Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Outliers : The Story of Success - Thryft
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Malcolm Gladwell | Penguin Books

Outliers : The Story of Success

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Goodreads rating: 4.19

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This book would be a good read for anyone who wants to understand the nuances of success. Using real-life examples such as Bill Gates and The Beatles, Gladwell pinpoints hidden patterns and factors that lead to extraordinary achievement. The book is thought-provoking and challenges conventional notions of success.
Superforecasting : The Art and Science of Prediction - Thryft
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Superforecasting is a must-read for anyone who wants to enhance their predictive abilities. The book examines how some people are better at making predictions than others and offers effective strategies for improving your own forecasting abilities. Through real-world examples, Tetlock and Gardner demonstrate how good forecasting doesn't require advanced technology or methods but rather a willingness to learn, think probabilistically, work in teams, and admit error. If you want to make better decisions, this book will equip you with the necessary skills to do so.
Never Eat Alone : And Other Secrets to Success, One Relationship at a Time - Thryft
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Better, Not Perfect: A Realist's Guide to Maximum Sustainable Goodness - Thryft
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This book is for anyone who wants to make ethical choices and have a positive impact on the world without striving for perfection. Max Bazerman offers a refreshing perspective that focuses on being better rather than perfect, providing a prescriptive roadmap to maximize your pleasure while minimizing pain. With a combination of philosophy and psychology, this down-to-earth guide will help you clarify your goals and find greater satisfaction in doing good with your limited time on the planet. Dive in and start making a difference today!
Obliquity - Why Our Goals are Best Achieved Indirectly - Thryft
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John Kay | Profile Books

Obliquity - Why Our Goals are Best Achieved Indirectly

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Goodreads rating: 3.64

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If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain.Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness.
The Honest Truth About Dishonesty
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Dan Ariely | Harper

The Honest Truth About Dishonesty

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Goodreads rating: 3.94

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This book dives deep into why we sometimes skirt the edges of truth, explaining that the causes of dishonesty are often more complex than simple immorality. It's an insightful read for anyone fascinated by psychology and human behavior, offering a scientific yet accessible understanding of why we lie. By understanding our weaknesses, the book implicitly suggests ways to foster honesty in ourselves and our society.
Adapt : Why Success Always Starts with Failure - Thryft
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Tim Harford | Abacus Software

Adapt : Why Success Always Starts with Failure

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Goodreads rating: 3.88

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BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.
Skin in the Game : Hidden Asymmetries in Daily Life - Thryft
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From the New York Times bestselling author of The Black Swan, a bold new work that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Nassim Nicholas Taleb shows how the willingness to accept one’s own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life. As always both accessible and iconoclastic, Taleb challenges long-held beliefs about the values of those who spearhead military interventions, make financial investments, and propagate religious faiths. Among his insights: • For social justice, focus on symmetry and risk sharing. You cannot make profits and transfer the risks to others, as bankers and large corporations do. You cannot get rich without owning your own risk and paying for your own losses. Forcing skin in the game corrects this asymmetry better than thousands of laws and regulations. • Ethical rules aren’t universal. You’re part of a group larger than you, but it’s still smaller than humanity in general. • Minorities, not majorities, run the world. The world is not run by consensus but by stubborn minorities imposing their tastes and ethics on others. • You can be an intellectual yet still be an idiot. “Educated philistines” have been wrong on everything from Stalinism to Iraq to low-carb diets. • Beware of complicated solutions (that someone was paid to find). A simple barbell can build muscle better than expensive new machines. • True religion is commitment, not just faith. How much you believe in something is manifested only by what you’re willing to risk for it.The phrase “skin in the game” is one we have often heard but rarely stopped to truly dissect. It is the backbone of risk management, but it’s also an astonishingly rich worldview that, as Taleb shows in this book, applies to all aspects of our lives. As Taleb says, “The symmetry of skin in the game is a simple rule that’s necessary for fairness and justice, and the ultimate BS-buster,” and “Never trust anyone who doesn’t have skin in the game. Without it, fools and crooks will benefit, and their mistakes will never come back to haunt them.”
New Power - Thryft
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Jeremy Heimans, Henry Timms  | Macmillan

