Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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Great by Choice : Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All - Thryft
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Great by Choice is an outstanding book that provides data-driven insights and techniques followed by companies that achieved greatness in tumultuous situations. The book contrasts successful and unsuccessful companies and presents surprising results. The authors emphasize that discipline, empiricism, and paranoia are essential traits, and innovation must be blended with discipline to scale the business. The book also presents practical concepts, including the SMaC recipe, the 20 Mile March, and Fire Bullets then Cannonballs. Additionally, the authors challenge the conventional wisdom of leading in a fast world requires quick decisions, highlighting the importance of measured steps in achieving greatness. The book concludes by defining, quantifying, and studying the role of luck in achieving success, emphasizing that greatness happens by choice, not by chance.
Antifragile : Things that Gain from Disorder - Thryft
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Nassim Nicholas Taleb | Penguin

Antifragile : Things that Gain from Disorder

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Goodreads rating: 4.1

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This book could be a good read for anyone who wants to challenge conventional wisdom and learn how to navigate an uncertain world. Nassim Nicholas Taleb presents the concept of antifragility, which goes beyond resilience and shows how disruptions and volatility can actually benefit us. With wit and erudition, Taleb's revolutionary ideas will make you question your assumptions and inspire you to embrace chaos as an opportunity for growth and success. Get ready to challenge the status quo and discover a new way of looking at the world.
Superforecasting : The Art and Science of Prediction - Thryft
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Superforecasting is a must-read for anyone who wants to enhance their predictive abilities. The book examines how some people are better at making predictions than others and offers effective strategies for improving your own forecasting abilities. Through real-world examples, Tetlock and Gardner demonstrate how good forecasting doesn't require advanced technology or methods but rather a willingness to learn, think probabilistically, work in teams, and admit error. If you want to make better decisions, this book will equip you with the necessary skills to do so.
The Attention Merchants - The Epic Scramble To Get Inside Our Heads - Thryft
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Tim Wu | Knopf

The Attention Merchants - The Epic Scramble To Get Inside Our Heads

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Goodreads rating: 4.08

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The Attention Merchants is a unique and insightful take on the history of advertising and its effects on society. Tim Wu provides a compelling argument for the importance of paying attention to the attention economy and how it impacts not only our daily lives, but our culture as a whole. This book is definitely a must-read for anyone interested in media, advertising or the internet.
Predictably Irrational : The Hidden Forces That Shape Our Decisions - Thryft
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Predictably Irrational is an engaging and thought-provoking read that sheds light on why we make irrational decisions. Ariely provides practical applications for the insights gained from the illuminating experiments he conducted. The book is a great choice for readers interested in behavioral economics, psychology, or anyone looking to improve their decision-making skills in personal or professional settings.
Happy Money: The Japanese Art of Making Peace with Your Money
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If money conversations often leave you feeling anxious, "Happy Money" could be your antidote. Ken Honda's gentle approach to financial well-being weaves together mindfulness and practical wisdom, presenting a compassionate route to managing your finances—without the guilt or stress you might be used to. It's a read that promotes a healthier, more serene relationship with your bank account and could be a breath of fresh air if the typical cut-and-dry finance advice has been weighing you down.
The Undoing Project : A Friendship that Changed the World - Thryft
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Bestselling author Michael Lewis examines how a Nobel Prize–winning theory of the mind altered our perception of reality.Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making process. Their papers showed the ways in which the human mind erred, systematically, when forced to make judgments about uncertain situations. Their work created the field of behavioral economics, revolutionized Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. Kahneman and Tversky are more responsible than anybody for the powerful trend to mistrust human intuition and defer to algorithms.The Undoing Project is about the fascinating collaboration between two men who have the dimensions of great literary figures. They became heroes in the university and on the battlefield―both had important careers in the Israeli military―and their research was deeply linked to their extraordinary life experiences. In the process they may well have changed, for good, mankind’s view of its own mind.
Superfreakonomics : Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance - Thryft
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The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first.Four years in the making, SuperFreakonomics asks not only the tough questions, but the unexpected ones: What's more dangerous, driving drunk or walking drunk? Why is chemotherapy prescribed so often if it's so ineffective? Can a sex change boost your salary?SuperFreakonomics challenges the way we think all over again, exploring the hidden side of everything with such questions as:How is a street prostitute like a department-store Santa?Why are doctors so bad at washing their hands?How much good do car seats do?What's the best way to catch a terrorist?Did TV cause a rise in crime?What do hurricanes, heart attacks, and highway deaths have in common?Are people hard-wired for altruism or selfishness?Can eating kangaroo save the planet?Which adds more value: a pimp or a Realtor?Levitt and Dubner mix smart thinking and great storytelling like no one else, whether investigating a solution to global warming or explaining why the price of oral sex has fallen so drastically. By examining how people respond to incentives, they show the world for what it really is – good, bad, ugly, and, in the final analysis, super freaky.Freakonomics has been imitated many times over – but only now, with SuperFreakonomics, has it met its match.
Misbehaving : The Making of Behavioral Economics - Thryft
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Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
Never Eat Alone : And Other Secrets to Success, One Relationship at a Time - Thryft
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Finite and Infinite Games - Thryft
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James P. Carse | Free Press

