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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Authenticity: Brands, Fakes, Spin and the Lust for Real Life - Thryft

Authenticity: Brands, Fakes, Spin and the Lust for Real Life

RM34.00 MYR RM15.00 MYR 56% off

RM34.00 MYR RM15.00 MYR 56% off

77% off est. retail
If you're feeling overwhelmed by the constant barrage of tailored ads, filtered selfies, and sensational news, "Authenticity" might just resonate with you. David Boyle takes you on a journey through our culture's obsession with realness, unraveling the threads that lead us to yearn for authenticity. It's an eye-opening read that could change the way you consume and value the world around you.
eMarketing Strategies for the Complex Sale
Ardath Albee | Mcgraw Hill

eMarketing Strategies for the Complex Sale

RM78.00 MYR RM30.00 MYR 62% off

Goodreads rating: 3.92

RM78.00 MYR RM30.00 MYR 62% off

If you're navigating the intricate world of complex sales, Albee's book could be your trusty compass. It doesn't just offer run-of-the-mill marketing strategies; it dives into value-based, customer-centric approaches that are necessary in today's dynamic digital marketplace. With this book, you'll learn how to not only reach your customers but also how to resonate with them at every stage of the sales process.
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Robert W. Bly | Holt Paperbacks

The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

RM119.00 MYR

Goodreads rating: 3.92

RM119.00 MYR

Dive into "The Copywriter's Handbook" if you're keen on transforming your writing into a compelling sales force. Robert W. Bly guides you with practical techniques that enhance how you craft ads, commercials, and direct mail. It's not just writing; it's about writing that converts readers into customers. This is your go-to resource to stand out in the business of persuasion.
Presenting for TV and Video
Joanne Zorian-Lynn | A&c Black

Presenting for TV and Video

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 0.0

RM34.00 MYR RM15.00 MYR 56% off

If the thought of speaking on camera fills you with dread, or if you simply want to polish your video presentation skills, this book is a treasure trove of practical advice. Joanne Zorian-Lynn’s expertise could just be the confidence boost you need to shine on screen and nail your next video project or TV appearance.
Organization Development & Change - Thryft
Christopher G. Worley, Thomas G. Cummings  | Cengage Learning

Organization Development & Change

RM160.00 MYR

Goodreads rating: 3.93

RM160.00 MYR

88% off est. retail
As you navigate the ever-evolving landscape of organizational structures and strategies, "Organization Development & Change" could offer you solid theoretical underpinnings paired with practical applications. Whether you're a student or a seasoned professional, the combination of insight and actionable knowledge within this book can prove to be an invaluable resource for effecting change within any organization.
Contracts for the Film & Television Industry - Thryft
Mark Litwak | Silman-james Pr

Contracts for the Film & Television Industry

RM37.00 MYR RM22.00 MYR 41% off

Goodreads rating: 4.19

RM37.00 MYR RM22.00 MYR 41% off

87% off est. retail
Contracts for the Film & Television Industry
Workbook - Thryft
Jill B. Treadwell, Donald Treadwell  | Allyn & Bacon

Workbook

RM52.00 MYR RM19.00 MYR 63% off

Goodreads rating: 0.0

RM52.00 MYR RM19.00 MYR 63% off

85% off est. retail
Student Workbook for Public Relations Principles in Practice
Career Crossroads : A Headhunters Guide to Career Strategy - Thryft
Adrian Choo | Marshall Cavendish International (asia)

Career Crossroads : A Headhunters Guide to Career Strategy

RM34.00 MYR RM15.00 MYR 56% off

Goodreads rating: 4.0

RM34.00 MYR RM15.00 MYR 56% off

88% off est. retail
Considering a career change can be daunting, but "Career Crossroads" by Adrian Choo acts like a compass for those moments. Whether you're graduating, in your prime working years, or approaching a later stage in your career, Choo's book breaks down concrete steps and strategies. It helps demystify the complexities of the job market and personal career planning, making it an essential tool to plan, pivot, and pursue career fulfillment, irrespective of where you currently stand in your professional journey.
Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture - Thryft
David Jennings | Nicholas Brealey Publishing

Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture

RM30.00 MYR RM15.00 MYR 50% off

Goodreads rating: 3.64

RM30.00 MYR RM15.00 MYR 50% off

88% off est. retail
"Net, Blogs And Rock 'N' Roll is a great read for anyone interested in understanding how digital discovery has changed the way we consume media. The author breaks down the three strands of digital discovery: Trying Out, Links, and Community, and explains how they work together in the fan economy. Readers will also gain insights into the latest technologies and techniques available for creators and intermediaries to connect with communities of fans and consumers."
Does Your Marketing Sell: The Secret of Effective Marketing Communications
Ian Moore | Unkno

Does Your Marketing Sell: The Secret of Effective Marketing Communications

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.86

RM41.00 MYR RM15.00 MYR 63% off

88% off est. retail
If marketing mystifies you, "Does Your Marketing Sell?" will turn the light on. It's not just another esoteric marketing manual; Ian Moore translates real-world experiences and case study wisdom into actionable steps. By aligning Moore's marketing communication strategies with your enterprise, you could not only see where you've been going wrong but also learn how to create messages that truly resonate with your audience. It's a concise toolkit for anyone looking to amplify their marketing impact.
The Business of Writing The Victoria College Lectures - Thryft

The Business of Writing The Victoria College Lectures

RM37.00 MYR RM15.00 MYR 59% off

RM37.00 MYR RM15.00 MYR 59% off

Sorry! Book description for this title is not available.
How to Connect in Business in 90 Seconds or Less
Nicholas Boothman | Workman Publishing Company

How to Connect in Business in 90 Seconds or Less

RM37.00 MYR RM22.00 MYR 41% off

Goodreads rating: 3.74

RM37.00 MYR RM22.00 MYR 41% off

If you're someone who's ever felt awkward or struggled with networking at work, Nicholas Boothman's insights could be a game changer. His book isn't just about making quick connections; it's about creating relationships that are genuine and last beyond the initial handshake. Whether you're new to the business world or looking to refresh your networking skills, this book offers practical strategies that are easy to apply in any professional scenario.
Develop Your Marketing Skills - Thryft
Dr Neil Richardson, Ruth M Gosnay  | Kogan Page

Develop Your Marketing Skills

RM41.00 MYR RM15.00 MYR 63% off

Goodreads rating: 3.33

RM41.00 MYR RM15.00 MYR 63% off

83% off est. retail
If you're eager to dive into the world of marketing with a practical approach, "Develop Your Marketing Skills" would be a great pick. It walks you through both foundational concepts and current trends, with a strong emphasis on real-world application. Whether you're an entrepreneur eager to grow your business or a marketing novice wanting to step into the field, this book breaks it all down into manageable insights, giving you the confidence to apply what you learn.
The Conflict Resolution Training Program
Larry Ray, Prudence B. Kestner  | Jossey-bass

The Conflict Resolution Training Program

RM156.00 MYR

Goodreads rating: 2.5

RM156.00 MYR

45% off est. retail
If you're looking to enhance your conflict resolution skills within an organizational setting, this training program could be perfect for you. It's designed to be interactive and engaging, shifting away from dry theory to practical, real-world application. Through its diverse range of exercises and tools, you'll find this program to be a highly effective way to not just learn conflict resolution strategies but to internalize and apply them in your daily professional life.
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Jim Aitchison | September 1, 2007

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

RM145.00 MYR RM89.00 MYR 39% off

Goodreads rating: 4.02

RM145.00 MYR RM89.00 MYR 39% off

If you're looking to understand what makes some print ads not just good, but great, "Cutting Edge Advertising" can be your playbook. This book dives into the art and science of crafting compelling advertisements. It's like a tour guide for navigating the evolving landscape of brand promotion, tailored for creatives and marketers wanting to leave a mark in the industry.
Easy Peasey: People Skills for Life
Allan Pease, Barbara Pease  | Pease International

