain a deep understanding of how technologies, companies, and services come together to create exceptional customer experiences, "Telecommunications Convergence - Bridging The Gap Between Technologies And Services" is the perfect read for you. This book delves into the intricacies of converging technologies, explores the role of companies in providing customer service, and uncovers the secrets behind creating customer-centric services. Get ready to gain valuable insights that will help you stay ahead in the dynamic world of telecommunications.
Hedge Funds in Emerging Markets
Gordon de Brouwer | Cambridge University Press

Hedge Funds in Emerging Markets

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Goodreads rating: 4.0

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If you're curious about the often-misunderstood world of hedge funds and their impact on global economies, particularly in the throes of financial crises, this is for you. De Brouwer deftly balances the good, the bad, and the complex, making the opaque world of hedge funds a little clearer, especially regarding their role in the tumultuous markets of East Asia. It's an enlightening read that bridges the gap for both finance professionals and interested observers.
A Simple Guide to SPSS for Windows - for Version 12.0 - Thryft
Lee A. Kirkpatrick, Brooke C. Feeney  | Wadsworth Publishing

A Simple Guide to SPSS for Windows - for Version 12.0

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A great book for students who want to learn how to perform statistical analysis using SPSS. The book provides a no-nonsense and practical approach to understanding Version 12.0 of the software. Kirkpatrick and Feeney's guide covers everything from basic descriptive statistics to more advanced procedures like regression and ANOVA, making it an excellent resource for those working on homework assignments or conducting research projects.
ROI of Social Media
Jerry Dimos, Steven Groves, Guy Powell  | Wiley

ROI of Social Media

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Goodreads rating: 3.44

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Diving into "ROI of Social Media" will empower you to architect and quantify the impact of your social media efforts. Tailored especially for those grappling with proving the fiscal worth of their social marketing, it's almost like a GPS for navigating the landscape where finance meets social strategy. The book's practical blend of robust case studies across various global brands ensures actionable insights, making it an indispensable resource for marketing professionals aiming to cement their digital campaigns' value within their organizations.
The Complete Asian Report Writer - Thryft
Graham Colin-Jones | Times Editions,singapore

The Complete Asian Report Writer

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If you're navigating the nuances of Asian business communication, 'The Complete Asian Report Writer' is a resourceful tool to own. Graham Colin-Jones tailors writing strategies specifically for Asian markets, making it an insightful companion for professionals looking to refine their report writing to cater to this audience. It's a thoughtfully structured handbook that will surely enhance your written communication in a business context.
Object-Oriented Analysis - Thryft
Peter Coad, Edward Yourdon  | Yourdon

Object-Oriented Analysis

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Goodreads rating: 3.49

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Recommendation: 1. If you're new to Object-Oriented Programming (OOP) and looking for a comprehensive guide to mastering its principles, "Object-Oriented Analysis" is the book for you. The authors, Peter Coad and Edward Yourdon, provide an easy-to-understand introduction to the basics of OOP in this timeless classic that is still relevant today. This book stands out because of its clear and concise explanation of the foundational concepts of OOP, making it easy to understand for any reader interested in software development.
Secrets of Short-Handed No Limit Hold'Em - Winning Strategies for Short-Handed and Heads Up Play

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Whether you're looking to sharpen your poker skills or just want an edge in your casual games, "Secrets Of Short-Handed No Limit Hold'Em" is a treasure trove of strategies. Danny Ashman provides in-depth analysis that's perfect for those crucial moments when reading hands and making pivotal decisions can mean the difference between winning and losing. If you thrive on the intense dynamics of short-handed games, this book could be your new best friend at the poker table.
Benetton Formula 1 Racing Team - Thryft
Alan Henry | Haynes Pubns

Benetton Formula 1 Racing Team

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Goodreads rating: 4.0

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The Benetton Formula 1 Racing Team book provides a fascinating look at the inner workings of one of the most talked-about teams in the history of Formula 1 racing. With a focus on the 1998 season, the book delves into the team's ups and downs following the departure of two-time World Champion, Michael Schumacher. It also explores the team's attempts to rebuild under the leadership of David Richards and his vision for the future. Racing fans will find this book to be a must-read for its unique insights into the successes and failures of this iconic team.
Growing Up Digital - The Rise Of The Net Generation - Thryft
Don Tapscott | Mcgraw-hill