Finite and Infinite Games

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Goodreads rating: 3.78

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“There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite; the other infinite. A finite game is played for the purpose of winning, an infinite game for the purpose of continuing the play.”Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning, but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change—as long as the game is never allowed to come to an end.What are infinite games? How do they affect the ways we play our finite games? What are we doing when we play—finitely or infinitely? And how can infinite games affect the ways in which we live our lives?Carse explores these questions with stunning elegance, teasing out of his distinctions a universe of observation and insight, noting where and why and how we play, finitely and infinitely. He surveys our world—from the finite games of the playing field and playing board to the infinite games found in culture and religion—leaving all we think we know illuminated and transformed. Along the way, Carse finds new ways of understanding everything, from how an actress portrays a role to how we engage in sex, from the nature of evil to the nature of science. Finite games, he shows, may offer wealth and status, power and glory, but infinite games offer something far more subtle and far grander.Carse has written a book rich in insight and aphorism. Already an international literary event, Finite and Infinite Games is certain to be argued about and celebrated for years to come. Reading it is the first step in learning to play the infinite game.
Risk - The Science And Politics Of Fear - Thryft
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Daniel Gardner | Virgin Publishing

Risk - The Science And Politics Of Fear

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Goodreads rating: 3.97

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This book is a wake-up call, exposing the hidden forces that shape our perception of risk. With compelling research and real-life examples, Gardner reveals the shocking truth behind our culture of fear. You'll gain a newfound understanding of why we fear the wrong things and how to make informed decisions in a world filled with misleading information. A must-read for anyone seeking to navigate the complex landscape of risk and regain control over their own anxieties.
How To Win Friends And Influence People - Thryft
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Dale Carnegie | Harpercollins Publishers

How To Win Friends And Influence People

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Goodreads rating: 4.22

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This book could be a good read for anyone who wants to improve their social skills, whether it be in work or personal life. The unique feature of this book is its practical advice on how to handle difficult situations and people, and how to make lasting connections with others. Users would likely review this book as a valuable tool for improving their social intelligence and communication abilities.
Outliers : The Story of Success - Thryft
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Malcolm Gladwell | Penguin Books

Outliers : The Story of Success

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Goodreads rating: 4.19

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In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.From the Publisher (Hachette)
When to Rob a Bank : A Rogue Economist's Guide to the World - Thryft
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This is the ultimate guide to the world of the Freak. Renegade thinkers and bestselling sensations Levitt and Dubner have carefully curated the very best of their blogs, conversations, wisecracks and advice from the last decade to reveal the outlandish truth about everything from lying to bankrobbing, fast food to sex taxes.'We are all Freakonomists now' Washington Post'A phenomenon ... their approach has won them a cult following' Observer'Lie back and let Levitt and Dubner's bouncy prose style carry you along from one peculiarity to the next' Sunday Telegraph'You are guaranteed a good time' Financial Times
The 100-Year Life : Living and Working in an Age of Longevity - Thryft
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Lynda Gratton, Andrew Scott  | Bloomsbury Information

