Economics Books
Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Rutger Bregman
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Bloomsbury
Humankind : A Hopeful History
RM19.00 MYR
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Goodreads rating: 4.33
RM19.00 MYR
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It's a belief that unites the left and right, psychologists and philosophers, writers and historians. It drives the headlines that surround us and the laws that touch our lives. From Machiavelli to Hobbes, Freud to Dawkins, the roots of this belief have sunk deep into Western thought. Human beings, we're taught, are by nature selfish and governed by self-interest.Humankind makes a new argument: that it is realistic, as well as revolutionary, to assume that people are good. The instinct to cooperate rather than compete, trust rather than distrust, has an evolutionary basis going right back to the beginning of Homo sapiens. By thinking the worst of others, we bring out the worst in our politics and economics too.In this major book, internationally bestselling author Rutger Bregman takes some of the world's most famous studies and events and reframes them, providing a new perspective on the last 200,000 years of human history. From the real-life Lord of the Flies to the Blitz, a Siberian fox farm to an infamous New York murder, Stanley Milgram's Yale shock machine to the Stanford prison experiment, Bregman shows how believing in human kindness and altruism can be a new way to think – and act as the foundation for achieving true change in our society.It is time for a new view of human nature.
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Ian Ayres
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Bantam
Super Crunchers : Why Thinking-By-Numbers is the New Way To Be Smart
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Goodreads rating: 3.72
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NEW YORK TIMES BESTSELLER • With new information on crunching your own numbers to get the edge the experts haveAn international sensation—and still the talk of the relevant blogosphere—this Wall Street Journal and New York Times business bestseller examines the “power” in numbers. Today more than ever, number crunching affects your life in ways you might not even imagine. Intuition and experience are no longer enough to make the grade. In order to succeed—even survive—in our data-based world, you need to become statistically literate.Cutting-edge organizations are already crunching increasingly larger databases to find the unseen connections among seemingly unconnected things to predict human behavior with staggeringly accurate results. From Internet sites like Google and Amazon that use filters to keep track of your tastes and your purchasing history, to insurance companies and government agencies that every day make decisions affecting your life, the brave new world of the super crunchers is happening right now. No one who wants to stay ahead of the curve should make another keystroke without reading Ian Ayres’s engrossing and enlightening book.
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Dan Gardner, Philip E. Tetlock |
Random
House
Books
Superforecasting
RM35.00 MYR
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Goodreads rating: 4.08
RM35.00 MYR
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What if we could improve our ability to predict the future?Everything we do involves forecasts about how the future will unfold. Whether buying a new house or changing job, designing a new product or getting married, our decisions are governed by implicit predictions of how things are likely to turn out. The problem is, we're not very good at it.In a landmark, twenty-year study, Wharton professor Philip Tetlock showed that the average expert was only slightly better at predicting the future than a layperson using random guesswork. Tetlock's latest project - an unprecedented, government-funded forecasting tournament involving over a million individual predictions - has since shown that there are, however, some people with real, demonstrable foresight. These are ordinary people, from former ballroom dancers to retired computer programmers, who have an extraordinary ability to predict the future with a degree of accuracy 60% greater than average. They are superforecasters.In Superforecasting, Tetlock and his co-author Dan Gardner offer a fascinating insight into what we can learn from this elite group. They show the methods used by these superforecasters which enable them to outperform even professional intelligence analysts with access to classified data. And they offer practical advice on how we can all use these methods for our own benefit - whether in business, in international affairs, or in everyday life.
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Robert G. Allen, Mark Victor Hansen |
Harmony
Books
One Minute Millioniare : The Enlightened Way to Wealth
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Goodreads rating: 4.04
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Would you like to know the secrets to making all the money you’ll ever want?Now, two mega-bestselling authors with decades of experience in teaching people how to achieve extraordinary wealth and success share their secrets. Mark Victor Hansen, cocreator of the phenomenal Chicken Soup for the Soul series, and Robert G. Allen, one of the world’s foremost financial experts, have helped thousands of people become millionaires. Now it’s your turn.Is it possible to make a million dollars in only one minute? The answer just might surprise you. The One Minute Millionaire is an entirely new approach, a life-changing “millionaire system” that will teach you how to:* Create wealth even when you have nothing to start with.* Overcome fears so you can take reasonable risks.* Use the power of leverage to build wealth rapidly.* Use “one minute” habits to build wealth over the long term.The One Minute Millionaire is a revolutionary approach to building wealth and a powerful program for self-discovery as well. Here are two books in one, fiction and nonfiction, designed to address two kinds of learning so that you can fully integrate these life-changing lessons. On the right-hand pages, you will find the fictional story of a woman who has to make a million dollars in ninety days or lose her two children forever. The left-hand pages give the practical, step-by-step nonfiction strategies and techniques that actually work in the real world. You’ll find more than one hundred nuts-and-bolts “Millionaire Minutes,” each one a concise and invaluable lesson with specific techniques for creating wealth. However, the lessons here are not just about becoming a millionaire—they are about becoming an enlightened millionaire and how to ethically make, keep, and share your wealth. Whether your goal is less than a million dollars or that amount many times over, there’s never been a better time to achieve abundance. Let The One Minute Millionaire show you the way.
