Economics Books
Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Eula Biss
|
Faber
&
Faber
Having And Being Had
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Goodreads rating: 3.85
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An incisive collection from award-winning author Eula Biss,
Having and Being Had
is a personal reckoning with the intricacies of money, class and capitalism.'My adult life can be divided into two distinct parts,' Eula Biss writes, 'the time before I owned a washing machine and the time after.' Having just purchased her first home, she now embarks on a roguish and risky self-audit of the value system she has bought into. The result is a radical interrogation of work, leisure and capitalism. Described by the New York Times as a writer who 'advances from all sides, like a chess player', Biss brings her approach to the lived experience of capitalism. Playfully ranging from IKEA to Beyoncé to Pokémon, across bars and laundromats and universities, she asks, of both herself and her class, 'In what have we invested?''Having and Being Had offers us a probing tour of capitalism and class that sidesteps posturing and jargon in favor of clarity, humility, and incitement.' Maggie Nelson'In this witty, genre-bending book, Eula Biss smashes the taboo against talking about money with exhilarating results . . . [and] disarming honesty and grace.' Jenny Offill'Eula Biss's prescient new book gave me new language for things I didn't know I felt . . . A brilliant, lacerating re-examination of our relationship to what we own and why, and who in turn might own us.' Alexander Chee'No contemporary writer I know explores and confronts her own societal responsibilities better than Eula Biss.' Aleksandar HemonA meditation on race, consumerism and the American caste system. And a wry, vivd assessment of our spiritual moment. It is no accident that Having and Being Had reads like the poems money would write if money wrote poems.' Jeet Thayil
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Jill Tracie Nichols, Satya Nadella, Greg Shaw |
Harper
Business
Hit Refresh : The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
from RM40.51 MYR
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Goodreads rating: 3.79
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Foreword by Bill GatesMicrosoft’s CEO tells the inside story of the company’s continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of intelligent technologies and a distinct call to action for leaders everywhere.Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives—the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing.It’s about how people, organizations, and societies can and must transform "hit refresh" in their persistent quest for new energy, new ideas, and continued relevance and renewal. At its core, it’s about us humans and how our one unique quality—empathy—will become ever more valuable in a world where technological advancement will disrupt the status quo as never before.Satya Nadella explores a fascinating childhood before immigrating to the U.S. and how he learned to lead along the way. He then shares his meditations as sitting CEO—one who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He tells the inside story of how a company rediscovered its soul—transforming everything from culture to their fiercely competitive landscape and industry partnerships. Nadella concludes with his vision for the coming wave of technology and by exploring the potential impact to society and delivering call to action for world leaders."Ideas excite me," Nadella explains. "Empathy grounds and centers me." Hit Refresh is a reflection, meditations, and series of recommendations presented as algorithms from a principled, deliberative leader searching for improvement—for himself, for a storied company, and for society.
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Jared Cohen, Schmidt Eric & Cohen Jared |
Hodder
&
Stoughton
The New Digital Age : Reshaping the Future of People, Nations and Business
from RM33.20 MYR
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Goodreads rating: 3.33
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BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.
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Graham Allison
|
Scribe
Publications
Destined for War : can America and China escape Thucydides' Trap?
from RM31.34 MYR
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Goodreads rating: 4.21
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Destined for War highlights the possibility of conflict between the US and China. This book is a great read for anyone interested in international politics and history. Graham Allison provides insights into Thucydides's Trap and offers suggestions for avoiding disastrous consequences. Readers will appreciate the uncanny parallels Allison draws between past and current events.
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Parag Khanna
|
W&n
The Future Is Asian : Global Order in the Twenty-first Century
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Goodreads rating: 3.73
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In the 19th century, the world was Europeanized. In the 20th century, it was Americanized. Now, in the 21st century, the world is being Asianized.The “Asian Century” is even bigger than you think. Far greater than just China, the new Asian system taking shape is a multi-civilizational order spanning Saudi Arabia to Japan, Russia to Australia, Turkey to Indonesia—linking five billion people through trade, finance, infrastructure, and diplomatic networks that together represent 40 percent of global GDP. China has taken a lead in building the new Silk Roads across Asia, but it will not lead it alone. Rather, Asia is rapidly returning to the centuries-old patterns of commerce, conflict, and cultural exchange that thrived long before European colonialism and American dominance. Asians will determine their own future—and as they collectively assert their interests around the world, they will determine ours as well.There is no more important region of the world for us to better understand than Asia – and thus we cannot afford to keep getting Asia so wrong. Asia’s complexity has led to common misdiagnoses: Western thinking on Asia conflates the entire region with China, predicts imminent World War III around every corner, and regularly forecasts debt-driven collapse for the region’s major economies. But in reality, the region is experiencing a confident new wave of growth led by younger societies from India to the Philippines, nationalist leaders have put aside territorial disputes in favor of integration, and today’s infrastructure investments are the platform for the next generation of digital innovation.If the nineteenth century featured the Europeanization of the world, and the twentieth century its Americanization, then the twenty-first century is the time of Asianization. From investment portfolios and trade wars to Hollywood movies and university admissions, no aspect of life is immune from Asianization. With America’s tech sector dependent on Asian talent and politicians praising Asia’s glittering cities and efficient governments, Asia is permanently in our nation’s consciousness. We know this will be the Asian century. Now we finally have an accurate picture of what it will look like.
