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The Art of Client Service

by Robert Solomon
RM142.00 MYR
The Art of Client Service
The Art of Client Service

Essential client service wisdom for industry professionals.

"The Art of Client Service" could be just the book you need to refine your approach to client interaction. Robert Solomon shares his extensive experience in digestible and practical chunks, making it a must-have for anyone aiming to polish their account management skills or improve client relationships. It's the kind of resource that fits in your pocket but expands your professional toolkit in a big way.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Art of Client Service

by Robert Solomon
RM142.00 MYR
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781427796714
Authors: Robert Solomon
Publisher: Kaplan Publishing
Date of Publication: 2008-01-01
Format: Hardcover
Related Collections: Business, Personal Development
Related Topics: Self Help, Personal Development, Leadership, Entrepreneurship, Business, Personal Development, Leadership
Goodreads rating: 3.95
(rated by 784 readers)

Description

If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copywriters, art directors, planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including: Know when to look it up; know when to make it up. (#7) What happens when I screw up? (#51) Respect what it takes to do great creative. (#19) In a high-tech world, be low-tech (#46) Be brief, be bright, be gone. (#31) How to write a letter of proposal (#44) The Zen of PowerPoint. (#45) You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.
 

Essential client service wisdom for industry professionals.

"The Art of Client Service" could be just the book you need to refine your approach to client interaction. Robert Solomon shares his extensive experience in digestible and practical chunks, making it a must-have for anyone aiming to polish their account management skills or improve client relationships. It's the kind of resource that fits in your pocket but expands your professional toolkit in a big way.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.