Growing Up Digital - The Rise Of The Net Generation

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Goodreads rating: 3.65

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This book is a must-read for anyone who wants to gain insight into the Net Generation, born and raised in an environment deeply intertwined with the internet. The author brings to light how this generation will shape the political, economic, and cultural agenda for the future, making it a crucial read for educators, business leaders, and anyone who wants to stay ahead of the curve.
Through the Eyes of Tiger Cubs: Views of Asia's Next Generation
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Curious about Asia's future through fresh, youthful eyes? "Through the Eyes of Tiger Cubs" offers that unique perspective. It's not just about the pressing challenges, but about innovative, optimistic solutions proposed by the very generation who will inherit and shape Asia's destiny. This read connects you directly to the heartbeat of Asia's upcoming thinkers and doers.
Object-Oriented Technology - A Manager's Guide - Thryft

Object-Oriented Technology - A Manager's Guide

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This book is a great choice for managers who want to understand the basics of object-oriented technology. It breaks down complex technical concepts into an accessible format that anyone can understand. Readers will gain a glimpse into the future of this emerging paradigm, making it a valuable resource for those looking to stay ahead of the curve.
Java Thin-Client Programming For A Network Computing Environment - Thryft
Jürgen Friedrichs, Henri Jubin  | Prentice Hall Ptr

Java Thin-Client Programming For A Network Computing Environment

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Recommendation: If you are a beginner looking to explore Java-based network computing solutions, then this book is for you. With easy-to-follow examples and code snippets, this book teaches you how to build network computing solutions using Java. One of the unique features of this book is the accompanying CD-ROM that includes sample code from the book and free software (Visualage for Java, Lotus Bean Machine, Servlet Express, Web Runner BeanTools, and Lotus Domino Go Web server) that help you to apply the knowledge you learn in a practical way. It's a great resource for developers who want to learn how to build high-performance and scalable network computing solutions with Java.
Hr Analysis Handbook
Laurie Bassi | Mcbassi & Company

Hr Analysis Handbook

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Goodreads rating: 4.5

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If you're looking to dive deeply into HR analytics, this book is a gold mine. It doesn't just scratch the surface but gives you a comprehensive understanding of how to measure and analyze human capital. This can be transformative for HR professionals who want to make data-driven decisions and build more effective strategies within their organizations.
A Short Course in International Contracts: Drafting the International Sales Contract for Attorneys and Non-Attorneys
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If you're diving into international trade or need to understand the intricacies of cross-border agreements, "A Short Course in International Contracts" is a practical ally. It offers a focused look at drafting sales contracts that's accessible not just to attorneys but also to non-legal professionals. You'll gain the insight to navigate the complexities of international transactions with confidence.
Techno Ready Marketing : How and Why Your Customers Adopt Technology - Thryft
Charles L. Colby, A. Parasuraman  | Free Press

Techno Ready Marketing : How and Why Your Customers Adopt Technology

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Goodreads rating: 4.0

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This book is valuable for business owners and managers who want to know how to navigate the rapidly changing technological landscape to enhance their relationship with customers. The unique feature of the book is its classification of customers as explorers, pioneers, skeptics and laggards, helping readers to customize their technology-based products to different market segments. Reading this book can help users measure how receptive their customers are to adopting technology and obtain insights into improving their marketing strategies.
G-Forces : The 35 Global Forces Restructuring Our Future - Thryft
Frank Feather | William Morrow & Co

G-Forces : The 35 Global Forces Restructuring Our Future

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Goodreads rating: 3.0

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This book is recommended for those interested in understanding the global trends and their impact on our future. It presents a detailed analysis of 35 forces of change, from politics to technology, and how they shape our world. The author provides a compelling perspective on the direction of progress, and the associated opportunities and challenges. The unique feature of this book is its geo-specific research, providing insights on global trends in a localized context. Readers will appreciate the depth and breadth of the analysis, and the thought-provoking predictions for our future.
Fortune the Legacy of Steve Jobs : A Tribute from the Pages of Fortune - Thryft
Fortune Magazine | Ti Inc. Books