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Amartya Sen
|
Penguin
Uk
The Argumentative Indian : Writings on Indian History, Culture and Identity
from RM30.09 MYR
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Goodreads rating: 3.82
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India is a very diverse country with many distinct pursuits, vastly different convictions, widely divergent customs, and a veritable feast of viewpoints. The Argumentative Indian brings together an illuminating selection of writings from Nobel prize-winning economist Amartya Sen that outline the need to understand contemporary India in the light of its long argumentative tradition. The understanding and use of this rich argumentative tradition are critically important, Sen argues, for the success of India's democracy, the defence of its secular politics, the removal of inequalities related to class, caste, gender and community, and the pursuit of sub-continental peace.
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Reeves Wiedeman
|
Back
Bay
Books
Billion Dollar Loser - The Epic Rise And Spectacular Fall Of Adam Neumann And Wework
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Goodreads rating: 4.1
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Billion Dollar Loser is a tale of the meteoric rise and fall of Adam Neumann and his company WeWork. The book vividly captures Neumann's audacious ambition to make WeWork the coolest workplace provider, and how he attracted billions of dollars from the world's most sought-after investors. It chronicles the dramatic events leading up to WeWork's botched IPO and Neumann's ouster, and offers a sobering reckoning of the excesses of American business in the Trump era. If you're interested in a cautionary tale of hubris, ambition, and excess in the startup world, this book is a recommended read.
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Andrew W. Lo
|
Princeton
University
Press
Adaptive Markets : Financial Evolution at the Speed of Thought
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Goodreads rating: 4.06
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A new, evolutionary explanation of markets and investor behaviorHalf of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and efficient, as modern financial theory assumes, or irrational and inefficient, as behavioral economists believe--and as financial bubbles, crashes, and crises suggest. This is one of the biggest debates in economics and the value or futility of investment management and financial regulation hang on the outcome. In this groundbreaking book, Andrew Lo cuts through this debate with a new framework, the Adaptive Markets Hypothesis, in which rationality and irrationality coexist.Drawing on psychology, evolutionary biology, neuroscience, artificial intelligence, and other fields, Adaptive Markets shows that the theory of market efficiency isn't wrong but merely incomplete. When markets are unstable, investors react instinctively, creating inefficiencies for others to exploit. Lo's new paradigm explains how financial evolution shapes behavior and markets at the speed of thought--a fact revealed by swings between stability and crisis, profit and loss, and innovation and regulation.A fascinating intellectual journey filled with compelling stories, Adaptive Markets starts with the origins of market efficiency and its failures, turns to the foundations of investor behavior, and concludes with practical implications--including how hedge funds have become the Galapagos Islands of finance, what really happened in the 2008 meltdown, and how we might avoid future crises.An ambitious new answer to fundamental questions in economics, Adaptive Markets is essential reading for anyone who wants to know how markets really work.
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Ernesto Laclau, Chantal Mouffe |
Verso
Hegemony And Socialist Strategy : Towards A Radical Democratic Politics
from RM29.54 MYR
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Goodreads rating: 3.84
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This book is a must-read for those seeking to understand the complexities of contemporary social and political identities. Laclau and Mouffe's examination of hegemony provides a unique lens through which to view power dynamics and the struggle for democracy. Readers will appreciate the authors' nuanced approach to essentialism and their compelling argument for a radical democratic politics.
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Edward Tenner
|
Vintage
The Efficiency Paradox : What Big Data Can't Do
from RM30.22 MYR
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Goodreads rating: 3.29
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A "skillful and lucid" ( The Wall Street Journal ) way of thinking about efficiency, challenging our obsession with it—and offering a new understanding of how to benefit from the powerful potential of serendipity.Algorithms, multitasking, the sharing economy, life our culture can't get enough of efficiency. One of the great promises of the Internet and big data revolutions is the idea that we can improve the processes and routines of our work and personal lives to get more done in less time than we ever have before. There is no doubt that we're performing at higher levels and moving at unprecedented speed, but what if we're headed in the wrong direction?Melding the long-term history of technology with the latest headlines and findings of computer science and social science, The Efficiency Paradox questions our ingrained assumptions about efficiency, persuasively showing how relying on the algorithms of digital platforms can in fact lead to wasted efforts, missed opportunities, and, above all, an inability to break out of established patterns. Edward Tenner reveals what we and our institutions, when equipped with an astute combination of artificial intelligence and trained intuition, can learn from the random and unexpected.
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How We Decide is a must-read for those interested in using neuroscience to enhance decision-making. Lehrer's discussion of the proper blend of intuition and rationality, as well as how to recognize the balance, will be beneficial to policymakers and business executives alike.
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Jonathan Rosenberg, Eric Schmidt |
Grand
Central
Publishing
How Google Works
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Goodreads rating: 4.05
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Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
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George Friedman
|
Anchor
Books
The Next 100 Years : A Forecast for the 21st Century
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Goodreads rating: 3.67
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This book offers a captivating and thought-provoking look into the future, providing a forecast of the changes that will shape our world in the 21st century. With a focus on geopolitics and historical patterns, George Friedman takes readers on a journey through future wars, shifts in global power, technological advancements, and even a Golden Age for the United States. If you're curious about what lies ahead and want to gain a better understanding of how our world might change, this book is a must-read. It's a captivating glimpse into the future's geopolitical landscape that will leave you contemplating the possibilities that lie ahead.
