Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Group Dynamics - Thryft
Donelson R. Forsyth | Wadsworth Publishing

Group Dynamics

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Goodreads rating: 3.58

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"If you want to learn about group dynamics and understand how different phases of group behaviour work, this book is for you. It covers both traditional and newer topics, providing a well-rounded picture of group dynamics. The author quotes a wide range of research, making this book a reliable and comprehensive resource."
Getting the Balance Right: Leading and Managing Well
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Peter Shaw | Marshall Cavendish

Getting the Balance Right: Leading and Managing Well

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Goodreads rating: 4.0

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If you're handling the intricacies of management and leadership, "Getting the Balance Right" could guide you through common yet complex predicaments. Peter Shaw offers insights on balancing act which is fundamentally the art of leadership. Learn when to take charge and when to step back – the essence of adaptability in management. This book might be the compass you need in the dynamic landscape of leadership.
Life As a Daymaker: How to Change the World by Simply Making Someone's Day - Thryft
David Wagner | Jodere Group

Life As a Daymaker: How to Change the World by Simply Making Someone's Day

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Goodreads rating: 4.13

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In stock: Very Good

If you're feeling the need to infuse your daily routine with more purpose, Wagner's perspective can be a game-changer. His notion that we can deeply impact the world one kind gesture at a time is simple yet profound. This book not only provides a shot of optimism but gives concrete ways to make positivity a daily practice. It's a heartfelt reminder that we're all interconnected, and even small actions can echo positively in others' lives.
10 Steps to Becoming Customer Driven - Thryft
Ian Brooks | Nahanni Publishing Limited

10 Steps to Becoming Customer Driven

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Goodreads rating: 0.0

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This book is a must-read for business owners who want to retain their customer base. Ian Brooks offers practical steps to create a customer-driven business from understanding customers' needs to building a customer-centric culture. With real-world examples and case studies, the book is easy to read and offers actionable advice to help businesses thrive.
Cutting Edge Advertising
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Jim Aitchison, Neil French  | Prentice Hall Ptr

Cutting Edge Advertising

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Goodreads rating: 4.02

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If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
Thinking on Your Feet in Negotiations - Thryft
Jane Hodgson | Trans-atlantic Pubns

Thinking on Your Feet in Negotiations

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Goodreads rating: 3.5

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This book is perfect for those who want to improve their negotiation skills and learn how to think creatively in high-pressure situations. The author provides readers with practical advice and tactics for navigating any negotiation, offering insights that can be applied to both personal and professional endeavors. Readers will appreciate Hodgson's clear writing style and actionable tips throughout the book.
Steering Clear : How to Avoid a Debt Crisis and Secure Our Economic Future - Thryft
Pete Peterson | Portfolio

Steering Clear : How to Avoid a Debt Crisis and Secure Our Economic Future

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Goodreads rating: 3.14

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"Steering Clear" is a must-read for those concerned with the US economy and its future. Peter G. Peterson provides nonpartisan analysis of America's long-term debt problems and offers achievable solutions for improving our fiscal outlook. His insights into our economic challenges, such as aging baby boomers, growing healthcare costs, outdated military spending, a flawed tax code, and our divided political system, help to provide a comprehensive understanding of the issues at play. By reducing government spending, increasing revenue, and phasing in progrowth reform options, Peterson offers hopeful and durable solutions for a more secure and dynamic economic future.
Perfect Phrases for Meetings: Hundreds of Ready-to-Use Phrases to Get Your Message Across and Advance Your Career - Thryft
Don Debelak | Mcgraw Hill

Perfect Phrases for Meetings: Hundreds of Ready-to-Use Phrases to Get Your Message Across and Advance Your Career

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Goodreads rating: 3.64

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If meetings have you tongue-tied, this is your secret weapon. Don Debelak's book is like having a mentor whisper the right words in your ear, transforming you from a meeting wallflower into a confident speaker. It's a career booster that offers a shortcut to sounding professional and prepared in various meeting scenarios.
Chess Not Checkers: Elevate Your Leadership Game - Thryft