New Power

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Goodreads rating: 3.83

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If you're curious about how power dynamics are changing in our chaotic, connected age, "New Power" is the book for you. This book explores how traditional power structures are being challenged by "new power", which is open, participatory, and peer-driven. You'll gain insights into the rise of mega-platforms like Facebook and movements like #MeToo, and learn how to harness new power in your own life. This groundbreaking book will change the way you understand the world and your place in it.
The Honest Truth about Dishonesty : How We Lie to Everyone--Especially Ourselves - Thryft
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Dan Ariely, behavioral economist and the New York Times bestselling author of The Upside of Irrationality and Predictably Irrational, examines the contradictory forces that drive us to cheat and keep us honest, in this groundbreaking look at the way we behave: The (Honest) Truth About Dishonesty.From ticket-fixing in our police departments to test-score scandals in our schools, from our elected leaders’ extra-marital affairs to the Ponzi schemes undermining our economy, cheating and dishonesty are ubiquitous parts of our national news cycle—and inescapable parts of the human condition.Drawing on original experiments and research, in the vein of Freakonomics, The Tipping Point, and Survival of the Sickest, Ariely reveals—honestly—what motivates these irrational, but entirely human, behaviors.
The Book of Why : The New Science of Cause and Effect - Thryft
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The Book of Why is an exceptional read for anyone interested in the study of causality and how it shapes our understanding of the world. With Judea Pearl's expert guidance, readers can delve into the intricacies of complex systems and explore the underlying mechanisms that drive cause and effect. By blending cutting-edge science with easy-to-understand explanations, Pearl's work helps readers gain a fresh perspective on how we comprehend the world around us and how we can leverage that understanding to build a better future.
The 100-Year Life : Living and Working in an Age of Longevity - Thryft
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Lynda Gratton, Andrew J. Scott  | Bloomsbury Publishing

The 100-Year Life : Living and Working in an Age of Longevity

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Goodreads rating: 3.83

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The 100-Year Life could be a good read for users who are seeking guidance on how to navigate the changing landscape of work and retirement. This book offers practical solutions for rethinking their finances, career, education, and relationships in a world where people are living longer and facing multiple careers. The most unique and distinctive feature is its focus on experimenting with new ways of living, working, and learning to create a shifting balance between work and leisure. This book is a wake-up call that describes what to expect and considers the choices and options that users will face, offering a hopeful and inspiring message for individuals, businesses, and governments alike.
Anthro-Vision - How Anthropology Can Explain Business And Life - Thryft
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This book could be a good read for anyone curious about the unseen influences that shape our behavior in the corporate world and beyond. Gillian Tett, through the lens of anthropology, exposes the hidden webs of meaning behind our consumer choices and explores the cultural shifts driving sustainable business practices. By weaving anthropology into our lives, this book empowers us to make informed decisions and navigate uncertainty with a fresh perspective.
Fooled by Randomness : The Hidden Role of Chance in Life and in the Markets - Thryft
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Fooled by Randomness is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are The Black Swan, Antifragile,and The Bed of Procrustes.
More Than You Know : Finding Financial Wisdom in Unconventional Places - Thryft
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One of Wall Street's most creative and influential minds offers provocative new ways of thinking about the stock market, investing, and how we make decisions.
The Attention Merchants - The Epic Scramble To Get Inside Our Heads - Thryft
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Tim Wu | Knopf

The Attention Merchants - The Epic Scramble To Get Inside Our Heads

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Goodreads rating: 4.08

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The Attention Merchants is a unique and insightful take on the history of advertising and its effects on society. Tim Wu provides a compelling argument for the importance of paying attention to the attention economy and how it impacts not only our daily lives, but our culture as a whole. This book is definitely a must-read for anyone interested in media, advertising or the internet.
Outliers : The Story of Success - Thryft
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Malcolm Gladwell | Little Brown & Company