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Robert T. Kiyosaki, Sharon L. Lechter |
Plata
Publishing
Rich Dad Poor Dad : What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
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Goodreads rating: 4.12
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April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.20 Years... 20/20 HindsightIn the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective.Will there be a few surprises? Count on it.Rich Dad Poor Dad...• Explodes the myth that you need to earn a high income to become rich• Challenges the belief that your house is an asset• Shows parents why they can't rely on the school system to teach their kids about money• Defines once and for all an asset and a liability• Teaches you what to teach your kids about money for their future financial success
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Thomas L. Friedman
|
Penguin
Uk
The World is Flat : The Globalized World in the Twenty-first Century
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Goodreads rating: 3.69
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The beginning of the twenty-first century will be remembered, friedman argues, not for military conflicts or political events, but for a whole new age of globalization - a flattening of the world the explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal - and competitor - of the other the rules of the game have changed forever - but does this death of distance, which requires us all to run faster in order to stay in the same place, mean the world has got too small and too flat too fast for us to adjust friedman brilliantly demystifies the exciting, often bewildering, global scene unfolding before our eyes, one which we sense but barely yet understand the world is flat is the most timely and essential update on globalization, its successes and its discontents, powerfully illuminated by a world-class writer in his new if its not happening, its because youre not doing it and what happens when we all have dogs hearing the author explores both the benefits and disadvantages of the very latest developments in global communication the emergent popularity of blogging, pod-casting, youtube and myspace enable the modern world citizen to broadcast their views to a potential audience of billions, and the proliferation of internet access to even the poorest communities gives everyone who wants to the tools to address issues of social injustice and inequality on the other hand the technology that seems to improve communication on a global scale causes it to deteriorate on a local scale identifying ours as the age of interruption, friedman discusses the annoyance and dangers of blackberrys in meeting rooms, hands-free kits in conversation and using a phone or ipod whilst driving
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Michael J. Sandel
|
Macmillan
Usa
What Money Can't Buy : The Moral Limits of Markets
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Goodreads rating: 3.93
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Should we pay children to read books or to get good grades? Should we allow corporations to pay for the right to pollute the atmosphere? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars? Auctioning admission to elite universities? Selling citizenship to immigrants willing to pay?In What Money Can’t Buy, Michael J. Sandel takes on one of the biggest ethical questions of our Is there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don’t belong? What are the moral limits of markets?In recent decades, market values have crowded out nonmarket norms in almost every aspect of life—medicine, education, government, law, art, sports, even family life and personal relations. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. Is this where we want to be?In his New York Times bestseller Justice, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can’t Buy, he provokes an essential discussion that we, in our market-driven age, need to What is the proper role of markets in a democratic society—and how can we protect the moral and civic goods that markets don’t honor and that money can’t buy?
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James C. Collins
|
Random
House
Business
How the Mighty Fall : And Why Some Companies Never Give In
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Goodreads rating: 3.96
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This book is an insightful read for business leaders who want to understand the warning signs of decline in their companies and learn how to reverse its course. Jim Collins offers a comprehensive framework of 5 stages of decline that begins with hubris born of success and ends with capitulation to irrelevance or death. The research project is based on companies that fell from greatness, including Kodak, Circuit City, and Motorola, highlighting their mistakes, and how their leaders could have prevented their demise. Overall, this book provides valuable insights into how to avoid complacency, stay disciplined, understand your risks, and seize new opportunities while there's still time, making it a must-read for anyone in a leadership position.
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Chrystia Freeland
|
Allen
Lane
Plutocrats : The Rise of the New Global Super-Rich
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Goodreads rating: 3.63
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Plutocrats is a highly-researched examination of the world's wealthiest, detailing their lives, mindsets, and economic policies. It's a great read for those looking to understand the current state of capitalism, and how it influences society. Readers will appreciate the author's objectivity and deep empathy for her subjects.
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Alex Tapscott, Don Tapscott |
Portfolio
Blockchain Revolution : How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World
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Goodreads rating: 3.4
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The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex Tapscott, now in paperback with a new preface and chapter explaining recent developments in the world of blockchain, including cryptoassets, ICOs, smart contracts, and more."This book has had an enormous impact on the evolution of blockchain in the world." --Satya Nadella, CEO, Microsoft CorporationIn this revelatory book, Don and Alex Tapscott bring us a brilliantly researched, highly readable, and essential book about the technology driving the future of the economy.Blockchain is the ingeniously simple, revolution-ary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it's best known as the technology that drives bitcoin and other digital cur-rencies, it also has the potential to go far beyond currency, to record virtually everything of value to humankind, from birth and death certifi-cates to insurance claims, land titles, and even votes.As with major paradigm shifts that preceded it, blockchain technology will create winners and losers. This book shines a light on where it can lead us in the next decade and beyond.
