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The Art of Choosing

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Discover the power of your choices.

The Art of Choosing is a must-read for anyone curious about human decision-making. Sheena Iyengar interviews diverse individuals, explores cultural differences, and offers insightful research to reveal how individuals make choices. This book is perfect for those wanting to develop their decision-making skills and gain greater understanding of choosing against one's best interests.

  • Financial Times Business Book of the Year Nominee for Shortlist (2010)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Art of Choosing

Regular price RM53.69 MYR RM37.61 MYR 30% off
Unit price
per
ISBN: 9780446504119
Authors: Sheena Iyengar
Publisher: Twelve
Date of Publication: 2011-03-09
Format: Paperback
Goodreads rating: 3.84
(rated by 6529 readers)

Description

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.
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Discover the power of your choices.

The Art of Choosing is a must-read for anyone curious about human decision-making. Sheena Iyengar interviews diverse individuals, explores cultural differences, and offers insightful research to reveal how individuals make choices. This book is perfect for those wanting to develop their decision-making skills and gain greater understanding of choosing against one's best interests.

  • Financial Times Business Book of the Year Nominee for Shortlist (2010)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.