Outliers : The Story of Success

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Goodreads rating: 4.19

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Learn what sets high achievers apart -- from Bill Gates to the Beatles -- in this #1 bestseller from "a singular talent" (New York Times Book Review).In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.
The Book of Why : The New Science of Cause and Effect - Thryft
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A Turing Award-winning computer scientist and statistician shows how understanding causality has revolutionized science and will revolutionize artificial intelligence"Correlation is not causation." This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality -- the study of cause and effect -- on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why .
Happiness by Design : Change What You Do, Not How You Think - Thryft
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“Bold and original.” —Daniel Kahneman, PhD, bestselling author of Thinking Fast and Slow There are a slew of books on the market dictating programs for achieving happiness, but Happiness by Design is the first to explain that happiness ultimately depends upon our experience of pleasure and purpose over time—and everyone has their own optimal balance. Combining the latest insights from economics and psychology, renowned behavior expert Paul Dolan, PhD, shows readers how to integrate his ground–breaking paradigm into a practical plan for deciding, designing, and doing the things that bring them true happiness.
The Art of Choosing - Thryft
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Sheena Iyengar | Twelve

The Art of Choosing

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Goodreads rating: 3.84

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The Art of Choosing is a must-read for anyone curious about human decision-making. Sheena Iyengar interviews diverse individuals, explores cultural differences, and offers insightful research to reveal how individuals make choices. This book is perfect for those wanting to develop their decision-making skills and gain greater understanding of choosing against one's best interests.
Extraordinary Popular Delusions and the Madness of Crowds - Thryft
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"Extraordinary Popular Delusions and the Madness of Crowds is a captivating read for those interested in understanding the psychology of crowds and the irrationality of human behavior. The book explores various swindles, schemes, and scams throughout history and provides an entertaining yet thought-provoking account of why people fall for them. It also delves into fads and delusions that continue to persist today. The author's engaging writing style and in-depth research make this book a must-read for anyone interested in understanding the darker side of human nature."
Sway : The Irresistible Pull of Irrational Behaviour - Thryft
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Why are we more likely to fall in love when we feel in danger? Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history? Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong? Discover the answers in Sway . We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all. Sway is a fascinating insight into the way we all behave and will change the way you view the world.
Misbehaving : The Making of Behavioural Economics - Thryft
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Misbehaving is an eye-opening book that presents an entirely new lens through which to understand human behavior. Through examining our tendency to make decisions that deviate from rationality, Richard Thaler provides insight on how to make better decisions. He uses practical examples to explain complex concepts, making the book highly engaging. It is recommended for anyone looking to understand the intersection of psychology and economics and how it can be applied to everyday life.
Great Thinkers : Simple Tools from 60 Great Thinkers to Improve Your Life Today - Thryft
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This is a collection of some of the most important ideas of Eastern and Western culture — drawn from the works of those philosophers, political theorists, sociologists, artists and novelists whom we believe have the most to offer to us today. We've worked hard to make the thinkers in this book clear, relevant and charming, mining the history of knowledge to bring you the ideas we think have the greatest important to our times. This book contains the canon of The School of Life, the gallery of individuals across the millennia who help to frame our intellectual project — and we will have succeeded if, in the days and years ahead, you find yourself turning to our thinkers to illuminate the multiple dilemmas, joys and griefs of daily life.
Humankind : A Hopeful History - Thryft
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Rutger Bregman | Bloomsbury