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Arthur Naiman, Noam Chomsky, David Barsamian |
Hamish
Hamilton
How the World Works
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Goodreads rating: 4.14
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How the World Works is a great read for individuals interested in geopolitical issues and understanding the world we live in. Noam Chomsky provides a unique perspective on US foreign policy, global inequality, manufacturing dissent, and the coming eco-disaster. Chomsky's writing is detailed yet clear, making it easy for readers of all levels to gain insight into these important issues.
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Dan Ariely
|
Harpercollins
Publishers
The (Honest) Truth About Dishonesty : How We Lie to Everyone - Especially Ourselves
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Goodreads rating: 3.94
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Fascinating and provocative, Ariely's The Truth About Dishonesty is an insightful and brilliantly researched take on cheating, deception and willpower. Internationally bestselling author Ariely pulls no punches when it comes to home truths.
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Andrew Hallam
|
Wiley
Millionaire Expat : How To Build Wealth Living Overseas
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Goodreads rating: 4.3
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Recommendation: Hey there! If you're looking to build wealth while living overseas, "Millionaire Expat" is the perfect book for you. This book provides savvy investment advice tailored to the unique needs of those living abroad. Andrew Hallam, a former high school teacher, shares his best advice on how to achieve financial success in the market, even on a teacher's salary. With index fund strategies and insights on finding trustworthy advisors, this book offers targeted, real-world guidance to help you achieve your financial goals. Start building your strongest-ever portfolio today!
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Stephen J. Dubner, Steven D. Levitt |
William
Morrow
Freakonomics : A Rogue Economist Explores the Hidden Side of Everything
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Goodreads rating: 4.01
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If you're someone who loves solving puzzles and exploring the hidden side of things, then "Freakonomics" is a perfect choice for you. With a blend of captivating storytelling and thought-provoking insights, Steven Levitt takes you on a journey into the fascinating world of incentives and human behavior. Get ready to have your mind blown as you discover the shocking connections between unexpected topics like guns and swimming pools or drug dealers and their moms. Prepare to challenge your conventional wisdom and view the world through a whole new lens. "Freakonomics" will leave you questioning everything you thought you knew and redefining the way you understand the complexities of the modern world.
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Rutger Bregman
|
Bloomsbury
Publishing
Utopia For Realists
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Goodreads rating: 4.22
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From a universal basic income to a 15-hour workweek, from a world without borders to a world without poverty - it's time to return to utopian thinking. Rutger Bregman takes us on a journey through history, beyond the traditional left-right divides, as he introduces ideas whose time has come. Utopia for Realists is one of those rare books that takes you by surprise and challenges what you think you know. In the words of leading social theorist Zygmunt Bauman, it is "brilliant, truly enlightening, and eminently readable." This original Dutch bestseller sparked a national movement for basic income experiments that soon made international headlines.
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Tom Standage
|
Profile
Books
Ltd
Seriously Curious : 109 facts and figures to turn your world upside down
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Goodreads rating: 3.4
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Some questions you never think to ask. Others, you didn't know you didn't know. And some facts are so surprising they cry out for answers.What can a president actually do? Why do cities sink into the ground? Why is Australia seemingly invulnerable to recessions? Why do people in couples do more housework than singletons?The brilliant minds of the Economist collect these questions. Individually, they might seem bite-sized and inconsequential, but taken together they can reveal a whole new world.
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Erik Brynjolfsson, Andrew McAfee |
W.
W.
Norton
&
Company
The Second Machine Age : Work, Progress, and Prosperity in a Time of Brilliant Technologies
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Goodreads rating: 3.91
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In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies—with hardware, software, and networks at their core—will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.
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Shoshana Zuboff
|
Profile
Books
The Age of Surveillance Capitalism : The Fight for a Human Future at the New Frontier of Power: Barack Obama's Books of 2019
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The Age of Surveillance Capitalism by Shoshana Zuboff dives deep into the unprecedented form of power called "surveillance capitalism" and how corporations are using it to control us. Zuboff explores the impact of this new form of capitalism on society, politics, business, and technology, and how it can deepen inequality and stoke divisions while enriching the few and impoverishing the many. This book can be a great read for those interested in understanding and protecting themselves from surveillance capitalism.
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Tim Harford
|
Little,
Brown
Young
Readers
Adapt : Why Success Always Starts with Failure
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Goodreads rating: 3.88
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Author Q&A with Tim Harford [image]
So are you an economic missionary, or is this just something that you love to do?
It began as something that I love to do--and I think I am now starting to get a sense of it being a mission. People can use economics and they can use statistics and numbers to get at the truth and there is a real appetite for doing so. This is such a BBC thing to say--there’s almost a public service mission to be fulfilled in educating people about economics. When I wrote The Undercover Economist, it was all about my pure enthusiasm for the subject; the book is full of stuff I wanted to say and that is always the thing with the books: they are always such fun to write.
Do you think that people these days are generally more economically literate?
People are now aware of economics for various reasons. There are the problems with the economy--there is always more interest in economics when it is all going wrong.
Where is the border line in your new book between economics and sociology?