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Oskar Morgenstern, John von Neumann, Ariel Rubinstein |
Princeton
University
Press
Theory of Games and Economic Behavior : 60th Anniversary Commemorative Edition
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Goodreads rating: 4.17
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This is the classic work upon which modern-day game theory is based. What began more than sixty years ago as a modest proposal that a mathematician and an economist write a short paper together blossomed, in 1944, when Princeton University Press published Theory of Games and Economic Behavior . In it, John von Neumann and Oskar Morgenstern conceived a groundbreaking mathematical theory of economic and social organization, based on a theory of games of strategy. Not only would this revolutionize economics, but the entirely new field of scientific inquiry it yielded--game theory--has since been widely used to analyze a host of real-world phenomena from arms races to optimal policy choices of presidential candidates, from vaccination policy to major league baseball salary negotiations. And it is today established throughout both the social sciences and a wide range of other sciences.This sixtieth anniversary edition includes not only the original text but also an introduction by Harold Kuhn, an afterword by Ariel Rubinstein, and reviews and articles on the book that appeared at the time of its original publication in the New York Times , tthe American Economic Review , and a variety of other publications. Together, these writings provide readers a matchless opportunity to more fully appreciate a work whose influence will yet resound for generations to come.
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Dan Ariely
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Simon
&
Schuster/
Ted
Payoff : The Hidden Logic That Shapes Our Motivations
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Goodreads rating: 3.71
RM33.00 MYR
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Bestselling author Dan Ariely reveals fascinating new insights into motivation--showing that the subject is far more complex than we ever imagined. Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being "motivators." From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we've assumed. Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation--how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?
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Gary Klein
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Publicaffairs
Seeing What Others Don't : The Remarkable Ways We Gain Insights
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Goodreads rating: 3.64
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Insights -- like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA -- can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed -- or what blocks them. In Seeing What Others Don't , renowned cognitive psychologist Gary Klein unravels the mystery.Klein is a keen observer of people in their natural settings -- scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself -- and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? What did Admiral Yamamoto see (and what did the Americans miss) in a 1940 British attack on the Italian fleet that enabled him to develop the strategy of attack at Pearl Harbor? How did a "smokejumper" see that setting another fire would save his life, while those who ignored his insight perished? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action?Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are "dumb by design" and block potential discoveries.Both scientifically sophisticated and fun to read, Seeing What Others Don't shows that insight is not just a "eureka!" moment but a whole new way of understanding.
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Matthew Syed
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Harper
Perennial
Bounce : Mozart, Federer, Picasso, Beckham, and the Science of Success
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Goodreads rating: 4.07
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“A cutting edge dissection—and ultimate destruction—of the myth of innate talent in the pursuit of excellence. Syed synthesizes his evidence with the precision of an academic, writes with the fluidity of a journalist, and persuades with the drive of a sportsman. Read this book now—before its too late. There are no excuses!” — Mark Thomas, Professor of Evolutionary Genetics, University College London In the vein of the international bestselling Freakonomics , award-winning journalist Matthew Syed reveals the hidden clues to success—in sports, business, school, and just about anything else that you’d want to be great at. Fans of Predictably Irrational and Malcolm Gladwell’s The Tipping Point will find many interesting and helpful insights in Bounce .
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Howard Marks
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Columbia
Business
School
Publishing
The Most Important Thing : Uncommon Sense for the Thoughtful Investor
RM41.00 MYR
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Goodreads rating: 4.32
RM41.00 MYR
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"This is that rarity, a useful book."--Warren BuffettHoward Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. Now for the first time, all readers can benefit from Marks's wisdom, concentrated into a single volume that speaks to both the amateur and seasoned investor.Informed by a lifetime of experience and study, The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career. Utilizing passages from his memos to illustrate his ideas, Marks teaches by example, detailing the development of an investment philosophy that fully acknowledges the complexities of investing and the perils of the financial world. Brilliantly applying insight to today's volatile markets, Marks offers a volume that is part memoir, part creed, with a number of broad takeaways.Marks expounds on such concepts as "second-level thinking," the price/value relationship, patient opportunism, and defensive investing. Frankly and honestly assessing his own decisions--and occasional missteps--he provides valuable lessons for critical thinking, risk assessment, and investment strategy. Encouraging investors to be "contrarian," Marks wisely judges market cycles and achieves returns through aggressive yet measured action. Which element is the most essential? Successful investing requires thoughtful attention to many separate aspects, and each of Marks's subjects proves to be the most important thing.