Humankind : A Hopeful History

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Goodreads rating: 4.33

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It's a belief that unites the left and right, psychologists and philosophers, writers and historians. It drives the headlines that surround us and the laws that touch our lives. From Machiavelli to Hobbes, Freud to Dawkins, the roots of this belief have sunk deep into Western thought. Human beings, we're taught, are by nature selfish and governed by self-interest.Humankind makes a new argument: that it is realistic, as well as revolutionary, to assume that people are good. The instinct to cooperate rather than compete, trust rather than distrust, has an evolutionary basis going right back to the beginning of Homo sapiens. By thinking the worst of others, we bring out the worst in our politics and economics too.In this major book, internationally bestselling author Rutger Bregman takes some of the world's most famous studies and events and reframes them, providing a new perspective on the last 200,000 years of human history. From the real-life Lord of the Flies to the Blitz, a Siberian fox farm to an infamous New York murder, Stanley Milgram's Yale shock machine to the Stanford prison experiment, Bregman shows how believing in human kindness and altruism can be a new way to think – and act as the foundation for achieving true change in our society.It is time for a new view of human nature.
Pre-Suasion - A Revolutionary Way To Influence And Persuade - Thryft
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Pre-Suasion is a must-read for anyone interested in mastering the art of persuasion. The book explores the concept of pre-suasion, which refers to the strategic groundwork that persuaders lay before delivering their message. Through a host of case studies and insights into human psychology, author Robert Cialdini shows readers how to effectively leverage pre-suasion techniques to influence and persuade others. This book is an essential guide for anyone seeking to improve their communication skills and ability to influence others.
This book is a must-read for those who want to challenge their preconceived notions and understand the hidden forces that shape our world. With captivating storytelling and thought-provoking insights, Nassim Nicholas Taleb takes us on a journey to unravel the mysteries of black swan events – those unexpected, game-changing occurrences that defy our predictions. Through a mix of philosophy and empirical evidence, Taleb challenges our illusion of knowledge and guides us to embrace uncertainty, helping us navigate a world where the unexpected is the norm. Get ready to have your mind blown and your perspective forever altered.
Freakonomics : A Rogue Economist Explores the Hidden Side of Everything - Thryft
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Freakonomics is a fascinating exploration of the hidden side of the world we live in. Levitt and Dubner use their unique analytical perspective to unveil the truth about things we thought we understood but don't. Their unconventional approach to analyzing data leads to surprising and thought-provoking insights on everything from cheating teachers to bizarre baby names. This book is a must-read for anyone looking for unconventional and intriguing perspectives on complex phenomena.
Antifragile : Things That Gain from Disorder - Thryft
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Nassim Nicholas Taleb | Random House

Antifragile : Things That Gain from Disorder

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Goodreads rating: 4.1

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Antifragile  is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are  Fooled by Randomness, The Black Swan, Skin in the Game,  and  The Bed of Procrustes .Nassim Nicholas Taleb, the bestselling author of The Black Swan and one of the foremost thinkers of our time, reveals how to thrive in an uncertain world.Just as human bones get stronger when subjected to stress and tension, and rumors or riots intensify when someone tries to repress them, many things in life benefit from stress, disorder, volatility, and turmoil. What Taleb has identified and calls “antifragile” is that category of things that not only gain from chaos but need it in order to survive and flourish. In The Black Swan, Taleb showed us that highly improbable and unpredictable events underlie almost everything about our world. In Antifragile, Taleb stands uncertainty on its head, making it desirable, even necessary, and proposes that things be built in an antifragile manner. The antifragile is beyond the resilient or robust. The resilient resists shocks and stays the same; the antifragile gets better and better.Furthermore, the antifragile is immune to prediction errors and protected from adverse events. Why is the city-state better than the nation-state, why is debt bad for you, and why is what we call “efficient” not efficient at all? Why do government responses and social policies protect the strong and hurt the weak? Why should you write your resignation letter before even starting on the job? How did the sinking of the Titanic save lives? The book spans innovation by trial and error, life decisions, politics, urban planning, war, personal finance, economic systems, and medicine. And throughout, in addition to the street wisdom of Fat Tony of Brooklyn, the voices and recipes of ancient wisdom, from Roman, Greek, Semitic, and medieval sources, are loud and clear.Antifragile is a blueprint for living in a Black Swan world.Erudite, witty, and iconoclastic, Taleb’s message is revolutionary: The antifragile, and only the antifragile, will make it.Praise for Antifragile“Ambitious and thought-provoking . . . highly entertaining.” — The Economist“A bold book explaining how and why we should embrace uncertainty, randomness, and error . . . It may just change our lives.” — Newsweek
What the Dog Saw: And Other Adventures
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Malcolm Gladwell | Hachette Book Group Usa