Fortune the Legacy of Steve Jobs : A Tribute from the Pages of Fortune

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Goodreads rating: 4.39

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This book is a fascinating insight into the life and legacy of Steve Jobs, one of America's greatest industrialists, and will appeal to those interested in the history of computing, innovation and business. The book is a comprehensive collection of stories from Fortune Magazine, giving readers a deep dive into the mind of Jobs and his relentless drive to revolutionize the technology industry. The richly illustrated format makes it an engaging read, while the journalistic approach ensures its accuracy and authenticity.
Introductory Management Science - Thryft

Introductory Management Science

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This book is recommended for business students and professionals who want to learn about management science techniques and their role in decision-making. It emphasizes the importance of utilizing management judgement in utilizing the information provided by models. The book also offers detailed examples and case studies of how techniques are utilized in practice, and thoroughly integrates computer applications including popular software packages such as Lotus 1-2-3, @RISK, LINDO and QSB+.
Get a Grip on Network Cabling - Thryft
Frank J. Derfler | Ziff Davis Pr

Get a Grip on Network Cabling

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If you're looking to delve into the technicalities of network infrastructure, "Get a Grip on Network Cabling" could be your go-to guide. Despite its 1993 publication date, the foundational principles explained by Derfler and Freed remain relevant, especially if vintage networking is your thing or if you need to understand the evolution of cabling. It’s perfect for getting a solid grasp on how to make smart cabling investments for your network's future.
Practical Guide to Project-Based Learning
Mark Brooke, Mun Wai Ho & Mark Brooke  | World Scientific Publishing Company

Practical Guide to Project-Based Learning

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If you're about to embark on your final year project, this book will be your compass. It tackles the challenge of fusing theoretical knowledge with practical application, making it invaluable for students and educators alike. With real-world examples, Q&A formats, and contemporary topics like design thinking, it offers guidance that is directly relatable to your project needs, ensuring that your work not only meets academic standards but also appeals to industry partners.
HB Design - Selected Architectural Works
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Paul McGillick | Tuttle Publishing

HB Design - Selected Architectural Works

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HB Design - Selected Architectural Works could be a good read for architecture enthusiasts and aspiring architects who seek inspiration from the exceptional pieces of architecture created by one of Asia's most successful and influential firms. The book not only showcases a comprehensive collection of their completed and in-progress work, but also sheds light on their process-driven philosophy, wherein each project is a journey of discovery with no assumptions made. HB Design strives to contribute meaningfully to the city with well-crafted buildings that delight and surprise, making it an exceptional addition to any architecture lover's bookshelf.
The Legend of Ingersoll-Rand - Thryft
Jeffrey L. Rodengen | Write Stuff Enterprises Inc

The Legend of Ingersoll-Rand

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This book is a must-read for those who are interested in the inner workings of a powerful and influential industrial giant like Ingersoll-Rand. With stunning photographs and never-before-published information, it allows readers to gain a fascinating insight into the company's engineering marvels that shape development around the world. From Mount Rushmore to China's largest hydro-electric facility, the book showcases how Ingersoll-Rand's tools have played a pivotal role in shaping the most important developments of our time. Dive into this captivating narrative that unveils the power and success of one of the world's leading industrial giants.
Time for Kids: Henry Ford
Dina El Nabli | Collins

Time for Kids: Henry Ford

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Goodreads rating: 3.63

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If you're intrigued by figures who've shaped history, "Time For Kids: Henry Ford" reveals a man whose vision reinvented transportation and industry. This engaging biography, perfect for young readers, not only illuminates Ford's remarkable achievements with the Model T but also paints a vivid picture of a transformative era in America. It's an inspiring account of innovation and determination.
The China Strategy - Harnessing the Power of the World's Fastest-Growing Economy

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Thinking about expanding your business horizon to China? "The China Strategy" offers a comprehensive insight into the nation's explosive economic landscape. It's not just a peek into the economic trends; it's the roadmap to integrate and capitalize on these shifts. For anyone who sees China as an indispensable part of their business's future, this book goes beyond the surface, navigating you through a framework that's critical for understanding and succeeding in this dynamic marketplace.
Secrets of Asia's Most Successful Internet Gurus - Learn How They Made Their Millions Online!