I don’t draw a border line, and particularly not with the new book. The Undercover Economist was basically all the cool economics I could think of and The Logic of Life was me investigating a particular part of economics. All of the references in The Logic of Life were academic economics papers that I had related--and hopefully made more fun. This new book, Adapt, is very different. I have started by asking what is wrong with the world, what needs fixing, how does it work--and if economics can tell us something about that (which it can) then I have used it. And if economics is not the tool that you need--if you need to turn to sociology or engineering or biology or psychology--I have, in fact, turned to all of them in this book. If that’s what you need, then that’s where I have gone. So I have written this book in a different way: I started with a problem and tried to figure out how to solve it.
What specific subjects do you tackle?
To be a bit more specific, the book is about how difficult problems get solved and I look at quick change; the banking crisis; poverty; innovation, as I think there is an innovation slow-down; and the war in Iraq. Also, I look at both problems in business and in everyday life. Those are the big problems that I look at--and my conclusion is that these sorts of problems only ever get solved by trial and error, so when they are being solved, they are being solved through experimentation, which is often a bottom-up process. When they are not being solved it is because we are not willing to experiment, or to use trial and error.
Do you think companies will change to be much more experimental, with more decisions placed in the hands of employees?
I don’t think that is necessarily a trend, and the reason is that the market itself is highly experimental, so if your company isn’t experimental it may just happen to have a really great, successful idea--and that’s fine; if it doesn’t, it will go bankrupt. But that said, it is very interesting to look at the range of companies who have got very into experimentation--they range from the key-cutting chain Timpson’s to Google; you can’t get more different than those two firms, but actually the language is very similar; the recruitment policies are similar; the way the employees get paid is similar.
The “strap line” of the book is that “Success always starts with failure.” You are a successful author… so what was the failure that set you up for success?
I was working on a book before The Undercover Economist… it was going to be a sort of Adrian Mole/Bridget Jones’ Diary-styled fictional comedy, in which the hero was this economist and through the hilarious things that happened to him, all these economic principles would be explained--which is a great idea--but the trouble is that I am not actually funny. Another example would be my first job as a management consultant… and I was a terrible management consultant. I crashed out after a few months. Much better that, than to stick with the job for two or three years-- a lot of people say you have got to do that to “show your commitment.” Taking the job was a mistake--why would I need to show my commitment to a mistake? Better to realise you made a mistake, stop and do something else, which I did.
That idea that “failure breeds success” is central to most entrepreneurs. Do you think we need more of it in the UK?
I think that the real problem is not failure rates in business; the problem is failure rates in politics. We need a much higher failure rate in politics. What actually happens is politicians--and this is true of all political parties--have got some project and they’ll say, “Right, we are going to do this thing,” and it is quite likely that idea is a bad idea--because most ideas fail; the world is complicated and while I don’t have the numbers for this, most ideas are, as it turns out, not good ideas. But they never collect the data, or whatever it is they need to measure, to find out where their idea is failing. So they have this bad idea, roll this bad idea out and the bad idea sticks, costs the country hundreds, millions, or billions of pounds, and then the bad idea is finally reversed by the next party on purely ideological grounds and you never find out whether it really worked or not. So we have this very, very low willingness to collect the data that would be necessary to demonstrate failure, which is the bit we actually need. To give a brief example: Ken Livingstone, as Mayor of London, came along and introduced these long, bendy buses. Boris Johnson came along and said, “If you elect me, I am going to get rid of those big bendy buses and replace them with double-decker buses.” He was elected and he did it, so… which one of them is right? I don’t know. I mean, isn’t that crazy? I know democracy is a wonderful thing and we voted for Ken Livingstone and we voted for Boris Johnson, but it would be nice to actually have the data on passenger injury rates, how quickly people can get on and off these buses, whether disabled people are using these buses… the sort of basic evidence you would want to collect.
Based on that, are you a supporter of David Cameron’s “Big Society”, which in a sense favours local experimentation over central government planning?
Well, I have some sympathy for the idea of local experimentation, but what worries me is that we have to have some mechanism that is going to tell you what is working and what is not--and there is no proposal for that. Cameron’s Tories seem to have the view that ‘if it is local then it will work.’ In my book, I have all kinds of interesting case studies of situations where localism really would have worked incredibly well, as in, say, the US Army in Iraq. But I have also got examples of where localism did not work well at all--such as a corruption-fighting drive in Indonesia.
Is the new book, Adapt, your movement away from economic rationalist to management guru? Are you going to cast your eye over bigger problems?
The two changes in Adapt are that I have tried to start with the problem, rather than saying, “I have got a hammer--I’m going to look for a nail.” I started with a nail and said, “Ok, look, I need to get this hammered in.” So I have started with the problem and then looked anywhere for solutions. And the second thing is that I have tried to do is write with more of a narrative. This is not a Malcolm Gladwell book, but I really admire the way that people like Gladwell get quite complex ideas across because they get you interested in the story; that is something that I have tried to do more of here. I am not too worried about it, because I know that I am never going to turn into Malcolm Gladwell--I am always going to be Tim Harford--but it doesn’t hurt to nudge in a certain direction.
On Amazon, we recommend new book ideas to people: “If you like Tim Harford you may like…”, but what does Tim Harford also like?