What the Dog Saw: And Other Adventures

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Goodreads rating: 3.85

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This book, "What the Dog Saw: And Other Adventures" is a captivating collection of extraordinary stories that will keep you engaged from start to finish. Malcolm Gladwell’s writing style and his ability to dive deep into intriguing topics will make you think and give you a glimpse into someone else's head. Whether you are interested in the secrets of successful inventors, the psychology behind decision-making, or the hidden stories behind everyday phenomena, this book will provide you with fascinating insights and leave you wanting more. Get ready to embark on an adventure of knowledge and discovery with this brilliant investigator of the hidden extraordinary.
Predictably Irrational - The Hidden Forces That Shape Our Decisions - Thryft
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Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full?And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar?When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.Not only do we make astonishingly simple mistakes every day, but we make the same "types" of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us "predictably" irrational.From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. "Predictably Irrational" will change the way we interact with the world--one small decision at a time.
Outliers : The Story of Success - Thryft
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Malcolm Gladwell | Little Brown & Company

Outliers : The Story of Success

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Goodreads rating: 4.19

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"Outliers is a great read for those who are looking for a different perspective on success. Gladwell challenges the traditional narrative of success and explains how external factors such as birthplace, family, and birthdate can play a crucial role in determining success. His unique insights and storytelling make for an engaging and thought-provoking read."
The Undercover Economist - Thryft
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Tim Harford | Little, Brown

The Undercover Economist

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Goodreads rating: 3.81

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“The Undercover Economist” is a great read for anyone interested in understanding how the economy works. Tim Harford uses real-world scenarios to explain economic principles in an engaging and easy-to-understand manner. His unique perspective on economics is refreshing and thought-provoking.
Superfreakonomics : Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance - Thryft
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Superfreakonomics could be a good read for curious minds who are fascinated by unconventional and thought-provoking ideas. With its revolutionary research and original studies, this book challenges our existing beliefs and offers fresh insights into how the world functions. From exploring the surprising link between climate change and prostitution to proposing unconventional solutions for suicide bombers, Superfreakonomics stimulates critical thinking and invites readers to question commonly accepted norms. Whether you're interested in economics or simply enjoy exploring unconventional topics, this book is bound to expand your perspective and ignite stimulating conversations.
What the Dog Saw : Essays - Thryft
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Malcolm Gladwell | Little, Brown And Company

What the Dog Saw : Essays

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Goodreads rating: 3.85

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What the Dog Saw: Essays, by Malcolm Gladwell, is an excellent read for anyone who enjoys delving into the intricacies of everyday life. Gladwell's unique style of storytelling paired with his investigative journalism takes readers on a journey of surprising and thought-provoking observations. Through analyzing topics such as ketchup and mustard, personality tests, and homelessness, Gladwell provides answers to questions we never knew we had. Don't miss out on this captivating read that sheds light on the hidden histories of our world.
The Millionaire Next Door : The Surprising Secrets of America's Wealthy - Thryft
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This book is a great read for individuals looking to build wealth in unconventional ways. It showcases how ordinary people with modest incomes can accumulate significant wealth by adopting frugal lifestyle habits. The book provides practical advice and real-life examples to help readers make the most of their finances.
The Misfit Economy : Lessons in Creativity from Pirates, Hackers, Gangsters and Other Informal Entrepreneurs - Thryft
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“A fresh perspective on business practices or working lives…and a snappy introduction to a new way of thinking” (Financial Times), The Misfit Economy shows how lessons in innovation, salesmanship, and entrepreneurship can come from surprising places: pirates, bootleggers, counterfeiters, hustlers, and others living on the fringe of society.Who are the greatest innovators in the world? You’re probably thinking Steve Jobs, Thomas Edison, Henry Ford. The usual suspects. Well, The Misfit Economy isn’t about them. It’s about people you’ve never heard of. It’s about people who are just as innovative, entrepreneurial, and visionary as the Jobses, Edisons, and Fords of the world, except they’re not operating out of Silicon Valley. They’re in the street markets of Sao Paulo and Guangzhou, the rubbish dumps of Lagos, the flooded coastal towns of Thailand. They are pirates, slum dwellers, computer hackers, dissidents, and inner city gang members.Across the globe, diverse innovators are working in the black, grey, and informal economies to develop solutions to myriad challenges. Far from being “deviant entrepreneurs” that pose threats to our social and economic stability, these innovators display remarkable ingenuity, pioneering original methods and best practices that we can learn from and apply to formal markets in urgent need of change.In their “well-paced read about a unique perspective on supply and demand and those who create it” (Library Journal), Alexa Clay and Kyra Maya Phillips investigate the stories of underground innovation that make up the Misfit Economy. They examine the teeming genius of the underground and ask: Who are these unknown visionaries? How do they work? How do they organize themselves? How do they catalyze and execute upon innovation? And ultimately, how can you take these lessons into your own world? The Misfit Economy tells you how.
When to Rob a Bank : A Rogue Economist's Guide to the World - Thryft
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"When to Rob a Bank" provides unconventional insights on various topics, including economics, politics, and social issues, in an engaging and witty manner that makes it an interesting read for curious minds. The book covers a wide range of topics, from why flight attendants don't get tipped to why KFC sometimes runs out of fried chicken. Levitt and Dubner's writing style is erudite, yet accessible, making it easy to understand and enjoy. Readers who are interested in novel perspectives on various topics will find this book to be a satisfying read.
See You at the Top - Thryft
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Zig Ziglar | Butterworth-heinemann Ltd