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Alfie Kohn
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Houghton
Mifflin
No Contest : Case Against Competition
RM33.00 MYR
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Goodreads rating: 4.17
RM33.00 MYR
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No Contest stands as the definitive critique of competition. Contrary to accepted wisdom, competition is not basic to human nature; it poisons our relationships and holds us back from doing our best. In this new edition, Alfie Kohn argues that the race to win turns all of us into losers.
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Thomas C. Schelling
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Harvard
University
Press
The Strategy of Conflict : With a New Preface by the Author
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RM28.00 MYR
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Goodreads rating: 4.0
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This book is ideal for anyone interested in understanding the intricacies of strategic thinking and conflict resolution. Schelling proposes a new way of looking at negotiations, war, and criminal deterrence, showing enlightening similarities between these seemingly disparate situations. This book offers insights into human psychology and helps readers understand why we behave the way we do in certain situations, making it a must-read for anyone looking to improve their negotiation skills or enhance their knowledge of game theory.
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Dana Mackenzie, Judea Pearl |
Basic
Books
The Book of Why : The New Science of Cause and Effect
RM58.00 MYR
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Goodreads rating: 3.93
RM58.00 MYR
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A Turing Award-winning computer scientist and statistician shows how understanding causality has revolutionized science and will revolutionize artificial intelligence"Correlation is not causation." This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality -- the study of cause and effect -- on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why .
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Michael J. Mauboussin
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Columbia
University
Press
More Than You Know : Finding Financial Wisdom in Unconventional Places
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Goodreads rating: 4.09
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One of Wall Street's most creative and influential minds offers provocative new ways of thinking about the stock market, investing, and how we make decisions.
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Malcolm Gladwell
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Boston,
Massachusetts,
U.s.a.:
Little
Brown
&
Co
The Tipping Point : How Little Things Can Make a Big Difference
RM42.00 MYR
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Goodreads rating: 4.0
RM42.00 MYR
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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John Hagel III, John Seely Brown, Lang Davison |
Basic
Books
The Power of Pull : How Small Moves, Smartly Made, Can Set Big Things in Motion
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Goodreads rating: 3.92
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In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they've carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices -- practices that could undermine us as we search for success and meaning. In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact. Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent. The authors explore how to use the power of pull to:Access new sources of informationAttract likeminded individuals from around the worldShape serendipity to increase the likelihood of positive chance encountersForm creation spaces to drive you and your colleagues to new heightsTransform your organization to adapt to the flow of knowledgeThe Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.
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Dan Ariely
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Harpercollins
Publishers
The Honest Truth about Dishonesty : How We Lie to Everyone---Especially Ourselves
RM31.00 MYR
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Goodreads rating: 3.94
RM31.00 MYR
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The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumés, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others
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Nassim Nicholas Taleb
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Random
House
The Black Swan : The Impact of the Highly Improbable
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Goodreads rating: 3.96
RM42.00 MYR
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A black swan is an event, positive or negative, that is deemed improbable yet causes massive consequences. In this groundbreaking and prophetic book, Taleb shows in a playful way that Black Swan events explain almost everything about our world, and yet we—especially the experts—are blind to them. In this second edition, Taleb has added a new essay, On Robustness and Fragility , which offers tools to navigate and exploit a Black Swan world.
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Oliver James
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Vermilion
Office Politics : How to Thrive in a World of Lying, Backstabbing and Dirty Tricks
RM34.00 MYR
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Goodreads rating: 3.32
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The modern working world is a dangerous place, where game-playing, duplicity and sheer malevolence are rife. Do talent and hard work count for nothing? Is politics everything?In this fascinating exposé, Oliver James reveals the murky underside of modern office life. With cutting-edge research and eye-opening interviews, he highlights the nasty practices that propel people to the top and shows how industries and cultures are fostering this behaviour.He then divulges strategies and techniques for not only surviving but thriving in these difficult environments. With the right mindset, you can distinguish and deal with toxic and overpromoted colleagues, charm your way through interviews and use office politics to your advantage.Office Politics will overthrow your perceptions of office life and set you on a new path to success.
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Robert H. Frank
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Basic
Books
The Economic Naturalist - In Search Of Explanations For Everyday Enigmas
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Goodreads rating: 3.46
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Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time.Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost benefit principle, the "no cash left on the table" principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles.
