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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Enlightenment Now: The Case for Reason, Science, Humanism, and Progress
Steven Pinker | Viking

Enlightenment Now: The Case for Reason, Science, Humanism, and Progress

RM104.00 MYR RM74.00 MYR 29% off

Goodreads rating: 4.2

RM104.00 MYR RM74.00 MYR 29% off

If you're feeling overwhelmed by negative headlines, "Enlightenment Now" might be just what you need. Steven Pinker presents a compelling case that life is getting better across the globe, thanks to Enlightenment principles. It's a refreshing perspective backed by hard data and historical analysis that challenges doom and gloom narratives. This read could be a much-needed reminder of human progress and the potential for reason and science to improve our future.
Do Humankind's Best Days Lie Ahead?
Matt Ridley, Alain de Botton, Steven Pinker  | Oneworld Publications

Do Humankind's Best Days Lie Ahead?

RM45.00 MYR RM30.00 MYR 33% off

Goodreads rating: 3.34

RM45.00 MYR RM30.00 MYR 33% off

If you're fascinated by the trajectory of human progress, "Do Humankind's Best Days Lie Ahead?" will challenge your perspectives. Steven Pinker and other notable thinkers engage in a profound debate that’s bound to get your mental gears turning. It’s a thought-provoking read about whether we're heading toward a brighter future or if we're too optimistic about our progress. Perfect for anyone who loves intellectual discourse on society’s direction.
Mind Set! : Reset Your Thinking and See the Future - Thryft
John Naisbitt, Eric Conger  | Harper Business

Mind Set! : Reset Your Thinking and See the Future

RM45.00 MYR RM30.00 MYR 33% off

Goodreads rating: 3.52

RM45.00 MYR RM30.00 MYR 33% off

72% off est. retail
If you've ever wanted to sharpen your ability to predict and adapt to future trends, "Mind Set!" offers compelling insights. John Naisbitt, with his proven track record on forecasting global shifts, serves as an excellent guide in navigating the changes brought on by globalization. His hands-on approach will arm you with the mindset necessary to understand and leverage these transformations in any domain you find yourself.
Simplexity: The Simple Rules of a Complex World
jeffrey-kluger | John Murray

Simplexity: The Simple Rules of a Complex World

RM30.00 MYR

Goodreads rating: 3.27

RM30.00 MYR

If you've ever wondered about the invisible threads that connect simplicity and complexity, "Simplexity" is a read tailored for your curiosity. Jeffrey Kluger weaves together seemingly unrelated concepts with a narrative flair that makes the exploration of simplexity not just intellectually stimulating but also incredibly engaging. It's like a lightbulb moment on every page as you uncover the simple rules governing our complex world.
The Undoing Project: A Friendship That Changed Our Minds
Michael Lewis | W. W. Norton & Company

The Undoing Project: A Friendship That Changed Our Minds

RM93.00 MYR RM63.00 MYR 32% off

Goodreads rating: 3.99

RM93.00 MYR RM63.00 MYR 32% off

51% off est. retail
This book could be a good read for someone who is curious about how the human mind works and wants to delve into the world of decision-making. Michael Lewis vividly recounts the groundbreaking work of Daniel Kahneman and Amos Tversky, whose collaboration in the field of behavioral economics reshaped our understanding of reality. Through their extraordinary lives and research, this book offers a captivating exploration of the power of intuition, the limitations of human judgment, and the potential of algorithms to shape our lives. Get ready to have your mind blown and gain new insights into the workings of your own mind.
Factfulness: Ten Reasons We're Wrong About the World - And Why Things Are Better Than You Think
Anna Rosling Rönnlund, Ola Rosling, Hans Rosling  | Flatiron Books

Factfulness: Ten Reasons We're Wrong About the World - And Why Things Are Better Than You Think