I read a lot of books, mostly non-fiction and in two categories: people who I think write a lot better than I do, and people who think about economics more deeply than I do. In the first category I am reading people like Michael Lewis, Kathryn Schulz (I loved her first book, Being Wrong), Malcolm Gladwell and Alain de Botton. In the second category, I read lots of technical economics books, but I enjoy Steven Landsburg, Edward Glaeser (who has a book out now which looks good), Bill Easterly… I don’t necessarily agree with all of these people! When I am not reading non-fiction, I am reading comic books or 1980s fantasy authors like Jack Vance.
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Christopher Leonard
|
Simon
&
Schuster
Uk
Kochland
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Kochland is an eye-opening read that delves into the inner workings of one of the world's largest private companies. Christopher Leonard paints a vivid picture of the ruthless business practices that have allowed Koch Industries to become so successful, while also exposing the company's impact on modern society. This book is a must-read for anyone interested in the intersection of business and politics, or those looking to gain insight into the darker sides of capitalism.
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Dana Mackenzie, Judea Pearl |
Basic
Books
The Book of Why : The New Science of Cause and Effect
from RM56.99 MYR
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Goodreads rating: 3.93
from RM56.99 MYR
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The Book of Why is an exceptional read for anyone interested in the study of causality and how it shapes our understanding of the world. With Judea Pearl's expert guidance, readers can delve into the intricacies of complex systems and explore the underlying mechanisms that drive cause and effect. By blending cutting-edge science with easy-to-understand explanations, Pearl's work helps readers gain a fresh perspective on how we comprehend the world around us and how we can leverage that understanding to build a better future.
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Erik Brynjolfsson, Andrew McAfee |
W.
W.
Norton
&
Company
The Second Machine Age : Work, Progress, and Prosperity in a Time of Brilliant Technologies
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Goodreads rating: 3.91
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A revolution is under way. In recent years, Google's autonomous cars have logged thousands of miles on American highways and IBM's Watson trounced the best human Jeopardy! players. Digital technologies with hardware, software, and networks at their core will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human. In The Second Machine Age MIT's Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age will alter how we think about issues of technological, societal, and economic progress.
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Sendhil Mullainathan, Eldar Shafir |
Picador
Scarcity : The New Science of Having Less and How It Defines Our Lives
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Goodreads rating: 3.94
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Scarcity is a must-read for those struggling to manage with less than they need. Mullainathan and Shafir's cutting-edge research highlights the distinct psychology of scarcity and how it affects decision making in all aspects of life. The book provides insightful solutions for individuals and organizations to better manage scarcity and achieve greater satisfaction and success.
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James C. Scott
|
Yale
University
Press
Seeing like a State: How Certain Schemes to Improve the Human Condition Have Failed
from RM51.07 MYR
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Goodreads rating: 4.2
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Compulsory ujamaa villages in Tanzania, collectivization in Russia, Le Corbusier’s urban planning theory realized in Brasilia, the Great Leap Forward in China, agricultural "modernization" in the Tropics—the twentieth century has been racked by grand utopian schemes that have inadvertently brought death and disruption to millions. Why do well-intentioned plans for improving the human condition go tragically awry?In this wide-ranging and original book, James C. Scott analyzes failed cases of large-scale authoritarian plans in a variety of fields. Centrally managed social plans misfire, Scott argues, when they impose schematic visions that do violence to complex interdependencies that are not—and cannot—be fully understood. Further, the success of designs for social organization depends upon the recognition that local, practical knowledge is as important as formal, epistemic knowledge. The author builds a persuasive case against "development theory" and imperialistic state planning that disregards the values, desires, and objections of its subjects. He identifies and discusses four conditions common to all planning disasters: administrative ordering of nature and society by the state; a "high-modernist ideology" that places confidence in the ability of science to improve every aspect of human life; a willingness to use authoritarian state power to effect large- scale interventions; and a prostrate civil society that cannot effectively resist such plans.
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Tommy Koh and Daljit Singh, 29 Singapore Writers |
Straits
Times
Press
America: A Singapore Perspective
from RM23.59 MYR
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Goodreads rating: 3.68
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This book is a must-read for anyone interested in understanding the intricate and symbiotic relationship between Singapore and America. Through the eyes of 29 Singaporean writers, it offers a fresh and nuanced perspective on America's economic investment, security partnership, and cultural influence on the city-state. From exploring America's governing systems to diving into its culture wars, this collection of essays provides valuable insights that will challenge your preconceived notions and deepen your understanding of the Singapore-America connection.
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Rashmi Bansal
|
Eklavya
Education
Foundation
Connect the Dots
from RM15.09 MYR
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Goodreads rating: 3.76
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"Connect the Dots" could be a good read for someone who is looking for a practical guide towards starting and building their own business. The book highlights the journeys of 20 successful entrepreneurs in India from humble beginnings who found success by "connecting the dots". The book also explores the importance of recognizing opportunities and taking bold risks in shaping your future, making it an inspiring read for entrepreneurs.
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Elizabeth C. Economy
|
Oxford
University
Press
The Third Revolution : Xi Jinping and the New Chinese State
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RM32.83 MYR
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The Third Revolution could be a good read for anyone interested in understanding the political and economic transformation underway in China under Xi Jinping's leadership. The book covers a wide range of topics including corruption, innovation, environmental concerns, and global presence, providing an in-depth analysis of each. This book is recommended for readers who are interested in understanding China's standing in global affairs and how China's evolution will impact the world in the future.