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Tyler Cowen
|
Dutton
Discover Your Inner Economist - Use Incentives To Fall In Love, Survive Your Next Meeting, And Motivate Your Dentist
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Goodreads rating: 3.41
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In Discover Your Inner Economist one of America’s most respected economists presents a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage—often when you least expect it to be relevant. Like no other economist, Tyler Cowen shows how economic notions--such as incentives, signals, and markets--apply far more widely than merely to the decisions of social planners, governments, and big business. What does economic theory say about ordering from a menu? Or attracting the right mate? Or controlling people who talk too much in meetings? Or dealing with your dentist? With a wryly amusing voice, in chapters such as “How to Control the World, The Basics” and “How to Control the World, Knowing When to Stop” Cowen reveals the hidden economic patterns behind everyday situations so you can get more of what you really want. Readers will also gain less selfish insights into how to be a good partner, neighbor and even citizen of the world. For instance, what is the best way to give to charity? The chapter title “How to Save the World—More Christmas Presents Won’t Help” makes a point that is every bit as personal as it is global. Incentives are at the core of an economic approach to the world, but they don’t just come in cash. In fact, money can be a disincentive. Cowen shows why, for example, it doesn’t work to pay your kids to do the dishes. Other kinds of incentives--like making sure family members know they will be admired if they respect you--can work. Another non- monetary incentive? Try having everyone stand up in your next meeting if you don’t want anyone to drone on. Deeply felt incentives like pride in one’s work or a passing smile from a loved one, can be the most powerful of all, even while they operate alongside more mundane rewards such as money and free food. Discover Your Inner Economist is an introduction to the science of economics that shows it to be built on notions that are already within all of us. While the implications of those ideas lead to Cowen’s often counterintuitive advice, their wisdom is presented in ordinary examples taken from home life, work life, and even vacation life… How do you get a good guide in a Moroccan bazaar?
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Ian Ayres
|
John
Murray
Publishers
Super Crunchers
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Goodreads rating: 3.72
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When would a casino stop a gambler from playing his next hand?How could a company use statistical analysis to blackball you from the job you want?Why should you worry when customer services pay attention to your needs?Beginning with examples of the mathematician who out-predicted wine buffs in determining the best vintages, and the sports scouts who now use statistics rather than intuition to pick winners, Super Crunchers exposes the hidden patterns all around us. No businessperson, academic, student, or consumer (statistically that's everyone) should make another move without getting to grips with thinking-by-numbers - the new way to be smart, savvy and statistically superior.
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Stephen J. Dubner, Steven D. Levitt |
Harpertorch
Freakonomics - A Rogue Economist Explores the Hidden Side of Everything
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Goodreads rating: 4.01
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Which is moe dangerous, a gun or a swimming pool?What do schoolteachers and sumo wrestlers have in common?Why do drug dealers still live with their mums?How much do parents really matter?
These may not sound like a typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book:
Freakonomics.
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Stephen J. Dubner, Steven D. Levitt |
William
Morrow
Freakonomics : A Rogue Economist Explores the Hidden Side of Everything
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Goodreads rating: 4.01
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Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life-; from cheating and crime to sports and child rearing-; and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives-; how people get what they want, or need, especially when other people want or need the same thing. In "Freakonomics," they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and-; if the right questions are asked-; is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to seethrough all the clutter."Freakonomics" establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But "Freakonomics" can provide more than that. It will literally redefine the way we view the modern world.(front flap)
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Martin Lindstrom
|
Random
House
Business
Books
Buy Ology - How Everything We Believe About Why We Buy Is Wrong
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Goodreads rating: 3.76
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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
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Uri Gneezy, John A. List |
Publicaffairs
The Why Axis - Hidden Motives And The Undiscovered Economics Of Everyday Life
RM49.00 MYR
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Goodreads rating: 3.67
RM49.00 MYR
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Two superstars revolutionizing economics—indeed all social science—provide breakthrough ideas for solving big, complicated problems, using colorful stories from their travels and experiments around the world as evidence for what works and what doesn’t
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RM17.00 MYR
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67% off est. retail
Future Shock is the disease of change. Its symptoms are already here. Future Shock tells what happens to people overwhelmed by too rapid change. Future Shock looks at the human side of tomorrow. Brilliantly disturbing, it analyses the new and dangerous society now emerging and shows how to come to terms with the future.