The 100-Year Life : Living and Working in an Age of Longevity

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Goodreads rating: 3.83

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The 100-Year Life could be a good read for anyone who wants to reimagine their long-term goals in life. This book offers valuable insights and solutions on how to make the most of the extra time that a longer lifespan provides. Gratton and Scott cover an extensive range of topics, including the challenges and opportunities of an extended career, how to increase your physical and mental wellbeing, and how to cultivate meaningful relationships over a lifetime. Overall, The 100-Year Life is an excellent resource for anyone seeking to create a more rewarding and fulfilling life that transcends traditional notions of career and retirement.
The Tipping Point : How Little Things Can Make a Big Difference - Thryft
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Never Split the Difference : Negotiating as if Your Life Depended on It - Thryft
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This book provides practical negotiation techniques developed by an FBI negotiator. It teaches how to listen actively, ask open-ended questions, assert oneself without aggression, and use emotional intelligence to identify common ground. The author uses real-life examples to demonstrate how these skills were applied in hostage and terrorist situations. Readers can learn how to apply these principles in their personal and professional lives to improve their negotiation skills and build stronger relationships.
Thinking In Bets - Thryft
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Annie Duke | Portfolio

Thinking In Bets

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Goodreads rating: 3.83

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Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result.In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a hand off to his star running back. The pass was intercepted and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck?Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there is always information that is hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making?Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say "I'm not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes and bad decisions don't always lead to bad outcomes.By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate and successful in the long run.
The Millionaire Mind - Thryft
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Thomas J. Stanley | Andrews Mcmeel Publishing

The Millionaire Mind

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Goodreads rating: 4.2

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The Barnes & Noble Review Who is the average millionaire? Does he eat gourmet or fast food? Does he drive fancy cars, take chic vacations, and indulge wherever and whenever he can? Or does he resole his shoes, turn off the air conditioning when he leaves the house, and spend a lot of time at home with close friends and family? Through his surveys of over 1,000 millionaires, Thomas J. Stanley, Ph.D., answers these questions and provides us with further insight into the thoughts and lives of this wealthy segment of the population in The Millionaire Mind. A follow-up to Stanley's New York Times bestseller, The Millionaire Next Door, The Millionaire Mind may surprise readers with its findings about the kinds of people that millionaires really are. Interestingly, many millionaires were not straight-A students in high school, nor did they attend prestigious colleges. Instead, they were often told when they were younger that they were not bright and that they would not be successful. These challenges taught them how to surmount obstacles and motivated them to try harder and to take risks to get ahead financially. The major risks that these millionaires have taken and continue to take are financial ones. They must overcome the fear of taking risks, and they must maintain this courage throughout their adult careers. Stanley discovered that many millionaires share similarities in techniques to allay their anxieties and stay on track financially. Some of these include: Believing in myself Counting my blessings every day Countering negativethoughtswith positive ones Sharing concerns with spouse Visualizing success Outworking, outthinking, out-toughing the competition Hiring talented advisors Constantly upgrading my knowledge about my occupation Spending considerable time planning my success Exercising regularly Having strong religious faith Stanley also reveals that millionaires are very often successful in marriage as well as in work (the typical millionaire has been married to the same spouse for over twenty-five years) and that they usually lead relatively frugal, economically productive lifestyles. Perhaps most interesting to readers will be the section that Stanley devotes to how millionaires chose the career in which they would be most likely to succeed. So don't miss out on picking apart and analyzing the thoughts and habits of millionaires with Thomas Stanley and The Millionaire Mind, a book sure to be as brilliantly revealing and fascinating as his previous bestseller on millionaires. Thomas J. Stanley, Ph.D., is a researcher, author, and lecturer. He has studied the wealthy for more than 25 years. The Millionaire Next Door, published in 1996, has sold more than one million copies in hardcover and nearly one million in paperback. The book has been on The New York Times Best Sellers list for more than 150 combined weeks. His previous books include Marketing to the Affluent, which Best of Business Quarterly named one of 10 outstanding business books, Selling to the Affluent, and Networking with the Affluent. Dr. Stanley lives in Atlanta. He was a professor of marketing at Georgia State University, where he was named Omicron Delta Kappa Outstanding Professor. He holds his doctorate from the University of Georgia in Athens.
The Paradox of Choice : Why More Is Less, Revised Edition - Thryft
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The Paradox of Choice could be a helpful read for someone who finds themselves overwhelmed and anxious when faced with an abundance of choices. The author delves into the negative effects of too much choice in multiple areas of life, including shopping, career, and personal relationships. By providing practical steps to limit choices and focus on what is truly important, readers may feel empowered to make decisions with more ease and confidence. The author's counter-intuitive argument encourages readers to embrace limitations and simplify their lives, ultimately leading to greater satisfaction and well-being.
Superbosses : How Exceptional Leaders Master the Flow of Talent - Thryft
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Sydney Finkelstein | Penguin Group