Chess Not Checkers: Elevate Your Leadership Game

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If you've found yourself at the helm of a growing organization and feel like your usual approach isn't coping with the complexity, "Chess Not Checkers" could be a game-changer for you. Mark Miller's storytelling approach makes the lessons memorable, and the chess metaphor will challenge you to think several moves ahead, just as a great leader should. The strategies outlined could help shift your mindset from reactive to strategic, potentially transforming your leadership style and your organization's performance.
Thick Face, Black Heart : The Path to Thriving, Winning & Succeeding - Thryft
Chin-Ning Chu | Balance

Thick Face, Black Heart : The Path to Thriving, Winning & Succeeding

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Goodreads rating: 4.06

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This book could be a good read for individuals who are interested in learning how ancient Chinese military wisdom can be applied in the modern competitive world of business. It is an insightful guide that helps readers develop an unbreakable spirit and approach problems without fear, by adopting an ancient military philosophy. Readers could appreciate its clear and straightforward writing style that helps convey the author’s message effectively.
Jumpshift! - How to Plan, Strategise and Execute for Business Success: Read Now, Apply Tomorrow
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If you're keen on steering your business from a challenging phase to a triumphant one, "Jumpshift!" is your guide-in-hand. Its real-life success story, practical tools, and a no-nonsense approach will resonate with you as much as it might have with the pioneers at Brumby's. Embrace this if you're all about immediate application and long-term results.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

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Goodreads rating: 4.0

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In stock: Well Read

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
The Mission-driven Organisation - Thryft

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In stock: Very Good

"The Mission-Driven Organization" is a must-read for business leaders who want to future-proof their organization. The book offers practical advice and step-by-step guidelines on how to create a shared vision and mission statement, build teamwork, manage change and conflict, and make the vision a permanent part of the company culture. With insights from experienced management consultants, this book is a valuable resource for anyone looking to streamline their organization while empowering employees and increasing customer satisfaction.
Blockbusters: The Five Keys to Developing GREAT New Products - Thryft
Gary S. Lynn, Richard R Reilly  | Harper Business

Blockbusters: The Five Keys to Developing GREAT New Products

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Goodreads rating: 3.91

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This book is a must-read for anyone interested in understanding the key factors that contribute to the success (or failure) of new products in the marketplace. Through in-depth case studies and expert analysis, Lynn and Reilly reveal the five crucial elements that companies often overlook when developing their products. They explain the importance of senior management, a compelling vision, prototyping, collaboration under pressure, and effective information exchange. If you want to gain insights into what it takes to create a blockbuster product, this groundbreaking and extensively researched book is for you.
Presentations Plus : David Peoples' Proven Techniques - Thryft
David A. Peoples | John Wiley &sons

Presentations Plus : David Peoples' Proven Techniques

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Goodreads rating: 3.75

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In stock: Well Read

Presentations Plus by David A. Peoples is an excellent resource for anyone looking to improve their presentation skills. The book provides practical and proven techniques for developing and delivering effective presentations, with a focus on engaging all types of audiences. The new material in the second edition, including chapters on team presentations and presentations as a marketing tool, makes this book an even more valuable resource. The author's own experiences and lively examples make for an entertaining and convincing read, making this book one of the best on the subject.
The GE Way Fieldbook: Jack Welch's Battle Plan for Corporate Revolution - Thryft
Robert Slater | Mcgraw-hill

The GE Way Fieldbook: Jack Welch's Battle Plan for Corporate Revolution

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Goodreads rating: 3.48

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This book could be a good read for anyone who wants to learn from the strategies of one of the most effective CEOs in business history, Jack Welch. The most distinctive feature of this book is its hands-on approach, providing innovative strategies, diagnostic exercises, and questionnaires that can be easily applied in real-world business scenarios. By reading this book, users can gain insights from GE's top-level corridors of power and learn how to implement the same programs that turned GE into a $100 billion company.
Reinventing the Business : Preparing Today's Enterprise for Tomorrow's Technology - Thryft

Reinventing the Business : Preparing Today's Enterprise for Tomorrow's Technology

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Goodreads rating: 3.0

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This book offers a comprehensive reinvention model which helps businesses make the necessary changes to adapt to technological advancements. It provides real-life examples of businesses that have reinvented themselves successfully, making the book an excellent guide for executives and entrepreneurs.
Business Essentials - Business Strategy : Study Text - Thryft
BPP Learning Media | Bpp Publishing