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Darnell Smith
|
Createspace
Independent
Publishing
Platform
Millionaire Mindset - Habits and Simple Ideas for Success You Can Start Now
RM30.00 MYR
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Goodreads rating: 3.78
RM30.00 MYR
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Millionaire Mindset Why you should buy this book? This book is written for those who understand that they can achieve success through a positive mental attitude, but are ready to go beyond visualisation and are looking for a practical guide in making the transition from visualisation to actualisation of becoming successful people. At almost twice the length of competing books in its genre, Millionaire Mindset will not only guide you though the most important traits and habits of millionaires it contains a bonus section with practical ideas that is the length of most ebooks in the genre, providing exceptional content and unsurpassed value for money. This book will help you master the game of money. The Problem with most success books Most success books focus only on positive thinking. Readers are often left charged and rejuvenated but after years of "thinking to grow rich," sometimes very little progress is made in life. The majority of other books in this genre contain the same recycled content (law of atraction). This book is different, this books is a more pragmatic in-depth look at the millionaire mind and strategies. This book will look at some of the most important traits of millionaires and their habits, but it also looks at some of their most powerful wealth building strategies. The FREE bonus section is filled with a host of simple practical ideas virtually anyone can adopt regardless of business acumen. This book goes beyond books like money master the game, and provides a more powerful indepth look into how wealth is generated. This book is intended to pick up where most other motivational books fail to deliver. It is designed to provide a pragmatic approach to success. You will not need to implement all the suggestions, just pick one or come up with your own and apply the principles contained in this book and you WILL be successful if you stick to your goals. What is the benefit of adding this book to your success book collection This book focuses on what makes millionaires financial successful. This book will show you how you to can be a millionaire by chronicling how they think and act. Our repetitive thoughts and actions is what becomes our habits.We will also look at a few practical ideas that can be adapted for those who have just started their millionaire journey or those looking to expedite their success. In this book, you will learn what you need to do to become successful in almost any field. This book is for everyone. If you are looking to increase your income, looking to buy a house or looking to become a millionaire you will learn principles that will help you become very successful. This book will help accelerate your path to success with the powerful principles and ideas it contains. Take the action and buy today or download for free with kindle unlimited.
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Richard H. Thaler
|
W.
W.
Norton
&
Company
Misbehaving : The Making of Behavioral Economics
RM31.00 MYR
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Goodreads rating: 4.16
RM31.00 MYR
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Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
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Andy Field
|
Sage
Publications
Ltd
Discovering Statistics Using SPSS
RM103.00 MYR
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Goodreads rating: 4.17
RM103.00 MYR
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Written in his vivid and entertaining style, Andy Field provides students with everything they need to understand, use and report statistics—at every level—in the Third Edition of Discovering Statistics Using SPSS. Retaining the strong pedagogy from previous editions, he makes statistics meaningful by including playful examples from everyday student life (among other places), creating a gateway into the often intimidating world of statistics. In the process, he presents an opportunity for students to ground their knowledge of statistics through the use of SPSS.
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Thomas J. Stanley
|
November
16,
2010
The Millionaire Next Door : The Surprising Secrets of America's Wealthy
RM35.00 MYR
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Goodreads rating: 4.07
RM35.00 MYR
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This book is a must-read for anyone who wants to understand the true path to financial success. Through extensive research and real-life examples, The Millionaire Next Door reveals the surprising and often overlooked habits of America's wealthy. This book challenges conventional notions of wealth and shows that true millionaires are not always the ones living in luxury. It provides invaluable insights and practical lessons on how to build wealth, regardless of your income level. If you're ready to embrace a mindset shift and learn the secrets of America's hidden millionaires, this book is for you.
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Daniel Goleman
|
Bloomsbury
Publishing
Ltd.
Working with Emotional Intelligence
RM19.00 MYR
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Goodreads rating: 3.82
RM19.00 MYR
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WORKING WITH EMOTIONAL INTELLIGENCE
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Malcolm Gladwell
|
Little,
Brown
And
Company
What the Dog Saw : And Other Adventures
RM49.00 MYR
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Goodreads rating: 3.85
RM49.00 MYR
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What is the difference between choking and panicking? Why are there dozens of varieties of mustard but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period. Here you'll find the bittersweet tale of the inventor of the birth control pill, and the dazzling creations of pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and why it was that employers in Silicon Valley once tripped over themselves to hire the same college graduate.
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Jack Covert, Todd Sattersten |
Portfolio
The 100 Best Business Books Of All Time : What They Say, Why They Matter, and How They Can Help You
RM30.00 MYR
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Goodreads rating: 4.04
RM30.00 MYR
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Thousands of business books are published every year— Here are the best of the bestAfter years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers.The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great . Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball , but not Jack Welch’s memoir.At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best . And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights.This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.