See You at the Top

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Goodreads rating: 4.22

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Step-by-step instructions on how to change the way we think about ourselves and our surroundings. The book takes a common-sense approach to living a successful life and stresses the importance of honesty, loyalty, faith, character and integrity.
The Decisive Moment : How The Brain Makes Up Its Mind - Thryft
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Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we ‘blink’ and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason – and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.In The Decisive Moment, Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world’s most interesting ‘deciders’ – from airline pilots, world famous sportsmen and hedge fund investors to serial killers, politicians and poker players. He shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis. Lehrer’s goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
Happiness by Design : Finding Pleasure and Purpose in Everyday Life - Thryft
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As a Professor of Behavioural Science at the London School of Economics, Dolan conducts original research into the measurement of happiness and its causes and consequences, including the effects of our behaviour. Here he creates a new outlook on the pursuit of happiness - it's not just how you feel, it's how you act. Happiness by Design shows that being happier requires us to actively re-design our immediate environment. Enough has been written on how to think happy. Happiness by Design is about how to behave happy and how to incorporate the most recent research findings into our everyday lives.
Skin in the Game : Hidden Asymmetries in Daily Life - Thryft
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from RM34.01 MYR

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Reasons to read: - Skin in the Game challenges conventional beliefs about risk, reward, politics, religion, and finance, offering a fresh perspective on these topics. - Nassim Nicholas Taleb presents a complex worldview that applies to all aspects of our lives, driving history and shaping our decisions. - Through philosophical tales and practical stories, this book provides a unique understanding of the concept of "skin in the game" and its application in daily life. - If you're seeking unconventional wisdom and a thought-provoking read, Skin in the Game is an excellent choice.
The Undercover Economist - Thryft
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Tim Harford | Random House Trade Paperbacks