Business Essentials - Business Strategy : Study Text

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Goodreads rating: 0.0

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This book is a must-read for aspiring business leaders as it provides a comprehensive guide to developing effective strategies for organizations. It covers all aspects of strategic management - from analysis of the external environment to formulating and implementing strategies. The book's real-world examples and case studies make it easy to understand and apply the concepts presented. Overall, this is a highly informative and practical book that is perfect for anyone looking to enhance their understanding of business strategy.
The End of Leadership - Thryft

The End of Leadership

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Goodreads rating: 3.65

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In stock: Very Good

"The End of Leadership" is a thought-provoking book that critiques the notion of leadership as a teachable skill. Instead, it argues that leadership has never been as central to success as we think, and that current understandings of leadership should be rethought. The book offers an alternative, contemporary model that better reflects political and organizational realities. Recommended for those interested in questioning the current leadership paradigm and exploring new ways of thinking about leadership.
Working With Difficult People
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Solomon | Prentice Hall Press

Working With Difficult People

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Goodreads rating: 3.52

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In stock: Very Good

If you've endured stressful days thanks to challenging colleagues, 'Working With Difficult People' could be your roadmap to peace. Muriel Solomon offers not just sympathy, but a trove of strategies to transform these trials into manageable interactions. The book's real-life scenarios serve as a guide to understanding and handling those who seem intent on making your work life harder. It's like a first-aid kit for office drama—read it and you'll feel prepared to turn office battlegrounds into grounds for professional growth and improved relationships.
The Indian CEO: A Portrait of Excellence - Thryft
Signe M. Spencer | Sage Response

The Indian CEO: A Portrait of Excellence

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Goodreads rating: 2.67

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You should read "The Indian CEO: A Portrait of Excellence" if you're an aspiring leader looking to navigate the unique challenges and opportunities that come with leading in the Indian business environment. This book offers deep insights into the qualities, skills, and strategies essential for success. Gain a comprehensive understanding of effective leadership in emerging economies and unlock the hidden secrets to excel as a CEO in India.
Leadership: Theory and Practice - Thryft
Peter G. Northouse | Sage Publications, Inc

Leadership: Theory and Practice

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Goodreads rating: 3.85

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If you're looking to understand leadership inside out, "Leadership: Theory and Practice" is a treasure trove of insights. The way Northouse marries rich, theoretical concepts with hands-on exercises makes for a unique educational experience. It's particularly well-regarded in academic circles, yet remains surprisingly accessible, making it an ideal read for both students and aspiring leaders eager to develop a robust foundation in leadership skills.
Unlocking Hidden Potential: Strategic Transformation and Value Creation at Mandarin Orchard Singapore and Mandarin Gallery - Thryft

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If you're captivated by the art of corporate rejuvenation and strategic overhauls, this book could be your next great find. It's not just a case study; it's a comprehensive narrative that dives deep into the transformation of Mandarin Orchard Singapore and the Mandarin Gallery, offering a rare glimpse into decisions that translate vision into value. Engross yourself in the interviews and business insights that could inspire breakthroughs in your own ventures or simply satisfy your curiosity about successful enterprise metamorphoses.
Media Relations
Richard Stanton | Oxford University Press

Media Relations

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Goodreads rating: 3.0

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In stock: Well Read

If you’re looking to bridge the gap between media theories and real-world applications, "Media Relations" by Richard Stanton is tailor-made for you. The book dives into the intricacies of crafting messages that resonate and navigating the complex media landscape effectively. It’s a treasure trove for any communications professional aiming to finesse their media strategy and understand the nuances of message delivery and reception.
Stop Whining, and Start Winning: Recharging People, Reigniting Passion, and Pumping Up Profits

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In stock: Well Read

If you're frustrated with stagnation, either in your career or in managing others, Frank Pacetta's book might just be the catalyst you need. It's written with a fierce directness that demands action and rejects passivity. The lessons are grounded in the real world, drawn from Pacetta's own experiences, offering a raw and energizing playbook for those ready to step up their game and drive tangible results both personally and professionally.
Office Code: Building Connections Between Cultures and Workshop Design - Thryft
Unnamed | Koch, Alexander