RM67.00 MYR RM48.00 MYR 28% off

Goodreads rating: 4.35

RM67.00 MYR RM48.00 MYR 28% off

"Factfulness" feels like a refreshing dose of clarity in a world where pessimism often takes the front seat. Hans Rosling's expertise in public health shines through as he dismantles misconceptions with hard data, making you question the lenses through which you view global progress. It's a book that doesn't just lay out the facts but teaches you how to think differently about them. If you ever feel overwhelmed by the doom and gloom of the news, this book could be the optimistic yet realistic perspective you need.
What the Dog Saw: And Other Adventures
Malcolm Gladwell | Hachette Book Group Usa

What the Dog Saw: And Other Adventures

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 3.85

RM41.00 MYR RM19.00 MYR 54% off

85% off est. retail
This book, "What the Dog Saw: And Other Adventures" is a captivating collection of extraordinary stories that will keep you engaged from start to finish. Malcolm Gladwell’s writing style and his ability to dive deep into intriguing topics will make you think and give you a glimpse into someone else's head. Whether you are interested in the secrets of successful inventors, the psychology behind decision-making, or the hidden stories behind everyday phenomena, this book will provide you with fascinating insights and leave you wanting more. Get ready to embark on an adventure of knowledge and discovery with this brilliant investigator of the hidden extraordinary.
What the Dog Saw and Other Adventures
Malcolm Gladwell | Little, Brown And Company

What the Dog Saw and Other Adventures

RM37.00 MYR

Goodreads rating: 3.85

RM37.00 MYR

If you're someone who delights in exploring a plethora of questions, from the mundane to the complex, Malcolm Gladwell's "What the Dog Saw" could be perfect for you. It's like a cultural treasure hunt; each essay opens up a new realm of inquiry. Gladwell has this uncanny ability to make you ponder over things you never thought to question, which could change the way you perceive the world.
The Seventh Sense: Power, Fortune, and Survival in the Age of Networks
Joshua Cooper Ramo | Little, Brown And Company

The Seventh Sense: Power, Fortune, and Survival in the Age of Networks

RM74.00 MYR

Goodreads rating: 3.69

RM74.00 MYR

46% off est. retail
If you're intrigued by the interconnectedness of modern society and how it shapes our lives and fortunes, "The Seventh Sense" is a compelling read. It's not just for those in business or politics, but for anyone eager to understand the invisible forces defining our era. Ramo offers insights into how today's leaders perceive and navigate this complex networked world, making it a must-read for those who want to be ahead of the curve in understanding the dynamics of power today.
Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals
Dan Ariely, Matt R. Trower  | Hill And Wang

Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals

RM41.00 MYR RM33.00 MYR 20% off

Goodreads rating: 3.63

RM41.00 MYR RM33.00 MYR 20% off

77% off est. retail
If you're intrigued by the idea of understanding the invisible forces that nudge our decisions, "Amazing Decisions" is for you. Dan Ariely's expertise in behavioral economics is wrapped in a creative, engaging comic format. It's ideal if you enjoy a mix of visual storytelling with insightful research, promising not just an informative read but also a visually stimulating experience.
Superfreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance
Stephen J. Dubner, Steven D. Levitt  | Penguin | Allen Lane

Superfreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance

RM31.00 MYR

Goodreads rating: 4.0

RM31.00 MYR

Superfreakonomics could be a good read for someone who enjoys learning about taboo topics from an economic perspective. Levitt and Dubner's unique approach to analyzing social issues with data gives readers an unconventional look into topics such as prostitution and terrorism. Readers may appreciate the authors' witty writing style and thought-provoking insights.
Why Smart People Make Big Money Mistakes... and How to Correct Them: Lessons from the Life-Changing Science of Behavioral Economics
Gary Belsky | Simon & Schuster

Why Smart People Make Big Money Mistakes... and How to Correct Them: Lessons from the Life-Changing Science of Behavioral Economics