Superbosses : How Exceptional Leaders Master the Flow of Talent

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Goodreads rating: 3.59

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Superbosses is an inspiring read for managers and leaders looking to create a powerful network of talented individuals within their organization. Finkelstein's research and insights into the tactics of successful superbosses such as Larry Ellison and Ralph Lauren make this book a must-read for any ambitious leader. The book provides actionable advice on nurturing and developing talent, making it highly valuable for readers looking to improve their leadership skills and build a culture of success within their organization.
Pre-Suasion - A Revolutionary Way To Influence And Persuade - Thryft
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Pre-Suasion is a must-read for anyone interested in mastering the art of persuasion. The book explores the concept of pre-suasion, which refers to the strategic groundwork that persuaders lay before delivering their message. Through a host of case studies and insights into human psychology, author Robert Cialdini shows readers how to effectively leverage pre-suasion techniques to influence and persuade others. This book is an essential guide for anyone seeking to improve their communication skills and ability to influence others.
Antifragile : Things That Gain from Disorder - Thryft
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From the bestselling author of The Black Swan and one of the foremost philosophers of our time, Nassim Nicholas Taleb, a book on how some systems actually benefit from disorder.In The Black Swan Taleb outlined a problem; in Antifragile he offers a definitive solution: how to gain from disorder and chaos while being protected from fragilities and adverse events. For what he calls the "antifragile" is one step beyond robust, as it benefits from adversity, uncertainty and stressors, just as human bones get stronger when subjected to stress and tension.Taleb stands uncertainty on its head, making it desirable, and proposing that things be built in an antifragile manner. Extremely ambitious and multidisciplinary, Antifragile provides a blueprint for how to behave—and thrive—in a world we don't understand and which is too uncertain for us to even try to understand. He who is not antifragile will perish. Why is the city state better than the nation state, why is debt bad for you, and why is almost everything modern bound to fail? The book covers innovation, health, biology, medicine, life decisions, politics, foreign policy, urban planning, war, personal finance, and economic systems. Throughout, the voice and recipes of the ancient wisdom from Phoenician, Roman, Greek, and Medieval sources are heard loud and clear.
Librarian note: An alternative cover for this ISBN can be found here.The Freakquel is here. In Superfreakonomics Steven Levitt and Stephen Dubner look deeper, question harder and uncover even more hidden truths about our world, from terrorism to shark attacks, cable TV to hurricanes. They ask, among other things: ~What's a sure-fire way to catch a terrorist? ~Are people hard-wired for altruism or selfishness? ~Which cancer does chemotherapy work best for? ~Why is combating global warming easier than we think? Sometimes, the most superfreaky solution is the simplest.~from the back cover
Factfulness : Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think - Thryft
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Factfulness provides a much-needed perspective on the state of the world today, challenging readers to rethink their preconceptions and biases. Through clear and accessible writing, Rosling highlights 10 key instincts that can distort our understanding of global trends, ultimately offering a hopeful and inspiring message about the potential for human progress. This book is perfect for anyone looking to gain a deeper understanding of the world and our place in it.
The Undoing Project : A Friendship that Changed the World - Thryft
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From the No. 1 bestselling author of The Big Short and Flash Boys, this is the surprising and profound story of the two men whose ideas changed the world.Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this breathtaking new book, Michael Lewis tells the extraordinary story of a relationship that became a shared mind: one which created the field of behavioural economics, revolutionising everything from Big Data to medicine, from how we are governed to how we spend, from high finance to football. Kahneman and Tversky, shows Michael Lewis, helped shape the world in which we now live - and may well have changed, for good, humankind's view of its own mind.
Extraordinary Popular Delusions and the Madness of Crowds - Thryft
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"Extraordinary Popular Delusions and the Madness of Crowds is a captivating read for those interested in understanding the psychology of crowds and the irrationality of human behavior. The book explores various swindles, schemes, and scams throughout history and provides an entertaining yet thought-provoking account of why people fall for them. It also delves into fads and delusions that continue to persist today. The author's engaging writing style and in-depth research make this book a must-read for anyone interested in understanding the darker side of human nature."
The Art of Choosing - Thryft
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Sheena Iyengar | Twelve