Office Code: Building Connections Between Cultures and Workshop Design

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If the dynamics of culture and workplace design intrigue you, this book is a valuable resource. It delves into crafting workshops that consider cultural differences, improving communication and collaboration within a diverse office environment. By applying its concepts, you could enhance workplace inclusivity and productivity.
Dilemmas Of Leadership - Thryft
Tudor Rickards, Murray Clark  | Routledge

Dilemmas Of Leadership

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Goodreads rating: 3.0

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In stock: Very Good

This book is a great read for anyone wanting to delve deeper into the world of leadership. It provides a unique, thematic examination of some of the most influential ideas and writings on leadership, helping readers make sense of the vast literature available. Its thoughtful structure, style, and approach encourage reflection and deeper understanding of the complexities of leadership.
The Innovative Woman : Creative Ways to Reach Your Potential - Thryft
Norma Carr-Ruffino | Career Pr Inc

The Innovative Woman : Creative Ways to Reach Your Potential

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Goodreads rating: 2.33

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The Innovative Woman would be a great read for any women in the business world looking to enhance their innovative skills. The author, Norma Carr-Ruffino, provides practical advice and strategies on how to develop creativity, collaboration, and adaptability in the workplace. By reading this book, users will gain a new perspective on how to add value to their organization through innovation.
Fiasco: Blood in the Water on Wall Street - Thryft
Frank Partnoy | Profile Books Ltd

Fiasco: Blood in the Water on Wall Street

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Goodreads rating: 3.92

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In stock: Well Read

Imagine diving into the chaotic heart of the '90s financial scene. "Fiasco: Blood In the Water on Wall Street" offers that adrenaline rush via Frank Partnoy's first-hand account. You'll practically feel the tension and frenzy of an era where the complexity of securities bewilder even their creators. It's a must-read if you're fascinated by the intricate, often murky world of high finance and want a genuine peek behind the curtain.
Latino Success - Insights From 100 Of America's Most Powerful Latino Business Professionals - Thryft
Augusto Failde | Simon & Schuster

Latino Success - Insights From 100 Of America's Most Powerful Latino Business Professionals

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Goodreads rating: 3.71

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This book showcases the real-life success stories of 100 powerful Latino business professionals in America, providing valuable insights into overcoming racial and gender barriers to succeed in the corporate world. It offers empowering advice for young professionals looking to make a mark in their careers, drawing heavily on the wisdom of Latino elders.
Drinking From The Fire Hose - Making Smarter Decisions Without Drowning In Information - Thryft

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If you often find yourself swamped by data, slides, and reports, "Drinking From The Fire Hose" could be a game-changer for you. Christopher Frank and Paul Magnone share a practical approach, not just to cope with the deluge of information, but to distill it into actionable insights through smart, targeted questioning. It's a lifeline for decision-makers in our data-saturated world.
Network Advantage: How to Unlock Value From Your Alliances and Partnerships

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In stock: Very Good

Looking to tap into the power of business networks? "Network Advantage" dismantles the intricacies of forming successful partnerships with practical, research-backed strategies. It's a guide that transforms theory into actionable insights, perfect for the entrepreneur or executive eager to amplify their competitive edge through smart alliances. With its straightforward approach and case studies, this book could be the strategic ally you've been seeking.
Beat The System - 11 Secrets To Building An Entrepreneurial Culture In A Bureaucratic World - Thryft
Robert W. MacDonald | Wiley

Beat The System - 11 Secrets To Building An Entrepreneurial Culture In A Bureaucratic World

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Goodreads rating: 3.5

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Beat The System could be a great read for entrepreneurs struggling to break free from the confines of bureaucratic organizations. The book provides practical steps that create a sense of ownership and participation, while fostering an entrepreneurial atmosphere that is essential to long-range business success. The author's real-life advice is proven and can be applied in businesses, departments or even individual jobs. Additionally, the author's background rising from a door-to-door insurance salesman to the CEO of Allianz Life of North America gives readers confidence that the advice provided is practical and effective.
Perfect Phrases for Performance Reviews
Douglas Max | Mcgraw Hill