RM41.00 MYR

Goodreads rating: 3.96

RM41.00 MYR

41% off est. retail
This book is a must-read for anyone looking to understand the psychology behind their financial decisions. Belsky and Gilovich provide eye-opening examples and practical advice to help readers avoid common financial mistakes. Their use of behavioral economics concepts brings a fresh perspective to personal finance that is both enlightening and informative.
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell | Little, Brown Book Group

The Tipping Point: How Little Things Can Make a Big Difference

RM33.00 MYR RM30.00 MYR 9% off

Goodreads rating: 4.01

RM33.00 MYR RM30.00 MYR 9% off

63% off est. retail
If you're captivated by the nuances of social dynamics, Gladwell's 'The Tipping Point' might just be your next fascinating read. It's a book that unravels the mystery behind why certain trends catch on and how minuscule actions can have significant impacts. It's a mixture of psychology, sociology, and marketing that offers an understanding of the mechanics behind societal shifts. If you're someone who is curious about the world around you and enjoys looking at things from a fresh perspective, this could be the eye-opener you need.
What the Dog Saw: And Other Adventures
Malcolm Gladwell | Little, Brown And Company

What the Dog Saw: And Other Adventures

RM71.00 MYR RM56.00 MYR 21% off

Goodreads rating: 3.85

RM71.00 MYR RM56.00 MYR 21% off

70% off est. retail
If you've ever been intrigued by the quirks of everyday items or wondered about the little things that shape our world, Malcolm Gladwell's collection of essays could be a delightful exploration for you. His ability to dissect the commonplace and present it in a thought-provoking way is unparalleled. What the Dog Saw will make you look at the world differently, finding profound insights in the mundane – perfect for the naturally curious mind.
The Laws of Wealth: Psychology and the Secret to Investing Success
Doctor Daniel Crosby | Harriman House

The Laws of Wealth: Psychology and the Secret to Investing Success

RM45.00 MYR

Goodreads rating: 4.02

RM45.00 MYR

Imagine having a seasoned psychologist navigate you through the traps of your own investing biases. That's what you get with "The Laws of Wealth." Dr. Daniel Crosby blends psychological expertise with real-world financial nous, offering not just insights into why we often fail as investors but also providing clear actions to help us improve. It's not just theory; Crosby's book is a hands-on toolkit for anyone serious about making smarter investment decisions without falling prey to common mental pitfalls.
Wonderland: How Play Made the Modern World
Steven Johnson | Macmillan

Wonderland: How Play Made the Modern World

RM41.00 MYR RM33.00 MYR 20% off

Goodreads rating: 3.84

RM41.00 MYR RM33.00 MYR 20% off

If you're fascinated by how seemingly trivial pursuits can revolutionize societies, "Wonderland" is a treasure chest for you. Steven Johnson masterfully bridges the gap between pastime pleasures and pivotal innovations, illustrating how our leisure activities catalyze profound technological advancements. Prepare for an entertaining journey through history, where joy is the unexpected hero of progress.
Worry-Free Money: The Guilt-Free Approach to Managing Your Money and Your Life
Shannon Lee Simmons | Collins

Worry-Free Money: The Guilt-Free Approach to Managing Your Money and Your Life

RM33.00 MYR

Goodreads rating: 4.31

RM33.00 MYR

65% off est. retail
If budgeting has always felt like a chokehold on your happiness, "Worry-Free Money" might be the breath of fresh air you've been looking for. Shannon Lee Simmons replaces rigid budgeting with an understanding and flexible approach to personal finance. This could be your roadmap to shaking off that constant feeling of being broke, no matter how much you earn, and still indulge reasonably. It's practical, relieving, and could be a game changer for your financial wellbeing.
The Undercover Economist
Tim Harford | Abacus

The Undercover Economist

RM45.00 MYR RM26.00 MYR 42% off

Goodreads rating: 3.81

RM45.00 MYR RM26.00 MYR 42% off

68% off est. retail
Recommendation: - This book is a must-read for anyone curious about how the economy works. Tim Harford provides a fresh perspective on familiar situations, showcasing the hidden forces that shape our daily lives. From the secret economics of coffee to the truth behind immigration, "The Undercover Economist" will leave you with a newfound understanding of the world around you.
Clever Girl Finance: The Side Hustle Guide: Build a Successful Side Hustle and Increase Your Income
Bola Sokunbi | Wiley