The Art of Choosing

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Goodreads rating: 3.84

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The Art of Choosing is a must-read for anyone curious about human decision-making. Sheena Iyengar interviews diverse individuals, explores cultural differences, and offers insightful research to reveal how individuals make choices. This book is perfect for those wanting to develop their decision-making skills and gain greater understanding of choosing against one's best interests.
Weaponized Lies : How to Think Critically in the Post-Truth Era - Thryft
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Daniel J. Levitin | Dutton

Weaponized Lies : How to Think Critically in the Post-Truth Era

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Goodreads rating: 3.76

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Weaponized Lies is a must-read for anyone who wants to become a more critical consumer of information in today's post-truth era. Levitin provides practical strategies for recognizing and disarming lies, including how to spot numerical misinformation, identify wordy arguments, and evaluate news, advertisements, and reports. The most unique aspect of the book is its focus on the scientific method as the foundation for determining the truth. Case studies from a range of settings, including courtroom testimony, medical decision-making, and conspiracy theories, demonstrate the real-world applications of logical thinking. Overall, Weaponized Lies is a timely and important book that can help readers avoid the extremes of passive gullibility and cynical rejection and make more informed decisions based on facts and evidence.
Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations
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If the relentless speed of today's world overwhelms you, Thomas Friedman's "Thank You for Being Late" could offer a moment of solace and a new perspective. It's a guide peppered with insightful analysis and hopeful solutions, encouraging adaptability and a calm response to the whirlwind of technological and social transformations. Consider this a map through the chaos, reassuring readers that it's okay to pause and catch up.
Factfulness : Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think - Thryft
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Factfulness could be a good read for those who want to build a more fact-based worldview and break free from the negativity bias. It presents ten instincts that distort our worldview, with examples from Hans Rosling's groundbreaking work as a physician and statistician. The book offers a refreshing perspective on topics such as education, health, income, and violence, and supports its claims with compelling data and charts. By the end, the reader will feel more informed, curious, and hopeful about the state of the world, and better equipped to make decisions and take action.
The Bed of Procrustes : Philosophical and Practical Aphorisms - Thryft
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The author of the modern classics The Black Swan, Fooled by Randomness, and Antifragile, Nassim Nicholas Taleb expresses major ideas in ways you least expect in this collection of aphorisms and meditations—now expanded with fifty percent more material than the hardcover.The Bed of Procrustes takes its title from the Greek myth of a man who made his visitors fit his bed to perfection, either by stretching them or by cutting their limbs. It represents Taleb’s view of modern civilization’s hubristic side effects—modifying humans to satisfy technology, blaming reality for not fitting economic models, inventing diseases to sell drugs, defining intelligence as what can be tested in a classroom, and convincing people that employment is not slavery. Playful and irreverent, these aphorisms will surprise you by exposing self-delusions you have been living with but never recognized. With a rare combination of pointed wit and potent wisdom, Taleb plows through human illusions, contrasting the classical values of courage, elegance, and erudition with the modern diseases of nerdiness, philistinism, and phonies.
The Culture Code - The Secrets Of Highly Successful Groups - Thryft
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The Culture Code reveals the secrets of some of the best teams in the world – from Pixar to Google to US Navy SEALs – explaining the three skills such groups have mastered in order to generate trust and a willingness to collaborate. Combining cutting-edge science, on-the-ground insight and practical ideas for action, it offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.