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Dive into this book if the digital realm fascinates you. It's like having a coffee chat with Asia's internet moguls, uncovering how their innovative thinking and strategic moves led them to astounding success in the virtual marketplace. The book doesn't just tell a story; it offers a treasure trove of lessons that might inspire your next big online venture.
Beginning ASP Databases - Thryft
Thearon Willis | Wrox Press

Beginning ASP Databases

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Goodreads rating: 3.38

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This book is a must-read for anyone looking to master ASP databases with ADO. With its practical approach and comprehensive coverage, it provides a deep understanding of the theory and practice of using ADO with ASP. The numerous examples, exercises, and quizzes make it easy to grasp the concepts and apply them to real-world projects. By the end, you'll have a portfolio of data-intensive web pages, showcasing your expertise and providing a great return on your investment.
Die by the Sword Offical Strategies & Secrets - Thryft
Jonathan Mendoza, Sybex  | Sybex Inc

Die by the Sword Offical Strategies & Secrets

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This book is perfect for gamers who are determined to conquer Die by the Sword. With its comprehensive strategies and hidden secrets, it serves as an essential guidebook to enhance your skills and understand the game mechanics. Unlocking the secrets within, you'll be able to navigate the game's challenges like never before, gaining an edge over your opponents.
Security Transformation: Digital Defense Strategies to Protect your Company's Reputation and Market Share - Thryft

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Security Transformation could be a good read for business owners and managers who want to ensure the safety and protection of their digital assets. The book offers insights on how to leverage digital security as a tool for building customer loyalty, operational efficiency, and market share. The case studies provide practical examples of how digital security can be used strategically to enhance a company's reputation. Users may review the book as informative and valuable in addressing digital security risks and their impact on a business.
ITIL V3 Service Strategy - Thryft
David Cannon | The Stationery Office

ITIL V3 Service Strategy

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Goodreads rating: 3.42

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ITIL V3 Service Strategy is the perfect read for IT executives and business leaders who want to streamline and improve their IT services in order to achieve their business goals. The book provides a detailed guide on how to develop and implement an effective service strategy that aligns with the needs of the business and delivers results. The unique feature of this book is its focus on achieving business success through IT services, making it a valuable resource for anyone looking to improve their organization's IT capabilities.
Bungee Jumping for Fun and Profit - Thryft
Nancy Frase, David Gross  | Unkno

Bungee Jumping for Fun and Profit

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If you're the adventurous type who dreams of not just leaping off bridges but turning that passion into a livelihood, "Bungee Jumping for Fun and Profit" feels like it was written for you. It's a comprehensive dive into everything bungee, from its thrilling origins to the nitty-gritty of running a bungee jumping business. You'll emerge not just ready to jump but equipped to make others soar safely.
FutureShop : How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want - Thryft

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FutureShop by Daniel Nissanoff could be a good read for those interested in the future of shopping. This book explains how the online auction culture is changing and how it will revolutionize the way we buy and sell things. It explores how easy it will be for consumers to purchase the brands they want by embracing a new norm of temporary ownership and regularly selling or exchanging what they no longer require. The book also provides insights into the challenges retailers and brand managers will face in this new market. The most unique feature of this book is the idea of "temporary ownership," which means consumers can buy what they really want and then sell it again guilt-free, to reach for the things that will thrill them over and over again.
Facility Management Technology - Lessons From The U.S. And Japan - Thryft
Eric Teicholz | Wiley

Facility Management Technology - Lessons From The U.S. And Japan

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The book provides insight into CAFM system functionality, implementation planning, and technology trends. The real-life case studies from various corporations and government organizations illustrate how to deploy CAFM technology and minimize risks. The book is useful for facility and real estate managers, IS professionals, and students.
ISO9001 : 2000 - A New Paradigm for Healthcare - Thryft
Bryce E. Carson | Asq Pr

ISO9001 : 2000 - A New Paradigm for Healthcare

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Here's why ISO9001:2000 - A New Paradigm for Healthcare could be a good read for you: 1. If you're interested in improving healthcare systems through standardized processes, this book provides a comprehensive overview of ISO9001:2000 standards and how they can be applied specifically in the healthcare sector. 2. With practical tools and resources included on the accompanying CD-ROM, such as a self-assessment tool and sample quality systems manual, this book offers hands-on guidance to help healthcare professionals implement and maintain quality management systems. 3. By focusing on the unique needs of the healthcare industry, this book delves into specific challenges and considerations that healthcare organizations face, making it a valuable resource for anyone working in healthcare quality improvement.
Atm Networks : Concepts, Protocols, Applications - Thryft