Clever Girl Finance: The Side Hustle Guide: Build a Successful Side Hustle and Increase Your Income

RM52.00 MYR

Goodreads rating: 3.81

RM52.00 MYR

36% off est. retail
If you're eyeing that extra income stream and have the drive to make it real, Bola Sokunbi's "Clever Girl Finance: The Side Hustle Guide" might just become your financial bible. Sokunbi speaks from experience, offering insightful, practical advice that feels like it's tailored just for you. Dive into this book, and you'll come away with not just inspiration but a concrete plan to grow your wallet and your freedom.
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
Jeff Howe | Crown Business

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

RM45.00 MYR RM30.00 MYR 33% off

Goodreads rating: 3.84

RM45.00 MYR RM30.00 MYR 33% off

If you’re intrigued by the collective power of the internet and its impact on innovation, "Crowdsourcing" could offer compelling insights. Jeff Howe unpacks the concept that's shaping the modern economy, exploring how gathering ideas from a diverse mass can drive progress in business and beyond. You might find it inspiring to see how the crowd is not only wise but can be the driving force behind successful ventures.
Non-Obvious 2018 Edition: How to Predict Trends and Win the Future
Rohit Bhargava | Ideapress Publishing

Non-Obvious 2018 Edition: How to Predict Trends and Win the Future

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 3.53

RM41.00 MYR RM26.00 MYR 37% off

71% off est. retail
If you're someone who likes to stay ahead of the curve and enjoys figuring out where the world is heading next, "Non-Obvious 2018 Edition" is for you. Rohit Bhargava has carefully curated a set of trends that challenge common thinking and provide a unique lens through which to view potential futures. This book isn't just a trend list; it's a thought-provoking guide to understanding and capitalizing on the unseen patterns that influence how we live, work, and play.
The Myths of Innovation
Scott Berkun | O'reilly Media, Inc.

The Myths of Innovation

RM63.00 MYR

Goodreads rating: 3.85

RM63.00 MYR

If you're intrigued by how great ideas manifest into world-changing innovations, this book is for you. Scott Berkun digs into history to demystify the concept of innovation, revealing the truths behind how ideas evolve. It's fascinating and eye-opening, especially if you've ever wondered what really fuels progress in our tech-driven world.
Your Money and Your Brain : How the New Science of Neuroeconomics Can Help Make You Rich - Thryft
Jason Zweig | Simon & Schuster

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

RM59.00 MYR RM41.00 MYR 31% off

Goodreads rating: 3.97

RM59.00 MYR RM41.00 MYR 31% off

If you've ever faced perplexity reflecting on a financial decision, "Your Money and Your Brain" could be a game-changer for you. Jason Zweig taps into the engaging world of neuroeconomics to unpack the mysteries of why intelligent people make unsound financial choices. More than a simple guide, this book is a deep dive into the emotional undertow of investing, offering clear strategies to combat our brains' built-in stumbling blocks. It's a must-read if you're serious about sharpening your financial acumen with some neurological insights.
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Rob Walker | Random House

Buying In: The Secret Dialogue Between What We Buy and Who We Are

RM85.00 MYR RM52.00 MYR 39% off

Goodreads rating: 3.66

RM85.00 MYR RM52.00 MYR 39% off

If you're intrigued by the subtle ways our purchases reflect and shape our identity, "Buying In" is a must-read. Rob Walker takes you on a thought-provoking journey that challenges conventional wisdom about consumer behavior. It's an insightful exploration that will change the way you think about every product in your life.
Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition
Harvey MacKay | Harper Business

Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.93

RM33.00 MYR RM19.00 MYR 42% off

78% off est. retail
If you're staring at the ceiling at night, wondering why your business strategies aren't taking off, "Swim with the Sharks" might be the next book to pick up. Harvey Mackay doesn't just dish out advice; he provides a treasure map for outperforming and outsmarting the competition in any field. Picture yourself finally grabbing coffee with that one client who's been eluding you, or learning a negotiation tactic that closes deals instead of conversations. This book is about turning 'no chance' into 'no problem.'
Consumer Behavior : United States Edition - Thryft
Leon G. Schiffman | Pearson Education

Consumer Behavior : United States Edition

RM62.00 MYR RM59.00 MYR 5% off

Goodreads rating: 4.0

RM62.00 MYR RM59.00 MYR 5% off

88% off est. retail
"Consumer Behavior" by Leon Schiffman would be a good read for undergraduate or first year MBA students who are interested in learning about how to analyze consumer behaviors in order to develop more effective marketing strategies. The book utilizes a market segmentation approach that has been widely recognized as the standard for consumer behavior studies. Readers can expect to gain insights about the different types of consumers and their preferences, which can help them develop targeted marketing campaigns and effectively measure their impact.
The Three Skills of Top Trading: Behavioral Systems Building, Pattern Recognition, and Mental State Management
Hank Pruden | Wiley

The Three Skills of Top Trading: Behavioral Systems Building, Pattern Recognition, and Mental State Management

RM119.00 MYR

Goodreads rating: 3.56

RM119.00 MYR

If trading feels like navigating a maze in the dark, "The Three Skills of Top Trading" is your flashlight. Pruden's book dives into the world of trading, but it's not just about numbers and market analysis; it's a blend of psychological insight and concrete strategies rooted in the Wyckoff method. You will find this book a valuable companion as it sheds light on the behavioral aspects that often trip up traders, all while providing a clear framework for improving your trading discipline and pattern recognition. Whether you are a novice or an experienced trader, this book offers that mental finesse and systematic approach you might be seeking to elevate your trading game.
Future Shock
Alvin Toffler | Bantam

Future Shock

RM26.00 MYR RM15.00 MYR 42% off

Goodreads rating: 3.81

RM26.00 MYR RM15.00 MYR 42% off

75% off est. retail
"Future Shock" feels like a time capsule from 1970 that still resonates today. It delves deep into how rapidly advancing technologies and societal shifts might leave us disoriented. If you're curious about how past generations envisioned the future—a future we're living in—it's a fascinating and thought-provoking read. It urges us to think critically about adaptability and resilience in the face of unrelenting change.
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
Howard R. Moskowitz | Pearson P T R

Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them

RM41.00 MYR RM22.00 MYR 46% off

Goodreads rating: 3.26

RM41.00 MYR RM22.00 MYR 46% off

87% off est. retail
If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.
Consumer Behaviour - Thryft
Leon G. Schiffman, Elizabeth Cowley, David Bednall  | Prentice Hall Australia

Consumer Behaviour

RM45.00 MYR

Goodreads rating: 4.0

RM45.00 MYR

88% off est. retail
"Consumer Behaviour" is an excellent resource for anyone looking to improve their understanding of the factors that influence consumers' decisions. The updated edition incorporates relevant research from different regions, making it a comprehensive guide for students and professionals alike. The book covers a range of topics from psychological and social-cultural aspects to research methodology, making it a valuable asset in developing better marketing strategies. The lively writing style makes it an engaging read, and the international focus adds a new dimension to traditional consumer behavior textbooks.
Games Indians Play
V. Raghunathan | India Penguin

Games Indians Play

RM41.00 MYR RM26.00 MYR 37% off

Goodreads rating: 3.47

RM41.00 MYR RM26.00 MYR 37% off

If you're intrigued by the nuances of Indian culture and how it shapes behavior, "Games Indians Play" by V. Raghunathan could offer you an enlightening perspective. By weaving game theory and behavioral economics into the narrative, it provides an analytical yet accessible look at the collective social and personal decisions that define the Indian ethos. It invites not just Indians but anyone interested in cultural studies to introspect and understand the complicated fabric of this society.
20/20 Money: See the Markets Clearly and Invest Better Than the Pros
Michael J. Hanson | Wiley