Perfect Phrases for Performance Reviews

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Goodreads rating: 3.92

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In stock: Very Good

If you're leading a team and dread performance review time, "Perfect Phrases for Performance Reviews" might just be the resource you're looking for. This book offers a plethora of ready-to-use phrases that can help you communicate more effectively with your employees. You'll find it easier to describe a wide range of performance issues and workplace behaviors in a way that's constructive and clear, which is especially valuable if you're aiming to inspire growth and improvement without causing unnecessary discomfort or misunderstanding.
Charm;: The career girl's guide to business & personal success - Thryft
Helen Whitcomb | Mcgraw-hill

Charm;: The career girl's guide to business & personal success

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Goodreads rating: 4.2

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In stock: Very Good

If you're navigating the complex terrain of a professional woman's world, this book could be your roadmap. It's like having a mentor who provides practical advice for your career and personal growth in one. It's supportive, insightful, and it could be the companion you need to unlock your potential and charm your way up the success ladder.
The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership - Thryft

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In stock: Very Good

The IABC Handbook of Organizational Communication is a must-read for business leaders who want to understand the intricacies of corporate communication. It covers a wide range of topics including crisis management and ethics, while also delving into the impact of new technologies and social media on communication strategies. The book is well-researched and well-organized, making it an invaluable resource for anyone looking to improve their organization's communication practices.
Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications - Thryft
Maxwell Sackheim | Towers Club

Maxwell Sackheim's Billion Dollar Marketing: Concepts and Applications

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Goodreads rating: 3.0

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In stock: Well Read

This book is a must-read for serious business professionals looking to unlock the secrets of successful marketing. Maxwell Sackheim, a marketing legend, shares his billion-dollar concepts and practical applications that have made him highly successful in the industry. Packed with valuable insights and strategies, this book is a marketing goldmine that will help you take your business to new heights. Get ready to transform your marketing game and achieve extraordinary results!
Giving 2.0: Transform Your Giving and Our World
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If you’re yearning to make a real difference in the world, "Giving 2.0" could be the guide you’re looking for. It's not just about charity, but about being a change-maker. Laura Arrillaga-Andreessen has made it her mission to redefine giving in the modern age, blending technology, collaboration, and innovation with traditional forms of philanthropy. This book might just change the way you think about your capacity to contribute, no matter the size of your wallet.
International Management: Culture, Strategy, and Behavior - Thryft
Fred Luthans | Mcgraw Hill Higher Education

International Management: Culture, Strategy, and Behavior

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Goodreads rating: 3.77

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In stock: Well Read

This book provides a comprehensive guide to international management, including the impact of culture, strategy and behavior on business. It offers practical advice to those entering the field, or aiming to improve their knowledge, with real-world case studies and engaging content. Users could potentially find this to be a valuable tool in their education or professional careers.
The New Successful Large Account Management - How To Hold Onto Your Most Important Customers And Turn Them Into Long-Term Assets - Thryft

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In stock: Very Good

This book is a must-read for any business professional looking to effectively manage and grow their most important customer relationships. With practical lessons and a dynamic approach to account planning, it provides a clear and actionable strategy to protect and improve crucial accounts. It offers invaluable insights on building long-term client relationships, outshining competitors, and moving up the buy-sell hierarchy. Whether you're a salesperson or a business owner, this book will help you devise a strategic action plan and ensure the profitability and longevity of your key accounts.
Type Talk: The 16 Personality Types That Determine How We Live, Love, and Work
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In stock: Well Read

Have you ever been intrigued by why people do the things they do? "Type Talk" dives into the mysteries of our personalities with a sense of ease and discovery that feels like unlocking a personal handbook to human behavior. It's not just about understanding yourself better; it's a conduit to enhanced communication and relationships, making it a compelling read for anyone keen to navigate life's social waters with a bit more grace.
The Whole Equation: A History of Hollywood - Thryft

The Whole Equation: A History of Hollywood

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If you're fascinated by the glitz and dirt under Hollywood's manicured nails, "The Whole Equation" is a compelling read. David Thomson cracks open the intricate puzzle of Tinseltown – glamor, business, and illusion intermingled. It's a narrative that doesn't just chronicle the rise of Hollywood but puts you in the shoes of those who built it and those entranced by its spectacles. It's about understanding your own place in the cinematic universe that so profoundly shapes our culture.
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft
Wally Wood, Jerry Acuff  | Wiley