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Seth Godin
|
Penguin
Publishing
Group
All Marketers are Liars : The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
RM25.00 MYR
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Goodreads rating: 3.88
RM25.00 MYR
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Seth Godin’s three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
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Nassim Nicholas Taleb
|
Random
House
The Bed of Procrustes : Philosophical and Practical Aphorisms
RM37.00 MYR
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Goodreads rating: 3.79
RM37.00 MYR
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The Bed of Procrustes is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, The Black Swan, Antifragile, and Skin in the Game.By the author of the modern classic The Black Swan , this collection of aphorisms and meditations expresses his major ideas in ways you least expect.The Bed of Procrustes takes its title from Greek mythology: the story of a man who made his visitors fit his bed to perfection by either stretching them or cutting their limbs. It represents Taleb’s view of modern civilization’s hubristic side effects—modifying humans to satisfy technology, blaming reality for not fitting economic models, inventing diseases to sell drugs, defining intelligence as what can be tested in a classroom, and convincing people that employment is not slavery.Playful and irreverent, these aphorisms will surprise you by exposing self-delusions you have been living with but never recognized.With a rare combination of pointed wit and potent wisdom, Taleb plows through human illusions, contrasting the classical values of courage, elegance, and erudition against the modern diseases of nerdiness, philistinism, and phoniness.“Taleb’s crystalline nuggets of thought stand alone like esoteric poems.”— Financial Times
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Stephen J. Dubner, Dubner Stephen J Levitt Steven D |
Penguin
Books
Ltd
When to Rob a Bank : A Rogue Economist's Guide to the World
RM22.00 MYR
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Goodreads rating: 3.52
RM22.00 MYR
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This is the ultimate guide to the world of the Freak. Renegade thinkers and bestselling sensations Levitt and Dubner have carefully curated the very best of their blogs, conversations, wisecracks and advice from the last decade to reveal the outlandish truth about everything from lying to bankrobbing, fast food to sex taxes.'We are all Freakonomists now' Washington Post'A phenomenon ... their approach has won them a cult following' Observer'Lie back and let Levitt and Dubner's bouncy prose style carry you along from one peculiarity to the next' Sunday Telegraph'You are guaranteed a good time' Financial Times
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Thomas J. Stanley
|
Andrews
Mcmeel
Publishing
The Millionaire Mind
RM24.00 MYR
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Goodreads rating: 4.2
RM24.00 MYR
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The Barnes & Noble Review Who is the average millionaire? Does he eat gourmet or fast food? Does he drive fancy cars, take chic vacations, and indulge wherever and whenever he can? Or does he resole his shoes, turn off the air conditioning when he leaves the house, and spend a lot of time at home with close friends and family? Through his surveys of over 1,000 millionaires, Thomas J. Stanley, Ph.D., answers these questions and provides us with further insight into the thoughts and lives of this wealthy segment of the population in The Millionaire Mind. A follow-up to Stanley's New York Times bestseller, The Millionaire Next Door, The Millionaire Mind may surprise readers with its findings about the kinds of people that millionaires really are. Interestingly, many millionaires were not straight-A students in high school, nor did they attend prestigious colleges. Instead, they were often told when they were younger that they were not bright and that they would not be successful. These challenges taught them how to surmount obstacles and motivated them to try harder and to take risks to get ahead financially. The major risks that these millionaires have taken and continue to take are financial ones. They must overcome the fear of taking risks, and they must maintain this courage throughout their adult careers. Stanley discovered that many millionaires share similarities in techniques to allay their anxieties and stay on track financially. Some of these include: Believing in myself Counting my blessings every day Countering negativethoughtswith positive ones Sharing concerns with spouse Visualizing success Outworking, outthinking, out-toughing the competition Hiring talented advisors Constantly upgrading my knowledge about my occupation Spending considerable time planning my success Exercising regularly Having strong religious faith Stanley also reveals that millionaires are very often successful in marriage as well as in work (the typical millionaire has been married to the same spouse for over twenty-five years) and that they usually lead relatively frugal, economically productive lifestyles. Perhaps most interesting to readers will be the section that Stanley devotes to how millionaires chose the career in which they would be most likely to succeed. So don't miss out on picking apart and analyzing the thoughts and habits of millionaires with Thomas Stanley and The Millionaire Mind, a book sure to be as brilliantly revealing and fascinating as his previous bestseller on millionaires. Thomas J. Stanley, Ph.D., is a researcher, author, and lecturer. He has studied the wealthy for more than 25 years. The Millionaire Next Door, published in 1996, has sold more than one million copies in hardcover and nearly one million in paperback. The book has been on The New York Times Best Sellers list for more than 150 combined weeks. His previous books include Marketing to the Affluent, which Best of Business Quarterly named one of 10 outstanding business books, Selling to the Affluent, and Networking with the Affluent. Dr. Stanley lives in Atlanta. He was a professor of marketing at Georgia State University, where he was named Omicron Delta Kappa Outstanding Professor. He holds his doctorate from the University of Georgia in Athens.