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W. Chan Kim, Renée Mauborgne |
Harvard
Business
Review
Press
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant : How to Create Uncontested Market Space and Make the Competition Irrelevant
from RM31.57 MYR
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Goodreads rating: 4.01
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Blue Ocean Strategy is a must-read for entrepreneurs and managers who want to create new markets and succeed without having to worry about competition. The book explains how businesses can create their own "blue ocean" by focusing on innovation, value, and differentiation. It provides practical tools and examples that can help readers apply the concepts to their own businesses. Users have praised the book for its clear writing, real-world examples, and actionable insights that can make a real difference in their business.
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Dan Ariely
|
Harpercollins
Uk
The (Honest) Truth About Dishonesty : How We Lie to Everyone - Especially Ourselves
from RM21.79 MYR
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Goodreads rating: 3.94
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The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumés, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others
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Diana B. Henriques
|
Times
Books
Bernie Madoff, the Wizard of Lies : Inside the Infamous $65 Billion Swindle
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Since the news broke of Bernie Madoff's $65 billion Ponzi scheme, many have speculated about how he did it. But no reporter has been able to get the full story until now. Based on unprecedented access to Madoff, including extensive correspondence and his first interviews for publication since his arrest, and more than 100 interviews with people at all levels and on all sides of the crime, award-winning reporter Diana Henriques provides the ultimate inside story. This true-life financial thriller is packed with dramatic scenes from Madoff's accelerating slide towards self-destruction, heartbreaking details of the disasters that followed, and clear lessons for investors in the future.
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Eric Schmidt, Jonathan Rosenberg |
Grand
Central
Publishing
How Google Works
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Goodreads rating: 4.05
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Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
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Michael Lewis
|
W.
W.
Norton
&
Company
The Undoing Project : A Friendship that Changed the World
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Goodreads rating: 3.98
from RM59.29 MYR
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From the No. 1 bestselling author of The Big Short and Flash Boys, this is the surprising and profound story of the two men whose ideas changed the world.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this breathtaking new book, Michael Lewis tells the extraordinary story of a relationship that became a shared mind: one which created the field of behavioural economics, revolutionising everything from Big Data to medicine, from how we are governed to how we spend, from high finance to football. Kahneman and Tversky, shows Michael Lewis, helped shape the world in which we now live - and may well have changed, for good, humankind's view of its own mind.
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Daron Acemoğlu, James A. Robinson |
Crown
Currency
Why Nations Fail : The Origins of Power, Prosperity, and Poverty
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Goodreads rating: 4.08
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WHY ARE SOME NATIONS RICH AND OTHERS POOR, DIVIDED BY WEALTH AND POVERTY, HEALTH AND SICKNESS, FOOD AND FAMINE? Is it culture, the weather, geography that determines prosperity or poverty? As Why Nations Fail shows, none of these factors is either definitive or destiny. Drawing on fifteen years of original research, Daron Acemoglu and James Robinson conclusively show that it is man-made political and economic institutions that underlie economic success (or lack of it). Korea, to take one example, is a remarkably homogeneous nation, yet the people of North Korea are among the poorest on earth while their brothers and sisters in South Korea are among the richest. The differences between the Koreas is due to the politics that created those two different institutional trajectories. Acemoglu and Robinson marshal extraordinary historical evidence from the Roman Empire, the Mayan city-states, the Soviet Union, the United States, and Africa to build a new theory of political economy with great relevance for the big questions of today, among them: - Will China's economy continue to grow at such a high speed and ultimately overwhelm the West? - Are America’s best days behind it? Are we creating a vicious cycle that enriches and empowers a a small minority?
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Robbie Kellman Baxter
|
Mcgraw
Hill
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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Goodreads rating: 3.76
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The Membership Economy could be a good read for business owners or entrepreneurs seeking to implement membership or subscription-based models for their company. This book offers guidance on how to turn ordinary customers into loyal members and how to create self-generating revenue streams. The author provides real-life examples of successful membership models used by established companies such as AmEx and Weight Watchers, as well as smaller dot-coms like SurveyMonkey and Pandora.