Easy Peasey: People Skills for Life

RM22.00 MYR RM15.00 MYR 32% off

Goodreads rating: 3.69

RM22.00 MYR RM15.00 MYR 32% off

74% off est. retail
This book is a great read for individuals who struggle with communication and social skills. Allan Pease's expertise in body language and communication shines through the pages, providing practical tips and tricks to make a lasting impression on those around you. Readers will appreciate the straightforward language and easy-to-follow advice, making it a must-read for anyone looking to improve their people skills.
Inside Out: Microsoft-In Our Own Words - Thryft
Microsoft Corporation | Warner Business Books

Inside Out: Microsoft-In Our Own Words

RM34.00 MYR RM30.00 MYR 12% off

Goodreads rating: 3.71

RM34.00 MYR RM30.00 MYR 12% off

87% off est. retail
If you're fascinated by tech giants and pioneering minds like those of Bill Gates and Steve Ballmer, "Inside Out: Microsoft-In Our Own Words" could offer you an authentic peek behind Microsoft's curtain. Imagine walking through a gallery of stories and snapshots that encapsulate its cultural and managerial ethos, all while exploring the battles and alliances that have shaped the tech world. This book promises such a tour for anyone intrigued by industry-shaping corporate sagas.
Social Media 101: Tactics and Tips to Develop Your Business Online
Chris Brogan | Wiley

Social Media 101: Tactics and Tips to Develop Your Business Online

RM41.00 MYR

Goodreads rating: 3.67

RM41.00 MYR

55% off est. retail
Recommendation: Whether you are a small business owner or a marketing professional, "Social Media 101" is the ultimate guide to help you thrive online. With practical tips and tricks, Chris Brogan provides insights and resources to expand your social media presence, cultivate valuable relationships, and establish your brand's authority. Reviewed as a must-read for those looking to excel in the online marketplace, this book is a valuable resource for anyone aiming to leverage the power of social media.
Corporate Communication - Thryft
Paul A. Argenti | Irwin/mcgraw-hill

Corporate Communication

RM26.00 MYR RM15.00 MYR 42% off

Goodreads rating: 3.69

RM26.00 MYR RM15.00 MYR 42% off

Corporate Communication is a must-read for anyone interested in learning about effective communication strategies for businesses. The book covers various aspects of corporate communication, including public relations, crisis communication, and stakeholder management. One of its unique features is its inclusion of case studies, which provide real-world examples of successful and unsuccessful communication strategies. Overall, Corporate Communication is a valuable resource for professionals and students alike seeking to improve their communication skills in a corporate setting.
Secrets of Great Rainmakers: The Keys to Success and Wealth
Jeffrey J. Fox | Hachette Books

Secrets of Great Rainmakers: The Keys to Success and Wealth

RM52.00 MYR RM43.00 MYR 17% off

Goodreads rating: 3.69

RM52.00 MYR RM43.00 MYR 17% off

71% off est. retail
If you're looking to sharpen your competitive edge and truly stand out, "Secrets of Great Rainmakers" is an essential guide. The author, Jeffrey J. Fox, has a knack for distilling insights from the best in the business. You'll find a treasure trove of strategies here that are not just effective, but also bring a fresh perspective to success and wealth, making it a compelling read for budding entrepreneurs and established professionals alike.
Adv Prom Ise : An Integrated ... - Thryft
Michael A. Belch, George E. Belch  | Business Pubns

Adv Prom Ise : An Integrated ...

RM19.00 MYR

Goodreads rating: 4.91

RM19.00 MYR

89% off est. retail
"Adv Prom Ise" could be a good read for marketing professionals looking to effectively advertise through various channels such as print, radio, cable, satellite TV and the internet. The book dives deep into marketing principles and real-world marketing communication campaigns, offering global examples and discussing the use of the internet as a marketing tool. Several readers have praised the book for its practical insights and the author's expertise in the field.
Guidelines for Online Success
Rob Ford, Julius Wiedemann  | Taschen America Llc