Buy Ology - How Everything We Believe About Why We Buy Is Wrong - Thryft
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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
Happiness by Design : Change What You Do, Not How You Think - Thryft
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“Bold and original.” —Daniel Kahneman, PhD, bestselling author of Thinking Fast and Slow There are a slew of books on the market dictating programs for achieving happiness, but Happiness by Design is the first to explain that happiness ultimately depends upon our experience of pleasure and purpose over time—and everyone has their own optimal balance. Combining the latest insights from economics and psychology, renowned behavior expert Paul Dolan, PhD, shows readers how to integrate his ground–breaking paradigm into a practical plan for deciding, designing, and doing the things that bring them true happiness.
Freakonomics - A Rogue Economist Explores the Hidden Side of Everything - Thryft
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Which is moe dangerous, a gun or a swimming pool?What do schoolteachers and sumo wrestlers have in common?Why do drug dealers still live with their mums?How much do parents really matter? These may not sound like a typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: Freakonomics.
The Tipping Point : How Little Things Can Make a Big Difference - Thryft
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If you're someone who's always been fascinated by the power of collective momentum, "The Tipping Point: How Little Things Can Make a Big Difference" is a must-read for you. Malcolm Gladwell takes you on a captivating journey into the world of tipping points, unraveling the hidden dynamics behind the spread of ideas, trends, and behaviors. With his thought-provoking analysis and captivating storytelling, you'll gain a newfound understanding of how the small actions of individuals can have an enormous impact on society as a whole. Prepare to be inspired and challenged to think differently about the world around you.
Seeing What Others Don't : The Remarkable Ways We Gain Insights - Thryft
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"Seeing What Others Don't" by Gary Klein is an insightful study that uses real-life stories to demonstrate the process of gaining clear insight. It offers five key strategies to spot connections and contradictions, transforming the way you understand things and make decisions. This book is highly recommended for those looking to gain a unique perspective and learn from practical examples.
The Tipping Point : How Little Things Can Make a Big Difference - Thryft
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Malcolm Gladwell | Abacus

The Tipping Point : How Little Things Can Make a Big Difference

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Goodreads rating: 4.0

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The Tipping Point is a must-read for anyone who wants to understand how ideas and trends spread and cause change in society. With examples ranging from the sudden popularity of Hush Puppies shoes to the reduction of crime rates in New York City, Gladwell presents a compelling argument for the power of the tipping point. Readers will enjoy the concise, elegant writing style and the fascinating insights into social dynamics that can lead to rapid change.
Outliers : The Story of Success - Thryft
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Malcolm Gladwell | Back Bay Books

Outliers : The Story of Success

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Goodreads rating: 4.19

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Outliers by Malcolm Gladwell is a must-read for those seeking to understand what it takes to be successful. Gladwell provides insightful analysis on the factors and circumstances that contribute to extraordinary success, challenging common perceptions of what it truly means to be an outlier. This book is perfect for anyone who wants to learn how culture, family, and generation can shape one's potential for success.
Extreme Ownership : How U.S. Navy Seals Lead and Win - Thryft
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An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three's Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed "all but lost." In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership--at every level--is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.Since it's release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.
Adapt : Why Success Always Starts with Failure - Thryft
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Tim Harford | Abacus Software

