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Direct Marketing: Strategy, Planning, Execution

Regular price RM36.78 MYR
Unit price
per

Mastering Direct Marketing in the Digital Age.

If you're delving into direct marketing strategies, Nash's book could be an invaluable tool. It's been updated to embrace the digital frontier, integrating online marketing while also retaining rich insights about telemarketing and traditional media. Turn the pages and you might just find your marketing efforts shifting into a higher, more effective gear.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Direct Marketing: Strategy, Planning, Execution

Regular price RM36.78 MYR
Unit price
per
ISBN: 9780071352871
Authors: Edward L. Nash
Publisher: McGraw Hill
Date of Publication: 2000-01-21
Format: Hardcover
Related Collections: Business, Economics
Goodreads rating: 3.48
(rated by 29 readers)

Description

The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
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Similar Reads

Mastering Direct Marketing in the Digital Age.

If you're delving into direct marketing strategies, Nash's book could be an invaluable tool. It's been updated to embrace the digital frontier, integrating online marketing while also retaining rich insights about telemarketing and traditional media. Turn the pages and you might just find your marketing efforts shifting into a higher, more effective gear.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.