Sale
Direct Marketing in Practice
Regular price
RM65.44 MYR
RM28.88 MYR
56% off
- Unit price
- / per
50% off
56% off
57% off
58% off
Master direct marketing techniques for higher ROI.
This book is a must-read for anyone interested in the field of direct marketing. It provides a comprehensive guide to plan, implement, and evaluate a successful direct marketing campaign. One of its unique features is that it integrates new technologies with conventional methods, which makes it a valuable resource for marketers in the digital age. The book also includes review questions and exercises to help readers practice what they have learned. Overall, this book is highly recommended for undergraduate students of marketing, professionals in the field, and anyone looking to improve the effectiveness of their direct marketing efforts.
Sale
Direct Marketing in Practice
Regular price
RM65.44 MYR
RM28.88 MYR
56% off
- Unit price
- / per
50% off
56% off
57% off
58% off
ISBN: 9780750624282
Estimated First-hand Retail Price: RM280.84 MYR
Publisher: Routledge
Date of Publication: 2002-02-19
Format: Paperback
Goodreads rating: 3.43
(rated by 7 readers)
Description
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers.The book shows how · Plan a direct marketing campaign· Integrate new technology with conventional direct marketing practice· Maximise the impact, efficiency and return on investment of your activites· Evaluate the success of a campaign - and improve on it next time!Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability.Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Availability
Quantity selected exceeds current stock
Thanks for signing up for restock notifications!
There was an error signing up for restock notifications. Please try again.
Be the first to know when we restock this title!
Notify Me
Adding product to your cart
You may also like
Master direct marketing techniques for higher ROI.
This book is a must-read for anyone interested in the field of direct marketing. It provides a comprehensive guide to plan, implement, and evaluate a successful direct marketing campaign. One of its unique features is that it integrates new technologies with conventional methods, which makes it a valuable resource for marketers in the digital age. The book also includes review questions and exercises to help readers practice what they have learned. Overall, this book is highly recommended for undergraduate students of marketing, professionals in the field, and anyone looking to improve the effectiveness of their direct marketing efforts.
You may also like
You may also like
You may also like
By completing this form, you are signing up to receive our emails and can unsubscribe at any time.