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Nassim Nicholas Taleb
|
Random
House
Trade
Paperbacks
The Bed of Procrustes : Philosophical and Practical Aphorisms
RM31.00 MYR
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Goodreads rating: 3.79
RM31.00 MYR
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The author of the modern classics The Black Swan, Fooled by Randomness, and Antifragile, Nassim Nicholas Taleb expresses major ideas in ways you least expect in this collection of aphorisms and meditations—now expanded with fifty percent more material than the hardcover.The Bed of Procrustes takes its title from the Greek myth of a man who made his visitors fit his bed to perfection, either by stretching them or by cutting their limbs. It represents Taleb’s view of modern civilization’s hubristic side effects—modifying humans to satisfy technology, blaming reality for not fitting economic models, inventing diseases to sell drugs, defining intelligence as what can be tested in a classroom, and convincing people that employment is not slavery. Playful and irreverent, these aphorisms will surprise you by exposing self-delusions you have been living with but never recognized. With a rare combination of pointed wit and potent wisdom, Taleb plows through human illusions, contrasting the classical values of courage, elegance, and erudition with the modern diseases of nerdiness, philistinism, and phonies.
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Thomas L. Friedman
|
Farrar,
Straus
And
Giroux
Thank You for Being Late : An Optimist's Guide to Thriving in the Age of Accelerations
RM15.00 MYR
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Goodreads rating: 3.89
RM15.00 MYR
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88% off est. retail
"Thank You for Being Late" is an insightful book that explains the current transformative times we live in and how we can thrive in the midst of them. This book offers a guide to our current world that is filled with rapid developments in technology, globalization, climate change, among other things. It reminds us to slow down, take a step back and reimagine how we engage with these changes to be able to make the most of them. With clear and engaging prose, the author challenges readers to be optimistic and innovative about the future while being mindful of the impacts of these transformations on our global community.
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Joshua Cooper Ramo
|
Little,
Brown
And
Company
The Seventh Sense : Power, Fortune, and Survival in the Age of Networks
RM55.00 MYR
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Goodreads rating: 3.7
RM55.00 MYR
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61% off est. retail
The Seventh Sense is an insightful workbook for people who want to navigate a complex and ever-evolving system successfully. The book highlights how our world's systems are becoming more interconnected and explains how individuals can take advantage of these networks to gain wealth, power, and prosperity while others are being left behind. This book is perfect for entrepreneurs, politicians, business leaders, and anyone seeking to understand the inner workings of the global economy.
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Steven Pinker
|
Viking
Enlightenment Now : The Case for Reason, Science, Humanism, and Progress
RM72.00 MYR
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Goodreads rating: 4.2
RM72.00 MYR
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If you think the world is coming to an end, think again: people are living longer, healthier, freer, and happier lives, and while our problems are formidable, the solutions lie in the Enlightenment ideal of using reason and science.Is the world really falling apart? Is the ideal of progress obsolete? In this elegant assessment of the human condition in the third millennium, cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, which play to our psychological biases. Instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise, not just in the West, but worldwide. This progress is not the result of some cosmic force. It is a gift of the Enlightenment: the conviction that reason and science can enhance human flourishing.Far from being a naïve hope, the Enlightenment, we now know, has worked. But more than ever, it needs a vigorous defense. The Enlightenment project swims against currents of human nature–tribalism, authoritarianism, demonization, magical thinking–which demagogues are all too willing to exploit. Many commentators, committed to political, religious, or romantic ideologies, fight a rearguard action against it. The result is a corrosive fatalism and a willingness to wreck the precious institutions of liberal democracy and global cooperation.With intellectual depth and literary flair, Enlightenment Now makes the case for reason, science, and humanism: the ideals we need to confront our problems and continue our progress.
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Paul W. Miniard, James F. Engel, Roger D. Blackwell |
South-western
College
Pub
Consumer Behaviour
Regular price
RM71.00 MYR
RM31.00 MYR
56% off
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Goodreads rating: 4.19
Regular price
RM71.00 MYR
RM31.00 MYR
56% off
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97% off est. retail
This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
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Robert H. Frank
|
W.
W.