20/20 Money: See the Markets Clearly and Invest Better Than the Pros

RM52.00 MYR RM41.00 MYR 21% off

Goodreads rating: 3.18

RM52.00 MYR RM41.00 MYR 21% off

58% off est. retail
If you're feeling stuck with traditional investment advice, "20/20 Money" could be the breath of fresh air you need. It's like having a mentor that encourages you to look at the markets through a multi-faceted lens, blending psychology, systems theory, and more. For anyone who values unconventional wisdom and is ready to level up their investment game, this book might just sharpen your financial vision.
The New Market Wizards: Conversations with America's Top Traders
Jack D. Schwager | Harpercollins

The New Market Wizards: Conversations with America's Top Traders

RM148.00 MYR

Goodreads rating: 4.25

RM148.00 MYR

If you're fascinated by the stock market's inner workings and the minds that excel at this high-stakes game, "The New Market Wizards" might just be the book you’re looking for. It's like a masterclass from the trading elite, giving you a front-row seat to their thought processes, strategies, and even their mistakes. Reading it feels like you're getting exclusive mentorship from those who have managed to decode the market's pulse.
Judgment in Managerial Decision Making
Don A. Moore, Max H. Bazerman  | John Wiley & Sons Inc

Judgment in Managerial Decision Making

RM52.00 MYR RM37.00 MYR 29% off

Goodreads rating: 3.97

RM52.00 MYR RM37.00 MYR 29% off

If you're in a position where your decisions have weight, "Judgment in Managerial Decision Making" could be a critical asset. It's not just a book; it's a lens for self-reflection, helping you dig into your own psyche to unearth the biases potentially derailing your decisions. The insight it provides could very well be the difference between a successful strategy and a misstep in your managerial career.
How Much is Enough? : Making Financial Decisions That Create Wealth and Well-Being - Thryft
Andrew Ford, Arun Abey  | Greenleaf Book Group

How Much is Enough? : Making Financial Decisions That Create Wealth and Well-Being

RM37.00 MYR RM15.00 MYR 59% off

Goodreads rating: 3.72

RM37.00 MYR RM15.00 MYR 59% off

86% off est. retail
This book offers a unique perspective on personal finances by combining economic advice with social thought. It teaches readers how to manage their investment portfolios based on their aspirations and guides them towards a fulfilling future. The book doesn't just focus on accumulating wealth but also on finding happiness and striking a balance between financial and personal choices.
Team Genius: The New Science of High-Performing Organizations
Just Arrived
Rich Karlgaard, Michael S. Malone  | Harper Business

Team Genius: The New Science of High-Performing Organizations

RM37.00 MYR

Goodreads rating: 3.41

RM37.00 MYR

65% off est. retail
This is a strong pick if you like business books that turn fuzzy workplace problems into something practical and actionable. It looks at why some teams click while others quietly fail, using research and real-world examples that make the ideas feel immediate. Readers who manage people or work closely in groups will likely appreciate how it challenges the myth that great teams just happen.
The Wealth Equation - Thryft
Michael Price, Peter J. Tanous  | Prentice Hall Pr

The Wealth Equation

RM97.00 MYR RM33.00 MYR 66% off

Goodreads rating: 3.5

RM97.00 MYR RM33.00 MYR 66% off

75% off est. retail
If you're uncertain how to tailor your investments to both your financial goals and your personal disposition towards risk, "The Wealth Equation" might just be the compass you need. Peter J. Tanous doesn’t just give investment advice; he offers a framework to understand your unique relationship with money and crafts an investment strategy that feels like a personalized suit, fitting your financial personality to a tee. Get ready to discover a finance plan that’s as individual as you are.
Far From Random: Using Investor Behavior and Trend Analysis to Forecast Market Movement
Lawrence G. McMillan, Richard Lehman  | Bloomberg Pr