The Undercover Economist

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Goodreads rating: 3.81

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This book is a captivating exploration of the complex world of economics, revealing the hidden forces that shape our everyday lives. With engaging examples and witty storytelling, The Undercover Economist demystifies economic concepts and shows how they apply to real-world situations. From understanding the true cost of your morning coffee to unraveling the secrets of pricing strategies, this book will open your eyes to the fascinating world of money and its effects on society. It's a must-read for anyone looking to gain a deeper understanding of how economics impacts our daily choices and the world around us.
Freakonomics : A Rogue Economist Explores the Hidden Side of Everything - Thryft
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If you're someone who loves solving puzzles and exploring the hidden side of things, then "Freakonomics" is a perfect choice for you. With a blend of captivating storytelling and thought-provoking insights, Steven Levitt takes you on a journey into the fascinating world of incentives and human behavior. Get ready to have your mind blown as you discover the shocking connections between unexpected topics like guns and swimming pools or drug dealers and their moms. Prepare to challenge your conventional wisdom and view the world through a whole new lens. "Freakonomics" will leave you questioning everything you thought you knew and redefining the way you understand the complexities of the modern world.
Pre-Suasion - A Revolutionary Way To Influence And Persuade - Thryft
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Influence established Cialdini as the world’s foremost authority on the science of persuasion, winning plaudits from such figures as Dan Pink, Chip Heath and Tom Peters. In Pre-suasion, Cialdini builds on his investigations into the subtle world of influence to reveal that the best persuaders succeed not only because of what they say or how they say it, but because of what they do in the moment before they deliver their message. In the process he draws on a series of compelling case studies and a profound understanding of human psychology to offer a ground-breaking work that is both fascinating and brilliantly practical.
Payoff : The Hidden Logic That Shapes Our Motivations - Thryft
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from RM32.42 MYR

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Bestselling author Dan Ariely reveals fascinating new insights into motivation--showing that the subject is far more complex than we ever imagined. Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being "motivators." From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we've assumed. Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation--how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?
Fooled by Randomness : The Hidden Role of Chance in Life and in the Markets - Thryft
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Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable? This book is the word-of-mouth sensation that will change the way you think about business and the world. It is all about more precisely, how we perceive luck in our personal and professional experiences. Nowhere is this more obvious than in the markets - we hear an entrepreneur has 'vision' or a trader is 'talented', but all too often their performance is down to chance rather than skill. It is only because we fail to understand probability that we continue to believe events are non-random, finding reasons where none exist. This irreverent bestseller has shattered the illusions of people around the world by teaching them how to recognize randomness. Now it can do the same for you.
The Upside of Irrationality : The Unexpected Benefits of Defying Logic at Work and at Home - Thryft
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from RM41.22 MYR

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Lẽ phải của phi lý trí không phải là một cuốn sách hàn lâm khô khan chỉ toàn lý thuyết, mà nó được sử dụng dữ liệu từ những thí nghiệm thú vị và độc đáo dẫn đến những kết luận hấp dẫn về cách thức – và nguyên nhân tại sao chúng ta hành động như vậy. Từ những thái độ tại nơi làm việc của chúng ta, cho tới những mối quan hệ lãng mạn, tới việc chúng ta luôn tìm kiếm mục đích cuộc đời mình, Ariely lý giải cách thức phá vỡ những khuôn mẫu bi quan trong suy nghĩ và hành vi của chúng ta để đưa ra những quyết định tốt hơn. Cuốn sách kỹ năng này sẽ thay đổi cách thức chúng ta nhận thức bản thân trong công việc và trong gia đình – và soi xét các hành vi phi lý trí của chúng ta dưới một thứ sắc thái ánh sáng hoàn toàn mới mẻ. Đọc Lẽ phải của phi lý trí – một cuốn sách lãnh đạo và quản lý hữu ích, bạn sẽ biết nhiều điều như:- Tại sao những khoản tiền thưởng lớn lại có thể khiến các CEO làm việc kém hiệu quả hơn?- Làm cách nào mà những định hướng rối rắm lại hữu ích đối với chúng ta?- Tại sao việc trả thù lại quan trọng?- Tại sao có một sự khác biệt rất lớn giữa điều mà chúng ta nghĩ là sẽ khiến chúng ta hạnh phúc và những thứ thực sự khiến chúng ta hạnh phúc?- Và rất nhiều phát hiện thú vị khác.
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue - Thryft
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The Membership Economy could be a good read for business owners or entrepreneurs seeking to implement membership or subscription-based models for their company. This book offers guidance on how to turn ordinary customers into loyal members and how to create self-generating revenue streams. The author provides real-life examples of successful membership models used by established companies such as AmEx and Weight Watchers, as well as smaller dot-coms like SurveyMonkey and Pandora.
The Honest Truth about Dishonesty : How We Lie to Everyone---Especially Ourselves - Thryft
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The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more honest or less so? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty. Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed résumés, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.