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Nassim Nicholas Taleb
|
Random
House
Antifragile : Things That Gain from Disorder
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Goodreads rating: 4.1
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Antifragile is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, The Black Swan, Skin in the Game, and The Bed of Procrustes .Nassim Nicholas Taleb, the bestselling author of The Black Swan and one of the foremost thinkers of our time, reveals how to thrive in an uncertain world.Just as human bones get stronger when subjected to stress and tension, and rumors or riots intensify when someone tries to repress them, many things in life benefit from stress, disorder, volatility, and turmoil. What Taleb has identified and calls “antifragile” is that category of things that not only gain from chaos but need it in order to survive and flourish. In The Black Swan, Taleb showed us that highly improbable and unpredictable events underlie almost everything about our world. In Antifragile, Taleb stands uncertainty on its head, making it desirable, even necessary, and proposes that things be built in an antifragile manner. The antifragile is beyond the resilient or robust. The resilient resists shocks and stays the same; the antifragile gets better and better.Furthermore, the antifragile is immune to prediction errors and protected from adverse events. Why is the city-state better than the nation-state, why is debt bad for you, and why is what we call “efficient” not efficient at all? Why do government responses and social policies protect the strong and hurt the weak? Why should you write your resignation letter before even starting on the job? How did the sinking of the Titanic save lives? The book spans innovation by trial and error, life decisions, politics, urban planning, war, personal finance, economic systems, and medicine. And throughout, in addition to the street wisdom of Fat Tony of Brooklyn, the voices and recipes of ancient wisdom, from Roman, Greek, Semitic, and medieval sources, are loud and clear.Antifragile is a blueprint for living in a Black Swan world.Erudite, witty, and iconoclastic, Taleb’s message is revolutionary: The antifragile, and only the antifragile, will make it.Praise for Antifragile“Ambitious and thought-provoking . . . highly entertaining.” — The Economist“A bold book explaining how and why we should embrace uncertainty, randomness, and error . . . It may just change our lives.” — Newsweek
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Michael Lewis
|
W.
W.
Norton
&
Company
The Fifth Risk
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Goodreads rating: 4.09
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"The Fifth Risk" is a wake-up call to readers about the importance of competent leadership in government. Through real-life stories, Michael Lewis exposes the consequences of ignorance and lack of preparation in top leadership positions. The book highlights the essential roles of knowledgeable and dedicated public servants in maintaining the functionality of our government. If you're interested in politics and want to gain a critical understanding of the current state of American politics, this book is definitely for you.
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Karl Marx, Friedrich Engels |
Penguin
Books
Uk
The Communist Manifesto
from RM20.10 MYR
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Goodreads rating: 3.65
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Throughout history, some books have changed the world. They have transformed the way we see ourselves - and each other. They have inspired debate, dissent, war and revolution. They have enlightened, outraged, provoked and comforted. They have enriched lives - and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization, and helped make us who we are.
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Steve Case
|
Simon
&
Schuster
India
The Third Wave : An Entrepreneur's Vision of the Future
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Goodreads rating: 3.66
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"The Third Wave" could be a good read for individuals interested in technology and entrepreneurship. Steve Case shares his experience and insights on how entrepreneurs, through the Internet, will transform real-world sectors such as education, transportation, and healthcare. His explanation of the Third Wave of the Internet is a unique and thought-provoking concept that will make readers see the world in a different way.
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A definitive account of Indias international relations from an expert in the field.Indian diplomacy, a veteran told Shashi Tharoor many years ago, is like the love-making of an elephant: it is conducted at a very high level, accompanied by much bellowing, and the results are not known for two years. In this lively, informative and insightful work, the award-winning author and parliamentarian brilliantly demonstrates how Indian diplomacy has become sprightlier since then and where it needs to focus in the world of the 21st century. Explaining why foreign policy matters to an India focused on its own domestic transformation, Tharoor surveys Indias major international relationships in detail, evokes the countrys soft power and its global responsibilities, analyses the workings of the Ministry of External Affairs, Parliament and public opinion on the shaping of policy, and offers his thoughts on a contemporary new grand strategy for the nation, arguing that India must move beyond non-alignment to multi-alignment. His book offers a clear-eyed vision of an India now ready to assume new global responsibility in the contemporary world. Pax Indica is another substantial achievement from one of the finest Indian authors of our times.
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Andrew Ross Sorkin
|
Penguin
Books
Too Big to Fail : The Inside Story of How Wall Street and Washington Fought to Save the Financial System--and Themselves
from RM41.83 MYR
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Goodreads rating: 4.15
from RM41.83 MYR
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This book is a must-read for anyone who wants to understand the 2008 financial crisis and its impact on the world. It provides an in-depth look at the events leading up to the crisis, as well as behind-the-scenes insights into the decisions made by key players in finance and politics. The book's unique and distinctive feature is the author's unprecedented access to these players, providing a blow-by-blow account of the crisis that is both gripping and informative.
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Niall Ferguson
|
Pan
Macmillan
Virtual History : Alternatives and Counterfactuals
from RM5.52 MYR
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Goodreads rating: 3.43
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"Fluent and entertaining." - "The Times". "Ferguson ...constructs an entire scenario starting with Charles I's defeat of the Covenanters, running through three revolutions, the American, the French and the Russian - that did not happen and climaxing with the collapse of the West, ruled by an Anglo American empire, in the face of a mighty transcontinental, tsarist Russian imperium...A welcome, optimistic assault on an intellectual heresy that has done much, much more harm than good." - Brian Appleyard, "Sunday Times". "Quite brilliant, inspiring for the layman and an enviable tour de force for the informed reader ...A wonderful book ...lucid, exciting and easy to read." - Claus von Bulow, "Literary Review". "Sizzling essays hot from the academic griddle." - Piers Brendon, "Mail on Sunday". "The implications of "Virtual History" deserve to be meditated by every historian ...a talented and imaginative team of historians who tackle with counterfactual verve a series of mostly twentieth century turning points." - Christopher Andrew, "Daily Telegraph."
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Many of our economics books provide insight into global issues. For broader social contexts, explore our Politics or Sociology collections.