Atm Networks : Concepts, Protocols, Applications

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This book is a comprehensive guide to understanding and implementing ATM networks. It covers from basic concepts to advanced protocols and applications of ATM technology. Recommended for network engineers and telecommunication professionals.
The Complete Idiot's Guide To Online Marketing - Thryft
Bill Eager, Cathy McCall  | Alpha

The Complete Idiot's Guide To Online Marketing

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Goodreads rating: 3.33

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This book is ideal for those who are just starting with online marketing. It simplifies the marketing process and provides valuable advice on how to effectively market products through various online channels such as email, promotions and surveys. The book is easy to read, comprehensive and informative, making it a worthwhile read for those interested in learning the basics of online marketing.
Massive Change
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If you're someone who's intrigued by the intersection of innovative design, technology, and social change, "Massive Change" could be a fascinating read for you. The book will make you think about the role design plays in every aspect of our lives, from the foods we eat to the way cities are built. It's a visionary and thought-provoking journey guided by compelling interviews and breathtaking imagery. "Massive Change" might just change the way you see the world and the future.
Keyport: From Plantation to Center of Commerce and Industry - The Making of America Series - Thryft
Jack Jeandron | Arcadia Publishing

Keyport: From Plantation to Center of Commerce and Industry - The Making of America Series

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If you're into American history and relish understanding how small towns evolve, Keyport's story captures just that. It delves into the essence of what shaped America at a micro level—how a tiny plot of land became significant through its unique industries and vibrant tales. It's engaging for anyone intrigued by the less often told stories of America's economic and social fabric.
Re-engineering Your Business - Thryft
Daniel Morris, Joel Brandon  | Mcgraw-hill

Re-engineering Your Business

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Goodreads rating: 3.4

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This book is a great resource for business owners who feel that their businesses may need a change. It provides a structured and detailed framework to undertake the process of re-engineering, and guides readers through the process step-by-step. The book's unique feature lies in its ability to be implementation-oriented, making it an excellent option for entrepreneurs seeking practical solutions.
Global Asset Allocation - Techniques For Optimizing Portfolio Management - Thryft
Jess Lederman, Robert A. Klein  | Wiley

Global Asset Allocation - Techniques For Optimizing Portfolio Management

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Goodreads rating: 1.0

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Buying this book could be the smartest investment you make thisseason. If that sounds like a bold claim, just take a look at thelist of contributors. In it you'll find the names of twenty-nine ofthe world's foremost experts in asset allocation. Over the courseof twenty chapters, these accomplished institutional investors,academics, analysts, and traders school you in all of the hottestnew portfolio management techniques now in use around theglobe.Not another abstruse discourse on the theoretical pros and cons ofasset allocation, Global Asset Allocation is a working,nuts-and-bolts guide for institutional investors. It outfits youwith a set of versatile new tools and techniques designed to solvereal-world problems and guide your portfolio managementdecision-making.While broad theoretical considerations are given their due, thelion's share of this book's coverage is commanded by cutting-edgetechnical issues such as mean variance optimization, allocatingbetween styles of equity management, optimal fixed incomeportfolios, asset/liability forecasting, the critical time horizon,target asset allocation, and chaos theory.In addition to all of the traditional classes of asset allocations,Global Asset Allocation explores a number of new and emerginginvestment horizons. Foremost among these is "the ultimateinvestment frontier," international markets, to which a sizeableportion of the book (all of Part Two) is devoted. You'll findin-depth discussions of the qualitative and quantitative aspects ofglobal asset allocation, in which various experts describe thelatest global asset allocation models, optimization methods,forecasting techniques, global bond and currency managementstrategies, risk and return analysis in country-to-countryallocation strategies, active and passive management portfoliostrategies, and much more.Offering world-class strategies for managing global portfolios,Global Asset Allocation is an essential resource for corporatefinance professionals, pension plan sponsors, analysts, andportfolio managers looking to expand their repertoire of financialmanagement skills.From asset liability forecasting and target asset allocation, tocritical time horizon and implementing overlay strategies, thisgroundbreaking new guide educates institutional investors instate-of-the-art portfolio management strategies guaranteed tominimize risk while maximizing returns. Bringing you the combinedinsights and expertise of twenty-nine prominent investment expertsfrom around the world, Global Asset Allocation is a workinghandbook, designed to guide your portfolio managementdecision-making and help you to solve real-world problems.* The latest asset allocation models, optimization methods, andforecasting techniques, including passive and active portfoliostrategies* Includes six major chapters on global asset allocation, includingcurrency management and emerging market investingTraders, portfolio managers...investment professionals of everyilk: read this book, and use the versatile new strategies, tools,and techniques it describes to give your investment skills arazor-sharp, winning edge.
Unpack Me! - Thryft
Wang Sahoqiang | Page One Publishing Pte Ltd