Far From Random: Using Investor Behavior and Trend Analysis to Forecast Market Movement

RM45.00 MYR

Goodreads rating: 3.06

RM45.00 MYR

This is a strong pick if you like finance books that challenge accepted wisdom and try to make markets feel less mysterious. Lehman blends behavioral finance with trend analysis in a way that feels practical rather than purely academic, especially for readers who want ideas they can actually apply. It’s the kind of book that may appeal to investors who enjoy spotting patterns and thinking a step ahead.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

RM45.00 MYR RM41.00 MYR 9% off

Goodreads rating: 3.91

RM45.00 MYR RM41.00 MYR 9% off

87% off est. retail
If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Corporate Fraud Handbook: Prevention and Detection
Joseph T. Wells | Wiley

Corporate Fraud Handbook: Prevention and Detection

RM148.00 MYR RM89.00 MYR 40% off

Goodreads rating: 4.04

RM148.00 MYR RM89.00 MYR 40% off

If you're concerned about the vulnerabilities in corporate systems or are responsible for safeguarding your company's integrity, Joseph T. Wells' "Corporate Fraud Handbook" is a comprehensive tool that could be invaluable. It dives deep into the motivations behind fraud and the mechanisms to detect and prevent it, combining practical advice with real-world examples. It’s a significant resource for professionals aiming to create a fortified, ethical business environment.
The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets
Karl Erik Sveiby | Berrett-koehler Publishers

The New Organizational Wealth: Managing & Measuring Knowledge-Based Assets

RM82.00 MYR RM41.00 MYR 50% off

Goodreads rating: 3.0

RM82.00 MYR RM41.00 MYR 50% off

77% off est. retail
If you’re navigating the modern knowledge-based business landscape, Sveiby's insights are pivotal. He translates the often nebulously defined territory of intellectual capital into concrete management principles. This book could be your roadmap to harnessing and leveraging the most valuable assets of your firm—experience, skills, and knowledge—in a way that’s measurable and meaningful.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration
Robert Axelrod | Princeton University Press

The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration

RM63.00 MYR RM52.00 MYR 17% off

Goodreads rating: 3.99

RM63.00 MYR RM52.00 MYR 17% off

75% off est. retail
If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Microtrends
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends

RM45.00 MYR RM37.00 MYR 18% off

Goodreads rating: 3.5

RM45.00 MYR RM37.00 MYR 18% off

If you're fascinated by the subtleties of societal shifts, "Microtrends" is a treasure trove waiting for you. Mark Penn's expertise as a renowned pollster shines as he unveils the small forces steering large changes. This book isn't just about trends; it's a detailed map of the quiet undercurrents that can ignite significant movements in culture and commerce. Whether you're an entrepreneur, a marketer, or just someone who enjoys a deep dive into societal analysis, "Microtrends" will change the way you see the world.
How Am I Doing ? : A big data approach to life - wealth, health, family, children, education, ... - Thryft
Brat Swam | Createspace Independent Publishing Platform

How Am I Doing ? : A big data approach to life - wealth, health, family, children, education, ...

RM52.00 MYR RM15.00 MYR 71% off

Goodreads rating: 3.8

RM52.00 MYR RM15.00 MYR 71% off

85% off est. retail
"How Am I Doing?" is not just a reflective question but a doorway to understanding where you stand in this vast world. The book offers an analytical take on life's many dimensions such as health, wealth, and family by utilizing statistical measures. If you've ever felt lost in the crowd, this read can give you a clearer picture of your position, using numbers and data, making it tangible and vividly exact. It's perfect for anyone intrigued by how to quantify their life's progress in comparison to the bigger picture.
Microtrends: The Small Forces Behind Today's Big Changes
Mark J. Penn, E. Kinney Zalesne  | Penguin Books Ltd