Norton
&
Company
Passions Within Reasons
RM55.00 MYR
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Goodreads rating: 4.38
RM55.00 MYR
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In this book, I make use of an idea from economics to suggest how noble human tendencies might not only have survived the ruthless pressures of the material world, but actually have been nurtured by them. The idea rests on a simple paradox, namely, that in many situations the conscious pursuit of self-interest is incompatible with its attainment. We are all comfortable with the notion that someone who strives to be spontaneous can never succeed. So too, on brief reflection, will it become apparent that someone who always pursues self-interest is doomed to fail.
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Robert B. Cialdini
|
Random
House
Business
Pre-Suasion - A Revolutionary Way To Influence And Persuade
RM23.00 MYR
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Goodreads rating: 4.01
RM23.00 MYR
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Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.
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Vicki Robin, Joe Dominguez |
Penguin
Books
Your Money or Your Life
RM35.00 MYR
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Goodreads rating: 4.0
RM35.00 MYR
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For more than twenty-five years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have followed this nine-step program, learning to live more deliberately and meaningfully with Vicki Robin’s guidance. This fully revised and updated edition with a foreword by "the Frugal Guru" (New Yorker) Mr. Money Mustache is the ultimate makeover of this bestselling classic, ensuring that its time-tested wisdom applies to people of all ages and covers modern topics like investing in index funds, managing revenue streams like side hustles and freelancing, tracking your finances online, and having difficult conversations about money. Whether you’re just beginning your financial life or heading towards retirement, this book will show you how to: • Get out of debt and develop savings• Save money through mindfulness and good habits, rather than strict budgeting• Declutter your life and live well for less• Invest your savings and begin creating wealth• Save the planet while saving money• …and so much more!
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Stephen J. Dubner, Steven D. Levitt |
Harpercollins
Superfreakonomics : Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance
RM15.00 MYR
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Goodreads rating: 4.0
RM15.00 MYR
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Freakonomics lived on the New York Times bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner return with more iconoclastic insights and observations in SuperFreakonomics —the long awaited follow-up to their New York Times Notable blockbuster. Based on revolutionary research and original studies SuperFreakonomics promises to once again challenge our view of the way the world really works.
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Malcolm Gladwell
|
Back
Bay
Books
Outliers: The Story of Success
RM34.00 MYR
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Goodreads rating: 4.19
RM34.00 MYR
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48% off est. retail
"Outliers" might change your understanding of success by shifting the focus from individual traits to the broader tapestry of social dynamics and peculiar life experiences. Malcolm Gladwell's engaging storytelling will keep you hooked, making complex sociological concepts accessible and entertaining. If you fancy a fresh perspective on what really drives exceptional success, this is your read.
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Tim Harford
|
Little,
Brown
Book
Group
How to Make the World Add Up : Ten Rules for Thinking Differently About Numbers
RM61.00 MYR
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Goodreads rating: 4.13
RM61.00 MYR
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When was the last time you read a grand statement, accompanied by a large number, and wondered whether it could really be true? Statistics are vital in helping us tell stories - we see them in the papers, on social media, and we hear them used in everyday conversation - and yet we doubt them more than ever.But numbers - in the right hands - have the power to change the world for the better. Contrary to popular belief, good statistics are not a trick, although they are a kind of magic. Good statistics are not smoke and mirrors; in fact, they help us see more clearly. Good statistics are like a telescope for an astronomer, a microscope for a bacteriologist, or an X-ray for a radiologist. If we are willing to let them, good statistics help us see things about the world around us and about ourselves - both large and small - that we would not be able to see in any other way.In How to Make the World Add Up, Tim Harford draws on his experience as both an economist and presenter of the BBC's radio show 'More or Less'. He takes us deep into the world of disinformation and obfuscation, bad research and misplaced motivation to find those priceless jewels of data and analysis that make communicating with numbers worthwhile. Harford's characters range from the art forger who conned the Nazis to the stripper who fell in love with the most powerful congressman in Washington, to famous data detectives such as John Maynard Keynes, Daniel Kahneman and Florence Nightingale. He reveals how we can evaluate the claims that surround us with confidence, curiosity and a healthy level of scepticism.Using ten simple rules for understanding numbers - plus one golden rule - this extraordinarily insightful book shows how if we keep our wits about us, thinking carefully about the way numbers are sourced and presented, we can look around us and see with crystal clarity how the world adds up.
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Paco Underhill
|
Simon
&
Schuster
Call of the Mall
RM33.00 MYR
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Goodreads rating: 3.62
RM33.00 MYR
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The author of the international bestseller Why We Buy —praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy , now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall—America’s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.It’s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn’t.
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Martin Lindstrom
|
Random
House
Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
RM39.00 MYR
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Goodreads rating: 3.81
RM39.00 MYR
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Brandwashed Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our mi... Full description
Unlock the World of Economics
At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.
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