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

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Goodreads rating: 3.54

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In stock: Well Read

If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.
The One Minute Sales Person - The Quickest Way To Sell People On Yourself, Your Services, Products, Or Ideas--At Work And In Life - Thryft

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In stock: Well Read

If selling feels like a chore to you, then "The One Minute Sales Person" could change your perspective. Spencer Johnson distills selling down to its essence, promising a less stressful, more successful life both at work and outside it. Imagine enjoying the selling process because you've mastered the art of it so thoroughly, it becomes second nature. This book is for anyone who wants to improve their sales skills quickly, with methods that have stood the test of time.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

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Goodreads rating: 3.57

from RM122.26 MYR

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In stock: Well Read

"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
The Greatest Networker in the World
John Milton Fogg | Crown Currency

The Greatest Networker in the World

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Goodreads rating: 4.08

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In stock: Very Good

If you're feeling stuck in the multilevel marketing world, 'The Greatest Networker in the World' could be a breath of fresh air. This book diverges from the usual sales tactics, instead offering a narrative that emphasizes personal growth, responsibility, and the value of teaching. The wisdom within could reframe your approach to your business and inspire you to build meaningful, lasting success in a field that can often feel confusing and cutthroat.
Leadership Presence : Dramatic Techniques to Reach out Motivate and Inspire - Thryft
Kathy Lubar, Belle Linda Halpern  | Penguin Publishing Group

Leadership Presence : Dramatic Techniques to Reach out Motivate and Inspire

Regular price RM33.07 MYR from RM14.49 MYR Save up to 61%

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Goodreads rating: 3.84

Regular price RM33.07 MYR from RM14.49 MYR Save up to 61%

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In stock: Well Read

"Leadership Presence" is a great read for anyone aspiring to become a confident, respected, and effective leader. The authors, Belle Linda Halpern, and Kathy Lubar, have leveraged their experience as performing artists to provide time-tested strategies that have proven useful to thousands of executives, even in tough situations. Readers will learn to build and enhance collaborations, express themselves dramatically, motivate others, and become authentic leaders by integrating their personal values into communication. If you want to develop impactful leadership techniques, this book is a must-read.
100 Great Leading Well Ideas - Thryft

100 Great Leading Well Ideas

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Regular price RM33.07 MYR from RM18.21 MYR Save up to 55%

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In stock: Very Good

Recommendation: - This book is an essential read for anyone looking to take their leadership skills to the next level. Dr. Peter Shaw, with his wealth of experience in business and government, distills 100 key learnings in a personable and easy-to-understand style. From cultivating champions to finding a mentor, the book offers practical advice and inspiring case studies from successful leaders. Whether you're a new manager or an experienced leader, this book will equip you with the necessary knowledge to guide, motivate, and build a cohesive team.
Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big - Thryft
Sam Hill, Glenn Rifkin  | Harper Business

Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big

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Goodreads rating: 3.73

Regular price RM77.67 MYR from RM33.07 MYR Save up to 58%

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In stock: Well Read

This book is a must-read for anyone interested in understanding how unconventional marketing tactics can lead to extraordinary success. It takes you on a journey through the stories of ten innovative companies, showcasing how they broke the rules and became industry leaders. From the Grateful Dead's fan-driven branding to Boston Beer Company's triumph over a giant like Anheuser-Busch, these case studies will inspire and challenge your conventional marketing wisdom. Get ready to be immersed in engaging stories and gain invaluable insights into how passion, emotional connection, and long-term vision can revolutionize your marketing strategy.
Brilliant Customer Service - Brilliant Business
New
Debra Stevens | Pearson

Brilliant Customer Service - Brilliant Business

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Goodreads rating: 3.91

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In stock: Very Good

"Brilliant Customer Service" is much more than a manual; it's a toolkit for creating a memorable customer experience that could set your business apart. With practical tips drawn from real-world examples, this book could be your secret weapon in winning customer hearts. If you're in business and want customers who don't just come back but also bring their friends, diving into these strategies could be a game-changer.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.