Microtrends: The Small Forces Behind Today's Big Changes

RM33.00 MYR RM22.00 MYR 33% off

Goodreads rating: 3.51

RM33.00 MYR RM22.00 MYR 33% off

71% off est. retail
Imagine finding a treasure map to modern society—'Microtrends' is just that. It’s a compelling read if you're curious about the undercurrents shaping our world that often go unnoticed. You'll be equipped with the trend-spotter’s lens, allowing you to see beyond the obvious and understand the subtle forces dictating change. It’s perfect for strategists, marketers, or just the curious mind looking to understand the world a little better.
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends: The Small Forces Behind Tomorrow's Big Changes

RM33.00 MYR RM19.00 MYR 42% off

Goodreads rating: 3.51

RM33.00 MYR RM19.00 MYR 42% off

85% off est. retail
Recommendation: 1. This book is a fascinating exploration of the microtrends shaping America's future. With his keen analysis, Mark Penn presents over 70 hidden-in-plain-sight trends that are influencing our culture, economy, and personal lives. From retirees who continue to work to tech-savvy women driving technology, this book uncovers the evolving dynamics of our society. Penn's expertise in identifying emerging groups makes this a valuable read for anyone wanting to navigate the ever-changing landscape of business, politics, and personal growth. 2. Uncovering the secrets behind America's evolving landscape, Microtrends offers a fresh perspective on our society. Mark Penn's insightful analysis reveals the small patterns of behavior that have a significant impact on our daily lives. Whether you're an entrepreneur, politician, or simply curious about the forces shaping our future, this book will help you see the world in a new light. Prepare to be enlightened and empowered by the microtrends that are reshaping our nation.
In Search of Excellence: Lessons from America's Best-Run Companies
Robert H. Waterman Jr., Thomas J. Peters, Nancy Austin  | Harper And Row

In Search of Excellence: Lessons from America's Best-Run Companies

RM41.00 MYR RM19.00 MYR 54% off

Goodreads rating: 3.91

RM41.00 MYR RM19.00 MYR 54% off

86% off est. retail
As someone interested in business and management, "In Search of Excellence" could be a treasure trove for you. The book isn't just about theories; it's about practical examples from industry giants like IBM and 3M. Imagine sitting down to a masterclass with the biggest players in the game, sharing their hard-won insights on innovation, customer service, and leadership—all of which can give you a leg up in your professional endeavors.
Consumer Behavior - Thryft

Consumer Behavior

RM45.00 MYR RM15.00 MYR 67% off

RM45.00 MYR RM15.00 MYR 67% off

This adaptation of a well-established US textbook is like a bridge, connecting you with the intricate world of consumer patterns across cultures, particularly the Asia Pacific region. It's not just the blend of robust theoretical foundations and practical case studies that makes it gripping. Its cultural relevance could turn it from just another academic read into a playbook for anyone with a keen interest in understanding and harnessing the buying power of the diverse Asian market. If you're a student or a budding marketer, this book could be the compass you need to navigate the consumer landscape of one of the world's most dynamic regions.
Safe Haven: Investing for Financial Storms
Just Arrived

Safe Haven: Investing for Financial Storms

RM52.00 MYR

RM52.00 MYR

This is for readers who want to think differently about risk, not just chase returns. Spitznagel makes the case that protecting yourself in bad times can actually strengthen long-term performance, which feels both counterintuitive and exciting. If you like investing books that challenge standard portfolio wisdom and make you rethink what safety really means, this one has real bite.
Master Your Mind Master Your Money: How to Successfully Invest in Turbulent Times
Just Arrived

Master Your Mind Master Your Money: How to Successfully Invest in Turbulent Times

RM52.00 MYR

RM52.00 MYR

This sounds like a solid pick if you want investing guidance that feels steadier than the usual hype. The title suggests a strong focus on mindset, which is often the missing piece when markets get messy and emotions take over. If you want a book that likely helps you think more clearly under pressure while making smarter money decisions, this could be a reassuring, practical read.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.