Unpack Me!

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Goodreads rating: 4.75

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If you appreciate the blend of practicality with eco-friendliness in design, "Unpack Me!" could be your muse. The book flaunts avant-garde packaging ideas that are as functional as they are environmentally conscious. It's a treasure trove of inspiration for designers and enthusiasts, wrapped with vivid photographs that make the concepts leap off the page.
The Dow Jones-Irwin Handbook of Telecommunications - Thryft
James Harry Green | Mcgraw-hill Professional Publishing

The Dow Jones-Irwin Handbook of Telecommunications

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Goodreads rating: 3.11

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If you're fascinated by the world of telecommunications and want to understand its inner workings, "The Dow Jones-Irwin Handbook of Telecommunications" is the book for you. This semi-technical guide breaks down the complex technology in an understandable fashion, giving you insight into how different components interrelate. It delves into topics such as equal access, digital transmission, voice/data integration, and more. Whether you're a tech enthusiast or just curious about the impact of the AT&T breakup, this book will demystify the intricacies of telecommunications in the post-AT&T era.
Production for Print - Thryft
Mark Gatter | Laurence King Publishing Ltd

Production for Print

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Goodreads rating: 4.33

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Production for Print is a must-read for graphic designers seeking to enhance their printing skills. The book focuses on every aspect of printing, including calibration of images, color mixing, resolution, and image formats. Mark Gatter provides a wealth of useful information, from providing a checklist for sending jobs to printers to a glossary of printing terms. By utilizing the tips shared in this book, users can take their print designs to the next level.
Microcosm: the Quantum Revolution : The Quantum Revolution in Economics and Technology - Thryft
George Gilder | Free Press

Microcosm: the Quantum Revolution : The Quantum Revolution in Economics and Technology

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Goodreads rating: 4.32

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George Gilder's "Microcosm" intriguingly unpacks the enormity of how quantum leaps in technology are reshaping our economic landscape. If you're fascinated by the intersection of innovation and market forces, and enjoy narratives that include expert testimonies and forward-looking perspectives, this book is a treasure chest of insights. It's like peering through a high-definition telescope into the future of global power dynamics.
International Marketing : An SME Perspective - Thryft
Linden Brown, Richard Fletcher, Sean De Burca  | Pearson College Div

International Marketing : An SME Perspective

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Goodreads rating: 4.0

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This book provides a comprehensive coverage of practical marketing planning and strategies that cater to the growing SMEs. With emphasis on technology and a network perspective, readers can gain real-life examples from case studies and Instructor's Manual.
Consumer Behavior : Global Edition - Thryft

Consumer Behavior : Global Edition

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Goodreads rating: 4.0

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This book is a must-read for marketing professionals and students who wish to understand the significance of consumer behavior in developing effective marketing strategies. With a focus on the impact of new media on consumer behavior, the 10th edition of Consumer Behavior by Leon Schiffman is a comprehensive guide that explores the various ways in which the study of consumer behavior helps in developing, planning, and implementing marketing strategies. The book covers a wide range of topics including consumer motivation, attitudes, decision making, and post-purchase behavior. Overall, this book provides an in-depth understanding of how consumer behavior affects marketing decisions and how marketers can utilize this knowledge to their advantage.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.