Adapt : Why Success Always Starts with Failure

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Goodreads rating: 3.88

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BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.
The Tipping Point : How Little Things Can Make a Big Difference - Thryft
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"The Tipping Point" is a great read for those interested in understanding how the world can change so rapidly. Through Gladwell's brilliant writing, readers are taken on a journey that examines the volatility of social issues and how they can be addressed with the right intervention. This book will help readers develop new strategies and ways of viewing the world that can be applied to everyday life. Gladwell's unique perspective provides readers with an engaging and insightful look into the world around us.
Doing Good Better : How Effective Altruism Can Help You Help Others, Do Work that Matters, and Make Smarter Choices about Giving Back - Thryft
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An up-and-coming visionary in the world of philanthropy and a cofounder of the effective altruism movement explains why most of our ideas about how to make a difference are wrong and presents a counterintuitive way for each of us to do the most good possible.   While a researcher at Oxford, William MacAskill decided to devote his study to a simple question: How can we do good better? MacAskill realized that, while most of us want to make a difference, we often decide how to do so based on assumptions and emotions rather than facts. As a result, our good intentions often lead to ineffective, sometimes downright harmful, outcomes.             As an antidote, MacAskill and his colleagues developed effective altruism—a practical, data-driven approach to doing good that allows us to make a tremendous difference regardless of our resources. Effective altruists operate by asking certain key questions that force them to think differently, set aside biases, and use evidence and careful reasoning rather than act on impulse. In Doing Good Better, MacAskill lays out these principles and shows that, when we use them correctly—when we apply the head and the heart to each of our altruistic endeavors—each of us has the power to do an astonishing amount of good.
Great Thinkers : Simple Tools from 60 Great Thinkers to Improve Your Life Today - Thryft
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This is a collection of some of the most important ideas of Eastern and Western culture — drawn from the works of those philosophers, political theorists, sociologists, artists and novelists whom we believe have the most to offer to us today. We've worked hard to make the thinkers in this book clear, relevant and charming, mining the history of knowledge to bring you the ideas we think have the greatest important to our times. This book contains the canon of The School of Life, the gallery of individuals across the millennia who help to frame our intellectual project — and we will have succeeded if, in the days and years ahead, you find yourself turning to our thinkers to illuminate the multiple dilemmas, joys and griefs of daily life.
How We Choose - Thryft
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Sheena Iyengar | Twelve

How We Choose

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"How We Choose" offers readers an engaging and insightful look at the complex world of human decision-making. Sheena Iyengar brilliantly explores the psychology of choice, examining how our personal biases, cultural backgrounds, and other factors influence the decisions we make. Through numerous examples and thought-provoking anecdotes, readers will gain a new understanding of how and why we make the choices we do. This book is an excellent choice for anyone interested in learning more about their own decision-making process and the biases that affect us all.
The Book of Why : The New Science of Cause and Effect - Thryft
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A Turing Award-winning computer scientist and statistician shows how understanding causality has revolutionized science and will revolutionize artificial intelligence"Correlation is not causation." This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality -- the study of cause and effect -- on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why .
Antifragile : Things That Gain from Disorder - Thryft
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Antifragile by Nassim Nicholas Taleb is a must-read for anyone looking to navigate our uncertain world. The book provides a revolutionary way to think about uncertainty and risk, proposing that the key to success is not resilience but antifragility, which thrives and gets stronger amidst chaos and disorder. Taleb's witty and erudite analysis stretches across a range of topics, from personal finance to political systems, and is backed by both ancient wisdom and modern research. Overall, Antifragile is an ambitious and thought-provoking read that may just change the way you see the world.
Passions Within Reasons - Thryft
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Robert H. Frank | W. W. Norton & Company

Passions Within Reasons

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Goodreads rating: 4.38

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In this book, I make use of an idea from economics to suggest how noble human tendencies might not only have survived the ruthless pressures of the material world, but actually have been nurtured by them. The idea rests on a simple paradox, namely, that in many situations the conscious pursuit of self-interest is incompatible with its attainment. We are all comfortable with the notion that someone who strives to be spontaneous can never succeed. So too, on brief reflection, will it become apparent that someone who always pursues self-interest is doomed to fail.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.