Guidelines for Online Success

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 3.41

RM41.00 MYR RM26.00 MYR 37% off

If you're venturing into the digital jungle of Web entrepreneurship, "Guidelines for Online Success" could be your compass. It's not just theory; this book is a curation of wisdom from seasoned pros across the globe. You'll get to see what success (and failure) looks like from their vantage point, which could be invaluable as you craft your own path online.
Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media - Thryft
Ronald D. Smith | Routledge

Becoming a Public Relations Writer : A Writing Workbook for Emerging and Established Media

RM60.00 MYR RM41.00 MYR 32% off

Goodreads rating: 3.47

RM60.00 MYR RM41.00 MYR 32% off

88% off est. retail
This book is a must-read for anyone looking to develop their public relations writing skills. It offers practical tips and exercises to enhance your writing, with a focus on ethical and legal issues. The comprehensive list of writing formats and styles, updated to reflect modern technology, makes it an indispensable resource for anyone seeking to enter or advance in the field. Readers will appreciate the straightforward language, realistic examples, and integrated communication approach that makes this book a standout in the field.
The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion
Johan Fischer | Palgrave Macmillan

The Halal Frontier: Muslim Consumers in a Globalized Market - Contemporary Anthropology of Religion

RM208.00 MYR RM71.00 MYR 66% off

Goodreads rating: 2.6

RM208.00 MYR RM71.00 MYR 66% off

84% off est. retail
If you're curious about how faith intersects with daily choices in a global context, "The Halal Frontier" might fascinate you. Johan Fischer delves into the world of Malay Muslims in London, exploring halal not just as a dietary restriction but as a lifestyle adapting and thriving amid modern globalization. It's a thoughtful read for anyone interested in the dynamics of religious observance in contemporary society.
Fantastic Folders And Exceptional Envelopes - A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals - Thryft
Jenny Sullivan, Patricia Belyea  | Rockport Pub

Fantastic Folders And Exceptional Envelopes - A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals

RM22.00 MYR RM19.00 MYR 14% off

Goodreads rating: 3.75

RM22.00 MYR RM19.00 MYR 14% off

87% off est. retail
"Fantastic Folders And Exceptional Envelopes" is a must-read for any professional who wants to make a lasting, positive impression on clients and potential customers. The book provides readers with a wealth of practical strategies for creating eye-catching, functional custom carriers that are sure to stand out in today's crowded marketplace. From unique closures to innovative flap styles, this book covers all the necessary technical details while also providing plenty of inspiration for creative designs. With "Fantastic Folders And Exceptional Envelopes" at your side, you'll be well-equipped to make your business communications more effective than ever before.
Team Games for Trainers
Just Arrived

Team Games for Trainers

RM41.00 MYR

RM41.00 MYR

79% off est. retail
If you run workshops or lead groups, this feels like a grab-and-go toolkit that saves you planning time and gives you plenty of variety. Readers would probably love how usable it is: the games are structured, clear, and easy to adapt to different team needs. It is especially appealing if you want something hands-on rather than theory-heavy, with activities that help teams connect, communicate, and work better together.
Branding on the Eastern Front
Aneta Bogdan | Brandient

Branding on the Eastern Front

RM48.00 MYR

Goodreads rating: 4.5

RM48.00 MYR

If you're navigating the intriguing waters of branding, particularly in emergent economies, "Branding on the Eastern Front" offers practical insights that are hard to find elsewhere. Aneta Bogdan has been at the forefront of introducing and shaping brand strategies in the unique landscape of post-communist Eastern Europe. Her book is not only a lesson in agility and innovation in branding but also a narrative loaded with real-world examples and a dose of inspirational, yet realistic guidance. It's a valuable read for modern entrepreneurs and marketers looking to understand the dynamics of branding in evolving markets.
Successful QC Circles, Part 2
Hajime Karatsu | P H P Inst

Successful QC Circles, Part 2

RM15.00 MYR

Goodreads rating: 0.0

RM15.00 MYR

If you're immersing yourself in the world of Quality Control Circles, Karatsu's book could be your roadmap. It unpacks the methodology and success stories to help you understand the nuances of creating an effective QCC. Adopting these practices could be a game-changer for your team's performance and engagement.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.